52 Digital Marketing Director jobs in Los Angeles

Our client is a rapidly growing e-commerce powerhouse based in **Los Angeles, California, US**, known for its innovative approach to online retail and customer engagement. We are seeking a visionary and results-driven Director of Digital Marketing Strategy to lead our digital marketing efforts. This is a fully remote leadership position, offering the opportunity to shape and execute comprehensive digital strategies from anywhere in the world.

As the Director of Digital Marketing Strategy, you will be responsible for developing and implementing innovative, multi-channel digital marketing campaigns to drive brand awareness, customer acquisition, and revenue growth. You will oversee all aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, content marketing, affiliate marketing, and performance advertising. You will define key performance indicators (KPIs), track campaign performance, and leverage data analytics to optimize strategies and maximize ROI. You will also stay abreast of the latest digital marketing trends and technologies, identifying new opportunities for growth and innovation.

The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a Master's degree or MBA being highly desirable. A minimum of 10 years of progressive experience in digital marketing, with at least 5 years in a strategic leadership role, is required. Proven success in developing and executing data-driven digital marketing strategies that have resulted in significant business growth is essential. Deep expertise across various digital marketing channels and platforms, along with strong analytical and problem-solving skills, is a must. Excellent leadership, communication, and stakeholder management skills are critical for collaborating with remote teams and executive leadership. A passion for e-commerce and a forward-thinking approach to digital strategy are paramount. Join our globally distributed team and drive the future of digital marketing remotely.

Our client, a forward-thinking leader in its industry, is looking for an innovative and strategic Remote Director of Digital Marketing to shape and execute our digital presence. This fully remote role offers the flexibility to work from anywhere while driving impactful marketing initiatives. You will be responsible for developing and overseeing comprehensive digital marketing strategies across multiple channels, including SEO, SEM, social media, email marketing, content marketing, and paid advertising. The ideal candidate is a visionary leader with a deep understanding of the digital landscape, proven experience in managing successful campaigns, and a strong analytical mindset to optimize performance and ROI.

Key responsibilities include:

• Developing and implementing integrated digital marketing strategies aligned with business objectives.
• Managing and optimizing all digital marketing channels, including SEO, SEM, social media, email, and content marketing.
• Overseeing the creation of engaging and high-quality digital content across various platforms.
• Developing and managing digital advertising campaigns, including budget allocation and performance monitoring.
• Analyzing marketing data and key performance indicators (KPIs) to measure campaign effectiveness and identify areas for improvement.
• Leading and mentoring a remote team of digital marketing specialists.
• Staying abreast of the latest digital marketing trends, technologies, and best practices.
• Collaborating with cross-functional teams, including product, sales, and creative, to ensure cohesive brand messaging.
• Managing the digital marketing budget and ensuring efficient resource allocation.
• Driving website traffic, lead generation, and customer acquisition through strategic digital initiatives.

We require a Bachelor's degree in Marketing, Communications, Business Administration, or a related field; a Master's degree is a strong plus. A minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a leadership or directorial role, is essential. Proven experience in developing and executing successful SEO, SEM, social media, and content marketing strategies is a must. Strong analytical skills with expertise in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) are required. Excellent leadership, communication, and project management skills are paramount for this remote position. The ability to think strategically, drive results, and manage a remote team effectively is critical. If you are a results-oriented digital marketing leader passionate about leveraging the power of online channels, we encourage you to apply.

Our client, a globally recognized entertainment studio, is seeking a visionary Director of Digital Marketing and Communications to spearhead their online presence and brand messaging from Los Angeles, California, US . This executive role is central to developing and executing cutting-edge digital marketing strategies that drive audience engagement, promote upcoming projects, and cultivate a powerful brand narrative across all digital channels. The ideal candidate will possess a profound understanding of the digital landscape, including SEO, SEM, social media marketing, content strategy, email marketing, and performance analytics. Responsibilities encompass overseeing the creation and execution of integrated digital campaigns, managing the company's social media platforms, developing engaging website content, and analyzing campaign performance to optimize ROI. You will lead a talented team of digital marketers, content creators, and social media managers, fostering a culture of innovation and data-driven decision-making. This role requires extensive experience in managing large-scale digital marketing budgets, identifying emerging trends, and adapting strategies to meet evolving market dynamics and consumer behaviors. Collaboration with cross-functional teams, including creative, production, and legal departments, will be essential to ensure cohesive brand messaging and successful project launches. A proven track record of driving significant growth in online engagement, lead generation, and brand awareness is a must. We are looking for a strategic, results-oriented leader with exceptional communication, leadership, and analytical skills. A Bachelor's degree in Marketing, Communications, Digital Media, or a related field, along with a minimum of 10 years of experience in digital marketing, with at least 5 years in a leadership role, is required. Prior experience in the entertainment industry is highly desirable. This is a fully remote position, offering the flexibility to work from anywhere while making a significant impact on a leading entertainment brand.

**Job Description:**
**This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.**
At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.
At AT&T, we're redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives, and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance, and more.
We are seeking an Audience Intelligence Lead to join our growing Audience Marketing and Performance Measurement (AM-PM) team within the Marketing Growth Organization (MGO). This strategic role will be instrumental in advancing our audience-first marketing approach by developing and operationalizing key audience intelligence, segmentation frameworks, and opportunity models that inform marketing strategy and execution.
The ideal candidate will bring a unique blend of technical fluency, analytical rigor, and strategic thinking to shape how we identify, prioritize, and activate audience-led initiatives across both consumer and business marketing teams.
**ROLES AND RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO:**
+ **Audience Intelligence Development:** Build and maintain foundational audience artifacts including segmentation frameworks, audience profiles, and opportunity dashboards.
+ **Modeling & Forecasting:** Develop opportunity growth models and segment forecasts using Excel, SQL, or statistical tools (e.g., Python, R).
+ **Key Moments Analysis:** Analyze audience behavior around tentpole events (e.g., device launches, sponsorships) to inform campaign timing and messaging.
+ **Offer Segment Recommendation Analysis:** Analyze upcoming offers, align to our "needs based" segmentation, and provide a compatibility score.
+ **Segmentation Enablement:** maintain and optimize segmentation frameworks and tools to support targeted marketing initiatives, enabling teams to effectively identify, understand, and engage key customer groups.
+ **Audience-Specific Analysis:** Surface actionable information for priority segments and audiences (e.g., gamers) to inform targeting, messaging, and media planning.
+ **Cross-Functional Collaboration:** Partner with teams across Brand Strategy, Digital, Product Marketing, Research & Analytics, and Commercialization to ensure audience and segment intelligence are embedded in planning and execution.
**QUALIFICATIONS - REQUIRED SKILLS AND EXPERIENCE**
+ Bachelor's degree in Marketing, Business, Data Science, or related field.
+ 5+ years of experience in audience strategy, marketing analytics, segmentation, or customer intelligence.
+ Strong technical skills in Excel modeling, SQL, and/or Python/R for data analysis and forecasting.
+ Consulting or agency experience in audience development or marketing strategy.
+ Experience with predictive modeling, opportunity sizing, or growth forecasting.
+ Proven ability to translate complex data into clear, actionable insights and strategic recommendations.
+ Experience with predictive modeling, opportunity sizing, or growth forecasting.
+ Strong project management skills with the ability to manage multiple priorities and deliver high-quality outputs under tight deadlines.
+ Proficiency turning volumes of complex information, data, and insights into concise and compelling PowerPoint decks and/or prose that helps leaders understand the situation, the problem(s) to solve, the options for resolution, and the operational implications of a decision.
+ Collaborative mindset with experience working across cross-functional teams.
**DESIRED SKILLS, EXPERIENCE AND EDUCATION**
+ Experience in telecommunications, technology, or other data-rich industries.
+ Extensive experience working with advanced management and operational systems typically found in large organizations.
+ Strong understanding of DSP's, SEO, content strategy, and digital marketing channels.
+ Certifications or advanced training in digital marketing, programmatic advertising, or data analysis.
Our **Lead Marketing Management** earns between $130,700 - $96,100 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training. 
**Joining our team comes with amazing perks and benefits:**
+ Medical/Dental/Vision coverage 
+ 401(k) plan 
+ Tuition reimbursement program 
+ Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays) 
+ Paid Parental Leave 
+ Paid Caregiver Leave 
+ Additional sick leave beyond what state and local law require may be available but is unprotected 
+ Adoption Reimbursement 
+ Disability Benefits (short term and long term) 
+ Life and Accidental Death Insurance 
+ Supplemental benefit programs: critical illness/accident hospital indemnity/group legal 
+ Employee Assistance Programs (EAP) 
+ Extensive employee wellness programs 
+ Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
+ AT&T internet (and fiber where available) and AT&T phone
If you're ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!
Ready to join our team? Apply today!
**Weekly Hours:**
40
**Time Type:**
Regular
**Location:**
Dallas, Texas
**Salary Range:**
$130,700.00 - $196,100.00
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws
We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status

**About Ketchum**
As a global communications consultancy with 100 years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world's leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We're just crazy enough to think we can impact the world - and how it responds to ideas - through communication.
We encourage our employees to be curious, brave, inspiring, and a force for good. Let's talk. Come belong at Ketchum!
Overview:
As Director, Digital + Social Strategy, you will be a senior strategic leader guiding brands in how to authentically show up and thrive in social and digital spaces. You will pair deep knowledge of consumer and cultural trends with an expert understanding of social media behavior, emerging platforms, and community-building strategies. You will lead insight-driven, social-first planning that translates data into compelling briefs, inspires creative teams, and drives measurable brand and business results.
This role is built for a strategic thinker who understands the pulse of culture and how audiences behave, connect, and create in social channels-and who can activate that knowledge to fuel impactful campaigns for consumer, lifestyle, and CPG brands.
About the Job:
**Strategic Leadership & Consulting**
+ Lead the development of integrated, social-first strategies that align with brand objectives, audience behaviors, and cultural opportunities.
+ Act as a senior advisor on digital and social strategy for priority consumer, lifestyle, and CPG clients-connecting cultural intelligence with actionable marketing approaches.
+ Monitor and interpret cultural trends, social media behaviors, platform updates, and community dynamics to identify opportunities for brand engagement.
+ Build strategies that not only spark attention but also foster lasting brand communities across social channels.
**Data, Insights & Creative Inspiration**
+ Leverage social listening tools, trend-tracking platforms, AI-driven insight tools, and first/third-party data to surface actionable audience and content insights.
+ Translate complex data into clear narratives and strategic recommendations that inspire bold creative ideas.
+ Write and present compelling content and campaign briefs that galvanize creative teams toward social-first, earned-led solutions.
**Client & Business Development**
+ Serve as a primary strategic lead for key accounts, ensuring strategies deliver measurable engagement, community growth, and brand impact.
+ Play a lead role in high-value new business efforts, developing social-first strategy narratives and participating in pitches.
+ Identify and proactively recommend opportunities for brands to activate around emerging cultural and digital moments.
**Thought Leadership & Innovation**
+ Produce thought leadership content, trend reports, and best practice guides to position Ketchum as a leader in digital and social strategy.
+ Represent the agency in industry conversations-conferences, panels, media commentary-on culture, social media, and community-building trends.
+ Partner with analytics, creative, and channel experts to evolve proprietary methodologies for social listening, trend activation, and community growth.
**Team Leadership & Development**
+ Manage and mentor junior strategists, building their skills in cultural insight gathering, social strategy, and creative briefing.
+ Champion collaboration across analytics, creative, influencer, paid media, and account teams to ensure integrated, insight-led campaign development.
+ Contribute to talent planning, resourcing, and skills development for the broader Digital + Social team.
Qualifications:
+ 10+ years of experience in digital and social strategy, with proven expertise in consumer, lifestyle, and CPG brand marketing.
+ Deep understanding of social media platforms, content formats, algorithms, and audience behaviors, with a track record of activating and engaging communities.
+ Proficiency in social listening tools (e.g., Sprinklr, Brandwatch, Talkwalker), cultural trend-tracking platforms, and AI-powered insight generation tools.
+ Strong ability to synthesize cultural and behavioral data into compelling strategies and creative briefs.
+ Demonstrated success in inspiring and collaborating with creative teams to deliver breakthrough social-first ideas.
+ Exceptional written, verbal, and presentation skills, with the ability to influence senior clients and cross-functional teams.
+ Experience leading multi-disciplinary teams and managing client relationships at a senior level.
_The salary range for this position is $120,000 to $140,000. This position may be bonus eligible depending on individual employee performance and Ketchum business performance. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available._ _#LI-Hybrid_
**What We Offer**
+ Hybrid Workplace: Three days a week in the office
+ Robust benefits program, effective within 30 days of hire
+ Paid maternity/paternity leave
+ Family Forming Benefits
+ Employee Recognition Program
+ Generous paid time off includes vacation, wellness, and extended holiday schedule
+ Various development opportunities to enhance personal and professional life
+ Tuition reimbursement
+ Monthly Cell Phone & Wi-Fi reimbursement
Interested? We've got an opportunity for you.
Ketchum is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, alienage, citizenship status, sexual orientation, genetic information, or any other protected class under federal, state or local laws.

**_Welcome to Warner Bros. Discovery. the stuff dreams are made of._**
**Who We Are.**
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the _creators_ bringing them to your living rooms and the _dreamers_ creating what's next.
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Warner Bros. has been entertaining audiences for more than 90 years through the world's most-loved characters and franchises. Warner Bros. employs people all over the world in a wide variety of disciplines. We're always on the lookout for energetic, creative people to join our team.
**Your New Role.**
+ The Manager, Brand Strategy & Marketing is responsible for overseeing the acquisition, procurement, and ingestion of a high volume of marketing assets-including Key Art, Unit Photography, Gallery Shoots, AV materials, and other campaign deliverables-from network partners and internal stakeholders. The position ensures that all assets are accurately tracked, cleared, and published across internal systems and B2B platforms, maintaining compliance with legal and talent approvals.
**Your Role Accountabilities.**
+ Manages the tracking, and ingestion of a high volume of marketing assets-including Key Art, Unit Episodic, Gallery, Promos, and Trailers-while ensuring timely updates to the company-wide marketing asset library and seamless publishing to the B2B platform. Oversight of compliance with talent and legal approvals and managing all domestic and international communications related to asset receipt and delivery timelines. Collaborates extensively with cross-functional teams such as Art & Advertising, Marketing Operations, WB International Television, Domestic Home Video, International, Consumer Products, Marketing, Music, Syndication, Production Offices, Legal, and Labor Relations. In partnership with the Brand Marketing Assets Supervisor, the role leads and delegates all brand coverage and asset acquisition efforts, ensuring consistency and integrity of brand and IP representation across global distribution channels. Responsibilities also include managing assigned IP from a brand perspective, which encompasses script reading, assigning and reviewing coverage, overseeing image retouching and editing, and maintaining accurate metadata. The role supervises the distribution of coverage memos and coordinates union billing with finance, ensuring that all projects and assets are delivered on time, within budget, and in alignment with brand standards.
+ Manages the end-to-end workflow of marketing asset acquisition from network partners, ensuring seamless coordination across procurement, legal, and brand compliance. Oversees brand integrity for current and legacy titles across all marketing channels, events, and activations. Acts as the primary liaison between networks, internal brand teams, and external clients, while ensuring all contractual documents are properly routed and approved in line with regulatory and brand standards.
+ Acts as key liaison between internal teams and external partners, delivering strategic and creative feedback while managing brand approvals with precision. Oversees the full asset review and delivery workflow to ensure alignment with brand standards and legal requirements. Collaborates cross-functionally with departments including publicity, production, legal, creative, social, franchise, and consumer products to implement brand strategy across all campaign phases. Ensures all assets are cleared, compliant, and consistently executed across touchpoints.
+ Oversees the Brand Asset team's operational readiness by maintaining up-to-date documentation-including brand guidelines, protocols, and training materials-and leading onboarding and training for supervisors and contingency staff. Partners with the Brand Asset Supervisor to identify and implement tools and workflow improvements that enhance efficiency and knowledge-sharing. Communicates proposed process changes to the SVP, Brand Strategy & Marketing to ensure strategic alignment and operational consistency.
+ Provides on-set production support and serves as the primary liaison for gallery shoots and in-production needs, ensuring all logistical and brand requirements are met. Coordinates across creative, production, and brand teams to uphold brand standards and ensure deliverables align with marketing objectives and compliance protocols.
+ Supervises the Brand Marketing Assets Supervisor with the SVP, as well as supervises a third party temp (Coordinator) and Freelance Photographers.
+ Performs other related duties as assigned.
**Qualifications & Experience.**
Work Experience
+ Previous TV photo marketing and/or publicity experience required.
+ 5+ years of digital asset and/or media asset management experience in entertainment, studio, or agency
+ Ability to work in a fast-paced environment with multiple stakeholders, prioritizing tasks and escalating issues as needed
+ Strong knowledge of digital file specs and formats across AV, Digital, and Print Production
+ Strong experience working knowledge of production required
+ Account/Client Services experience required
+ Significant project management experience required
+ Experience working with Business Affairs, Legal and Clearances within entertainment field preferred
Education, Professional Training, Technical Training or Certification
+ High School diploma or equivalent required.
+ Bachelor's degree in related field strongly preferred.
Knowledge/Skills
+ Strong knowledge of marketing
+ Understanding of production, workflow and process (including but not limited to, storylines, casting, key production info, scheduling, etc.)
+ Extensive direct knowledge of production planning and marketing strategic approach required for content Releases
+ A background that demonstrates success in budgetary management, resource time management and workflow
+ Excellent communication skills
+ Excellent organizational skills and a keen eye for detail
+ Ability to handle a high volume of complex projects and tasks for multiple people and departments while maintaining composure and managing competing priorities.
+ Familiarity with digital marketing, including but not limited to leveraging search, social, mobile marketing, connected device marketing and streaming platforms to drive engagement
+ Proven creative thinker and problem solver with the ability to help crystallize creative concepts as well as build around them for bigger impact
+ Basic retouching skills: ability to do perform minor cleanup, color, and contrast adjustment a plus.
+ Experience with Photoshop is required; familiarity with Adobe Lightroom, Bridge, Illustrator, and InDesign is preferred. Photo Mechanic a plus.
+ Familiarity with union photographers and rules strongly preferred.
+ Experience with Digital Fusion a plus.
Other Requirements
+ Sustained success as a teammate.
+ Must be able to work efficiently, maintain calm and project an upbeat attitude under pressure. Sense of humor is a plus.
+ Must be well organized and able to prioritize while juggling multiple concurrent projects with competing deadlines.
+ Must be able to manage others
+ Ability to effectively influence and communicate cross-functionally with all levels: exceptional verbal and written communication skills
+ Must be able to communicate clearly and succinctly with internal and external partners.
+ Must be able to be flexible with hours and work overtime and weekends as required.
+ Must be able to handle confidential information.
+ Must be able to handle legal contracts, talent information and IP information
+ Must be able to work within a TV production timeline and adaptable to production changes
+ Must be well organized and able to prioritize while juggling multiple concurrent projects
+ Must be able to communicate effectively and follow through on requests in a timely manner
+ Must be able to be flexible with hours and work overtime and weekends as required
+ Must be able to maintain a cheerful disposition in a fast-paced environment during demanding times.
+ Must be able to review and comprehend detailed documents.
+ Must be able and willing to take initiative and to problem solve as appropriate within the scope of responsibilities of this position.
+ Strong organizational skills and attention to detail required
+ Must be willing to work as a team and be available to all in department.
+ Must be willing to take initiative.
+ Must be able to problem solve.
+ Strong contacts in the photography industry.
+ Must be hard working, dedicated, and passionate about photography.
+ Must have a strong editorial sense and understand the relationship of the photography we produce in the larger world of press, marketing and social.
_Management has the right to add or change duties and job requirements at any time_ .
**How We Get Things Done.**
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
**Championing Inclusion at WBD**
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page ( for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $71,890.00 - $133,510.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
If you're a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Description & Requirements

Website Digital Strategy Director - Position Summary

Maximus is seeking an experienced and detail-oriented Website Digital Strategy Director to own the strategy, execution, and optimization of our digital presence. This is a hybrid role requiring both strategic leadership and hands-on management of our web platform. The Director will define the vision for our digital ecosystem with input from the marketing business leaders, manage day-to-day operations in Adobe Experience Manager (AEM), and ensure our web content delivers a seamless, accessible, and engaging experience. Success in this role depends on the ability to balance digital strategy with execution while working collaboratively across teams to deliver business impact.

Key Responsibilities:

Strategic Leadership

Define and execute the digital strategy for Maximus' web presence in alignment with organizational goals

Develop governance and standards for content, design, and user experience across digital platforms.

Evaluate emerging tools, systems, and trends to recommend improvements and innovations.

Partner with marketing, IT, and business stakeholders to align website initiatives with enterprise priorities.

Hands-On Strategic Execution

Manage, update, and optimize website content in Adobe Experience Manager (AEM).

Create and maintain layouts that prioritize clarity, usability, and accessibility.

Translate complex or technical information into clear, engaging web content.

Apply on-page SEO best practices (metadata, headers, internal linking, keyword optimization).

Monitor performance with analytics tools (Google Analytics/GA4, SEMrush, Google Search Console) and provide actionable insights.

Troubleshoot content and system issues, collaborating with IT and design teams on fixes and enhancements.

Collaborate with marketing segment leads to ensure timely implementation of site updates.

User Experience, Compliance & Collaboration

Conduct ongoing audits to improve navigation, information architecture, and user journeys.

Ensure compliance with Section 508/WCAG accessibility standards.

Advocate for a user-first approach in all digital initiatives.

Provide forward thinking approach to digital innovation.

Build strong partnerships across marketing, IT, design, product, and business units to deliver cohesive digital solutions.

Act as a bridge between technical and non-technical teams, ensuring alignment and shared ownership of outcomes.

*The preferred location includes DC or McLean, VA area; otherwise, travel is required based on the business needs***

Essential Duties and Responsibilities:
- Website Strategy & Governance: Establish and follow web governance policies and practices to ensure the website can support the organization's near- and long-term growth strategies. In addition to the overall structure and feel of the website, governance includes requirements like ADA/Section 508 accessibility. Maintain platform consistency across visual design, messaging, and usability-applying UX best practices and data-driven iteration.
- User Experience & Content Oversight: Direct the continuous improvement of website architecture, navigation, and content strategy to improve engagement, clarity, and conversion. Collaborate with marketing, communications, proposal, and delivery teams to ensure content is targeted, compliant, and credible to buyers. Work with developers and teams to lead development of custom website features and functions to enhance the website experience.
- Technology & Platform Management: Co-own the enterprise marketing technology stack, ensuring integration, optimization, and adoption across the organization. Manage website infrastructure, tools, and vendor relationships, such as CMS (Adobe Experience Manager), marketing automation (HubSpot), CRM (Salesforce), and sales enablement systems (Highspot). Ensure platform scalability, performance, and security in partnership with IT and Cybersecurity. Oversee day-to-day operations, uptime, QA processes, and CMS workflows, with backup capability for basic website code updates.
- Analytics & Optimization: Establish KPIs and reporting frameworks to monitor site performance, engagement, and lead generation. Implement A/B testing, SEO improvements, and user behavior analytics to continuously refine the site experience and content prioritization. Collaborate with marketing teams to identify, develop, and track performance analytics that inform campaign performance and reveal market insights.
- Team Management & Cross-functional Collaboration: As the business "owner" of the organization's website, work with other website stakeholders to ensure the website supports both near- and long-term growth initiatives across the organization. Typically manage a department or small sub-function for the organization OR a job function for a small to mid-sized business, which includes web managers, UX designers, developers, and content strategists. May also lead through influence of other teams/departments. Typically responsible for creating workforce and staffing plans for department/unit to ensure availability of human capital necessary to accomplish departmental business results. May have hiring, firing, promotion, and reward authority within own area, in accordance with guidelines. May assist with website code updates when needed.
- Message Alignment: Work closely with Lead Content Writer to ensure website messaging aligns with Marketing's standards and guidance.

Minimum Requirements

- Bachelor's degree in relevant field of study and 10+ years of relevant professional experience required.

• 10+ years of Federal/State government experience in enterprise software (subscription and/or SaaS/Cloud) GTM; Product Marketing, Product Management, or top-tier Management Consulting experience preferred
• Must understand continuous process improvements (CPI) benefits and ability to rapidly communicate these benefits using multiple channels (written/video and the like)
• Experience in enterprise software (subscription and/or SaaS/Cloud) GTM; Product Marketing, Product Management, or top-tier Management Consulting experience preferred
• Strong technical foundation and ability to pick up and understand AI/RPA product/tech concepts/partnering with Solution Architects
• Distinctive problem-solving, strategic, and analytical capabilities
• Ability to lead and succeed in a fast-paced, dynamic, hyper-growth business environment with a track record of building trusted relationships with senior stakeholders
• Strong communication and storytelling skills required, with experience writing for technical audiences
• Ability to create collateral for product launches and strong product management skills
• Demonstrated record of working both independently and with a team to own cross-functional initiatives and exceed performance expectations and metrics

EEO Statement

Maximus is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information and other legally protected characteristics.

Pay Transparency

Maximus compensation is based on various factors including but not limited to job location, a candidate's education, training, experience, expected quality and quantity of work, required travel (if any), external market and internal value analysis including seniority and merit systems, as well as internal pay alignment. Annual salary is just one component of Maximus's total compensation package. Other rewards may include short- and long-term incentives as well as program-s pecific awards. Additionally, Maximus provides a variety of benefits to employees, including health insurance coverage, life and disability insurance, a retirement savings plan, paid holidays and paid time off. Compensation ranges may differ based on contract value but will be commensurate with job duties and relevant work experience. An applicant's salary history will not be used in determining compensation. Maximus will comply with regulatory minimum wage rates and exempt salary thresholds in all instances.

Accommodations
Maximus provides reasonable accommodations to individuals requiring assistance during any phase of the employment process due to a disability, medical condition, or physical or mental impairment. If you require assistance at any stage of the employment process-including accessing job postings, completing assessments, or participating in interviews,-please contact People Operations at .

Minimum Salary

$

138,380.00

Maximum Salary

$

187,220.00

**_Welcome to Warner Bros. Discovery. the stuff dreams are made of._**
**Who We Are.**
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the _creators_ bringing them to your living rooms and the _dreamers_ creating what's next.
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
**Your New Role.**
The Senior Manager is a key member of the Global Franchise Management & Marketing team, overseeing a dynamic and fast-paced portfolio of beloved WB Horror, WBTV, and Discovery franchises - including _IT, The Conjuring, Friends, Gilmore Girls, HGTV, Food Network_ and more. This role is responsible for driving global franchise strategy and marketing across WB Global Consumer Products (GCP) and Global Themed Entertainment (GTE).
Partnering closely with the Vice President, the Senior Manager leads the development of Global Franchise Plans and marketing programs that elevate franchise awareness and cultural relevance. This role requires a strategic thinker and proactive collaborator who thrives in a cross-functional environment, working day-to-day with internal teams (Category, Sales, Creative, Product Development, Legal, International) as well as other WB divisions and external partners.
Success in this role requires a passion for the franchises, a sharp marketing instinct, exceptional organizational skills and a polished, executive-ready presence. The ideal candidate thrives under pressure, leads with clarity and manages multiple high-impact initiatives with speed, precision and grace - navigating cross-functional teams with confidence and diplomacy.
**Your Role Accountabilities.**
+ Drives the development and communication of annual CP Global Franchise Strategies
+ Leads the development and execution of franchise activation plans and franchise guidelines
+ Identifies and brainstorms unique ideas and executable programs to drive innovative franchise and marketing plans
+ Works to develop cohesive and synergistic plans across all disciplines within GCP and GTE
+ Drives the following activities for the assigned franchises:
+ Oversees day-to-day franchise management of the GCP and GTE businesses
+ Ensures that all franchise plans and marketing activations are designed and implemented to meet specific measurable goals (short term and long term)
+ Coordinates with key stakeholders and departments to develop cohesive initiatives, including but not limited to promotional activities, trade and/or consumer promotions, advertising and other activities
+ Works with Category and Retail teams to identify incremental business opportunities and to increase sell-in and sell-thru of licensed products
+ Partners with international offices to drive regional implementation of franchise strategies and activations
+ Delivers all plans and tools worldwide and in a timely manner - including franchise pitch decks, marketing materials, creative briefs, trade show materials, sizzles, etc.
+ Works collaboratively with Category, Creative and Sales to determine creative strategies for style guides as well as ensuring necessary third-party approvals for all Style Guides and product artwork as needed
+ Participates in licensee meetings, when appropriate
+ Partners with Category to support global licensees and develops best practice strategies to support global and local partners in all categories
+ Manages annual budget and quarterly financial reporting on respective franchise expenditures
+ Builds and maintains relationship with applicable colleagues in sister divisions: Franchise Development, WBTV, Discovery, Global Theatrical, WBIE, WHE etc. to establish a reliable and timely flow of information and materials related to assigned properties
+ Creates licensee and staff messaging as needed to communicate relevant brand updates in a timely manner
+ Aggregates and communicates key performance STATs
+ Ensures smooth day-to-day marketing submission approvals and related processes
+ Other projects and duties may be assigned dependent on business development and needs
**Qualifications & Experience.**
**Work Experience**
+ Minimum 5-7 years work experience in a related field required
+ Brand and/or Franchise Management experience required
+ Entertainment or licensed consumer products experience required
+ Proven track record of leading complex, multi-stakeholder projects from strategy through execution
**Education, Professional Training, Technical Training or Certification**
+ Bachelor's degree with coursework in business/marketing strongly preferred
**Knowledge/Skills**
+ Exceptional project management skills with the ability to lead cross-functional teams and drive initiatives forward
+ Deep knowledge of the assigned franchises - WB Horror, Discovery and WBTV portfolios
+ Strong proficiency in Microsoft Word, Excel, Power Point and presentation software programs required
+ Effective and proven management and interpersonal skills are critical
+ Must have sound understanding of strategy development, marketing principles and brand management
+ Strong knowledge of digital platforms and media marketing tools
+ Must have a clear understanding of the dynamics and needs of licensing
+ Effective written and oral communication and presentation skills
+ Knowledge of file set-up, maintenance and filing procedures
+ Knowledge of basic math, spelling, grammar, punctuation
+ Fluent command of the English language required; second language is a plus
+ Must be well organized with effective and proven planning and follow-through skills
+ Calm, solutions-oriented approach to problem-solving in fast-paced environments
**Preferred.**
+ Must have the ability to pay close attention to detail and understand written and oral instructions
+ Must have the ability to communicate effectively and tactfully with persons on all levels, in person, written, via phone, video conference, etc.
+ Must have the ability to organize and schedule work effectively
+ Must have the ability to work well under time constraints
+ Must be able to handle multiple projects and prioritize assignments
+ Must have the ability to effectively meet critical deadlines
+ Must be a team player
Management has the right to add or change duties and job requirements at any time.
**How We Get Things Done.**
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
**Championing Inclusion at WBD**
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page ( for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $95,550.00 - $177,450.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
If you're a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Our client, a forward-thinking leader in its industry, is seeking an innovative and results-driven Senior Marketing Manager with a specialization in Digital Strategy to join their fully remote marketing department. This role is critical in shaping and executing comprehensive digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. You will be responsible for overseeing all aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, content strategy, and website management. The ideal candidate possesses a deep understanding of digital marketing trends, data-driven decision-making capabilities, and a proven track record of successful campaign execution in a remote-first environment.

Responsibilities:

• Develop and implement data-driven digital marketing strategies aligned with business objectives.
• Oversee and manage all digital marketing channels, including SEO, SEM, paid social, display advertising, and email marketing.
• Lead the creation and execution of compelling content strategies across various digital platforms.
• Manage the company's website, ensuring optimal user experience, performance, and conversion rates.
• Analyze campaign performance using analytics tools (e.g., Google Analytics), providing insights and recommendations for optimization.
• Develop and manage digital marketing budgets, ensuring efficient allocation of resources and maximum ROI.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Collaborate with cross-functional teams, including product, sales, and creative, to ensure cohesive marketing efforts.
• Manage relationships with external agencies and vendors as needed.
• Mentor and guide junior marketing team members.
• Develop and execute strategies for customer acquisition, engagement, and retention through digital channels.
• Conduct market research and competitive analysis to identify new opportunities.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field; MBA or Master's degree is a plus.
• Minimum of 7 years of progressive experience in digital marketing, with a strong focus on strategy development and execution.
• Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
• Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics).
• Excellent analytical, problem-solving, and strategic thinking skills.
• Strong leadership, project management, and communication abilities.
• Demonstrated success in managing digital marketing campaigns that deliver measurable results.
• Ability to thrive in a fully remote, collaborative work environment.
• Creative and innovative mindset with a passion for digital marketing.

Our client is committed to fostering a high-performing, remote-first culture and offers a competitive compensation package, comprehensive benefits, and ample opportunities for professional advancement. This is an exciting chance to lead digital marketing initiatives for a dynamic organization and significantly impact its growth trajectory.