9 Marketing Strategies jobs in Thornton
VP, Digital Marketing
Posted today
Job Viewed
Job Description
Location: Remote, United States, United States
**Description**
Dodge Construction Network (Dodge) is seekinga dynamicand performance-drivenVP, DigitalMarketing with deep expertise in generating high volumes of qualified SMB leads through data-driven organic, paid and social marketing strategies that reflect increasing end-market adoption of AI in the customer journey and purchase funnel. This hands-on role will alsoleadthe optimization and redevelopment of Dodge's marketing websites, ensuring they arehighperforming secure and aligned with customer needs. This role is ideal for a digital leader with strongMarTechacumen, a growth mindset, and a passion for leveraging AI and scalable digital tactics to convert interest into measurable revenue.
This is a full-time position and reports directly to the Chief Marketing Officer.
**_Preferred Location_**
This is a remote, home-office based role and candidates located in the continental United States will be considered.
**_Travel Requirements_**
Expected travel is 10% for this role.
**_Essential Functions_**
**Lead Generation (with strong focus on high-volume SMB)**
+ Develop and execute digital strategies and campaigns to drive large-scale SMB lead generation across paid media, SEO, social, affiliate, and retargetingchannels -achieving aggressive growth targets while optimizing CAC
+ Diversify campaign mix beyond paid search to other forms of B2B paid media (e.g., LinkedIn) and develop a strategy for enabling potential customers to become aware of and interested in Dodge in an increasingly AI-first user journey
+ Optimize ad targeting, ad copy, landing pages, offers, and conversion paths to improve engagement and lead quality; develop a deep understanding of our customer/prospect segments and the best approaches to target them
+ Track campaign, lead-generation, cost metrics and develop analytics insights that drive ongoing performance improvement
+ Coordinate with Social and Outbound Marketing colleagues to ensure messaging alignment and proper lead capture
+ In partnership with Head of Revenue Operations, ensure that all leads are integrated into sales systems (e.g., SFDC) and that lead qualification and opportunity conversion metrics are accurate and applied to improving campaign performance
**Website Strategy, Maintenance, Performance and Redevelopment**
+ Manage, and as needed, update or upgrade the existing Dodge marketing websites (construction.com, TBB, IMS, Sweets, Principia)
+ Track and analyze website traffic, user navigation, and organic lead generation. Identify insights that lead to 'no-regret' site improvements (e.g., projects.construction.com, form fill pages, home page text)
+ Ensure that Dodge content is published in a highly visible and easily accessible manner, including our project data (see projects.construction.com), data and insights from our team of economists, and insights from our research team and ensuring that all content assets are easily sharable across social channels
+ Maintain a high SEO score forthe websites
+ In partnership with CTO, ensure that websites are secure and well-defended from malicious actors
+ Lead the strategy, redesign, redevelopment and potential integration of the sites (starting with construction.com) in partnership withandinput from Marketing, Product and Sales leaders and stakeholders and with technical support from a technical front-end website developer
+ Strategic input provided from CMO on brand architecture, target customer segments, and segment-specific pain points. You should display an intense curiosity to understand and refine the messaging around our customer segments (i.e., pain points) to ensure that our website reflects and reinforces the engagements that our sales teams have with customers and prospects; you will develop a deep understanding of our segment-specific competitors to ensure that our differentiators are clearly articulated
+ Website content input from Product leadership on product/solution value propositions and competitive differentiation (including surfacing of insights related to project data and analytics)
+ Input from Research and Economist teams for distribution of proprietary content (e.g., subscriptions to economistnewsletter, research whitepapers,etc)
+ Partnership with Sales teams to obtain compelling customer testimonials
**Martech & Digital Infrastructure Leadership**
+ Oversee the design and performance of the marketing tech stack to support high-volume lead flow, segmentation, and campaign measurement; ensure seamless integration with sales andRevOpssystems
**_Education Requirement_**
Bachelor's degree in a related field or equivalent education and work experience
**_Required Experience, Knowledge and Skills_**
+ **10+ years in digital marketing** , with a strong track record of high-volume SMB lead generation and revenue-focused growth
+ **Expert** **in performance marketing** , including paid social, search,programmatic, SEO/SEM, content syndication, and email marketing
+ **Proven success in campaign strategy and execution** that drives pipeline, optimizes CAC, and improves ROI
+ **Strong analytical and data-driven mindset** , fluent in attribution modeling, funnel analysis, and ROAS optimization
+ **Advanced proficiency in** **MarTech** , including WordPress CMS, Salesforce Pardot, GA4, GTM,Unbounce,Ongage, Event Brite, ON24, Adobe Creative Cloud, and Hive
+ **Hands-on experience with website strategy and optimization** , including multi-site management, SEO, UX, and site performance improvement
+ **Strategic yet execution-oriented** , able to synthesize complex product/customer landscapes into clear, impactful marketing actions
+ **Strong cross-functional collaborator** , experienced in aligning Product, Sales, and Engineering on messaging, digital experience, and lead flow
+ **Customer- and outcome-focused** , with deep empathy for end-user needs and a passion for building scalable, AI-enhanced marketing systems
+ **Background in B2B SaaS, tech, or fast-paced digital environments** preferred
**_About Dodge Construction Network_**
Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.
Dodge isthe catalyst for modern construction.
**_Salary Disclosure_**
_Base Salary Range: $180,000-$220,000_
This represents the expected salary range for this job requisition. Final offers may vary from the amount listed based on factors including geography, candidate experience and expertise, and other job-related factors. Dodge Construction Network's compensation and rewards package for full time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncappedcommissionsplans or an annual discretionary performance bonus.
**_For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the_** **_?_** **_future require sponsorship for employment visa status._**
**_A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal state and local ordinances._**
**_Reasonable Accommodation_**
**_Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email_** **_?_** ** ** **_._**
**_Equal Employment Opportunity Statement_**
**_Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law._**
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Digital Marketing Specialist
Posted 15 days ago
Job Viewed
Job Description
Key Responsibilities:
- Plan, execute, and optimize digital marketing campaigns across multiple channels, including search engine marketing (SEM), social media marketing (SMM), email marketing, and display advertising.
- Conduct keyword research, competitive analysis, and audience segmentation to inform campaign strategies.
- Manage and optimize paid advertising campaigns on platforms like Google Ads, Facebook/Instagram Ads, and other relevant social media channels, focusing on ROI.
- Develop engaging and high-quality content for digital platforms, including ad copy, social media posts, email newsletters, and blog articles.
- Monitor and analyze campaign performance using web analytics tools (e.g., Google Analytics), providing regular reports on KPIs such as traffic, conversions, and cost per acquisition.
- Identify trends and insights to optimize spend and performance based on the insights.
- Collaborate with the creative team to develop compelling visual assets and landing pages for campaigns.
- Conduct A/B testing and other experimentation to continuously improve campaign effectiveness.
- Manage and grow the company's social media presence, engaging with followers and monitoring brand mentions.
- Implement SEO best practices to improve organic search rankings and website visibility.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Assist in managing the company's CRM system for marketing automation and customer segmentation.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3-5 years of proven experience in digital marketing, with hands-on experience managing paid campaigns.
- Strong proficiency in Google Ads, Facebook Ads Manager, and Google Analytics.
- Solid understanding of SEO principles and practices.
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo) and content management systems (CMS).
- Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
- Strong written and verbal communication skills, with a keen eye for detail and compelling copywriting.
- Ability to work independently and collaboratively in a fast-paced environment.
- Certifications in Google Ads or Google Analytics are a plus.
- Basic graphic design skills (e.g., Canva, Adobe Photoshop) for social media content are a bonus.
Benefits:
Our client offers a competitive salary, comprehensive health, dental, and vision insurance, 401(k) with company match, generous paid time off, and opportunities for professional development and growth in a dynamic industry. This hybrid role offers a stimulating work environment where creativity and analytical skills are highly valued. Join a team dedicated to innovation and expanding brand reach.
Digital Marketing Specialist
Posted 15 days ago
Job Viewed
Job Description
As a Digital Marketing Specialist, you will be instrumental in executing and optimizing various digital marketing campaigns across multiple platforms. You will be responsible for managing SEO/SEM efforts, content creation, social media strategy, email marketing, and analytics reporting. This position requires a creative thinker with strong analytical skills and a solid understanding of the digital marketing landscape.
Key Responsibilities:
- Develop, implement, and manage digital marketing campaigns across various channels, including search engines, social media, email, and display advertising.
- Conduct keyword research and optimize website content for SEO to improve organic search rankings.
- Manage pay-per-click (PPC) campaigns on platforms like Google Ads and Bing Ads, including bid management, ad copy creation, and performance monitoring.
- Create engaging and high-quality content for websites, blogs, social media posts, and email newsletters.
- Develop and execute social media strategies to grow audience engagement and brand presence.
- Analyze website traffic, campaign performance, and other digital marketing metrics using tools like Google Analytics.
- Generate regular reports on campaign effectiveness and provide actionable insights for optimization.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate with the sales and product teams to align marketing efforts with business goals.
- Manage email marketing campaigns, including list segmentation, A/B testing, and automation.
- Assist with overall digital strategy development and budget management.
Qualifications:
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 3-5 years of experience in a dedicated digital marketing role.
- Proven experience with SEO/SEM, Google Analytics, Google Ads, and social media advertising platforms.
- Strong understanding of content marketing principles and experience with content creation tools.
- Excellent written and verbal communication skills.
- Proficiency in marketing automation and CRM software is a plus.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Creative thinking and problem-solving abilities.
- Ability to work independently and collaboratively in a fast-paced environment.
- Certifications in Google Ads, Google Analytics, HubSpot, or similar are highly valued.
Our client offers a vibrant company culture, competitive salary, comprehensive benefits package, and significant opportunities for career advancement. Join our innovative team in Denver, Colorado, US and help us define the future of our digital presence. We are committed to creating a diverse and inclusive workplace.
Sr. Manager, Digital Marketing
Posted today
Job Viewed
Job Description
About Us Intrado is dedicated to saving lives and protecting communities, helping them prepare for, respond to, and recover from critical events. Today, our cutting-edge SaaS company is at the forefront of transforming the 911 emergency response continuum with next generation data-driven software. Intrado’s solutions allow enterprises, call takers, dispatchers, and first responders to make more informed decisions, respond quickly and safely, and ultimately serve their communities better. Responsibilities/Qualifications Intrado is looking to hire a Senior Manager of Digital Marketing to join our Marketing team in Longmont, CO. The Senior Manager of Digital Marketing owns the marketing tech stack. The ideal candidate will have a strong background in CRM systems, marketing automation, web and digital ads with a preference for strong, practical experience with Salesforce.com and HubSpot (both CMS and marketing automation). A strong understanding of the marketing/sales funnel and reporting is also required as we will be asking this key member of the team to help define KPIs and structure reporting. This role combines strategic planning with hands-on execution and requires an individual who is equal parts digital strategist, team collaborator, and obsessive tinkerer. Key Responsibilities: Lead the digital marketing strategy across all channels to support brand visibility, pipeline generation, and customer engagement goals Own the corporate website including SEO, SEM and across the board optimization to help us provide a better experience for three key buyer personas and enhance their interactions with appropriate products and lines of business Own reporting including the definition of KPIs and reporting and analytics across platforms (Salesforce.com, HubSpot, Google Analytics, Google Ads, LinkedIn), providing actionable insights to improve ROI and optimize customer journeys. Own marketing automation including database hygiene, segmentation and growth Own lead flow processes , ensuring timely handoff of qualified leads to Sales and continuous feedback loop for lead quality and end to end conversion tracking Manage and optimize paid digital media campaigns (Google Ads, LinkedIn, programmatic, etc.) including planning, execution, budget oversight, and conversion tracking Collaborate cross-functionally with Creative, Product Marketing, Sales, and Technology teams to align digital strategies with go-to-market plans and sales enablement efforts Identify growth opportunities through audience segmentation, A/B testing, keyword analysis, and competitive research Work closely with the events team to maximize ROI from physical and digital events Benchmark against competitors and stay up to date with digital marketing trends, tools, and technologies to continuously evolve the company’s digital presence Education: Bachelor’s degree in marketing, digital marketing, communications, or a related field helpful Experience: 5+ years of progressive experience in digital marketing, with at least 2 years in a leadership or strategic role Proven success managing digital marketing campaigns in a B2B environment Hands-on experience with web technologies including HubSpot CMS, Google Analytics, Google Tag Manager Hands-on experience with Salesforce.com and integrating SFDC with HubSpot including field mapping, data dictionaries, lead flow management/routing and reporting Hands-on experience with SEO/SEM including paid and organic search Hands-on experience with paid ad programs including Google Ads, LinkedIn, Meta and other platforms Strong understanding of reporting in SFDC, HubSpot and web environments using native as well as 3 rd party reporting and analytics tools such as PowerBI HTML/CSS/JavaScript A passion for building end-to-end customer journeys across multiple platforms Ability to work a hybrid schedule in our corporate office in Longmont, CO Other Useful Skills: Strong understanding of social media platforms (LinkedIn, Twitter/X, Facebook, YouTube) and content marketing best practices Demonstrated ability to lead cross-functional initiatives and communicate effectively with technical and non-technical stakeholders Demonstrable experience with PowerBI or other business intelligence platforms and working knowledge of SQL and related concepts Excellent internal customer service skills and attitude Strong analytical and project management skills with a passion for data-informed decision making Experience working in fast-paced, growth-oriented environments Advanced degree or certification in digital marketing is a plus Experience with Drupal, WordPress and other CMSs helpful Total Rewards Want to love where you work? AtIntrado, we offer a comprehensive benefits package that includes what you’d expect (medical, dental, vision, life and disability coverage, paid time off, a 401(k) retirement plan with company match and flexible spending accounts), and several that go above and beyond– tuition reimbursement paid parental leave, access to a robust library of personal and professional training resources, employee discounts, critical illness, hospital indemnity, access to legal support, pet insurance,identity theft protection,an EAP (Employee Assistance Program) that includes free mental health resources/support, and more! Apply today to join us in work worth doing ! The starting salary is anticipated between $100,000 and $110,000 and will be commensurate with experience. Intrado is an Equal Opportunity Employer – Veterans/Disabled and Other Protected Categories. Our Company welcomes and encourages applications of individuals with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. Intrado maintains a Drug Free Workplace. #J-18808-Ljbffr
Sr. Manager, Digital Marketing
Posted 3 days ago
Job Viewed
Job Description
About Us Intrado is dedicated to saving lives and protecting communities, helping them prepare for, respond to, and recover from critical events. Today, our cutting-edge SaaS company is at the forefront of transforming the 911 emergency response continuum with next generation data-driven software. Intrado’s solutions allow enterprises, call takers, dispatchers, and first responders to make more informed decisions, respond quickly and safely, and ultimately serve their communities better. Responsibilities/Qualifications Intrado is looking to hire a Senior Manager of Digital Marketing to join our Marketing team in Longmont, CO. The Senior Manager of Digital Marketing owns the marketing tech stack. The ideal candidate will have a strong background in CRM systems, marketing automation, web and digital ads with a preference for strong, practical experience with Salesforce.com and HubSpot (both CMS and marketing automation). A strong understanding of the marketing/sales funnel and reporting is also required as we will be asking this key member of the team to help define KPIs and structure reporting. This role combines strategic planning with hands-on execution and requires an individual who is equal parts digital strategist, team collaborator, and obsessive tinkerer. Key Responsibilities: Lead the digital marketing strategy across all channels to support brand visibility, pipeline generation, and customer engagement goals Own the corporate website including SEO, SEM and across the board optimization to help us provide a better experience for three key buyer personas and enhance their interactions with appropriate products and lines of business Own reporting including the definition of KPIs and reporting and analytics across platforms (Salesforce.com, HubSpot, Google Analytics, Google Ads, LinkedIn), providing actionable insights to improve ROI and optimize customer journeys. Own marketing automation including database hygiene, segmentation and growth Own lead flow processes , ensuring timely handoff of qualified leads to Sales and continuous feedback loop for lead quality and end to end conversion tracking Manage and optimize paid digital media campaigns (Google Ads, LinkedIn, programmatic, etc.) including planning, execution, budget oversight, and conversion tracking Collaborate cross-functionally with Creative, Product Marketing, Sales, and Technology teams to align digital strategies with go-to-market plans and sales enablement efforts Identify growth opportunities through audience segmentation, A/B testing, keyword analysis, and competitive research Work closely with the events team to maximize ROI from physical and digital events Benchmark against competitors and stay up to date with digital marketing trends, tools, and technologies to continuously evolve the company’s digital presence Education: Bachelor’s degree in marketing, digital marketing, communications, or a related field helpful Experience: 5+ years of progressive experience in digital marketing, with at least 2 years in a leadership or strategic role Proven success managing digital marketing campaigns in a B2B environment Hands-on experience with web technologies including HubSpot CMS, Google Analytics, Google Tag Manager Hands-on experience with Salesforce.com and integrating SFDC with HubSpot including field mapping, data dictionaries, lead flow management/routing and reporting Hands-on experience with SEO/SEM including paid and organic search Hands-on experience with paid ad programs including Google Ads, LinkedIn, Meta and other platforms Strong understanding of reporting in SFDC, HubSpot and web environments using native as well as 3 rd party reporting and analytics tools such as PowerBI HTML/CSS/JavaScript A passion for building end-to-end customer journeys across multiple platforms Ability to work a hybrid schedule in our corporate office in Longmont, CO Other Useful Skills: Strong understanding of social media platforms (LinkedIn, Twitter/X, Facebook, YouTube) and content marketing best practices Demonstrated ability to lead cross-functional initiatives and communicate effectively with technical and non-technical stakeholders Demonstrable experience with PowerBI or other business intelligence platforms and working knowledge of SQL and related concepts Excellent internal customer service skills and attitude Strong analytical and project management skills with a passion for data-informed decision making Experience working in fast-paced, growth-oriented environments Advanced degree or certification in digital marketing is a plus Experience with Drupal, WordPress and other CMSs helpful Total Rewards Want to love where you work? AtIntrado, we offer a comprehensive benefits package that includes what you’d expect (medical, dental, vision, life and disability coverage, paid time off, a 401(k) retirement plan with company match and flexible spending accounts), and several that go above and beyond– tuition reimbursement paid parental leave, access to a robust library of personal and professional training resources, employee discounts, critical illness, hospital indemnity, access to legal support, pet insurance,identity theft protection,an EAP (Employee Assistance Program) that includes free mental health resources/support, and more! Apply today to join us in work worth doing ! The starting salary is anticipated between $100,000 and $110,000 and will be commensurate with experience. Intrado is an Equal Opportunity Employer – Veterans/Disabled and Other Protected Categories. Our Company welcomes and encourages applications of individuals with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. Intrado maintains a Drug Free Workplace. #J-18808-Ljbffr
Sr. Manager, Digital Marketing
Posted 3 days ago
Job Viewed
Job Description
Join to apply for the Sr. Manager, Digital Marketing role at Intrado 16 hours ago Be among the first 25 applicants Join to apply for the Sr. Manager, Digital Marketing role at Intrado About Us Intrado is dedicated to saving lives and protecting communities, helping them prepare for, respond to, and recover from critical events. About Us Intrado is dedicated to saving lives and protecting communities, helping them prepare for, respond to, and recover from critical events. Today, our cutting-edge SaaS company is at the forefront of transforming the 911 emergency response continuum with next generation data-driven software. Intrado’s solutions allow enterprises, call takers, dispatchers, and first responders to make more informed decisions, respond quickly and safely, and ultimately serve their communities better. Responsibilities/Qualifications Intrado is looking to hire a Senior Manager of Digital Marketing to join our Marketing team in Longmont, CO. The Senior Manager of Digital Marketing owns the marketing tech stack. The ideal candidate will have a strong background in CRM systems, marketing automation, web and digital ads with a preference for strong, practical experience with Salesforce.com and HubSpot (both CMS and marketing automation). A strong understanding of the marketing/sales funnel and reporting is also required as we will be asking this key member of the team to help define KPIs and structure reporting. This role combines strategic planning with hands-on execution and requires an individual who is equal parts digital strategist, team collaborator, and obsessive tinkerer. Key Responsibilities Lead the digital marketing strategy across all channels to support brand visibility, pipeline generation, and customer engagement goals Own the corporate website including SEO, SEM and across the board optimization to help us provide a better experience for three key buyer personas and enhance their interactions with appropriate products and lines of business Own reporting including the definition of KPIs and reporting and analytics across platforms (Salesforce.com, HubSpot, Google Analytics, Google Ads, LinkedIn), providing actionable insights to improve ROI and optimize customer journeys. Own marketing automation including database hygiene, segmentation and growth Own lead flow processes, ensuring timely handoff of qualified leads to Sales and continuous feedback loop for lead quality and end to end conversion tracking Manage and optimize paid digital media campaigns (Google Ads, LinkedIn, programmatic, etc.) including planning, execution, budget oversight, and conversion tracking Collaborate cross-functionally with Creative, Product Marketing, Sales, and Technology teams to align digital strategies with go-to-market plans and sales enablement efforts Identify growth opportunities through audience segmentation, A/B testing, keyword analysis, and competitive research Work closely with the events team to maximize ROI from physical and digital events Benchmark against competitors and stay up to date with digital marketing trends, tools, and technologies to continuously evolve the company’s digital presence Education Bachelor’s degree in marketing, digital marketing, communications, or a related field helpful Experience 5+ years of progressive experience in digital marketing, with at least 2 years in a leadership or strategic role Proven success managing digital marketing campaigns in a B2B environment Hands-on experience with web technologies including HubSpot CMS, Google Analytics, Google Tag Manager Hands-on experience with Salesforce.com and integrating SFDC with HubSpot including field mapping, data dictionaries, lead flow management/routing and reporting Hands-on experience with SEO/SEM including paid and organic search Hands-on experience with paid ad programs including Google Ads, LinkedIn, Meta and other platforms Strong understanding of reporting in SFDC, HubSpot and web environments using native as well as 3rd party reporting and analytics tools such as PowerBI HTML/CSS/JavaScript A passion for building end-to-end customer journeys across multiple platforms Ability to work a hybrid schedule in our corporate office in Longmont, CO Other Useful Skills Strong understanding of social media platforms (LinkedIn, Twitter/X, Facebook, YouTube) and content marketing best practices Demonstrated ability to lead cross-functional initiatives and communicate effectively with technical and non-technical stakeholders Demonstrable experience with PowerBI or other business intelligence platforms and working knowledge of SQL and related concepts Excellent internal customer service skills and attitude Strong analytical and project management skills with a passion for data-informed decision making Experience working in fast-paced, growth-oriented environments Advanced degree or certification in digital marketing is a plus Experience with Drupal, WordPress and other CMSs helpful Total Rewards Want to love where you work? At Intrado, we offer a comprehensive benefits package that includes what you’d expect (medical, dental, vision, life and disability coverage, paid time off, a 401(k) retirement plan with company match and flexible spending accounts), and several that go above and beyond- tuition reimbursement paid parental leave, access to a robust library of personal and professional training resources, employee discounts, critical illness, hospital indemnity, access to legal support, pet insurance, identity theft protection,an EAP (Employee Assistance Program) that includes free mental health resources/support, and more! Apply today to join us in work worth doing ! The starting salary is anticipated between $100,000 and $10,000 and will be commensurate with experience. Intrado is an Equal Opportunity Employer - Veterans/Disabled and Other Protected Categories. Our Company welcomes and encourages applications of individuals with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. Intrado maintains a Drug Free Workplace. Seniority level Seniority level Not Applicable Employment type Employment type Full-time Job function Job function Marketing and Sales Industries IT Services and IT Consulting Referrals increase your chances of interviewing at Intrado by 2x Sign in to set job alerts for “Digital Marketing Manager” roles. 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Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
Senior Digital Marketing Strategist
Posted 15 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, content marketing, and display advertising, tailored to client objectives.
- Conduct in-depth market research, competitive analysis, and audience segmentation to identify opportunities and inform strategic decisions.
- Lead the planning, execution, and optimization of digital marketing campaigns from conception to completion.
- Utilize advanced analytics tools (e.g., Google Analytics, Adobe Analytics, SEMrush) to monitor campaign performance, generate insightful reports, and provide data-driven recommendations for improvement.
- Collaborate closely with internal teams, including creative, content, and development, to ensure integrated and cohesive campaign execution.
- Manage client relationships, serving as a primary point of contact for strategic discussions, performance reviews, and new business development.
- Stay abreast of the latest digital marketing trends, technologies, and best practices, proactively recommending innovative approaches.
- Define key performance indicators (KPIs) and establish clear measurement frameworks to track and report on campaign success.
- Oversee budget allocation for digital marketing initiatives, ensuring optimal spend and ROI.
- Mentor and guide junior digital marketing specialists, fostering their growth and development within the team.
- Develop compelling presentations and proposals to pitch new strategies and ideas to clients.
- Implement A/B testing and other optimization techniques to continually improve campaign effectiveness.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5+ years of progressive experience in digital marketing, with at least 2 years in a senior or strategic role, preferably within an agency environment.
- Demonstrated expertise across a broad range of digital marketing channels (SEO, SEM, Social, Content, Email, Display).
- Proven track record of developing and executing successful digital strategies that drive business growth.
- Proficiency in Google Analytics, Google Ads, social media advertising platforms, and other digital marketing tools.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
- Exceptional communication, presentation, and client management skills.
- Ability to think strategically, creatively, and critically in a fast-paced environment.
- Experience with marketing automation platforms and CRM systems is a plus.
- Certifications in Google Ads, Google Analytics, HubSpot, or similar are highly desirable.
- A passion for digital innovation and a commitment to continuous learning.
- Strong leadership qualities and experience in team collaboration and mentorship.
If you're a strategic thinker with a passion for all things digital and a desire to make a significant impact, we encourage you to apply and join our client's award-winning team.
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Digital Marketing Specialist (On-Site)
Posted 2 days ago
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Year Round
Who We Are: At 67 miles away, Winter Park is the closest ski resort to Denver. With easy access to 765,000 acres of public land, Winter Park is home to endless adventures. Whether you are looking to have your first taste of a winter season or to build a long-term career, we have something for everyone.
Perks & Benefits:
- Free season pass to Winter Park and all Alterra Resorts
- Discounted friends & family tickets
- Medical, dental, vision, life, paid parental leave and more for eligible employees
- 401(k) plan with 100% company match - up to 4%
- Mental health resources for all employees
- Food & beverage and retail discounts
- Onsite employee childcare based on availability
- Discounted equipment rentals, pro-deals, and more
Help shape how guests discover, plan, and experience Winter Park Resort across the digital landscape. As Digital Marketing Specialist, you'll play a key role in creating digital experiences that feel personal, inspiring, and easy to navigate-building trust with our audiences while supporting campaign goals and driving revenue.
You understand that digital marketing isn't just about content delivery; it's about creating continuity across touchpoints that guide, support, and inspire our guests. You're motivated by impact, and you care about the long-term health of our digital ecosystem as much as individual campaign success.
This role blends strategic thinking with hands-on execution. You'll collaborate cross-functionally to deliver timely, relevant content across email, app, web, and chatbot channels-using guest insights and performance data to continuously improve the digital journey.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations.
WAGE:
The base hourly pay range below represents the low and high end of Winter Park Resorts' hourly pay range for this position. Actual pay will vary and may be above or below the range based on various factors including but not limited to experience, education, training, location, merit system, quantity or quality of production, responsibilities, and regular and/or necessary travel. The range listed is just one component of Winter Park Resorts' total compensation package for employees. Other rewards may include many region-specific benefits.
Salary range: $50,000 - $65,000
ESSENTIAL DUTIES
Enhance Guest Engagement & Brand Connection
- Align messaging across email, app, and web to support seasonal campaigns and guest needs.
- Maintain a strong and consistent brand voice that fosters trust and empowers guests to explore confidently.
- Identify and close content gaps or confusion points that detract from the guest experience.
- Partner with internal teams to execute high-impact campaigns that drive visitation and ancillary revenue.
- Support the coordination of lifecycle automations, promotions, and seasonal launches with clarity and precision.
- Participate in campaign QA, scheduling, and performance review workflows across channels.
- Monitor performance metrics and contribute actionable insights that inform strategy and future testing.
- Provide campaign and channel performance reporting to the digital team and key stakeholders to inform planning, improve visibility, and drive alignment across the organization.
- Collaborate on segmentation strategies that improve message relevance and drive higher conversion.
- Support web and ecommerce content updates, ensuring accuracy and alignment with marketing priorities.
- Help maintain operational consistency across web, email, and app by using project management tools and documentation systems.
- Contribute to cross-department collaboration by surfacing guest insights and aligning execution with overall resort goals.
- Support guest-facing tools like our chatbot and app messaging to enhance digital wayfinding and reduce confusion.
- Proven ability to manage and execute multi-channel digital campaigns with strong attention to detail and quality control.
- Experience with CRM and CDP platforms to build and deploy effective segmentation and lifecycle journeys.
- Strong analytical skills; ability to interpret engagement metrics and present actionable insights.
- Familiarity with performance analytics platforms (Adobe, Google Analytics) to surface trends and actionable insights that improve guest flow and experience.
- Working knowledge of digital project management tools.
- Strong organizational and time management skills; able to manage multiple deadlines with moderate supervision.
- Effective written and verbal communication skills, including professional collaboration with internal teams and external partners.
- Comfortable working in a fast-paced environment with frequent seasonal shifts and evolving priorities.
- Passionate about digital marketing, guest experience, and the outdoor industry.
- A strategic mindset and creative approach to digital marketing-seeing each touchpoint as an opportunity to build brand connection and guest trust.
- A passion for delivering clear, intuitive, and engaging digital experiences across email, web, and app platforms.
- A data-informed perspective, with a knack for uncovering insights that drive smarter execution and campaign performance.
- A collaborative, solutions-oriented working style, with a strong focus on elevating the guest journey and simplifying complex information.
- Bachelor's degree in Marketing, Communications, Business, or related field preferred, or equivalent combination of education, training, and experience.
- Minimum of 2-4 years progressive experience in a digital marketing or lifecycle marketing role required.
- Proficient in Acoustic, Ascent360, or comparable email marketing and customer data platforms.
- Comfortable with basic HTML/CSS for email editing and troubleshooting.
- Strong analytical skills with experience using Adobe Analytics, Google Analytics, or similar reporting platforms.
- Skilled in QA, campaign setup, and digital workflow tools such as Jira, Basecamp, and Airtable.
- Exceptional attention to detail with proven ability to manage deadlines across multiple channels.
- Passionate outdoor enthusiast with an appreciation for the mountain lifestyle and guest experience.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Able to lift, carry, or otherwise move and position a minimum of 40 pounds on an occasional basis.
- Manual dexterity to operate a computer and other common office equipment on a constant basis.
- Auditory and visual acuity to operate computers, phones, mobile devices and basic office equipment on a constant basis.
- Ability to work for extended periods of time sitting, bending, reaching, and speaking on a constant basis.
- Ability to work for extended periods of time standing, walking, kneeling, pushing and pulling on an occasional basis.
- Talking and hearing occur continuously in the process of communicating with guests, supervisors, and other employees.
WORKING CONDITIONS:
Indoor/Outdoor: This job is primarily inside but may require some on-mountain work from time to time. While performing the duties of this job, the employee may be exposed to harsh and varying outside weather conditions.
Hazardous Materials/Noise: The noise level in the workplace is usually moderate.
Travel Requirements: Minimal travel required and primarily in the local area.
Hours: This position may be required to work evenings, weekends, and holidays.
OTHER DUTIES AS ASSIGNED:
This position description is an overview of the scope of responsibilities for the role described above. With the evolution of Winter Park Resort, the responsibilities of this position may change as may the dates associated with many of the tasks. During these times of change, this position requires the flexibility and willingness to accept new responsibilities and potentially transfer others. It will also be the responsibility of any employee of Winter Park Resort to be a positive influence on the transformation of the resort and its associated lines of business.
AN EQUAL OPPORTUNITY EMPLOYER:
Winter Park Resort is an Equal Opportunity Employer and is dedicated to the principles of equal employment opportunity in any term, condition, or privilege of employment.
Application Deadline : Recruiting timelines vary by position, however, all Winter Park Resort positions accept applications for a minimum of 3 business days from the posting date listed above. This position is open and still accepting applications.
Sr. Manager, Digital Marketing - Motto
Posted 3 days ago
Job Viewed
Job Description
Senior Digital Marketing Manager Location: Denver, CO Department: Marketing Company: Motto Franchising, LLC About Motto Franchising Motto Franchising, LLC is the franchisor of Motto Mortgage, a groundbreaking mortgage brokerage franchise that’s disrupting the industry. We empower entrepreneurs to build thriving businesses while helping consumers access home financing with transparency and choice. Our team is passionate, driven, and scrappy—and we’re looking for someone who shares that spirit. Position Overview We’re seeking a Senior Digital Marketing Manager who’s not afraid to roll up their sleeves and dive into the details. This is a high-impact, hands-on role for a digital marketing leader who thrives in a fast-paced environment. You’ll be responsible for driving digital strategy and execution across multiple audiences: Consumers shopping for a mortgage (lead generation for franchisees) Loan originators exploring career opportunities with Motto offices Franchise sales prospects considering joining the Motto network General brand awareness across all channels This role is ideal for a strategic thinker who’s also a doer—someone who can manage vendors, optimize performance, and bring fresh, innovative ideas to the table. Key Responsibilities Digital Advertising Management Oversee corporate digital ad campaigns in partnership with an external agency, ensuring alignment with business goals and ROI targets. Website Oversight Manage the corporate website (mottomortgage.com) via WordPress VIP and coordinate with a third-party vendor to support franchisee websites. SEO & Emerging Tactics Lead SEO strategy and stay ahead of emerging trends to boost visibility and performance for both corporate and franchisee locations. Online Reputation Management Administer our third-party reputation platform, including business listings, review management, and social media tools used by franchisees. Training & Enablement Develop and deliver training sessions and user resources to empower franchisees and internal stakeholders on digital tools and platforms. Performance Reporting Provide regular, insightful reporting on digital ad campaigns, website analytics, and reputation management activities to track ROI and inform strategy. Budget Management Track and plan budgets for digital initiatives, ensuring efficient allocation of marketing spend to meet business objectives. Technical Collaboration Partner with business technology and product teams to implement APIs, new features, and system enhancements. Support & Project Management Respond to support tickets related to websites and marketing tools, and lead projects with strong organizational and vendor management skills. What We’re Looking For A scrappy, resourceful marketer who thrives in a fast-moving, entrepreneurial environment. A strategic thinker with a bias for action and a passion for testing, learning, and optimizing. A collaborative leader who can manage vendors, influence cross-functional teams, and communicate effectively at all levels. A data-driven decision-maker who loves diving into metrics and uncovering insights. Qualifications 5–7+ years of experience in digital marketing, preferably in a multi-location or franchise environment. Mortgage or financial services experience a plus. Proven experience managing digital ad campaigns, websites, SEO, and reputation platforms. Strong project management and vendor coordination skills. Proficiency with WordPress, Google Analytics, Meta, digital ad platforms, and CRM tools. Excellent communication and presentation skills. Hire Range/Rate: $90,250 - $104,500 Actual compensation offered to candidate will be finalized at offer and may be above or below the posted range due to skill level, experience, industry specific knowledge, education/certifications, or geographic location. The offer rate represents one component of the RE/MAX Holdings total compensation package. Employees will also receive a number of benefits as listed below. Other compensation for this position may include bonus eligibility. Competitive Medical, Dental, and Vision benefits Retirement plans with optimal company match Annual bonus/merit opportunity Educational Assistance Mental Health support program M.O.R.E. Events offered in-person and virtually Mentorship program Employee Resource Groups Community Engagement Diversity, Equity, and Inclusion Parenting Remote Women at RE/MAX RE/MAX, LLC & Motto Mortgage Now is your chance to become part of a world-class, industry leading organization. RE/MAX Holdings, Inc. is a business that builds businesses. We provide the tools, education and tech to our real estate network, which includes RE/MAX and Motto Mortgage franchises, agents, brokers, and consumers. Join us and build a career where your contribution is heard, your innovative ideas are valued, and hard work and collaboration truly makes a difference. Nobody in the world sells more real estate than RE/MAX!* RE/MAX Holdings, Inc. is proudly headquartered in Denver, Colorado. Certain roles may be location specific, however in addition to Colorado, we welcome qualified candidates in the following states: Arkansas, California, Florida, Georgia, Illinois, Massachusetts, Michigan, Ohio, and Texas! RE/MAX Holdings, Inc. is proud to be an equal opportunity employer committed to diversity and inclusion, as well as non-discrimination in employment. All persons shall be afforded equal employment opportunity, and all qualified applicants receive consideration without regard to race, color, religion, gender, sexual orientation, national origin, age, veteran status, disability unrelated to performing the essential task of the job or other legally protected categories. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr