8,542 Marketing Plans jobs in the United States

We are searching for a highly-creative digital marketing manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.

Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

• Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Developing and monitoring campaign budgets.
• Planning and managing our social media platforms.
• Preparing accurate reports on our marketing campaign’s overall performance.
• Coordinating with advertising and media experts to improve marketing results.
• Identifying the latest trends and technologies affecting our industry.
• Evaluating important metrics that affect our website traffic, service quotas, and target audience.
• Working with your team to brainstorm new and innovative growth strategies.
• Overseeing and managing all contests, giveaways, and other digital projects.

• Bachelor’s degree in marketing or relevant field.
• A minimum of 5 years experience in a digital marketing or advertising position.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Solid understanding of HTML, CSS, and JavaScript is required.
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in digital marketing.

Job Title: Digital Marketing Specialist Location: Menlo Park, CA (HYBRID - 3 days/week) Duration: 3 Months Description As we continue to grow rapidly, we are seeking a data-driven, self-starter to join us as a Digital Marketing Specialist. In this role, you will execute digital advertising campaign builds, generate and analyze reports on ad performance, and work with the team to generate high quality leads through our paid channels. You will be part of the global digital marketing team and play an essential role in support and execution of our overall digital strategy. IN THIS ROLE, YOU WILL: Assist in building, monitoring, and optimizing paid campaigns across Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and other platforms. Monitor daily ad performance and identify areas for improvement. Use data from client and various ad platforms to assess campaign effectiveness. Adjust bidding strategies, placements, and audience targeting to improve conversion rates and cost-per-response (CPR). Collaborate with the Growth Marketing team to develop engaging ad copy/creatives. Conduct keyword research for search campaigns. Build and refine audience targeting strategies for social and display ads. Generate performance reports and provide insights on trends, wins, and areas for optimization. Stay up to date with paid media trends, platform updates, and best practices. OUR IDEAL CANDIDATE WILL HAVE: 1-2 years of experience in digital marketing, PPC or CPC advertising. Basic understanding of Paid Search, Paid Social, and Display advertising channels Hands-on experience in at least one of the following channels: Paid Social (LinkedIn, Reddit, or Meta) or Paid Search (Google or Bing). Strong analytical skills with the ability to interpret data, identify trends, and recommend optimizations. Advanced skills in Excel or Google Sheets for reporting & analysis (Experience with BI tools is a plus) Passionate attention for detail A self-starter attitude that is eager to learn and master the world of Digital Marketing. Excellent communication and presentation skills. Ability to manage and prioritize multiple tasks and complete on time. Experience working in a high-growth B2B technology company is a plus. Willingness to work from our Menlo Park office at least three days per week.

• Lead the execution of digital marketing across owned channels (email and SMS) and paid channels (paid social, paid search, affiliate).
• Collaborate with the marketing team to develop a content strategy that aligns with our brand and business objectives and resonates with our target audience, with the goal of creating brand heat and generating excitement.
• Build and deploy email campaigns, providing segmentation strategy in order to optimize sends in partnership with the Brand Marketing & Content Specialist's content calendar
• Monitor channel performance providing actionable insights.
• In coordination with the Director of E-Commerce, build, monitor, and optimize paid media campaigns across Meta and Google.
• Report and analyze owned and paid campaign performance and provide solutions to improve KPIs.
• Stay up-to-date with trends and best practices in content marketing and digital media, identifying exciting new channels to test and opportunities for improvement.

• Bachelor's degree a plus but not required with the relevant professional experience
• 2+ years of functional experience in a digital marketing role, ideally at a consumer brand
• Strong combination of strategic, analytical and tactical skills, with the ability to execute a project from beginning to end, while contributing your own ideas and tactics on how to improve campaigns along the way.
• Knowledge of email marketing and segmentation, experience with email marketing platforms such as Klaviyo is a plus.
• Proficiency in digital advertising platforms such as Google Ads and Meta.
• Strong written skills with attention to detail.

• 20 days of PTO (pro-rated for year 1), plus 10 paid federal holidays
• Paid maternity/paternity leave of 6 weeks
• Health insurance - PPO and HDHP (HSA-eligible) options
• Dental and vision insurance
• 401(k) with up to 4% company matching
• Long-term disability insurance, 100% company-paid
• Short-term disability insurance, 100% company-paid
• 50% discount on Swiftwick purchases for yourself
• Paid volunteer time off
• Wellness stipend

• Bachelor's degree in Marketing, Communications, Digital Media, or related field preferred.
• 2-4 years of experience in E-Commerce, digital marketing or related roles.
• Proficiency with B2B and/or B2C ecommerce program platforms (for example: ORO, Magento, SAP Commerce, Salesforce, etc.).
• Experience with web analytics tools (Google Analytics, SEMrush, etc.) and A/B testing.
• Strong understanding of SEO best practices and digital marketing tactics.
• Proficiency in social media platforms.
• Experience with graphic design software, Adobe Creative Suite, is a plus.
• Familiarity with email marketing platforms (Constand Contact, Mailchimp, etc.).
• Strong project management and organizational skills.
• Creative mindset with a keen eye for detail and design.
• Experience in ecommerce website design and user experience optimization.
• Knowledge of HTML, CSS, or other web development languages is a plus.
• Familiarity with paid search advertising (Google Ads, Facebook Ads) is a plus.
• Experience in product photography or graphic design is a plus.

• Competitive Wages.
• A continuous learning environment.
• Ability to advance your career with a growing company.
• Employee social committee organizes numerous events throughout the year, including summer barbecues, holiday festivities, sporting events and tournaments, and much more.

DrBalcony is seeking a Digital Marketing Specialist to join our dynamic team. This role will focus on developing and executing comprehensive digital marketing strategies to drive traffic, engagement, and conversions. You will work closely with cross-functional teams to enhance our online presence and brand visibility, utilizing various digital channels to achieve our business objectives. The ideal candidate should have a strong analytical mindset, creative thinking skills, and a deep understanding of online marketing trends and techniques.

• Develop and implement multi-channel digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
• Conduct market research to identify trends, target audiences, and competitive positioning to inform marketing efforts.
• Create, design, and implement comprehensive marketing campaigns that align with the companys goals and target audience.
• Manage and optimize digital advertising campaigns across platforms such as Google Ads, Facebook Ads, and other media.
• Track, analyze, and report on campaign performance, utilizing data to make informed decisions and drive continuous improvement.
• Collaborate with content creators to produce engaging copy, visuals, and videos that align with brand messaging and marketing goals.
• Analyze and report on the performance of digital marketing campaigns using tools like Google Analytics, providing insights and recommendations for improvement
• Develop strategies to increase email marketing effectiveness, including segmentation, personalization, and A/B testing.
• Stay current on digital marketing trends, tools, technologies, and best practices, sharing insights with the team to drive innovation.
• Manage budgets for digital marketing initiatives and ensure campaigns are delivered within specified parameters.

• Bachelors degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in digital marketing, with a proven track record of successfully managing digital campaigns.
• Strong understanding of SEO, PPC, email marketing, social media strategy, and content marketing.
• Proficient in tools such as Google Analytics, SEMrush, HubSpot, or similar digital marketing platforms.
• Experience with marketing automation tools and CRM systems.
• Excellent written and verbal communication skills, with the ability to convey complex ideas effectively.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Demonstrated ability to manage multiple projects simultaneously under tight deadlines.
• Creative thinking and problem-solving skills, with the ability to innovate and adapt strategies as needed.
• Familiarity with graphic design tools such as Adobe Creative Suite is a plus.
• Experience with A/B testing and conversion rate optimization techniques.
• Hands-on experience with social media management and analytics tools.
• Understanding of marketing trends and emerging technologies in the digital landscape.

• Create and manage and execute social media strategies across platforms including Meta (Facebook/Instagram), LinkedIn, and YouTube.
• Develop and maintain a consistent content calendar; post and schedule content, engage with followers, and respond to comments and messages to foster brand community.
• Partner and communicate with agency to plan, execute, and optimize paid media campaigns (Google Ads, Meta, Pmax etc.).
• Monitor and analyze campaign performance data to ensure alignment with KPIs and optimize for best results.
• Create, audit, manage, and optimize Google Business Profiles using the Yext platform (or similar), ensuring accuracy and maximizing local SEO effectiveness.
• Write and publish SEO-optimized blog content for the company website to support organic search growth.
• Collaborate with digital agency on SEO keyword research, technical audits, and on-page optimizations.
• Support digital reporting and analytics; interpret performance trends and provide insights and recommendations.
• Work with vendors to plan, coordinate, and manage the production of all social media content including photo and video shoots in the field.
• Ensure brand consistency across all digital touchpoints.
• Perform other duties as assigned.

• Bachelor's degree in Marketing, Communications, or a related field or 4+ years of experience in digital marketing, including social media, paid media, SEO, and local listings management.
• Hands-on experience with Google Business Profiles, Yext (or similar platform), Google Ads, Meta Ads, and SEO tools.
• Strong writing, editing, and communication skills.
• Deep knowledge of social platforms: Facebook, Instagram, LinkedIn, YouTube, and emerging trends.
• Proficient in Microsoft Office (Excel, Word, PowerPoint).
• Strong attention to detail and organizational skills.

• Medical
• Dental
• Vision
• Short- & long-term disability coverage
• Basic life insurance
• Competitve 401(k) plan with employer match

• Execute digital marketing campaigns across multiple channels, including social media, search engines, and email marketing - focusing on DTC E-Commerce.
• Develop and implement strategies to drive traffic, engagement, and conversion on the e-commerce site.
• Collaborate with the E-Commerce Manager to align marketing efforts with overall business goals.
• Manage and optimize paid advertising campaigns to maximize ROI.
• Adopt and curate engaging content for social media and email campaigns.
• Monitor and analyze campaign performance metrics, providing insights and recommendations for improvement.
• Utilize SEO best practices to enhance organic search visibility and rankings.
• Coordinate with external agencies and partners to ensure effective execution of digital marketing initiatives.
• Stay current with digital marketing trends, tools, and best practices to continuously improve campaign effectiveness.
• Assist in the development and management of the digital marketing budget.

• Medical/Dental/Vision Insurance
• Employee Assistance Program (EAP)
• Disability insurance (STD/LTD)
• 401 (k) with company match
• PTO
• Company defined holidays and two floating holidays for you to use as you choose
• Paid maternity/paternity leave
• Employee discounts on our incredible products
• Opportunities to make an impact

• A Bachelor's degree in a relevant field of study.
• Adobe Magento experience (preferred)
• Proven experience in digital marketing, including social media, search engine marketing (SEM), and email marketing.
• Strong understanding of digital marketing tools and platforms (e.g., Google Ads, Facebook Ads, etc).
• Experience with SEO and content marketing strategies.
• Strong analytical skills and the ability to interpret data to inform decision-making.
• Flexibility to adapt to a fast-paced and dynamic environment.

• A proactive and results-oriented mindset with a focus on driving traffic and customer acquisition.
• Strong collaboration skills, with the ability to work effectively within a team.
• A passion for digital marketing and staying updated on industry trends.
• Excellent organizational skills and attention to detail.
• Ability to analyze performance data and translate insights into actionable tactics.
• Creativity and innovation in developing engaging marketing campaigns.
• Commitment to continuous learning and improvement.

The Digital Marketing Specialist is a key contributor to the growth of our Radiology and Oncology business lines. This role demands a collaborative approach to develop and refine digital marketing efforts that support our business objectives. By working together with team members across different functions and guiding leadership, the specialist will focus on creating high-quality digital campaigns and strategies that connect with businesses, healthcare professionals, and consumers to effectively promote our products and services.

Specific duties include, but are not limited to:

Strategic Digital Marketing Leadership

• Develop and execute digital marketing strategies aligned with the business objectives of the Radiology and Oncology divisions, incorporating market analysis, competitive insights, and targeted audience segmentation. This includes planning and overseeing web, SEO/SEM, email, social media, and display advertising campaigns to ensure cohesive and effective promotion of services across business-to-business (B2B), business-to-physician (B2P), and direct-to-consumer (DTC) channels.

Content and Digital Presence Management

• Oversee the creation and dissemination of engaging, high-quality content across all digital platforms, ensuring it effectively communicates the divisions' value propositions and enhances online visibility. Manage the content strategy, including SEO optimization and consistency across digital channels, while ensuring compliance with healthcare industry regulations.

Data-Driven Analysis and Optimization

• Utilize analytics to evaluate the performance of digital marketing initiatives, leveraging data to drive decisions and optimize campaigns for better engagement, conversion, and ROI. This involves analyzing customer interactions, conversions, and NPS to refine marketing strategies, improve user experience, and achieve measurable business growth.

Cross-Functional Collaboration and Stakeholder Engagement

• Serve as the primary liaison between operations, sales, product development, and other key stakeholders to align digital marketing efforts with overall business goals. Engage with healthcare professionals and external vendors/partners to gather insights that inform targeted marketing strategies, ensuring collaborative execution and alignment.

Innovation and Budget Management

• Explore and implement new digital technologies (including AI) and methodologies to enhance marketing efficiency and impact, staying abreast of industry trends and best practices. Manage the digital marketing budget judiciously, allocating resources strategically to initiatives that offer the highest value and adjusting plans based on performance analytics and evolving business needs. Participate in monthly meetings with joint venture partners to communicate progress and align on digital marketing strategies, ensuring consistent exchange of insights and best practices.

• Perform other duties as assigned.

Position Requirements

Ability to:

• 2 years proven experience in digital marketing, preferably in healthcare, radiology, or oncology sectors.

• Experience developing and implementing successful digital marketing campaigns across multiple channels.

• Strong background in strategizing and executing marketing plans that align with business objectives and target audience needs.

• Proficiency with analytics tools like Google Analytics (G4); ability to analyze data and derive actionable insights.

• Understanding of digital marketing tools and platforms (e.g., CRM software, SEO/SEM tools, Content Management Systems).

• Excellent written and verbal communication skills for effective messaging and stakeholder engagement.

• Demonstrated ability to manage multiple projects simultaneously with attention to detail and follow-through.

• Travel may be required up to 10%

Preferred

• 5 years preferred experience in digital marketing, preferably in healthcare, radiology, or oncology sectors

• Skilled in managing budgets with a track record of maximizing ROI on marketing expenditures.

• Capability to adapt to new technologies and stay abreast of the changing digital landscape.

Residents living in CA, Jersey City, NJ, NY, WA and CO click here ( to view pay range information.

Physical Requirements:

Standard Office Environment and the employee may be exposed to environmental hazards such as exposure to noise, and travel.

More than 50% of the time:

• Sit, stand, walk.

• Repetitive movement of hands, arms and legs.

• See, speak and hear to be able to communicate with patients.

Less than 50% of the time:

• Stoop, kneel or crawl.

• Climb and balance.

• Carry and lift 10-20 lbs

#LI-Remote

Akumin Operating Corp. and its divisions are an equal opportunity employer and we believe in strength through diversity. All qualified applicants will receive consideration for employment without regard to, among other things, age, race, religion, color, national origin, sex, sexual orientation, gender identity & expression, status as a protected veteran, or disability.

The Digital Marketing Specialist is a key contributor to the growth of our Radiology and Oncology business lines. This role demands a collaborative approach to develop and refine digital marketing efforts that support our business objectives. By working together with team members across different functions and guiding leadership, the specialist will focus on creating high-quality digital campaigns and strategies that connect with businesses, healthcare professionals, and consumers to effectively promote our products and services.

Specific duties include, but are not limited to:

Strategic Digital Marketing Leadership

• Develop and execute digital marketing strategies aligned with the business objectives of the Radiology and Oncology divisions, incorporating market analysis, competitive insights, and targeted audience segmentation. This includes planning and overseeing web, SEO/SEM, email, social media, and display advertising campaigns to ensure cohesive and effective promotion of services across business-to-business (B2B), business-to-physician (B2P), and direct-to-consumer (DTC) channels.

Content and Digital Presence Management

• Oversee the creation and dissemination of engaging, high-quality content across all digital platforms, ensuring it effectively communicates the divisions' value propositions and enhances online visibility. Manage the content strategy, including SEO optimization and consistency across digital channels, while ensuring compliance with healthcare industry regulations.

Data-Driven Analysis and Optimization

• Utilize analytics to evaluate the performance of digital marketing initiatives, leveraging data to drive decisions and optimize campaigns for better engagement, conversion, and ROI. This involves analyzing customer interactions, conversions, and NPS to refine marketing strategies, improve user experience, and achieve measurable business growth.

Cross-Functional Collaboration and Stakeholder Engagement

• Serve as the primary liaison between operations, sales, product development, and other key stakeholders to align digital marketing efforts with overall business goals. Engage with healthcare professionals and external vendors/partners to gather insights that inform targeted marketing strategies, ensuring collaborative execution and alignment.

Innovation and Budget Management

• Explore and implement new digital technologies (including AI) and methodologies to enhance marketing efficiency and impact, staying abreast of industry trends and best practices. Manage the digital marketing budget judiciously, allocating resources strategically to initiatives that offer the highest value and adjusting plans based on performance analytics and evolving business needs. Participate in monthly meetings with joint venture partners to communicate progress and align on digital marketing strategies, ensuring consistent exchange of insights and best practices.

• Perform other duties as assigned.

Position Requirements

Ability to:

• 2 years proven experience in digital marketing, preferably in healthcare, radiology, or oncology sectors.

• Experience developing and implementing successful digital marketing campaigns across multiple channels.

• Strong background in strategizing and executing marketing plans that align with business objectives and target audience needs.

• Proficiency with analytics tools like Google Analytics (G4); ability to analyze data and derive actionable insights.

• Understanding of digital marketing tools and platforms (e.g., CRM software, SEO/SEM tools, Content Management Systems).

• Excellent written and verbal communication skills for effective messaging and stakeholder engagement.

• Demonstrated ability to manage multiple projects simultaneously with attention to detail and follow-through.

• Travel may be required up to 10%

Preferred

• 5 years preferred experience in digital marketing, preferably in healthcare, radiology, or oncology sectors

• Skilled in managing budgets with a track record of maximizing ROI on marketing expenditures.

• Capability to adapt to new technologies and stay abreast of the changing digital landscape.

Residents living in CA, Jersey City, NJ, NY, WA and CO click here ( to view pay range information.

Physical Requirements:

Standard Office Environment and the employee may be exposed to environmental hazards such as exposure to noise, and travel.

More than 50% of the time:

• Sit, stand, walk.

• Repetitive movement of hands, arms and legs.

• See, speak and hear to be able to communicate with patients.

Less than 50% of the time:

• Stoop, kneel or crawl.

• Climb and balance.

• Carry and lift 10-20 lbs

#LI-Remote

Akumin Operating Corp. and its divisions are an equal opportunity employer and we believe in strength through diversity. All qualified applicants will receive consideration for employment without regard to, among other things, age, race, religion, color, national origin, sex, sexual orientation, gender identity & expression, status as a protected veteran, or disability.