What Jobs are available for Digital Strategy in the United States?
Showing 5000+ Digital Strategy jobs in the United States
Digital Content Strategy Manager
37501 Memphis, Tennessee
Autozone
Posted 10 days ago
Job Viewed
Job Description
Job Description
The Manager, Digital Content Strategy will lead the planning, optimization and execution of engaging digital content strategies. This role will focus on driving customer engagement, enhancing AutoZone's digital presence and supporting business goals through innovative content initiatives. The ideal candidate must be a creative and skilled digital storyteller, strategic thinker and collaborative manager who thrives in a fast-paced environment.
Responsibilities
Strategic Content Leadership
- Develop and oversee the content strategy for AutoZone's digital platforms (AutoZone.com and Mobile App), ensuring alignment with the brand, business objectives, merchandising, and customer needs to drive conversion.
- Collaborate with cross-functional teams, including Merchandising, Marketing, Product, and UX/UI, to ensure content supports team and broader organizational goals.
- Drive the creation and implementation of data-driven content plans to enhance the customer experience and improve performance metrics.
Content Development & Management
- Oversee the creation and execution of compelling digital content across the digital experience that drives traffic and conversion.
- Establish and enforce standards and guidelines to ensure consistency and quality across all digital touchpoints.
- Manage timelines and deadlines for content initiatives.
- Drive the creation and maintenance of planning and scheduling documents detailing the release of site content (monthly and ad hoc)
Performance Optimization
- Use analytics tools to measure content performance, identify trends, and optimize strategies based on insights.
- Conduct regular A/B testing and usability studies to refine content and enhance user engagement to drive results.
- Partner with SEO and SEM teams to ensure content is optimized for discoverability and search engine performance.
Team Leadership & Development
- Manage and mentor a team of content specialists fostering a culture of creativity and innovation who are laser-focused on driving sales
- Be able to speak to leadership, presenting strategic initiatives and results.
Innovation & Industry Awareness
- Stay updated on digital trends, emerging technologies, and best practices to keep AutoZone at the forefront of digital engagement.
- Advocate for innovative solutions that elevate the customer experience and differentiate the brand in the competitive marketplace.
Additional Responsibilities Include:
- Build and leverage cross-functional expertise to influence digital/eCommerce strategies and initiatives.
- Create and implement opportunities for process improvements.
- Maintain full understanding of all communication channel plans; help drive collaboration across channels.
- Experience with JIRA, ContentStack (CMS) and Figma or similar tools preferred.
Supervisory Responsibilities
This position has two or more direct reports and will oversee multiple external vendors. In addition, this role offers significant lateral and upward influence, leading strategic conversations across the organization and with senior leadership teams.
Qualifications
- Bachelor's degree in business, Marketing or similar field or equivalent years of experience
- 7-10 years of experience in marketing and project management, retail industry preferred
- Experience or understanding of digital touchpoints (online, mobile, display advertising, SEO, paid search, email)
- Experience leveraging analytics and tracking key performance metrics to guide strategies
- Assist in product, segment and category support for growth initiatives.
- Take both a lead and supporting role in executing marketing initiatives.
What We're Looking For
About Autozone
Since opening our first store in 1979, AutoZone has grown into a leading retailer and distributor of automotive parts and accessories across the Americas. Our customer-first mindset and commitment to Going the Extra Mile define who we are, for both our customers and AutoZoners. Working at AutoZone means being part of a team that values dedication, teamwork, and growth. Whether you're helping customers or building your career, we provide tools and support to help you succeed and drive your future.
Benefits at AutoZone
AutoZone offers thoughtful benefits programs with one-on-one benefits guidance designed to improve AutoZoners' physical, mental and financial well-being.
All AutoZoners (Full-Time and Part-Time):
- Competitive pay
- Unrivaled company culture
- Medical, dental and vision plans
- Exclusive discounts and perks, including an AutoZone in-store discount
- 401(k) with company match and Stock Purchase Plan
- AutoZoners Living Well Program for free mental health support
- Opportunities for career growth
Additional Benefits for Full-Time AutoZoners:
- Paid time off
- Life, and short- and long-term disability insurance options
- Health Savings and Flexible Spending Accounts with wellness rewards
- Tuition reimbursement
Minimum age requirements may apply. Eligibility and waiting period requirements may apply; benefits for AutoZoners in Puerto Rico, Hawaii, or the U.S. Virgin Islands may differ. Learn more about all that AutoZone has to offer at Careers.AutoZone.com.
We proudly support Veterans, Active-duty Service Members, Reservists, National Guard and Military Families. Your experience is highly valued, and we encourage you to apply to join our team.
Online Application:
An online application is required. Click the Apply button to complete your application. For step-by-step instructions on how to apply visit careers.autozone.com/candidateresources.
AutoZone, and its subsidiary, ALLDATA are equal opportunity employers. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally protected categories.
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0
Head of Digital Content Strategy
78701 Austin, Texas
$130000 Annually
WhatJobs Direct
Posted 1 day ago
Job Viewed
Job Description
Our client is seeking an innovative and experienced Head of Digital Content Strategy to lead the development and execution of our comprehensive digital content initiatives. This role is responsible for shaping our online narrative, enhancing brand visibility, and driving audience engagement across all digital platforms. You will manage a talented team of content creators, editors, and strategists, fostering a collaborative and creative environment. The role requires a blend of strategic thinking, creative vision, and data-driven decision-making. You will work closely with marketing, product, and sales teams to ensure content aligns with business objectives and resonates with our target audiences.
Key responsibilities include:
The ideal candidate will possess a Bachelor's degree in Marketing, Communications, Journalism, or a related field. A Master's degree is a plus. A minimum of 7-9 years of experience in digital content strategy, content marketing, or a related field, with at least 3-4 years in a management or leadership role, is required. Proven experience in developing and executing successful content strategies for diverse audiences and platforms is essential. Strong understanding of SEO, SEM, social media marketing, and content analytics tools is crucial. Excellent writing, editing, and storytelling skills are a must. Demonstrated leadership abilities, including team management and cross-functional collaboration, are required. This hybrid role requires the ability to work effectively both in-office and remotely, contributing to a dynamic team environment in Austin, Texas, US .
Key responsibilities include:
- Developing and implementing a cutting-edge digital content strategy aligned with overall marketing and business goals.
- Overseeing the creation, curation, and distribution of engaging content across various channels, including website, social media, email, blogs, and video.
- Managing the editorial calendar, ensuring timely delivery of high-quality content.
- Leading, mentoring, and motivating a team of content professionals, fostering creativity and professional growth.
- Analyzing content performance metrics to identify trends, measure ROI, and optimize future strategies.
- Conducting market research and competitor analysis to identify content opportunities and gaps.
- Collaborating with designers, videographers, and other creative professionals to produce compelling multimedia content.
- Ensuring brand consistency and adherence to style guides across all digital touchpoints.
- Staying abreast of emerging digital trends, tools, and best practices in content marketing and PR.
- Managing relationships with external agencies and freelancers as needed.
The ideal candidate will possess a Bachelor's degree in Marketing, Communications, Journalism, or a related field. A Master's degree is a plus. A minimum of 7-9 years of experience in digital content strategy, content marketing, or a related field, with at least 3-4 years in a management or leadership role, is required. Proven experience in developing and executing successful content strategies for diverse audiences and platforms is essential. Strong understanding of SEO, SEM, social media marketing, and content analytics tools is crucial. Excellent writing, editing, and storytelling skills are a must. Demonstrated leadership abilities, including team management and cross-functional collaboration, are required. This hybrid role requires the ability to work effectively both in-office and remotely, contributing to a dynamic team environment in Austin, Texas, US .
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1
Director of Digital Content Strategy
92101 San Diego Country Estates, California
$125000 Annually
WhatJobs Direct
Posted 2 days ago
Job Viewed
Job Description
Our client is looking for an innovative and results-driven Director of Digital Content Strategy to spearhead their online presence from **San Diego, California, US**. This executive role is responsible for shaping and executing a comprehensive digital content strategy that aligns with business objectives, enhances brand awareness, and drives audience engagement. You will lead a team of content creators, editors, and digital marketers in producing high-quality, compelling content across various platforms including websites, social media, blogs, email marketing, and video. The ideal candidate possesses a deep understanding of content marketing principles, SEO best practices, social media trends, and analytics. You will be tasked with defining content pillars, developing editorial calendars, overseeing content production workflows, and ensuring brand consistency across all digital touchpoints. Key responsibilities include analyzing content performance, identifying key trends and insights, and making data-driven recommendations for optimization. You will also collaborate closely with product marketing, sales, and communications teams to ensure content supports broader marketing campaigns and lead generation efforts. This position requires exceptional leadership, strategic planning, and cross-functional collaboration skills. A proven ability to manage budgets, drive innovation, and measure the ROI of content initiatives is essential. We are seeking a visionary leader who can elevate our client's digital storytelling and establish them as a thought leader in their industry. This is an exciting opportunity to make a significant impact on the company's growth and market position through strategic digital content initiatives. The successful candidate will be passionate about creating engaging narratives and delivering exceptional value to the target audience.
Responsibilities:
Responsibilities:
- Develop and execute a comprehensive digital content strategy aligned with business goals.
- Oversee the creation, publication, and performance of all digital content across multiple platforms.
- Lead and mentor a team of content creators, editors, and digital strategists.
- Define content themes, editorial calendars, and content distribution plans.
- Implement SEO best practices to maximize content visibility and organic reach.
- Analyze content performance metrics and provide actionable insights for improvement.
- Collaborate with marketing, product, and sales teams to ensure content synergy.
- Manage the digital content budget and resource allocation effectively.
- Stay ahead of industry trends and emerging digital content opportunities.
- Ensure brand consistency and voice across all digital communications.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 7 years of experience in digital content strategy and management.
- Proven experience in developing and executing successful content marketing campaigns.
- Strong understanding of SEO, SEM, social media marketing, and email marketing.
- Demonstrated success in leading and managing creative teams.
- Excellent analytical and data interpretation skills.
- Proficiency with content management systems (CMS) and analytics tools (e.g., Google Analytics).
- Exceptional written and verbal communication and presentation skills.
- Strategic thinker with a strong business acumen.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
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2
Head of Digital Content Strategy
95101 San Jose, California
$140000 Annually
WhatJobs Direct
Posted 1 day ago
Job Viewed
Job Description
Our client is searching for a dynamic and experienced Head of Digital Content Strategy to lead their online presence and engagement initiatives. This is a fully remote leadership position, offering the opportunity to shape compelling narratives and drive brand visibility from anywhere. You will be responsible for developing and executing a comprehensive digital content strategy across various platforms, including social media, blogs, websites, and email marketing. Your role will involve overseeing content creation, editorial calendars, SEO optimization, and performance analysis to ensure maximum reach and impact. You will lead a team of content creators, editors, and strategists, fostering a culture of creativity, data-driven decision-making, and continuous improvement. Key responsibilities include defining content themes, identifying target audiences, and ensuring brand consistency and voice across all digital channels. You will also be tasked with staying abreast of emerging digital trends and technologies to keep our client at the forefront of online communication. The ideal candidate will have a strong portfolio demonstrating success in digital content strategy, campaign management, and audience engagement within the media or technology sectors. Excellent leadership, communication, and analytical skills are essential, as is a deep understanding of digital marketing principles and analytics tools. You must be a strategic thinker with a proven ability to translate business objectives into engaging and effective content. This role demands exceptional organizational skills and the ability to manage complex projects and teams remotely, driving cohesive and impactful digital narratives for our client near San Jose, California, US .
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3
Director of Digital Content Strategy
94105 San Francisco, California
$150000 Annually
WhatJobs Direct
Posted 1 day ago
Job Viewed
Job Description
Our client is a premier media organization seeking a visionary Director of Digital Content Strategy to lead our online content initiatives. This is a fully remote, executive-level position where you will be instrumental in defining and executing a comprehensive digital content strategy that drives audience engagement, brand awareness, and revenue growth. You will oversee all aspects of digital content creation, distribution, and optimization across various platforms.
Key responsibilities include developing and implementing innovative content strategies tailored to our target audiences, identifying emerging trends in digital media and audience behavior, and ensuring content alignment with overall business objectives. You will lead a team of content creators, editors, and social media managers, fostering a culture of creativity, quality, and data-driven decision-making. Managing content calendars, overseeing SEO and SEM efforts, and analyzing content performance metrics will be critical to success.
The ideal candidate will have a proven history of developing and executing successful digital content strategies for major brands or media outlets. Exceptional leadership, communication, and interpersonal skills are required to inspire and guide the content team, as well as collaborate effectively with cross-functional departments such as marketing, product, and sales. You should possess a deep understanding of content management systems (CMS), social media platforms, analytics tools (e.g., Google Analytics), and SEO best practices. Experience in A/B testing content and optimizing for user experience is highly desirable.
Qualifications include a Bachelor's degree in Journalism, Communications, Marketing, or a related field, with a Master's degree preferred. A minimum of 10 years of progressive experience in digital content creation, strategy, and management is essential. Experience managing remote teams and a demonstrated ability to deliver measurable results in a fast-paced, digital-first environment are paramount. Our client is looking for a strategic thinker with a keen eye for detail, a passion for storytelling, and a commitment to producing high-quality, engaging content. This is an exciting opportunity to make a significant impact on our digital presence and reach new audiences.
Key responsibilities include developing and implementing innovative content strategies tailored to our target audiences, identifying emerging trends in digital media and audience behavior, and ensuring content alignment with overall business objectives. You will lead a team of content creators, editors, and social media managers, fostering a culture of creativity, quality, and data-driven decision-making. Managing content calendars, overseeing SEO and SEM efforts, and analyzing content performance metrics will be critical to success.
The ideal candidate will have a proven history of developing and executing successful digital content strategies for major brands or media outlets. Exceptional leadership, communication, and interpersonal skills are required to inspire and guide the content team, as well as collaborate effectively with cross-functional departments such as marketing, product, and sales. You should possess a deep understanding of content management systems (CMS), social media platforms, analytics tools (e.g., Google Analytics), and SEO best practices. Experience in A/B testing content and optimizing for user experience is highly desirable.
Qualifications include a Bachelor's degree in Journalism, Communications, Marketing, or a related field, with a Master's degree preferred. A minimum of 10 years of progressive experience in digital content creation, strategy, and management is essential. Experience managing remote teams and a demonstrated ability to deliver measurable results in a fast-paced, digital-first environment are paramount. Our client is looking for a strategic thinker with a keen eye for detail, a passion for storytelling, and a commitment to producing high-quality, engaging content. This is an exciting opportunity to make a significant impact on our digital presence and reach new audiences.
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4
Director of Digital Content Strategy
33601 Tampa, Florida
$140000 Annually
WhatJobs Direct
Posted 1 day ago
Job Viewed
Job Description
Our client, a renowned media and entertainment company, is seeking a visionary Director of Digital Content Strategy to lead its online content initiatives. This is a fully remote role, offering the flexibility to work from anywhere within the US. You will be responsible for defining and executing a comprehensive digital content strategy that drives audience engagement, brand awareness, and revenue growth across all digital platforms. This includes overseeing the creation, curation, distribution, and optimization of all digital content, from articles and videos to social media posts and interactive experiences. The ideal candidate will have a deep understanding of content marketing, SEO, social media trends, and audience segmentation. You will analyze content performance data to identify opportunities for improvement and innovation. This role requires strong leadership skills, a creative mindset, and the ability to collaborate effectively with editorial, marketing, product, and analytics teams. You will manage a team of content creators, editors, and strategists, fostering a culture of innovation and excellence. Your responsibilities will include developing content calendars, managing budgets, and ensuring brand consistency across all digital touchpoints. A proven ability to translate business objectives into compelling content strategies is essential.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement a cutting-edge digital content strategy aligned with business goals.
- Oversee the creation, production, and distribution of high-quality digital content across various platforms.
- Define content pillars, themes, and editorial calendars.
- Analyze content performance metrics and user engagement data to inform strategy and optimize content.
- Lead and mentor a team of content professionals, including writers, editors, and strategists.
- Manage the digital content budget and resource allocation.
- Ensure brand consistency and voice across all digital channels.
- Collaborate with marketing, SEO, social media, and product teams to maximize content reach and impact.
- Identify and leverage emerging content formats and distribution channels.
- Develop strategies to foster community engagement and user-generated content.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field; Master's degree preferred.
- 8+ years of experience in digital content strategy, content marketing, or digital publishing.
- Proven track record of developing and executing successful digital content strategies.
- Deep understanding of SEO, content optimization, social media, and digital analytics.
- Strong leadership and team management skills.
- Excellent written and verbal communication skills.
- Experience with content management systems (CMS) and digital publishing tools.
- Ability to analyze data and translate insights into actionable strategies.
- Creative mindset with a passion for storytelling and audience engagement.
- Experience working effectively in a remote, collaborative environment.
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5
Director of Digital Content Strategy
75201 Dallas, Texas
$140000 Annually
WhatJobs Direct
Posted 1 day ago
Job Viewed
Job Description
Our client, a dynamic media and communications firm, is seeking a visionary Director of Digital Content Strategy to lead their content initiatives. This senior leadership role is responsible for developing and executing a comprehensive digital content strategy that enhances brand visibility, engages target audiences, and drives business objectives. The ideal candidate will have a proven track record in content marketing, SEO, social media management, and multimedia production, with a deep understanding of current digital trends and audience behavior.
Key responsibilities include overseeing the creation, curation, and distribution of compelling content across various digital platforms, including websites, social media channels, email marketing, and emerging platforms. You will lead a team of content creators, editors, and digital marketers, fostering a collaborative and innovative environment. This role requires a strategic thinker who can identify content opportunities, develop content calendars, and measure the effectiveness of content campaigns using analytics tools. You will also be responsible for managing the content budget, ensuring optimal allocation of resources. Collaboration with other departments, such as marketing, sales, and product development, will be crucial to ensure content aligns with overall business goals.
We are looking for a candidate with a Bachelor's degree in Marketing, Communications, Journalism, or a related field; a Master's degree is a plus. A minimum of 8 years of progressive experience in digital content strategy and management, with at least 4 years in a leadership or management role, is required. Demonstrable experience in developing and executing successful multi-channel content strategies, strong understanding of SEO best practices, social media analytics, content management systems (CMS), and digital advertising platforms are essential. Exceptional storytelling abilities, excellent written and verbal communication skills, and a keen eye for detail are a must. The ability to analyze data, draw insights, and iterate on strategy based on performance is critical. This role requires a creative, strategic, and results-driven individual who can inspire a team and elevate our client's digital presence.Location: Dallas, Texas, US
Key responsibilities include overseeing the creation, curation, and distribution of compelling content across various digital platforms, including websites, social media channels, email marketing, and emerging platforms. You will lead a team of content creators, editors, and digital marketers, fostering a collaborative and innovative environment. This role requires a strategic thinker who can identify content opportunities, develop content calendars, and measure the effectiveness of content campaigns using analytics tools. You will also be responsible for managing the content budget, ensuring optimal allocation of resources. Collaboration with other departments, such as marketing, sales, and product development, will be crucial to ensure content aligns with overall business goals.
We are looking for a candidate with a Bachelor's degree in Marketing, Communications, Journalism, or a related field; a Master's degree is a plus. A minimum of 8 years of progressive experience in digital content strategy and management, with at least 4 years in a leadership or management role, is required. Demonstrable experience in developing and executing successful multi-channel content strategies, strong understanding of SEO best practices, social media analytics, content management systems (CMS), and digital advertising platforms are essential. Exceptional storytelling abilities, excellent written and verbal communication skills, and a keen eye for detail are a must. The ability to analyze data, draw insights, and iterate on strategy based on performance is critical. This role requires a creative, strategic, and results-driven individual who can inspire a team and elevate our client's digital presence.Location: Dallas, Texas, US
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6
Head of Digital Content Strategy
98101 Seattle, Washington
$130000 Annually
WhatJobs Direct
Posted 1 day ago
Job Viewed
Job Description
Our client, a leading media conglomerate based in Seattle, Washington, US , is seeking an innovative and strategic Head of Digital Content Strategy. This senior leadership role is responsible for shaping and executing the company's vision for all digital content across multiple platforms. You will lead a talented team of content creators, editors, social media managers, and digital strategists to produce engaging, high-quality content that resonates with our target audiences and drives key business objectives, including audience growth, engagement, and monetization. Your responsibilities will encompass developing comprehensive content calendars, overseeing content production workflows, analyzing content performance metrics, and identifying new content opportunities and emerging trends. You will champion data-driven decision-making, utilizing analytics to optimize content strategies and ensure maximum reach and impact. This role requires a deep understanding of the digital media landscape, including SEO best practices, social media marketing, content management systems, and emerging content formats (e.g., video, podcasts, interactive content). You will collaborate closely with marketing, product development, sales, and editorial teams to ensure alignment and cohesive execution of the overall brand strategy. The ideal candidate will possess exceptional leadership qualities, a keen eye for compelling storytelling, and a proven ability to manage multiple projects in a fast-paced environment. You must be adept at fostering a creative and collaborative team culture, empowering individuals to produce their best work. This is a unique opportunity to define the future of digital content for a prominent media organization.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement a comprehensive digital content strategy.
- Lead and inspire a team of content professionals.
- Oversee the creation and distribution of engaging digital content.
- Analyze content performance and identify areas for optimization.
- Manage content calendars and production workflows.
- Stay ahead of industry trends and emerging content technologies.
- Collaborate with cross-functional teams to ensure brand consistency.
- Drive audience growth and engagement through strategic content initiatives.
- Manage content budgets and resources effectively.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field; Master's degree preferred.
- Minimum of 10 years of experience in digital content strategy and management.
- Proven track record of leading successful digital content initiatives.
- Strong understanding of SEO, social media marketing, and content analytics.
- Excellent editorial judgment and a passion for compelling storytelling.
- Demonstrated leadership and team management skills.
- Experience with content management systems (CMS) and digital publishing platforms.
- Ability to work effectively in a fast-paced, deadline-driven environment.
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7
Senior Marketing Manager, Digital Content Strategy
80202 Denver, Colorado
$100000 Annually
WhatJobs Direct
Posted 1 day ago
Job Viewed
Job Description
Our client, a fast-paced media and public relations firm, is seeking a highly motivated Senior Marketing Manager specializing in Digital Content Strategy. This hybrid role, based in our Denver, Colorado, US office, requires a balance of on-site collaboration and remote work flexibility. You will be responsible for developing and executing innovative digital content strategies that drive engagement, build brand awareness, and support client objectives across various platforms. Your core responsibilities will include overseeing content creation, distribution, SEO optimization, social media integration, and performance analysis. You will lead a team of content creators and digital marketers, guiding them in producing compelling and relevant content that resonates with target audiences. The ideal candidate will possess a deep understanding of current digital marketing trends, content management systems, SEO best practices, and social media analytics. You must have a proven ability to develop data-driven content strategies, measure their effectiveness, and iterate for continuous improvement. Excellent communication, project management, and interpersonal skills are essential, as you will work closely with clients, account managers, and internal creative teams. Experience in the media or PR industry is a significant advantage. If you are a strategic thinker with a passion for creating impactful digital experiences and leading a talented team, we encourage you to apply.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive digital content strategies.
- Oversee content creation, editing, and publishing processes.
- Optimize content for SEO and search engine visibility.
- Manage social media content calendars and engagement strategies.
- Analyze digital content performance and provide actionable insights.
- Lead and mentor a team of digital content specialists.
- Collaborate with clients and internal teams to achieve marketing goals.
- Stay current with digital marketing trends and emerging technologies.
- Manage content-related budgets and resources.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 5+ years of experience in digital marketing, content strategy, or related roles.
- Proven experience in developing and executing successful digital content campaigns.
- Strong understanding of SEO, SEM, social media marketing, and analytics platforms.
- Proficiency with content management systems (CMS) and marketing automation tools.
- Excellent written and verbal communication skills.
- Strong leadership, project management, and team collaboration abilities.
- Ability to work effectively in a hybrid work environment.
- Experience in the media or PR industry is a plus.
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8
Digital Marketing Specialist - Content Strategy
27601 Cary, North Carolina
$65000 Annually
WhatJobs Direct
Posted 1 day ago
Job Viewed
Job Description
Our client is seeking a creative and data-driven Digital Marketing Specialist with a strong focus on Content Strategy to enhance their online presence. In this role, you will be responsible for developing, implementing, and managing a comprehensive content marketing strategy that aligns with business goals and drives audience engagement. You will conduct market research, identify target audience needs, and craft compelling narratives across various digital channels. Responsibilities include creating and curating engaging content for social media, blogs, email campaigns, and website, optimizing content for SEO, and analyzing content performance to inform future strategies. The ideal candidate will possess exceptional writing and editing skills, a deep understanding of digital marketing principles, and experience with content management systems (CMS) and analytics platforms. You should be adept at interpreting data, identifying trends, and translating insights into actionable content plans. This position is based in **Raleigh, North Carolina, US**, and offers a hybrid work model, allowing for a blend of in-office collaboration and remote flexibility. You will work closely with the marketing team, product managers, and sales departments to ensure cohesive messaging and effective campaign execution. This is an excellent opportunity to shape the voice and strategy of a growing brand in the digital space.
Key Responsibilities:
Key Responsibilities:
- Develop and execute a data-informed content marketing strategy.
- Create, edit, and publish engaging content across multiple digital platforms (blog, social media, email, website).
- Conduct keyword research and implement SEO best practices to increase organic visibility.
- Analyze content performance using tools like Google Analytics and provide regular reports.
- Identify target audience segments and tailor content to meet their needs and interests.
- Manage the editorial calendar and ensure timely delivery of content.
- Collaborate with design and multimedia teams to create visually appealing content.
- Monitor industry trends and competitor activities to identify new content opportunities.
- Engage with online communities and respond to comments and queries.
- Optimize existing content for improved performance and relevance.
- Contribute to A/B testing of content elements to enhance engagement.
- Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
- 3+ years of experience in digital marketing, with a specialization in content strategy.
- Proven experience in creating high-quality written and visual content.
- Strong understanding of SEO, SEM, and social media marketing principles.
- Proficiency with Content Management Systems (e.g., WordPress) and marketing automation tools.
- Experience with web analytics tools (e.g., Google Analytics).
- Excellent written and verbal communication skills, with exceptional editing abilities.
- Strong research and analytical skills.
- Ability to work independently and collaboratively in a hybrid team environment.
- Creative thinking and a passion for storytelling.
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9