1,554 Marketing Teams jobs in the United States

Join to apply for the VP, Marketing Campaigns role at Axos Bank Join to apply for the VP, Marketing Campaigns role at Axos Bank Axos Bank Target Range: $130,000.00/Yr. - $50,000.00/Yr. Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education. Eligible for an Annual Discretionary Cash Bonus Target: 10% Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 10% These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets. About This Job Axos Bank is seeking a dynamic Vice President of Marketing Strategy, Campaigns to lead the development and execution of high-impact marketing programs across the Consumer Bank. This individual will bring deep expertise in driving omni-channel campaigns with a strong focus on digital acquisition, performance marketing, and lifecycle management across multiple retail banking lines of business. The ideal candidate is not only data-driven and strategic, but also a proven people leader, with a successful track record of managing and mentoring high-performing marketing teams. They will be adept at leveraging complex data sets to inform campaign strategy, develop accurate forecasts, and translate results into actionable insights. Reporting to the FVP, Consumer Marketing Strategy, this senior-level role will collaborate cross-functionally with marketing, business, product management, martech/centers of excellence, and data analytics teams. Depending on experience and departmental needs, this position will have direct responsibility for leading a team, shaping culture, and growing internal capabilities in digital campaign strategy, execution, and optimization. Responsibilities: Working with marketing and business unit leadership, contribute heavily to the annual consumer marketing strategic plan and program calendar, prioritizing initiatives that will have the largest impact on primary KPIs Develop strategic program, product, and business briefs that set the stage for campaign execution by a team of supporting project specialists, writers, designers, analysts, and channel partners Move campaigns from initial roll-out through the test-and-learn phase and, if successful, into ongoing time-based and triggered automated communications (journeys) Conduct ongoing internal and external research on product benefits, macro-economic and industry forces, and the competitive landscape to generate marketing programs that address customer needs and pain points Generate ideas and business cases for new bonus/incentive/product frameworks with a focus on lifetime value over short-term production gains Ensure supporting marketing tactics, channels, budget, and creative align with stated objectives and target audiences Become a subject matter expert on all first- and third-party data sources available for research, segmentation, reporting, and analysis. Suggest new sources when applicable Select, monitor, and adjust key target audiences to maximize response and overall share of wallet. This includes working with supporting teams to develop and leverage net-of-control methodologies, machine learning, and propensity modeling Regularly report business strategy updates and campaign/test results to the broader marketing and business teams. Keep detailed records of activities, impact, and next steps to inform future initiatives As needed, draft audience-specific “pitch” content to inform creative execution for clarity of message and speed to market. Seek opportunities for personalization in content Identify and communicate opportunities for product and positioning adjustments to the broader marketing team, business, and product management Understand, adhere to, and act as subject matter expert for regulatory and compliance guidelines, including Fair Lending/Reg Z, UDAAP, Reg DD, and others Lead special projects and other marketing initiatives as assigned Requirements: 10+ years of experience in a strategic marketing role with a proven track record of developing, executing, testing, and reporting on multi-channel marketing campaigns 3+ years of management experience managing direct reports Retail financial services experience, either for personal banking or small/medium enterprise (business) banking High degree of comfort and experience in requesting and analyzing complex data sets for the purpose of audience segmentation, campaign results reporting, and customer lifecycle/vintage KPIs Demonstrated self-starter with ability to concurrently manage multiple campaigns across several lines of business Highly organized, analytical, and detail-oriented with the ability to prioritize work demands that have frequently changing priorities and deadlines Exceptional written and oral communications abilities, including high comfort level in presenting to executive audiences Experience with CRM and Marketing Automation tools and frameworks (Salesforce, Marketing Cloud, and Interaction Studio specifically are a plus) Knowledge of digital reporting tools (Google Analytics, UTM tracking, Tableau/dashboards) Efficient in Microsoft Office (Excel, Word, Outlook, Power Point, Visio) Axos Employee Benefits May Include: Medical, Dental, Vision, and Life Insurance Paid Sick Leave, 3 weeks’ Vacation, and Holidays (about 11 a year) HSA or FSA account and other voluntary benefits 401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan Employee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed Trading About Axos Born digital-first, Axos delivers financial tools and services that allow individuals, small businesses, and companies to access and manage their money how, when, and where they want. We’re a diverse team of dynamic, insightful, and independent innovators who are excited to provide technology-driven solutions that offer unbeatable value to our customers. Axos Financial is our holding company and is publicly traded on the New York Stock Exchange under the symbol "AX" (NYSE: AX). Learn more about working at Axos Pre-Employment Background Check and Drug Test: All offers are contingent upon the candidate successfully passing a credit check, criminal background check, and pre-employment drug screening, which includes screening for marijuana. Axos Bank is a federally regulated banking institution. At the federal level, marijuana is an illegal schedule 1 drug; therefore, we will not employ any person who tests positive for marijuana, regardless of state legalization. Equal Employment Opportunity: Axos is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state, and local laws. Job Functions and Work Environment: While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc. The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position. Seniority level Seniority level Executive Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Banking, Financial Services, and Investment Banking Referrals increase your chances of interviewing at Axos Bank by 2x Get notified about new Vice President Marketing jobs in San Diego, CA . Vice President of Commercial Sales & Marketing Vice President, Marketing & Communications Vice President, Marketing & Communications Senior Director, Events & Field Marketing San Diego, CA $180,000 00 - 220,000.00 2 hours ago Senior Director, Product Marketing - Head of Auto Chula Vista, CA 75,000.00 - 85,000.00 4 days ago Senior Director, Marketing - Residential Care Software Director of Marketing Strategy (Aviation Aftermarket) Chula Vista, CA 75,000.00 - 85,000.00 2 days ago Associate Director/Director, Performance Marketing Director Digital Marketing - Rare Disease Senior Director, Marketing - Residential Care Software Associate Director, Product Marketing Clinical Applications Associate Director, Digital Marketing (Remote Mexico) Associate Director, Performance Marketing (Remote Mexico) We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

Join to apply for the VP Marketing, Campaigns role at Axos Bank Join to apply for the VP Marketing, Campaigns role at Axos Bank Get AI-powered advice on this job and more exclusive features. This range is provided by Axos Bank. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $125,000.00/yr - $50,000.00/yr Additional compensation types Annual Bonus and RSUs Target Range: 125,000.00/Yr. - 150,000.00/Yr. Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education. Eligible for an Annual Discretionary Cash Bonus Target: 10% Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 10% These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets. About This Job *Please note this is a fully onsite position in our La Jolla, CA corporate HQ* Axos Bank is looking for a Vice President of Marketing Strategy, Campaigns to drive marketing programs for the Consumer Bank. The ideal candidate has deep experience leading omni-channel marketing campaigns across multiple retail banking lines of business. This includes a high degree of comfort leveraging complex data sets to generate campaign concepts, projections, and results reporting. Reporting to the FVP, Consumer Marketing Strategy, this senior-level position will collaborate heavily across marketing, business, product management, martech/centers of excellence, and data analytics. Depending on experience and the needs of the department, direct management of team members may be included in the role. Responsibilities: Working with marketing and business unit leadership, contribute heavily to the annual consumer marketing strategic plan and program calendar, prioritizing initiatives that will have the largest impact on primary KPIs. Develop strategic program, product, and business briefs that set the stage for campaign execution by a team of supporting project specialists, writers, designers, analysts, and channel partners. Move campaigns from initial roll-out through the test-and-learn phase and, if successful, into ongoing time-based and triggered automated communications (journeys). Conduct ongoing internal and external research on product benefits, macro-economic and industry forces, and the competitive landscape to generate marketing programs that address customer needs and pain points. Generate ideas and business cases for new bonus/incentive/product frameworks with a focus on lifetime value over short-term production gains. Ensure supporting marketing tactics, channels, budget, and creative align with stated objectives and target audiences. Become a subject matter expert on all first- and third-party data sources available for research, segmentation, reporting, and analysis. Suggest new sources when applicable. Select, monitor, and adjust key target audiences to maximize response and overall share of wallet. This includes working with supporting teams to develop and leverage net-of-control methodologies, machine learning, and propensity modeling. Regularly report business strategy updates and campaign/test results to the broader marketing and business teams. Keep detailed records of activities, impact, and next steps to inform future initiatives. As needed, draft audience-specific “pitch” content to inform creative execution for clarity of message and speed to market. Seek opportunities for personalization in content. Identify and communicate opportunities for product and positioning adjustments to the broader marketing team, business, and product management. Understand, adhere to, and act as subject matter expert for regulatory and compliance guidelines, including Fair Lending/Reg Z, UDAAP, Reg DD, and others. Lead special projects and other marketing initiatives as assigned. Requirements: 10+ years of experience in a strategic marketing role with a proven track record of developing, executing, testing, and reporting on multi-channel marketing campaigns. Retail financial services experience, either for personal banking or small/medium enterprise (business) banking. High degree of comfort and experience in requesting and analyzing complex data sets for the purpose of audience segmentation, campaign results reporting, and customer lifecycle/vintage KPIs. Demonstrated self-starter with ability to concurrently manage multiple campaigns across several lines of business. Highly organized, analytical, and detail-oriented with the ability to prioritize work demands that have frequently changing priorities and deadlines. Exceptional written and oral communications abilities, including high comfort level in presenting to executive audiences. Experience with CRM and Marketing Automation tools and frameworks (Salesforce, Marketing Cloud, and Interaction Studio specifically are a plus). Knowledge of digital reporting tools (Google Analytics, UTM tracking, Tableau/dashboards). Efficient in Microsoft Office (Excel, Word, Outlook, Power Point, Visio). Axos Employee Benefits May Include: Medical, Dental, Vision, and Life Insurance Paid Sick Leave, 3 weeks’ Vacation, and Holidays (about 11 a year) HSA or FSA account and other voluntary benefits 401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan Employee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed Trading About Axos Born digital-first, Axos delivers financial tools and services that allow individuals, small businesses, and companies to access and manage their money how, when, and where they want. We’re a diverse team of dynamic, insightful, and independent innovators who are excited to provide technology-driven solutions that offer unbeatable value to our customers. Axos Financial is our holding company and is publicly traded on the New York Stock Exchange under the symbol "AX" (NYSE: AX). Learn more about working at Axos Pre-Employment Background Check and Drug Test: All offers are contingent upon the candidate successfully passing a credit check, criminal background check, and pre-employment drug screening, which includes screening for marijuana. Axos Bank is a federally regulated banking institution. At the federal level, marijuana is an illegal schedule 1 drug; therefore, we will not employ any person who tests positive for marijuana, regardless of state legalization. Axos is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state, and local laws. Job Functions and Work Environment: While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc. The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position. Seniority level Seniority level Director Employment type Employment type Full-time Job function Job function Marketing and Advertising Industries Banking and Financial Services Referrals increase your chances of interviewing at Axos Bank by 2x Inferred from the description for this job Medical insurance Vision insurance 401(k) Disability insurance Paid maternity leave Paid paternity leave Get notified about new Vice President Marketing jobs in San Diego, CA . Vice President of Commercial Sales & Marketing Vice President, Marketing & Communications Vice President, Marketing & Communications Senior Director, Events & Field Marketing Senior Director, Product Marketing - Head of Auto Chula Vista, CA $75,000. 0 - 85,000.00 5 days ago Senior Director, Marketing - Residential Care Software Director of Marketing Strategy (Aviation Aftermarket) Associate Director/Director, Performance Marketing Director Digital Marketing - Rare Disease Senior Director, Marketing - Residential Care Software San Diego Metropolitan Area 184,000 - 276,000 3 days ago Associate Director, Product Marketing Clinical Applications Associate Director, Digital Marketing (Remote Mexico) Associate Director, Performance Marketing (Remote Mexico) We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

Director, Corporate Marketing Campaigns page is loaded Director, Corporate Marketing Campaigns Apply locations East Hanover Cambridge (USA) time type Full time posted on Posted 30+ Days Ago job requisition id REQ-10009830 Band Level 6 Job Description Summary The Director, Corporate Marketing Campaigns is accountable for the strategy, development, planning, and execution of various corporate marketing campaigns and advertising initiatives that enhance brand positioning and drive awareness and understanding of the Novartis Corporate Brand in support of the enterprise growth goals and reputation. The Director, Corporate Marketing Campaigns interprets business objectives and develops successful marketing campaigns from idea to execution. Job Description Key Responsibilities: Utilize market research, customer & stakeholder insights and industry trends and analysis to identify market opportunities with key stakeholder groups within the competitor and stakeholder landscape. Collaborate with internal teams, including Corporate Affairs and commercial, and executive leadership, to align campaign strategies with broader business objectives. Develop and execute multi-channel corporate marketing strategies aligned with Novartis Brand and Corporate Affairs strategic priorities. Ensure that marketing activities align to the Novartis corporate brand positioning, messaging and guidelines. Collaborate with the creative teams to develop compelling and persuasive messaging for corporate marketing campaigns. Craft engaging content across various channels, including digital, social media, OOH, television, and events, to captivate target audiences and drive desired behaviors. Develop, test, and scale compelling ad campaigns and creative themes that resonate with target audiences and create a measurable change in belief and bias to action. Utilize new technologies, such as AI, for both scale and microtargeting. Establish key performance indicators (KPIs) to measure the effectiveness and success of corporate marketing campaigns. Monitor campaign performance, conduct data analysis, and provide regular reports to key stakeholders. Continuously optimize strategies based on data insights to maximize campaign ROI. Stay abreast of emerging digital marketing trends and technologies to maintain a competitive edge Create a reliable network of strategic partnerships across Corporate Affairs, global business functions and with external agencies and other marketing professionals Develop and manage the marketing campaign budget, ensuring resources are allocated effectively and efficiently. Monitor campaign costs and return on investment to deliver successful campaigns within budget constraints. Manage corporate marketing campaign and creative team members including delegation of tasks and resources, performance and development Role requirements: Min. Bachelor’s degree in Marketing, Design, Advertising, Journalism or related field. Proven experience in developing and executing corporate marketing campaigns that drive measurable business results Demonstrated utilization of stakeholder research and mapping, understanding of stakeholders and audience journeys as well as knowledge in audience targeting for a range of marketing channels including digital and social Proven experience in creating compelling and effective content for various platforms and channels Experience building and managing marketing strategy & execution teams Expertise in audience research and audience journeys and understanding of stakeholder mapping and analysis. Deep understanding of corporate marketing principles, strategies, and best practices, and possesses a network of external peers across industries that continues to fuel creative ideas. Strong creative capability, strategic thinking, and analytical skills. Proficiency in data analytics tools and platforms to measure, analyze, and optimize campaign effectiveness. Global marketing experience with the ability to manage and execute campaigns across diverse regions, understanding cultural nuances and regulatory environments. Proficiency in emerging technologies with an ability to integrate these technologies into marketing strategies. Ability to lead and influence collaborators and agencies without direct line management authority. Strong storyteller with excellent written and verbal communication skills, with the ability to create compelling and persuasive messaging across marketing collateral. Strong communication and interpersonal skills, with the ability to influence and collaborate effectively with stakeholders at all levels. Can demonstrate leading-edge knowledge of industry trends, technologies, and best practices in creative design. Ability to work effectively in a matrix organization. Familiar with paid media practice and content creation processes, and able to develop project plans that include these components. Aware of AI tools and their applications in marketing, supporting the integration and basic usage to optimize content and processes. EEO Statement: The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential. Accessibility and reasonable accommodations The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an e-mail to call +1 ( and let us know the nature of your request and your contact information. Please include the job requisition number in your message. Salary Range $174,400.00 - $261,600.00 Skills Desired Affiliate Marketing, Communication Medium, Corporate Communication, Creativity, Curiosity, Employee Engagement, Internal Communications (Ic), Interviewing Skills, Marketing, Media Relations, Public Affairs, Social Media, Strategic Communications, W3 Similar Jobs (4) Director, CA Communications & Engagement locations East Hanover time type Full time posted on Posted 30+ Days Ago Director, US Patient Advocacy locations East Hanover time type Full time posted on Posted 30+ Days Ago Director, Other Radiosensitive Tumors & Rare Disease Communications locations East Hanover time type Full time posted on Posted 30+ Days Ago Our purpose here at Sandoz is pioneering access for patients. Our broad global portfolio comprises about 1,500 quality biosimilar and generic medicines. We provide more than 800 million patient treatments per year, generating more than USD 18 billion in direct savings in the US and Europe alone, improving healthcare by freeing up resources and resulting in a total social impact estimated at around USD 400 billion per year worldwide. At Sandoz, we're the leading global provider of ‘off-patent’ medicines. That means when product patents expire, we swiftly develop matching high-quality medicines, which are more affordable and accessible. By making our off-patent medicines affordable and not just for the few, we’re freeing up resources, so healthcare systems can do more, with less. #J-18808-Ljbffr

About CyberEdge Group Founded in 2012, CyberEdge Group is an award-winning marketing and research consulting firm serving cybersecurity vendors and service providers. Our 250+ clients are the "who's who" of their respective industries, including Palo Alto Networks, SonicWall, Tenable, CyberArk, Recorded Future, and more. CyberEdge contracts with 40+ consultants and partners around the country to provide a variety of client services in five key areas: Demand generation Content creation Custom research Publishing Staff augmentation Description CyberEdge is currently recruiting a part-time independent contractor to serve as a second Webinar Host & Marketing Campaigns Manager. The first few weeks will provide approximately five billable hours per week. Then, as time passes, billable hours will expand to 10, 15, and then 20 hours/week. It's possible that, within a year, this role will expand to full-time status. Our Webinar Host & Marketing Campaigns Manager will have two sets of customer-facing job responsibilities: Webinar Host & Coordinator CyberEdge hosts single-vendor and multi-vendor webinars on behalf of our cybersecurity vendor clients on a variety of topics. We are responsible for achieving webinar registration and attendance goals that align with our customers' buyer personas and ideal customer profiles (ICPs) and to provide a positive webinar presentation experience for our sponsoring clients. Associated job responsibilities include: Adhere to webinar planning timelines/milestones and utilize existing templates to ensure all clients receive the same high-standard campaign support. Interface with our (anonymous) webinar registration partners to achieve target live webinar registration counts. When necessary, work with our partners to promote webinar recordings when live webinar registration counts fall short of goals. Draft promotional landing pages in the webinar platform to track all sources of attendee registration. Coordinate email reminders for webinar registrants to maximize live attendance. Confirm webinar speakers. Send meeting requests for technical dry runs and train speakers on how to use the webinar platform during the technical dry runs. Request presentations from all webinar speakers at least 24 hours in advance. Obtain handouts (e.g., white papers, datasheets, research reports) from sponsoring clients and upload them to the webinar platform at least 24 hours in advance. Obtain pop-up survey content from sponsoring clients (when applicable) and configure pop-up surveys into the webinar platform at least 24 hours in advance. Serve as the host (i.e., emcee) for all live and simulive single-vendor and multi-vendor webinars. Introduce all presenters, facilitate Q&A, and randomly select prize winners amongst live attendees of each speaking session. Distribute prizes (typically Amazon electronic gift certificates) to prize winners via email. Receive and QA lead spreadsheets (containing webinar registrant contact details) from our webinar registration partners and disseminate them to sponsoring clients. Create a post-webinar summary report for each webinar and share it with sponsoring clients. Gauge satisfaction of all clients and webinar presenters. Address customer satisfaction concerns, as necessary. Content Syndication Campaigns Manager CyberEdge generates opt-in leads on behalf of our clients through a series of content syndication campaigns. We work with (anonymous) content syndication partners to generate leads that align with our customers' buyer personas and ideal customer profiles (ICPs) by promoting long-form content (e.g., white papers, eBooks research reports) through targeted email campaigns. Associated job responsibilities include: Adhere to content syndication planning timelines/milestones and utilize existing templates to ensure all clients receive the same high-standard campaign support. Participate in a kick-off call with the client for each campaign. Participate in a kick-off call with the content syndication partner chosen for each campaign. Obtain all materials related to the client's campaign, including the content asset, promotional copy, the client's logo, and URL to the client's opt-in and/or privacy policy. Obtain laid-out emails (in PDF format) and landing pages (in URL format) from our partners and share them with our clients. Seek client approval prior to greenlighting the start of any content syndication campaign. Obtain and QA lead spreadsheets from our partners and share them with our customers on a weekly basis until the campaign is complete. The customer may elect to receive leads via API integration directly into their CRM (e.g., Salesforce.com) or marketing automation platform (e.g., Hubspot), which we can accommodate at no additional charge. Gauge satisfaction of all clients following completion of each campaign. Education, Skills, & Experience Minimum of two years of high-tech marketing campaign management experience working for or on behalf of a technology vendor. Minimum of two years of webinar hosting experience working for or on behalf of a technology vendor. Experience working with content syndication vendors is a plus. S. or B.A. undergraduate degree Strong verbal and written communications skills Warm and friendly personality as a webinar host Excellent organization skills and attention to detail Knowledge of MS Word, MS Excel, MS PowerPoint, and Google Product Suite Available home office space Compensation & Benefits Part-time contractor (5-20 hours/week): $40-$50/hour No healthcare benefits No paid time off CyberEdge Group is an equal opportunity employer. #J-18808-Ljbffr

Sr. Manager, Integrated Marketing Campaigns Join to apply for the Sr. Manager, Integrated Marketing Campaigns role at New Relic Sr. Manager, Integrated Marketing Campaigns Join to apply for the Sr. Manager, Integrated Marketing Campaigns role at New Relic Your opportunity This is a fantastic opportunity to optimize New Relic’s growth engine by working across marketing channels with a focus on demand/ nurture strategies in web, email, and paid activation. You are a self-driven demand generalist who can act both strategically and tactically, with a strong track record of driving measurable impact via performance marketing channels. You have strong analytical skills, experienced in diving deep into data to find meaningful trends and insights that drive optimization decisions. You have direct experience in campaign management and optimization, and are skilled in coordinating between internal teams and external agencies to drive performance outcomes. You’re both technical and creative, and will be a strong partner to the internal growth team, regional marketing teams, marketing operations, creative, and data teams to consistently evolve and improve our demand gen marketing strategy. Your opportunity This is a fantastic opportunity to optimize New Relic’s growth engine by working across marketing channels with a focus on demand/ nurture strategies in web, email, and paid activation. You are a self-driven demand generalist who can act both strategically and tactically, with a strong track record of driving measurable impact via performance marketing channels. You have strong analytical skills, experienced in diving deep into data to find meaningful trends and insights that drive optimization decisions. You have direct experience in campaign management and optimization, and are skilled in coordinating between internal teams and external agencies to drive performance outcomes. You’re both technical and creative, and will be a strong partner to the internal growth team, regional marketing teams, marketing operations, creative, and data teams to consistently evolve and improve our demand gen marketing strategy. What You'll Do Develop and execute integrated, multi-channel demand generation campaigns that drive pipeline and revenue growth (email, web personalization, paid and organic social, content syndication, 3rd party webinars, etc.). Collaborative content mapping, ensuring updated and new content is featured in appropriate persona journeys. Partner closely with Sales Development (SDR) and account executives in Sales to align on campaign goals, target audiences, and messaging that convert leads into pipeline. Establish a repeatable campaign process, starting with broad 1:many programs and supporting 1:few and 1:1 initiatives over time. Collaborate with the Marketing Operations/automation to manage lead nurture programs and improve funnel conversion. Define and track key campaign metrics, providing clear insights and recommendations. Report on results regularly in Marketing team meetings and prepare materials for presenting to the CxO team in company Quarterly Business Reviews (QBRs) Work cross-functionally with Product Marketing, Sales, and RevOps to enhance lead scoring, segmentation, and personalization. Create content for campaigns (emails, ads, landing pages) in collaboration with Product Marketing and Content teams. Stay current on industry trends, modern AI and personalization tools, demand generation tactics, and best practices to continuously improve campaign effectiveness and efficiency. Collaborate with field/regional teams to drive ideation around performance improvement through creative iteration cycles, campaign and promotional brainstorming, and more. Drive channel experimentation from creative, to landing page testing, to event testing across markets, identify opportunities to create growth across our tier 1 markets. This role requires 6-9+ years of experience in B2B demand generation, with a strong track record of collaborating closely with sales to execute multi-channel marketing campaigns that drive pipeline and revenue growth. A data-driven and analytical mindset. You base your decisions and strategies on data and metrics, and you have experience with analytics tools (Power BI, Tableau, etc.). Humility, creativity, and thoughtfulness—crafting and testing strategies that are most effective for New Relic’s specific goals. Experience managing paid media campaigns and digital marketing channels for demand generation. Hands-on experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce) a must; familiarity with Account-based Marketing tools like 6sense a plus. Experience developing and executing multi-channel go-to-market strategies. In-depth knowledge of current growth marketing trends and best practices. Great cross-functional/program management skills with both technical and creative stakeholders to not only be accountable to results, but drive collaboration with global teams. Native-level English fluency required. Bonus points if you have Understanding of Engineer and DevOp personas as well as Enterprise and Commercial buyer personas. Upper intermediate foreign language (level B2+) in Japanese, French, Spanish, or other romance languages a plus. Please note that visa sponsorship is not available for this position. The pay range below represents a reasonable estimate of the salary for the listed position. This role is eligible for a corporate bonus plan. Pay within this range varies by work location and may also depend on job-related factors such as an applicant’s skills, qualifications, and experience. New Relic provides a variety of benefits for this role, including healthcare, dental, vision, parental leave and planning, and mental health benefits, a 401(k) plan and match, flex time-off, 11 paid holidays, volunteer time-off, and other competitive benefits designed to improve the lives of our employees. Estimated Base Pay Range $114,000—$43,000 USD Fostering a diverse, welcoming and inclusive environment is important to us. We work hard to make everyone feel comfortable bringing their best, most authentic selves to work every day. We celebrate our talented Relics’ different backgrounds and abilities, and recognize the different paths they took to reach us – including nontraditional ones. Their experiences and perspectives inspire us to make our products and company the best they can be. We’re looking for people who feel connected to our mission and values, not just candidates who check off all the boxes. If you require a reasonable accommodation to complete any part of the application or recruiting process, please reach out to We believe in empowering all Relics to achieve professional and business success through a flexible workforce model. This model allows us to work in a variety of workplaces that best support our success, including fully office-based, fully remote, or hybrid. Our hiring process In compliance with applicable law, all persons hired will be required to verify identity and eligibility to work and to complete employment eligibility verification. Note: Our stewardship of the data of thousands of customers’ means that a criminal background check is required to join New Relic. We will consider qualified applicants with arrest and conviction records based on individual circumstances and in accordance with applicable law including, but not limited to, the San Francisco Fair Chance Ordinance. Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. New Relic does not accept unsolicited headhunter and agency resumes, and will not pay fees to any third-party agency or company that does not have a signed agreement with New Relic. Candidates are evaluated based on qualifications, regardless of race, religion, ethnicity, national origin, sex, sexual orientation, gender expression or identity, age, disability, neurodiversity, veteran or marital status, political viewpoint, or other legally protected characteristics. Review our Applicant Privacy Notice at Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Software Development Referrals increase your chances of interviewing at New Relic by 2x Get notified about new Integrated Marketing Manager jobs in San Francisco, CA . Senior Director - Integrated Field Marketing, AMER (New Business & Expansion) San Mateo, CA $244,000 00- 330,750.00 1 day ago Senior Director - Digital Acquisition and Revenue Marketing (Growth) San Mateo, CA 228,200.00- 327,980.00 2 days ago San Francisco, CA 180,000.00- 200,000.00 1 month ago San Francisco, CA 220,000.00- 249,000.00 6 days ago Director, Ads Product Marketing - Measurement & App San Francisco, CA 195,000.00- 205,000.00 2 days ago United States 210,000.00- 285,000.00 6 days ago Senior Technical Product Marketing Manager San Francisco, CA 150,000.00- 175,000.00 6 months ago San Francisco, CA 100,000.00- 130,000.00 4 days ago San Francisco, CA 6,500.00- 8,000.00 1 day ago Senior Manager - Marketing Operations (Remote - United States) San Francisco, CA 115,000.00- 150,000.00 2 weeks ago San Francisco, CA 130,000.00- 150,000.00 3 days ago San Francisco, CA 160,000.00- 175,000.00 2 days ago San Francisco, CA 170,000.00- 185,000.00 23 hours ago Redwood City, CA 120,000.00- 238,050.00 1 week ago Senior Marketing Manager - Demand Gen & Conversion Rate Optimization San Francisco, CA 1,950.00- 3,000.00 2 weeks ago San Francisco, CA 100,000.00- 160,000.00 2 weeks ago Senior Growth Marketing Manager - Paid Social and ABM San Francisco, CA 130,000.00- 195,000.00 3 weeks ago Senior Program Manager, Marketing Operations Senior Product Marketing Manager, Migrations San Francisco, CA 137,700.00- 199,750.00 2 weeks ago San Francisco, CA 132,000.00- 189,600.00 2 weeks ago Senior Product Marketing Manager, Enterprise San Francisco, CA 135,600.00- 200,900.00 1 day ago Senior Product Marketing Manager, Platform and Migrations San Francisco, CA 135,600.00- 200,900.00 2 weeks ago Senior Product Manager, Disease Education Patient Marketing San Francisco, CA 170,000.00- 200,000.00 2 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

Your opportunity This is a fantastic opportunity to optimize New Relic's growth engine by working across marketing channels with a focus on demand/ nurture strategies in web, email, and paid activation. You are a self-driven demand generalist who can act both strategically and tactically, with a strong track record of driving measurable impact via performance marketing channels. You have strong analytical skills, experienced in diving deep into data to find meaningful trends and insights that drive optimization decisions. You have direct experience in campaign management and optimization, and are skilled in coordinating between internal teams and external agencies to drive performance outcomes. You're both technical and creative, and will be a strong partner to the internal growth team, regional marketing teams, marketing operations, creative, and data teams to consistently evolve and improve our demand gen marketing strategy. What you'll do Develop and execute integrated, multi-channel demand generation campaigns that drive pipeline and revenue growth (email, web personalization, paid and organic social, content syndication, 3rd party webinars, etc.). Collaborative content mapping, ensuring updated and new content is featured in appropriate persona journeys. Partner closely with Sales Development (SDR) and account executives in Sales to align on campaign goals, target audiences, and messaging that convert leads into pipeline. Establish a repeatable campaign process, starting with broad 1:many programs and supporting 1:few and 1:1 initiatives over time. Collaborate with the Marketing Operations/automation to manage lead nurture programs and improve funnel conversion. Define and track key campaign metrics, providing clear insights and recommendations. Report on results regularly in Marketing team meetings and prepare materials for presenting to the CxO team in company Quarterly Business Reviews (QBRs) Work cross-functionally with Product Marketing, Sales, and RevOps to enhance lead scoring, segmentation, and personalization. Create content for campaigns (emails, ads, landing pages) in collaboration with Product Marketing and Content teams. Stay current on industry trends, modern AI and personalization tools, demand generation tactics, and best practices to continuously improve campaign effectiveness and efficiency. Collaborate with field/regional teams to drive ideation around performance improvement through creative iteration cycles, campaign and promotional brainstorming, and more. Drive channel experimentation from creative, to landing page testing, to event testing across markets, identify opportunities to create growth across our tier 1 markets. This role requires 6-9+ years of experience in B2B demand generation, with a strong track record of collaborating closely with sales to execute multi-channel marketing campaigns that drive pipeline and revenue growth. A data-driven and analytical mindset. You base your decisions and strategies on data and metrics, and you have experience with analytics tools (Power BI, Tableau, etc.). Humility, creativity, and thoughtfulness-crafting and testing strategies that are most effective for New Relic's specific goals. Experience managing paid media campaigns and digital marketing channels for demand generation. Hands-on experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce) a must; familiarity with Account-based Marketing tools like 6sense a plus. Experience developing and executing multi-channel go-to-market strategies. In-depth knowledge of current growth marketing trends and best practices. Great cross-functional/program management skills with both technical and creative stakeholders to not only be accountable to results, but drive collaboration with global teams. Native-level English fluency required. Bonus points if you have Understanding of Engineer and DevOp personas as well as Enterprise and Commercial buyer personas. Upper intermediate foreign language (level B2+) in Japanese, French, Spanish, or other romance languages a plus. Please note that visa sponsorship is not available for this position. #LI-MA1#LI-Remote The pay range below represents a reasonable estimate of the salary for the listed position. This role is eligible for a corporate bonus plan. Pay within this range varies by work location and may also depend on job-related factors such as an applicant's skills, qualifications, and experience. New Relic provides a variety of benefits for this role, including healthcare, dental, vision, parental leave and planning, and mental health benefits, a 401(k) plan and match, flex time-off, 11 paid holidays, volunteer time-off, and other competitive benefits designed to improve the lives of our employees. Estimated Base Pay Range $114,000 — $143,000 USD Fostering a diverse, welcoming and inclusive environment is important to us. We work hard to make everyone feel comfortable bringing their best, most authentic selves to work every day. We celebrate our talented Relics' different backgrounds and abilities, and recognize the different paths they took to reach us - including nontraditional ones. Their experiences and perspectives inspire us to make our products and company the best they can be. We're looking for people who feel connected to our mission and values, not just candidates who check off all the boxes. If you require a reasonable accommodation to complete any part of the application or recruiting process, please reach out to We believe in empowering all Relics to achieve professional and business success through a flexible workforce model. This model allows us to work in a variety of workplaces that best support our success, including fully office-based, fully remote, or hybrid. Our hiring process In compliance with applicable law, all persons hired will be required to verify identity and eligibility to work and to complete employment eligibility verification. Note: Our stewardship of the data of thousands of customers' means that a criminal background check is required to join New Relic. We will consider qualified applicants with arrest and conviction records based on individual circumstances and in accordance with applicable law including, but not limited to, theSan Francisco Fair Chance Ordinance. Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. New Relic does not accept unsolicited headhunter and agency resumes, and will not pay fees to any third-party agency or company that does not have a signed agreement with New Relic. Candidates are evaluated based on qualifications, regardless of race, religion, ethnicity, national origin, sex, sexual orientation, gender expression or identity, age, disability, neurodiversity, veteran or marital status, political viewpoint, or other legally protected characteristics. Review our Applicant Privacy Notice at #J-18808-Ljbffr

Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education.

Eligible for an Annual Discretionary Cash Bonus Target: 10%

Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 10%

Axos Bank

Target Range:

$125,000.00/Yr. - $150,000.00/Yr.

These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets.

About This Job

Axos Bank is looking for a Vice President of Marketing Strategy, Campaigns to drive marketing programs for the Consumer Bank. The ideal candidate has deep experience leading omni-channel marketing campaigns across multiple retail banking lines of business. This includes a high degree of comfort leveraging complex data sets to generate campaign concepts, projections, and results reporting.

Reporting to the FVP, Consumer Marketing Strategy, this senior-level position will collaborate heavily across marketing, business, product management, martech/centers of excellence, and data analytics. Depending on experience and the needs of the department, direct management of team members may be included in the role.

Responsibilities:

• Working with marketing and business unit leadership, contribute heavily to the annual consumer marketing strategic plan and program calendar, prioritizing initiatives that will have the largest impact on primary KPIs.
• Develop strategic program, product, and business briefs that set the stage for campaign execution by a team of supporting project specialists, writers, designers, analysts, and channel partners.
• Move campaigns from initial roll-out through the test-and-learn phase and, if successful, into ongoing time-based and triggered automated communications (journeys).
• Conduct ongoing internal and external research on product benefits, macro-economic and industry forces, and the competitive landscape to generate marketing programs that address customer needs and pain points.
• Generate ideas and business cases for new bonus/incentive/product frameworks with a focus on lifetime value over short-term production gains.
• Ensure supporting marketing tactics, channels, budget, and creative align with stated objectives and target audiences.
• Become a subject matter expert on all first- and third-party data sources available for research, segmentation, reporting, and analysis. Suggest new sources when applicable.
• Select, monitor, and adjust key target audiences to maximize response and overall share of wallet. This includes working with supporting teams to develop and leverage net-of-control methodologies, machine learning, and propensity modeling.
• Regularly report business strategy updates and campaign/test results to the broader marketing and business teams. Keep detailed records of activities, impact, and next steps to inform future initiatives.
• As needed, draft audience-specific “pitch” content to inform creative execution for clarity of message and speed to market. Seek opportunities for personalization in content.
• Identify and communicate opportunities for product and positioning adjustments to the broader marketing team, business, and product management.
• Understand, adhere to, and act as subject matter expert for regulatory and compliance guidelines, including Fair Lending/Reg Z, UDAAP, Reg DD, and others.
• Lead special projects and other marketing initiatives as assigned.

Requirements:

• 10+ years of experience in a strategic marketing role with a proven track record of developing, executing, testing, and reporting on multi-channel marketing campaigns.
• Retail financial services experience, either for personal banking or small/medium enterprise (business) banking.
• High degree of comfort and experience in requesting and analyzing complex data sets for the purpose of audience segmentation, campaign results reporting, and customer lifecycle/vintage KPIs.
• Demonstrated self-starter with ability to concurrently manage multiple campaigns across several lines of business.
• Highly organized, analytical, and detail-oriented with the ability to prioritize work demands that have frequently changing priorities and deadlines.
• Exceptional written and oral communications abilities, including high comfort level in presenting to executive audiences.
• Experience with CRM and Marketing Automation tools and frameworks (Salesforce, Marketing Cloud, and Interaction Studio specifically are a plus).
• Knowledge of digital reporting tools (Google Analytics, UTM tracking, Tableau/dashboards).
• Efficient in Microsoft Office (Excel, Word, Outlook, Power Point, Visio).

Axos Employee Benefits May Include:

• Medical, Dental, Vision, and Life Insurance
• Paid Sick Leave, 3 weeks’ Vacation, and Holidays (about 11 a year)
• HSA or FSA account and other voluntary benefits
• 401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan
• Employee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed Trading

About Axos

Born digital-first, Axos delivers financial tools and services that allow individuals, small businesses, and companies to access and manage their money how, when, and where they want. We’re a diverse team of dynamic, insightful, and independent innovators who are excited to provide technology-driven solutions that offer unbeatable value to our customers.

Axos Financial is our holding company and is publicly traded on the New York Stock Exchange under the symbol AX (NYSE: AX).

Learn more about working at Axos

Pre-Employment Background Check and Drug Test:

All offers are contingent upon the candidate successfully passing a credit check, criminal background check, and pre-employment drug screening, which includes screening for marijuana. Axos Bank is a federally regulated banking institution. At the federal level, marijuana is an illegal schedule 1 drug; therefore, we will not employ any person who tests positive for marijuana, regardless of state legalization.

Equal Employment Opportunity:

Axos is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state, and local laws.

Job Functions and Work Environment:

While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.

The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

We’re a team of relentless innovators that are challenging the status quo through smart, pro-consumer financial products and services. We got our start in 2000, as an online bank – when the idea of banking online was almost unthinkable. Since then, we’ve evolved to add commercial banking, commercial lending, investment, clearing, and fiduciary services to our toolbox. As modern life continues to present new challenges for clients, we step up and find creative ways to solve them.

Join to apply for the VP Marketing, Campaigns role at Axos Bank

Join to apply for the VP Marketing, Campaigns role at Axos Bank

Get AI-powered advice on this job and more exclusive features.

This range is provided by Axos Bank. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$125,000.00/yr - $50,000.00/yr

Annual Bonus and RSUs

Target Range:

125,000.00/Yr. - 150,000.00/Yr.

Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education.

Eligible for an Annual Discretionary Cash Bonus Target: 10%

Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 10%

These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets.

About This Job

*Please note this is a fully onsite position in our La Jolla, CA corporate HQ*

Axos Bank is looking for a Vice President of Marketing Strategy, Campaigns to drive marketing programs for the Consumer Bank. The ideal candidate has deep experience leading omni-channel marketing campaigns across multiple retail banking lines of business. This includes a high degree of comfort leveraging complex data sets to generate campaign concepts, projections, and results reporting.

Reporting to the FVP, Consumer Marketing Strategy, this senior-level position will collaborate heavily across marketing, business, product management, martech/centers of excellence, and data analytics. Depending on experience and the needs of the department, direct management of team members may be included in the role.

Responsibilities:

• Working with marketing and business unit leadership, contribute heavily to the annual consumer marketing strategic plan and program calendar, prioritizing initiatives that will have the largest impact on primary KPIs.
• Develop strategic program, product, and business briefs that set the stage for campaign execution by a team of supporting project specialists, writers, designers, analysts, and channel partners.
• Move campaigns from initial roll-out through the test-and-learn phase and, if successful, into ongoing time-based and triggered automated communications (journeys).
• Conduct ongoing internal and external research on product benefits, macro-economic and industry forces, and the competitive landscape to generate marketing programs that address customer needs and pain points.
• Generate ideas and business cases for new bonus/incentive/product frameworks with a focus on lifetime value over short-term production gains.
• Ensure supporting marketing tactics, channels, budget, and creative align with stated objectives and target audiences.
• Become a subject matter expert on all first- and third-party data sources available for research, segmentation, reporting, and analysis. Suggest new sources when applicable.
• Select, monitor, and adjust key target audiences to maximize response and overall share of wallet. This includes working with supporting teams to develop and leverage net-of-control methodologies, machine learning, and propensity modeling.
• Regularly report business strategy updates and campaign/test results to the broader marketing and business teams. Keep detailed records of activities, impact, and next steps to inform future initiatives.
• As needed, draft audience-specific “pitch” content to inform creative execution for clarity of message and speed to market. Seek opportunities for personalization in content.
• Identify and communicate opportunities for product and positioning adjustments to the broader marketing team, business, and product management.
• Understand, adhere to, and act as subject matter expert for regulatory and compliance guidelines, including Fair Lending/Reg Z, UDAAP, Reg DD, and others.
• Lead special projects and other marketing initiatives as assigned.

Requirements:

• 10+ years of experience in a strategic marketing role with a proven track record of developing, executing, testing, and reporting on multi-channel marketing campaigns.
• Retail financial services experience, either for personal banking or small/medium enterprise (business) banking.
• High degree of comfort and experience in requesting and analyzing complex data sets for the purpose of audience segmentation, campaign results reporting, and customer lifecycle/vintage KPIs.
• Demonstrated self-starter with ability to concurrently manage multiple campaigns across several lines of business.
• Highly organized, analytical, and detail-oriented with the ability to prioritize work demands that have frequently changing priorities and deadlines.
• Exceptional written and oral communications abilities, including high comfort level in presenting to executive audiences.
• Experience with CRM and Marketing Automation tools and frameworks (Salesforce, Marketing Cloud, and Interaction Studio specifically are a plus).
• Knowledge of digital reporting tools (Google Analytics, UTM tracking, Tableau/dashboards).
• Efficient in Microsoft Office (Excel, Word, Outlook, Power Point, Visio).

Axos Employee Benefits May Include:

• Medical, Dental, Vision, and Life Insurance
• Paid Sick Leave, 3 weeks’ Vacation, and Holidays (about 11 a year)
• HSA or FSA account and other voluntary benefits
• 401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan
• Employee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed Trading

About Axos

Born digital-first, Axos delivers financial tools and services that allow individuals, small businesses, and companies to access and manage their money how, when, and where they want. We’re a diverse team of dynamic, insightful, and independent innovators who are excited to provide technology-driven solutions that offer unbeatable value to our customers.

Axos Financial is our holding company and is publicly traded on the New York Stock Exchange under the symbol AX (NYSE: AX).

Learn more about working at Axos

Pre-Employment Background Check and Drug Test:

All offers are contingent upon the candidate successfully passing a credit check, criminal background check, and pre-employment drug screening, which includes screening for marijuana. Axos Bank is a federally regulated banking institution. At the federal level, marijuana is an illegal schedule 1 drug; therefore, we will not employ any person who tests positive for marijuana, regardless of state legalization.

Axos is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state, and local laws.

Job Functions and Work Environment:

While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.

The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

• Seniority level Director

• Employment type Full-time

• Job function Marketing and Advertising
• Industries Banking and Financial Services

Referrals increase your chances of interviewing at Axos Bank by 2x

Medical insurance

Vision insurance

401(k)

Disability insurance

Paid maternity leave

Paid paternity leave

Get notified about new Vice President Marketing jobs in San Diego, CA .

Chula Vista, CA
$75,000. 0
-
85,000.00
5 days ago

San Diego Metropolitan Area 184,000 - 276,000 3 days ago

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Join to apply for the VP, Marketing Campaigns role at Axos Bank

Join to apply for the VP, Marketing Campaigns role at Axos Bank

Axos Bank

Target Range:

$130,000.00/Yr. - $50,000.00/Yr.

Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education.

Eligible for an Annual Discretionary Cash Bonus Target: 10%

Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 10%

These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets.

About This Job

Axos Bank is seeking a dynamic Vice President of Marketing Strategy, Campaigns to lead the development and execution of high-impact marketing programs across the Consumer Bank. This individual will bring deep expertise in driving omni-channel campaigns with a strong focus on digital acquisition, performance marketing, and lifecycle management across multiple retail banking lines of business.

The ideal candidate is not only data-driven and strategic, but also a proven people leader, with a successful track record of managing and mentoring high-performing marketing teams. They will be adept at leveraging complex data sets to inform campaign strategy, develop accurate forecasts, and translate results into actionable insights.

Reporting to the FVP, Consumer Marketing Strategy, this senior-level role will collaborate cross-functionally with marketing, business, product management, martech/centers of excellence, and data analytics teams. Depending on experience and departmental needs, this position will have direct responsibility for leading a team, shaping culture, and growing internal capabilities in digital campaign strategy, execution, and optimization.

Responsibilities:

• Working with marketing and business unit leadership, contribute heavily to the annual consumer marketing strategic plan and program calendar, prioritizing initiatives that will have the largest impact on primary KPIs
• Develop strategic program, product, and business briefs that set the stage for campaign execution by a team of supporting project specialists, writers, designers, analysts, and channel partners
• Move campaigns from initial roll-out through the test-and-learn phase and, if successful, into ongoing time-based and triggered automated communications (journeys)
• Conduct ongoing internal and external research on product benefits, macro-economic and industry forces, and the competitive landscape to generate marketing programs that address customer needs and pain points
• Generate ideas and business cases for new bonus/incentive/product frameworks with a focus on lifetime value over short-term production gains
• Ensure supporting marketing tactics, channels, budget, and creative align with stated objectives and target audiences
• Become a subject matter expert on all first- and third-party data sources available for research, segmentation, reporting, and analysis. Suggest new sources when applicable
• Select, monitor, and adjust key target audiences to maximize response and overall share of wallet. This includes working with supporting teams to develop and leverage net-of-control methodologies, machine learning, and propensity modeling
• Regularly report business strategy updates and campaign/test results to the broader marketing and business teams. Keep detailed records of activities, impact, and next steps to inform future initiatives
• As needed, draft audience-specific “pitch” content to inform creative execution for clarity of message and speed to market. Seek opportunities for personalization in content
• Identify and communicate opportunities for product and positioning adjustments to the broader marketing team, business, and product management
• Understand, adhere to, and act as subject matter expert for regulatory and compliance guidelines, including Fair Lending/Reg Z, UDAAP, Reg DD, and others
• Lead special projects and other marketing initiatives as assigned
  
  

• 10+ years of experience in a strategic marketing role with a proven track record of developing, executing, testing, and reporting on multi-channel marketing campaigns
• 3+ years of management experience managing direct reports
• Retail financial services experience, either for personal banking or small/medium enterprise (business) banking
• High degree of comfort and experience in requesting and analyzing complex data sets for the purpose of audience segmentation, campaign results reporting, and customer lifecycle/vintage KPIs
• Demonstrated self-starter with ability to concurrently manage multiple campaigns across several lines of business
• Highly organized, analytical, and detail-oriented with the ability to prioritize work demands that have frequently changing priorities and deadlines
• Exceptional written and oral communications abilities, including high comfort level in presenting to executive audiences
• Experience with CRM and Marketing Automation tools and frameworks (Salesforce, Marketing Cloud, and Interaction Studio specifically are a plus)
• Knowledge of digital reporting tools (Google Analytics, UTM tracking, Tableau/dashboards)
• Efficient in Microsoft Office (Excel, Word, Outlook, Power Point, Visio)
  
  

• Medical, Dental, Vision, and Life Insurance
• Paid Sick Leave, 3 weeks’ Vacation, and Holidays (about 11 a year)
• HSA or FSA account and other voluntary benefits
• 401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan
• Employee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed Trading
  
  

• Seniority level Executive

• Employment type Full-time

• Job function Marketing and Sales
• Industries Banking, Financial Services, and Investment Banking

Referrals increase your chances of interviewing at Axos Bank by 2x

Get notified about new Vice President Marketing jobs in San Diego, CA .

San Diego, CA
$180,000 00
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220,000.00
2 hours ago

Chula Vista, CA
75,000.00
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85,000.00
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