13 Digital Marketing jobs in Boise
Digital Marketing Coordinator
Posted 4 days ago
Job Viewed
Job Description
Overview
At St. Luke's, we pride ourselves on fostering a workplace culture that values diversity, promotes collaboration, and prioritizes employee well-being. Our commitment to excellence in patient care extends to creating an environment where our team can thrive both personally and professionally. With opportunities for growth, competitive benefits, and a supportive community of colleagues, St. Luke's is truly a great place to work.
We are seeking a Digital Marketing Coordinator to join our team! In this role, you'll be at the forefront of our digital campaigns, translating big-picture strategy into actionable, results-driven execution across paid social, Google search, display advertising, and CRM platforms.
From craftingcompelling messaging to tracking campaign performance,you'll collaborate across departments to ensure our digital efforts are aligned, integrated, and measurable. This role blends creativity with data analysis-perfect for someone who thrives at the intersection of marketing and technology.
What You Can Expect
-
Drive Digital Campaigns: Help plan, launch, and optimize paid digital campaigns across social media, Google Ads (search & display), and more.
-
Support CRM Strategy: Contribute to the planning and execution of customer relationship management campaigns that drive engagement and loyalty.
-
Analyze + Interpret: Dive intoperformance metrics to evaluate what's working, what's not, and what's next-helping shape smarter, data-backed strategies.
-
Cross-Channel Collaboration: Align digital campaigns with organic social, traditional media, and brand messaging for a cohesive voice across platforms.
-
Internal Comms & Stakeholders: Assist in delivering digital strategies that resonate with both internal teams and external audiences.
-
Integrated Marketing Planning: Work side-by-side with internal partners to develop coordinated strategies that support high-level organizational goals.
-
Stay Sharp: Leverage advanced knowledge of market demographics, legal/regulatory digital compliance, and competitive landscape to fine-tune campaigns.
Qualifications
-
Bachelor's degree or experience in lieu of degree
-
Four (4) years' relevant experience
Preferred Qualifications
-
A solid foundation in digital marketing-either through hands-on experience or formal training.
-
Familiarity with marketing automation or CRM tools.
-
A creative mindset and a love for numbers.
-
Strong collaboration and communication skills-you work well in a team and love bouncing around ideas.
-
Passion for staying on top of digital trends, tools, and techniques.
-
A natural curiosity for consumer behavior and the marketing funnel.
What's in it for you
At St. Luke's, caring for people in the communities we serve is our mission - and this includes our own SLHS team. We offer a robust benefits package to support our teams both professionally and personally. In addition to a competitive salary and retirement plans, we ensure our team feels supported in their benefits beyond the typical medical, dental, and vision offerings. We care about you and have fantastic financial and physical wellness options, such as: on-site massages, on-site counseling via our Employee Assistance Program, access to the Virgin Pulse Wellness tool, as well as other formal training and career development offerings to ensure you are meeting your career goals.
St. Luke's is an equal opportunity employer and does not discriminate against any person on the basis of race, religion, color, gender, gender identity, sexual orientation, age, national origin, disability, veteran status, or any other status or condition protected by law.
*Please note: this posting is not reflective of all job duties and responsibilities and is intended to provide an overview to job seekers.
Default: Location : City Boise
Category Professional
Work Unit Marketing System Office
Position Type Full-Time
Work Schedule DAY
Requisition ID 2025-101074
Default: Location : Location US-ID-Boise
Work Location : Name 400 S Broadway Ave, Boise, St Luke's Plaza 1
Digital Marketing Coordinator
Posted 2 days ago
Job Viewed
Job Description
Digital Marketing Coordinator at St. Luke's Health System in Boise, Idaho, United States Job Description Overview At St. Luke's, we pride ourselves on fostering a workplace culture that values diversity, promotes collaboration, and prioritizes employee well-being. Our commitment to excellence in patient care extends to creating an environment where our team can thrive both personally and professionally. With opportunities for growth, competitive benefits, and a supportive community of colleagues, St. Luke's is truly a great place to work. We are seeking a Digital Marketing Coordinator to join our team In this role, you'll be at the forefront of our digital campaigns, translating big-picture strategy into actionable, results-driven execution across paid social, Google search, display advertising, and CRM platforms. From craftingcompelling messaging to tracking campaign performance,you'll collaborate across departments to ensure our digital efforts are aligned, integrated, and measurable. This role blends creativity with data analysis-perfect for someone who thrives at the intersection of marketing and technology. What You Can Expect + Drive Digital Campaigns: Help plan, launch, and optimize paid digital campaigns across social media, Google Ads (search & display), and more. + Support CRM Strategy: Contribute to the planning and execution of customer relationship management campaigns that drive engagement and loyalty. + Analyze + Interpret: Dive intoperformance metrics to evaluate what's working, what's not, and what's next-helping shape smarter, data-backed strategies. + Cross-Channel Collaboration: Align digital campaigns with organic social, traditional media, and brand messaging for a cohesive voice across platforms. + Internal Comms & Stakeholders: Assist in delivering digital strategies that resonate with both internal teams and external audiences. + Integrated Marketing Planning: Work side-by-side with internal partners to develop coordinated strategies that support high-level organizational goals. + Stay Sharp: Leverage advanced knowledge of market demographics, legal/regulatory digital compliance, and competitive landscape to fine-tune campaigns. Qualifications + Bachelor's degree or experience in lieu of degree + Four (4) years' relevant experience Preferred Qualifications + A solid foundation in digital marketing-either through hands-on experience or formal training. + Familiarity with marketing automation or CRM tools. + A creative mindset and a love for numbers. + Strong collaboration and communication skills-you work well in a team and love bouncing around ideas. + Passion for staying on top of digital trends, tools, and techniques. + A natural curiosity for consumer behavior and the marketing funnel. What's in it for you At St. Luke's, caring for people in the communities we serve is our mission - and this includes our own SLHS team. We offer a robust benefits package to support our teams both professionally and personally. In addition to a competitive salary and retirement plans, we ensure our team feels supported in their benefits beyond the typical medical, dental, and vision offerings. We care about you and have fantastic financial and physical wellness options, such as: on-site massages, on-site counseling via our Employee Assistance Program, access to the Virgin Pulse Wellness tool, as well as other formal training and career development offerings to ensure you are meeting your career goals. St. Luke's is an equal opportunity employer and does not discriminate against any person on the basis of race, religion, color, gender, gender identity, sexual orientation, age, national origin, disability, veteran status, or any other status or condition protected by law. Please note: this posting is not reflective of all job duties and responsibilities and is intended to provide an overview to job seekers. Default: Location : City Boise Category Professional Work Unit Marketing System Office Position Type Full-Time Work Schedule DAY Requisition ID 2025-101074 Default: Location : Location US-ID-Boise Work Location : Name 400 S Broadway Ave, Boise, St Luke's Plaza 1 To view full details and how to apply, please login or create a Job Seeker account
Digital Marketing Coordinator
Posted 3 days ago
Job Viewed
Job Description
At St. Luke's, we pride ourselves on fostering a workplace culture that values diversity, promotes collaboration, and prioritizes employee well-being. Our commitment to excellence in patient care extends to creating an environment where our team can thrive both personally and professionally. With opportunities for growth, competitive benefits, and a supportive community of colleagues, St. Luke's is truly a great place to work.
We are seeking a **Digital Marketing Coordinator** to join our team! In this role, you'll be at the forefront of our digital campaigns, translating big-picture strategy into actionable, results-driven execution across paid social, Google search, display advertising, and CRM platforms.
From craftingcompelling messaging to tracking campaign performance,you'll collaborate across departments to ensure our digital efforts are aligned, integrated, and measurable. This role blends creativity with data analysis-perfect for someone who thrives at the intersection of marketing and technology.
**What You Can Expect**
+ **Drive Digital Campaigns:** Help plan, launch, and optimize paid digital campaigns across social media, Google Ads (search & display), and more.
+ **Support CRM Strategy:** Contribute to the planning and execution of customer relationship management campaigns that drive engagement and loyalty.
+ **Analyze + Interpret:** Dive intoperformance metrics to evaluate what's working, what's not, and what's next-helping shape smarter, data-backed strategies.
+ **Cross-Channel Collaboration:** Align digital campaigns with organic social, traditional media, and brand messaging for a cohesive voice across platforms.
+ **Internal Comms & Stakeholders:** Assist in delivering digital strategies that resonate with both internal teams and external audiences.
+ **Integrated Marketing Planning:** Work side-by-side with internal partners to develop coordinated strategies that support high-level organizational goals.
+ **Stay Sharp:** Leverage advanced knowledge of market demographics, legal/regulatory digital compliance, and competitive landscape to fine-tune campaigns.
**Qualifications**
+ Bachelor's degree or experience in lieu of degree
+ Four (4) years' relevant experience
**Preferred Qualifications**
+ A solid foundation in digital marketing-either through hands-on experience or formal training.
+ Familiarity with marketing automation or CRM tools.
+ A creative mindset _and_ a love for numbers.
+ Strong collaboration and communication skills-you work well in a team and love bouncing around ideas.
+ Passion for staying on top of digital trends, tools, and techniques.
+ A natural curiosity for consumer behavior and the marketing funnel.
**What's in it for you**
At St. Luke's, caring for people in the communities we serve is our mission - and this includes our own SLHS team. We offer a robust benefits package to support our teams both professionally and personally. In addition to a competitive salary and retirement plans, we ensure our team feels supported in their benefits beyond the typical medical, dental, and vision offerings. We care about you and have fantastic financial and physical wellness options, such as: on-site massages, on-site counseling via our Employee Assistance Program, access to the Virgin Pulse Wellness tool, as well as other formal training and career development offerings to ensure you are meeting your career goals.
St. Luke's is an equal opportunity employer and does not discriminate against any person on the basis of race, religion, color, gender, gender identity, sexual orientation, age, national origin, disability, veteran status, or any other status or condition protected by law.
*Please note: this posting is not reflective of all job duties and responsibilities and is intended to provide an overview to job seekers.
**Default: Location : City** _Boise_
**Category** _Professional_
**Work Unit** _Marketing System Office_
**Position Type** _Full-Time_
**Work Schedule** _DAY_
**Requisition ID** _2025-101074_
**Default: Location : Location** _US-ID-Boise_
**Work Location : Name** _400 S Broadway Ave, Boise, St Luke's Plaza 1_
VP, Digital Marketing
Posted 3 days ago
Job Viewed
Job Description
Location: Remote, United States, United States
**Description**
Dodge Construction Network (Dodge) is seekinga dynamicand performance-drivenVP, DigitalMarketing with deep expertise in generating high volumes of qualified SMB leads through data-driven organic, paid and social marketing strategies that reflect increasing end-market adoption of AI in the customer journey and purchase funnel. This hands-on role will alsoleadthe optimization and redevelopment of Dodge's marketing websites, ensuring they arehighperforming secure and aligned with customer needs. This role is ideal for a digital leader with strongMarTechacumen, a growth mindset, and a passion for leveraging AI and scalable digital tactics to convert interest into measurable revenue.
This is a full-time position and reports directly to the Chief Marketing Officer.
**_Preferred Location_**
This is a remote, home-office based role and candidates located in the continental United States will be considered.
**_Travel Requirements_**
Expected travel is 10% for this role.
**_Essential Functions_**
**Lead Generation (with strong focus on high-volume SMB)**
+ Develop and execute digital strategies and campaigns to drive large-scale SMB lead generation across paid media, SEO, social, affiliate, and retargetingchannels -achieving aggressive growth targets while optimizing CAC
+ Diversify campaign mix beyond paid search to other forms of B2B paid media (e.g., LinkedIn) and develop a strategy for enabling potential customers to become aware of and interested in Dodge in an increasingly AI-first user journey
+ Optimize ad targeting, ad copy, landing pages, offers, and conversion paths to improve engagement and lead quality; develop a deep understanding of our customer/prospect segments and the best approaches to target them
+ Track campaign, lead-generation, cost metrics and develop analytics insights that drive ongoing performance improvement
+ Coordinate with Social and Outbound Marketing colleagues to ensure messaging alignment and proper lead capture
+ In partnership with Head of Revenue Operations, ensure that all leads are integrated into sales systems (e.g., SFDC) and that lead qualification and opportunity conversion metrics are accurate and applied to improving campaign performance
**Website Strategy, Maintenance, Performance and Redevelopment**
+ Manage, and as needed, update or upgrade the existing Dodge marketing websites (construction.com, TBB, IMS, Sweets, Principia)
+ Track and analyze website traffic, user navigation, and organic lead generation. Identify insights that lead to 'no-regret' site improvements (e.g., projects.construction.com, form fill pages, home page text)
+ Ensure that Dodge content is published in a highly visible and easily accessible manner, including our project data (see projects.construction.com), data and insights from our team of economists, and insights from our research team and ensuring that all content assets are easily sharable across social channels
+ Maintain a high SEO score forthe websites
+ In partnership with CTO, ensure that websites are secure and well-defended from malicious actors
+ Lead the strategy, redesign, redevelopment and potential integration of the sites (starting with construction.com) in partnership withandinput from Marketing, Product and Sales leaders and stakeholders and with technical support from a technical front-end website developer
+ Strategic input provided from CMO on brand architecture, target customer segments, and segment-specific pain points. You should display an intense curiosity to understand and refine the messaging around our customer segments (i.e., pain points) to ensure that our website reflects and reinforces the engagements that our sales teams have with customers and prospects; you will develop a deep understanding of our segment-specific competitors to ensure that our differentiators are clearly articulated
+ Website content input from Product leadership on product/solution value propositions and competitive differentiation (including surfacing of insights related to project data and analytics)
+ Input from Research and Economist teams for distribution of proprietary content (e.g., subscriptions to economistnewsletter, research whitepapers,etc)
+ Partnership with Sales teams to obtain compelling customer testimonials
**Martech & Digital Infrastructure Leadership**
+ Oversee the design and performance of the marketing tech stack to support high-volume lead flow, segmentation, and campaign measurement; ensure seamless integration with sales andRevOpssystems
**_Education Requirement_**
Bachelor's degree in a related field or equivalent education and work experience
**_Required Experience, Knowledge and Skills_**
+ **10+ years in digital marketing** , with a strong track record of high-volume SMB lead generation and revenue-focused growth
+ **Expert** **in performance marketing** , including paid social, search,programmatic, SEO/SEM, content syndication, and email marketing
+ **Proven success in campaign strategy and execution** that drives pipeline, optimizes CAC, and improves ROI
+ **Strong analytical and data-driven mindset** , fluent in attribution modeling, funnel analysis, and ROAS optimization
+ **Advanced proficiency in** **MarTech** , including WordPress CMS, Salesforce Pardot, GA4, GTM,Unbounce,Ongage, Event Brite, ON24, Adobe Creative Cloud, and Hive
+ **Hands-on experience with website strategy and optimization** , including multi-site management, SEO, UX, and site performance improvement
+ **Strategic yet execution-oriented** , able to synthesize complex product/customer landscapes into clear, impactful marketing actions
+ **Strong cross-functional collaborator** , experienced in aligning Product, Sales, and Engineering on messaging, digital experience, and lead flow
+ **Customer- and outcome-focused** , with deep empathy for end-user needs and a passion for building scalable, AI-enhanced marketing systems
+ **Background in B2B SaaS, tech, or fast-paced digital environments** preferred
**_About Dodge Construction Network_**
Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.
Dodge isthe catalyst for modern construction.
**_Salary Disclosure_**
_Base Salary Range: $180,000-$220,000_
This represents the expected salary range for this job requisition. Final offers may vary from the amount listed based on factors including geography, candidate experience and expertise, and other job-related factors. Dodge Construction Network's compensation and rewards package for full time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncappedcommissionsplans or an annual discretionary performance bonus.
**_For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the_** **_?_** **_future require sponsorship for employment visa status._**
**_A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal state and local ordinances._**
**_Reasonable Accommodation_**
**_Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email_** **_?_** ** ** **_._**
**_Equal Employment Opportunity Statement_**
**_Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law._**
#LI-Remote
#LI-CS1
#DE-Remote
#DE-1074-2025
Senior Digital Marketing Analyst
Posted 3 days ago
Job Viewed
Job Description
Micron Technology is a world leader in innovating memory and storage solutions that accelerate the transformation of information into intelligence, inspiring the world to learn, communicate and advance faster than ever.
Micron Semiconductor Products, Inc.
Perform campaign analysis to track KPIs and support company goals. Lead continued development of marketing channel attribution analysis and run weekly reports using key tools. Create and maintain ROI model by merging data coming in from different sources. Implement and maintain newly developed attribution model acquired. Analyze campaign performance and provide insights by creating visualizations for channel managers and stakeholders. Track customer journey on website using Adobe Analytics. Track and report KPI to support goals and objectives. Monitor website traffic and customer reviews to gauge responses to recommend site enhancements and help increase the conversion rate on ecommerce website. Use of Analytics tool to analyze customer journey and feedback. Manage and create data structures coming in from 3rd party vendors. May telecommute part-time.
Employer will accept a Master's degree in Information Systems, Digital Marketing, Data Analytics or related field. Position also requires:
1. Tableau, Power BI, and Microsoft Excel for reporting, data manipulation, and analysis
2. SQL, Python, and Machine learning to combine, extract, and analyze data to identify trends and provide recommendations for improvement
3. Working with and analyzing large volumes of data, ensuring integrity is maintained in the transition between raw files and a database
4. Digital analytics tools including Adobe, Analytics, Google Analytics, and IBM
5. Ability to build, understand, and own attribution models calculating the true ROI of marketing activity across all stages of the customer journey
6. Cloud platforms like AWS and GCP which includes creation of EC2, VPC, and S3
7. Experience taking complex data sets and presenting them effectively to executive leadership
As a world leader in the semiconductor industry, Micron is dedicated to your personal wellbeing and professional growth. Micron benefits are designed to help you stay well, provide peace of mind and help you prepare for the future. We offer a choice of medical, dental and vision plans in all locations enabling team members to select the plans that best meet their family healthcare needs and budget. Micron also provides benefit programs that help protect your income if you are unable to work due to illness or injury, and paid family leave. Additionally, Micron benefits include a robust paid time-off program and paid holidays. For additional information regarding the Benefit programs available, please see the Benefits Guide posted on micron.com/careers/benefits .
Micron is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, citizenship status, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local laws.
To learn about your **right to work click here. ( learn more about Micron, please visit **micron.com/careers**
For US Sites Only: To request assistance with the application process and/or for reasonable accommodations, please contact Micron's People Organization at or 1- (select option #3)
Micron Prohibits the use of child labor and complies with all applicable laws, rules, regulations, and other international and industry labor standards.
Micron does not charge candidates any recruitment fees or unlawfully collect any other payment from candidates as consideration for their employment with Micron.
AI alert **:** Candidates are encouraged to use AI tools to enhance their resume and/or application materials. However, all information provided must be accurate and reflect the candidate's true skills and experiences. Misuse of AI to fabricate or misrepresent qualifications will result in immediate disqualification.
Fraud alert: Micron advises job seekers to be cautious of unsolicited job offers and to verify the authenticity of any communication claiming to be from Micron by checking the official Micron careers website in the About Micron Technology, Inc.
Digital Marketing Specialist - Paid Ads
Posted 6 days ago
Job Viewed
Job Description
Pennant Services is a growing leader in the home care, home health, hospice, and senior living industries. Our commitment to "life-changing service" sets us apart, and we operate under a unique model: rather than a traditional corporate HQ, we function as a Service Center to support the leaders and caregivers at our local operations.
Our culture is rooted in our CAPLICO values:
- Customer Second
- Accountability
- Passion for Learning
- Love One Another
- Intelligent Risk-Taking
- Celebration
- Ownership
Position Overview
We are seeking a Digital Marketing Specialist - Paid Ads to join our marketing team. This role will focus heavily on Google Ads , with additional support for Meta (Facebook/Instagram) Ads . The ideal candidate will be highly analytical, relationship-driven, and skilled at building trust with local leaders by helping them understand how paid ads work, what's performing, and how we're improving results.
This person will not be expected to build dashboards from scratch but will partner with our internal data team to get what they need, provide input, and conduct ad hoc analysis. Additionally, instead of using Google Tag Manager or Analytics, we track performance through High Level (our CRM) and PostHog -so familiarity with setting up, maintaining, and improving conversion tracking through those platforms is key.
Key Responsibilities
- Plan, execute, and optimize campaigns on Google Ads and Meta Ads .
- Act as a trusted advisor to on-site leaders across our operations-explaining strategies and performance clearly, and helping them use paid ads to achieve census and growth goals.
- Collaborate with our data team to build and refine dashboards, and independently perform ad hoc analysis using Excel or Google Sheets.
- Set up and troubleshoot conversion tracking using High Level and PostHog to ensure accurate attribution and reporting.
- Provide campaign insights and recommendations that guide marketing and budget decisions.
- Work with our in-house creative team to guide ad visuals, messaging, and offers based on performance data.
- Offer support on landing page funnels, form strategy, lead routing, and campaign follow-up logic.
- Contribute to the ongoing improvement of how we measure, share, and scale what's working.
- 2+ years of hands-on experience managing paid media campaigns, especially Google Ads.
- Experience with Meta (Facebook/Instagram) Ads Manager is a plus.
- Strong analytical skills; comfort with Excel/Google Sheets and campaign reporting.
- Familiarity with High Level CRM and PostHog for conversion tracking, or willingness to learn quickly.
- Excellent written and verbal communication skills-must be able to clearly explain marketing concepts to non-marketers.
- Comfortable collaborating with a variety of stakeholders, including field leaders and department heads.
- Experience with Canva or ad creative review a plus.
- Google Ads and/or Meta certifications are a bonus.
- Salary Range: $55,000 - $0,000 annually, depending on experience and skills.
- Health Insurance: Comprehensive medical, dental, and vision coverage.
- Paid Time Off (PTO): Two weeks PTO, plus paid holidays.
- 401(k): Pennant matches the first 2% of your contribution at 0.25 per 1.00, with full vesting after 4 years.
- Work Schedule: Hybrid model - 1 in-office day per week in Eagle, Idaho , remainder remote.
- Professional Development: Access to growth opportunities, training, and learning resources.
Location: Hybrid (Remote + 1 day/week in Eagle, Idaho)
Company: Pennant Services
Application Process
We're excited to find a digital marketer who is driven by results, collaborative by nature, and motivated to make a difference across our family of healthcare operations.
To Apply:
Submit your resume and a brief cover letter. Please include examples of campaigns you've managed, results you've achieved, and how you align with the CAPLICO values. (Optional) Include a portfolio or links to case studies demonstrating your paid media success.
The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at
Digital Marketing Specialist (Hybrid Eligible)
Posted 6 days ago
Job Viewed
Job Description
Job no: 499113
Work type: Non-Classified/Professional
Location: Boise, ID
Categories: Marketing and Communications, Hybrid, Extended Studies, Mid-Level
Job Summary/Basic Function:
Works with a dynamic, cross-functional team of marketing professionals to plan, develop and execute strategic digital marketing initiatives. The successful candidate will lead several high-impact campaigns and design compelling, data-informed digital student journeys within our established marketing ecosystem. Core tactics include search engine marketing (SEM), paid social media, and email marketing. This role also involves identifying emerging trends and actionable insights, and continuously optimizing campaign performance through analytics and testing.
This position may have the opportunity to work in a hybrid environment where a mix of in-person work from a Boise State worksite and an alternative work location within Idaho is utilized. Candidates must be able to work on-site as required.
Department Overview:
The Division of Extended Studies is on a mission to extend higher education beyond traditional boundaries. Our collaborative teams expand student access and improve student success with innovative programs that reach across our metropolitan area, Idaho and beyond. We facilitate online education, community-based programs, concurrent enrollment at high schools, summer sessions, continuing education programs and other lifelong learning options. Join us!
The Marketing and Communications team, within the Division of Extended Studies, focuses on the awareness and promotion of Boise State Online and programs supported by the Division of Extended Studies. The team is composed of professionals with a variety of skill sets spanning creative, marketing and content development. The team draws on these diverse talents to collaboratively achieve goals.
Level Scope:
Fully competent and productive professional contributor who applies acquired job skills, policies, and procedures to complete substantive assignments/projects/tasks of moderate scope and complexity. Works independently with general supervision; exercises judgment within defined guidelines and practices to determine appropriate action. May provide guidance and assistance to entry level professionals and/or support employees.
Essential Functions:
- Digital Campaign Management: Daily management of key omnichannel digital marketing campaigns.
- Search Engine Marketing (SEM): Manage paid advertising campaigns on platforms like Google Ads, conducting keyword research, writing ad copy, and optimizing campaigns for conversions.
- Social Media Marketing: Develop and execute paid social media strategies, run social media advertising campaigns, and analyze performance metrics.
- Lead Generation: Drive lead generation for online programs through targeted digital campaigns designed to attract, engage, and convert prospective students.
- Budgetary Responsibility: Allocation and optimization of digital campaign budgets.
- CRM Support: Contribute to content development and maintenance of CRM systems utilized by the Extended Studies marketing and communication team.
- Search Engine Optimization: Conduct keyword research, optimize website content and structure, build backlinks, and track SEO performance to improve organic search rankings.
- Reporting and Analytics: Monitor website traffic, user behavior, and conversion rates using tools like Google Analytics, identify areas for improvement, and provide data-driven recommendations based on performance and target KPIs.
- Content Generation - Generate and manage assets for the breadth of ESS partners.
- Oversee messaging and content posted to various university platforms.
- Serve as an advocate for the university and act in the best interest of the university.
- Maintain professional flexibility to accommodate rapidly changing processes, program information and priorities.
- Make recommendations and implement best practices in digital marketing for the industry.
- Demonstrate a strong ability to manage, coordinate, and deliver on concepts and information to effectively communicate information.
- Work effectively on both individual and group tasks and projects. Demonstrate an ability to work autonomously.
- Collaborate closely with a variety of stakeholders, both internal and external, on all aspects of projects, including planning, content, layout and publication of marketing materials, turnaround time, etc.
- Manage multiple, simultaneous projects.
- Ability to generate, cultivate and maintain relationships with the university community, maintain a high level of communication and work well with different groups of people.
- Must be able to work independently, make decisions and problem solve.
- Ability to compose written material with a succinct message and free of spelling or grammatical errors.
- Good knowledge of: digital marketing platforms and systems .
- Experience developing and implementing marketing and advertising plans as well as computer literacy.
Minimum Qualifications:
- Bachelor's Degree and 2 years experience or equivalent
Preferred Qualifications:
- 4 years experience managing omnichannel digital marketing campaigns.
- 2 years experience working in higher education marketing
Salary range is $57,000.00 annually. Boise State University provides a best-in-class benefits package, including (but not limited to):
- 12 paid holidays AND the University is closed between Christmas and New Year's (requires use of 3 vacation days)
- Between 12-24 annual paid vacation days for full-time Professional and Classified staff depending on position type and years of service
- 10.76% University contribution to your ORP retirement fund (Professional and Faculty employees)
- 11.96% University contribution to your PERSI retirement fund (Classified employees)
- Excellent medical, dental and other health-related insurance coverages
- Tuition fee waiver benefits for employees, spouses and their dependents
- See our full benefits page for more information!
Required Application Materials:
• Professional resume
• Cover letter detailing interest in the position
• Three professional references, including at least one current or former direct supervisor
About Us:
Nestled along the Boise River and steps from the state capitol, Boise State University fosters a vibrant and welcoming academic environment that fuels student and employee success. We're a trailblazing institution, nationally recognized for our innovative spirit and commitment to positive impact on Idaho and beyond.
Boise State is proud to be recognized by Forbes as the only Idaho employer listed in the top 100 of all national midsize and large employers. We're building a thriving community of faculty and staff whose unique skills, experiences, and perspectives come together to create a rich and rewarding academic experience. Applications from all backgrounds are welcomed.
Learn more about Boise State and living in Idaho's Treasure Valley at
Advertised: July 7, 2025 Mountain Daylight Time
Applications close: July 27, 2025 11:55 PM Mountain Daylight Time
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Digital Marketing Specialist (Hybrid Eligible)
Posted 2 days ago
Job Viewed
Job Description
Job no: 499113
Work type: Non-Classified/Professional
Location: Boise, ID
Categories: Marketing and Communications, Hybrid, Extended Studies, Mid-Level
Job Summary/Basic Function:
Works with a dynamic, cross-functional team of marketing professionals to plan, develop and execute strategic digital marketing initiatives. The successful candidate will lead several high-impact campaigns and design compelling, data-informed digital student journeys within our established marketing ecosystem. Core tactics include search engine marketing (SEM), paid social media, and email marketing. This role also involves identifying emerging trends and actionable insights, and continuously optimizing campaign performance through analytics and testing.
This position may have the opportunity to work in a hybrid environment where a mix of in-person work from a Boise State worksite and an alternative work location within Idaho is utilized. Candidates must be able to work on-site as required.
Department Overview:
The Division of Extended Studies is on a mission to extend higher education beyond traditional boundaries. Our collaborative teams expand student access and improve student success with innovative programs that reach across our metropolitan area, Idaho and beyond. We facilitate online education, community-based programs, concurrent enrollment at high schools, summer sessions, continuing education programs and other lifelong learning options. Join us!
The Marketing and Communications team, within the Division of Extended Studies, focuses on the awareness and promotion of Boise State Online and programs supported by the Division of Extended Studies. The team is composed of professionals with a variety of skill sets spanning creative, marketing and content development. The team draws on these diverse talents to collaboratively achieve goals.
Level Scope:
Fully competent and productive professional contributor who applies acquired job skills, policies, and procedures to complete substantive assignments/projects/tasks of moderate scope and complexity. Works independently with general supervision; exercises judgment within defined guidelines and practices to determine appropriate action. May provide guidance and assistance to entry level professionals and/or support employees.
Essential Functions:
- Digital Campaign Management: Daily management of key omnichannel digital marketing campaigns.
- Search Engine Marketing (SEM): Manage paid advertising campaigns on platforms like Google Ads, conducting keyword research, writing ad copy, and optimizing campaigns for conversions.
- Social Media Marketing: Develop and execute paid social media strategies, run social media advertising campaigns, and analyze performance metrics.
- Lead Generation: Drive lead generation for online programs through targeted digital campaigns designed to attract, engage, and convert prospective students.
- Budgetary Responsibility: Allocation and optimization of digital campaign budgets.
- CRM Support: Contribute to content development and maintenance of CRM systems utilized by the Extended Studies marketing and communication team.
- Search Engine Optimization: Conduct keyword research, optimize website content and structure, build backlinks, and track SEO performance to improve organic search rankings.
- Reporting and Analytics: Monitor website traffic, user behavior, and conversion rates using tools like Google Analytics, identify areas for improvement, and provide data-driven recommendations based on performance and target KPIs.
- Content Generation - Generate and manage assets for the breadth of ESS partners.
- Oversee messaging and content posted to various university platforms.
- Serve as an advocate for the university and act in the best interest of the university.
- Maintain professional flexibility to accommodate rapidly changing processes, program information and priorities.
- Make recommendations and implement best practices in digital marketing for the industry.
- Demonstrate a strong ability to manage, coordinate, and deliver on concepts and information to effectively communicate information.
- Work effectively on both individual and group tasks and projects. Demonstrate an ability to work autonomously.
- Collaborate closely with a variety of stakeholders, both internal and external, on all aspects of projects, including planning, content, layout and publication of marketing materials, turnaround time, etc.
- Manage multiple, simultaneous projects.
- Ability to generate, cultivate and maintain relationships with the university community, maintain a high level of communication and work well with different groups of people.
- Must be able to work independently, make decisions and problem solve.
- Ability to compose written material with a succinct message and free of spelling or grammatical errors.
- Good knowledge of: digital marketing platforms and systems .
- Experience developing and implementing marketing and advertising plans as well as computer literacy.
Minimum Qualifications:
- Bachelor's Degree and 2 years experience or equivalent
Preferred Qualifications:
- 4 years experience managing omnichannel digital marketing campaigns.
- 2 years experience working in higher education marketing
Salary range is $57,000.00 annually. Boise State University provides a best-in-class benefits package, including (but not limited to):
- 12 paid holidays AND the University is closed between Christmas and New Year's (requires use of 3 vacation days)
- Between 12-24 annual paid vacation days for full-time Professional and Classified staff depending on position type and years of service
- 9.27% University contribution to your ORP retirement fund (Professional and Faculty employees)
- 11.96% University contribution to your PERSI retirement fund (Classified employees)
- Excellent medical, dental and other health-related insurance coverages
- Tuition fee waiver benefits for employees, spouses and their dependents
- See our full benefits page for more information!
Required Application Materials:
•Professional resume
•Cover letter detailing interest in the position
•Three professional references, including at least one current or former direct supervisor
About Us:
Nestled along the Boise River and steps from the state capitol, Boise State University fosters a vibrant and welcoming academic environment that fuels student and employee success. We're a trailblazing institution, nationally recognized for our innovative spirit and commitment to positive impact on Idaho and beyond.
Boise State is proud to be recognized by Forbes as the only Idaho employer listed in the top 100 of all national midsize and large employers. We're building a thriving community of faculty and staff whose unique skills, experiences, and perspectives come together to create a rich and rewarding academic experience. Applications from all backgrounds are welcomed.
Learn more about Boise State and living in Idaho's Treasure Valley at
Advertised: July 7, 2025 Mountain Daylight Time
Applications close: July 27, 2025 11:55 PM Mountain Daylight Time
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Digital Marketing Specialist - Paid Ads
Posted 2 days ago
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Job Description
Company OverviewPennant Services is a growing leader in the home care, home health, hospice, and senior living industries. Our commitment to "life-changing service" sets us apart, and we operate under a unique model: rather than a traditional corporate HQ, we function as a Service Center to support the leaders and caregivers at our local operations.Our culture is rooted in our CAPLICO values:Customer SecondAccountabilityPassion for LearningLove One AnotherIntelligent Risk-TakingCelebrationOwnershipThese principles guide our work, our relationships, and our purpose.Position OverviewWe are seeking a Digital Marketing Specialist - Paid Ads to join our marketing team. This role will focus heavily on Google Ads, with additional support for Meta (Facebook/Instagram) Ads. The ideal candidate will be highly analytical, relationship-driven, and skilled at building trust with local leaders by helping them understand how paid ads work, what's performing, and how we're improving results.This person will not be expected to build dashboards from scratch but will partner with our internal data team to get what they need, provide input, and conduct ad hoc analysis. Additionally, instead of using Google Tag Manager or Analytics, we track performance through High Level (our CRM) and PostHog-so familiarity with setting up, maintaining, and improving conversion tracking through those platforms is key.Key ResponsibilitiesPlan, execute, and optimize campaigns on Google Ads and Meta Ads.Act as a trusted advisor to on-site leaders across our operations-explaining strategies and performance clearly, and helping them use paid ads to achieve census and growth goals.Collaborate with our data team to build and refine dashboards, and independently perform ad hoc analysis using Excel or Google Sheets.Set up and troubleshoot conversion tracking using High Level and PostHog to ensure accurate attribution and reporting.Provide campaign insights and recommendations that guide marketing and budget decisions.Work with our in-house creative team to guide ad visuals, messaging, and offers based on performance data.Offer support on landing page funnels, form strategy, lead routing, and campaign follow-up logic.Contribute to the ongoing improvement of how we measure, share, and scale what's working.Qualifications and Skills2+ years of hands-on experience managing paid media campaigns, especially Google Ads.Experience with Meta (Facebook/Instagram) Ads Manager is a plus.Strong analytical skills; comfort with Excel/Google Sheets and campaign reporting.Familiarity with High Level CRM and PostHog for conversion tracking, or willingness to learn quickly.Excellent written and verbal communication skills-must be able to clearly explain marketing concepts to non-marketers.Comfortable collaborating with a variety of stakeholders, including field leaders and department heads.Experience with Canva or ad creative review a plus.Google Ads and/or Meta certifications are a bonus.Compensation & BenefitsSalary Range: $55,000 - $0,000 annually, depending on experience and skills.Health Insurance: Comprehensive medical, dental, and vision coverage.Paid Time Off (PTO): Two weeks PTO, plus paid holidays.401(k): Pennant matches the first 2% of your contribution at 0.25 per 1.00, with full vesting after 4 years.Work Schedule: Hybrid model - 1 in-office day per week in Eagle, Idaho, remainder remote.Professional Development: Access to growth opportunities, training, and learning resources.Location: Hybrid (Remote + 1 day/week in Eagle, Idaho)Company: Pennant ServicesApplication ProcessWe're excited to find a digital marketer who is driven by results, collaborative by nature, and motivated to make a difference across our family of healthcare operations.To Apply:Submit your resume and a brief cover letter. Please include examples of campaigns you've managed, results you've achieved, and how you align with the CAPLICO values. (Optional) Include a portfolio or links to case studies demonstrating your paid media success.The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at
Content Creator & Marketing Coordinator
Posted 6 days ago
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Job Description
Content Creator & Marketing Coordinator
Marketing Team - FT in Boise, Idaho
Who We Are:
Saalt empowers people to care for their periods in a healthy and sustainable way. We do this by creating high-performance products and stigma-breaking branding that engage customers and communities, pioneering the way to bring sustainable, clean period care to the mainstream consumer. Saalt invests in women and communities across the globe through period care donations, and by funding scholarships and life skills training to change generations.
As a certified B Corp, we strive to be the change we seek in the world, conduct business knowing that
people and planet matter, and aspire to use business as a force for good to benefit all. We create modern reusable period care without the toxins, the chemicals, and the wrappers you throw away every month. We commit to do more with less, make deliberate choices about our bodies, and believe everyone should know where their cervix is.
Our growing team is based in beautiful Boise, Idaho.
The Challenge:
Saalt is looking for a full-time Content Creator & Marketing Coordinator to join our creative and marketing team, with a primary focus on video-first content creation. This role is perfect for someone who's not only confident behind the camera-but also in front of it. Whether you're filming a quick tutorial, hosting a live session, or jumping on a trend, you'll be the face and voice of the brand in many key touchpoints.
If you're a natural on camera, love creating content that educates and entertains, and want to be part of a mission-driven brand making real impact, we'd love to hear from you.
What You'll Do:
Video Content Production:
- Plan, shoot, and edit engaging short-form videos (Reels, TikToks, YouTube Shorts) for both organic and paid campaigns
- Act as an on-camera personality for educational, promotional, and trend-based video content
- Host or support live shopping and social sessions from Saalt HQ
- Capture and produce video content on-site at product launches, events, and behind-the-scenes moments
- Help maintain a library of evergreen and campaign-based video assets
- Schedule and publish video-first content across all key social platforms
- Collaborate with the Creative Lead to align video content with broader brand and marketing goals
- Monitor video performance and surface learnings for optimization
- Engage with online community across social platforms, responding to comments, DMs, and tagged posts
- Source and organize UGC (especially video testimonials and demos) for use in paid ads and social storytelling
- Coordinate influencer partnerships with a focus on capturing high-quality, authentic video content
- Track affiliate and ambassador content performance and scout new video-forward creators to collaborate with
- Bachelor's Degree preferred
- 1-2 years of experience creating video content (internships, freelance, or personal brand work welcome)
- Confidence speaking and appearing on camera-comfortable filming both self-led and scripted content
- Strong mobile video editing skills (e.g., CapCut, InShot, Adobe Premiere Rush)
- Creative thinker with a strong sense of visual storytelling and timing
- Highly organized, proactive, and adaptable in a fast-moving environment
- Excited about Saalt's mission and passionate about sustainability, health, and lifestyle content
$50,000-$60,000 Annual Salary
Perks:
- Company-paid Health Insurance (medical/dental/vision/hearing/life)
- 401k & Roth 401k
- No-cost in-house preschool
- Casual Dress Code
- Flexible PTO
At Saalt, we immerse our Team in an exceptional work environment with opportunities to learn and grow. You will be surrounded by colleagues who are committed to ensuring your success. If you are looking to make an impact on the world, Saalt is the place for you.
Saalt is an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate based on race, color, religion, sex, national origin, age, disability, or any other protected status under applicable law.