32 Brand Management jobs in Anaheim

**THE COMPANY**
**Silvus Technologies** is dedicated to one mission: connecting those who keep us safe. We do so by delivering the most advanced Mobile Ad-hoc Network (MANET) radios powered by our custom and ever evolving Mobile-Networked MIMO waveform. Together, our radios and waveform provide the vital communications for mission critical applications in the harshest environments from underground tunnels to high altitude balloons.
Silvus StreamCaster® radios are being rapidly adopted by customers all over the world ranging from the U.S. and Allied Nations Departments of Defense, to International, Federal, State and Local Law Enforcement agencies, all the way to the Superbowl, Grammys and industry-leading drone, robot, and other unmanned systems manufacturers.
Wouldn't you like to join an incredibly talented group of people, doing very challenging work, with the prime directive of **"Keeping Our Heroes Connected ( "?**
Silvus' rapid growth is fueled by a focus on research and innovation and a team of the most passionate, skilled, and creative thinking individuals. If you are looking for a challenging experience, you owe it to yourself to learn how Silvus can provide a rewarding internship that creates a pathway to a fulfilling career.
**THE OPPORTUNITY**
Silvus Technologies is seeking an experienced and results-driven **Product Marketing Manager** to elevate the brand, products, and solutions to support the company's aggressive growth objectives. Reporting to the Director of Marketing, this role leads product positioning, messaging, and go-to-market strategy across the expanding portfolio of StreamCaster MANET radios, proprietary technologies, and integrated solutions.
Collaborating closely with cross-functional teams - including Product Solutions, Engineering, and Sales - this role will develop and execute multi-channel marketing campaigns that drive awareness, understanding, and demand for new product introductions across Defense, Public Safety, Unmanned Systems, and Commercial markets worldwide.
This is a highly visible, hands-on role for a strategic thinker and strong communicator who thrives in a fast-paced, mission-focused environment. The ideal candidate will bring a proven track record of success in developing and executing integrated marketing and communications campaigns across owned, earned, and paid media channels - that drive customer engagement, influence purchase decisions, and deliver business results.
This position is based at Silvus Technologies' headquarters in the heart of vibrant **West Los Angeles,** **CA,** and is on a hybrid schedule; a minimum of 3 days onsite per week is expected. On-site days are Mondays, Wednesdays, and Thursdays.
The following is a list of at least some of the current essential job functions of the position. Management may assign or reassign duties and responsibilities at any time at its discretion.
**ROLE AND RESPONSIBILITIES**
+ Develop and refine product positioning, value propositions, and messaging frameworks for key Silvus products, technologies, and solutions.
+ Conduct market analysis, customer research, and competitive intelligence - collaborating with cross-functional teams to align product marketing and messaging strategy across all channels.
+ Create compelling marketing communication and sales enablement tools: datasheets, customer briefing presentations, videos, website & social media content, tradeshow materials, and media content.
+ Lead go-to-market and launch planning for new products, technologies, and integrated solutions.
+ Spearhead development of integrated marketing campaigns across owned, earned, and paid media channels - collaborating with internal Marketing team members and external agency partners to ensure on-strategy campaign execution.
+ Define and analyze marketing campaign Key Performance Indicators (KPIs), leveraging insights to optimize performance and ROI.
+ Serve as the subject matter expert for internal and external product marketing, to support sales and customer engagement efforts.
+ Drive co-marketing and content marketing initiatives with internal stakeholders and external technology partners - producing white papers, blogs, case studies, and thought leadership activations that support key use cases.
+ Travel requirements - Occasional travel, up to 1 week per month.
**REQUIRED QUALIFICATIONS**
+ A Bachelor's Degree in Marketing, Business, Advertising, or related field is required. MBA preferred.
+ Minimum 5 years of brand, product, or technical marketing experience is required. Aerospace & Defense, Communications Equipment, or Unmanned Systems experience preferred.
+ Proven track record of success developing and executing integrated go-to-market strategies for new product introductions.
+ Demonstrated ability in crafting compelling product positioning and messaging strategies that simplify complex technologies for diverse target audiences.
+ Strong experience translating market, customer, and competitive research into actionable marketing strategies that incorporate customer personas, segmentation, and customer journey mapping.
+ Strong analytical skills, with the ability to leverage data-driven insights to optimize marketing campaign performance and ROI.
+ Excellent interpersonal, written, presentation, and verbal communication skills with demonstrated ability to build strong cross-functional relationships.
+ Highly proficient with Microsoft Office or Google Workspace.
+ **Must be a U.S. Citizen** due to clients under U.S. government contracts.
+ **All employment is contingent upon the successful clearance of a background check.**
**PREFERRED KNOWLEDGE, SKILLS AND ABILITIES**
+ Entrepreneurial self-starter mentality with the ability to work independently, manage multiple projects simultaneously, and drive projects from ideation to successful completion.
+ Strong project management and organizational skills with attention to detail, and a bias for action to set and meet project deadlines.
+ Interest in identifying and leveraging emerging marketing trends to support business growth.
**WORKING CONDITIONS & PHYSICAL REQUIREMENTS**
+ Ability to stand for long periods, especially at trade shows.
+ Must be able to lift up to 30 lbs.
+ Working in outdoor environments for customer demonstrations and events.
**COMPENSATION**
_The pay range is NOT a guarantee. It is based on market research and peer data, and will vary depending on the candidate's experience and qualifications._
CA Pay Range
$150,000-$175,000 USD
**NOTE - As a U.S. Federal Contractor, Silvus Technologies requires that ALL candidates being considered for employment for any position (regardless of level) MUST be a U.S. Person (permanent resident or citizen). Stricter U.S. Citizen ONLY requirements are needed for some Engineering or R&D roles. This generally does NOT apply to International positions; only job postings for positions located in the U.S. Exceptions will be included in the Required Qualifications section of the posted position.**
**_All Employment is contingent upon the successful clearance of a background check._**
Silvus is proud to be an equal-opportunity employer, and we value diversity. We do not discriminate on the basis of race, color, age, religion or belief, ancestry, national origin, sex (including pregnancy), sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, physical or mental disability, protected veteran status, genetic information, political affiliation, or any other factor protected by applicable federal, state, or local laws.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive benefits and privileges of employment. Please contact us to request accommodation.
_*Silvus does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to Silvus Technologies._

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.
We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.
As Product Marketing Manager, you will oversee a set of products across the Experian Marketing Services ( business, summarizing insights from the market, competitive landscape, and our product strategy. You will help to bring new data-based products to market through go-to-market plans, value positioning, messaging frameworks, and sales enablement and training. You will engage with multiple partners across the organization and in the marketplace to build awareness and demand for our product portfolio.
You will understand the data and audiences space including offline and online data and industry data privacy regulations. You have a familiarity with data-driven marketing, advertising and technology with experience in product marketing, solutions marketing, strategy, or sales enablement. You will report into the Product Marketing Director.
What you'll be doing:
+ Develop and an understanding of the market, the buyer personas and needs, and the competitive environment
+ Guide the creation and maintenance of a library of both internal and external product content (e.g., pitch decks, case studies, videos, product sheets, whitepapers)
+ Articulate unique product messaging that resonates with customers
+ Partner with marketing teams to design and oversee performance of product marketing campaigns
+ Help with win/loss analysis and distill client feedback, uncovering insights to evolve product positioning and messaging
+ Provide relevant recommendations informing sales and product strategy
+ Work across Experian groups such as product management, marketing, and sales to achieve our goals
+ 5+ years in product marketing, solutions marketing, strategy or related field
+ Experience navigating a regionally distributed organization where a significant amount of personal interaction is done online
+ Experience creating pitch decks, case studies, videos, product sheets, whitepapers
+ Able to manage multiple projects at the same time
Benefits/Perks:
+ Great compensation package and bonus plan
+ Core benefits including medical, dental, vision, and matching 401K
+ Flexible work environment, ability to work remote, hybrid or in-office
+ Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
+ Explore all our exciting benefits here: Experian, our people and culture set us apart. We're deeply committed to creating an environment where everyone feels they belong and can excel. From inclusion and authenticity to work/life balance, development, wellness, collaboration, and recognition, we focus on what truly matters. Our people-first approach has earned us global recognition: World's Best Workplaces 2024 (Fortune Top 25), Great Place To Work 2025 in 26 countries, and Glassdoor Best Places to Work 2024, among others.
Want to see what life at Experian is really like? Explore Experian Life on social or visit our Careers Site.
Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range, individual pay is determined by work location and additional factors such as job-related skills, experience, and education. You will be also eligible for a variable pay opportunity.
Experian is proud to be an Equal Opportunity Employer for all groups protected under applicable federal, state and local law, including protected veterans and individuals with disabilities. Innovation is an important part of Experian's DNA and practices, and our inclusive workforce allows everyone to succeed and bring their whole self to work. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

Senior Product Marketing Specialist
Category: Marketing
Position Type: Regular Full-Time
External ID: 16975
Location: Torrance, CA, United States
Date Posted: Jul 31, 2025
Hiring Range: 112,300.00 to 127,900.00 USD Annually
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**Overview**
THE ROLE:
The Senior Product Specialist for North America (NAM) Product Marketing will have extended and broad responsibilities supporting advanced and complex regional product launches within the current NAM product portfolio. Supporting the broader management team, roles will include comprehensive product and packaging updates; data confirmation and label compliance in coordination with Regulatory, Scientific Affairs, Pricing and Sales in support of new product launches; and strategic planning, including market and segment research, aligned with the innovation pipeline. This position, in collaboration with the marketing team, will comprehensively support product development and innovation for the region, aligned with consumer trends across categories. Together with the vertical team leads and other Specialists in the department, the Senior Specialist will ensure measurable progress is made on products scheduled to launch, along with their campaigns.
HOW YOU WOULD CONTRIBUTE:
- Provides cross-functional support on behalf of Product Marketing during product and project development, working with and across broader Marketing (Distributor, Customer, Creative and Digital) for high-impact and/or short-term product launches with increased scope, visibility and timing
- Supports increasingly complex Product Marketing related business activities across assigned verticals (categories) to achieve regional business objectives, including portfolio and inventory management, forecasting and sales metrics, plus campaign and promotional support throughout.
- Assists regional product development and maintenance activities thru the Agile system, liaising with various team members contributing to line extensions, reformulations, claim updates, packaging upgrades, etc.
- Gathers and synthesizes the research (category, customer, consumer and/or distributor) and analysis needed for new competitive offerings in current and new segments
- Performs additional duties as assigned.
WHAT'S SPECIAL ABOUT THE TEAM:
- NAM Product Marketing is a high-visibility and results-driven team within Herbalife, privileged to be among the leading regions for performance and growth. The Product Marketing team works collaboratively with all cross-functional teams to deliver stated objectives aligned with comprehensive strategies that serve to grow the business and generate excitement among DS and Customers alike.
**Qualifications**
SKILLS AND BACKGROUND REQUIRED TO BE SUCCESSFUL:
- 6+ years of brand management, category management or product marketing experience in a traditional Consumer Packaged Goods company or Multi-Level Marketing company
- Experience managing multiple product segments
- Tangible history of meeting stated objectives and delivering results despite adversity
- Proactive disposition, coupled with the ability to make informed decisions with limited information.
- Demonstrated leadership, organizational skills and strong teamwork
- Effective communication, strategic thinking and creativity
- Familiarity with the health and wellness category, including but not limited to dietary supplements, fitness, or targeted health products
- Strong project and time management skills with a high attention to detail
- Comfort and familiarity in a matrixed organization working with Cross-functional teams
- Ability to thrive in a fast-paced multicultural environment
- Preferred: Bilingual (English and either Spanish or French) with written and spoken fluency
Education
- Bachelor's degree in marketing or business administration
#LI-NP1
At Herbalife, we value doing what's right. We are proud to be an equal opportunity employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected characteristic. We value diversity, strive for inclusivity, and believe the differences among our teammates is a key contributor to Herbalife's ongoing success.
Herbalife offers a variety of benefits to eligible employees in the U.S. (limited to the 50 States and the District of Columbia), which includes Group Health Programs, other Voluntary Benefit Programs, and Paid Time Off. Group Health Programs include Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD&D; Short-Term and Long-Term Disability and an Employee Assistance Program (EAP).
Other Voluntary Benefit Programs include a 401(k) plan, Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Life/Critical Illness/Hospitalization/Accident Insurance, and Pet Insurance. Paid time off includes Company-observed U.S. Holidays, Floating Holidays, Vacation, Sick Time, a Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave and time off for voting.
If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email your request to

.
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Manager, WW Product Marketing
Category: Marketing
Position Type: Regular Full-Time
External ID: 16974
Location: Torrance, CA, United States
Date Posted: Aug 8, 2025
Hiring Range: 125,400.00 to 147,500.00 USD Annually
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**Overview**
**THE ROLE:**
Responsible for overseeing and executing the renovation strategies for Herbalife's existing product portfolio.
**HOW YOU WOULD CONTRIBUTE:**
- Implement global renovation strategies that align with overall business goals, focusing on product improvement, repackaging, reformulation, and relaunch plans.
- Lead cross-functional teams including R&D, marketing, supply chain, and regulatory to ensure flawless execution of renovation projects from concept to market launch.
- Leverage market research and consumer insights to identify renovation opportunities that align with consumer trends and improve product market fit.
- Work closely with regulatory affairs to ensure all renovated products meet current health and safety standards, legal requirements, and quality specifications.
**WHAT'S SPECIAL ABOUT THE TEAM:**
You will be part of the Worldwide Product Marketing team. We are a team that develops the Global Product Strategy, owns the Global New Product Development Process and oversees the Global Product pipeline. We lead all global product renovation and support the regions with their strategies and new product initiatives. As a global team, we collaborate with regions, cross-functional teams and executives and are the Center of Excellence for Product.
**Qualifications**
**SKILLS AND BACKGROUND REQUIRED TO BE SUCCESSFUL:**
- 7 years of brand management and product marketing experience preferably in a traditional Consumer Packaged Goods company
- Experience or curiosity about nutritional products
- Strong project management skills with the ability to lead cross-functional teams and handle multiple projects simultaneously.
- A keen understanding of global market trends, consumer behavior, and competitive landscape.
- Creativity in approaching renovation projects, with a focus on improving consumer experience and product value.
- Ability to develop strong marketing materials to support global renovation launches
- Familiarity with global regulatory environments and the ability to navigate product compliance challenges.
- Proven successes in new product development, with a detailed understanding of taking a product from concept to launch
- Strong team teamwork skills
- Strong analytical abilities
- Attention to detail
- Timely responsiveness
**Education:**
- Bachelor's degree or equivalent experience
- MBA preferred
#LI-GB1
#LI-Hybrid
At Herbalife, we value doing what's right. We are proud to be an equal opportunity employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected characteristic. We value diversity, strive for inclusivity, and believe the differences among our teammates is a key contributor to Herbalife's ongoing success.
Herbalife offers a variety of benefits to eligible employees in the U.S. (limited to the 50 States and the District of Columbia), which includes Group Health Programs, other Voluntary Benefit Programs, and Paid Time Off. Group Health Programs include Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD&D; Short-Term and Long-Term Disability and an Employee Assistance Program (EAP).
Other Voluntary Benefit Programs include a 401(k) plan, Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Life/Critical Illness/Hospitalization/Accident Insurance, and Pet Insurance. Paid time off includes Company-observed U.S. Holidays, Floating Holidays, Vacation, Sick Time, a Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave and time off for voting.
If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email your request to

.
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**Summary:**
We're looking for an experienced Consumer Product Marketing Manager to join our growing product marketing team, and support our global audience. As a Consumer Product Marketer at Meta, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp, Threads, and Reality Labs and drive complex cross-company initiatives. We're looking for data-driven, consumer-focused Product Marketing Managers to join our growing global team. This role is responsible for leading inbound and outbound product marketing initiatives. You will be responsible for influencing product strategies and positioning for target audiences, leading go-to-marketing efforts that drive awareness and adoption and working cross functionally with partners throughout the company. If you are a strategic marketer who is analytical and creative, excel at leading complex projects in fast-paced environments and are passionate about connecting consumers with great products, then we'd like to connect with you.
**Required Skills:**
Consumer Product Marketing Manager Responsibilities:
1. Influence and shape product strategies, positioning and narratives through the use of data and insights for target audiences in close collaboration with research, product, communications and policy
2. Develop and execute on go-to-market strategies including goals, metrics for success, asset development and integrated launch planning with cross functional partners
3. Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement
4. Tackle complex problems with a strategic mindset, and create thoughtful recommendations and action plans for solving those problems
**Minimum Qualifications:**
Minimum Qualifications:
5. 7+ years of full-time experience in Marketing
6. Direct experience in Product Marketing, partnering closely with Product teams
7. Experience with consumer GTM strategies based on consumer driven insights
8. Experience with consumer facing product launches and consumer campaigns
9. Experience working with product, marketing, policy and communications teams at all levels of management, both internally and externally
10. Experience driving presentations with executives and cross functional teams
11. Experience developing and driving analytically rigorous online and offline marketing campaigns with a variety of internal teams and external stakeholders
12. Project management experience
13. Bachelor's Degree in Business, Marketing or Creative discipline, or equivalent relevant experience
**Preferred Qualifications:**
Preferred Qualifications:
14. Internet or technology industry experience
15. Copywriting experience
16. International experience
17. MBA
**Public Compensation:**
$128,000/year to $186,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at

**Summary:**
At Meta Reality Labs, we build experiences that help people feel connected anytime, anywhere. Meta Reality Labs is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. We envision a metaverse that is the next generation of the internet - a more immersive, 3D experience. Its defining quality will be a feeling of presence, like you are right there with another person or in another place.The Meta Reality Labs Product Marketing organization leads work to inform what products we're building with market insights, product launch strategy, and in-market business growth. We influence early stage product development and roadmaps, create go-to-market plans, support in-market growth of the ecosystem, and provide direction for future investments.The Developer team within the Meta Horizon organization builds products and programs that inspire developers and creators to build amazing games and social experiences for people in Mixed Reality as well as Mobile. This includes the full lifecycle of tools and programs that bring developers to our platform, educate them on the different build paths we have available, support them in shipping their experiences, and help them grow and monetize.The Product Marketing Manager will be responsible for informing the creator roadmap with customer and market needs in mind as well as lead go-to-market and in-market programs that drive acquisition and growth for our creators.
**Required Skills:**
Product Marketing Manager, Meta Horizon Responsibilities:
1. Influence product roadmaps with a creator-centric perspective by leveraging audience segmentations, research, and insights from other product categories
2. Lead cross-functional teams through forming and executing the creator tools go-to-market strategy. Be the single point of contact for communicating updates and leading review alignment across organizational leaders
3. Bring a perspective of creator needs and a solution oriented mindset
**Minimum Qualifications:**
Minimum Qualifications:
4. Experience building partnerships with Product Management and cross-functional teams, and shaping product roadmaps and go-to-market strategies
5. Experience analyzing data, and translating to insights that support product development and go to market strategies
**Preferred Qualifications:**
Preferred Qualifications:
6. MBA or related Masters degree or equivalent experience
7. Experience working independently and adapting in a fast-paced, entrepreneurial, and fluid environment, identifying and escalating issues early and often
8. Experience and/or domain knowledge in augmented reality, virtual reality, mixed reality, wearable devices, mobile devices, and/or hardware/software platforms
9. Balance of creative and analytical thinking, putting forth best-in-class execution within a measurable and data-driven framework
**Public Compensation:**
$158,000/year to $223,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at

Snap Inc ( is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are Snapchat ( , a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio ( , an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles ( .
The Product team uses creativity, research, insights, and operational excellence to steer our product vision across Snap Inc. This team of Designers, Scientists, and Product Managers works in a highly collaborative environment to build the products and experiences that innovate and improve the performance of the Snapchat app and our advertising platform. Together these teams drive value and success for our customers and bring our community together in new and special ways.
We're looking for a Product Marketing Manager to join the Consumer Product Team at Snap!
What You'll Do
+ Support in defining go-to-market strategies for Snap's consumer product launches, from early planning through post-launch analysis to support the successful launch and growth of key consumer product initiatives
+ Develop clear, compelling positioning and messaging that highlights product value and differentiates Snapchat's offerings
+ In partnership with leadership, drive end-to-end GTM strategy driving alignment, communication and execution across Product, Marketing, Policy, Growth and other internal stakeholders to ensure our products are positioned effectively, supported thoughtfully, and launched with impact
+ Standardize project tracking by implementing mandatory fields and workflows in Quip, Jira, and other tools to enhance visibility and accountability
+ Align all stakeholders on key launch milestones, release dates, and deliverables to ensure seamless execution
+ Define baseline "support" requirements for all launches, including release notes, in-app education (tooltips, badging), and house ads to support top-of-funnel and retention efforts
+ Lead regular GTM review forums for priority launches to evaluate strategy and impact
+ Establish shared objectives and key results (OKRs) across XFN partners to drive focus and accountability for strategic initiatives
Knowledge, Skills & Abilities
+ Ability to deliver exceptional results in a fast-paced but collaborative and kind environment
+ A team player who can build trust with engineering, data science and other cross-functional teams
+ Define and analyze success metrics and input metrics for a large organization
+ Deep familiarity with the Snapchat app and all of its tools and functionalities
+ Strong communication and influence skills across technical and non-technical audiences
+ Ability to create clarity, structure, and alignment in ambiguous or fast-changing environments
+ Comfort with data and defining success metrics
Minimum Qualifications
+ Bachelor's degree or equivalent years of experience
+ 5+ years of experience in product marketing, GTM, product strategy, or similar cross-functional roles
Preferred Qualifications
+ Experience launching consumer-facing products in a fast-paced, matrixed org
+ Experience in measurement and experimentation
If you have a disability or special need that requires accommodation, please don't be shy and provide us some information ( .
"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a "default together" approach and expect our team members to work in an office 4+ days per week.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).
Our Benefits ( : Snap Inc. is its own community, so we've got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap's long-term success!
Compensation
In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.
Zone A (CA, WA, NYC) ( :
The base salary range for this position is $173,000-$59,000 annually.
Zone B ( :
The base salary range for this position is 164,000- 246,000 annually.
Zone C ( :
The base salary range for this position is 147,000- 220,000 annually.
This position is eligible for equity in the form of RSUs.
**A Decade of Snap ( **:** Learn about our origin story, values, mission, culture of innovation, and more.
**CitizenSnap ( **:** In our third annual CitizenSnap Report, we demonstrate progress towards our environmental, social, and governance (ESG) goals, and we lay out our plans looking forward.
**The DEI Innovation Summit ( **:** Watch highlights from the 2nd annual DEI Innovation Summit, which brings together thought leaders and DEI experts for a day of courageous conversations to enable bold action.
**Snap News ( **:** Stay up to date on the latest and greatest product and innovation news at Snap
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**Summary:**
Meta Reality Labs is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. We continue to push the state-of-the-art with groundbreaking research into emerging technologies, software, and hardware that will help bring Wearables to millions of consumers around the world.You will be responsible for driving successful market entry and accelerating growth across international markets for our growing portfolio of wearables. You will serve as the central lead for global expansion initiatives-owning go-to-market strategy, execution, and performance in partnership with regional and cross-functional stakeholders. Having worked in highly cross-functional environments built to move fast, constantly prioritize, and pivot quickly as needed to incubate future technologies, you will bring a combination of strategic vision, efficient and collaborative communication, analytical acumen, and hardware and/or software product launch experience to the team.
**Required Skills:**
Product Marketing Manager, Wearables International Responsibilities:
1. Partner with research teams to gather market, category, channel and audience insights to inform launch and growth tactics for a specific market
2. Own and operationalize a clear go-to-market strategy for new market launches, bringing a clear point of view to the team, and informing strategic decisions and tradeoffs
3. Identify and burn down bottlenecks, test new approaches, and double down on what works to scale our footprint across key international markets
4. Define prioritization, strategy, roadmap and success metrics across a range of cross-functional business initiatives to grow sales and engagement / retention
5. Drive momentum across global teams including regional marketing, product, ops, sales, legal, policy, and channel partners to ensure all elements of GTM are aligned and ready ahead of a market launch or expansion initiative
**Minimum Qualifications:**
Minimum Qualifications:
6. 8+ years of experience in strategic marketing, product marketing management or product management, within technology, internet technology, or management consulting
7. Combination of strategic product marketing experiences and hands-on tactical execution
8. Experience with customer research and proficiency in using data and insights to inform product and GTM strategy
9. Experience working in a cross-functional capacity within a fast-paced, changing environment
10. Experience delivering product launch results with internal and external partners including product, sales, marketing, communications, partnerships, legal and policy
**Preferred Qualifications:**
Preferred Qualifications:
11. Product Marketing experience in launching consumer hardware, software products, and electronics in international markets
12. Domain knowledge in AR/VR, wearable devices, mobile devices, and/or hardware/software platforms
13. Experience with both early-stage products and established products
14. BA/BS degree in marketing, business, product development, or related field
15. MBA degree
**Public Compensation:**
$158,000/year to $223,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at

This role is hybrid. 3 Days a week on-site to any local UL Solutions office.
Analyze industries, global markets and competitive intelligence to identify opportunities for our ULTRUS platform and Software products. Responsible for defining the strategy and tactics for how we will win based on a deep understanding of our solutions, current and potential customers and the competitive landscape. Provides strategic direction on go-to-market strategy including tools for sellers to differentiate our value proposition with target customers. Serves as the expert on ULTRUS strategy providing input on product roadmaps, sales strategies and both proactive and reactive tactics to maintain market leadership.
JOB RESPONSIBILITIES:
+ Leverages deep product and industry knowledge to define the market opportunity for Software products and the ULTRUS platform. Categorizes which solution(s) should be promoted (product/service, data, etc.) and the corresponding competitive positioning, messaging, routes to market, target buyers, buying cycle and more.
+ Monitors and adjusts strategy in response to industry trends (regulations, macroeconomic conditions, trends, business challenges) and acts as a subject matter expert. Expertly directs the organization's efforts to complete competitive analysis to identify opportunities for growth and impending risks.
+ Creates product and platform messaging and positioning that identifies ideal buying personas and the customer pain points that our products solve (e.g. regulatory pressures, data complexity, cost, etc.) and aligned value proposotions.
+ Defines Go-to-Market (GTM) strategy including comprehensive plans for launching new ULTRUS modules. This includes setting goals, defining target audiences, and coordinating with sales, support, and marketing.
+ Ensures the marketing team creates content for "value sellers" to have the tools they need to be effective. These include, but are not limited to, "Hunting Packages," competitive displacement guides, and sales presentations to ensure the sales team can confidently deliver the value message. Work with revenue operations and create the content for the "Selling on customer value" slide and the Battle Cards.
+ Initiates market intelligence and trend research to identify new opportunities and ensure proper product targeting. Enables Product and Sales teams to leverage insights that inform both the product roadmap and sales strategy.
+ Ensures creation of master messaging and value propositions that drive product awareness and business growth across Segments and businesses.
+ 10 or more years in marketing with 5 or more years in marketing software solutions
+ 4 years product marketing experience
+ Strategic and competitive analysis skills
+ Expert and disciplined communicator
+ Expert collaboration skills
+ Expert facilitation, project planning and management
+ Expert business acumen
+ Strategic thinking
+ Team building
+ Budget creation and management
+ Expert capabilities and experience working with senior leaders
+ Strong analytical skills
+ Sales enablement best practices
+ Process improvement
Minimum abilities preferred.
+ Sustainability and/or Product Stewardship software marketing experience
+ Digital marketing expertise
+ Understanding of AI and its capabilities
+ Able to understand technical and scientific issues and to translate complex information for nonscientific audiences
+ Proficiency in Microsoft Office and experience managing and/or using a wide array of internal communication tools
Total Rewards: We understand compensation is an important factor as you consider the next step in your career. The estimated salary range for this position is $100,000 to $140,000 and is based on multiple factors, including job-related knowledge/skills, experience, geographical location, as well as other factors. This position is eligible for annual bonus compensation with a target payout of 20% of the base salary. This position also provides health benefits such as medical, dental and vision; wellness benefits such as mental and financial health; and retirement savings (401K) commensurate with the standard rewards offered in each individual location or country. We also provide full-time employees with paid time off including vacation (15 days), holiday including floating holidays (12 days) and sick time off (72 hours).
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A global leader in applied safety science, UL Solutions (NYSE: ULS) transforms safety, security and sustainability challenges into opportunities for customers in more than 110 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers' product innovation and business growth. The UL Mark serves as a recognized symbol of trust in our customers' products and reflects an unwavering commitment to advancing our safety mission. We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future. Our science is your advantage.
UL LLC has been and will continue to be an equal opportunity employer. To assure full implementation of this equal employment policy, we will take steps to assure that:
Persons are recruited, hired, assigned and promoted without regard to race, color, age, sex or gender, sexual orientation, gender identity, gender expression, transgender status, religion, creed, national origin, ethnicity, citizenship, ancestry, disability, genetic information, military or veteran status, pregnancy, marital or familial status, or any other protected category under applicable law.