Global Product Marketing Manager, Amazon Music

90230 Culver City, California Amazon

Posted 16 days ago

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Job Description

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. Learn more at innovate with the Amazon Music team!

We are seeking a Product Marketing Manager to lead the in-app messaging experience across the customer lifecycle. You will be responsible for driving growth and retention on our in-app messaging channel, optimizing our sign-in funnel, and improving attribution on Acquisition and Engagement. Your mission is to help Amazon Music scale globally and you will work cross-functionally across growth, product, promotions, and BI to drive the growth of Amazon Music. You are a data-driven marketer and a leader who's particularly energized by driving intentional growth and looking for new areas to learn and scale. Success in this role requires strategic and analytical thinking in the marketing space, where you will build ambitious plans and test white space opportunities. You will identify how to acquire customers at scale, while ensuring quality listening experiences. Overall, you will be entrepreneurial, push boundaries and execute breakthrough campaigns.

Key job responsibilities

- Drive global In-app Messaging (IAM) strategy, testing and execution globally for Amazon Music across the customer lifecycle from Acquisition to Engagement on mobile devices and large screens.

- Responsible for developing requirements for Marketing tools with product and tech teams

- Optimize sign-in rates and funnel analytics with BIEs and Data Science. Set KPIs, establish reporting and review in-app messaging measurement and performance

- Own strategy, execution and performance in app marketing campaigns, including all messaging and translation. Establish ongoing creative refresh and optimization program, working closely with design team

- Test and learn across new placement modals, managing multivariate and A/B testing campaigns

- Complete weekly, monthly, and quarterly performance business reviews and projections for each country, showcasing results the team has delivered and presenting to country and executive leadership

BASIC QUALIFICATIONS

- 4+ years of professional non-internship marketing experience

- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.

- Excellent leadership and communication to drive recommendations, articulate tradeoffs and influence senior executives. Excellent presentation, and interpersonal skills.

- High attention to detail, across both business and technical domains

- Exceptional analytical and quantitative skills, with a natural curiosity to measure, test, learn and iterate in order to get the best results possible.

- Proven track record of creating customer segmentation and executing testing plans.

- Demonstrated success in delivering results in a fast-paced, rapid-growth environment.

PREFERRED QUALIFICATIONS

- MBA/advanced degree or equivalent experience

- 5+ years of marketing experience

- 5+ years of relevant work experience managing online customer experience, marketing strategies, and site merchandising, preferably in consumer retail, e-commerce or subscription based business.

- Experience with in app messaging and marketing platforms (Braze, Iterable, LeanPlum, Swrve, Adobe, Localytics etc.)

- Experience with data analytics and visualization platforms (Adobe Analytics, Amplitude, Tableau, Mode, Thoughtspot)

- Familiarity with SQL and data extraction

- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
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Marketing Strategy Manager

90403 Santa Monica, California O Positiv Health

Posted 2 days ago

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Join to apply for the Marketing Strategy Manager role at O Positiv Health O Positiv is a Los Angeles-based health & wellness brand built on the idea that small acts of self-care produce positive outcomes. We’ve created the first-ever PMS supplement, FLO Vitamins, designed to make periods and the symptoms that come with them more tolerable. Along with FLO, we have products spanning many women’s health topics such as immunity, gut health, skin health, and many more to come. Our team is small-yet-mighty, with big ambitions and an entrepreneurial spirit. We are a growth-stage startup gaining serious traction (check us out in Fortune, Forbes, Bloomberg, and Business Insider), with a strong brand presence and some amazing advisors. We’re growing quickly, and we’ll give you the opportunity to do the same. Your Role The Marketing Strategy Manager will be responsible for ideating, scoping, and executing marketing strategies to grow O Positiv’s customer lifetime value. This is a highly strategic and analytical role and features opportunities to creatively score long-term gains across multiple customer segments. This role will own emerging marketing channels focused on existing customers, specifically how to drive continued demand and increase customer retention and satisfaction. Day-to-day responsibilities can include both internal and external stakeholder management – for example, presenting new projects to leadership to win back past subscribers, managing vendor relationships, and partnering with creatives and data to shape marketing campaigns. We are looking for someone who is hyper-analytical and data-obsessed, with a self-starter and ownership mindset. The ideal candidate will be able to manage marketing initiatives from end-to-end (conception to analysis to scaling recommendation), can collaborate effectively with multiple stakeholders, and should ensure all projects are executed within deadlines. The ideal candidate thrives in a fast-paced environment and startup culture, and is excited to set and meet aggressive goals. This role reports to the Head of Retention and will be highly cross-functional, collaborating across the acquisition, retention, digital, product, data, and creative teams at O Positiv. Responsibilities and Duties Ideate, scope, and design effective marketing strategies to find new ways to win and grow customer lifetime value Prioritize marketing and testing initiatives with ROI assessments and a strong bias towards impact Own and manage emerging marketing channels aimed at boosting repeat purchase and customer winback Define and manage reporting on LTV metrics on new projects to measure success Collaborate with internal cross-functional stakeholders (creative, retention, e-commerce, data, etc) to effect marketing strategies Partner with Product Growth leads to define key pathways for cross-selling and retention Develop and present go/no-go and scaling recommendations to senior leadership Qualifications and Skills Experience: Bachelor’s Degree in a relevant field 2+ years experience in an analytical and strategic role Proficiency building out Excel analyses Understanding of wellness or CPG brands Interpersonal: Strong leadership & communication skills: listen, mentor, and teach by example Strong organization capabilities and aptitude in managing multiple moving pieces Exceptional communication skills and adaptability to different audiences Strong time management and prioritization skills Thoughtful and self-reflective, willingness to learn Team-player, hard-working, and goal-oriented Excitement for startups and building from the ground up Additional Preferred Experience and Skills 2+ years experience at a top tier management consulting firm Prior experience in e-commerce, consumer retail and/or digital marketing Startup experience is a plus Passionate about women’s health Hours and Compensation The anticipated base compensation range for this role will be $120,000- $50,000. Compensation will be commensurate with the candidate’s experience and local market rates. Job Type: Full-time Pay based on prior experience Position will be based out of Santa Monica, Los Angeles - in person (Mon-Thurs in office/Friday remote) Flexible PTO, Sick Days, and Wellness Days Monthly Social Hours Medical, Vision, and Dental Coverage 401K with matching $5 /month Fitness Reimbursement + Up to 1,800 in annual wellness benefits An environment of collaboration, high performance, & respect amongst all employees and managers Click here to view our Applicant Privacy Policy. O Positiv is proud to be an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. O Positiv believes in the power of building a diverse and culturally inclusive team. We seek candidates from all backgrounds to join our teams. We're driven to build a workplace based on inclusive behaviors and equitable systems, where all employees can bring their authentic selves, feel engaged, and share their perspectives as a valued member of O Positiv. #J-18808-Ljbffr

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Marketing Strategy & Media Coordinator

91520 Burbank, California Solomon Page

Posted 1 day ago

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We are looking for a Marketing Coordinator for a top media/entertainment company hybrid out of their Burbank CA offices! You thrive in a fast paced environment, love a good challenge, and you're a good human. You can wrangle information from multiple sources, distill it and repackage it with a nice easy to read bow on top. You're always two steps
ahead, love solving creative problems and an excellent communicator.

Responsibilities:

  • Contribute to the development of multiplatform marketing campaigns, from strategy development to final deliverables and reporting.
  • Develop & maintain campaign timeline documents, working closely with partners across social, creative, press, and more.
  • Assist in the development of strategy brief presentations & campaign presentations.
  • Lead day-to-day deliverable execution for paid media and marketing campaigns, working closely with internal and external Creative teams, media agency, & Freeform Social team. Includes timeline and process management & QA of all requested specs & delivered assets.
  • Request company-data through appropriate channels for paid media campaigns.
  • Coordinate agenda, maintain invitee lists, & compile and send notes from all Pod meetings.
Required Qualifications:
  • 2-3 Years Exp
  • Possess excellent written and verbal communication skills and interpersonal skills
  • Be detail oriented, work well under deadline pressure, and be extremely flexible.
  • Interpret directions and follow through with assignments to completion
  • Collaboration. Collaboration. Collaboration.
  • Be proficient in Microsoft Office Suite
  • Entertainment Exp
  • Previously worked at other Studios
  • Marketing Strategy or Media exp
If you meet the required qualifications and are interested in this role, please apply today.

The Solomon Page Distinction

Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers - which sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook , and LinkedIn .

Opportunity Awaits.
#LI-CB1
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Director Integrated Marketing Strategy - Advertising & Sponsorship

91520 Burbank, California Sphere Entertainment Co.

Posted today

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Jobs > Director Integrated Marketing Strategy – Advertising & Sponsorship Director Integrated Marketing Strategy – Advertising & Sponsorship Location: Burbank, CA Position Type: Full-time Sphere Entertainment Co. (NYSE: SPHR) is a premier live entertainment and media company. The Company includes Sphere, a next-generation entertainment medium powered by cutting-edge technologies to redefine the future of entertainment. The first Sphere venue in Las Vegas opened in September 2023. In addition, the Company includes MSG Networks, which operates two regional sports and entertainment networks, MSG Network and MSG Sportsnet, as well as a direct-to-consumer and authenticated streaming product, MSG+, delivering a wide range of live sports content and other programming. More information is available at sphereentertainmentco.com. Who are we hiring? The Director Integrated Marketing Strategy – Advertising & Sponsorship will be responsible for enabling advertising and sponsorship revenue through developing innovative and scalable creative advertising solutions. They will craft strategies and products that meet the needs of our partners and customers, utilizing the unique attributes of Sphere while engaging diverse audiences and delivering measurable impact for our clients. This role will bring together Sphere’s cross-functional teams to design business narratives and creative solutions that unlock revenue through ideas. The Director will work with the Sales team to develop and implement campaign-specific strategies against business objectives. What will you do? Work with the Sales team to develop and implement campaign-specific strategies against business objectives. Create innovative, scalable advertising narratives and strategies tailored to the uniqueness of Sphere, focusing on repeatable, high-impact solutions that drive sustained growth across multiple clients. Brainstorm and develop innovative ideas for customer and partner marketing campaigns, ensuring they tap into Sphere’s unique capabilities and align with brand goals and target audience needs. Partner with Sphere Creative Design Studio to design culturally relevant, scalable creative solutions for our advertising and sponsorship partners. Leverage market data and insights to develop narratives and creative strategies that align with client objectives and capitalize on market opportunities. Lead creative-driven strategic conversations with advertising partners to uncover new business opportunities and objectives. Establish frameworks and methodologies that enhance our creative output. Stay ahead of industry trends and emerging technologies to inform innovative approaches. What do you need to succeed? 10+ years of experience in a creative strategy role. Proven track record of delivering creative advertising strategies and ideas that drive revenue and results. Experience working on Media & Entertainment marketing campaigns. Strong presentation design skills are required. Ability to command a room and present thought-leading creative solutions. Strong understanding of the RFP process. Strong analytical skills. Ability to delegate tasks effectively to maximize productivity. Ability to work both independently to troubleshoot and problem solve. Ability to adapt to shifting priorities and openness to learning new ways of working. Ability to be a reliable team member, capable of effective collaboration to achieve shared goals across teams and departments. Ability to communicate effectively at all levels of the organization, tailoring the message based on the purpose, audience, and channel. Ability to embrace change with a flexible mindset, even if the way forward isn’t clear. Pay Range $113,000 — $200,000 USD At MSG, we recognize the importance of upskilling employees’ talents and strengths so they can drive their careers forward. We are proud to offer a robust set of tools and resources to help employees understand their interests and purpose, harness their talents, and obtain the skills they need to reach the next step in their careers. Growth and longevity for our employees are top priorities here. We value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. Apply for this job First Name * Last Name * Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf How did you hear about us? * Select. Are you at least 18 years old? * Select. Are you legally authorized to work in the United States and accept this employment if the Company offers it? (If you are hired, you must provide evidence of such authorization in accordance with the Immigration and Control Act of 1986.) * Select. Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status)? * Select. Have you ever been previously employed with the organization? * Select. Are you currently active-duty military or a military veteran? * Select. Are you currently or have you in the past six months worked for Tao Hospitality or any of its affiliates? * Select. By clicking on the Submit Application button below, you understand that your data will be processed in accordance with the Job Applicant Privacy Policy. EEO We value diversity and welcome employees of all backgrounds. Our Company is an Equal Opportunity Employer and provides equal employment opportunities without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, veteran status, or any other characteristic protected by law. #J-18808-Ljbffr

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VP, Digital Strategy, Entertainment - Versant

91608 Universal City, California NBC Universal

Posted 2 days ago

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NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
Versant is seeking an experienced, innovative and growth-driven digital Vice President, Digital Strategy who will be responsible for managing a multi-platform digital strategy, identifying and executing key KPIs and driving growth and revenue across the SYFY, Oxygen, USA and E! News.
The Vice President will oversee the digital strategy in the following topical areas: multi-platform video, social and emerging platforms, revenue and audience, and establish best-in-class content strategies on websites, apps and third party distribution. The Vice President should have a strong background in digital and entertainment editorial, a demonstrated history of building digital businesses, a clear vision around brand strategy and tactics to build revenue and audience in a highly-competitive, fast-paced environment. A high level of hustle, a passion for storytelling in multiple formats and a strong understanding of all digital platforms including YouTube, Instagram, Facebook, TikTok, Snapchat, Twitter, live programming, on-domain video and editorial, and emerging products is a must.
In addition, a clear programming strategy and how to position content for growth, revenue, and engagement on platforms like AVOD, FAST, audio/podcasts, mobile-web apps, and streaming is required. A clear vision on how to optimize pre-existing products and platforms for revenue and growth or build revenue on a brand's longstanding foundation is also imperative.
Reporting into the Senior Vice President, Digital for Entertainment this candidate will work alongside an established leadership team to develop and execute a cutting-edge and growth-oriented digital strategy.
Responsibilities
Leadership:
+ Experienced digital strategist with a primary focus on building digital businesses, premium video, and editorial across the Entertainment brands and spearheading new strategies to build audience and revenue
+ Leader should be a self-starter who excels in managing multiple brand strategies
+ Leader must be rooted in a digital-first strategy, with a deep understanding on how to build out brand IP to grow digital P&Ls working alongside executives in editorial, marketing, live events, PR, analytics and other digital team members.
+ Stay up to date on industry trends, analyze competitors and formats with ability to react quickly and adapt strategy
+ Clear visionary with ability to create KPIs and identify tactics to execute KPIs
Growth Strategies + Revenue:
+ Grow digital revenue across platform, thinking strategically about the core revenue to business as well emerging revenue opportunities.
+ Must be able to conceptualize, build and execute cross-platform digital and social strategies primed for growth (audience, engagement and views) on YouTube, on-domain, Facebook, TikTok, Instagram, Twitter, Snapchat and emerging platforms. Identify key KPIs for team to execute rooted in that strategy
+ Collaborate with ad sales teams, sponsorships/integrations to identify digital-first integrations and revenue opportunities
+ Work with leadership to create a Long-Range Plan (LRP), analyze metrics, identify trends and use metrics-driven thinking to pivot and position brands for success
+ Develop and manage P&Ls across all digital brands. Collaborate with finance teams
+ Manage relationships with partners like YouTube, TikTok, Meta, Spotify, to ensure that Versant Entertainment is strongly positioned to take advantage of new product opportunities and new content strategies.
+ Clear understanding of how to build digital revenue in a variety of platforms and formats: AVOD, FAST, streaming, apps, on-platform and off-platform. Ability to execute said revenue strategy.
+ Create a robust digital video strategy (short form, long form, social and digital original programming) across all brands and platforms to broaden brand IP. A deep understanding of digital video production and digital video best practices is a must.
+ Work with audience development on strategy for paid traffic optimizing earned views and subscribers
+ Guide traffic analysis and contribute future coverage plans based on data insights and user engagement
Operations:
+ Ability to identify business efficiencies and manage team leaders
+ Oversee the technical stack of all websites, applications, live events and video distribution. Work as the key liaison interfacing with technical and product teams across the company
+ Liaise with legal and business affairs teams, maintain all digital business contracts
+ Manage video distribution efforts across digital platforms
+ Strong familiarity with programming content for growth on streaming platforms and FAST channels as well as AVOD.
Editorial:
+ Strong command of editorial best practices and journalistic integrity, skilled at building traffic and fandom on O&O site
+ Work alongside, social, video, original, editorial and brand leaders to monitor brand sentiment and community engagement
+ Strong familiarity with SEO, best practices for on-domain and off-domain growth, web applications and distribution platforms
+ Work with social and editorial teams on cross promotion distribution strategy and implementation
Basic Qualifications
+ Bachelor's Degree or equivalent work experience
+ 10+ years of progressive experience in digital strategy
+ Experience transferring creative ideas into successful audience growth on social platforms
+ Big-picture strategist, with the ability to seamlessly execute on vision
+ Proven ability to drive revenue streams and growth on each platform
+ Proven experience driving social media and content strategy within the voice of the brand
+ Strong video editorial and traditional digital background
+ Inspirational leader: ability to lead teams to pivot quickly through the dynamic digital environment
+ Strong knowledge of SEO and algorithms
+ Ability to grow originals without known IP
+ Ability to connect trends and influencers with USA, Oxygen, SYFY and E! News brands
+ Strong understanding of social media measurement and how to tie results back to client and business goals
Desired Characteristics
+ Strong client service skills and experience, clear and effective communicator
+ Self-starter with the ability to conceptualize and execute to hit deadlines
+ Ability to multi-task and manage multiple initiatives at once
+ Ability to think strategically and execute methodically
+ Strong sense of pop culture
Additional Requirements:
+ Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
+ This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page ( of the Careers website. Salary range: $200,000 - $250,000 (bonus and long-term incentive eligible)
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to
Although you'll be hired as an NBCU employee, your employment and the responsibilities associated with this job likely will transition to Versant in the future. By joining at this pivotal time, you'll be a part of this exciting company as it takes shape.
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Program Manager, Marketing PM/PC Strategy

90504 Torrance, California Herbalife

Posted 5 days ago

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Join to apply for the Program Manager, Marketing PM/PC Strategy role at Herbalife 2 days ago Be among the first 25 applicants Join to apply for the Program Manager, Marketing PM/PC Strategy role at Herbalife Get AI-powered advice on this job and more exclusive features. This range is provided by Herbalife. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $115,900.00/yr - $34,100.00/yr Overview THE ROLE: The Marketing Program Manager, PM/PC Strategy, is a key leader within Herbalife’s Customer Marketing team responsible for driving strategic lifecycle initiatives that deepen engagement, retention, and product volume among Preferred Members (PM) and Preferred Customers (PC). This role will play a critical part in the migration to Herbalife’s new loyalty platform, guide the evolution of the Herbalife Rewards program, and lead the planning and execution of product launch campaigns that resonate with PM/PC segments. The ideal candidate combines strategic vision with operational excellence, is data-savvy, and thrives in a cross-functional, fast-moving environment. HOW YOU WOULD CONTRIBUTE: Lead strategy and execution of lifecycle campaigns designed to improve PM/PC customer engagement, retention, and reactivation. Manage communications and campaigns that guide customers through key moments in their journey—onboarding, education, loyalty activation, and re-engagement. Own campaign planning and delivery across email, in-app, web, and owned channels to increase program participation and product usage. Support Herbalife Rewards initiatives for PM/PC audiences, including tier education, benefit reminders, and promotional engagement moments. Coordinate with internal teams and agency partners to brief creative, manage timelines, and ensure on-brand, compliant content delivery. Monitor program performance, identify insights, and optimize campaigns to drive continued impact. Contribute to seasonal planning, product launch readiness, and targeted customer touchpoints to drive sustained value. Work closely with Digital, Product Marketing, Sales, Legal, and Creative to align efforts and support business goals. Bring forward innovative ideas and test-and-learn approaches to enhance lifecycle marketing effectiveness. Additional responsibilities as assigned. WHAT’S SPECIAL ABOUT THE TEAM: The Customer Marketing team combines strategic focus with creative execution to deliver campaigns that truly connect with our customers. We are a collaborative, high-energy group that thrives on data, innovation, and shared goals. This role offers the chance to take initiative, shape high-impact programs, and directly influence customer growth and loyalty outcomes. SUPERVISORY RESPONSIBILITIES: None Qualifications SKILLS AND BACKGROUND REQUIRED TO BE SUCCESSFUL: 7–8 years of experience in digital marketing, customer lifecycle marketing, or loyalty programs. Demonstrated success in planning and executing retention and reactivation campaigns. Strong project management skills with the ability to manage timelines, assets, and stakeholders. Data-driven mindset with the ability to interpret insights and optimize accordingly. Excellent communicator with experience managing creative and legal review processes. Familiarity with CRM systems, email marketing platforms, and customer segmentation strategies. Experience in consumer wellness, health, or lifestyle brands is a plus. Education Bachelor’s or Master’s degree in Marketing, Business Administration, or related field. At Herbalife, we value doing what’s right. We are proud to be an equal opportunity employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected characteristic. We value diversity, strive for inclusivity, and believe the differences among our teammates is a key contributor to Herbalife’s ongoing success. Herbalife offers a variety of benefits to eligible employees in the U.S. (limited to the 50 States and the District of Columbia), which includes Group Health Programs, other Voluntary Benefit Programs, and Paid Time Off. Group Health Programs include Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD&D; Short-Term and Long-Term Disability and an Employee Assistance Program (EAP). Other Voluntary Benefit Programs include a 401(k) plan, Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Life/Critical Illness/Hospitalization/Accident Insurance, and Pet Insurance. Paid time off includes Company-observed U.S. Holidays, Floating Holidays, Vacation, Sick Time, a Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave and time off for voting. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email your request to (email protected). Terms of Use Privacy Policy CCPA Supplemental Notice Herbalife Consumer Health Data Privacy Policy Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Project Management and Information Technology Industries Wellness and Fitness Services Referrals increase your chances of interviewing at Herbalife by 2x Get notified about new Program Manager jobs in Torrance, CA . 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Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

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Program Manager, Marketing PM/PC Strategy

90509 Torrance, California Herbalife

Posted 2 days ago

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Program Manager, Marketing PM/PC Strategy
Category: Marketing
Position Type: Regular Full-Time
External ID: 17150
Location: Torrance, CA, United States
Date Posted: Jul 14, 2025
Hiring Range: 115,900.00 to 134,100.00 USD Annually
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**Overview**
THE ROLE:
The Marketing Program Manager, PM/PC Strategy, is a key leader within Herbalife's Customer Marketing team responsible for driving strategic lifecycle initiatives that deepen engagement, retention, and product volume among Preferred Members (PM) and Preferred Customers (PC). This role will play a critical part in the migration to Herbalife's new loyalty platform, guide the evolution of the Herbalife Rewards program, and lead the planning and execution of product launch campaigns that resonate with PM/PC segments. The ideal candidate combines strategic vision with operational excellence, is data-savvy, and thrives in a cross-functional, fast-moving environment.
HOW YOU WOULD CONTRIBUTE:
- Lead strategy and execution of lifecycle campaigns designed to improve PM/PC customer engagement, retention, and reactivation.
- Manage communications and campaigns that guide customers through key moments in their journey-onboarding, education, loyalty activation, and re-engagement.
- Own campaign planning and delivery across email, in-app, web, and owned channels to increase program participation and product usage.
- Support Herbalife Rewards initiatives for PM/PC audiences, including tier education, benefit reminders, and promotional engagement moments.
- Coordinate with internal teams and agency partners to brief creative, manage timelines, and ensure on-brand, compliant content delivery.
- Monitor program performance, identify insights, and optimize campaigns to drive continued impact.
- Contribute to seasonal planning, product launch readiness, and targeted customer touchpoints to drive sustained value.
- Work closely with Digital, Product Marketing, Sales, Legal, and Creative to align efforts and support business goals.
- Bring forward innovative ideas and test-and-learn approaches to enhance lifecycle marketing effectiveness.
- Additional responsibilities as assigned.
WHAT'S SPECIAL ABOUT THE TEAM:
The Customer Marketing team combines strategic focus with creative execution to deliver campaigns that truly connect with our customers. We are a collaborative, high-energy group that thrives on data, innovation, and shared goals. This role offers the chance to take initiative, shape high-impact programs, and directly influence customer growth and loyalty outcomes.
SUPERVISORY RESPONSIBILITIES:
None
**Qualifications**
SKILLS AND BACKGROUND REQUIRED TO BE SUCCESSFUL:
- 7-8 years of experience in digital marketing, customer lifecycle marketing, or loyalty programs.
- Demonstrated success in planning and executing retention and reactivation campaigns.
- Strong project management skills with the ability to manage timelines, assets, and stakeholders.
- Data-driven mindset with the ability to interpret insights and optimize accordingly.
- Excellent communicator with experience managing creative and legal review processes.
- Familiarity with CRM systems, email marketing platforms, and customer segmentation strategies.
- Experience in consumer wellness, health, or lifestyle brands is a plus.
Education
- Bachelor's or Master's degree in Marketing, Business Administration, or related field.
At Herbalife, we value doing what's right. We are proud to be an equal opportunity employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected characteristic. We value diversity, strive for inclusivity, and believe the differences among our teammates is a key contributor to Herbalife's ongoing success.
Herbalife offers a variety of benefits to eligible employees in the U.S. (limited to the 50 States and the District of Columbia), which includes Group Health Programs, other Voluntary Benefit Programs, and Paid Time Off. Group Health Programs include Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD&D; Short-Term and Long-Term Disability and an Employee Assistance Program (EAP).
Other Voluntary Benefit Programs include a 401(k) plan, Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Life/Critical Illness/Hospitalization/Accident Insurance, and Pet Insurance. Paid time off includes Company-observed U.S. Holidays, Floating Holidays, Vacation, Sick Time, a Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave and time off for voting.
If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email your request to

.
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Manager, Digital Planning & Strategy

90211 Beverly Hills, California Live Nation Entertainment

Posted 2 days ago

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Job Description

Manager Of Digital Planning & Strategy

Job Summary:

Who Are We?

Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year.

Who Are You?

Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!

The Job

Live Nation's Media & Sponsorship division is seeking a Manager of Digital Planning & Strategy to support the development and execution of digital media campaigns across high-profile brand partnerships. This role will work cross-functionally with Sales, Marketing, Finance, and internal teams to ensure campaign plans are accurate, aligned, and delivered effectively. The ideal candidate is a strong communicator with a solid grasp of the digital media ecosystem and a passion for live entertainment.

What This Role Will Do

Pre-Sale Responsibilities

  • Respond to RFPs from National and Local Sales teams.
  • Join kickoff calls with Sales and Marketing to align on campaign goals.
  • Develop comprehensive and strategic digital media plans in collaboration with other departments.
  • Provide supporting materials to Sales including audience profiles, specs, and timelines.
  • Review Insertion Orders (IOs) before they are submitted to senior management for approval.

Post-Sale (Internal Coordination)

  • Share finalized campaign details with Finance and internal teams.
  • Submit booking requests and coordinate with trafficking, ad ops, and planning teams.
  • Schedule and lead internal campaign kickoff calls.
  • Monitor campaign delivery and performance; ensure timely optimizations in collaboration with execution teams.
  • Collect and send monthly billing data to Finance.
  • Build campaign wrap reports highlighting insights, performance, and future recommendations.

Post-Sale (Client Management)

  • Gather and traffic all creative assets from clients and agencies.
  • Confirm campaign launches and send screenshots within 48 hours.
  • Track campaign pacing and performance, ensuring all deliverables are met.
  • Communicate campaign optimizations or changes with clients as needed.
  • Manage updates to campaign plans, IOs, and creative assets.
  • Deliver performance reports to clients at regular intervals based on agreement.

Additional Responsibilities

  • Join client calls and meetings with Sales as needed.
  • Support special projects and ad hoc initiatives as assigned by senior leadership.

What This Person Will Bring

  • 35 years of digital media planning or strategy experience, preferably in media, advertising, or entertainment.
  • Hands-on experience building digital media plans and working across internal departments.
  • Experience managing post-sale execution including optimizations, billing, and reporting.
  • Solid understanding of digital media channels including display, video, social, and programmatic.
  • Excellent organizational and project management skills; capable of juggling multiple campaigns at once.
  • Strong written and verbal communication skills; experience working with both internal and external stakeholders.
  • Proficiency in Microsoft Excel, PowerPoint, and media planning tools/platforms.
  • Attention to detail with a collaborative and proactive mindset.
  • Passion for live entertainment and the digital advertising space.

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

Equal Employment Opportunity

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.

Hiring Practices

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

The expected compensation for this position is: $70,000 USD

Pay is based on a number of factors including market location, qualifications, skills, and experience.

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Manager - Digital Content Strategy KABC-TV

91222 Glendale, California Southern California Broadcasters Association

Posted 5 days ago

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Job Description

Job Details Station/Call Letter: KABC, TV Contact: Please apply online, no email or phone calls Carmella Zigler Contact Email: Contact Phone Number: (818) 863-777 Experience needed: Strong written, verbal, and presentation skills required. Minimum five years experience analyzing data in a content-driven environment to make strategic decisions around audience engagement preferred. Experience working and multitasking in a high-pressure news environment is a plus. BA or BS from a four-year accredited college or university or equivalent experience required. Description: ABC7 Los Angeles is seeking a Manager of Digital Content Strategy who will work in collaboration with all content, news, and marketing teams to help lead our best-in-class journalists and storytellers, providing strategic guidance and actionable insights to serve all our digital audiences. This position is expected to lead our efforts at digital strategy around content creation, distribution, and engagement across all dayparts. The ability to lead and work collaboratively with talent, reporters, producers, marketers, photographers, and managers on short and long-range projects is critical. Candidate should have full understanding of the multiplatform audience. Please apply online at or send resume to: ABC7 Los Angeles, Attn: HR, Dept. MDS/scba, 500 Circle Seven Drive, Glendale, CA 91201. Equal Opportunity Employer – Female/Minority/Veteran/Disability/Sexual Orientation/Gender Identity. #J-18808-Ljbffr

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Head, Digital Media & Content Strategy

90079 Los Angeles, California The J. Paul Getty Trust

Posted 1 day ago

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Job Description

Job Family Professional / Managerial Type Regular Full-Time Position Status Getty Center Workplace Type Hybrid / Partially Remote Salaried / Hourly Salaried Hiring Pay Scale $98,820 - $133,380 Annually Salary Commensurate with experience and internal equity Program / Department Research Institute - 0461-Content and Digital Strategy Requisition Number 2025-4611 ERRP Eligible No Getty is committed to creating a welcoming workplace that reflects the various backgrounds of the communities we serve. We value differences in the pursuit of inquiry and knowledge, mutual understanding, respect, trust, transparency, and cooperation. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship or immigration status, color, disability, ethnicity, familial status, gender identity and / or expression, genetic information, marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other protected status. Job Summary The Getty Research Institute (GRI) seeks a Head, Digital Media & Content Strategy to shape and execute on the digital storytelling, media, and content strategies that bring our cultural arts mission to life. We seek a leader who has a vision for bridging the GRI's physical collections and on-site offerings with virtual content, coordinating across the entire program, and collaborating with both internal Getty partners and external stakeholders. This senior leadership role will develop a robust digital presence that deepens engagement online and amplifies the GRI's legibility across diverse audiences and platforms and identifies, implements, and refines effective audience development strategies based on both industry best practices and assessment of metrics. The position manages the activities of a department with budget, planning, and staffing oversight and is accountable for a broad portfolio of work that is developed and disseminated across a wide range of heavily trafficked digital channels and platforms. These digital outputs include Getty's social media channels, eNewsletters, magazine, podcasts, videos, LinkedIn, as well as our YouTube channel and GRI monthly eNewsletter. This role is also responsible for delivering on major website improvements as part of a larger getty.edu website redesign effort to offer meaningful and user-friendly online content for our broad global audiences. In this department head role, you will lead a creative, united, highly productive, and award-winning team dedicated to publishing human-centered stories, multimedia, and online content about the GRI's work, including exhibitions, public programs, publications, archives and special collections, research projects, and major initiatives. The GRI is an international center for the study of visual culture, housing one of the largest art libraries in the world, with vast special collections ranging from the 15th century to the present. We have a knowledgeable and diverse staff and are committed to preserving, creating, and sharing resources related to the history of art, conceived in the broadest terms. Major Job Responsibilities This position plays a pivotal role in driving innovation, fostering collaboration, and enhancing the organization's overall impact via : Team Leadership and Management Recruit, mentor, and oversee a multidisciplinary team of content Creators, writers, and strategists. Foster a culture of collaboration, creativity, and accountability within the digital media team. Provide regular feedback and professional development opportunities to ensure team growth and skill enhancement. Cross-Functional Collaboration Serve as the primary liaison between digital media, communications, marketing, programming, and community engagement teams and departments. Ensure alignment between digital content strategies and broader Getty initiatives. Collaborate with external agencies, vendors, and freelancers to enhance content quality and reach. Innovation and Trendsetting Identify emerging trends, platforms, and technologies in the larger digital media landscape to keep the GRI at the forefront of digital engagement. Encourage experimentation with new formats, tools, and channels to engage diverse and evolving audiences. Serve in an advisory capacity for leadership, stakeholders, and subject matter experts regarding digital trends, platforms, and technologies. Resource and Budget Management Develop and manage department budget, ensuring efficient use of resources. Prioritize projects and allocate resources effectively to achieve organizational goals. Champion Diversity, Equity, Accessibility, and Inclusion Lead efforts to ensure digital content reflects the diversity of the organization's audiences and stakeholders. Promote inclusive storytelling practices and represent diverse voices in all digital content. Qualifications 5 to 7 years of supervisory experience A strong background in arts and humanities and knowledge of a cultural research environment is highly preferred Strong leadership skills with ability to work cooperatively with diverse groups of people. A balanced approach to leadership, with a comfort operating both strategically and tactically. Working knowledge of UX strategy and / or Design Thinking principles Knowledge, Skills and Abilities Strong understanding of leadership principles, team dynamics, and strategic direction for digital media teams. Expertise in identifying barriers to communication and implementing effective solutions to foster collaboration and understanding. Comprehensive knowledge of organizational directives, priorities, and the broader cultural and institutional context to guide team efforts effectively. Experience with project management principles and techniques, including cross-functional collaboration and stakeholder engagement. Advanced knowledge of contemporary methods and innovations in digital content strategy and media production. Expertise in understanding audiences' online needs and behaviors and implementing strategies for audience development Exceptional communication skills to convey priorities, expectations, and organizational goals with transparency and clarity. Strong problem-solving skills with the ability to identify and address complex issues while balancing the needs of diverse stakeholders. Establish operational objectives and deliver clear guidance to ensure departmental success. Partner effectively with stakeholders to define, prioritize, and deliver impactful projects. Stay attuned to emerging trends, ensuring staff are updated on important trends and innovations are incorporated into workflows. Demonstrate openness to new ideas and approaches, fostering a culture of adaptability and innovation. Demonstrated ability to design and implement data driven communications strategies, with assessment of impact. Balance competing needs and priorities to frame actionable solutions for complex organizational challenges. Proven ability to achieve an organizational vision, amplify values, and support programs through digital dissemination projects and initiatives. Demonstrated ability to translate organizational goals, user needs, and research into actionable content implementation in a complex environment. Passion for cultural arts and storytelling. Benefits and Perks Here are just some examples that Getty offers / provides for full-time employees : Medical, Dental and Vision insurance coverage, starting on date of hire. Getty pays 75%-95% of the premium, depending on the plan selected. 403(b) Employee Investment retirement plan - with up to 5% Getty Match Getty contribution of 6%, on behalf of employee, to 401(a) retirement account Educational Assistance and professional development Paid Vacation, Sick and Personal Days 12 Paid Holidays Many positions have bi-weekly Off-Fridays On-Site Fitness Center at Getty Center Community service opportunities To learn more about our comprehensive benefits and long list of perks, go to Getty HR . Create a job alert for this search Head Digital Media Content Strategy • Los Angeles, CA, United States #J-18808-Ljbffr

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