34 Content Strategy jobs in Kennesaw

Join to apply for the Sr Manager Social Media & Content Strategy role at Boys & Girls Clubs of America Join to apply for the Sr Manager Social Media & Content Strategy role at Boys & Girls Clubs of America Get AI-powered advice on this job and more exclusive features. Join Our Team as Senior Manager Social Media & Content Strategy! Imagine a place where who you are, where you're from or the circumstances that surround you don’t determine your access to experiences or opportunities. Now imagine a mission, created to enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens. The Boys & Girls Clubs are making that vision a reality — in your community and communities around the world. About Us At Boys & Girls Clubs of America, we're more than an organization; we're a community dedicated to transforming lives. Our mission is to empower young people, especially those who need us most, to reach their full potential as productive, caring, and responsible citizens. Our HR Mission is to support the success of our employees and strengthen BGCA, while our HR Vision is to attract, develop, recognize, and retain talent, fostering a people-first culture that empowers growth, diversity, inclusion, and engagement. Click here, Working At BGCA , to hear from our President and CEO, Jim Clark, about what makes working at Boys & Girls Club of America (BGCA) so special. LOCATION: This position is onsite, office-based in Atlanta, GA (hybrid model - 3 days remote / 2 days in office- Tuesday & Wednesday) The Role We are seeking a Senior Manager, Social Media & Content Strategy to lead the development and execution of a dynamic social media presence that fuels engagement, advances our mission, and connects with key audiences. This role will oversee the Social Media Manager and work collaboratively across the digital, marketing, and partnership teams to ensure a cohesive, compelling content strategy across all Consumer Marketing channels. The ideal candidate brings a strong mix of creativity and strategic thinking, with deep expertise in social media, digital storytelling, and performance optimization. This individual will be responsible not only for leading our social media strategy, but also for ensuring that messaging is aligned across email, web, ads, and more—creating a seamless and unified brand experience Responsibilities DUTIES AND RESPONSIBILITIES Social Media Strategy Lead the development of a comprehensive social media content strategy aligned with brand, marketing, and organizational goals. Oversee the creation of engaging, shareable, and high-impact content across major platforms (Instagram, LinkedIn, Facebook, X, etc.). Ensure content reflects key priorities, initiatives, and partnerships, working closely with internal stakeholders to source and shape stories. Identify and integrate emerging social trends, content formats, and platform best practices to maximize reach and engagement. Support the development of basic content assets including short-form video, visuals, and design for social channels. Collaborate with the Social Media Manager to create and optimize short-form video content (e.g., Reels, Stories) to enhance engagement and relevance. Content Strategy Development across Consumer Marketing Develop and implement an integrated content strategy across channels (email, website, paid media, etc.) to ensure cohesive messaging and storytelling. Partner with digital teams to craft audience-centric content that drives higher open rates, click-throughs, and conversions. Collaborate with web teams to maintain website content that is engaging, informative, and optimized for SEO and user experience. Work closely with agency and paid media teams to develop compelling ad copy and creative assets that elevate campaign performance and brand awareness. Collaboration & Cross-Team Integration Collaborate with digital marketing, communications, partnerships, and fundraising teams to align and amplify messaging across campaigns. Partner with fundraising teams to develop mission-aligned social content that inspires giving and sustains donor engagement. Coordinate with influencers, partners, and agencies as needed to support broader content and campaign strategies. Ensure content is visually and tonally consistent across all platforms while being adaptable for different audience segments and goals. Performance Optimization Leverage data-driven insights to evaluate content performance and inform future strategy and creative development. Work with leadership and analytics teams to set and track KPIs (e.g., engagement rates, impressions, follower growth, conversions) to measure success and guide decision-making. Stay current on platform algorithm changes, audience behavior trends, and digital content innovations to keep strategy fresh and effective. Qualifications EDUCATION AND EXPERIENCE Bachelor’s degree required 7-10 years of experience in social media strategy, content marketing, or digital communications, preferably in a non-profit or mission-driven organization. Minimum 1 year experience with people management Proven experience managing social media teams, developing high-impact content, and growing engagement across platforms. Strong knowledge of organic and paid social media strategies. Experience using analytics tools (Google Analytics, Sprout Social, Meta Business Suite, etc.) to measure content effectiveness. Experience with collaborative content creation across departments and external partners. Experience working with influencers, content creators, and partner organizations is a plus. Skills Deep understanding of social media platforms and their algorithms. Excellent communication and writing skills Creative thinking and ability to generate engaging content ideas Basic content creation skills, including: Capturing and editing short-form video content for social platforms. Using simple graphic design tools (e.g., Canva, Adobe Express) to create visually appealing assets. Developing eye-catching social media creative, such as GIFs, quote graphics, and infographics. Strong analytical skills to interpret data and make informed decisions Project management skills to manage multiple initiatives simultaneously Leadership experience to guide and motivate a team Awareness of current digital trends and best practices Self-starter, takes initiative, with the ability to juggle multiple priorities Adheres to time-lines and provides solutions in a timely manner Experience in non-profit a plus ENVIRONMENTAL & WORKING CONDITIONS Normal Internal Environmental and Working Conditions Normal internal office environment. Travel is estimated at 10% (can be up to 1-2 days or more in a month, including weekends, depending upon scheduling requirements). The individual selected for this position must possess and maintain a valid driver’s license and be able to navigate areas of the country or abroad by using a map or other direction methods. Ability to travel by car, airplane, or other modes of transportation required. Physical And Mental Requirements Ability to carry out detailed and complex instructions; ability to interact with coworkers and public by telephone and in person as a member of a team to provide services to customers, both external and internal; ability to perform a variety of duties and to prioritize tasks to meet organizational needs. Ability to clearly and concisely exchange ideas, facts and/or technical information and guidance in person, by telephone, email, fax or correspondence. Physical requirements include: sight, hearing, sitting for four + hours a day, standing for one to two + hours a day, stooping; skills essential for successful communications include speaking, writing and reading comprehension. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Non-profit Organizations Referrals increase your chances of interviewing at Boys & Girls Clubs of America by 2x Sign in to set job alerts for “Social Media Manager” roles. Public Relations Events & Content Creation Intern Atlanta, GA $68,250.00-$6,000.00 5 days ago Atlanta, GA 50,000.00- 70,000.00 2 months ago Atlanta, GA 78,000.00- 90,000.00 4 weeks ago Paid Media Marketing Manager (Content), Amazon Music Atlanta, GA 70,900.00- 151,700.00 6 hours ago Atlanta, GA 75,000.00- 85,000.00 1 month ago Atlanta, GA 97,000.00- 130,000.00 1 day ago Marketing Content Manager - Healthcare/Medical Device Atlanta Metropolitan Area 40.00- 45.00 5 days ago Apartment Assistant Community Manager 21/hr We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Job Details

About Salesforce

We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.

As a global company that's growing at the speed of light, we're seeking a Senior Program Analyst to join the Support Strategy & Ops team. This role will help our Global Business Strategy & Operations (GBSO) Organization scale our Sales Content tooling and AI portfolio. The team sets the strategic direction for the Sales & Sales Support Organizations, driving cross-functional process improvement, technology implementation, and scale initiatives. The GBSO organization is responsible for Sales Content's global business processes and technology.

As a Senior Program Analyst, you'll primarily focus on leading Sales Content technology implementation projects and delivering against the GBSO features backlog and strategic initiatives. A successful candidate must possess strong analytical and communication skills, be able to quickly learn the business and technology domains, and apply that knowledge in conjunction with business analysis skills. This candidate must possess the prescribed business and technical skills/experience, enjoy working in a highly dynamic, fast-paced, and high-growth environment, and be experienced at managing complex projects in support of an overall Enterprise program.

Your Impact

• Deliver on the Sales Content product roadmap, including but not limited to: Agents, Slack search and discovery, content management features, CMS features, workflows, and content analytics features.
• Engage with business users at different levels to understand business needs, then analyze and document their requirements.
• Drive, develop, and maintain numerous project deliverables, including functional/non-functional specifications, data mapping/transformation, solution design, process diagrams, acceptance criteria, User Acceptance Testing (UAT), and other program artifacts.
• Work effectively with the technical/development team and help them understand the specifications/requirements for technical development, testing, and implementation.
• Identify test scenarios, develop test scripts, and execute end-to-end testing and user acceptance testing as needed.
• Ensure solutions promote simplicity, efficiency, and conform to enterprise and architecture standards and guidelines.
• Partner with the enablement organization and operations team to provide training, support, and technical assistance to end-users.
• Partner with the Insights team to ensure analytics are embedded into requirements prioritization and product success readouts.

Required Skills/Experience

• 5 - 7 years of hands-on experience as a business system analyst, specifically in the areas of enterprise systems.
• Experience working with Content Management Systems & AI.
• Salesforce Admin Certification is an asset.
• Ability to connect business requirements to functional application capabilities quickly and assess the appropriate relevance of incorporating different product technologies into business problems; ability to learn new applications and technologies.
• Experience driving and gathering business requirements, assessments, and solutioning, especially in the areas of support.
• Experience working with both business and technical teams, coordinating solution design, development/configuration, and deployment across multi-dimensional teams.
• Experience in business process analysis.
• Analytical mindset and data-driven competencies are a must, with the ability to dig "under the hood" and leverage usage and adoption data points to drive value and change.
• Proven ability to coordinate a diverse set of business users to develop cohesive and streamlined requirements, documentation, and user acceptance criteria.
• Excellent spoken and written communication as well as receptive listening skills, with the ability to present complex ideas in a clear, concise fashion to technical and non-technical audiences.
• Excellent team player who is able to work within a global operating model, including virtual and distributed cross-functional teams, with the flexibility to work across different time zones.
• Ability to support team members and improve work processes.

Accommodations

If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

Helping all candidates find great careers is our goal. The information you provide here is secure and confidential.

We are now directing you to the original job posting. Please apply directly for this job at the employers website.

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Job Details

About Salesforce

We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.

As a global company that's growing at the speed of light, we're seeking a Senior Program Analyst to join the Support Strategy & Ops team. This role will help our Global Business Strategy & Operations (GBSO) Organization scale our Sales Content tooling and AI portfolio. The team sets the strategic direction for the Sales & Sales Support Organizations, driving cross-functional process improvement, technology implementation, and scale initiatives. The GBSO organization is responsible for Sales Content's global business processes and technology.

As a Senior Program Analyst, you'll primarily focus on leading Sales Content technology implementation projects and delivering against the GBSO features backlog and strategic initiatives. A successful candidate must possess strong analytical and communication skills, be able to quickly learn the business and technology domains, and apply that knowledge in conjunction with business analysis skills. This candidate must possess the prescribed business and technical skills/experience, enjoy working in a highly dynamic, fast-paced, and high-growth environment, and be experienced at managing complex projects in support of an overall Enterprise program.

Your Impact

• Deliver on the Sales Content product roadmap, including but not limited to: Agents, Slack search and discovery, content management features, CMS features, workflows, and content analytics features.
• Engage with business users at different levels to understand business needs, then analyze and document their requirements.
• Drive, develop, and maintain numerous project deliverables, including functional/non-functional specifications, data mapping/transformation, solution design, process diagrams, acceptance criteria, User Acceptance Testing (UAT), and other program artifacts.
• Work effectively with the technical/development team and help them understand the specifications/requirements for technical development, testing, and implementation.
• Identify test scenarios, develop test scripts, and execute end-to-end testing and user acceptance testing as needed.
• Ensure solutions promote simplicity, efficiency, and conform to enterprise and architecture standards and guidelines.
• Partner with the enablement organization and operations team to provide training, support, and technical assistance to end-users.
• Partner with the Insights team to ensure analytics are embedded into requirements prioritization and product success readouts.

Required Skills/Experience

• 5 - 7 years of hands-on experience as a business system analyst, specifically in the areas of enterprise systems.
• Experience working with Content Management Systems & AI.
• Salesforce Admin Certification is an asset.
• Ability to connect business requirements to functional application capabilities quickly and assess the appropriate relevance of incorporating different product technologies into business problems; ability to learn new applications and technologies.
• Experience driving and gathering business requirements, assessments, and solutioning, especially in the areas of support.
• Experience working with both business and technical teams, coordinating solution design, development/configuration, and deployment across multi-dimensional teams.
• Experience in business process analysis.
• Analytical mindset and data-driven competencies are a must, with the ability to dig "under the hood" and leverage usage and adoption data points to drive value and change.
• Proven ability to coordinate a diverse set of business users to develop cohesive and streamlined requirements, documentation, and user acceptance criteria.
• Excellent spoken and written communication as well as receptive listening skills, with the ability to present complex ideas in a clear, concise fashion to technical and non-technical audiences.
• Excellent team player who is able to work within a global operating model, including virtual and distributed cross-functional teams, with the flexibility to work across different time zones.
• Ability to support team members and improve work processes.

Accommodations

If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

Imagine a place where who you are, where you're from or the circumstances that surround you don't determine your access to experiences or opportunities. Now imagine a mission, created to enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens. The Boys & Girls Clubs are making that vision a reality in your community and communities around the world.

At Boys & Girls Clubs of America, we're more than an organization; we're a community dedicated to transforming lives. Our mission is to empower young people, especially those who need us most, to reach their full potential as productive, caring, and responsible citizens. Our HR Mission is to support the success of our employees and strengthen BGCA, while our HR Vision is to attract, develop, recognize, and retain talent, fostering a people-first culture that empowers growth, diversity, inclusion, and engagement.

LOCATION: This position is onsite, office-based in Atlanta, GA (hybrid model - 3 days remote / 2 days in office- Tuesday & Wednesday)

The Role

We are seeking a Senior Manager, Social Media & Content Strategy to lead the development and execution of a dynamic social media presence that fuels engagement, advances our mission, and connects with key audiences. This role will oversee the Social Media Manager and work collaboratively across the digital, marketing, and partnership teams to ensure a cohesive, compelling content strategy across all Consumer Marketing channels.

The ideal candidate brings a strong mix of creativity and strategic thinking, with deep expertise in social media, digital storytelling, and performance optimization. This individual will be responsible not only for leading our social media strategy, but also for ensuring that messaging is aligned across email, web, ads, and morecreating a seamless and unified brand experience

DUTIES AND RESPONSIBILITIES

Social Media Strategy

• Lead the development of a comprehensive social media content strategy aligned with brand, marketing, and organizational goals.
• Oversee the creation of engaging, shareable, and high-impact content across major platforms (Instagram, LinkedIn, Facebook, X, etc.).
• Ensure content reflects key priorities, initiatives, and partnerships, working closely with internal stakeholders to source and shape stories.
• Identify and integrate emerging social trends, content formats, and platform best practices to maximize reach and engagement.
• Support the development of basic content assets including short-form video, visuals, and design for social channels.
• Collaborate with the Social Media Manager to create and optimize short-form video content (e.g., Reels, Stories) to enhance engagement and relevance.

Content Strategy Development across Consumer Marketing

• Develop and implement an integrated content strategy across channels (email, website, paid media, etc.) to ensure cohesive messaging and storytelling.
• Partner with digital teams to craft audience-centric content that drives higher open rates, click-throughs, and conversions.
• Collaborate with web teams to maintain website content that is engaging, informative, and optimized for SEO and user experience.
• Work closely with agency and paid media teams to develop compelling ad copy and creative assets that elevate campaign performance and brand awareness.

Collaboration & Cross-Team Integration

• Collaborate with digital marketing, communications, partnerships, and fundraising teams to align and amplify messaging across campaigns.
• Partner with fundraising teams to develop mission-aligned social content that inspires giving and sustains donor engagement.
• Coordinate with influencers, partners, and agencies as needed to support broader content and campaign strategies.
• Ensure content is visually and tonally consistent across all platforms while being adaptable for different audience segments and goals.

Performance Optimization

• Leverage data-driven insights to evaluate content performance and inform future strategy and creative development.
• Work with leadership and analytics teams to set and track KPIs (e.g., engagement rates, impressions, follower growth, conversions) to measure success and guide decision-making.
• Stay current on platform algorithm changes, audience behavior trends, and digital content innovations to keep strategy fresh and effective.

EDUCATION AND EXPERIENCE

• Bachelor's degree required
• 7-10 years of experience in social media strategy, content marketing, or digital communications, preferably in a non-profit or mission-driven organization.
• Minimum 1 year experience with people management
• Proven experience managing social media teams, developing high-impact content, and growing engagement across platforms.
• Strong knowledge of organic and paid social media strategies.
• Experience using analytics tools (Google Analytics, Sprout Social, Meta Business Suite, etc.) to measure content effectiveness.
• Experience with collaborative content creation across departments and external partners.
• Experience working with influencers, content creators, and partner organizations is a plus.

SKILLS

• Deep understanding of social media platforms and their algorithms.
• Excellent communication and writing skills
• Creative thinking and ability to generate engaging content ideas
• Basic content creation skills, including:
• Capturing and editing short-form video content for social platforms.
• Using simple graphic design tools (e.g., Canva, Adobe Express) to create visually appealing assets.
• Developing eye-catching social media creative, such as GIFs, quote graphics, and infographics.
• Strong analytical skills to interpret data and make informed decisions
• Project management skills to manage multiple initiatives simultaneously
• Leadership experience to guide and motivate a team
• Awareness of current digital trends and best practices
• Self-starter, takes initiative, with the ability to juggle multiple priorities
• Adheres to time-lines and provides solutions in a timely manner
• Experience in non-profit a plus

ENVIRONMENTAL & WORKING CONDITIONS

Normal Internal Environmental and Working Conditions

• Normal internal office environment. Travel is estimated at 10% (can be up to 1-2 days or more in a month, including weekends, depending upon scheduling requirements). The individual selected for this position must possess and maintain a valid driver's license and be able to navigate areas of the country or abroad by using a map or other direction methods. Ability to travel by car, airplane, or other modes of transportation required.

Physical and Mental Requirements

• Ability to carry out detailed and complex instructions; ability to interact with coworkers and public by telephone and in person as a member of a team to provide services to customers, both external and internal; ability to perform a variety of duties and to prioritize tasks to meet organizational needs. Ability to clearly and concisely exchange ideas, facts and/or technical information and guidance in person, by telephone, email, fax or correspondence. Physical requirements include: sight, hearing, sitting for four + hours a day, standing for one to two + hours a day, stooping; skills essential for successful communications include speaking, writing and reading comprehension.

• Assist in the development, planning and execution of content across U.S. Soccer's owned and operated platforms, including website, app, DTC, and social media.
• Collaborate with Partnership Marketing and Content Teams on the ideation of new content by leading brainstorm sessions.
• Build content briefs for new content series, including potential roll out plans, mapping to audience cohorts and outlining potential brand integrations.
• Collaborate with Content, Video and Social Media team on building out content distribution schedules, and input into content calendar, including production timelines.
• Support scheduling and publishing content in various CMS platforms, including filling out meta data and optimizing for search engines.
• Track and analyze the performance of content to identify best practices and leverage insights to optimize content plans for future roll outs.
• Take on special projects as needed such as supporting specific campaigns, product launches or other events tied to U.S. Soccer's objectives.
• Stay up to date with latest digital and SEO trends, ensuring U.S. Soccer content remains relevant and impactful.

• 4-5+ years of experience in digital content or marketing with a focus on sports (soccer experience preferred but not required).
• Proven ability to perform and excel in fast-paced environments and meeting tight deadlines
• Strong understanding of SEO best practices and ability to stay on top of trends and algorithm changes
• Experience using different content management systems and web analytics tools
• Ability to present data and insights to different groups of stakeholders at all levels of the federation
• Strong organizational skills with the ability to balance short-term deliverables with long-term projects in concurrent workstreams.
• Experience working with a diverse range of stakeholders in dynamic and fast-changing environments, effectively balancing priorities and ensuring clear communication across teams
• Able to work out of U.S. Soccer's future headquarters in Atlanta, GA
• General knowledge of soccer
• Must be able to connect "micro" details to the "macro" vision and mission.
• Proficient experience with Microsoft Suite (Word, PowerPoint, Excel, and Outlook).

• Spanish speaking is a plus

• Assist in the development, planning and execution of content across U.S. Soccer's owned and operated platforms, including website, app, DTC, and social media.
• Collaborate with Partnership Marketing and Content Teams on the ideation of new content by leading brainstorm sessions.
• Build content briefs for new content series, including potential roll out plans, mapping to audience cohorts and outlining potential brand integrations.
• Collaborate with Content, Video and Social Media team on building out content distribution schedules, and input into content calendar, including production timelines.
• Support scheduling and publishing content in various CMS platforms, including filling out meta data and optimizing for search engines.
• Track and analyze the performance of content to identify best practices and leverage insights to optimize content plans for future roll outs.
• Take on special projects as needed such as supporting specific campaigns, product launches or other events tied to U.S. Soccer's objectives.
• Stay up to date with latest digital and SEO trends, ensuring U.S. Soccer content remains relevant and impactful.

• 4-5+ years of experience in digital content or marketing with a focus on sports (soccer experience preferred but not required).
• Proven ability to perform and excel in fast-paced environments and meeting tight deadlines
• Strong understanding of SEO best practices and ability to stay on top of trends and algorithm changes
• Experience using different content management systems and web analytics tools
• Ability to present data and insights to different groups of stakeholders at all levels of the federation
• Strong organizational skills with the ability to balance short-term deliverables with long-term projects in concurrent workstreams.
• Experience working with a diverse range of stakeholders in dynamic and fast-changing environments, effectively balancing priorities and ensuring clear communication across teams
• Able to work out of U.S. Soccer's future headquarters in Atlanta, GA
• General knowledge of soccer
• Must be able to connect "micro" details to the "macro" vision and mission.
• Proficient experience with Microsoft Suite (Word, PowerPoint, Excel, and Outlook).

• Spanish speaking is a plus

Job ID: 506292

Exempt

Oldcastle Infrastructure™, a CRH company, is the leading provider of utility infrastructure solutions for the water, energy, and communications markets throughout North America. We're more than just a manufacturer of precast concrete, polymer concrete, or plastic products. We're a trusted and strategic partner to engineers, contractors, distributors, specifiers, and more. With our network of more than 80 manufacturing facilities and more than 4,000 employees, we're leading the industry with innovation and a safety-first mindset.

Job Summary

The Content Development Marketing Manager leads the content strategy and production across various platforms. This role oversees creating, implementing, and delivering content that supports company goals, enhances brand presence, and engages target audiences. The ideal candidate will have a strong background in content creation, print, and digital marketing as part of lead generation and brand-building efforts. Understanding of the marketing funnel and how content supports prospects and customers through a buying journey is another important quality of a candidate's success.

Job Location

This position will be located at our Corporate office in the Perimeter area of Atlanta, GA - Hybrid work schedule

Job Responsibilities

• Develop and implement a comprehensive content strategy aligned with company and business-level goals to key target audiences.
• Work with segment and product marketing managers to align content development and delivery with strategic goals.
• Set KPIs related to content creation and deployment that are aligned to support marketing objectives and in support of strategy.
• Develop various types of content, including articles, whitepapers, case studies, paid advertorials, blog posts, and website content. Support the digital marketing team with collaborative content for newsletters, email drip campaigns, and social media posts.
  • Ensure content is optimized for SEO and follows brand voice and guidelines.
  • Stay informed with market trends, competitive content, and government and legislation bills and funding.
• Work with technical product managers, product marketing managers, and engineers to generate technical content that supports increased project specifications.
• Collaborate with the growth marketing team and agency partners to distribute content across relevant channels.
  • Repurpose content for various types of media distribution.
  • Develop and promote distribution strategies to increase reach, engagement, and conversations.

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 5+ yrs of experience in content development. Industrial B2B experience preferred.
• Excellent writing, editing, and proofreading skills.
• Proficiency with SEO tools and content management systems.
• Ability to manage multiple projects and changing demands.
• Familiarity with social media platforms and content marketing strategies.
• Ability to prioritize and manage multiple tasks and projects.
• Strong problem-solving and decision-making skills.
• Flexibility and adaptability to change.
• Excellent leadership qualities, team-player mindset, and self-motivation.

• Highly competitive base pay
• Comprehensive medical, dental and disability benefits programs
• Group retirement savings program
• Health and wellness programs
• An inclusive culture that values opportunity for growth, development, and internal promotion

Job ID: 506292 Exempt Oldcastle Infrastructure, a CRH company, is the leading provider of utility infrastructure solutions for the water, energy, and communications markets throughout North America. We’re more than just a manufacturer of precast concrete, polymer concrete, or plastic products. We’re a trusted and strategic partner to engineers, contractors, distributors, specifiers, and more. With our network of more than 80 manufacturing facilities and more than 4,000 employees, we’re leading the industry with innovation and a safety-first mindset. Job Summary The Content Development Marketing Manager leads the content strategy and production across various platforms. This role oversees creating, implementing, and delivering content that supports company goals, enhances brand presence, and engages target audiences. The ideal candidate will have a strong background in content creation, print, and digital marketing as part of lead generation and brand-building efforts. Understanding of the marketing funnel and how content supports prospects and customers through a buying journey is another important quality of a candidate's success. Job Location This position will be located at our Corporate office in the Perimeter area of Atlanta, GA – Hybrid work schedule Job Responsibilities Develop and implement a comprehensive content strategy aligned with company and business-level goals to key target audiences. Work with segment and product marketing managers to align content development and delivery with strategic goals. Set KPIs related to content creation and deployment that are aligned to support marketing objectives and in support of strategy. Develop various types of content, including articles, whitepapers, case studies, paid advertorials, blog posts, and website content. Support the digital marketing team with collaborative content for newsletters, email drip campaigns, and social media posts. Ensure content is optimized for SEO and follows brand voice and guidelines. Stay informed with market trends, competitive content, and government and legislation bills and funding. Work with technical product managers, product marketing managers, and engineers to generate technical content that supports increased project specifications. Collaborate with the growth marketing team and agency partners to distribute content across relevant channels. Repurpose content for various types of media distribution. Develop and promote distribution strategies to increase reach, engagement, and conversations. Job Requirements Bachelor’s degree in Marketing, Communications, Journalism, or related field. 5+ yrs of experience in content development. Industrial B2B experience preferred. Excellent writing, editing, and proofreading skills. Proficiency with SEO tools and content management systems. Ability to manage multiple projects and changing demands. Familiarity with social media platforms and content marketing strategies. Ability to prioritize and manage multiple tasks and projects. Strong problem-solving and decision-making skills. Flexibility and adaptability to change. Excellent leadership qualities, team-player mindset, and self-motivation. What CRH Offers You Highly competitive base pay Comprehensive medical, dental and disability benefits programs Group retirement savings program Health and wellness programs Aninclusive culture that values opportunity for growth, development, and internal promotion About CRH CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of a large international organization. If you’re up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our official employment application. Please complete your online profile and it will be sent to the hiring manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest! Oldcastle Infrastructure, a CRH Company, is an Affirmative Action and Equal Opportunity Employer. EOE/Vet/Disability CRH is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law. #J-18808-Ljbffr