5 Brand Strategy jobs in Miami

Director of Digital Marketing & Brand Strategy

33101 Miami, Florida $175000 Annually WhatJobs

Posted 3 days ago

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Job Description

full-time
Our client is a rapidly growing consumer brand seeking a visionary Director of Digital Marketing & Brand Strategy to lead their marketing efforts in Miami, Florida . This executive role is responsible for developing and executing comprehensive digital marketing strategies to enhance brand awareness, drive customer acquisition, and foster loyalty. You will oversee all digital channels, including SEO/SEM, social media, email marketing, content marketing, and paid advertising, ensuring a cohesive and impactful brand presence across all platforms. The ideal candidate possesses a deep understanding of the digital marketing landscape, coupled with a strategic mindset and a proven ability to deliver measurable results.

Responsibilities include managing the marketing budget, analyzing campaign performance, and optimizing strategies to maximize ROI. You will lead a talented team of marketing professionals, providing guidance, mentorship, and fostering a collaborative and high-performance environment. The Director will also be responsible for developing and managing the brand's overall narrative, ensuring consistency in messaging and visual identity across all touchpoints. This role requires a creative thinker with strong analytical skills, capable of translating consumer insights into effective marketing campaigns. You will work closely with cross-functional teams, including product development, sales, and creative services, to ensure alignment with overall business objectives. Experience with marketing automation platforms, CRM systems, and advanced analytics tools is essential. A strong understanding of consumer behavior, market trends, and competitive strategies is crucial. The successful candidate will have a Bachelor's degree in Marketing, Communications, or a related field, with at least 8 years of progressive experience in digital marketing and brand management, including significant leadership experience.

Key Duties:
  • Develop and implement integrated digital marketing strategies to drive brand growth.
  • Oversee all digital marketing channels, including SEO, SEM, social media, email, and content.
  • Manage and optimize paid media campaigns for maximum ROI.
  • Lead and mentor the digital marketing team.
  • Define and manage the brand's voice, messaging, and visual identity.
  • Analyze campaign performance and provide actionable insights for optimization.
  • Collaborate with cross-functional teams to ensure marketing alignment with business goals.
  • Manage the digital marketing budget effectively.
  • Stay updated on industry trends and emerging digital marketing technologies.
  • Drive customer acquisition and retention through targeted digital initiatives.
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Manager, Marketing Strategy

33126 Flagami, Florida NBC Universal

Posted today

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Job Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
Reporting to the VP of Marketing Strategy, the Marketing Strategy Manager is a key player in Telemundo's entertainment marketing strategy, responsible for orchestrating promotional campaigns across various entertainment properties, including scripted series, reality shows, and specials. This role involves managing projects, collaborating with diverse stakeholders, building campaign amplification plans, and overseeing promotional assets throughout the organization. The ideal candidate will excel in strategic planning, stakeholder management, and campaign execution, ensuring cohesive marketing efforts that span multiple platforms and properties within the Telemundo and NBCU ecosystems.
Basic Requirements:
+ Strategic Planning and Execution
+ In-depth understanding of our target audience as well as our product
+ Development of marketing strategic briefs
+ Present promotional strategy decks to internal/external stakeholders.
+ Build amplification plans across owned and earned media
+ Assist in managing launch campaigns and ongoing promotion for all Entertainment properties.
+ Lead end-to-end promotional ownership of various Entertainment Priorities.
+ Stakeholder Collaboration
+ Collaborate with stakeholders and other departments, including Creative, social/digital, network shows, external partners, local stations, and PR.
+ Asset Management and Distribution
+ Request promotional assets through various operational systems.
+ Distribute on-air and off-air promotional elements for all Entertainment properties across stakeholders.
+ Campaign Management and Analysis
+ Conduct marketing campaign recaps for each property.
+ Assist in identifying cross-promotion opportunities and synergies across Telemundo and NBCU outlets.
+ Project Management
+ Organize and participate in brainstorming sessions.
+ Coordinate planning with stakeholders.
+ Manage talent requests.
Additional Requirements:
+ This role requires strong interpersonal skills and entrepreneurial spirit. An organized self-starter, who can combine a thorough understanding of the marketing opportunities and needs, with effective written and verbal communication skills.
+ This role requires an individual who can adapt to changing priorities. A person that is comfortable managing pressure and someone who genuinely enjoys building and maintaining valuable relationships with key partners.
+ Strong communication skills with the ability to clearly articulate details to senior management. Outstanding presentation skills are a must. Solid storytelling skills for business presentations
+ Fluency in Spanish and English is a must.
+ Minimum of 5 years of experience, ideally in media or entertainment.
+ Requires some travel.
+ Knowledge of entertainment programming formats, including scripted series, reality shows, and specials is preferred.
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to
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Head of Marketing Strategy (Miami)

33131 Miami, Florida Spearbit

Posted 3 days ago

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Job Description

full time

Location

Remote - Anywhere

Employment Type

Full time

Location Type

Remote

Department

Marketing

Compensation

  • Estimated Base Salary: $100K $50K Offers Equity

Role Overview

Were hiring a Head of Marketing Strategy to define, lead, and execute our global marketing vision. This is a high-impact role focused on brand positioning, strategic messaging, content excellence, and cross-channel marketing initiatives. Youll help shape the voice of the company, craft inspiring narratives, and ensure that everything we produce is aligned with our mission, values, and uncompromising standards of quality.

What Youll Do
  • Develop and Own Strategy : Design and execute a data-informed marketing strategy aligned with company goals across brand, product, and community.

  • Lead Content and Messaging : Create and oversee inspiring, thought-provoking content across web, social, email, and community platforms. Ensure tone, voice, and narrative consistency.

  • Build the Brand : Elevate our brand presence in the Web3 and cybersecurity landscape through strategic storytelling, partnerships, and campaign initiatives.

  • Manage Ambiguity : Thrive in a startup environment where priorities shift quickly, and your leadership helps create clarity and momentum.

  • Ensure Precision : Hold a high bar for detail and polish across all marketing assets, from a single tweet to a multi-channel launch campaign.

  • Collaborate Cross-Functionally : Work closely with Product, Engineering, Design, and Business Development to align messaging and market efforts.

What Were Looking For
  • 6+ years in strategic marketing roles, ideally in high-growth tech, cybersecurity, or crypto/web3 environments.

  • Exceptional storytelling and writing skills, with a portfolio of compelling content.

  • Deep understanding of brand building and audience engagement in a technical and decentralized ecosystem.

  • Impeccable attention to detail youre the kind of person who notices a typo from a mile away.

  • Ability to work independently, navigate ambiguity, and drive projects to completion in a fast-paced setting.

  • Experience leading a marketing function or managing and growing a small team is a plus.

Nice to Have
  • Background in cybersecurity or blockchain security.

  • Familiarity with developer audiences and technical content.

  • Experience launching products or campaigns in early-stage startups.

Compensation Range: 100K - 150K

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Digital Marketing Manager, Content Strategy

33101 Miami, Florida $85000 Annually WhatJobs

Posted 2 days ago

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Job Description

full-time
Our client is looking for a creative and results-oriented Digital Marketing Manager to lead their content strategy initiatives from Miami, Florida . This hybrid role blends remote work with necessary in-office collaboration. You will be responsible for developing, implementing, and managing a comprehensive digital marketing strategy that drives brand awareness, engagement, and lead generation. Key responsibilities include overseeing the creation of high-quality content across various digital channels (website, blog, social media, email marketing), optimizing content for search engines (SEO), and analyzing campaign performance to identify areas for improvement. The ideal candidate will have a proven track record in digital marketing, exceptional writing and editing skills, and a deep understanding of SEO best practices, social media marketing, and content management systems (CMS). Experience with marketing automation platforms and analytics tools (e.g., Google Analytics, HubSpot) is essential. You will collaborate with design, sales, and product teams to ensure a cohesive brand message and execute integrated marketing campaigns. This role requires strong project management skills, the ability to manage multiple priorities, and a data-driven approach to decision-making. A Bachelor's degree in Marketing, Communications, or a related field is required. This is an exciting opportunity to shape our client's digital presence and contribute to their growth. If you are passionate about digital storytelling and possess a strategic mindset, we encourage you to apply.

Key Responsibilities:
  • Develop and execute a comprehensive digital marketing and content strategy.
  • Oversee content creation across all digital channels, ensuring quality and brand consistency.
  • Implement SEO best practices to improve search engine rankings and organic traffic.
  • Manage social media platforms and engagement strategies.
  • Develop and manage email marketing campaigns.
  • Analyze campaign performance using analytics tools and provide actionable insights.
  • Collaborate with cross-functional teams on marketing initiatives.
  • Manage the marketing budget and report on ROI.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 4+ years of experience in digital marketing with a focus on content strategy.
  • Proven experience in SEO, SEM, social media marketing, and email marketing.
  • Proficiency with CMS (e.g., WordPress) and marketing automation tools.
  • Strong analytical skills and experience with Google Analytics.
  • Excellent written and verbal communication skills.
  • Ability to manage projects and work effectively in a hybrid environment.
Join our client and drive impactful marketing campaigns.
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E-commerce Marketing Manager - Social Media Strategy

33130 Miami, Florida $95000 Annually WhatJobs

Posted 2 days ago

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Job Description

full-time
Our client is seeking a creative and data-driven E-commerce Marketing Manager to lead our social media strategy. This is a fully remote position, allowing you to leverage your expertise from anywhere. You will be responsible for developing and executing comprehensive social media campaigns to drive traffic, engagement, and sales for our online store. Key responsibilities include creating compelling content, managing social media advertising budgets, analyzing campaign performance, and identifying new opportunities for growth. You will stay ahead of social media trends, platform updates, and emerging technologies to ensure our strategy remains innovative and effective. Collaboration with the e-commerce, content, and design teams to ensure brand consistency across all channels will be crucial. The ideal candidate will have a proven track record in e-commerce marketing, with a strong emphasis on social media strategy and execution. Excellent analytical, communication, and project management skills are required, along with proficiency in social media management tools and analytics platforms. A deep understanding of SEO, SEM, and content marketing principles is also highly desirable. We are looking for a results-oriented individual with a passion for building online communities and driving measurable business outcomes. This is an exciting opportunity to shape our brand's online presence and directly impact our e-commerce success. You will have the autonomy to experiment with new strategies and the support of a collaborative team. Join us and help us connect with customers in meaningful ways across the digital landscape.
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