Digital Marketing Assistant

30383 Atlanta, Georgia Morehouse College

Posted 3 days ago

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Position Details

Position Information

Job Type
Student

Position Title
Digital Marketing Assistant

Purpose or role of this position at Morehouse

The Digital Operations Assistant will provide essential support to the Department of Digital Strategy & Marketing Operations by assisting with the coordination, organization, and execution of digital marketing and operational tasks. This role is ideal for a student who is detail-oriented, tech-savvy, and eager to gain hands-on experience in digital marketing, content management, and analytics. The successful candidate will help ensure smooth daily operations of digital campaigns, content updates, and reporting, while maintaining professionalism and discretion in handling information.

Duties and Responsibilities
  • Assist with updating and maintaining website content using the College's content management system (CMS).
  • Support the scheduling and posting of content on official Morehouse social media channels.
  • Assist in the creation and scheduling of blog content for the Admissions Blog and other blogs managed by Digital Operations.
  • Help collect, organize, and analyze digital campaign data for reporting.
  • Assist in managing email marketing lists, tracking campaign performance, and proofreading copy for accuracy.
  • Organize and maintain shared digital assets (photos, videos, graphics, documents).
  • Monitor and flag any issues with websites, forms, or digital platforms.
  • Coordinate with internal teams to ensure timely delivery of creative assets and project updates.
  • Perform general administrative tasks, including meeting scheduling, note-taking, and tracking deadlines for digital projects.
  • Support other digital marketing and operational initiatives as assigned.
Position Description
Work-Study

Office Location
On Campus

Position Accessibility
In the office

Position Availability
Fall, Spring, Summer

Select the days that are available for students to work and put the hours that are available for students to work (examples 9am-5pm, 9am-12pm & 4pm-6pm)
Monday - 9am-4pm, Tuesday - 9am-4pm, Wednesday - 9am-4pm, Thursday - 9am-4pm, Friday - 9am-12pm

General Qualifications
  • Must have a Federal Work Study award for the current academic term.
  • Skilled in Microsoft Office Suite (Word, Excel, PowerPoint) and comfortable learning new digital tools.
  • Familiarity with social media platforms (Instagram, Facebook, TikTok, LinkedIn) and basic content creation.
  • Strong written and verbal communication skills.
  • Detail-oriented with the ability to manage multiple projects and deadlines.
  • Ability to work both independently and collaboratively in a fast-paced environment.
Specific Qualifications
  • Interest in marketing, communications, or digital media preferred.
  • Experience with design tools (Canva, Photoshop, Illustrator) a plus but not required.
  • Familiarity with Google Analytics, email marketing platforms, or content management systems is a plus.


Position Classification & Hourly Pay Rate
Level 4-$ 12.00 per hour

Employer (Company's Name)
Morehouse College

Address Line 1
830 Westview Dr.

Address Line 2

City
Atlanta, GA

State
GA

Zip Code
30314

Department
Marketing and Communication

Department's Building and Office Number
Gloster Hall, Rm. 104

Supervisor Name
Adrienne Madkins

Supervisor's Work Phone Number


Supervisor's Work Email


Posting Detail Information

Posting Number

Job Open Date
09/10/2025

Job Close Date

Open Until Filled
Yes

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Digital Marketing Manager

39901 Chamblee, Georgia Insight Global

Posted 2 days ago

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Job Description
We are looking for a Digital Marketing Manager to join our clients marketing team. This role is ideal for a marketing generalist who is confident in managing campaigns across multiple channels, optimizing performance, and collaborating with internal teams and external vendors. The right candidate is data-driven, organized, and eager to help grow brands in competitive local markets.
Key Responsibilities
● Plan, launch, and optimize digital marketing campaigns across several channels including LSA (Local Service Ads), Google Ads, Bing, paid social, display, and other online platforms
● Support local marketing efforts including Google Business Profiles, SEO, review management, and map pack optimization
● Manage lead sources, including digital ads, website landing pages, and third-party aggregators
● Coordinate email marketing, social media, and reputation management strategies
● Oversee traditional media campaigns, such as TV, radio, and print/mailers, when needed
● Track and analyze campaign performance; deliver actionable insights and ROI reporting
● Partner with cross-functional teams, vendors, and creative resources to deliver campaigns on time and within budget
● Help manage marketing budgets and ensure efficient use of spend
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: and Requirements
● 4 - 6+ years of experience in digital marketing, preferably in a multi-location or B2C environment
● Strong generalist background with hands-on experience in several of the following: LSA (Local Service Ads), PPC, paid social, SEO, and analytics
● Excellent project management skills with the ability to coordinate across multiple stakeholders
● Strong analytical mindset with experience tracking key KPIs (CPC, CPL, ROAS, ROI, etc.)
● Excellent communication and organizational skills
● Self-starter with the ability to thrive in a fast-paced, growth-oriented environment ● Experience with home services or franchise-style businesses (roofing, HVAC, plumbing, etc.)
● Familiarity with ServiceTitan or other home services CRMs (AccuLynx, Jobber, etc.)
● Hands-on experience with call tracking tools (CallRail), marketing automation (Zapier, Hatch, Chirrp), and landing page platforms (Unbounce)
● Knowledge of review/reputation management tools (Podium, PulseM, etc.) as well as experience with review collection strategies
● Comfort in project management in traditional advertising channels such as TV, radio, and direct mail (Valpak, magazines, etc.)
● Basic design skills to coach creative teams
● Technical foundation: GTM, basic HTML/CSS/JavaScript, or web application familiarity
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Digital Marketing Analyst

30309 Midtown Atlanta, Georgia Zoom

Posted 4 days ago

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What you can expect
As a Digital Marketing Analyst, you'll advise marketing leadership, lead high-impact analysis, and connect marketing efforts to business outcomes. You'll influence strategy, improve Return on Investment, and drive measurable results across the organization.
About the Team
We're a data-driven B2B marketing team focused on accelerating growth, aligning closely with Sales and RevOps to drive pipeline and optimize performance. We value collaboration, accountability, and turning insights into action.
Responsibilities
+ Leading strategic analysis of marketing programs, channels, and campaigns across the customer journey to assess effectiveness
+ Delivering actionable insights to enhance lead quality, boost conversion rates, and improve acquisition and retention
+ Partnering with Growth Marketing, Sales Ops, RevOps, and Finance to build integrated measurement frameworks and guide strategic planning
+ Evaluating marketing's impact on revenue and pipeline to inform data-driven budget allocation and investment strategies
+ Translating complex data into clear narratives and recommendations for senior executives and key stakeholders
+ Championing marketing performance measurement, standardized reporting, and scalable systems to support accountability, transparency, and informed decision-making
What we're looking for
+ Hold a Bachelor's or MBA in business, analytics, or a quantitative field, with 10+ years in marketing, business analytics, or strategy
+ Have deep global B2B SaaS or enterprise tech, marketing expertise, including funnel dynamics, digital performance metrics, and demand generation strategies
+ Have proven track record of using data to influence senior stakeholders, shape strategy, and drive business outcomes
+ Have robust cross-functional collaboration aligning marketing with sales goals, revenue targets, and acquisition objectives
+ Be skilled in modern marketing/sales platforms (e.g., Salesforce, Pardot, web analytics) and leveraging data from these systems
+ Have excellent communication and storytelling abilities; ABM, PLG, and customer journey analysis knowledge is nice to have
Salary Range or On Target Earnings:
Minimum:
$126 500,00
Maximum:
$276 700,00
In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.
Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.
We also have a location based compensation structure; there may be a different range for candidates in this and other locations
At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!
Anticipated Position Close Date:
09/16/25
Ways of WorkingOur structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.
BenefitsAs part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn ( for more information.
About UsZoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.We're problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.
Our Commitment
At Zoom, we believe great work happens when people feel supported and empowered. We're committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know-we're here to support you at every step.
If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form ( and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.
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Digital Marketing Specialist

30309 Midtown Atlanta, Georgia Robert Half

Posted 12 days ago

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Description
Job Posting: Marketing Coordinator
Location: Atlanta, GA (Hybrid)
About the Opportunity
Are you a creative and highly organized individual with a passion for driving impactful marketing initiatives? We are partnering with a leading organization to hire a Brand Marketing Coordinator in Atlanta, GA. In this role, you will play a vital part in the coordination and execution of social media campaigns, email marketing, website updates, and other digital content projects. You'll collaborate with cross-functional teams to maintain timelines, ensure brand consistency, and help agents grow their business.
Qualifications
+ 1-3 years of experience in marketing, content coordination, or related fields.
+ Proficient in social media platforms; experience with scheduling tools (e.g., Buffer) is a plus.
+ Familiarity with email marketing tools and CRMs.
+ Understanding of website CMS platforms (basic coding ability is a bonus).
+ Knowledge of Google Analytics and ability to interpret reporting data.
+ Experience with PPC campaign management (Google Ads, Meta Ads Manager) is helpful.
+ Canva or Adobe Creative Suite experience is an advantage.
+ Strong written and verbal communication skills.
+ Outstanding organizational and time management abilities.
+ Previous experience in real estate marketing or a service-driven industry is a plus, though not required.
Requirements Google Ad, Digital Marketing, Google Analytics, Google AdWords, Email Campaigns Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .
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Digital Marketing Specialist

31144 Kennesaw, Georgia ITW

Posted 12 days ago

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Job Description

**Job Description:**
**Digital Marketing Specialist**
Location: Kennesaw, GA (In-Office)
We're looking for a creative, organized **Digital Marketing Specialist** to help ITW CCE grow by promoting our products online and creating engaging content. You'll manage our website, social media, email campaigns, and support new product launches. You'll also help plan trade shows, create marketing materials, and track results.
**What You'll Do**
+ Keep our website up-to-date and easy to use.
+ Improve search rankings, run paid ads, and build quality links to increase traffic.
+ Partner with Product Management to launch new products and share their value with customers.
+ Create and manage email marketing campaigns.
+ Plan and post social media content (organic and paid).
+ Coordinate paid ads across industry channels.
+ Create sales and product materials, working with designers to keep branding consistent.
+ Design graphics for print and digital use.
+ Manage product label updates.
+ Organize trade show materials, displays, and logistics.
+ Track, report, and analyze marketing results.
**What You'll Bring**
+ Bachelor's degree in Marketing or related field.
+ 2+ years in a digital marketing role.
+ Experience with Adobe Creative Cloud (Illustrator, InDesign, Photoshop).
+ Knowledge of online advertising tools and Google Ads.
+ Familiarity with email marketing platforms (like HubSpot).
+ Strong organization and attention to detail.
+ Excellent communication skills and a team-player mindset.
+ Proficient in MS Office (Excel, Word, PowerPoint).
+ B2B and graphic design experience are a plus.
_ITW is an equal opportunity employer. We value our colleagues' unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential._
_As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship._
_All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws._
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VP, Digital Marketing

30309 Midtown Atlanta, Georgia Dodge Construction Network

Posted 12 days ago

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Job Description

VP, Digital Marketing
Location: Remote, United States
**Description**
Dodge Construction Network (Dodge) is seekinga dynamicand performance-drivenVP, DigitalMarketing with deep expertise in generating high volumes of qualified SMB leads through data-driven organic, paid and social marketing strategies that reflect increasing end-market adoption of AI in the customer journey and purchase funnel. This hands-on role will alsoleadthe optimization and redevelopment of Dodge's marketing websites, ensuring they arehighperforming secure and aligned with customer needs. This role is ideal for a digital leader with strongMarTechacumen, a growth mindset, and a passion for leveraging AI and scalable digital tactics to convert interest into measurable revenue.
This is a full-time position and reports directly to the Chief Marketing Officer.
**_Preferred Location_**
This is a remote, home-office based role and candidates located in the continental United States will be considered.
**_Travel Requirements_**
Expected travel is 10% for this role.
**_Essential Functions_**
**Lead Generation (with strong focus on high-volume SMB)**
+ Develop and execute digital strategies and campaigns to drive large-scale SMB lead generation across paid media, SEO, social, affiliate, and retargetingchannels -achieving aggressive growth targets while optimizing CAC
+ Diversify campaign mix beyond paid search to other forms of B2B paid media (e.g., LinkedIn) and develop a strategy for enabling potential customers to become aware of and interested in Dodge in an increasingly AI-first user journey
+ Optimize ad targeting, ad copy, landing pages, offers, and conversion paths to improve engagement and lead quality; develop a deep understanding of our customer/prospect segments and the best approaches to target them
+ Track campaign, lead-generation, cost metrics and develop analytics insights that drive ongoing performance improvement
+ Coordinate with Social and Outbound Marketing colleagues to ensure messaging alignment and proper lead capture
+ In partnership with Head of Revenue Operations, ensure that all leads are integrated into sales systems (e.g., SFDC) and that lead qualification and opportunity conversion metrics are accurate and applied to improving campaign performance
**Website Strategy, Maintenance, Performance and Redevelopment**
+ Manage, and as needed, update or upgrade the existing Dodge marketing websites (construction.com, TBB, IMS, Sweets, Principia)
+ Track and analyze website traffic, user navigation, and organic lead generation. Identify insights that lead to 'no-regret' site improvements (e.g., projects.construction.com, form fill pages, home page text)
+ Ensure that Dodge content is published in a highly visible and easily accessible manner, including our project data (see projects.construction.com), data and insights from our team of economists, and insights from our research team and ensuring that all content assets are easily sharable across social channels
+ Maintain a high SEO score forthe websites
+ In partnership with CTO, ensure that websites are secure and well-defended from malicious actors
+ Lead the strategy, redesign, redevelopment and potential integration of the sites (starting with construction.com) in partnership withandinput from Marketing, Product and Sales leaders and stakeholders and with technical support from a technical front-end website developer
+ Strategic input provided from CMO on brand architecture, target customer segments, and segment-specific pain points. You should display an intense curiosity to understand and refine the messaging around our customer segments (i.e., pain points) to ensure that our website reflects and reinforces the engagements that our sales teams have with customers and prospects; you will develop a deep understanding of our segment-specific competitors to ensure that our differentiators are clearly articulated
+ Website content input from Product leadership on product/solution value propositions and competitive differentiation (including surfacing of insights related to project data and analytics)
+ Input from Research and Economist teams for distribution of proprietary content (e.g., subscriptions to economistnewsletter, research whitepapers,etc)
+ Partnership with Sales teams to obtain compelling customer testimonials
**Martech & Digital Infrastructure Leadership**
+ Oversee the design and performance of the marketing tech stack to support high-volume lead flow, segmentation, and campaign measurement; ensure seamless integration with sales andRevOpssystems
**_Education Requirement_**
Bachelor's degree in a related field or equivalent education and work experience
**_Required Experience, Knowledge and Skills_**
+ **10+ years in digital marketing** , with a strong track record of high-volume SMB lead generation and revenue-focused growth
+ **Expert** **in performance marketing** , including paid social, search,programmatic, SEO/SEM, content syndication, and email marketing
+ **Proven success in campaign strategy and execution** that drives pipeline, optimizes CAC, and improves ROI
+ **Strong analytical and data-driven mindset** , fluent in attribution modeling, funnel analysis, and ROAS optimization
+ **Advanced proficiency in** **MarTech** , including WordPress CMS, Salesforce Pardot, GA4, GTM,Unbounce,Ongage, Event Brite, ON24, Adobe Creative Cloud, and Hive
+ **Hands-on experience with website strategy and optimization** , including multi-site management, SEO, UX, and site performance improvement
+ **Strategic yet execution-oriented** , able to synthesize complex product/customer landscapes into clear, impactful marketing actions
+ **Strong cross-functional collaborator** , experienced in aligning Product, Sales, and Engineering on messaging, digital experience, and lead flow
+ **Customer- and outcome-focused** , with deep empathy for end-user needs and a passion for building scalable, AI-enhanced marketing systems
+ **Background in B2B SaaS, tech, or fast-paced digital environments** preferred
**_About Dodge Construction Network_**
Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.
Dodge isthe catalyst for modern construction.
**_Salary Disclosure_**
_Base Salary Range: $180,000-$220,000_
This represents the expected salary range for this job requisition. Final offers may vary from the amount listed based on factors including geography, candidate experience and expertise, and other job-related factors. Dodge Construction Network's compensation and rewards package for full time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncappedcommissionsplans or an annual discretionary performance bonus.
**_For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the_** **_ _** **_future require sponsorship for employment visa status._**
**_A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal state and local ordinances._**
**_Reasonable Accommodation_**
**_Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email_** **_ _** ** ** **_._**
**_Equal Employment Opportunity Statement_**
**_Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law._**
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Digital Marketing Specialist

30303 Atlanta, Georgia $70000 Annually WhatJobs

Posted today

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Job Description

full-time
Our client is seeking a creative and data-driven Digital Marketing Specialist to enhance their online presence and drive engagement. This role, based in Atlanta, Georgia, US , will be responsible for developing and executing comprehensive digital marketing strategies across various channels. The ideal candidate will possess a strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing, with a proven track record of achieving measurable results.

Responsibilities:
  • Develop and implement digital marketing campaigns to drive traffic, generate leads, and increase brand awareness.
  • Manage and optimize Search Engine Optimization (SEO) efforts to improve organic search rankings.
  • Plan and execute Search Engine Marketing (SEM) campaigns, including Google Ads and other PPC platforms.
  • Develop and manage social media strategies across relevant platforms to engage target audiences.
  • Create compelling and engaging content for the company website, blog, and social media channels.
  • Develop and manage email marketing campaigns to nurture leads and customer relationships.
  • Analyze website traffic and marketing campaign performance using tools like Google Analytics.
  • Monitor digital marketing trends and identify new opportunities for growth.
  • Collaborate with cross-functional teams, including sales and product development, to ensure marketing efforts align with business objectives.
  • A/B test various marketing elements to optimize campaign performance.
  • Report on key marketing metrics and provide insights to stakeholders.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 4 years of experience in digital marketing.
  • Proven experience with SEO, SEM, content marketing, social media marketing, and email marketing.
  • Proficiency in Google Analytics, Google Ads, and other digital marketing platforms.
  • Strong understanding of current digital marketing trends and best practices.
  • Excellent written and verbal communication skills.
  • Creative thinking and problem-solving abilities.
  • Ability to manage multiple projects and meet deadlines.
  • Experience with marketing automation tools is a plus.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
This hybrid role offers a competitive salary, excellent benefits, and the opportunity to make a significant impact on our client's digital marketing success.
Apply Now
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Digital Marketing Manager

30301 Atlanta, Georgia $85000 Annually WhatJobs

Posted 1 day ago

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full-time
Our client is looking for an innovative and results-driven Digital Marketing Manager to lead their online marketing strategies. This is a fully remote position, offering the flexibility to work from anywhere. You will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing. The ideal candidate will have a deep understanding of digital marketing principles, a proven ability to drive traffic and conversions, and a passion for staying ahead of industry trends. Key responsibilities include defining target audiences, creating compelling marketing content, analyzing campaign performance using data analytics tools, and optimizing strategies for maximum ROI. You will also manage the marketing budget, collaborate with internal teams and external agencies, and oversee the brand's online presence. Experience with marketing automation platforms, CRM systems, and A/B testing is crucial. We seek a creative thinker with strong analytical skills, who can translate business objectives into effective digital marketing initiatives. This role requires excellent communication and project management skills, the ability to work independently, and a proactive approach to identifying new opportunities. You will play a pivotal role in enhancing brand visibility, driving lead generation, and achieving our client's business goals through strategic digital marketing efforts. This remote-first position emphasizes collaboration and communication through digital tools, ensuring seamless integration with the wider team.
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Digital Marketing Manager

30303 Atlanta, Georgia $90000 Annually WhatJobs

Posted 3 days ago

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full-time
Our client is looking for an innovative and results-driven Digital Marketing Manager to lead their marketing efforts in Atlanta, Georgia, US . This role offers a hybrid work arrangement, combining the benefits of in-office collaboration with remote flexibility. You will be responsible for developing and executing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, content marketing, and paid advertising. Your primary goal will be to increase brand awareness, drive website traffic, generate qualified leads, and optimize customer acquisition cost. This involves staying abreast of the latest digital marketing trends and technologies, analyzing campaign performance, and making data-driven adjustments to maximize ROI. You will manage the marketing budget, allocate resources effectively, and track key performance indicators (KPIs). Collaboration with cross-functional teams, including sales, product development, and creative services, will be essential to ensure cohesive brand messaging and campaign execution. The ideal candidate will have a proven track record of successfully managing digital marketing campaigns, demonstrating strong analytical skills and a deep understanding of marketing automation tools and analytics platforms (e.g., Google Analytics, HubSpot, Salesforce Marketing Cloud). A Bachelor's degree in Marketing, Business Administration, Communications, or a related field is required, along with a minimum of 5 years of experience in digital marketing roles. Excellent written and verbal communication skills, project management abilities, and a passion for driving growth through digital channels are crucial. Join our team and shape the future of our digital presence.
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Digital Marketing Strategist

30301 Atlanta, Georgia $85000 Annually WhatJobs

Posted 6 days ago

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full-time
Our client is looking for an innovative and data-driven Digital Marketing Strategist to lead their marketing efforts in Atlanta, Georgia, US . This role is central to developing and executing comprehensive digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. You will be responsible for managing all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising. The ideal candidate possesses a deep understanding of digital marketing analytics, customer segmentation, and campaign optimization. You will conduct market research, analyze competitor strategies, and identify emerging digital trends to inform our marketing approach. Key responsibilities include setting marketing objectives, developing creative campaign concepts, managing budgets, and tracking performance against KPIs. This position requires a collaborative spirit, excellent communication skills, and a proven track record of successful digital campaign management. You will work closely with sales, product development, and creative teams to ensure cohesive brand messaging and customer experience. We are seeking someone with a passion for digital innovation, a strategic mindset, and the ability to translate complex data into actionable insights. If you are a results-oriented marketing professional eager to make a substantial impact in a vibrant market, this is the opportunity for you. Join our client's team in Atlanta, Georgia, US and help define the future of their digital presence. This role offers a competitive compensation package, excellent benefits, and a supportive work environment where your contributions are valued and recognized. We are committed to fostering professional development and providing opportunities for career advancement.
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