46 Vp Of Marketing jobs in Los Angeles

About the Vice President (VP) of Marketing position We are seeking an experienced Vice President of Marketing to develop and direct our Marketing department from the ground up. In order to keep us aligned with our company goals, you will design, implement and monitor marketing strategies. The ideal candidate is experienced, with proven end-to-end project management as well as digital marketing and paid advertising campaigns. A successful candidate is highly professional, driven, and should play a significant role in the strategic planning of our company. You will report to the CEO, and you will oversee internal marketing teams. You must have experience in marketing. Industry relationships are a big plus. If you enjoy startup environments (i.e. wearing multiple hats, learning different roles, creating new processes, learning to adapt quickly to changes), you will thrive in this position. We are looking for self-starters with the ability effectively communicate and connect with a wide variety of personalities. Vice President (VP) of Marketing responsibilities: Establish new accounts through incoming digital leads. Set up and manage drip campaigns in tandem with digital sales outreach strategies. Manage execution of ordering and coordinating promotional marketing materials. Develop marketing and analytics reporting practices to assess product launch success and performance. Run lead on attending Patient Appreciation Days as well as delivering key insights to the marketing team for improvement. Attend and livestream major Cannabis events, including interviews, scavenger hunts, and other social promotions. Track and manage Key Performance Indicators (KPI). Conduct microinfluencer canvassing and outreach. Coordinate delivery of promo packages for influencers. Communicate with dispensaries to gather key marketing feedback, assess product performance, and identify in-store visual merchandising opportunities. Make recommendations to retailers to improve partnerships, advertising strategies, and ensure brand integrity. Manage various daily marketing operations tasks. Qualifications: California Medical Marijuana Card (recommendation). Must be sociable and interested in interacting with many people in a dynamic environment, both in the office and beyond, on a daily basis. Excellent verbal communication and presentation skills. Outstanding interpersonal skills with the ability to close deals. Demonstrated ability to learn and apply product related information in a professional manner. High level of integrity, personal motivation, and sense of urgency. Willingness to work weekends on occasion to support industry trade shows and events. Willingness to work after-hours for educational business meetings, trade shows, events and presentations. 2–3 years of marketing experience. Social media marketing skills are a plus. Data analysis experience is a plus. #J-18808-Ljbffr

Vice President, Marketing – North America Reports to : Chief Executive Officer Travel : Domestic and international travel required (., conferences, distributor visits) Position Summary A fast-growing health technology company is seeking an experienced and strategic Vice President of Marketing to lead North American marketing efforts for its advanced diagnostic device and digital health platform. This role will be pivotal in increasing market adoption, launching new tools, and shaping brand strategy in a specialized segment of preventive healthcare. The ideal candidate has deep healthcare marketing experience (medical devices, diagnostics, or digital health), exceptional cross-functional leadership skills, and a strong grasp of both clinical and policy-driven dynamics within the . healthcare system. Key Responsibilities Develop and execute a comprehensive North America marketing strategy for existing and new product offerings Deeply understand . healthcare policy, reimbursement pathways, and stakeholder landscapes; communicate insights to executive leadership Define and refine value propositions, core messaging, and positioning for clinical and administrative decision-makers Oversee brand development and management across product lines, including a medical device and a digital health solution Lead market segmentation and go-to-market planning for digital product launches, initially in North America, with potential for global expansion Drive the execution of multi-channel marketing campaigns, including digital, field marketing, and educational initiatives Create marketing and training materials tailored for both clinical and non-clinical audiences (., C-suite, providers, regulators) Support the commercialization process by working closely with sales and field teams Lead planning and execution of conferences, scientific communications, advisory boards, and key opinion leader engagement, in collaboration with Medical Affairs Manage external marketing and branding agencies Oversee marketing budgets and resource planning Qualifications & Experience 7+ years of progressive experience in healthcare marketing or market development, preferably in medical devices, diagnostics, or digital health Proven success in launching and scaling medical technologies or digital tools Bachelor’s degree in Marketing, Business, Life Sciences, or a related field Strong understanding of the . healthcare ecosystem, including reimbursement and provider landscapes Experience engaging with key opinion leaders, clinical stakeholders, and health system decision-makers Familiarity with wound care, pressure injury prevention, or patient safety initiatives is a plus Demonstrated ability to execute daily tactical tasks while driving broader strategic initiatives Strong written and verbal communication skills Highly organized with excellent project and budget management capabilities Comfortable working in a fast-paced, entrepreneurial environment Proficiency in Microsoft Office suite (Word, Excel, PowerPoint) Willingness and ability to travel both domestically and internationally This role is based in the Los Angeles office and requires regular in-person collaboration. All activities must be carried out in compliance with the company’s Quality Management System and applicable regulatory standards. Client Services Director Share this Apply for this role Create a job alert for this search #J-18808-Ljbffr

We're a celebrity-founded beverage brand backed by Vanessa Hudgens, Oliver Trevena, and now Demi Lovato, who recently joined as an investor and brand ambassador. Our signature product, made from prickly pear cactus, delivers functional benefits like rapid hydration, antioxidants, and low sugar, all while being sustainably sourced. We're a small but mighty team on a mission to redefine how people hydrate, and we're growing fast. With expanding distribution across major retailers and increasing on-premise demand, we're building a brand that's as refreshing in ethos as it is in taste. As an early team member, you'll have direct access to our founders, real influence on our growth, and the opportunity to develop your career alongside the brand. What You'll Do As VP of Marketing, you'll set the vision and lead the execution of our brand and growth strategy across all channels. You'll be a core member of the leadership team and a key player in how we show up on shelves, online, and in culture. You'll manage a small but mighty team of three full-time employees and agency partners. You'll partner directly with our founder CEO to bring his vision to life. You'll work with sales to drive awareness, trial, and love across our retail, broker, and distributor partners. Responsibilities: Owning and evolving the Caliwater brand strategy and positioning Create and execute omnichannel marketing strategy Leading omni-channel campaigns that drive velocity and grow our community Building retailer and distributor support programs that turn heads and move product Leading social, digital, influencer, and experiential strategy Managing agency and creative partners while rolling up your sleeves when needed Driving performance metrics, customer insights, and reporting Hiring and mentoring a small team as the brand scales Demonstrate strong understanding of the business P&L Requirements Have 8+ years in CPG marketing, ideally with beverage or wellness brands Thrive in early-stage environments where you build from the ground up Know how to market through retail channels, not just DTC Are equal parts strategic and executional Have a great eye for brand and content, but can also speak to CAC, ACV, and ROI Bring experience in working with celebrities, influencers, or lifestyle-driven branding Want to build something you're proud of with a team that punches above its weight Benefits Health Reimbursement Stipend PTO + Paid Holidays #J-18808-Ljbffr

Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below. Develop and execute marketing strategies Establish short, mid, and long term strategies to expand market share and enhance brand value Align local communication strategies with HQ's global brand direction Plan and execute product launches and marketing campaigns Strengthen Brand Awareness and Market Expansion Enhance brand recognition and consumer loyalty Identify new market opportunities through market and competitive analysis Drive Business Performance Manage P&L, budgeting, and resource allocation for financial optimization Improve marketing ROI through performance analysis Lead Partnerships and Collaboration Drive marketing initiatives with key local partners Align global and local strategies through HQ collaboration Monitor and Optimize Marketing Effectiveness Evaluate marketing performance and establish KPIs Qualifications Bachelor's degree or higher, with fluency in both Korean and English Over 15+ years of experience in FMCG marketing, preferably in MNCs, including leadership and team management experience Strong understanding of global and local food consumer trends, with experience in sauce / snack categories preferred Proven ability to drive new market entry and category expansion, creating value and business growth Excellent communication, negotiation, collaboration skills to work effectively with cross-functional teams and external stakeholders Strong leadership and team management capabilities, with a strategic mindset and data-driven decision making skills J-18808-Ljbffr Create a job alert for this search #J-18808-Ljbffr

Leveraging AI : Offers clinicians an easy, cost-effective, and stress-free method for conducting MRI studies. Advanced Solution : Provides a software-only solution that automates and simplifies CMR exams. Broad Compatibility : Usable with MRI scanners from leading manufacturers. No Specialization Required : Removes the necessity for specialized CMR technologists. Optimized Scheduling : Allows CMRs to be performed within standard scanner time slots. Technologist-Friendly : Reduces the stress associated with conducting MRI scans. Patient-Centric : Improves comfort and convenience for patients during scans. Position Responsibilities : Marketing Strategy and Execution : Develop and implement a holistic marketing strategy that aligns with the business goals and objectives. Create and manage marketing campaigns that generate awareness and interest in the AI-driven cardiac imaging solutions. Build a powerful lead generation engine to drive sales pipeline growth. Brand Awareness and Positioning : Establish and enhance brand presence in the cardiac imaging and AI sectors. Develop and execute PR strategies to generate media coverage and thought leadership. Overhaul existing market positioning to better reflect the company’s innovative offerings. Manage digital marketing efforts, including social media, content marketing, SEO, and SEM. Sales Enablement : Collaborate with the sales team to develop effective sales tools and materials. Provide insights and training to improve their understanding of the market and product positioning. Develop and refine messaging that resonates with healthcare providers, payers, and patients. Market Research and Analysis : Conduct research to identify trends, customer needs, and the competitive landscape. Analyze data to measure campaign effectiveness and adjust strategies accordingly. Provide insights to inform product development and business strategy. Digital Advertising and Lead Generation : Plan and execute digital advertising campaigns to support lead generation and brand awareness. Leverage organic efforts, conference presence, PR, and targeted outreach via email campaigns during initial commercialization. Utilize CRM systems to track and nurture leads effectively. Leadership and Collaboration : Build and lead a high-performing marketing team, initially through contractors and later full-time staff. Foster a collaborative, innovative culture within marketing and across the organization. Act as a strategic partner with the CEO and Head of Sales, providing input on overall business strategy. Experience & Skills : Required Experience and Qualifications : Proven experience in a senior marketing role, preferably in cardiac imaging, medical imaging, or AI healthcare industries. Strong understanding of AI technologies and healthcare applications. Ability to thrive in a startup environment, navigating ambiguity and driving market entry strategies. Experience in downstream marketing, demand generation, lead generation, and sales enablement. Excellent strategic, problem-solving, and analytical skills. Exceptional communication and interpersonal skills to influence stakeholders at all levels. Experience with CRM and marketing technology tools. Bachelor’s degree in Marketing, Business Administration, or related; MBA or higher preferred. Preferred Experience and Qualifications : Experience in the cardiac imaging field. Familiarity with healthcare regulatory requirements and reimbursement landscape. Compensation: $250k, Health Insurance, 401k, Paid Vacation #J-18808-Ljbffr

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality. Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture. At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them. If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today! Responsibilities : Establish short, mid, and long term strategies to expand market share and enhance brand value Align local communication strategies with HQ's global brand direction Plan and execute product launches and marketing campaigns Enhance brand recognition and consumer loyalty Identify new market opportunities through market and competitive analysis Manage P&L, budgeting, and resource allocation for financial optimization Improve marketing ROI through performance analysis Drive marketing initiatives with key local partners Align global and local strategies through HQ collaboration Evaluate marketing performance and establish KPIs Qualifications : Bachelor's degree or higher Over 15+ years of experience in FMCG marketing, preferably in MNCs, including leadership and team management experience Strong understanding of global and local food consumer trends, with experience in sauce / snack categories preferred Proven ability to drive new market entry and category expansion, creating value and business growth Excellent communication, negotiation, collaboration skills to work effectively with cross-functional teams and external stakeholders Strong leadership and team management capabilities, with a strategic mindset and data-driven decision making skills The base salary for this position is between $169,261.00 and $300,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical / dental / vision insurance, life insurance, PTO / FTO, and a 401(k) plan with company match. Equal Employment Opportunity Employer : Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws. #J-18808-Ljbffr

About Sony Music Entertainment At Sony Music Entertainment, we fuel the creative journey. We've played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We've nurtured some of music's most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we're committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies. The Vice President, Viral Marketing at Columbia Records will play a crucial role in strategizing and implementing artist-specific digital marketing campaigns. This position leads a team dedicated to building relationships with influencers and executing digital marketing strategies that resonate with music-loving audiences and drive consumption. This role requires the ability to recognize and understand signals and trends surrounding short form vitality and the conversion to audio/video streaming. The role requires strong leadership and project management skills plus the ability to communicate effectively with various stakeholders internally & externally. The Viral Marketing team sits within Digital Marketing at Columbia Records. What you'll do: Discover, build, and maintain relationships with influencers, agencies, and management companies at scale. Support Artist Marketing and Digital Marketing departments on their campaigns regarding established artists & prioritized singles. Develop influencer campaigns for Columbia Records artists from inception through post-launch. Continue to sustain campaign through single/album lifecycle. Manager global campaign budgets and build competitive relationships with external parties to help support active internal priority releases. Work closely with artist managers and internal departments to champion content-first ideas and execute integrated global activations. Oversee creative ideation and development for innovative influencer campaigns. Execute campaigns at scale with multiple creator and content accounts posting simultaneously. Monitor campaigns regularly to understand efficiency of strategy and make recommendations for improvement, with specific correlation to streaming consumption. Continuously ideate and innovate within the influencer space. Support all aspects of influencer programs that identify, recruit, and cultivate relationships with influencers and content creators. Report daily to Chairman & CEO, President, and EVP/GM of label on live time insights surrounding campaigns and ensure consistent communication to priority artist camps. Who you are: 7+ years professional experience in influencer/social media/digital marketing, preferably with a creative agency, influencer agency, or entertainment company. Prior experience working across social channels, with an emphasis on TikTok, Instagram, Snapchat, and YouTube Shorts. Existing relationships in the influencer and creator space. Proven track record to build, execute, and scale influencer campaigns that impact music-loving audiences. Strategic understanding of the value in paid and unpaid content collaborations. In-depth knowledge of music culture, trends, and creator communities. Familiarity with common trends across multiple genres including Pop, Hip-Hop, R&B, Dance, Country and Alt Rock. Strong understanding of global streaming ecosystem, consumptions patterns, and 3rd party platforms like Spotify & Apple Music. A balance between creative and strategic thinking, able to develop and implement ideas on a small and large scale. Strong interpersonal skills and ability to work in a fast-paced environment with creative and business-oriented colleagues. Ability to lead and manage direct reports within specific team. Prior people management experience required. You have exceptional leadership, communication, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization. Acute attention to detail paired with strong organizational, project management, and communication skills. Advanced knowledge with AI tools to help streaming workflow where appropriate. What we give you: You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans Investment in your professional growth and development enabling you to thrive in our vibrant community. The space to accelerate progress, positively disrupt, and create what happens next Time off for a winter recess Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law. The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. California Pay Range $175,000 — $225,000 USD #J-18808-Ljbffr

• Develop and implement a comprehensive three-year internal and external communications strategy, aligned with organizational goals to elevate the Foundation's mission, programs, and leadership.
• Serve as the brand steward, ensuring consistent messaging, tone, and visual identity across all communications and program sites.
• Lead the continued implementation and evolution of Safe At Home's "One Voice" brand positioning and communications toolkit, ensuring consistent use across all departments and channels.
• Serve as the Foundation's chief storyteller, framing and amplifying messages that resonate with diverse stakeholders.
• Lead and execute all communications and marketing strategies and tactics as stated in the organization's strategic plan.

• Oversee all public-facing communications including media relations, newsletters, impact reports, social media, marketing materials, donor communications and website content.
• Craft compelling narratives that highlight the impact of Safe At Home's work and drive supporter engagement.
• Coordinate with sponsors, donors, and partners to align brand messaging and ensure cohesive representation across platforms.
• Manage the Foundation's pro-bono media relations partner, Goodman Media, to coordinate strategic media outreach, social media efforts, event activations, and crisis response.
• Provide communications leadership for annual fundraising events, including the Foundation's NY and LA galas, NY Golf and Tennis outing, Marathon teams and regional events, ensuring strong messaging, media presence, and audience engagement.
• Provide strategic communications support for MiLB and MLB partnerships, collaborating on campaigns, activations, and shared messaging to amplify national awareness and Safe At Home's reach within the sports community.
• Provide communications oversight for future partnerships and activations.
• Create and help implement an annual campaign in October raising awareness and support during Domestic Violence Awareness month.

• Oversee and enhance the Foundation's digital presence including website, email marketing, and social media channels to drive engagement, retention, and donations.
• Lead digital content strategy in support of fundraising campaigns, online giving, peer-to-peer fundraising, and donor engagement.
• Leverage analytics and audience insights to refine strategies that grow reach and increase conversion rates for online giving.
• Collaborate with the development team to create targeted messaging, assets, and communications calendars that support donor stewardship and revenue goals.

• Strengthen internal communications to foster organizational alignment, transparency, and staff engagement.
• Collaborate with the leadership team on messaging to staff, partners, and board members.
• Create a central internal communications platform to streamline communication practices across departments, provide a messaging framework, processes, templates and tools to support internal change management and organizational updates.

• Serve as a trusted advisor to the CEO and leadership team on all communications matters.
• Develop speeches, talking points, op-eds, and public remarks for the CEO and other leadership team members.
• Manage reputation and crisis communications strategy as needed along with communications agency.
• Provide regular support to the Marketing and Communications board committee, including meeting planning, strategy updates, and board communications materials.

• Supervise communications staff and/or consultants, including graphic designers, contractors, PR firm, and digital vendors.
• Work cross-functionally with development, programs, and operations teams to support fundraising and programmatic initiatives through strong storytelling and messaging.

• Minimum of 8-10 years of experience in communications, PR, or marketing, with a strong preference for nonprofit or mission-driven experience.
• Proven ability to develop and execute strategic communication plans as well as willingness and skill set to be hands-on.
• Experience in brand management and implementing organization-wide communications frameworks.
• Excellent writing, editing, and verbal communication skills with strong attention to detail and tone.
• Experience supporting fundraising communications and event promotion.
• Strong project management and cross-functional collaboration skills.
• Familiarity with media relations and experience working with or collaborating with PR firms.
• Strong experience in digital marketing, social media strategy, and online fundraising.
• Experience supporting large-scale partnerships and sponsor communications, particularly in the sports or entertainment sector, is a strong plus.
• Comfort working in a fast-paced, mission-driven, and collaborative environment.