36 Brand Management jobs in New York

Are you an ambitious professional in Engineering, Marketing, or Product Management ready to elevate your career? We have an exciting opportunity for you! Join us as the Product Marketing Manager for our process industries, where you will drive the su Marketing Manager, Marketing, Manager, Product Development, Product Management, Business, Business Services

The Company You'll JoinCarta develops purpose-built software that transforms traditional accounting into a powerful growth engine.Carta's world-class fund administration platform supports nearly 7,000 funds and SPVs, and represents nearly $130B in assets under management in venture capital and private equity.Trusted by more than 40,000 companies, Carta also helps private businesses in over 160 countries manage their cap tables, valuations, taxes, equity programs, compensation, and more.Together, Carta is setting a new standard as the end-to-end platform for private markets. Our best-in-class solution for fund management seamlessly integrates investor and portfolio company insights via a suite of tools designed ground-up to support the strategic impact of the fund CFO.For more information about our offices and culture, check out our Carta careers page.The Problems You'll SolveThis is a foundational role on our Product Marketing team, covering three different product lines at Carta : our cap table business, fund administration business and also our recent acquisition of Tactyc, an analytics tool. You will be working closely with Product Managers, Designers, and other product marketers building for the Carta ecosystem of startup founders and their private equity investors. Problems you will tackle include : Defining Carta's market positioning within the Private Markets space.Crafting Carta's product narratives that support the overall brand with cross functional partners to ensure that customer feedback is integrated into the product roadmap.Building compelling go to market strategies for new products, successfully activating internal teams to bring your vision to life.Conducting customer interviews and gathering feedback to understand pain points and customer needs, which can inform product development and marketing awareness and adoption of Carta products and services.The Team You'll Work WithOver 40,000 startups have grown on Carta from issuing equity to their first hires all the way to running their first liquidity event. The product marketing team at Carta is the driving force behind getting products to market : we love connecting users with products and experiences they love.The ultimate role of a product marketer at Carta is to function as the connective tissue between internal teams (Product, Engineering, Design, and GTM teams) and Carta customers. As a product marketing leader, you are the voice of the customer to our product teams, and the voice of the product to customers. Our team is focused on three things : Improving roadmaps by creating feedback loops from customers to product teamsDriving adoption and utilization of new & existing features Aligning and enabling internal sales, marketing and service delivery teams to tell the right story about Carta's productsAbout YouA successful Product Marketing Manager for this role would likely have : At least 10 years of product marketing experienceRelevant fintech experience in the private markets ecosystemExperience as a people manager with multiple direct reportsMotivation to work collaboratively in a fast-paced, ever-changing environmentTaken products and teams from zero to one Creative problem solving skills. Someone who can diagnose problems, isolate them into their component parts, and drive towards creative solutionsExcellent communication skills with the ability to distill complex thoughts and strategies into simple, actionable recommendations, especially to executivesSalaryCarta's compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is : $66,400 - 208,000 salary in San Francisco, CA; New York, NY 158,080 - 197,600 salary in Seattle, WAFinal offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.Disclosures : We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.Carta uses E-Verify in the United States for employment authorization. See the E-Verify and Department of Justice websites for more details.Interested in data privacy? Check out our policies on Privacy and CA Candidate Privacy.Please note that all official communications from us will come from an @carta.com or @carta-external.com domain. Report any contact from unapproved domains to . Create a job alert for this search #J-18808-Ljbffr

Position SummaryHeadquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States-investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we're creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.Role and ResponsibilitiesIn partnership with category leaders, modify roadmap updates and lifecycle, pricing requests, bids, RFQ/RFP, SKU readiness.Create and present product marketing decks to prospective schools, accounts, and executive leadership.Perform weekly product competitive pricing and promotional reporting, including gap closure plans vs. monthly/quarterly/annual plans, market share, and GTM strategies for LCD/LED.Produce Category sales, Category inventory targets and market share goals.Coordination of Tier 2 and Tier 3 channel development initiatives.Support promotional plans and programs.Trade show support and management.Manage communications on security patches, bug fixes, and OS updates to stakeholders (in coordination with HQ).Support the VOC / VOP data collection analysis process for the signage category as part of the master GTM plan. In partnership with the category managers, determine the questions and information to be collected and the method of collection (survey, etc.); mobilize data collection efforts and ensure all stakeholders receive communication; collate the data; analyze trends; identify key themes; formulate conclusions; communicate findings/results to HQ, category leaders, and other stakeholders.Skills and QualificationsBachelor's degree required; MBA preferredA minimum of 6 years of related experienceExperience with Education technologies and consumer electronics.Understanding of Education and Interactive industry market data trackingExcellent written & oral communication skills with proven ability to provide clarity in complex situationsExperience producing highly effective presentations to communicate with internal and external customers, and executivesPassion for creating great customer experiences and for solving problemsAbility to work independently, quickly, and thoroughly to prioritize and complete tasks and meet deadlinesPreferred Qualifications:Experienced working within multi-tiered sales organization with direct customers and channel/distribution partnersFamiliar with PSI, CPFR and P&L process#LI-RR1Life @ Samsung - @ Samsung - full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.Reasonable Accommodations for Qualified Individuals with Disabilities During the Application ProcessSamsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team ( ) or for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.

Yext (NYSE : YEXT) is the leading digital presence platform for multi-location brands, with thousands of customers worldwide. With one central platform, brands can seamlessly deliver consistent, accurate, and engaging experiences and meaningfully connect with customers anywhere in the digital world. Our AI and machine learning technology powers the knowledge behind every customer engagement, which is only possible through our team of innovators and enthusiastic collaborators. Join us and experience firsthand why we are consistently recognized as a 'Best Place to Work' globally by industry leaders such as Built In, Fortune, and Great Place To Work!As a Product Marketing Manager, Channel, you will play a critical role in driving the success of our channel partners by developing and executing go-to-market (GTM) strategies, enablement programs, and messaging frameworks tailored to their needs. Your focus will be on supporting and empowering channel partners with the tools, training, and insights they need to effectively market and sell Yext's solutions.In this role, you will work closely with Channel Sales, Partner Success, Product, and Marketing teams to ensure our reseller ecosystem thrives. Your ability to translate complex product capabilities into clear value propositions, build scalable enablement programs, and optimize reseller marketing strategies will be key to your success.What You'll DoGTM Strategy for Channel PartnersDefine and execute the GTM strategy for channel sales, aligning with overall company goals.Develop regional and market-specific channel strategies, tailoring messaging and enablement approaches.Partner with Demand Generation and Channel Marketing to launch marketing campaigns that support partner pipeline growth and revenue Launch Communications Own all product launch communications for channel partners, including enablement materials, FAQs, release notes, and partner newsletters.Translate complex product capabilities into clear, partner-ready messaging that emphasizes customer value.Equip partners with talk tracks, sales collateral, and customer-facing content to communicate new features effectively.Collaborate with Product, Product Marketing, and Enablement teams to ensure partners are ready at launch and aligned with Yext's go-to-market motion.Messaging, Positioning & Value Proposition DevelopmentCraft clear, differentiated messaging and value propositions that empower resellers to effectively position Yext's solutions.Develop competitive positioning frameworks that help resellers differentiate against alternative solutions.Ensure brand consistency across all reseller-facing marketing materials, co-branded content, and sales Sales & Marketing SupportBuild and optimize co-branded marketing assets, campaign templates, and lead generation toolkits to help channel partners accelerate pipeline growth.Develop and manage a partner portal or Partner Relationship Management (PRM) system for self-service access to marketing and sales enablement resources.Partner with channel marketing teams to create lead generation strategies and demand-generation campaigns that support partner success.Channel Partner Enablement & TrainingDevelop and execute a channel partner enablement strategy to drive sales and customer success.Create and maintain a channel partner playbook, including positioning, objection handling, and competitive insights.Design and deliver training sessions, webinars, and workshops to educate channel partners on product positioning, sales strategies, and best practices.Collaborate with Sales and Partner Success teams to enhance partner onboarding and ongoing support programs.Competitive Intelligence & Market ResearchConduct competitive analysis to provide channel partners with insights that improve positioning and sales effectiveness.Develop partner-facing competitive intelligence, battlecards, comparison guides, and training market trends, customer needs, and competitor strategies to inform channel GTM Measurement & OptimizationDefine and track KPIs related to channel partner engagement, sales success, and enablement adoption.Use data-driven insights to optimize partner support programs, marketing assets, and GTM ongoing partner feedback and work with Partner Success and Sales teams to refine partner Collaboration & Channel Partner AdvocacyWork closely with Sales, Product, and Customer Success teams to ensure channel partner needs are integrated into GTM strategies and product roadmaps.Partner with Finance and Sales Ops to establish pricing, discounting, and incentive structures for channel partners.Advocate for channel partner feedback and insights in internal discussions around product development, marketing strategy, and sales You Have8+ years of experience in B2B SaaS product marketing, preferably in channel marketing.Proven success in developing and executing channel partner enablement programs.Strong ability to craft messaging and positioning tailored for channel partners.Experience creating and optimizing GTM strategies for channel or partner sales models.Excellent presentation and training skills, with the ability to communicate complex topics clearly.Strong cross-functional collaboration skills, working with Sales, Product, and Marketing teams.Data-driven mindset, with experience tracking partner performance metrics and program effectiveness.Nice-to-HaveExperience in co-branded marketing programs or partner marketing of competitive landscapes within the channel partner ecosystem.Why You'll Love It HereHigh-Impact Role - Take ownership of the strategy and execution for Yext's channel partner support Collaboration - Work with Sales, Partner Success, and Marketing to drive meaningful impact.Scalability & Growth - Design repeatable, scalable programs that support an expanding partner network.Industry Leadership - Join a company shaping the future of search, reputation management, and digital presence.#LI-PV1Pay ranges at Yext are established based on an analysis of salaries for positions with a similar level of accountability and impact in the relevant labor market. Salary levels are expected to change to reflect an employee's job performance (results and impact) over time. Salaries at the time of hire are typically offered in the lower to middle of the above-referenced range in order to provide the opportunity to reflect performance-based increases over time. In addition to base salaries, employees at Yext are typically eligible for a comprehensive package of benefits including medical, dental and vision benefits; life insurance; short term and long-term disability; 401(k) retirement plan; and vacation and sick leave. Successful candidates may also be eligible for equity (stock) based compensation and / or variable pay programs based on performance relative to goals and targets.Annual Base Pay Range$124,650-$207,500 USDYext is committed to building an inclusive and diverse culture where every person is seen, heard, and valued. We believe in equal employment opportunity and welcome employees and applicants of all races, colors, ethnicities, religions, creeds, national origins, ancestries, genetics, sexes, pregnancy or childbirth, sexual orientations, genders (including gender identity or nonbinary or nonconformity and / or status as a trans individual), ages, physical or mental disabilities, citizenships, marital, parental and / or familial status, past, current or prospective service in the uniformed services, or any characteristic protected under applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. It is Yext's policy to provide reasonable accommodations to people with disabilities as required by law. If you have a disability that requires an accommodation in completing this application, interviewing, or participating in the employee selection process, please complete this form. Create a job alert for this search Channel Marketing Manager • Jersey City, NJ, United States #J-18808-Ljbffr

Position SummaryMaking the future is everyday life at Samsung. We're seeking innovators who are called to not just change the world, but build a better one. We enable the best technology hardware on the planet, but our best is always a prototype for something better and our people thrive with a driven mindset - better builds on better. We believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners and communities.Role and ResponsibilitiesThe Product Marketing Manager plans and manages all facets of marketing, including go-to-market strategy, pricing, promotional campaigns, and collateral development. Ensures that key metrics (e.g., revenue, margin, profit, market share) are monitored and met. Collaborates with cross-functional teams to ensure accurate forecasting and inventory alignment. Equips sales teams with the understanding and content needed to position Samsung products with customers against the competition. Develops and maintains solid relationships with customers to ensure successful sell-to and sell-through motions. As a part of inventory balancing, identifies when to implement promotional activity and to determine the scope of promotions. Works with HQ to recommend refinements to current and future products by formulating, sharing, and defending data-driven insights regarding local market and customer / consumer preferences and behaviors. Reports findings and planned actions on a consistent basis to upper management.Roles and Responsibilities : Defines and drives the execution of marketing plans to meet P&L goals and KPIsProduct Planning : Drives product launch planning and implementation for a strategic product line-up, including supply chain alignment, promotional bundling, assortment planning, and merchandisingMonitors and drive inventory forecast accuracySales Forecast Optimization : Gathers market performance data, sales feedback, and reseller inventory (sell-in / sell-out ratio) to resolve business challenges.Inventory Management : Collaborates with product supply chain to effectively manage inventory to optimize sales, while minimizing on-hand quantitiesCollaborates with sales teams and customers to develop key customer-specific sell-in and sell-through strategies, programs and pricing, requiring pitch presentations to retailersOrchestrates cross-functional collaboration essential for developing and executing successful go-to-market, advertising and pricing strategiesManages marketing activities and promotion investments across the lifecycle of individual products or categories to drive sales and profitability (e.g., market analysis, planning / pricing, product launch, inventory management, product retirement)Actively works with HQ to identify in advance the new model capabilities and release dates that will ensure the timely development of promotional material and inventory clearance strategiesCollaborates with demand generation group to create of Above-the-Line (ATL) , Below-the-Line (BTL), and advertising materials, online assets, collateral, and trainingWorks closely with HQ to communicate local customer / consumer behaviors and preferences for a category to influence current and new product featuresSkills and QualificationsBachelor's degree (B.A. or B.S.). MBA Preferred6 or more years of experience in brand and / or product management, with P&L management experience, luxury durables experience a plusStrong analytical capability, with the ability to estimate promotional sales lifts, sales forecasts, and sales opportunities for new product launchesConsiders the consumer / shopper first when designing product and go-to-market strategies, by consistently applying consumer learnings when making decisionsConfident communicator with the ability to influence both internal and external stakeholders to "buy into" category priorities, including executivesExperience managing retail market across multiple channelsIndependent, strong team and cross-functional collaborator, who can identify and adjust when to be either the leader or a partner in any given project situationExperience in creating and comfortable with presenting compelling presentations to Samsung and customer executivesAdvanced experience with Microsoft Excel and PowerPoint10% domestic travel required Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country / Language at the bottom of the page. If you are European Economic Resident, please click here.At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities. Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.Reasonable Accommodations for Qualified Individuals with Disabilities During the Application ProcessSamsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team ) or for assistance. This number is for accommodation requests only and is not intended for general employment inquiries. Create a job alert for this search #J-18808-Ljbffr

Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.

If that sounds exciting—and the job description below feels like a fit—we really should start talking.

As the VP of Product Marketing , you will be responsible for the product messaging, GTM launches and field enablement across BetterUp. You will collect customer insights, craft the BetterUp platform narrative and design solution value props for C-level enterprise buyers. You will tell creative stories that uniquely position BetterUp’s customer value. You will build and manage a world class team across PMM, Customer Intelligence and Creative Design. If you are passionate about B2B SaaS product marketing that will drive human transformation - come talk to us!

What you’ll do:

• Deeply understand & define our customer pain points, ICP, jobs to be done and BetterUp solutions

• Lead our product messaging, sales enablement and GTM launch strategy (process, channel execution and results measurement)

• Craft the inspiring BetterUp platform narrative through creative storytelling, customer proof points and competitive differentiation

• Manage annual strategic planning including team vision, goals, OKRs, org design, budget and ongoing roadmap prioritization

• Partner closely with Executive Leadership, Sellers, Enablement, Product, Pricing & Packaging, Partner Value & Marketing.

• Educate field sellers on evolving platform portfolio with high impact assets including pitch decks, training, demos, pricing and deal support

• Share customer and market feedback with Product to inform ongoing innovation and roadmap.

• Translate the product vision into a customer facing value prop targeting C-level buyer personas

• Build a customer intelligence function that distributes actionable insights to inform innovation at scale across the company

• Manage the creative design team that brings the PMM vision to life visually through compelling product demos, experiences and storytelling

• Build, manage and develop a world class high performing PMM team

If you have some or all of the following, please apply:

• 8+ years in B2B SaaS PMM at mid-market or enterprise tech selling multi-product platform solutions to C-Level enterprise buyers.

• Build a clear vision/strategy and then execute the details with large cross-functional operational teams to deliver on schedule with quality

• Positive growth mindset, comfortable pivoting quickly and is highly self-motivated

• Clear executive-level communication that secures ongoing feedback and alignment through a collaborative iterative process.

• Has managed large high performing multi-product, platform & solution PMM teams

• Has managed customer intelligence & creative design is a plus but not required

• HR Tech industry & AI experience is a plus but not required

* Benefits:

At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.

• Access to BetterUp coaching; one for you and one for a friend or family member

• A competitive compensation plan with opportunity for advancement

• ** Medical, dental, and vision insurance

• Flexible paid time off

• Per year:

  • All federal/statutory holidays observed

  • 4 BetterUp Inner Workdays ( )

  • 5 Volunteer Days to give back

  • Learning and Development stipend

  • Company wide Summer & Winter breaks

• Year-round charitable contribution of your choice on behalf of BetterUp

• *** 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.

The base salary range for this role is $280,000 – $82,000.

If you live in New York, the base salary range for this role is:
322,000 – $4 2,000: New York City
280,000 – $4 0,000: Albany, Buffalo, Nassau, Newburgh, Rochester, Syracuse

#LI-Hybrid

About Gusto

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 400,000 businesses nationwide.

Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy .

About the role

We’re looking for an experienced, customer-obsessed Director of Product Marketing to lead the go-to-market strategy and execution for Gusto’s portfolio across payroll, benefits, HR, and financial tools.

In this highly strategic and cross-functional leadership role, you’ll define how Gusto shows up to target audiences—translating customer and market insights into compelling positioning, clear messaging, and actionable plans. You’ll guide how we prioritize opportunities, shape go-to-market plays, and ensure each product is brought to market in a way that drives impact.

Reporting to the Head of Product, Marketing & Partner Marketing, this role will lead a team of full-stack product marketers and partner closely with leaders across Product, Sales, Growth, and Marketing to align strategies and drive measurable results.

We’re looking for someone who thrives in both strategy and execution: equally comfortable identifying market opportunities, shaping cross-product narratives, and rolling up their sleeves to turn strategy into action.

If this sounds like you, and you’re passionate about helping small businesses succeed, we’d love to meet you.

What You’ll Do

Lead Portfolio Positioning & Audience Strategy
Own and evolve Gusto’s portfolio-level positioning and messaging across our target audiences—including small business owners, solopreneurs, and accountants. Ensure we show up as a clear, differentiated, and valuable solution in the market.
Architect & Execute GTM Strategy
Lead go-to-market strategy and execution across product areas—partnering with Product and Marketing to shape customer segmentation, pricing, and GTM motions that drive adoption and growth.Turn Insights Into Action
Synthesize market research, customer insights, usage data, and cross-functional input to identify opportunities and inform strategy. Translate strategy into actionable plans and ensure GTM execution lands with excellence.
Lead & Grow a High-Impact Team
Manage and develop a team of product marketers. Create clarity and focus, raise the bar on craft, and foster a culture of insight-driven thinking, collaboration, and results.Drive Cross-Functional Alignment & Accountability
Act as the connective tissue across Product, Sales, Marketing, and Customer Experience to align on shared goals and orchestrate execution across teams. Bring structure, momentum, and accountability to complex initiatives.
Own Performance & Optimization
Define success metrics and track performance across initiatives. Drive regular reviews of GTM performance and lead iteration to improve outcomes over time.

Here’s what we're looking for:

• 10+ years in marketing, product marketing, or product management, with 6+ years focused on product marketing
• Proven success leading portfolio-level GTM strategy and execution across multiple products and audiences
• Strong leadership and people management experience, with a track record of coaching and building high-performing PMMs
• Ability to move between strategic planning and hands-on execution—comfortable with ambiguity and bias toward action
• Excellent cross-functional collaboration and communication skills; adept at influencing across Sales, Product, and Marketing
• Deep experience with customer segmentation, positioning, pricing, and GTM planning
• Experience in SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business is a plus

Our cash compensation amount for this role is targeted at $179,000 - $09,000/yr in Denver & most remote locations, and 211,000 - 246,000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.

When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.

Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer .