4 Seo jobs in Newburyport

• Design and execute integrated digital marketing campaigns to assist commercial business in the digital space.
• Assist in the development of digital content for web, LinkedIn, email, and other digital channels to drive engagement.
• Follow promotional review and approval processes, as well as distribution guidelines, to ensure efficiency and compliance across digital marketing activities.
• Manage digital calendar and oversee execution of digital campaigns to ensure timely distribution aligned with key commercial milestones.
• Collect performance analytics using analytics tools to measure effectiveness and reports insights to key stakeholders to support data-driven future optimization strategies.
• Implement ongoing web optimization techniques to improve web performance.

Job Requirements

• Bachelor's degree required.
• 3+ years of digital marketing experience with a focus on digital campaign management, analytics, and optimization.
• Knowledge of web analytics, such as SEO/SEM, AEO, and GEO.
• Experience with digital platforms, such as Adobe Experience Manager, Adobe Analytics, Salesforce Applications, and Veeva.
• Proficient with Microsoft Office Suite of software.
• Ability to travel up to 15 percent for customer engagements, team engagements, and conferences, as well as willingness and ability to travel to Lake Zurich, IL to engage with cross-functional teams

We offer an excellent salary and benefits package including medical, dental and vision coverage, as well as life insurance, disability,401K with company contribution, andwellness program.

Fresenius Kabi is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship, immigration status, disabilities, or protected veteran status.

We believe that great healthcare is an essential safeguard of human dignity.

At Laborie, we know the work we do matters - it's what fuels our motivation and contributes to our success. If you're ready to make a positive impact in the lives of patients across the globe, we'd like to meet you.

We support and empower our employees to grow their careers in an environment that encourages a sense of belonging and a connection to doing good. We're not afraid to roll up our sleeves to make our goals a reality and work together to solve for our customers. We reward and recognize our employees based on our values of Aspire to Greatness, Respect All, Own It, Working Together, Persist with Passion.

Who We're Looking For:

The Digital Marketing Specialist will play a key role in driving awareness, engagement, and lead generation for Laborie's products, services, and events. This role is responsible for executing and optimizing digital marketing initiatives across email and web.

We're looking for someone who is a strategic thinker and hands-on executor who thrives in a collaborative environment and is passionate about delivering measurable results. Your ability to build relationships, work cross-functionally, and demonstrate resilience and positivity when faced with shifting priorities will be essential in this role.

About the Role:

The Digital Marketing Specialist will create compelling content and track and analyze digital marketing campaigns to raise brand awareness and generate leads. Responsibilities will include:

Digital Marketing Responsibilities

• Develop and execute email campaigns that support lead generation, product launches, and event promotion, such as educational webinars and live courses.
• Collaborate with cross-functional teams to plan, implement, and optimize multi-channel digital campaigns to increase brand visibility and website traffic. Ensure campaigns are aligned with business objectives and brand standards.
• Manage Laborie's websites, including front end maintenance and development with timely updates, SEO optimization, and user experience enhancements.
• Use marketing automation tools (e.g., HubSpot) by creating workflows, landing pages, dashboards and managing administrative functions to enable team success.

• Write, edit, and proofread compelling copy for promotional materials in digital campaigns.
• Manage marketing processes and procedures for consistency and standardization, including GDPR regulations for data privacy and regulatory, clinical, and legal compliance.
• Manage administrative functions and provide training on key digital marketing platforms to educate and empower team members.
• Maintain consistency in tone, messaging, and branding across digital channels.
• Stay updated on digital trends and emerging technologies.

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.
• 5-7 years of experience in digital marketing, with a strong focus on email marketing and website management.
• Proficiency with tools such as Microsoft Suite, Canva, Asana, WordPress, and HubSpot Marketing Hub.
• Strong organizational skills with the ability to manage multiple projects, meet deadlines, and stay within budget.
• Excellent communication and relationship-building skills; able to collaborate effectively across teams and functions.
• Self-starter with a keen eye for detail and a passion for continuous improvement.

• Experience in regulated life sciences or medical device technology industry is a plus
• Experience with HubSpot Sales Hub is desirable
• Working at a multi-national, matrixed organization is beneficial

• Paid time off and paid volunteer time
• Medical, Dental, Vision and Flexible Spending Account
• Health Savings Account with Company Funded Contributions
• 401k Retirement Plan with Company Match
• Parental Leave and Adoption Services
• Health and Wellness Programs and Events

Your Title: Digital Marketing Specialist

Job Location: Westminster, CO

Our Department: AECO Marketing, Global Demand Center

Are you a tech-savvy marketer passionate about driving results through paid media? As part of Trimble's Global Demand Center, the Global Digital Marketing Specialist will play a pivotal role in planning, executing, analyzing, and optimizing digital advertising campaigns across various platforms to achieve business goals. This role is ideal for a hands-on digital marketing expert who excels in paid media and thrives in a dynamic, results-driven environment. You will be instrumental in driving awareness, revenue growth, and a localized user experience for Trimble AECO (Architecture, Engineering, Construction, and Owner) products.

Digital Marketing Implementation

• Serve as the primary implementation point of contact for the Trimble AECO paid media advertising efforts supporting our Direct and ecommerce business.

• Collaborate with cross-functional teams, including digital, operations, creative, and brand, to ensure seamless campaign execution.

Paid Media Campaign Management

• Manage and optimize campaigns across platforms such as Meta, LinkedIn, TikTok, YouTube, Google/Microsoft Ads, Apple Search Ads, and programmatic tactics.

• Oversee paid media strategy in collaboration with the Digital Marketing Lead, ensuring all campaigns meet return on investment key performance indicators and align with business goals.

• Prioritize driving lead generation and revenue while maintaining a localized approach to resonate with regional audiences.

Data Analysis & Reporting

• Partner with the Business Intelligence team and agency partners to track campaign performance and ROI.

• Provide actionable insights by analyzing the sales funnel and identifying areas for optimization.

• Deliver regular reports and data-driven narratives to stakeholders, highlighting campaign successes and areas for improvement.

A/B Testing & Experimentation

• Plan and execute A/B testing strategies to improve campaign performance.

• Analyze test results to inform future campaigns and contribute to continuous improvement in advertising effectiveness.

• Strategic & Tactical Expertise:

  • Strong ability to translate global business goals into region-specific, results-oriented marketing initiatives.

  • At least 5 years of experience managing paid advertising channels, creating localized campaigns, and optimizing ads based on performance goals.

• Performance-Driven Approach:

  • Proven ability to deliver performance and growth in fast-paced, dynamic environments.

  • Demonstrated experience in developing ROI-focused digital marketing campaigns.

• Technical Skills & Data Proficiency:

  • Expertise in tools such as GA4, Google Tag Manager, Firebase, AppsFlyer, Salesforce, and Marketo.

  • A data-driven mindset with experience measuring ROAS, analyzing funnels, and optimizing campaigns based on insights.

• Project Management & Collaboration:

  • Exceptional organizational and project management skills.

  • Experience coordinating with high-performing, cross-functional teams and agency partners.

• Creative Problem-Solving:

  • Hands-on experience with A/B testing and experimentation for continuous campaign optimization.

  • Ability to adapt and innovate based on changing market dynamics and user behavior.

• Preferred Skills:

  • Knowledge of SEO strategies and organic growth optimization is a plus but not required.

Compensation: Trimble provides the following compensation range and general description of other compensation and benefits that it in good faith believes it might pay and/or offer for this position. This compensation range is based on a full time schedule. Trimble reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant's sex or other status protected by local, state, or federal law.

Hiring Range

Pay Rate Type

Bonus Eligible?

Commission Eligible?

Benefits: Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans. Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan. If this position is identified above as commission- or bonus-eligible, the terms of the commission plan or discretionary bonus plan for which you are eligible will be provided following the employee start date.

How to Apply: Please submit an online application for this position by clicking on the 'Apply Now' button located in this posting.

Posting Date

Application Deadline: Applications could be accepted until at least 30 days from the posting date.

At Trimble, we are committed to fostering a diverse, inclusive, and equitable workplace where everyone can thrive. Guided by our core values-Belong, Innovate, and Grow-we embrace and celebrate differences, knowing they make us stronger and more innovative. We are proud to be an equal opportunity employer, welcoming individuals of all backgrounds and advancing opportunities while embracing race, color, gender identity, sexual orientation, religion, disability, veteran status, or any other protected and diverse characteristic. We are committed to offering our candidates and employees with disabilities or sincerely held religious beliefs the ability to seek reasonable accommodations in accordance with applicable law and/or where it would not constitute undue hardship for Trimble. For more, please see Trimble's Code of Business Conduct and Ethics at under "Corporate Governance."

Our mission to transform the way the world works starts with transforming how we work together. By actively listening, asking questions, and taking intentional actions, we cultivate a culture that provides equitable opportunities for everyone to contribute and grow.

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