275 Digital Content Creation jobs in New York

Job Description

Crowell & Moring LLP is an international law firm with offices in the United States, Europe, MENA, and Asia that represents clients in litigation and arbitration, regulatory and policy, intellectual property, and transactional and corporate matters. The firm is internationally recognized for its representation of Fortune 500 companies in high-stakes litigation and government-facing matters, as well as its ongoing commitment to pro bono service and diversity, equity, and inclusion.

** Job Summary **

The Digital Marketing Coordinator supports the firm’s website, client alert program, social media, podcast development, digital marketing, and other related activities. This role will also provide support for a variety of marketing and digital communications activities and projects. This position reports to the Senior Web and Digital Marketing Manager.

** Job Responsibilities **

• Assists in managing the firm’s website, including making routine text edits to biographies and practice descriptions, creating new content pages, monitoring expired content, and tracking client permissions for website matter descriptions.
• Assists in the process of updating lawyer biographies on Crowell.com, including updating the content, formatting, and tracking progress.
• Coordinates client alert formatting, risk review, and distribution process.
• Assists in the management of analytics and reporting for the website, alerts, social media, and podcasts. Provides input and analysis to key stakeholders as necessary.
• Assists in the optimization of websites and blogs using SEO tools. Ensures website content is up-to-date and relevant.
• Assists in the management of digital marketing projects and tasks using a project management tracking system.
• Assists with cleaning code and clearing hierarchies of information with concise metatag organization.
• Produces firm content using new media channels, including podcasts and videos (recording, editing, publishing, and promoting).
• Provides support for firm blogs, podcasts, apps, and microsites.
• Assists with writing requirement documents for new features, bugs, or back-end changes that will be provided to vendors for implementation.
• Monitors website performance, finding and correcting errors in content, broken links, or other needed maintenance.
• Assists in writing SOPs for internal use of technology platforms with the ability to train others as needed.

Qualifications:
Qualifications

** Knowledge, Skills and Abilities **

• Strong proficiency with HTML, social media platforms, email campaign platforms, CRM platforms, and Microsoft Office Suite required. Experience with RubyLaw a plus.
• Excellent editing and proofreading skills.
• Ability to organize and prioritize work in a dynamic and complex environment to meet deadlines and daily requirements.
• Demonstrated ability to communicate clearly and effectively, both orally and in writing, with attorneys, staff, and vendors.
• Ability to quickly learn and utilize technology tools and resources.
• Ability to problem solve and troubleshoot to find helpful solutions to incoming requests

** Education **

The position requires a Bachelor’s degree. Equivalent training and experience may substitute for education.

** Experience **

The position requires a minimum of four (4) years of directly related experience during which knowledge, skills, and abilities relevant to the position were acquired.

Prior law firm experience desirable.

Additional Information

Crowell & Moring LLP offers a competitive compensation and comprehensive benefits package which includes progressive options such as back up child care, wellness programs, cultural events and social activities. We take great pride in our positive, friendly culture that rewards hard work and success, at the same time recognizing the importance of family and community service.

Our Firm is committed to fair and equitable compensation practice in accordance with applicable laws. The salary range for this position is $59,000-$81,000. Additional compensation may include a discretionary bonus. Other benefits include healthcare, vision, dental, retirement, and all-purpose leave. The salary for this position may vary based on location, market data, an applicant’s skills and prior experience, certain degrees and certifications, and other factors.

EOE m/f/d/v
Crowell & Moring LLP participates in the E-Verify program.

About the job Digital Marketing Specialist

ORIONYX ENGINEERING LTD. is a leading company focused on civil engineering, structural engineering, architectural services, surveying, and forensic analysis. Our goal is to provide innovative and accurate engineering solutions that improve infrastructure and promote sustainable development. Backed by a team of skilled professionals dedicated to excellence, ORIONYX ENGINEERING LTD . offers a full range of services that uphold the highest quality standards for every project.

This is a remote role strictly for candidates within the United States.

The Digital Marketing Specialist will be responsible for developing, implementing, tracking, and optimizing our digital marketing strategies to drive growth and engagement with key stakeholders. The ideal candidate will have a strong grasp of current marketing tools, analytics, and content strategies and will work closely with the marketing, sales, and engineering teams to promote the company's projects, services, and thought leadership.

Key Responsibilities:
1. Digital Strategy & Campaign Management:

• Develop and execute comprehensive digital marketing strategies that align with the firms overall business goals.
• Plan and manage multi-channel digital campaigns, including search engine marketing (SEM), pay-per-click (PPC), social media, email, and content marketing.
• Manage budget allocation for campaigns, optimize ad spending, and track return on investment (ROI) for digital initiatives.
• Collaborate with internal teams (engineering, project management, and sales) to ensure campaigns reflect the firms unique value propositions.

2. SEO & Website Optimization:

• Lead search engine optimization (SEO) efforts, including keyword research, on-page optimization, link-building, and technical SEO to enhance visibility in search engines.
• Work with the website team to ensure site performance, mobile optimization, and user experience (UX) align with SEO best practices and conversion goals.

3. Content Creation & Management:

• Collaborate with content writers and designers to create high-quality content (blogs, whitepapers, case studies, infographics, videos) that resonates with technical audiences, including engineers and decision-makers.
• Oversee and execute content strategies for blogs, social media, and websites to engage prospective clients and showcase technical expertise.
• Manage editorial calendars to ensure consistent delivery of content across platforms.

4. Social Media & Community Engagement:

• Manage the firms social media presence across platforms (LinkedIn, Twitter, YouTube, etc.), engaging with audiences, sharing relevant content, and responding to inquiries.
• Create and implement social media campaigns to drive engagement, brand awareness, and lead generation.
• Monitor social media trends in the engineering and technology sectors to stay ahead of industry developments.

5. Data Analysis & Reporting:

• Utilize Google Analytics, HubSpot, SEMrush, or other tools to monitor digital performance, track user behavior, and optimize campaigns based on data-driven insights.
• Regularly produce and present performance reports to senior management, outlining KPIs, performance metrics, and strategic recommendations for improvement.
• Analyze market trends, competitor activities, and audience preferences to refine the companys digital strategies.

6. Lead Generation & Conversion Optimization:

• Develop targeted lead generation campaigns to capture high-quality leads from the firms target markets (manufacturing, infrastructure, energy, etc.).
• Optimize landing pages, call-to-action (CTA) buttons, and forms to improve conversion rates and lead quality.
• Collaborate with the sales team to ensure smooth lead handoff, follow-up processes, and sales funnel optimization.

7. Email Marketing & Automation:

• Develop and manage email marketing campaigns for newsletters, announcements, event promotions, and nurturing workflows.
• Build segmented email lists, set up automated email sequences, and ensure high open rates and engagement levels.
• Track email performance metrics and continuously test subject lines, CTAs, and design elements to optimize results.

8. Brand Development:

• Contribute to brand positioning and messaging for both digital and offline channels.
• Ensure brand consistency across all digital touchpoints, adhering to the companys branding guidelines.
• Work with the PR team to manage online reputation and expand the firms reach within the engineering community.

Qualifications:

• Bachelors degree in Marketing, Communications, Business, or a related field. A background in engineering or technical fields is a plus.
• 3+ years of experience in digital marketing, preferably within B2B sectors or technical industries (engineering, construction, manufacturing).
• Demonstrated experience in managing digital campaigns across multiple channels (SEO, SEM, social media, email marketing).
• Proficiency with marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads, LinkedIn Campaign Manager, SEMrush, HubSpot, or equivalent.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent content development skills, including the ability to write and edit technically-oriented material.
• Strong project management skills with attention to detail and deadlines.
• Ability to work independently in a remote environment and collaborate with cross-functional teams.

Preferred Skills:

• Experience in the engineering or technical sector.
• Familiarity with CRM systems and marketing automation tools (Salesforce, Pardot, HubSpot).
• Knowledge of graphic design tools like Adobe Creative Suite or Canva for basic content creation.
• Understanding of web development basics (HTML/CSS) to collaborate effectively with web designers and developers.

Working Conditions:

• This is a fully remote position. Occasional travel to company meetings, client sites, or industry conferences may be required.
• Flexible working hours with the expectation of overlap with core team hours.
• Must have reliable internet access and a suitable home office setup.

Job Types: Full-time

Pay: From $28.50 - $35.50 per hour

Schedule: Monday to Friday (8 hours daily)

Expected hours: 40 per week

Benefits:

• 401(k)
• Dental insurance
• Vision insurance
• Health insurance
• Life insurance
• Paid time off

Work Location: Remote

Package Details

• 401(k)
• Dental insurance
• Vision insurance
• Health insurance
• Life insurance
• Paid time off

Benefits:

401(k)

Bonus based on performance

Health insurance

Paid time off

Training & development

About US:

Abacus Business Computer (ABCPOS) is a New York City-based point of sale (POS) systems company that provides one-stop solutions from POS systems to merchant services to growth marketing. With over 30 years in the industry, ABCPOS serves more than 6,000 customers and has 40,000 devices installed. The company's customer base ranges from restaurants to retailers, e-commerce to franchise to international groups.

What We Looking For:

We seek a results-driven Marketing Manager with expertise in SEO, SEM, and hospitality content creation to spearhead our digital growth. The ideal candidate will craft and execute data-backed SEO strategies, optimize PPC campaigns, and leverage analytics to maximize performance.

You'll create compelling restaurant-focused content across all digital channels while implementing high-converting retargeting strategies. Working closely with our external digital agency, you'll ensure technical SEO excellence. This role requires tight collaboration with Sales and Business Development to generate quality leads through strategic video production, email marketing, and targeted digital advertising campaigns that both attract and nurture customer relationships.

Responsibilities include:

Private Traffic Channels: Email, SMS, App Push Notifications

Establish sending rules, timing strategies, and audience segmentation

Monthly performance tracking (open rates, click-through rates, conversion rates)

Optimization based on data analysis

Online Advertising Management & Analytics

Manage and execute campaigns across Meta, Google Ads, and SEO/SEM platforms

Generate monthly performance reports for internal evaluation

Continuous optimization based on ROI analysis

Marketing Content Production & Localized Operations

Create marketing materials and ensure proper implementation

Develop social media strategies tailored to local markets

Execute localized market operations and community management

Required Skills

2+ years of digital marketing experience.

Strong SEO expertise: technical SEO, content optimization, and link building.

Deep paid search (PPC) knowledge: Google Ads & Meta Ads.

Creative Suite proficiency: Canva, Adobe (InDesign, Illustrator, Premiere Pro).

Experience with HubSpot & Salesforce.

Fluent in Mandarin (Chinese) and English.

Exceptional communication skills (written & verbal).

Strong multitasking & time management—ability to handle multiple projects.

Collaborative mindset—aligning digital marketing efforts with business goals.

Preferred Qualifications

Hospitality industry digital marketing experience.

Multi-channel expertise:

Mobile marketing

Email marketing

Pay-per-click (PPC) marketing

Social media marketing

Content marketing

Search engine optimization (SEO)

The Digital Marketing Coordinator is a key contributor to the Communications team, ensuring accurate, timely distribution of thought leadership and external communications. The right candidate will have an unwavering commitment to detail and accuracy, strong writing skills and an interest in marketing analytics. This role will blend team collaboration and individual contribution to help ensure seamless cross-office coverage of S&C's email marketing, website, social media and other channels.

The scheduled hours for this position are 1:00 p.m. to 9:00 p.m. E.T. and overtime is required.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Essential duties and responsibilities include the following. Other duties may be assigned.

• Distribute thought leadership, primarily client memos, and email marketing campaigns using tools such as Vuture and Dispatch. Own content preparation, list generation and performance tracking.
• Contribute to SEO efforts by reviewing site performance, optimizing content and implementing best practices, utilizing tools such as Conductor.
• Leverage tools such as Google Analytics to measure, analyze, and report on digital performance and enable data-driven decision-making.
• Identify critical gaps in current marketing efforts, conduct regular benchmarking analysis, develop and/or improve comprehensive strategies that align with organizational objectives.
• Collaborate with Communications staff to amplify firm news, thought leadership, and media coverage via digital channels including e-mail marketing, website and social media.
• Coordinate with Business Development staff on targeted campaigns and client-focused digital strategies, especially for California and Asia-Pacific offices. Support updates and content optimization for the firm's website and attorney bios using CMS tools.
• Monitor and troubleshoot digital platforms outside of traditional business hours to ensure smooth performance and delivery.
• Review and edit communications to ensure consistency, accuracy, and alignment with the firm's tone and messaging.
• Ensure that materials are delivered correctly and on time (related tasks include gathering precedents, editing, fact checking, proofreading, compiling, collaborating with lawyers and staff of varying seniority levels, archiving).

In addition, responsibilities related to maintaining firm and client information are to be adhered to by all employees. This includes complying with the firm's information security policies, protecting firm assets from unauthorized access, disclosure, modification, destruction or interference, and reporting security events or potential events or other security risks to management.

QUALIFICATIONS

• Excellent writing/editing, proofreading, grammar and research skills (a writing and proofreading test is required).
• Excellent analytical and organizational skills, with a very high level of attention to detail.
• Ability to problem-solve, handle multiple priorities simultaneously, communicate matters of concern effectively and meet deadlines consistently.
• Proactive; takes ownerships and shows initiative. Remains committed to high work product standards without direct supervision.
• Comfortable executing high-visibility and time-sensitive matters while maintaining a composed and professional demeanor.
• The ability to work and collaborate as a part of a global team is essential.
• Ability to work in a demanding professional environment to demonstrate good judgment, handle time-sensitive requests from multiple lawyers, across time zones, and to generate quality work product in a fast-paced environment.
• A commitment to the highest standards of excellence and professionalism that are the hallmarks of our legal practice.

EDUCATION AND/OR EXPERIENCE

• One to three years of experience working for a law firm, financial institution or other similarly demanding environment.
• Familiarity with email marketing platforms (e.g., Vuture, HubSpot, Mailchimp), web content management systems (Crownpeak) and CRM (DealCloud) tools. The firm provides additional training in core software programs, as needed, to enhance skills and speed of work.
• Familiarity with and interest in web analytics software such as Google Analytics.
• Proficiency in standard spreadsheet, database, word processing and presentation applications (e.g., Excel, Word, PowerPoint, Adobe, Zoom).
• B.A. or equivalent required.

Compensation

The base salary range offered for this role will be between $60,000 and $75,000. When determining a candidate's compensation offer, elements unique to each person are taken into consideration including but not limited to skill set, experience level, performance, professional certifications, degrees and location, as well as the needs of the Firm.

SUMMARY

Sullivan & Cromwell is seeking a Digital Marketing Coordinator to join our Communications team, which strives to generate visibility for and maintain the industry-leading standing of our Firm and lawyers. This second-shift role provides a unique opportunity to support our award-winning, global law firm's digital marketing strategy with the same level of sophisticated around-the-clock services provided to our clients.

The Digital Marketing Coordinator is a key contributor to the Communications team, ensuring accurate, timely distribution of thought leadership and external communications. The right candidate will have an unwavering commitment to detail and accuracy, strong writing skills and an interest in marketing analytics. This role will blend team collaboration and individual contribution to help ensure seamless cross-office coverage of S&C's email marketing, website, social media and other channels.

The scheduled hours for this position are 1:00 p.m. to 9:00 p.m. E.T. and overtime is required.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Essential duties and responsibilities include the following. Other duties may be assigned.

• Distribute thought leadership, primarily client memos, and email marketing campaigns using tools such as Vuture and Dispatch. Own content preparation, list generation and performance tracking.
• Contribute to SEO efforts by reviewing site performance, optimizing content and implementing best practices, utilizing tools such as Conductor.
• Leverage tools such as Google Analytics to measure, analyze, and report on digital performance and enable data-driven decision-making.
• Identify critical gaps in current marketing efforts, conduct regular benchmarking analysis, develop and/or improve comprehensive strategies that align with organizational objectives.
• Collaborate with Communications staff to amplify firm news, thought leadership, and media coverage via digital channels including e-mail marketing, website and social media.
• Coordinate with Business Development staff on targeted campaigns and client-focused digital strategies, especially for California and Asia-Pacific offices. Support updates and content optimization for the firm's website and attorney bios using CMS tools.
• Monitor and troubleshoot digital platforms outside of traditional business hours to ensure smooth performance and delivery.
• Review and edit communications to ensure consistency, accuracy, and alignment with the firm's tone and messaging.
• Ensure that materials are delivered correctly and on time (related tasks include gathering precedents, editing, fact checking, proofreading, compiling, collaborating with lawyers and staff of varying seniority levels, archiving).

In addition, responsibilities related to maintaining firm and client information are to be adhered to by all employees. This includes complying with the firm's information security policies, protecting firm assets from unauthorized access, disclosure, modification, destruction or interference, and reporting security events or potential events or other security risks to management.

QUALIFICATIONS

• Excellent writing/editing, proofreading, grammar and research skills (a writing and proofreading test is required).
• Excellent analytical and organizational skills, with a very high level of attention to detail.
• Ability to problem-solve, handle multiple priorities simultaneously, communicate matters of concern effectively and meet deadlines consistently.
• Proactive; takes ownerships and shows initiative. Remains committed to high work product standards without direct supervision.
• Comfortable executing high-visibility and time-sensitive matters while maintaining a composed and professional demeanor.
• The ability to work and collaborate as a part of a global team is essential.
• Ability to work in a demanding professional environment to demonstrate good judgment, handle time-sensitive requests from multiple lawyers, across time zones, and to generate quality work product in a fast-paced environment.
• A commitment to the highest standards of excellence and professionalism that are the hallmarks of Sullivan & Cromwell's legal practice.

EDUCATION AND/OR EXPERIENCE

• One to three years of experience working for a law firm, financial institution or other similarly demanding environment.
• Familiarity with email marketing platforms (e.g., Vuture, HubSpot, Mailchimp), web content management systems (Crownpeak) and CRM (DealCloud) tools. The firm provides additional training in core software programs, as needed, to enhance skills and speed of work.
• Familiarity with and interest in web analytics software such as Google Analytics.
• Proficiency in standard spreadsheet, database, word processing and presentation applications (e.g., Excel, Word, PowerPoint, Adobe, Zoom).
• B.A. or equivalent required.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Compensation

The base salary range offered for this role will be between $60,000 and $75,000. When determining a candidate's compensation offer, elements unique to each person are taken into consideration including but not limited to skill set, experience level, performance, professional certifications, degrees and location, as well as the needs of the Firm.

The total compensation package for this position my include overtime, pay, discretionary bonuses and other benefits. For a more comprehensive list of employee benefits, please visit sullcrom.com/Careers/Professional-Staff#Employee-Benefits.

About the job Digital Marketing Specialist

Nebulon Dynamics Limited

About Nebulon Dynamics:

At Nebulon Dynamics Limited , we are committed to transforming industries through innovative engineering solutions, cutting-edge technology, and exceptional service. As we expand our digital presence and continue to grow, were looking for a dynamic, results-driven Digital Marketing Specialist to help us craft compelling marketing strategies that resonate with our audience. This is a fully remote position, exclusively open to U.S. residents who are passionate about digital marketing and have a knack for driving brand success.

Position Overview:

As a Digital Marketing Specialist at Nebulon Dynamics, you will be responsible for creating, executing, and optimizing online marketing campaigns across multiple platforms. Your goal will be to build and enhance Nebulon's brand presence, generate leads, and drive revenue through data-driven strategies. This role is crucial to our marketing department, and we are looking for someone who is creative, analytical, and ready to take on the challenge of growing our digital footprint.

What Youll Be Doing:

1. Develop Digital Marketing Strategies:
   
   • Work with leadership and cross-functional teams to develop and implement comprehensive digital marketing strategies that align with business goals.
   • Analyze market trends, competitor activities, and consumer behavior to craft campaigns that resonate with our target audience.
   • Define and refine customer personas and ensure that marketing campaigns are customized to effectively engage them.
2. Manage Digital Advertising Campaigns:
   
   • Create and manage paid search, social media, and display ad campaigns (Google Ads, Facebook Ads, LinkedIn, etc.).
   • Optimize campaigns based on performance data to improve key metrics such as CTR, conversion rates, and ROI.
   • Oversee budgets, bidding strategies, and ad creatives to maximize campaign performance.
3. Content Creation and Management:
   
   • Collaborate with content creators to develop high-quality, engaging, and SEO-optimized content for blogs, social media posts, website copy, email campaigns, and more.
   • Ensure content is consistent with the brands tone, voice, and messaging.
   • Use content management systems (CMS) to manage website content, ensuring it is fresh, relevant, and optimized for search engines.
4. SEO and Website Optimization:
   
   • Conduct keyword research and optimize on-page and off-page SEO efforts to drive organic traffic to the website.
   • Work closely with the web development team to improve site speed, mobile optimization, user experience (UX), and conversion rate optimization (CRO).
   • Monitor SEO performance through analytics tools (Google Analytics, SEMrush, Moz) and generate detailed reports on results.
5. Email Marketing:
   
   • Develop and execute email marketing campaigns to nurture leads, engage current clients, and drive conversions.
   • Segment email lists to send targeted messages based on customer demographics, behaviors, and engagement levels.
   • A/B test subject lines, copy, and design to optimize email performance.
6. Analytics and Reporting:
   
   • Track, measure, and analyze the performance of all digital marketing efforts to assess ROI.
   • Use data to make informed decisions, refine strategies, and report on KPIs such as traffic growth, lead generation, and conversion rates.
   • Provide monthly and quarterly performance reports to leadership, offering insights and recommendations for improvement.
7. Social Media Strategy & Community Engagement:
   
   • Manage Nebulon Dynamics social media presence, including LinkedIn, Twitter, Facebook, Instagram, and other platforms.
   • Create engaging posts, monitor social conversations, and respond to comments and inquiries to foster positive community engagement.
   • Develop a social media calendar and execute campaigns that build brand awareness and customer loyalty.
8. Brand Management & Collaboration:
   
   • Collaborate with the design and content teams to ensure consistency in messaging, branding, and visual elements across all platforms.
   • Monitor the effectiveness of the brands digital presence and make recommendations to strengthen it.
   • Contribute to the overall marketing strategy by sharing insights and feedback from digital campaigns.

Who You Are:

• Creative & Analytical Thinker: You can generate innovative ideas and balance them with a data-driven approach to ensure marketing success.
• Digital Marketing Expert: You have a strong grasp of digital marketing tools and platforms, from paid advertising to SEO and social media marketing.
• Effective Communicator: You can write compelling content, craft engaging social media posts, and communicate complex ideas clearly.
• Organized Multitasker: You are adept at managing multiple projects, deadlines, and priorities in a fast-paced environment.
• Results-Oriented: You're driven by goals and enjoy analyzing performance metrics to improve and exceed expectations.
• Self-Starter: You can work independently, prioritize tasks, and execute strategies with minimal supervision.

Qualifications:

• Education:
  
  • Bachelors degree in Marketing, Communications, Business, or a related field.
  • Additional certifications in Digital Marketing, Google Ads, HubSpot, or similar platforms are a plus.
• Experience:
  
  • 3+ years of experience in digital marketing, with a proven track record of successful campaigns and measurable results.
  • Experience managing paid ad campaigns (Google Ads, Facebook Ads, LinkedIn, etc.) and SEO.
  • Proficiency with email marketing platforms (Mailchimp, ActiveCampaign, etc.) and CRM tools.
• Technical Skills:
  
  • Expertise in digital analytics tools (Google Analytics, SEMrush, Google Search Console, etc.).
  • Proficient in content management systems (WordPress, Squarespace, etc.) and basic HTML/CSS.
  • Experience with social media scheduling tools (Hootsuite, Buffer, Sprout Social) and design tools (Canva, Adobe Suite).
• Soft Skills:
  
  • Strong attention to detail, with the ability to manage and execute multiple tasks simultaneously.
  • Excellent written and verbal communication skills.
  • Ability to work in a team and build strong relationships with other departments.

Why Join Nebulon Dynamics?

• Fully Remote Role: This is a 100% remote position, and we welcome candidates from anywhere within the United States .
• Competitive Compensation: We offer a competitive salary, along with performance-based bonuses and recognition.
• Comprehensive Benefits: Including health, dental, vision, and 401(k) with company matching.
• Growth Opportunities: We believe in promoting from within, offering mentorship, ongoing training, and career development opportunities.
• Work-Life Balance: Enjoy flexible hours, generous paid time off (PTO), and parental leave.
• Inclusive Culture: At Nebulon, we embrace diversity and foster an inclusive workplace where all ideas are welcomed.

Make Your Mark:

As a Digital Marketing Specialist at Nebulon Dynamics, you will play a key role in shaping our brand, engaging with our customers, and driving growth through innovative digital marketing strategies. If you're ready to make an impact in an exciting and evolving field, we want to hear from you!

Ready to take your digital marketing career to the next level? Apply today and help us grow, innovate, and thrive at Nebulon Dynamics!

Digital Marketing & Referral Outreach Specialist

Location: Manhattan, NY | Full-Time

Gotham Footcare, a premier podiatry practice in New York City, is looking for a creative, driven Digital Marketing & Referral Outreach Specialist to help us grow our patient base and strengthen our brand.

In this role, you’ll:

• Create engaging videos, social media posts, and content that drive new patients to book appointments.
• Build relationships with local medical specialists to grow referral networks.
• Follow up on online inquiries and help us hit monthly appointment goals.
• Assist the Director of Operations with light administrative tasks (approx. 10% of time).

We’re seeking someone who is organized, proactive, and passionate about marketing and patient engagement. Experience in digital marketing, content creation, or healthcare marketing is highly valued.

Salary: $75K–$85K DOE + benefits

Real growth opportunities within a respected NYC medical practice

Apply today with your resume and examples of your digital work — and help us continue to make Gotham Footcare the go-to destination for foot health in NYC!

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off

Ability to Commute:

• New York, NY 10017 (Required)

Ability to Relocate:

• New York, NY 10017: Relocate before starting work (Required)

Work Location: In person

Description We are looking for a highly skilled Digital Marketing Specialist to join our team on a long-term contract basis. This role requires expertise in driving online marketing strategies, optimizing campaigns, and utilizing data insights to enhance performance. Based in New York, New York, the position offers an exciting opportunity to contribute to impactful digital initiatives.
Responsibilities:
- Develop and execute comprehensive digital marketing strategies to achieve business goals.
- Manage and optimize Google Ads campaigns to maximize ROI and drive targeted traffic.
- Analyze website and campaign performance using Google Analytics to identify trends and opportunities.
- Oversee email marketing campaigns, ensuring content is engaging and aligned with brand guidelines.
- Conduct keyword research and implement SEO tactics to improve website visibility.
- Monitor and report on the effectiveness of digital campaigns, providing actionable recommendations.
- Collaborate with cross-functional teams to ensure consistent messaging across all digital platforms.
- Stay updated on industry trends and emerging technologies to maintain competitive advantage.
- Create and maintain detailed documentation of campaigns, processes, and analytics.
- Provide training or support to team members on digital tools and strategies as needed. Requirements - Proven experience in digital marketing, with a focus on Google Ads and Google Analytics.
- Strong knowledge of Google AdWords and best practices for campaign optimization.
- Familiarity with email marketing platforms and techniques for effective campaign management.
- Expertise in SEO strategies and keyword research tools.
- Ability to analyze complex data sets and translate findings into actionable insights.
- Excellent communication skills for collaborating with teams and presenting reports.
- Adept at using digital tools and platforms to execute marketing strategies.
- A proactive approach to staying informed about digital marketing trends and innovations. Innovation starts with people.®
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VP, Digital Marketing
Location: Remote, United States
**Description**
Dodge Construction Network (Dodge) is seekinga dynamicand performance-drivenVP, DigitalMarketing with deep expertise in generating high volumes of qualified SMB leads through data-driven organic, paid and social marketing strategies that reflect increasing end-market adoption of AI in the customer journey and purchase funnel. This hands-on role will alsoleadthe optimization and redevelopment of Dodge's marketing websites, ensuring they arehighperforming secure and aligned with customer needs. This role is ideal for a digital leader with strongMarTechacumen, a growth mindset, and a passion for leveraging AI and scalable digital tactics to convert interest into measurable revenue.
This is a full-time position and reports directly to the Chief Marketing Officer.
**_Preferred Location_**
This is a remote, home-office based role and candidates located in the continental United States will be considered.
**_Travel Requirements_**
Expected travel is 10% for this role.
**_Essential Functions_**
**Lead Generation (with strong focus on high-volume SMB)**
+ Develop and execute digital strategies and campaigns to drive large-scale SMB lead generation across paid media, SEO, social, affiliate, and retargetingchannels -achieving aggressive growth targets while optimizing CAC
+ Diversify campaign mix beyond paid search to other forms of B2B paid media (e.g., LinkedIn) and develop a strategy for enabling potential customers to become aware of and interested in Dodge in an increasingly AI-first user journey
+ Optimize ad targeting, ad copy, landing pages, offers, and conversion paths to improve engagement and lead quality; develop a deep understanding of our customer/prospect segments and the best approaches to target them
+ Track campaign, lead-generation, cost metrics and develop analytics insights that drive ongoing performance improvement
+ Coordinate with Social and Outbound Marketing colleagues to ensure messaging alignment and proper lead capture
+ In partnership with Head of Revenue Operations, ensure that all leads are integrated into sales systems (e.g., SFDC) and that lead qualification and opportunity conversion metrics are accurate and applied to improving campaign performance
**Website Strategy, Maintenance, Performance and Redevelopment**
+ Manage, and as needed, update or upgrade the existing Dodge marketing websites (construction.com, TBB, IMS, Sweets, Principia)
+ Track and analyze website traffic, user navigation, and organic lead generation. Identify insights that lead to 'no-regret' site improvements (e.g., projects.construction.com, form fill pages, home page text)
+ Ensure that Dodge content is published in a highly visible and easily accessible manner, including our project data (see projects.construction.com), data and insights from our team of economists, and insights from our research team and ensuring that all content assets are easily sharable across social channels
+ Maintain a high SEO score forthe websites
+ In partnership with CTO, ensure that websites are secure and well-defended from malicious actors
+ Lead the strategy, redesign, redevelopment and potential integration of the sites (starting with construction.com) in partnership withandinput from Marketing, Product and Sales leaders and stakeholders and with technical support from a technical front-end website developer
+ Strategic input provided from CMO on brand architecture, target customer segments, and segment-specific pain points. You should display an intense curiosity to understand and refine the messaging around our customer segments (i.e., pain points) to ensure that our website reflects and reinforces the engagements that our sales teams have with customers and prospects; you will develop a deep understanding of our segment-specific competitors to ensure that our differentiators are clearly articulated
+ Website content input from Product leadership on product/solution value propositions and competitive differentiation (including surfacing of insights related to project data and analytics)
+ Input from Research and Economist teams for distribution of proprietary content (e.g., subscriptions to economistnewsletter, research whitepapers,etc)
+ Partnership with Sales teams to obtain compelling customer testimonials
**Martech & Digital Infrastructure Leadership**
+ Oversee the design and performance of the marketing tech stack to support high-volume lead flow, segmentation, and campaign measurement; ensure seamless integration with sales andRevOpssystems
**_Education Requirement_**
Bachelor's degree in a related field or equivalent education and work experience
**_Required Experience, Knowledge and Skills_**
+ **10+ years in digital marketing** , with a strong track record of high-volume SMB lead generation and revenue-focused growth
+ **Expert** **in performance marketing** , including paid social, search,programmatic, SEO/SEM, content syndication, and email marketing
+ **Proven success in campaign strategy and execution** that drives pipeline, optimizes CAC, and improves ROI
+ **Strong analytical and data-driven mindset** , fluent in attribution modeling, funnel analysis, and ROAS optimization
+ **Advanced proficiency in** **MarTech** , including WordPress CMS, Salesforce Pardot, GA4, GTM,Unbounce,Ongage, Event Brite, ON24, Adobe Creative Cloud, and Hive
+ **Hands-on experience with website strategy and optimization** , including multi-site management, SEO, UX, and site performance improvement
+ **Strategic yet execution-oriented** , able to synthesize complex product/customer landscapes into clear, impactful marketing actions
+ **Strong cross-functional collaborator** , experienced in aligning Product, Sales, and Engineering on messaging, digital experience, and lead flow
+ **Customer- and outcome-focused** , with deep empathy for end-user needs and a passion for building scalable, AI-enhanced marketing systems
+ **Background in B2B SaaS, tech, or fast-paced digital environments** preferred
**_About Dodge Construction Network_**
Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.
Dodge isthe catalyst for modern construction.
**_Salary Disclosure_**
_Base Salary Range: $180,000-$220,000_
This represents the expected salary range for this job requisition. Final offers may vary from the amount listed based on factors including geography, candidate experience and expertise, and other job-related factors. Dodge Construction Network's compensation and rewards package for full time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncappedcommissionsplans or an annual discretionary performance bonus.
**_For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the_** **_ _** **_future require sponsorship for employment visa status._**
**_A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal state and local ordinances._**
**_Reasonable Accommodation_**
**_Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email_** **_ _** ** ** **_._**
**_Equal Employment Opportunity Statement_**
**_Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law._**
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