322 Brand Management jobs in New York

At Amperity , our AI-powered Customer Data Cloud empowers organizations to delight their customers and create differentiated experiences. Our multi-patented technology helps over 400 leading global brands like Alaska Airlines and DICK'S Sporting Goods drive revenue growth and meaningful customer experiences. We help users unlock the value of all of their customer data with simplicity and speed. Our team thrives on curiosity, collaboration, and transparency, fostering a culture where everyone can contribute and grow. We're looking for talented individuals from diverse backgrounds to help us eliminate data bottlenecks and accelerate business impact for the world's most innovative companies. With offices in Seattle, New York City, London, and Melbourne, you'll be part of a fast-growing team solving critical challenges at the intersection of AI, data, and customer experience. Ready to make an impact? Let's talk. The Role The VP, Product Marketing will be the strategic leader driving the go-to-market strategy for Amperity. Reporting to the SVP of Marketing, their primary job is to craft differentiated positioning and messaging that will break through the noise in a dynamic product category. This leader will serve as the connective tissue between the product organization and our GTM teams by operationalizing messaging into GTM plays to fuel direct sales and partner revenue. Finally, they will act as the tip of the spear of our marketing efforts, aligning their peers around market moments and product launches to drive new business and account expansion. Interesting Problems Lead and scale Amperity’s product marketing division to shape our go-to-market efforts for our core platform and emerging products. Design and operate a successful collaboration zone between product, sales, and client success, driving joint GTM outcomes that fuel growth both new and within existing customers Own Amperity’s positioning and messaging for our target persons/verticals/segments and craft breakthrough stories that help focus our corporate strategy. Be the operational connective tissue between the product organization and our go-to-market teams to drive pipeline generation, revenue, and adoption. Build the sales tools, enablement, and go-to-market plays with sales operations to increase sales productivity and accelerate deals through the funnel. Drive our pricing and packaging strategy, championing new business models (consumption and subscription) as well as new routes to market (OEM & licensing). Work closely with Business Development to craft positioning and messaging for paid media and data warehouse partners that fuel partner sales motions. Turn customers into champion by organizing and evolving Amperity’s customer marketing program. Be an evangelist and thought leader that inspires; teaching others, creating content, and speaking internally/externally as a subject matter expert. Lead research initiatives that help us make informed business decisions to optimize the funnel and drive product roadmap, positioning, pricing, packaging, competitive intelligence, campaign and messaging. Coach, mentor, and develop a team of product marketing leaders and individual contributors. Lead and evolve the Product and Partner Marketing teams About You Equivalent of 12+ years’ experience managing and mentoring a product marketing team in a tech company, data-oriented SaaS organization strongly preferred B2B SaaS & pricing and packaging experience Strong understanding of both technical (CIO, Developers) and marketing personas A strong understanding of MarTech and the data ecosystem Experience operating and effectively influencing and aligning SaaS marketing teams driving outcomes across direct and partner channels Prior experience building diverse teams with a strong sense of mission and belonging Demonstrated customer centric mindset Strong influence, communication and interpersonal skills Demonstrated analytical skills Experience building trusted relationships with executive sponsors, partners and end users Location Seattle, WA or New York, NY Our hybrid work model includes three days in the office each week, providing a mix of in-person collaboration and remote flexibility Compensation Base Salary: $225,000 - $275,000. Within our pay range, individual salaries are determined by a variety of factors including, but not limited to: business considerations, local market conditions, internal equity, as well as candidate qualifications such as skills, experience, and education/training. Cash Incentives: Cash incentives are also available. Stock Options: The opportunity for ownership is an exciting part of Amperity’s total compensation package. Every employee at Amperity receives a new-hire equity grant, commensurate with the scope of their position. Benefits We offer all the benefits you'd expect from a great place to work: 100% employee healthcare coverage, transportation subsidies, a comfortable work environment with plenty of snacks, and other employee experience perks like events and activities, both in-person and remote. We also offer self-managed PTO and the flexibility to do your best work in the way that works for you. We provide an inclusive environment where you'll be challenged to find and unlock your full potential, surrounded by a team of world-class people driving for excellence. For more details on our benefits, please see our US Benefits & Perks Guide . Amperity is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, and reproductive health choices), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as someone with a disability, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. #LI-DNI #J-18808-Ljbffr

The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging the blockchain. Fireblocks platform and network provide the simplest and most secure way for companies to work with digital assets and it trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies in the world, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more.

We are expanding our world-class product marketing team and looking for a high impact Senior Product Marketing Managers to help drive adoption and shape the markets for Treasury Management, Wallets, and Tokenization solutions. These are strategic hires: true change makers who bring creativity, leadership, and a drive to deliver results.

The Opportunity We are looking for industry storytellers, inspiring leaders , and hands-on technical product marketers who are passionate about the role cryptocurrency and digital assets play in global financial markets. As part of the Fireblocks product marketing leadership team, you will define positioning , lead go-to-market strategy, and collaborate cross-functionally to demonstrate the value of Fireblocks solutions, platform and network.

This is an opportunity to make a significant impact by helping the largest enterprises, banks, and Web3 innovators build secure, scalable digital asset businesses.

What Youll Do

• Drive Go-to-Market Strategy: Define and execute precision GTM strategies for new and existing solutions, driving pipeline growth, adoption, and revenue.
• Craft Messaging & Positioning: Develop clear, compelling, and competitive value propositions that speak to global enterprises, financial institutions, and Web3 companies.
• Shape the Product Roadmap: Refine customer insights, track competitive trends, and engage closely with Product teams to influence innovation.
• Enable Global Sales Teams: Develop nuanced content and enablement strategies tailored for regions, buyer personas, and use cases.
• Create Best-in-Class Content: Produce solution briefs, case studies, presentations, videos, and whitepapers that elevate awareness and educate the market.
• Lead Product Launches: Develop strategies to bring new products and capabilities to market with precision and impact.
• Thought Leadership: Represent Fireblocks at industry events, webinars, analyst briefings, and customer engagements.
• Measure & Optimize Performance: Define KPIs, monitor adoption metrics, and refine strategies for continual market impact.

What Youll Bring

• 7+ years of Product Marketing experience with a focus on fintech, SaaS, cybersecurity, or blockchain industries.
• Industry Storytelling : Exceptional ability to simplify and elevate messaging for complex platforms within a highly dynamic ecosystem.
• Leadership : Experience building and leading teams, with a strong hands-on approach and willingness to roll up your sleeves.
• Market Expertise : Understanding of blockchain solutions, digital asset custody, treasury management, tokenization, and the evolving buyer ecosystem.
• Strategic & Tactical Agility : Entrepreneurial mindset with a track record of driving results through innovative strategies and flawless execution.
• Cross-Functional Influence : Proven ability to align Product, Sales, and Customer Success to deliver GTM excellence.
• Content Development : Strong writing, storytelling, and content creation skills to support marketing and enablement initiatives.
• Analytical Mindset : Ability to define success metrics and translate data into actionable insights.
• Passion for Blockchain : A deep interest in cryptocurrency, digital assets, and the blockchains powering global financial transformation.

For employees hired to work from our NYC HQ, Fireblocks is required by law to include a reasonable estimate of the compensation range for this role. This range is specific to New York City and takes into consideration a wide range of factors that are reviewed when making a hiring decision, such as years of experience, skills, and other business needs.

It is not typical for a candidate to be hired at or near the top of the pay range and each compensation decision is dependent on each individual case. A reasonable base salary range estimate for this position is $145,000 - $185,000. The base salary is one component of the total compensation package, which for some roles may include a target bonus, a very competitive equity grant, and very generous benefits.

While we believe competitive compensation is a critical aspect of your decision to join us, we do hope you also spend time considering why our mission and culture are right for you. We are creating something transformational here, and we hope you are as excited about the future as we are.

Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies. In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms.

Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies. In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms.

Clay is a creative tool for growth. Our mission is to help businesses grow without huge investments in tooling or manual labor. We're already helping over 100,000 people grow their business with Clay. From local pizza shops to enterprises like Anthropic and Notion, our tool lets you instantly translate any idea that you have for growing your company into reality. We believe that modern GTM teams win by finding GTM alphaa unique competitive edge powered by data, experimentation, and automation. Clay is the platform they use to uncover hidden signals, build custom plays, and launch faster than their competitors. We're looking for sharp, low-ego people to help teams find their GTM alpha.

We are seeking a Product Marketing Lead to join our Marketing team. As a senior individual contributor, you will play a pivotal role in defining and executing our product marketing strategy. Your efforts will directly influence how our products are perceived in the market and how effectively we reach our target audiences.

What You'll Do

• You will be the main driver of Clay's market intelligence effortsconducting in-depth analyses to understand market trends, industry penetration, customer needs, competitive landscapes.

• You will know our customer and product like no one else. If you are a passionate Clay user, you've got a head start but you will need to deeply understand our product, audience, and use casesestablished and nascentand its proper implications when it comes to product development.

• You will help us establish core go-to-market motions within specific audiences and use cases, collaborate with core partners across GTM & EPD, and drive projects that drive business impact.

• You will be the connective tissue between Product, Marketing, and Saleshaving a deep understanding of the product's roadmap, surfacing market and customer insights, and enabling the sales team to sell better and faster.

What You'll Bring

• You are strategic and tactical. You often feel comfortable going from high-level strategy documents to specific tactics. You went through the process of establishing a product marketing function, but sort of has the itch of getting your hands dirty again.

• You perceive product marketing almost as a general manager role. In other words, you want this function to be a growth driver for the company and have a deep understanding of the core market segments that impact our business.

• You have experience collaborating with products on feature development as well as enabling sales teams to understand the specific use case for that feature.

• You have experience driving large cross-functional initiatives, navigating conversations with founders, executives, and senior individual contributors from different areas of the business.

Captions is the leading video AI company, building the future of video creation. Over 10 million creators and businesses have used Captions to create videos for social media, marketing, sales, and more. We're on a mission to serve the next billion.

We are a rapidly growing team of ambitious, experienced, and devoted engineers, researchers, designers, marketers, and operators based in NYC. You'll join an early team and have an outsized impact on the product and the company's culture.

We're very fortunate to have some of the best investors and entrepreneurs backing us, including Index Ventures, Kleiner Perkins, Sequoia Capital, Andreessen Horowitz, Uncommon Projects, Kevin Systrom, Mike Krieger, Lenny Rachitsky, Antoine Martin, Julie Zhuo, Ben Rubin, Jaren Glover, SVAngel, 20VC, Ludlow Ventures, Chapter One, and more.

The information: The Information: 50 Most Promising Startups

Fast Company: Next Big Things in Tech

The New York Times: When A.I. Bridged a Language Gap, They Fell in Love

Business Insider: 34 Most Promising AI Startups

Time: The Best Inventions of 2024

Please note that all of our roles will require you to be in-person at our NYC HQ (located in Union Square)

We do not work with third-party recruiting agencies, please do not contact us

About the role:

We're hiring our very first Product Marketing Manager; this is an opportunity to sit in a highly cross-functional role and build the product marketing function from the ground up. In this role, you will guide our positioning and nail messaging across different audiences and channels, lead product launches, and stay in lockstep with our customer and our market.

Key Responsibilities:

Positioning & Messaging

• Guide positioning in the market and tailor our messaging across different channels and audiences, making sure our unique value is shared through simple, clear narratives whether on the homepage or through a case study.

Leading Launches

• Plan, communicate, and execute tightly-organized, punchy product launches each complete with its own vision and story and making sure the entire team is in lockstep on its delivery.

User & Market Understanding

• Develop a deep understanding of our users, their pain points, what they value, how to speak to them, and ways to reach them. Share these insights across the company to help inform our marketing approach and provide ideas for our product roadmap.
• Have a keen understanding of a market that is quickly evolving. Stay up-to-date on pricing and packaging dynamics as they change, and have a POV on how we should evolve and improve our own pricing and packaging internally.

Drive Greater Feature Adoption & Retention

• Track feature awareness, adoption, and retention with a plan on how to grow key features; partner with marketing and product to guide what features we should highlight by platform and persona at different stages of the user journey.

Cross-Functional Contact

• Build deep cross-functional relationships with Product, and work closely with Customer Success and Sales to support sales efforts, whether that's through collateral or customer stories.

Requirements:

• 8+ years of experience working on a product marketing role.
• You are a great storyteller and an exceptionally strong writer. Communication both written and verbal is your strong suit.
• You maintain a practice of understanding the customer, whether through user interviews or surveys, with an ability to translate user and market insights into personas, positioning, messaging, pricing recommendations, and more.
• You have a track record of successfully launching products or features in a B2C or B2B environment, including planning, execution, and post-launch.
• You have an eye for detail across both marketing and product; you dive deep into the product, knowing its ins and out, to become a more effective partner and marketer.
• You excel at cross-functional work, build trust with teams across the company, and can bring everyone along on the ride with you, even when there are competing priorities.
• You feel at ease with pulling your own metrics to measure performance or identify opportunities for feature adoption, whether that's on Mixpanel, Amplitude, or a BI tool.

• Comprehensive medical, dental, and vision plans
• 401K with employer match
• Commuter Benefits
• Catered lunch multiple days per week
• Dinner stipend every night if you're working late and want a bite!
• Doordash DashPass subscription
• Health & Wellness Perks (Talkspace, Kindbody, One Medical subscription, HealthAdvocate, Teladoc)
• Multiple team offsites per year with team events every month
• Generous PTO policy

Captions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Please note benefits apply to full-time employees only.

Join to apply for the Director, Product Marketing role at Norm Ai Join to apply for the Director, Product Marketing role at Norm Ai Get AI-powered advice on this job and more exclusive features. About Norm Ai Norm Ai is redefining compliance at the world’s largest institutions. Our Regulatory AI platform turns legal code into AI code and automates critical workflows with purpose-built AI agents. Backed by $85 M from Coatue, Craft, Bain, Vanguard, Blackstone, Marc Benioff, and more, Norm Ai powers legal and compliance efforts for organizations managing over $8 T in assets. About Norm Ai Norm Ai is redefining compliance at the world’s largest institutions. Our Regulatory AI platform turns legal code into AI code and automates critical workflows with purpose-built AI agents. Backed by $8 M from Coatue, Craft, Bain, Vanguard, Blackstone, Marc Benioff, and more, Norm Ai powers legal and compliance efforts for organizations managing over 18 T in assets. Our team combines engineers from Palantir, Google, Meta, Stanford and MIT with embedded Legal Engineers from Harvard Law, Yale Law, top firms and regulators, ensuring every rule is applied accurately and audit-ready. Join us to help build the future of Regulatory AI. About The Role We’re hiring our first Product Marketer to help us bring Norm’s Regulatory AI platform to market. In this role, you’ll act as the connective tissue between Sales, Product, and the broader GTM team - creating compelling narratives, powerful collateral, and strategic campaigns that drive both revenue and brand. In this role, you’ll need to be equal parts strategic thinker and hands-on builder. This role is ideal for someone who loves crafting high-impact content, collaborating with AEs to close six-figure deals, and playing a foundational role in shaping a GTM function from the ground up. Core Responsibilities Build & Scale Sales Enablement: Develop a repeatable sales enablement curriculum (training, battlecards, objection handling docs) and implement mechanisms to ensure the Sales team is confident, consistent, and well-equipped to win. Refine Product Messaging & Positioning: Partner cross-functionally to develop and test messaging for key products, industries, and personas. You test and validate messaging with customer insights and feedback. Create High-Impact Sales Collateral: Lead the creation of decks, one-pagers, case studies, whitepapers, and more. Your content will be used to navigate multi-stakeholder deals and should feel enterprise-grade. Launch New Products & Capabilities: Partner with Product to shape and execute go-to-market plans for new product releases - defining launch success metrics, packaging, and internal/external comms. Lead Competitive & Market Intelligence: Build and maintain competitive intel and positioning frameworks that help our AEs win in competitive deals. Skills & Experience Enterprise Product Marketing: 5+ years of experience in B2B product marketing, ideally at fast-scaling startups with sales-led motions. Big Deals, High Stakes: Direct experience in environments with $100k+ A V deals and multi-threaded sales cycles. Comfortable partnering with Sales to create assets that get deals across the line. Quant & Qual Savvy: Used customer interviews, win/loss analysis, and sales feedback to shape positioning, not just instinct. Cross-Functional Execution: Worked closely with Sales, Product, and Exec teams to drive cross-functional GTM initiatives, whether that’s launching a new product or entering a new segment. Client-Ready: You write with polish, present with confidence, and synthesize insights into action. Nice to Haves Prior experience working in consulting, investment banking, or other fast paced and demanding environments. Have prior experience in LegalTech, FinTech, and/or AI. Have experience scaling product marketing at a fast growing startup. Demonstrated success using AI in your day-to-day workflow. Sample Projects Own the launch of new use cases, including pitch deck, demos, sales assets, and enablement. Work with customers to create and develop well-designed case studies from testimonials. Launch Norm’s product newsletter to keep current customers apprised of our latest features. What Success Looks Like - 30 Days Develop a deep understanding of our regulatory AI engine, target audience, and go-to-market model. Create sales and marketing collateral for Norm’s newest use cases. Work with Product to implement a product launch cadence and deliver our first product newsletter. What Success Looks Like - 60 Days Create battle cards for key competitors and enable our team on how to compete. Work with customers to create and develop well-designed case studies from testimonials. Drive your first product launch, from beginning to end, for Norm’s newest product offering. Work alongside the Head of Marketing to revise Norm’s website. Comp And Benefits $180,000-2 0,000 a year plus equity. The range displayed in this job posting reflects the minimum and maximum target for new hire salary for this position. Within the range, individual pay is determined by various factors, including job-related skills (as uncovered during the interview process), experience, and relevant education or training. Please note that the compensation details listed here reflect the base salary only, and do not include equity or benefits. We offer a competitive salary along with equity compensation. Our comprehensive benefits package includes a 401(k) plan with an employer match. Employees enjoy top-tier insurance coverage, encompassing health, dental, hospital, accident, and vision plans. For candidates needing to relocate to NYC, we provide relocation reimbursement. You'll thrive in our fast-paced learning environment where professional growth is constant. We embrace a flexible hybrid model, typically in-office 3–4 days per week. If you’re interested in the role but aren’t sure whether you’re a good fit, we’d still like to hear from you. Seniority level Seniority level Director Employment type Employment type Full-time Job function Job function Marketing Industries Software Development Referrals increase your chances of interviewing at Norm Ai by 2x Get notified about new Director of Product Marketing jobs in New York, NY . 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Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

Arketa is building the operating system for modern fitness and wellness. Our mission is to make wellness more accessible by empowering studios and wellness entrepreneurs to grow beyond in-person classes. We provide a powerful, all-in-one platform to manage and scale hybrid wellness businesses-whether online, in-person, or both.With Arketa, users can easily manage schedules, accept bookings and payments, build on-demand video libraries, host retreats, and run marketing campaigns via text and email. We also offer fully branded apps and websites, so studios can deliver a seamless, professional experience across every customer touchpoint.We've raised $15M in Series A funding and are growing quickly. It's a unique moment to join us-we're building a category-defining company in a fast-moving space, and we're looking for teammates who are excited to help shape the future of wellness.The Role: This role is perfect for an ambitious marketer looking to hone their product marketing skills, own projects from end-to-end, and shape the future of our marketing organization. This role is the third on the marketing team and will get to work closely with the Head of Marketing.What You'll Do: Key messaging & positioning - Gain a deep understanding of our existing partners and target partners and contribute to the development of key messaging and positioning for multiple stakeholdersGrowth strategy - Own growth strategies and develop a systematic engine that drives continuous business impact across the user journey. Create and advance a learning-agenda by taking a hypothesis-driven approach and constantly testing, learning, and iteratingGo-to-market support - Assist in the planning and execution of go-to-market strategies for new channels and programs, as well as new productSales enablement support - Create email content, FAQs, product guides, and other resources that underline Arketa's capabilities and value propositionSubject matter expertise - Develop a detailed knowledge of the fitness industry and our stakeholders to inform content strategyWhat We're Looking For: Proven track record of developing and executing successful GTM strategies at a SaaS company, ideally B2SMB SaaS companyTried and true core product marketing skills - differentiated product positioning and messaging, excellent written and verbal communication skills.Strong collaborator and driver of decisions - can communicate a clear strategy, own concrete deliverables, and motivate cross-functional team members with different focus areasExperience in a fast-paced environment, ability to drive clarity and decisions, and organizational skills to manage multiple projects with tight deadlines effectively3 days a week in NYC officeWhat We Offer: Competitive Salary, Stock Options, and Performance-based BonusesComprehensive Medical, Vision and Dental InsuranceUnlimited PTOAnnual Company OffsitesWellness ReimbursementCatered Lunches/SnacksOwnership and Opportunity for AdvancementFor this role, the estimated annual base salary range is $30,000- 150,000, depending on experience and qualifications. In addition to base pay, we offer equity and performance-based bonuses as part of our total compensation package. We believe in compensating fairly and transparently, and we're happy to provide more detail during the interview process.Arketa is an equal opportunity employer and is committed to diversity in its workforce. We actively encourage applications from all qualified individuals regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. We believe that a diverse and inclusive workplace fosters innovation and creativity, and we welcome candidates who share our values of respect, collaboration, and excellence.

The DIRECTV Advertising team is responsible for supporting the strategic positioning of advertising products and solutions throughout the entire product lifecycle and customer experience. We develop go-to-market strategies, sales materials, and thought leadership to support the successful adoption of advertising products in market. We are looking for a talented, creative, driven, and eager individual to join our team! The Director of Product Marketing will be responsible for the success of DIRECTV Advertising’s digital and programmatic advertising solutions, across the entirety of DIRECTV’s CTV and digital video inventory. This person will play a key role in supporting pre, mid, and post launch marketing efforts and will help to maintain a successful digital narrative in market. They will work collaboratively and cross-functionally with the Product, Ad Sales, Partnerships, Analytics and Insights teams, and other key stakeholders to define DIRECTV Advertising’s digital capabilities, positioning, and advantage in market. Team building and problem-solving skills are critical, as is a thorough understanding of the digital and programmatic advertising and media industry. Here’s what you’ll do: Lead cross-functional launch initiatives to drive internal and external readiness and successful adoption of new products and features. Bring a deep understanding and point of view of the digital video industry, trends, competitive landscape, and work to create value propositions for DIRECTV Advertising’s digital suite. Work with Product leadership and stakeholders in identifying and developing short and long-term strategy. Define product positioning, value propositions, and key selling points for CTV and programmatic solutions. Synthesize product information into digestible foundational narratives delivering a clear and concise value proposition for advertisers. Create and maintain compelling marketing materials including foundational product narratives, sales collateral, case studies, product training documents, and competitive analysis. Collaborate with research in analyzing data and distilling insights around digital media products. Lead training sessions to enhance the understanding of our solutions and improve the ability to sell these solutions effectively. What you’ll need to be successful: 5 – 7+ years of experience in Product Marketing, Marketing, or similar field. Knowledge and understanding of digital media, OTT video, the CTV marketplace, and the programmatic advertising ecosystem. Demonstrated capability in managing multiple projects simultaneously and delivering against tight deadlines. Top notch presentation and communication skills to be able to convey complex products in an easily understandable way. Passion for the evolving advertising industry and keeping up with relevant news and innovations. Proficiency within PowerPoint, Excel, and Word with a high level of aesthetic and organization. Strong attention to detail in a fast-paced, multi-task necessary environment. Comfortable working in a cross-functional environment to ensure work gets done efficiently. This is a New York City, NY, based position that works both in-office (2 days/week) and remotely. #LI-Remote A career with us comes with big rewards: DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location. The Base Salary range displayed below reflects the minimum and maximum target salary for the position and work location(s) listed in the job posting US Labor Market Zone(s). Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. DIRECTV WAGE ZONE: N4: $154,905 - $232,415 Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package. Apply today! Compliance Notice Regarding Use of Automated Decision-Making Tools in Hiring Process RSRDTV Remote: No #J-18808-Ljbffr

Writer is seeking a dynamic and experienced director of product marketing to assist in leading our product marketing initiatives. This strategic role involves driving the positioning, messaging, and overall go-to-market strategy for our products. The ideal candidate will have a proven track record in crafting compelling narratives around products and leading successful product launches. Your responsibilities Develop and execute innovative marketing strategies to enhance product visibility and adoption Assist the product marketing team in the planning and execution of product launches, campaigns, and other market penetration strategies Collaborate with the product management team to align on product development and roadmap based on market and customer insights Define and communicate the value propositions of the products to the sales team and develop sales tools that facilitate the selling process Conduct market research to identify trends and customer needs to inform product strategies Analyze market data to develop marketing strategies, understand competitive landscape, and identify opportunities for growth Manage cross-functional implementation of product marketing plans, working closely with teams across the company, including sales, marketing, product development, and customer service Measure and report on the effectiveness of product marketing initiatives to drive continuous improvement Foster a culture of success and ongoing business and goal achievement Is this you? Bachelor’s degree in marketing, business administration, or related field; master’s degree preferred 8+ years of experience in product marketing or related field, with at least 5 years in a leadership role Proven experience in market analysis, marketing strategy, and product management Strong understanding of the product lifecycle and marketing strategies from concept to launch Excellent leadership and communication skills, with the ability to inspire and lead teams Strong analytical skills and data-driven thinking to inform product strategies and decisions Experience in digital marketing techniques, including SEO, PPC, social media marketing, and content marketing Creative thinker with a vision Attention to detail and the ability to manage multiple projects simultaneously Preferred Qualifications : Experience in the technology or software industry Proven success in launching products and growing market share Familiarity with CRM and marketing automation tools Benefits & perks (US Full-time employees) Medical, dental, and vision coverage for you and your family Paid parental leave for all parents (12 weeks) Fertility and family planning support Early-detection cancer testing through Galleri Flexible spending account and dependent FSA options Health savings account for eligible plans with company contribution Annual work-life stipends for : Home office setup, cell phone, internet Wellness stipend for gym, massage / chiropractor, personal training, etc. Learning and development stipend Company-wide off-sites and team off-sites Competitive compensation, company stock options and 401k Writer is an equal-opportunity employer and is committed to diversity. We dont make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. By submitting your application on the application page, you acknowledge and agree to Writers Global Candidate Privacy Notice . J-18808-Ljbffr Create a job alert for this search #J-18808-Ljbffr

BlueMatrix is a SaaS experience used by financial institutions around the world to create, promote, and consume investment research content. We make it easier for our users to collaborate within their organizations when creating, approving, and distributing their intellectual property. We help reduce risk, save money, and ensure our clients best ideas reach the right audiences at the right time. Were redefining how research is shared and consumed in an AI-enabled world and guiding the industry into its next phase of growth.

The Role:

As our product portfolio and capabilities expand, were looking for a highly collaborative Product Marketing Manager to work across the organization and help craft the unique story we tell. If you excel at the intersection of product strategy, positioning, & storytelling, this role presents an exciting opportunity to drive significant impact as we scale.

Responsibilities:

• Go-to-Market (GTM): Plan and execute GTM strategies for BlueMatrixs existing product portfolio and new product launches, ensuring impactful releases that drive measurable growth in pipeline, new revenue, and client adoption.
• Positioning & Messaging: Craft clear, compelling, and differentiated messaging that resonates with various buyer personas and reinforces our value to clients.
• Market & Competitive Analysis: Conduct competitive research and market analysis to inform company and product strategies.
• Revenue Enablement: Collaborate with the Sales team to convert product capability documentation into high impact sales collateral that empowers the Revenue team to win (pitch decks, case studies, release announcements).
• Thought Leadership: Collaborate with the Marketing team to develop content that elevates BlueMatrixs brand, presenting us as the thought leader and innovator in investment research creation, compliance, distribution, and measurement.

Requirements:

• 4+ years of experience in B2B SaaS or enterprise software Product Marketing, with a track record of successfully launching new products & features
• Proven ability to craft compelling narratives that simplify complex topics into engaging messaging that drives target audiences to action
• An expert storyteller who can transform technical capability information into powerful marketing content within different phases of the client experience
• Experience delivering on product launch plans, competitive analysis, and positioning activities in a cross-functional environment across Sales, Product, Marketing, and Client Success teams
• Data-driven and comfortable measuring the success of GTM activities in achieving business goals
• Highly collaborative, growth oriented, and eager to win
• Financial Technology experience is a nice-to-have, but not required

Benefits:

• Competitive compensation (based on experience)
• Remote work flexibility
• Health Insurance and 401k
• Generous PTO
• Virtual Wellness Programs
• Employee Referral Program
• Choice of Laptop (MacBook or Surface PC)

Location: Remote, or hybrid in New York, NY or Durham, NC