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Website Digital Strategy Director - Position Summary

Maximus is seeking an experienced and detail-oriented Website Digital Strategy Director to own the strategy, execution, and optimization of our digital presence. This is a hybrid role requiring both strategic leadership and hands-on management of our web platform. The Director will define the vision for our digital ecosystem with input from the marketing business leaders, manage day-to-day operations in Adobe Experience Manager (AEM), and ensure our web content delivers a seamless, accessible, and engaging experience. Success in this role depends on the ability to balance digital strategy with execution while working collaboratively across teams to deliver business impact.

Key Responsibilities:

Strategic Leadership

Define and execute the digital strategy for Maximus' web presence in alignment with organizational goals

Develop governance and standards for content, design, and user experience across digital platforms.

Evaluate emerging tools, systems, and trends to recommend improvements and innovations.

Partner with marketing, IT, and business stakeholders to align website initiatives with enterprise priorities.

Hands-On Strategic Execution

Manage, update, and optimize website content in Adobe Experience Manager (AEM).

Create and maintain layouts that prioritize clarity, usability, and accessibility.

Translate complex or technical information into clear, engaging web content.

Apply on-page SEO best practices (metadata, headers, internal linking, keyword optimization).

Monitor performance with analytics tools (Google Analytics/GA4, SEMrush, Google Search Console) and provide actionable insights.

Troubleshoot content and system issues, collaborating with IT and design teams on fixes and enhancements.

Collaborate with marketing segment leads to ensure timely implementation of site updates.

User Experience, Compliance & Collaboration

Conduct ongoing audits to improve navigation, information architecture, and user journeys.

Ensure compliance with Section 508/WCAG accessibility standards.

Advocate for a user-first approach in all digital initiatives.

Provide forward thinking approach to digital innovation.

Build strong partnerships across marketing, IT, design, product, and business units to deliver cohesive digital solutions.

Act as a bridge between technical and non-technical teams, ensuring alignment and shared ownership of outcomes.

*The preferred location includes DC or McLean, VA area; otherwise, travel is required based on the business needs***

Essential Duties and Responsibilities:
- Website Strategy & Governance: Establish and follow web governance policies and practices to ensure the website can support the organization's near- and long-term growth strategies. In addition to the overall structure and feel of the website, governance includes requirements like ADA/Section 508 accessibility. Maintain platform consistency across visual design, messaging, and usability-applying UX best practices and data-driven iteration.
- User Experience & Content Oversight: Direct the continuous improvement of website architecture, navigation, and content strategy to improve engagement, clarity, and conversion. Collaborate with marketing, communications, proposal, and delivery teams to ensure content is targeted, compliant, and credible to buyers. Work with developers and teams to lead development of custom website features and functions to enhance the website experience.
- Technology & Platform Management: Co-own the enterprise marketing technology stack, ensuring integration, optimization, and adoption across the organization. Manage website infrastructure, tools, and vendor relationships, such as CMS (Adobe Experience Manager), marketing automation (HubSpot), CRM (Salesforce), and sales enablement systems (Highspot). Ensure platform scalability, performance, and security in partnership with IT and Cybersecurity. Oversee day-to-day operations, uptime, QA processes, and CMS workflows, with backup capability for basic website code updates.
- Analytics & Optimization: Establish KPIs and reporting frameworks to monitor site performance, engagement, and lead generation. Implement A/B testing, SEO improvements, and user behavior analytics to continuously refine the site experience and content prioritization. Collaborate with marketing teams to identify, develop, and track performance analytics that inform campaign performance and reveal market insights.
- Team Management & Cross-functional Collaboration: As the business "owner" of the organization's website, work with other website stakeholders to ensure the website supports both near- and long-term growth initiatives across the organization. Typically manage a department or small sub-function for the organization OR a job function for a small to mid-sized business, which includes web managers, UX designers, developers, and content strategists. May also lead through influence of other teams/departments. Typically responsible for creating workforce and staffing plans for department/unit to ensure availability of human capital necessary to accomplish departmental business results. May have hiring, firing, promotion, and reward authority within own area, in accordance with guidelines. May assist with website code updates when needed.
- Message Alignment: Work closely with Lead Content Writer to ensure website messaging aligns with Marketing's standards and guidance.

Minimum Requirements

- Bachelor's degree in relevant field of study and 10+ years of relevant professional experience required.

• 10+ years of Federal/State government experience in enterprise software (subscription and/or SaaS/Cloud) GTM; Product Marketing, Product Management, or top-tier Management Consulting experience preferred
• Must understand continuous process improvements (CPI) benefits and ability to rapidly communicate these benefits using multiple channels (written/video and the like)
• Experience in enterprise software (subscription and/or SaaS/Cloud) GTM; Product Marketing, Product Management, or top-tier Management Consulting experience preferred
• Strong technical foundation and ability to pick up and understand AI/RPA product/tech concepts/partnering with Solution Architects
• Distinctive problem-solving, strategic, and analytical capabilities
• Ability to lead and succeed in a fast-paced, dynamic, hyper-growth business environment with a track record of building trusted relationships with senior stakeholders
• Strong communication and storytelling skills required, with experience writing for technical audiences
• Ability to create collateral for product launches and strong product management skills
• Demonstrated record of working both independently and with a team to own cross-functional initiatives and exceed performance expectations and metrics

Pay Transparency

Maximus compensation is based on various factors including but not limited to job location, a candidate's education, training, experience, expected quality and quantity of work, required travel (if any), external market and internal value analysis including seniority and merit systems, as well as internal pay alignment. Annual salary is just one component of Maximus's total compensation package. Other rewards may include short- and long-term incentives as well as program-s pecific awards. Additionally, Maximus provides a variety of benefits to employees, including health insurance coverage, life and disability insurance, a retirement savings plan, paid holidays and paid time off. Compensation ranges may differ based on contract value but will be commensurate with job duties and relevant work experience. An applicant's salary history will not be used in determining compensation. Maximus will comply with regulatory minimum wage rates and exempt salary thresholds in all instances.

Accommodations
Maximus provides reasonable accommodations to individuals requiring assistance during any phase of the employment process due to a disability, medical condition, or physical or mental impairment. If you require assistance at any stage of the employment process-including accessing job postings, completing assessments, or participating in interviews,-please contact People Operations at .

Minimum Salary

$

138,380.00

Maximum Salary

$

187,220.00

Are you looking for an opportunity to have a significant impact on key strategies that will drive corporate growth across the globe? Do you have impeccable analytical skills, an eye for detail, and strong business acumen? Are you interested in joining a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive? Then it's time to join Western Union as a Analyst, Pricing Strategy.

Western Union powers your pursuit.

We are looking for a standout Analyst to join our Global Pricing Strategy team with a passion for jumping into datasets, recommending value-adding actions then helping execute those actions. The Global Pricing Strategy team acts as a center of excellence for how we manage the commercial and pricing lifecycle.

As the Analyst, Pricing Strategy you will report into the Pricing Strategy Leader with two key mandates: you will be the data powerhouse, ensuring we can create flexible and repeatable pricing tools and generate insights from both clean and messy data, and you will be a thought partner, helping the Pricing Strategy Leader and other business leaders turn your analysis into impactful initiatives. This is a role and team that has an extremely high level of visibility across a truly global FinTech.

Success as the Analyst, Pricing Strategy requires an individual who is curious with their analytics and hungry to tease out hidden insights, who is highly adaptable in ambiguous environments and who is looking to hone their skills in both analytics and in world-class problem solving.

Role Responsibilities

• Data analysis: design, execute and automate processes to run and optimize the regional business. You will autonomously build your own analyses and dashboards then use them to recommend insights to the Pricing Strategy Leader.

• Experiment: turn your analyses into experiments to find opportunity areas for the Global Pricing Strategy team and for regional leaders.

• Strategic Projects: assist in the framing, coordination and management of strategic pricing projects. This may extend from managing project KPIs to creating and implementing strategic frameworks.

• Stakeholder Management: be comfortable presenting your ideas to senior leaders and creating buy-in for your recommendations.

• Revenue Management: Model impacts from pricing on latest forecasts across a full P&L & provide insightful analysis which will be presented to senior leadership so as they can make informed decisions.

Role Requirements

• Bachelor's degree in a quantitative function (e.g., Business, Economics, or Math)

• 2-3+ years of experience in data analysis.

• A hunger to become a well-rounded superstar - we need someone who can do analytics AND be a general athlete when needed.

• Advanced knowledge of analytics and the use of analytics to solve business problems.

• Experience using data analytics tools such as PowerBI, Alteryx and MS Excel and using SQL queries and Python to manipulate large datasets.

• Ability to communicate complex analyses in a simple manner to a large audience.

• Expertise using Microsoft Suite (Word, PowerPoint, Excel, Outlook) needed.

• Experience working in a fast-paced entrepreneurial environment is a plus.

We make financial services accessible to humans everywhere. Join us for what's next.

Western Union is positioned to become the world's most accessible financial services company -transforming lives and communities. We're a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You'll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you're ready to help drive the future of financial services, it's time for Western Union. Learn more about our purpose and people at

Salary

The salary range is $80,000 - $110,000 per year. This role is also eligible to receive a short-term incentive bonus that aligns with individual and company performance. Actual salaries will vary based on candidates' qualifications, skills, and competencies.

Benefits

You will also have access to short-term incentives, multiple health insurance options, accident and lifeinsurance, and access to best-in-class development platforms, to name a few ( Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interviewprocess or in an offer of employment.

Your United States specific benefits include:

• Family First Program

• Flexible Time Off

• Medical, Dental and Life Insurance

• Student Loan Repayment Program

• Tuition Assistance Program

• Parental Leave

Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate.

Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid. This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location. The expectation is to work from the office a minimum of three days a week.

For residents of Colorado, California, Connecticut, Delaware, Minnesota, and Pennsylvania: Please do not respond to any questions on this initial application that may seek age-identifying information such as age, date of birth, or dates of school attendance or graduation. You may also redact this information from any materials you submit during the application process. You will not be penalized for redacting or removing this information.

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

#LI-RM1

Estimated Job Posting End Date:

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.

• Develop and execute innovative, data-driven digital marketing strategies aligned with business objectives.
• Oversee and manage all digital marketing channels, including SEO, SEM, social media, email, and content marketing.
• Drive website traffic, lead generation, and conversion rates through optimized campaigns.
• Analyze marketing campaign performance using analytics tools and provide actionable insights.
• Manage the digital marketing budget and allocate resources effectively.
• Lead and mentor a remote team of digital marketing specialists.
• Stay ahead of industry trends, emerging technologies, and best practices in digital marketing.
• Collaborate with cross-functional teams, including product, sales, and creative, to ensure consistent brand messaging.
• Develop and implement A/B testing strategies to continuously improve campaign effectiveness.
• Oversee the creation of engaging and relevant content for all digital platforms.
• Report on key performance indicators (KPIs) to senior management.

Senior Vice President, Digital Engagement Strategy

About the Company

Top-tier pharmaceutical company

Industry
Pharmaceuticals

Type
Privately Held

About the Role

The Company is seeking an SVP, Digital Engagement Strategy with a background in pharmaceutical agency experience to join their team. The successful candidate will be responsible for developing and executing a comprehensive omnichannel digital engagement strategy that creates seamless, personalized experiences for healthcare professionals, patients, and other key stakeholders. This role involves leading and mentoring a team of digital engagement strategists, serving as a thought leader on the digital landscape, and ensuring that all strategies are in compliance with pharmaceutical industry regulations. The SVP will also be involved in customer journey mapping, persona development, and audience segmentation, and will work closely with marketing, analytics, brand teams, and IT to integrate data for a 360-degree view of the customer. Applicants must have a minimum of 12 years' experience in digital engagement strategy within a pharmaceutical agency setting, with a preference for those with pharmaceutical launch experience. The role requires a proven track record in senior leadership, deep expertise in omnichannel marketing principles, and a strong understanding of the regulatory and compliance landscape in the pharmaceutical industry. The ideal candidate will have the ability to translate complex data into innovative digital strategies, exceptional communication and interpersonal skills, and a Bachelor's degree in a relevant field. The SVP will also be expected to define and track KPIs, provide insights to senior leadership, and lead new business and organic growth initiatives.

Travel Percent
Less than 10%

Functions

• Marketing

• Develop and implement comprehensive digital content strategies.
• Oversee content creation, editing, and publishing processes.
• Optimize content for SEO and search engine visibility.
• Manage social media content calendars and engagement strategies.
• Analyze digital content performance and provide actionable insights.
• Lead and mentor a team of digital content specialists.
• Collaborate with clients and internal teams to achieve marketing goals.
• Stay current with digital marketing trends and emerging technologies.
• Manage content-related budgets and resources.

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in digital marketing, content strategy, or related roles.
• Proven experience in developing and executing successful digital content campaigns.
• Strong understanding of SEO, SEM, social media marketing, and analytics platforms.
• Proficiency with content management systems (CMS) and marketing automation tools.
• Excellent written and verbal communication skills.
• Strong leadership, project management, and team collaboration abilities.
• Ability to work effectively in a hybrid work environment.
• Experience in the media or PR industry is a plus.

• Master's degree in Business Administration (MBA), Information Technology, or a related field; Ph.D. is a plus.
• 8+ years of experience in management consulting, with a specific focus on digital strategy and transformation.
• Proven experience in developing and executing digital strategies for clients across various industries.
• Deep understanding of current and emerging digital technologies (e.g., AI, ML, Cloud, IoT, Big Data).
• Expertise in business process analysis, organizational design, and change management.
• Strong analytical and quantitative skills, with the ability to synthesize complex data into actionable insights.
• Exceptional communication, presentation, and facilitation skills.
• Demonstrated ability to lead client engagements and build strong relationships with senior stakeholders.
• Experience in managing complex, multi-disciplinary projects.
• A track record of delivering measurable business value to clients.

• Lead client engagements focused on digital transformation initiatives.
• Develop and articulate compelling digital strategies aligned with client business objectives.
• Conduct market research, competitive analysis, and industry trend assessments.
• Identify and evaluate opportunities for digital innovation and disruption.
• Design and implement roadmap for digital transformation, including technology adoption and process improvements.
• Build robust financial models and business cases to support digital investments.
• Facilitate workshops and stakeholder meetings to drive alignment and consensus.
• Provide strategic guidance and thought leadership on emerging digital technologies.
• Manage project timelines, budgets, and resource allocation.
• Mentor and develop junior consultants.

• MBA or Master's degree in a relevant field (e.g., Business, Technology, Engineering).
• 8+ years of experience in management consulting, with a strong focus on digital strategy and transformation.
• Demonstrated expertise in areas such as digital strategy, cloud computing, data analytics, AI/ML, cybersecurity, and agile transformation.
• Proven ability to lead complex client engagements and deliver high-impact results.
• Exceptional analytical, problem-solving, and critical thinking skills.
• Outstanding written and verbal communication and presentation skills.
• Strong client relationship management and business development capabilities.
• Experience working with C-suite executives and senior leadership teams.
• Ability to travel to client sites as required.