2 Marketing Optimization jobs in New York
Conversion Rate Optimization Manager
10025 New York, New York
Blue Apron
Posted 17 days ago
Job Viewed
Job Description
THIS IS BLUE APRON
Chefs around the world wear blue aprons when learning to cook, and for us it has become a symbol of lifelong learning. Our highly motivated group of food enthusiasts are inspired to work on complex business problems with creativity and passion, always looking to learn something new. We take preparation seriously, embrace a spirit of excellence, and put in the extra effort in everything we do. We are thrilled to be part of our customers' lives, cooking and creating experiences in their home kitchens.
WHO'S IN THE KITCHEN:
This role is perfect for you if you are results-obsessed and always looking for ways to improve the customer experience. As the Conversion Rate Optimization (CRO) Manager, you will manage all aspects of our experimentation program. You will synthesize data, session replays, user research, and other customer feedback touchpoints to inform and prioritize an experimentation roadmap that will propel the Blue Apron business forward. You're a great fit for this role if you are highly analytical and technical in nature and love to tell the story behind the data. Forecast and react to market trends, dive deep into experiment data and collaborate with product managers to ideate new functionality/capabilities for our website based on analytics and voice of customer program feedback. You will mine key insights from the CRO program that will be shared out creatively on a weekly, monthly, and quarterly basis with partners from our Product, Revenue/Marketing, and Engineering teams. You will have a direct and visible impact on our revenue targets, our digital product roadmap, and key marketing initiatives. You'll be responsible for managing the overall direction of the program, across Product enhancements, Conversion Funnels and Campaign/Funnel optimization. The ideal candidate will evangelize experimentation across the Brooks Running organization to embrace and properly utilize experimentation.
WHAT'S ON THE MENU:
NECESSARY INGREDIENTS:
AT BLUE APRON PRODUCT MANAGEMENT, WE VALUE:
WHY WE LOVE THIS DISH
Blue Apron provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetics, marital status or veteran status. In addition to federal law requirements, Blue Apron complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Chefs around the world wear blue aprons when learning to cook, and for us it has become a symbol of lifelong learning. Our highly motivated group of food enthusiasts are inspired to work on complex business problems with creativity and passion, always looking to learn something new. We take preparation seriously, embrace a spirit of excellence, and put in the extra effort in everything we do. We are thrilled to be part of our customers' lives, cooking and creating experiences in their home kitchens.
WHO'S IN THE KITCHEN:
This role is perfect for you if you are results-obsessed and always looking for ways to improve the customer experience. As the Conversion Rate Optimization (CRO) Manager, you will manage all aspects of our experimentation program. You will synthesize data, session replays, user research, and other customer feedback touchpoints to inform and prioritize an experimentation roadmap that will propel the Blue Apron business forward. You're a great fit for this role if you are highly analytical and technical in nature and love to tell the story behind the data. Forecast and react to market trends, dive deep into experiment data and collaborate with product managers to ideate new functionality/capabilities for our website based on analytics and voice of customer program feedback. You will mine key insights from the CRO program that will be shared out creatively on a weekly, monthly, and quarterly basis with partners from our Product, Revenue/Marketing, and Engineering teams. You will have a direct and visible impact on our revenue targets, our digital product roadmap, and key marketing initiatives. You'll be responsible for managing the overall direction of the program, across Product enhancements, Conversion Funnels and Campaign/Funnel optimization. The ideal candidate will evangelize experimentation across the Brooks Running organization to embrace and properly utilize experimentation.
WHAT'S ON THE MENU:
- Analyze and Iterate: Dive deep into analytics and user research to understand user behavior, spot trends, and formulate data-driven decisions.
- Strategize and Drive: Identify growth opportunities across the customer journey, from awareness to reactivation, and develop a roadmap
- Experiment Continuously: Design, implement, and evaluate A/B tests and other experiments to optimize the product & marketing campaign experience to drive growth and retention.
- Collaborate: Work seamlessly with cross-functional teams - from design to engineering to marketing - to deliver on growth initiatives.
- Leverage technical acumen to effectively partner with cross-functional teams to design and implement new experimentation.
- Maintaining roadmap, requirements gathering, test implementation, measurement, and next-step recommendations to drive measurable increases in conversion rates and revenue.
- Design and implement testing processes and internal tools, in collaboration with Engineering, Design, and Operations, that enable the team to work more efficiently and in an agile manner to support the rapid growth of the company.
- Coordinate creative materials, Configure, QA and troubleshoot tests and personalizations.
- Build a QA practice to verify that all test variations are working as expected before a test launch and check early data post-launch to detect any issues.
- Partner with key stakeholders and translate research findings, insights, and data into actionable, measurable UX recommendations, content update or website improvements.
NECESSARY INGREDIENTS:
- 3+ years working in user experience design, data science, experimentation, digital product management, or similar eCommerce roles centered on insights-driven design
- Well versed in testing methodologies and hands on knowledge of tools such as Optimizely, Salesforce Commerce Cloud, Contentsquare, etc.
- Strong analytical proficiency required; Google Analytics & Amplitude experience preferred
- Demonstrated ability to manage multiple priorities under aggressive deadlines with minimal supervision
- Experience coding with HTML, CSS, and JS to implement basic tests
- Is a problem solver. Proactively seeks creative solutions to achieve better UX/UI
- Data oriented. Uses quantitative data, hierarchical understanding, and causal thinking to find answers
- Proven track record of driving and achieving results through analyzing reports and drawing conclusions/ recommendations
- Demonstrated ability to communicate effectively with engineering and marketing teams
- Demonstrated ability to manage multiple priorities under aggressive deadlines with minimal supervision
- Curious mindset with a bias towards action to move ideas into reality
- Demonstrated ability to work collaboratively with diverse teams to achieve necessary results
- Ability to anticipate how a decision made can affect our customers, our partners, our products, or other departments' operations and/or morale; "connecting the dots"
AT BLUE APRON PRODUCT MANAGEMENT, WE VALUE:
- Eagerness to learn cross-functionally, not only within the Data Engineering domain but also within various business functions like Culinary, Accounting, Consumer Product, Marketing, Finance, and DevOps
- An openness to both giving and receiving constructive feedback with the intention of bettering everyone involved
- A thirst for learning and a passion for putting new technologies, processes and patterns into practice in a realistic manner
- An ability to understand how the whole system fits together at both a high level as well as at a detailed level in the given area of responsibility and beyond
WHY WE LOVE THIS DISH
- Competitive compensation ranging from $100,000 - $115,000
- Employee Discount Program
- Health, Dental, and Vision Benefits
- 401(k) with company match
- Generous paid time off program
- Excellent opportunities for advancement
Blue Apron provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetics, marital status or veteran status. In addition to federal law requirements, Blue Apron complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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0
Product Manager, Marketing Technology Strategy and Optimization
12260 Albany, New York
Cardinal Health
Posted 14 days ago
Job Viewed
Job Description
Edgepark is seeking a customer-obsessed Product Owner, Marketing Technologies to lead the strategy, execution, and optimization of digital tools that support acquisition, engagement, and nurturing across both DTC and B2B healthcare customer journeys. This individual will be responsible for owning the marketing technology stack- anchored in Salesforce Marketing Cloud- and ensuring it integrates seamlessly with other digital experiences.
**_Responsibilities_**
+ Own the digital marketing product vision and roadmap, aligning with customer needs, business objectives, and stakeholder priorities across DTC and B2B customer segments.
+ Lead requirements gathering efforts by collaborating with marketing, sales, and data teams to understand business goals and translate these into actionable product features, user stories, and acceptance criteria.
+ Drive the end-to-end marketing technology lifecycle, from initial discovery to post-launch analysis and iteration.
+ Define key data points, KPIs, and analytics solutions and implement technologies that support effective attribution, personalization, and optimization.
+ Build and maintain a robust data strategy for marketing, ensuring integration between marketing automation platforms (e.g., Salesforce Marketing Cloud), CRM systems, and other tools.
+ Champion the implementation of analytics frameworks, ensuring that performance tracking and reporting are embedded within marketing activities to enable data-driven decision making and continuous optimization.
+ Collaborate with IT and compliance teams to confirm marketing technologies are scalable, secure, and compliant with healthcare regulations (e.g., HIPAA, CAN-SPAM).
+ Be the subject matter expert of all marketing technologies to continually update and optimize in concert with technology enhancements and releases.
+ Prioritize backlogs, define sprint goals, and manage product execution through agile methodology and processes.
+ Identify and prioritize technical enablers to improve time-to-market and campaign flexibility.
**_Qualifications_**
+ 5+ years of product management experience in digital marketing technologies, with a proven track record of managing products through the full lifecycle preferred.
+ Deep expertise in data strategy for marketing, including experience with analytics tools (e.g., GA4, Adobe Analytics), intelligence tools (Marketing Cloud Intelligence), and data integration across platforms preferred.
+ Hands-on experience with Salesforce Marketing Cloud or comparable marketing automation platforms, CRM systems, and data tools preferred.
+ Proven ability to work cross-functionally with marketing, data science, IT, and compliance teams to develop, deploy, and optimize marketing technologies.
+ Strong understanding of analytics frameworks and performance measurement.
+ Demonstrated success in launching marketing automation, lead nurturing, or audience segmentation initiatives.
+ Deep understanding of healthcare compliance and privacy regulations (HIPAA, CAN-SPAM, etc) preferred.
+ Strong collaboration and communication skills, with the ability to translate technical details into business strategies and measurable outcomes.
+ Experience in healthcare or regulated industries preferred.
**_What is expected of you and others at this level_**
+ Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects
+ May contribute to the development of policies and procedures
+ Works on complex projects of large scope
+ Develops technical solutions to a wide range of difficult problems
+ Solutions are innovative and consistent with organization objectives
+ Completes work; independently receives general guidance on new projects
+ Work reviewed for purpose of meeting objectives
+ May act as a mentor to less experienced colleagues
**Anticipated salary range:** $79,700 - $113,800
**Bonus eligible:** No
**Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
+ Medical, dental and vision coverage
+ Paid time off plan
+ Health savings account (HSA)
+ 401k savings plan
+ Access to wages before pay day with myFlexPay
+ Flexible spending accounts (FSAs)
+ Short- and long-term disability coverage
+ Work-Life resources
+ Paid parental leave
+ Healthy lifestyle programs
**Application window anticipated to close:** 09/02/2025 *if interested in opportunity, please submit application as soon as possible.
The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
_Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._
_Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._
_To read and review this privacy notice click_ here (
**_Responsibilities_**
+ Own the digital marketing product vision and roadmap, aligning with customer needs, business objectives, and stakeholder priorities across DTC and B2B customer segments.
+ Lead requirements gathering efforts by collaborating with marketing, sales, and data teams to understand business goals and translate these into actionable product features, user stories, and acceptance criteria.
+ Drive the end-to-end marketing technology lifecycle, from initial discovery to post-launch analysis and iteration.
+ Define key data points, KPIs, and analytics solutions and implement technologies that support effective attribution, personalization, and optimization.
+ Build and maintain a robust data strategy for marketing, ensuring integration between marketing automation platforms (e.g., Salesforce Marketing Cloud), CRM systems, and other tools.
+ Champion the implementation of analytics frameworks, ensuring that performance tracking and reporting are embedded within marketing activities to enable data-driven decision making and continuous optimization.
+ Collaborate with IT and compliance teams to confirm marketing technologies are scalable, secure, and compliant with healthcare regulations (e.g., HIPAA, CAN-SPAM).
+ Be the subject matter expert of all marketing technologies to continually update and optimize in concert with technology enhancements and releases.
+ Prioritize backlogs, define sprint goals, and manage product execution through agile methodology and processes.
+ Identify and prioritize technical enablers to improve time-to-market and campaign flexibility.
**_Qualifications_**
+ 5+ years of product management experience in digital marketing technologies, with a proven track record of managing products through the full lifecycle preferred.
+ Deep expertise in data strategy for marketing, including experience with analytics tools (e.g., GA4, Adobe Analytics), intelligence tools (Marketing Cloud Intelligence), and data integration across platforms preferred.
+ Hands-on experience with Salesforce Marketing Cloud or comparable marketing automation platforms, CRM systems, and data tools preferred.
+ Proven ability to work cross-functionally with marketing, data science, IT, and compliance teams to develop, deploy, and optimize marketing technologies.
+ Strong understanding of analytics frameworks and performance measurement.
+ Demonstrated success in launching marketing automation, lead nurturing, or audience segmentation initiatives.
+ Deep understanding of healthcare compliance and privacy regulations (HIPAA, CAN-SPAM, etc) preferred.
+ Strong collaboration and communication skills, with the ability to translate technical details into business strategies and measurable outcomes.
+ Experience in healthcare or regulated industries preferred.
**_What is expected of you and others at this level_**
+ Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects
+ May contribute to the development of policies and procedures
+ Works on complex projects of large scope
+ Develops technical solutions to a wide range of difficult problems
+ Solutions are innovative and consistent with organization objectives
+ Completes work; independently receives general guidance on new projects
+ Work reviewed for purpose of meeting objectives
+ May act as a mentor to less experienced colleagues
**Anticipated salary range:** $79,700 - $113,800
**Bonus eligible:** No
**Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
+ Medical, dental and vision coverage
+ Paid time off plan
+ Health savings account (HSA)
+ 401k savings plan
+ Access to wages before pay day with myFlexPay
+ Flexible spending accounts (FSAs)
+ Short- and long-term disability coverage
+ Work-Life resources
+ Paid parental leave
+ Healthy lifestyle programs
**Application window anticipated to close:** 09/02/2025 *if interested in opportunity, please submit application as soon as possible.
The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
_Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._
_Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._
_To read and review this privacy notice click_ here (
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