29 Marketing Strategy jobs in Little Elm

Employee Level: Individual Contributor Career Level: Mid-Level or Senior-Level What You Need: 5+ years in a strategic client success or account management role acting as the primary point of contact for clients 3+ years in consumer-packaged goods or retail industry experience 3+ years’ experience with Excel, analyzing datasets and delivering insights 2+ years in marketing related role crafting and/or executing on strategic marketing plans 2+ years’ experience in renewals About the Job: In Client Success at PDI, we are changing the way CPG interact with c-store audiences. This role leads the way in driving change across the industry. Day to day, this team member serves as the primary point of contact with top CPG clients consulting on program user experience, marketing and offer performance to ensure clients achieve their goals. This PDI employee excels in and thrives on building lasting partnerships with clients at varying leadership levels within an organization. What You’ll Do: Owning end to end onboarding of new clients and working across departments to maximize time to value while removing roadblocks Overseeing internal account operations (e.g. troubleshooting issues, account set up, etc.) Analyzing data across the convenience store industry to develop best practices that help clients understand and achieve their specific goals Leveraging proprietary data to optimize, grow your business, or drive strategic analysis thereby supporting your client Discovering relevant data insights for clients and presents findings to clients Proactively consult clients to improve consumer programs in digital properties by offering recommendations on streamlining the user experience, increasing branding opportunities, and aligning strategy so brands can achieve their goals Developing future plans for how the brand could leverage PDI for future engagements Managing the renewal process and growth opportunities for your clients Why PDI Technologies? PDI Technologies, Inc. resides at the intersection of productivity and sales growth, delivering powerful solutions that serve as the backbone of the convenience retail and petroleum wholesale ecosystem. By “Connecting Convenience” across the globe, we empower businesses to increase productivity, make more informed decisions, and engage faster with their customers. We offer: Comprehensive benefits package including health, dental, and vision coverage effective immediately Fully flexible remote work environment Matching Group Retirement Savings Plan PTO effective immediately Quarterly self-investment allowance for personal and professional development, health and wellness, entertainment, travel, charitable giving, tech, travel, etc. Strong culture that values authenticity, trust, curiosity, and diversity of thought Our Commitment to Diversity, Inclusion & Belonging At PDI Technologies, diversity is embraced. We are committed to cultivating an environment that is safe, welcoming, and inclusive for all individuals. PDI Technologies is an Equal Opportunity Employer. We agree not to discriminate against any employee or job applicant because of race, color, religion, national origin, sex, physical or mental disability, or age. About the company PDI Technologies helps fuel and convenience businesses increase productivity, profitability, loyalty, and security by Connecting Convenience. Notice Talentify is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. Talentify provides reasonable accommodations to qualified applicants with disabilities, including disabled veterans. Request assistance at or 407-000-000. Federal law requires every new hire to complete Form I-9 and present proof of identity and U.S. work eligibility. An Automated Employment Decision Tool (AEDT) will score your job-related skills and responses. Bias-audit & data-use details: . NYC applicants may request an alternative process or accommodation at or 407-000-000. #J-18808-Ljbffr

We are seeking a strategic and analytical Director of Brand Strategy and Customer Insights to lead our efforts in defining and evolving our brand identity and leveraging deep customer understanding to drive business growth. This role will be responsible for developing and implementing comprehensive brand strategies, conducting insightful customer research entirely in-house, and translating complex data into actionable recommendations that inform marketing campaigns, product development, and overall business direction. Reporting to the Global VP of Marketing, you will play a pivotal role in shaping our brand's future and ensuring our customer remains at the center of everything we do. Key Responsibilities: Develop and champion the long-term brand strategy, ensuring alignment with overall business objectives. Lead comprehensive in-house market and customer research initiatives to uncover deep insights into target audiences, market trends, and competitive landscape. Define and refine brand positioning, messaging, and visual identity to resonate with key customer segments. Develop and refine customer segmentation models based on research insights. Translate customer insights and market data into clear, actionable recommendations for marketing, product, sales, and other relevant teams. Establish and track key brand health metrics and customer insights KPIs to measure impact and identify areas for optimization. Oversee the creation and maintenance of buyer personas and customer journey maps based on robust in-house research. Collaborate closely with cross-functional teams, including Product Marketing, Product Management, Sales, and Customer Success, to embed brand strategy and customer insights into their workflows. Design, execute, and manage all aspects of qualitative and quantitative research projects internally. Stay abreast of industry best practices, emerging research methodologies, and consumer behavior trends Present findings and strategic recommendations derived from research to senior leadership and stakeholders. Mentor and develop team members focused on brand and insights. Skills and Qualifications: Minimum of 7-10 years of progressive experience in brand strategy, market research, customer insights, or a related field, with a strong emphasis on conducting research internally. Proven track record of developing and implementing successful brand strategies that have driven measurable business results. Extensive experience with a variety of qualitative and quantitative research methodologies conducted in-house. Demonstrated knowledge of and experience utilizing various technologies and platforms for conducting qualitative research (e.g., online focus group platforms, in-depth interview tools) and quantitative research (e.g., survey platforms like Qualtrics, SurveyMonkey, and data analysis software). Strong analytical skills with the ability to synthesize complex data from multiple sources into clear, concise, and actionable insights. Excellent communication, presentation, and storytelling skills, with the ability to effectively communicate insights to diverse audiences, including executive leadership. Demonstrated ability to translate insights into strategic recommendations and influence decision-making across an organization. Strong leadership, organizational and cross-functional collaboration skills. Bachelor's degree in Marketing, Business, Psychology, Sociology, or a related analytical field; MBA preferred. Public Sector experience a plus. Why Join LeadsOnline? At LeadsOnline, we live by our core values: Service: We believe in providing a humble, joyful, excellent, and selfless service. Energy: We believe in contagious optimism, a strong sense of purpose, and life and light. Ownership: We take full responsibility for our actions, always seeking better ways and acting decisively to ensure success for our team and clients. People: We prioritize people over things, fostering a supportive, collaborative environment where individual talents and teamwork are celebrated. Be part of a mission-driven organization where your leadership makes a direct impact on law enforcement agencies, the communities they serve, and the people they protect. LeadsOnline is an Equal Opportunity Employer and does not discriminate against applicants based on race, religion, color, disability, medical condition, legally protected genetic information, national origin, gender, sexual orientation, marital status, gender identity or expression, sex (including pregnancy, childbirth or related medical conditions), age, veteran status or other legally protected characteristics. #J-18808-Ljbffr

Are you interested in building a career that makes a difference and creates a legacy? Human Appeal is a faith-based charity that aims to abolish poverty by providing humanitarian aid, sustainable development programs, and championing advocacy for our beneficiaries worldwide. As the Digital Marketing Manager , you will lead the digital marketing team and execute hands-on tasks across various digital channels. This role requires a strategic, performance-driven individual who is also hands-on in campaign execution. The candidate will manage and mentor specialists in content, social media, email marketing, and influencer marketing, while engaging in daily tasks such as campaign setup, content creation, and performance analysis. The Digital Marketing Manager will play a key role in driving engagement, donations, and online presence through strategic leadership and direct execution. WHAT YOU WILL BE DOING ESSENTIAL JOB FUNCTIONS: Responsibilities include, but are not limited to: Develop and Execute Digital Marketing Strategies: Create, implement, and optimize strategies to drive engagement, conversions, and donations across digital channels. Participate in campaign execution, including ad setup, email sequences, and content SEO optimization. Manage digital campaigns such as Google Ads and social media ads, ensuring effective content distribution. Collaborate with team members to ensure seamless campaign integration, supporting keyword research, A/B testing, and analytics. Align digital strategies with organizational goals in partnership with the Director of Marketing, adjusting tactics based on performance data. Hands-on Management of Digital Marketing Team: Lead and mentor specialists in content, social media, email marketing, and influencer marketing, while participating in daily operations. Guide team members in campaign setup, optimization, and reporting, maintaining high standards. Create content, including ad copy, social media posts, and marketing materials. Participate in email campaign production, including design, segmentation, and automation. Set performance expectations, monitor team performance, and provide feedback for continuous improvement. Performance Monitoring and Optimization: Monitor digital marketing performance across channels, identifying and implementing optimization opportunities. Conduct A/B testing on email subjects, ad creatives, and landing pages to improve conversions. Update dashboards and reports with KPIs, sharing insights and recommendations. Use analytics tools for deep performance analysis, making data-driven decisions to enhance ROI. Monitor budgets closely, making real-time adjustments to maximize campaign effectiveness. Cross-functional Collaboration and Direct Contribution: Work with departments like fundraising, communications, and IT to align digital efforts with organizational goals. Support the creation and execution of integrated campaigns for events and initiatives. Coordinate with external partners to enhance capabilities, ensuring alignment with performance targets. Engage with global teams for consistent digital marketing efforts across regions. Participate in strategy sessions, contributing ideas for future initiatives. Innovation and Continuous Improvement: Stay updated on digital marketing trends and apply new techniques to improve campaigns. Experiment with new platforms, tools, and strategies to keep digital presence engaging. Share insights and thought leadership to promote continuous improvement. Implement new processes and tools to streamline operations and boost campaign performance. Encourage a culture of experimentation and learning within the team. WHAT YOU WILL NEED EDUCATION/EXPERIENCE: Bachelor’s degree in Marketing, Digital Media, Business, or related field; Master’s or certifications preferred. 5-7 years of digital marketing experience, including campaign execution and optimization; 4+ years in management. Proficiency in tools like Google Ads, Facebook Ads Manager, SEO tools, and CRM systems such as Salesforce or HubSpot. JOB REQUIREMENTS/SKILLS: Technical Skills: Experience with digital platforms, including ad management, analytics, SEO, and email marketing software. Hands-on campaign setup, optimization, and performance analysis skills. Strong content creation abilities, including writing, editing, and basic design. Experience with marketing automation and CRM integration. Expertise in conversion optimization techniques like A/B testing and landing page design. Leadership and Personal Skills: Effective leader with strategic and hands-on capabilities. Excellent communication skills. Organized, multitasking, and proactive problem-solver. Passionate about digital marketing and aligned with Human Appeal’s mission. PHYSICAL REQUIREMENTS: Visual acuity for computer use, good coordination, and dexterity. Ability to visit locations, stand, walk, and lift light to medium weights up to 12 pounds. Reasonable accommodations available for individuals with disabilities. Human Appeal promotes diversity and inclusion and is an equal opportunity employer. We encourage candidates from underrepresented groups to apply. #J-18808-Ljbffr

Location Omni Hotels and Resorts creates genuine, authentic guest experiences at 60distinctive luxury hotels and resorts in leading business gateways and leisure destinations across North America. Omni Hotels is known for its exemplary culture, authenticity to the markets in which we operate, innovation and exceptional service. Our commitment to career development has created tenure and loyalty that enables us to perpetuate our family atmosphere. Job Description Omni Hotels & Resorts is seeking a highly motivated and skilled Digital Marketing Analyst to join our team in the hospitality industry. As a Digital Marketing Analyst, you will play a crucial role in driving our digital efforts, analyzing data, developing reports and providing recommendations and insights to enhance our digital presence. You will be responsible for monitoring digital campaigns, conducting market research, analyzing customer behavior, and providing actionable insights to optimize our digital initiatives. This is an exciting opportunity to contribute to the growth and success of our hospitality business online. This position is based out of our corporate office in Dallas, TX. Responsibilities Develop and execute a standard operating process for successful reporting, data integration, as well as producing key insights for growth through our digital channels. Monitor and analyze key performance indicators (KPIs) for digital marketing campaigns and web sites, such as website traffic, conversion rates, click-through rates, and ROI, and assist in provide actionable recommendations for optimization across the user journey. Prepare regular reports and presentations on digital marketing performance, highlighting key findings, trends, and actionable insights to stakeholders as well as ad hoc reports as needed. Utilize web analytics tools (e.g., Google Analytics) to track user behavior, identify areas for improvement, and measure the effectiveness of marketing strategies. Collaborate with cross-functional teams, including marketing, sales, and revenue, to develop an automated reporting process aligned with business objectives. Support the ecommerce team in A/B testing of our web sites. Creation of comprehensive tracking & UTM tagging implementation strategies and process Serve as subject matter expert on digital analytics by providing best practices in defining success, reporting guidelines and validation of tracking. Qualifications 2- 3 years of proven work experience in Digital, Marketing Analytics or a similar role in the hospitality industry. Advanced in using digital marketing tools and data visualization tools, such as Google Analytics, Google Tag Manager and Google Ads Strong analytical skills with the ability to collect, analyze, and interpret complex data sets to drive marketing decisions. Understanding of full funnel digital marketing concepts, including SEO, SEM, social media marketing, email marketing, content marketing, and digital advertising. Knowledge of hospitality industry trends, customer behavior, and best practices in the digital marketing landscape is preferred. Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously while meeting deadlines. Strong communication skills to effectively convey data-driven insights and recommendations to both technical and non-technical stakeholders. Detail-oriented mindset with a focus on accuracy and the ability to identify patterns and trends in data. A passion for the hospitality industry and a customer-centric approach to digital marketing strategies. PowerBI and LookerStudio experience a plus. Omni Hotels & Resorts is an equal opportunity/AA/Disability/Veteran employer. The EEO is the Law poster and its supplement are available using the following links: EEOC is the Law Poster and the following link is the OFCCP's Pay Transparency Nondiscrimination policy statement If you are interested in applying for employment with Omni Hotels & Resorts and need special assistance to apply for a posted position, please send an email to . Source: Hospitality Online #J-18808-Ljbffr

Omni Hotels & Resorts is seeking a highly motivated and skilled Digital Marketing Analyst to join our team in the hospitality industry.

As a Digital Marketing Analyst, you will play a crucial role in driving our digital efforts, analyzing data, developing reports and providing recommendations and insights to enhance our digital presence. You will be responsible for monitoring digital campaigns, conducting market research, analyzing customer behavior, and providing actionable insights to optimize our digital initiatives. This is an exciting opportunity to contribute to the growth and success of our hospitality business online.

This position is based out of our corporate office in Dallas, TX.

• Develop and execute a standard operating process for successful reporting, data integration, as well as producing key insights for growth through our digital channels.
• Monitor and analyze key performance indicators (KPIs) for digital marketing campaigns and websites, such as website traffic, conversion rates, click-through rates, and ROI, and assist in providing actionable recommendations for optimization across the user journey.
• Prepare regular reports and presentations on digital marketing performance, highlighting key findings, trends, and actionable insights to stakeholders as well as ad hoc reports as needed.
• Utilize web analytics tools (e.g., Google Analytics) to track user behavior, identify areas for improvement, and measure the effectiveness of marketing strategies.
• Collaborate with cross-functional teams, including marketing, sales, and revenue, to develop an automated reporting process aligned with business objectives.
• Support the ecommerce team in A/B testing of our websites.
• Creation of comprehensive tracking & UTM tagging implementation strategies and process
• Serve as subject matter expert on digital analytics by providing best practices in defining success, reporting guidelines and validation of tracking.

• 2-3 years of proven work experience in Digital, Marketing Analytics or a similar role in the hospitality industry.
• Advanced in using digital marketing tools and data visualization tools, such as Google Analytics, Google Tag Manager, and Google Ads.
• Strong analytical skills with the ability to collect, analyze, and interpret complex data sets to drive marketing decisions.
• Understanding of full funnel digital marketing concepts, including SEO, SEM, social media marketing, email marketing, content marketing, and digital advertising.
• Knowledge of hospitality industry trends, customer behavior, and best practices in the digital marketing landscape is preferred.
• Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously while meeting deadlines.
• Strong communication skills to effectively convey data-driven insights and recommendations to both technical and non-technical stakeholders.
• Detail-oriented mindset with a focus on accuracy and the ability to identify patterns and trends in data.
• A passion for the hospitality industry and a customer-centric approach to digital marketing strategies.
• PowerBI and LookerStudio experience a plus.

Omni Hotels & Resorts is an equal opportunity/AA/Disability/Veteran employer. The EEO is the Law poster and its supplement are available using the following links: EEOC is the Law Poster and the following link is the OFCCP's Pay Transparency Nondiscrimination policy statement If you are interested in applying for employment with Omni Hotels & Resorts and need special assistance to apply for a posted position, please send an email to

Reporting to the CCO, the Vice President of Digital Marketing is responsible for overseeing the digital experience for past, future and current guests at all (branded and independent) properties to maximize total hotel profitability through the proper resource allocation. It is responsible for reporting on the company's use of online channels to improve market share and drive revenue performance for all hotels and outlets. The Vice President of Digital Marketing owns the online sales experience by overseeing the analysis review process and implementation of all digital strategies and tactics. This includes hotel website optimization for conversion and SEM by focusing on leisure and group promotions, image and content updates, online paid advertising and reputation management. This position will also aid in the growth of third party management contracts by promoting Remington to prospective owners, representing Remington's digital marketing expertise during RFPs and pitch meetings, and by maintaining positive relationships with asset managers and owners.

The Vice President of Digital Marketing owns the development of the digital marketing roadmap for the portfolio and oversees its execution. It is responsible for the development, management, and execution of marketing and branding initiatives including reporting, analytics, advertising, marketing plans, collateral, videography and photography, and market research that maximizes exposure to achieve budget, increase revenues, and meet market share targets. Keys to success will be: (1) position hotels as leaders in competitive markets; (2) align strategic marketing KPIs; (3) structure strategic marketing plans to effectively deliver relevant and engaging messaging to an ideal targeted customer profile to drive commercial metrics; (4) analyze marketing and digital performance in alignment with revenue management to assist Digital Marketing Managers in making data-driven decisions on budgets and strategic and tactical executions. In addition, this position is a managerial role that is responsible for the hiring, development, and success of the Digital Marketing Director and Digital Marketing Managers.

• Manage department by maintaining positive relationships with peers and overseeing direct reports
• Manage paid revenue generation and optimize returns on ad spend
• Actively manage Remington's online presence and support hotel's reputation and guest user experience
• Liaise with brands and vendor relate to online distribution and strategy
• Support the growth of 3rd party management by working with the CIO to pitch ownership groups along with brand and vendor relationship
• Identify and implement innovative SEO strategies to improve search engine ranking
• Train team on SEO copywriting techniques including keywords, headlines, tags, and effective call-to-action
• Direct inbound link development from relevant sites and directories
• Ensure that all hotels' listings are optimized, visible, accurate, up-to-date, and appealing to channel users
• Work with brands and vendors to conduct audits to gauge each hotel's visibility on major search engines
• Ensure accuracy of Online Travel Agency (OTA) websites
• Evaluate new and existing paid placement and ad space for specific OTAs on behalf of portfolio
• Identify trends within portfolios of hotels with needs and opportunities for paid advertising
• Make recommendations and manage funds and strategies for approved hotels to ownership groups
• Champion, develop, and measure the success of ad campaigns on Social Media
• Engage with SVPs, DVPs, and VPs to ensure everyone has clear understanding of levers available
• Work directly with executive team to improve online reputation scores and rankings

Join to apply for the Digital Marketing Manager role at Murata 2 days ago Be among the first 25 applicants Join to apply for the Digital Marketing Manager role at Murata Get AI-powered advice on this job and more exclusive features. Murata is a global leader in the design, manufacture and supply of advanced electronic materials, leading edge electronic components, and multi-functional, high-density modules. Murata innovations can be found in a wide range of applications from mobile phones to home appliances, and automotive applications to energy management systems and healthcare devices. Why Consider This Job Opportunity This position manages digital marketing and marcom strategy, planning, and execution to build awareness and preference for Murata’s components, with the goal of attracting new customers, engaging existing customers, and influencing customer actions that drive Murata’s business goals. This role is expected to deliver industry best digital marketing, marcom, content marketing and social media programs, combined with advanced data analytics, to uncover customer preferences and behaviors. Workplace Policy Hybrid from Carrollton, TX; San Jose, CA; or Atlanta, GA. What To Expect (Essential Job Responsibilities) Develop and execute digital marketing and marcom programs through the delivery of campaigns and promotions, email marketing, search engine marketing, content marketing, and social media that improve customer relationship with Murata, and enable customers to quickly find, select, design and buy Murata components. Digital Marketing strategy: Develop digital marketing plans that elevate Murata's innovative products, applications, and technologies. Work closely with business units and global teams on the strategic direction, roadmap, and execution. Campaigns and new product introductions: Execute regional programs and campaigns that promote key products, applications, technologies, and technical content to drive customer engagement. Channel management and optimization: Manage and optimize programs across all digital marketing channels, including paid advertising, email marketing, distribution, paid search, lead generation/management, personalization, in-person and virtual events, etc. Content development: Drive and influence content creation that elevates digital marketing programs and increases customer actions. Customer-focused messaging: Create consistent, customer-focused value propositions. Identify and coordinate messaging development with key stakeholders. Stakeholder alignment: Manage partnership with product divisions, sales, and marketing to ensure digital marketing strategy and programs meet business goals. Coordinates with global counterparts to align on the global and regional strategy. Data analysis and reporting: Effectively utilize data to provide analysis and reporting to fully assess digital marketing performance and customer behavior, create strategies, and guide/measure execution. Assess engagement on both Murata.com (landing pages, product folders, content) and external sites. What Is Required (Qualifications) Bachelor’s Degree in Marketing, Digital Marketing, Business, MIS, or Communications. 5+ years of related experience in digital marketing, communications, marcom, and marketing. Excellent written and verbal communication skills; ability to articulate technical concepts in an understandable way to a non-technical audience across all levels of an organization. Proactive attitude with strong collaboration skills and a team-focused mindset. Ability to interpret and analyze data, drive meaningful actions, and communicate relevant results to stakeholders. Strong organizational skills, ability to prioritize, manage multiple projects, and meet tight deadlines. Excellent interpersonal skills: enthusiastic attitude and ability to work effectively as a member of a diverse team. Confidence to direct, counsel, and influence partners across various organizations. Strong project planning and management skills preferred. Exceptional skills with Microsoft Word, Excel, and PowerPoint. Knowledge of Salesforce and Marketo. Experience with Google pay-per-click strategy and execution. Ability to demonstrate a strong work ethic. Perks Comprehensive benefits package including medical, dental, and vision insurance. Generous Paid Time Off including paid holidays and floating holidays. 401(k) employer match on retirement planning. Hybrid working schedule for eligible positions. Tuition reimbursement on approved programs. Flexible and health spending accounts. Talent Development program. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Management and Marketing Industries Motor Vehicle Manufacturing Referrals increase your chances of interviewing at Murata by 2x Get notified about new Digital Marketing Manager jobs in Dallas, TX . Lewisville, TX $75,000.00-$0,000.00 1 week ago Plano, TX 125,900.00- 249,900.00 6 hours ago Regional Marketing Manager - FL/GA - ***BASED IN ORLANDO, FL*** Dallas, TX 85,000.00- 120,000.00 1 day ago Director of Marketing And Communications Marketing Director - Head of Affiliate and Partnership Marketing Director of Marketing And Communications Dallas-Fort Worth Metroplex 100,000.00- 120,000.00 2 days ago Dallas, TX 140,000.00- 150,000.00 2 months ago Director of Marketing and Communications We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr