14,436 Marketing Plans jobs in the United States

We are seeking a highly skilled and results-driven Digital Marketing Specialist to join our growing marketing team. As a Digital Marketing Specialist, you will be responsible for developing, implementing, and optimizing our digital marketing campaigns across various platforms. You’ll use your expertise to enhance our brand visibility, drive traffic, and generate leads that convert into customers.

This is a remote position with the flexibility to work from anywhere, and we’re looking for a self-motivated individual with strong knowledge of digital marketing tools, SEO, PPC, social media, content marketing, and email marketing.

Key Responsibilities:

• SEO (Search Engine Optimization) : Conduct keyword research, optimize website content, and implement strategies to improve organic search rankings and drive traffic.
• PPC (Pay-Per-Click) Campaigns : Plan, execute, and optimize paid search and display advertising campaigns (Google Ads, Facebook Ads, etc.) to maximize ROI and lead generation.
• Social Media Marketing : Develop and manage social media strategies to build brand presence across platforms (Facebook, Instagram, LinkedIn, Twitter). Create posts, engage with followers, and track performance.
• Content Marketing : Collaborate with the content team to create engaging content like blog posts, articles, infographics, etc., tailored to target audiences.
• Email Marketing : Design and execute email marketing campaigns, including newsletters, promotional emails, and drip campaigns. Track performance metrics like open and click-through rates.
• Analytics & Reporting : Monitor, track, and report on the performance of digital marketing campaigns using tools like Google Analytics, HubSpot, or other analytics platforms.
• Conversion Rate Optimization (CRO) : Optimize landing pages and user experiences to increase conversions from web traffic and ad campaigns.
• Market Research : Stay up-to-date with the latest trends in digital marketing, SEO, and industry best practices. Conduct competitive research to stay ahead of trends.
• Collaboration : Work cross-functionally with other departments (sales, design, etc.) to align marketing strategies with business objectives.

We are searching for a highly-creative digital marketing specialist to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.

Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

• Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Developing and monitoring campaign budgets.
• Planning and managing our social media platforms.
• Preparing accurate reports on our marketing campaign’s overall performance.
• Coordinating with advertising and media experts to improve marketing results.
• Identifying the latest trends and technologies affecting our industry.
• Evaluating important metrics that affect our website traffic, service quotas, and target audience.
• Working with your team to brainstorm new and innovative growth strategies.
• Overseeing and managing all contests, giveaways, and other digital projects.

• A minimum of 2 years experience in a digital marketing or advertising position.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Solid understanding of HTML, CSS, and JavaScript is required.
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in digital marketing.

JOURNEY GROUP: OUR STORY

Journey Group is a full-service construction group with headquarters in Sioux Falls, S.D., and four divisions offering commercial, manufacturing, industrial, civil, residential and asphalt construction services in the upper Midwest and nationwide. Our company has a long-standing reputation of building lasting relationships with contractors throughout the region. Our experience in past projects working in and around the local construction market coupled with our solid reputation of being a fair, honest, and team-oriented company will bring a strong contractor interest to any project. With Journey Group, you're getting engineers and construction professionals with a wealth of education and experience-but you're also getting allies on your project site. Our team is trustworthy, communicative, fiscally responsible and never lacking in follow-through.

OUR OPENING

Journey Group is seeking an experienced and results-driven Digital Marketing Specialist to collaborate with the Director of Marketing & Communications to drive the strategy, execution, and optimization of our digital marketing efforts. This role is responsible for overseeing our digital platforms, assets, and channels to strengthen our brand presence, engage both current and prospective customers, and generate leads for business and employment needs.

What Would You Do as a DIGITAL MARKETING Specialist?

• Own the digital marketing strategy and execution roadmap aligned with business goals and audience segments and elevate our presence across platforms.
• Plan and manage paid digital campaigns (search, social, display, retargeting) to drive brand awareness, lead generation, or recruitment.
• Oversee the website (UX, content updates, SEO/SEM strategies, performance tracking) to ensure its optimized for user experience and conversions.
• Collaborate across departments (Human Resources, Business Development, Operations) to align messaging and support company-wide initiatives through digital channels.
• Monitor analytics dashboards (Google Analytics, social insights, ad platforms) to generate monthly performance reports and recommendations.
• Opportunities to shape and elevate a trusted brand with a 115-year legacy.
• Provide input and insights into internal communications on digital platforms.
• Analyze campaign performance and provide actionable insights and optimizations based on KPIs.
• Collaborate with internal teams and external vendors to maintain brand consistency and align digital efforts with broader marketing initiatives.
• Create and manage a customer and prospect email marketing program, including content development, segmentation, deployment, and performance reporting.
• Stay ahead of trends, tools, and best practices in digital marketing and construction-related communications.
• Must be able and willing to create and maintain a good working relationship with all employees and clients.

EXPERINCE AND EDUCATION NEEDED

• Bachelor's degree in marketing, communications, or a related field.
• Minimum of 3-5 years of relevant professional digital marketing experience.

KNOWLEDGE, SKILLS & ABILITIES NEEDED

• Demonstrated success in managing paid digital campaigns, websites, social media, SEO, and email marketing programs.
• Proficient in marketing platforms such as Google Ads, Meta Business Suite and Ads Manager, Google Analytics, SEO/SEM tools, and email platforms like Mailchimp, Constant Contact, or similar.
• Familiarity with CRM systems and marketing automation tools and integrating them with marketing workflows.
• Strategic thinker who can connect marketing to business objectives.
• Analytical mindset with the ability to interpret and translate data into actionable insights and make data-informed recommendations.
• Excellent project management skills and the ability to collaborate across departments; working knowledge of Monday.com project management software, or similar programs.
• Working knowledge of visual platforms such as Canva and Adobe Creative Suite.
• Strong copywriting and content creation skills tailored for digital platforms.
• Organized and able to manage multiple projects with competing priorities.
• Clear, concise communicator across teams and channels.
• Collaborative and receptive to feedback.
• Understanding of B2B marketing strategy; experience in the construction/AEC industry is a bonus.
• Able to embrace Journey Group core values.
• Able to prioritize multiple tasks and meet stringent deadlines.
• Able to think independently and problem solve.
• Able to maintain a high degree of professionalism.
• Must be 18 years of age or older to safely work in a construction environment.

WORK ENVIRONMENT / PHYSICAL DEMANDS

• A majority of work takes place in an indoor office setting equipped with a computer, desk, phone, and other typical office equipment.
• A collaborative team environment that values innovation and growth.
• Must be able to inspect details at close range, interact, communicate, and exchange accurate information consistently.
• Must be able to retain a stationary position for extended periods of time.
• Travel to other locations and jobsites is occasionally required.

BENEFITS YOU WILL EXPERIENCE WITH JOURNEY GROUP

At Journey Group, we offer a variety of different perks and benefits. We offer competitive pay, annual review with pay increase opportunity, annual bonus, and Spanish/English bilingual premium pay. Our comprehensive benefits package includes medical, dental, vision, 401k with a company match, flex spending

Job Type

Full-time

Description

Seeking a full-time Digital Marketing Specialist for a market-leading owner-operator of multifamily housing, with a portfolio spanning 57 locations in 14 states, including both student housing and conventional apartment communities. This is an exciting opportunity with a company that values their teammates and company culture.

We offer flexible work arrangements (in-office, hybrid, or remote) with compensation commensurate with the chosen work model.

About Horizon

Horizon is a fast-growing property management company that owns and operates over 50 apartment communities nationwide. Horizon is based in Seattle and is ranked as one of the top 15 student housing operators. Their vibrant culture, passion for people over process, and innovative growth mentality make Horizon a top-tier company to work for. Horizon invests in their teammates through continued training and education to prepare their people for growth when the next opportunity arises. Horizon places a priority on their teammates' health and well-being which are reflected in their work/life balance, a rich benefits package, and wellness programs. Check out our careers page to learn more:

Horizon's mission is to provide every client with unmatched service, respect, and integrity delivered with a sense of warmth, teamwork and company spirit.

Position Summary

We are looking for a Digital Marketing Specialist to join our marketing team. This role is responsible for SEO, SEM, Website Analytics, and Lead Generation to drive qualified traffic and maximize conversions for our apartment communities.

The ideal candidate has experience in Google Ads, Facebook Ads, Microsoft Ads, Google Analytics, Google Tag Manager , Microsoft Excel , and can perform data analysis . This role is perfect for someone who is analytical, detail-oriented, and eager to optimize digital marketing performance.

** Your job responsibilities are included but not limited to items listed below. At Horizon, we believe in teamwork and going above and beyond in our position to accomplish results.***

Requirements

ESSENTIAL DUTIES & RESPONSIBILITIES

Search Engine Marketing (SEM) & Paid Advertising

• Manage Google Ads, Facebook Ads, and Microsoft Ads campaigns for our apartment buildings.
• Optimize PPC campaigns to maximize conversions and minimize cost per acquisition (CPA).
• Develop retargeting strategies to engage potential renters who have visited our sites.
• Implement A/B testing on ad creatives, landing pages, and copy.

• Track and analyze website traffic, conversion rates, and marketing performance using Google Analytics and Google Tag Manager .
• Develop custom dashboards and reports to measure marketing effectiveness.
• Identify trends and insights to drive marketing decisions and improve ROI .
• Support marketing automation and CRM integration to improve lead tracking.

• Develop and execute lead generation campaigns to drive rental inquiries.
• Monitor lead quality and conversion rates from various channels.
• Work with leasing teams to ensure seamless follow-up processes.
• Research and recommend new marketing tools and technologies.

• Conduct keyword research and implement on-page and off-page SEO strategies.
• Optimize website content, meta tags, and structure for improved search rankings.
• Work with developers to ensure technical SEO best practices are implemented.
• Monitor and improve website user experience (UX) and conversion rates .

• 1-3 years of digital marketing experience , preferably in real estate, property management, or multi-family housing.
• Strong understanding of SEO, SEM, PPC, and digital advertising.
• Experience with Google Ads, Facebook Ads, Microsoft Ads, Google Analytics, and Google Tag Manager .
• Proficiency in Excel (pivot tables, VLOOKUP, data analysis, reporting).
• Analytical mindset with a passion for data-driven decision-making .
• Strong attention to detail and ability to manage multiple projects.

Position: Digital Marketing Specialist (Full-Time)
Location: Myrtle Beach, SC (On-site, supporting Myrtle Beach & Greenville

About the Role

United Roofing is hiring a full-time Digital Marketing Specialist to lead paid media, SEO, and social media efforts across Myrtle Beach and Greenville. This role will work closely with the sales team in Myrtle Beach while ensuring brand consistency and balanced lead flow between both markets. Reporting to the Marketing Director, this position serves as the hands-on digital execution lead.

Key Responsibilities

• Manage and optimize paid media campaigns (Google Ads, Meta) to drive quality roofing leads.
• Oversee SEO and website performance to strengthen local visibility.
• Manage content and growth for United Roofing social channels and Ronald Lamy's personal brand.
• Build reporting dashboards to track ad, SEO, and social performance.
• Launch localized campaigns tailored to Myrtle Beach and Greenville markets.

• Improve cost-per-lead performance on active campaigns.
• Establish consistent posting cadence across brand and personal channels.
• Deliver measurable lead flow from localized ad and social campaigns.
• Set up clear reporting on performance and impact.

• Hands-on Google Ads and Meta Ads management experience.
• Strong SEO knowledge (local optimization, on/off-page).
• Social media management and content planning.
• Data-driven mindset with reporting skills.

• Roofing/home services industry experience.
• Content creation (design, video editing).
• Personal branding support experience.

• Facebook:
• Instagram:

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. Selectek is looking for a Digital Marketing Specialist to lead our digital marketing efforts and bring the company's brand to life across several platforms. This is a role where strategy meets creativity—youâ€ll plan and execute campaigns, craft compelling content, and help shape the voice of a growing, dynamic firm. Required: A degree in Marketing, Communications, Digital Media, or a related field. 2+ years of hands-on experience in digital marketing and content creation, bonus points for experience in the A/E/C Industry. Proficiency in tools like Google Analytics, SEO platforms (SEMrush, Moz), Mailchimp, and CRM systems. Strong writing skills and a flair for visual storytelling. Experience with Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere Pro). Bonus points for video editing, photography, and familiarity with Google Ads or Meta Ads Manager. Proven track record of successful digital campaigns, and a strong visual portfolio. Primary Job Responsibilities: Plan, launch, and optimize digital campaigns across SEO, email, social media, and paid media. Develop engaging written, visual, and video content for web, blogs, social, and email. Manage and elevate our social media channels (LinkedIn, Instagram, Facebook, YouTube). Analyze performance metrics and collaborate with leadership to refine strategies. Update website content and ensure brand consistency across all digital touchpoints. Ability to capture the essence of the company through compelling storytelling, visuals, and video. Collaborate with internal team leadership to support business goals and align marketing efforts. Sponsorship:  No Salary Range:  $50,000 - $60,000 Term of assignment:  Direct Hire Location of Job:  Residency in or near one of the company’s of es Hours & Shift:  Monday - Friday 8AM-5PM Overtime:  Some on occasion Travel:  If remote, need to be open to traveling to the office when needed. WFH: Yes Remote:  Yes, but must be located in or near one of the companies office locations this includes: Asheville, NC (28801), Atlanta, GA (30339), Charleston, SC (29403), Charlotte, NC (28277), or Rocky Mount, NC (27804) Candidate will be required to occasionally come into the office. Work Attire:  Business casual Background and Drug Screen required:  Yes Please contact Lizzie Johns at or for more details.

Dometic is a global market leader in the mobile living industry. Millions of people around the world use Dometic products in outdoor, residential, and professional applications. Dometic Land Vehicles Americas is a trusted provider of high-end products for recreational vehicles, commercial passenger vehicles and overlanding vehicles in North America, Latin America, and the Caribbean. We are on a journey of continuous growth - now looking for our next star - a passionate Digital Marketing Specialist within our E-commerce capability. This position reports to E-commerce Manager and will work in Irvine, CA or Agoura Hills, CA .

About the position

As a Digital Marketing Specialist in the E-commerce team, you will be responsible for executing digital marketing strategies to ensure effective traffic generation and customer acquisition through various digital channels, including social media, search, and email marketing. The Digital Marketing Specialist will work closely with the e-commerce manager and collaborate with the global team, as well as segments, to optimize regional digital marketing efforts for DTC E-Commerce.

Your main responsibilities

• Execute digital marketing campaigns across multiple channels, including social media, search engines, and email marketing - focusing on DTC E-Commerce.
• Develop and implement strategies to drive traffic, engagement, and conversion on the e-commerce site.
• Collaborate with the E-Commerce Manager to align marketing efforts with overall business goals.
• Manage and optimize paid advertising campaigns to maximize ROI.
• Adopt and curate engaging content for social media and email campaigns.
• Monitor and analyze campaign performance metrics, providing insights and recommendations for improvement.
• Utilize SEO best practices to enhance organic search visibility and rankings.
• Coordinate with external agencies and partners to ensure effective execution of digital marketing initiatives.
• Stay current with digital marketing trends, tools, and best practices to continuously improve campaign effectiveness.
• Assist in the development and management of the digital marketing budget.

• Medical/Dental/Vision Insurance
• Employee Assistance Program (EAP)
• Disability insurance (STD/LTD)
• 401 (k) with company match
• PTO
• Company defined holidays and two floating holidays for you to use as you choose
• Paid maternity/paternity leave
• Employee discounts on our incredible products
• Opportunities to make an impact

• A Bachelor's degree in a relevant field of study.
• Adobe Magento experience (preferred)
• Proven experience in digital marketing, including social media, search engine marketing (SEM), and email marketing.
• Strong understanding of digital marketing tools and platforms (e.g., Google Ads, Facebook Ads, etc).
• Experience with SEO and content marketing strategies.
• Strong analytical skills and the ability to interpret data to inform decision-making.
• Flexibility to adapt to a fast-paced and dynamic environment.

• A proactive and results-oriented mindset with a focus on driving traffic and customer acquisition.
• Strong collaboration skills, with the ability to work effectively within a team.
• A passion for digital marketing and staying updated on industry trends.
• Excellent organizational skills and attention to detail.
• Ability to analyze performance data and translate insights into actionable tactics.
• Creativity and innovation in developing engaging marketing campaigns.
• Commitment to continuous learning and improvement.

Digital Marketing Specialist

Date: Aug 16, 2025

Location(s):

Austin, TX, US, 78701

Company: A. O. Smith Corporation

Company / Location Information

A. O. Smith is a global leader applying innovative technologies and energy-efficient solutions to products manufactured and marketed worldwide. The company is one of the world’s leading manufacturers of residential and commercial water heating equipment and boilers, as well as a manufacturer of water treatment products for residential and light commercial applications. A. O. Smith is headquartered in Milwaukee, Wisconsin, with approximately 12,000 employees at operations in the United States, Canada, China, India, Mexico, the Netherlands, and the United Kingdom.

At Aquasana (A subsidiary of A. O. Smith) we believe that that clean water and a healthy environment are the most important components to healthy living and overall well-being. Aquasana's sole focus is providing best-in-class water filtration products so every home can enjoy great-tasting, healthy water.

Primary Function

The Digital Marketing Specialist – Amazon Ads will develop, execute, and optimize advertising campaigns to drive product sales on Amazon. This role requires a deep understanding of Amazon’s advertising platform, a strategic mindset, and the ability to analyze data to improve performance. The ideal candidate will have experience managing Amazon PPC campaigns, DSP advertising, and other promotional strategies to maximize ROI.

Responsibilities

· Plan, implement, and optimize Amazon Ads campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.

· Conduct keyword research, bid optimization, and audience targeting to improve ad performance.

· Monitor and analyze campaign metrics, identifying trends and making data-driven adjustments.

· Collaborate with marketing, sales, and product teams to align advertising strategies with business goals.

· Develop A/B testing strategies to improve click-through rates (CTR), conversion rates (CVR), and return on ad spend (ROAS).

· Stay updated with Amazon Ads best practices, new features, and industry trends.

· Provide regular reporting on campaign performance and insights to stakeholders.

· Manage ad budgets effectively to maximize ROI while controlling costs.

· Identify opportunities for growth and expansion within Amazon’s advertising ecosystem.

· Manage relationships with advertising agencies to ensure alignment with strategic goals and campaign effectiveness.

· Optimize product listings for search ranking, ensuring they are fully optimized with relevant keywords, high-quality images, and compelling copy.

· Launch new Retail Media Networks in DIY/Tools and Home Improvement category including Home Depot, Walmart, and Lowes.

Qualifications

· 3+ years of experience managing Amazon advertising campaigns.

· Strong understanding of Amazon Seller Central and/or Amazon Vendor Central.

· Experience with PPC management tools like Skai and analytics platforms.

· Proficiency in data analysis and the ability to interpret performance metrics.

· Excellent communication and collaboration skills.

· Ability to multitask and manage multiple campaigns simultaneously.

· Familiarity with tools such as Helium 10, Jungle Scout, or similar Amazon analytics platforms is a plus.

Preferred Qualifications:

Bachelor’s degree in marketing, business, or a related field preferred.

Education

Bachelor's Degree in Marketing or Business Management

We Offer

Competitive compensation package and comprehensive benefits plans which include medical and dental insurance, company-sponsored life insurance, retirement security savings plan, short- and long-term disability programs and tuition assistance.

#LI-AO

#LI-hybrid

ADA Statement & EEO Statement

In developing this job description care was taken to include all competencies needed to successfully perform in this position. However, for Americans with Disabilities Act (ADA) purposes, the essential functions of the job may or may not have been described for purposes of ADA reasonable accommodation. All reasonable accommodation requests will be reviewed and evaluated on a case-by-case basis.

We consider all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.

Nearest Major Market:Austin