What Jobs are available for Brand Strategy in Miami?
Showing 12 Brand Strategy jobs in Miami
Remote Brand Strategy Lead (FMCG)
33101 Miami, Florida
$140000 Annually
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Our client, a dynamic and innovative player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and visionary Remote Brand Strategy Lead to drive brand growth and market penetration from a remote location. This role is ideal for a seasoned marketing professional with a deep understanding of consumer insights, brand positioning, and integrated marketing communications within the FMCG landscape. You will be responsible for developing and executing comprehensive brand strategies that resonate with target audiences, build strong brand equity, and achieve ambitious business objectives.
Responsibilities:
Responsibilities:
- Develop and articulate clear, compelling brand strategies, including brand positioning, messaging, and long-term vision.
- Conduct in-depth market research and consumer analysis to identify key trends, opportunities, and unmet needs.
- Oversee the creation and execution of integrated marketing campaigns across various channels (digital, social media, traditional advertising, PR, trade marketing).
- Manage brand P&L and budget, ensuring optimal allocation of resources for maximum ROI.
- Collaborate with cross-functional teams, including product development, sales, and creative agencies, to ensure brand consistency and alignment.
- Lead the development of new product launches, from concept to market introduction, ensuring successful brand integration.
- Monitor brand performance metrics, analyze results, and provide actionable insights for continuous improvement.
- Cultivate strong relationships with external partners, agencies, and stakeholders.
- Stay abreast of competitive landscape, industry trends, and emerging consumer behaviors.
- Mentor and guide junior marketing team members in remote collaboration environments.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 8 years of progressive experience in brand management or marketing strategy, specifically within the FMCG industry.
- Proven track record of developing and successfully executing brand strategies that have driven significant business growth.
- Deep understanding of consumer behavior, market segmentation, and brand positioning.
- Expertise in digital marketing, social media strategy, and integrated campaign management.
- Strong analytical skills, with the ability to interpret complex data and translate it into strategic recommendations.
- Excellent leadership, communication, and presentation skills.
- Demonstrated ability to manage budgets and P&Ls effectively.
- Proficiency in marketing analytics tools and project management software.
- Self-starter with excellent organizational skills and the ability to thrive in a remote, fast-paced environment.
- Must have a dedicated home office with reliable internet access.
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0
Brand Manager, Digital Strategy
33101 Miami, Florida
$120000 Annually
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Our client is a leader in the Fast-Moving Consumer Goods (FMCG) sector and is seeking an innovative and results-driven Brand Manager to lead their digital strategy. This is a fully remote position, offering the flexibility to work from anywhere while making a significant impact on brand growth and consumer engagement. The successful candidate will be responsible for developing and executing cutting-edge digital marketing campaigns, driving brand awareness, and fostering customer loyalty across various online platforms. You will delve into market research, identify emerging trends, and translate consumer insights into actionable brand strategies. This role demands a deep understanding of the digital landscape, including social media marketing, content creation, SEO/SEM, and performance analytics. You will collaborate with internal teams and external agencies to ensure brand consistency and maximize campaign effectiveness. The ideal candidate is a creative thinker with strong analytical skills, capable of managing budgets, measuring ROI, and optimizing digital spend. You will be at the forefront of shaping our brand's digital identity and pioneering new ways to connect with our target audience. This is an exceptional opportunity for a seasoned brand professional to shape the future of a well-established FMCG brand in a completely remote setting. We are looking for someone who is passionate about FMCG, understands the nuances of digital consumer behavior, and can drive measurable business results. Responsibilities:
Qualifications:
- Develop and implement comprehensive digital brand strategies to drive market share and consumer engagement.
- Oversee the creation and execution of engaging digital marketing campaigns across social media, email, and other relevant platforms.
- Conduct market research and analyze consumer behavior to identify opportunities and inform brand positioning.
- Manage digital marketing budgets, ensuring optimal allocation of resources and maximizing ROI.
- Monitor and analyze campaign performance metrics, providing regular reports and insights for optimization.
- Collaborate with cross-functional teams (e.g., product development, sales) to ensure integrated brand messaging.
- Work with external agencies and partners to enhance brand visibility and impact.
- Stay abreast of the latest digital marketing trends and technologies within the FMCG sector.
- Ensure brand consistency across all digital touchpoints.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 5 years of experience in brand management, preferably within the FMCG industry.
- Proven track record of developing and executing successful digital marketing strategies.
- In-depth knowledge of digital marketing channels, tools, and analytics platforms (e.g., Google Analytics, social media management tools).
- Strong understanding of consumer behavior and market dynamics in the FMCG sector.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Experience managing budgets and measuring campaign effectiveness.
- Ability to work independently and collaboratively in a remote environment.
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1
Senior Brand Manager, Global Strategy
33180 Miami, Florida
$130000 Annually
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Job Description
Our client is seeking a highly motivated and strategic Senior Brand Manager to spearhead global brand initiatives within the Fast-Moving Consumer Goods (FMCG) sector. This pivotal role, based in the vibrant city of Miami, Florida, US , will involve developing and executing comprehensive brand strategies that drive market share and enhance brand equity across diverse international markets. The ideal candidate will possess a deep understanding of consumer insights, market trends, and competitive landscapes to inform innovative marketing campaigns and product innovations.
Key responsibilities include leading the development of annual brand plans, managing product lifecycle from conception to launch, and overseeing cross-functional teams, including marketing, sales, product development, and agencies. You will be instrumental in identifying new market opportunities, defining target audience segments, and crafting compelling brand narratives that resonate with consumers. This role requires a proactive approach to market analysis, performance tracking, and continuous optimization of brand activities to achieve set business objectives. You will also be responsible for budget management, ensuring optimal allocation of resources to maximize return on investment.
The successful candidate will have a Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus. A minimum of 7 years of progressive experience in brand management within the FMCG industry is essential, with a proven track record of successfully launching and managing brands. Strong analytical skills, coupled with excellent communication, presentation, and interpersonal abilities, are critical. Experience in international marketing or working with global teams is highly desirable. Familiarity with digital marketing strategies, social media engagement, and data analytics tools is also expected. If you are a visionary leader passionate about building impactful brands and thrive in a dynamic, collaborative environment, we encourage you to apply. This is an exceptional opportunity to shape the future of well-established brands and contribute to a growing business in a dynamic location.
Key responsibilities include leading the development of annual brand plans, managing product lifecycle from conception to launch, and overseeing cross-functional teams, including marketing, sales, product development, and agencies. You will be instrumental in identifying new market opportunities, defining target audience segments, and crafting compelling brand narratives that resonate with consumers. This role requires a proactive approach to market analysis, performance tracking, and continuous optimization of brand activities to achieve set business objectives. You will also be responsible for budget management, ensuring optimal allocation of resources to maximize return on investment.
The successful candidate will have a Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus. A minimum of 7 years of progressive experience in brand management within the FMCG industry is essential, with a proven track record of successfully launching and managing brands. Strong analytical skills, coupled with excellent communication, presentation, and interpersonal abilities, are critical. Experience in international marketing or working with global teams is highly desirable. Familiarity with digital marketing strategies, social media engagement, and data analytics tools is also expected. If you are a visionary leader passionate about building impactful brands and thrive in a dynamic, collaborative environment, we encourage you to apply. This is an exceptional opportunity to shape the future of well-established brands and contribute to a growing business in a dynamic location.
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2
Director of Digital Marketing Strategy
33101 Miami, Florida
$160000 Annually
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Job Description
Our client, a fast-growing consumer brand, is seeking an experienced and visionary Director of Digital Marketing Strategy to lead their online presence. This is a fully remote position, allowing you to contribute from anywhere in the US. You will be responsible for developing and executing innovative digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. This role requires a deep understanding of the digital landscape, a data-driven approach, and a passion for creating engaging online experiences. The ideal candidate is a strategic thinker with a proven track record of success in managing and scaling digital marketing efforts.
Key Responsibilities:
Key Responsibilities:
- Develop and implement a comprehensive digital marketing strategy across all online channels, including SEO, SEM, social media, email marketing, content marketing, and affiliate marketing.
- Define key performance indicators (KPIs) and set ambitious goals for all digital marketing initiatives.
- Manage and optimize digital advertising campaigns to maximize ROI and achieve acquisition targets.
- Oversee content strategy and creation to ensure alignment with brand messaging and audience engagement goals.
- Analyze campaign performance data, identify trends, and provide actionable insights for continuous improvement.
- Lead and mentor a team of digital marketing specialists, fostering a culture of innovation and collaboration.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate with cross-functional teams (e.g., product, sales, creative) to ensure integrated marketing efforts.
- Manage the digital marketing budget effectively, allocating resources to achieve optimal results.
- Conduct market research and competitor analysis to identify new opportunities and threats.
- Bachelor's degree in Marketing, Communications, Business, or a related field; MBA preferred.
- Minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a leadership role.
- Proven expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
- Demonstrated success in developing and executing data-driven digital marketing campaigns that yield measurable results.
- Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics) and reporting platforms.
- Experience with marketing automation platforms and CRM systems.
- Excellent leadership, communication, and project management skills.
- Ability to thrive in a fast-paced, remote work environment.
- Creative thinker with a passion for storytelling and brand building.
- Experience in the consumer goods or e-commerce sector is a strong plus.
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3
Director of Digital Marketing Strategy
33101 Miami, Florida
$160000 Annually
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Job Description
Our client is seeking a visionary and results-driven Director of Digital Marketing Strategy to lead their marketing efforts in Miami, Florida . This senior leadership role is responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will have a proven track record of success in managing multi-channel digital campaigns and a deep understanding of the evolving digital landscape.
Key responsibilities include defining the overall digital marketing vision and roadmap, overseeing all digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and affiliate marketing. You will manage the digital marketing budget, allocate resources effectively, and ensure a strong ROI for all marketing initiatives. This role requires close collaboration with sales, product development, and customer service teams to ensure a cohesive brand message and customer experience.
The Director of Digital Marketing Strategy will lead a team of marketing professionals, providing mentorship, guidance, and fostering a high-performance culture. You will be responsible for setting key performance indicators (KPIs), tracking campaign performance, and providing regular reports and insights to senior leadership. A deep understanding of marketing analytics tools and methodologies is essential for measuring campaign effectiveness and identifying areas for optimization. Staying current with emerging digital marketing trends, technologies, and best practices is critical.
We are looking for a strategic thinker with strong leadership, analytical, and communication skills. A Bachelor's degree in Marketing, Business Administration, or a related field is required; an MBA is a plus. A minimum of 10 years of progressive experience in digital marketing, with at least 5 years in a leadership role, is essential. Proven experience in developing and implementing successful digital marketing strategies across various industries is highly desirable. This is an exceptional opportunity to shape the digital presence of a leading organization and drive significant business impact.Location: Miami, Florida .
Key responsibilities include defining the overall digital marketing vision and roadmap, overseeing all digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and affiliate marketing. You will manage the digital marketing budget, allocate resources effectively, and ensure a strong ROI for all marketing initiatives. This role requires close collaboration with sales, product development, and customer service teams to ensure a cohesive brand message and customer experience.
The Director of Digital Marketing Strategy will lead a team of marketing professionals, providing mentorship, guidance, and fostering a high-performance culture. You will be responsible for setting key performance indicators (KPIs), tracking campaign performance, and providing regular reports and insights to senior leadership. A deep understanding of marketing analytics tools and methodologies is essential for measuring campaign effectiveness and identifying areas for optimization. Staying current with emerging digital marketing trends, technologies, and best practices is critical.
We are looking for a strategic thinker with strong leadership, analytical, and communication skills. A Bachelor's degree in Marketing, Business Administration, or a related field is required; an MBA is a plus. A minimum of 10 years of progressive experience in digital marketing, with at least 5 years in a leadership role, is essential. Proven experience in developing and implementing successful digital marketing strategies across various industries is highly desirable. This is an exceptional opportunity to shape the digital presence of a leading organization and drive significant business impact.Location: Miami, Florida .
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4
Director of Digital Marketing Strategy
33130 Miami, Florida
$150000 Annually
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Job Description
Our client, a dynamic marketing agency, is seeking a visionary Director of Digital Marketing Strategy to lead their clients' online presence and growth initiatives. This on-site role requires a strategic leader with a comprehensive understanding of the digital marketing landscape. You will be responsible for developing and executing cutting-edge digital marketing strategies across various channels, including SEO, SEM, social media, content marketing, email marketing, and programmatic advertising. The ideal candidate will have a proven track record of driving significant ROI for clients and a deep understanding of market trends and consumer behavior. You will manage a team of marketing specialists, oversee campaign execution, and analyze performance metrics to optimize strategies. Responsibilities include conducting market research, identifying target audiences, setting campaign objectives, and managing budgets effectively. Strong analytical skills and proficiency with marketing analytics tools (e.g., Google Analytics, Adobe Analytics) are essential. Excellent leadership, communication, and presentation skills are required to effectively manage client relationships and present strategic plans. A minimum of 8 years of experience in digital marketing, with at least 3 years in a leadership role, is necessary. Experience in an agency environment is highly preferred. Join our vibrant team and shape the digital futures of our diverse clientele in sunny Miami, Florida, US .
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5
Remote Director of Marketing Strategy
33101 Miami, Florida
$150000 Annually
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Job Description
Our client is seeking an visionary and results-oriented Remote Director of Marketing Strategy to spearhead marketing initiatives for their growing business, serving markets that include Miami, Florida, US . This fully remote leadership position requires a strategic marketer capable of developing and executing comprehensive marketing plans that drive brand awareness, customer acquisition, and revenue growth. You will lead a distributed marketing team, overseeing all aspects of digital marketing, content strategy, social media, public relations, and campaign management. The ideal candidate will possess a deep understanding of market trends, customer behavior, and cutting-edge marketing technologies.
Key responsibilities include developing and implementing a cohesive marketing strategy aligned with business objectives, managing the marketing budget, and tracking ROI for all marketing activities. You will be responsible for overseeing the creation of compelling marketing content, leading SEO/SEM efforts, managing social media presence, and developing integrated marketing campaigns across various channels. Building and nurturing a high-performing remote marketing team, providing clear direction, mentorship, and fostering a collaborative culture, will be paramount. You will also analyze market data and customer insights to identify new opportunities and refine marketing approaches. This role demands a strong understanding of branding, lead generation, and customer lifecycle marketing.
Candidates must have a Bachelor's degree in Marketing, Business Administration, Communications, or a related field; an MBA or Master's degree is a plus. A minimum of 10 years of progressive marketing experience, with at least 5 years in a leadership or strategic role, is required. Proven experience developing and executing successful marketing strategies across diverse digital and traditional channels is essential. Expertise in SEO/SEM, content marketing, social media marketing, email marketing, and marketing automation platforms (e.g., HubSpot, Marketo) is mandatory. Exceptional leadership, communication, analytical, and strategic thinking skills are critical for success in this remote position. Experience managing remote teams and working effectively in a virtual environment is a must. Join our dynamic company and shape the future of our brand.
Key responsibilities include developing and implementing a cohesive marketing strategy aligned with business objectives, managing the marketing budget, and tracking ROI for all marketing activities. You will be responsible for overseeing the creation of compelling marketing content, leading SEO/SEM efforts, managing social media presence, and developing integrated marketing campaigns across various channels. Building and nurturing a high-performing remote marketing team, providing clear direction, mentorship, and fostering a collaborative culture, will be paramount. You will also analyze market data and customer insights to identify new opportunities and refine marketing approaches. This role demands a strong understanding of branding, lead generation, and customer lifecycle marketing.
Candidates must have a Bachelor's degree in Marketing, Business Administration, Communications, or a related field; an MBA or Master's degree is a plus. A minimum of 10 years of progressive marketing experience, with at least 5 years in a leadership or strategic role, is required. Proven experience developing and executing successful marketing strategies across diverse digital and traditional channels is essential. Expertise in SEO/SEM, content marketing, social media marketing, email marketing, and marketing automation platforms (e.g., HubSpot, Marketo) is mandatory. Exceptional leadership, communication, analytical, and strategic thinking skills are critical for success in this remote position. Experience managing remote teams and working effectively in a virtual environment is a must. Join our dynamic company and shape the future of our brand.
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6
Adjunct Professor - Digital Marketing Strategy
33101 Miami, Florida
$5000 course
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Job Description
Our client, a distinguished university recognized for its innovative programs, is seeking experienced professionals to join their faculty as Adjunct Professors specializing in Digital Marketing Strategy. This is an excellent opportunity for industry leaders to share their expertise and shape the next generation of marketing professionals. You will be responsible for developing and delivering engaging lectures, facilitating class discussions, and designing practical assignments that align with current industry trends and best practices. The curriculum will focus on essential digital marketing concepts, including SEO, SEM, social media marketing, content marketing, email marketing, analytics, and campaign management. You will evaluate student performance through assignments, projects, and examinations, providing constructive feedback to foster their learning and development. Maintaining up-to-date knowledge of the digital marketing landscape and incorporating emerging technologies and strategies into the course content is crucial. This role is based in Miami, Florida, US , and offers a hybrid teaching model, allowing for a blend of in-person instruction and online delivery, providing flexibility for faculty. A Master's degree or Ph.D. in Marketing, Business Administration, or a related field is required. Extensive practical experience (minimum 5-7 years) in digital marketing strategy and campaign execution is essential. Proven ability to teach effectively at the university level, with excellent presentation and communication skills, is mandatory. Experience with online learning platforms and course development is highly desirable. Candidates should demonstrate a passion for education and a commitment to student success. If you are a seasoned digital marketing professional eager to contribute to academia and inspire students, we encourage you to apply.
Key Responsibilities:
Key Responsibilities:
- Develop and deliver course content on digital marketing strategy.
- Facilitate engaging lectures and interactive class discussions.
- Design and grade assignments, projects, and examinations.
- Provide constructive feedback to students.
- Stay current with digital marketing trends and technologies.
- Incorporate practical case studies and real-world examples.
- Maintain professional development and contribute to curriculum enhancement.
- Manage classroom activities in a hybrid learning environment.
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7
Head of Digital Marketing & E-commerce Strategy (Remote)
33101 Miami, Florida
$140000 Annually
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Job Description
Our client is seeking a visionary and data-driven Head of Digital Marketing & E-commerce Strategy to lead their online business growth. This is a pivotal, fully remote role that requires a strategic leader with a deep understanding of the FMCG sector and a proven track record in developing and executing successful digital marketing campaigns and e-commerce strategies. You will be responsible for driving online sales, enhancing brand presence, and optimizing the customer journey across all digital touchpoints. The ideal candidate is an expert in leveraging digital channels to connect with consumers and drive measurable business results.
Key Responsibilities:
Key Responsibilities:
- Develop and implement a comprehensive digital marketing strategy to increase brand awareness, customer acquisition, and retention within the FMCG space.
- Oversee all e-commerce operations, including website management, platform optimization, and conversion rate improvement.
- Lead the strategy and execution of paid advertising campaigns across various platforms (e.g., Google Ads, social media advertising).
- Develop and manage SEO/SEM strategies to improve organic search rankings and drive qualified traffic.
- Create and manage social media marketing strategies to enhance engagement and build community.
- Analyze digital marketing performance using analytics tools (e.g., Google Analytics) and provide actionable insights and reports.
- Manage the online customer journey, ensuring a seamless and engaging experience from discovery to purchase and beyond.
- Collaborate with product development and sales teams to align digital marketing efforts with overall business objectives.
- Manage and optimize marketing budgets to achieve maximum ROI.
- Stay ahead of industry trends, emerging technologies, and competitor activities to identify new growth opportunities.
- Lead and mentor a remote team of digital marketing professionals.
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8
Senior Digital Marketing Manager - Social Media Strategy
33130 Miami, Florida
$95000 Annually
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Job Description
Our client is seeking a creative and data-driven Senior Digital Marketing Manager with a specialization in social media strategy to join their fully remote marketing team. This role is ideal for a visionary leader passionate about building brand presence, engaging communities, and driving measurable results through innovative social media campaigns. You will be responsible for developing and executing comprehensive social media strategies across various platforms, including Instagram, Facebook, Twitter, LinkedIn, TikTok, and emerging channels. Your focus will be on increasing brand awareness, driving website traffic, generating leads, and fostering customer loyalty. This includes creating compelling content, managing social media advertising budgets, optimizing campaigns for performance, and analyzing key metrics to inform future strategies. You will work closely with content creators, designers, and PR specialists to ensure a cohesive brand message and engaging user experience. A deep understanding of social media trends, platform algorithms, and audience behavior is essential. You will also be responsible for community management, responding to comments and inquiries, and building positive relationships with followers. The ideal candidate will have a proven track record of developing and executing successful social media campaigns for diverse brands, demonstrating a strong ability to translate business objectives into actionable social media plans. Exceptional analytical skills, proficiency in social media analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics), and experience with paid social advertising platforms are required. You will thrive in a fast-paced, collaborative, and fully remote environment, taking initiative and driving projects to completion. This is a fantastic opportunity to lead social media initiatives for a dynamic organization and make a significant impact on our digital footprint. Your ability to think strategically, creatively, and analytically will be key to success.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive social media strategies aligned with overall marketing and business objectives.
- Manage and grow the company's presence across key social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
- Create, curate, and schedule engaging and relevant content, including text, images, and video.
- Plan, execute, and optimize paid social media advertising campaigns to drive key performance indicators (KPIs).
- Monitor social media channels for trends, conversations, and opportunities.
- Engage with the online community, respond to comments and messages, and foster positive brand interactions.
- Analyze social media performance data, generate reports, and provide actionable insights for continuous improvement.
- Collaborate with cross-functional teams (content, design, PR) to ensure brand consistency.
- Stay up-to-date with the latest social media trends, platform updates, and best practices.
- Manage social media tools and platforms for scheduling, monitoring, and reporting.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 5+ years of experience in digital marketing, with a strong focus on social media strategy and management.
- Proven track record of developing and executing successful social media campaigns that drive engagement and achieve business goals.
- In-depth knowledge of major social media platforms, their algorithms, and best practices.
- Experience with social media management tools (e.g., Sprout Social, Hootsuite) and analytics platforms.
- Proficiency in paid social media advertising (Facebook Ads Manager, LinkedIn Campaign Manager, etc.).
- Excellent written and verbal communication skills, with strong copywriting abilities.
- Creative thinking and strong visual storytelling skills.
- Ability to work independently and collaboratively in a remote setting.
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