51 Digital Marketing jobs in Boise

VP, Digital Marketing
Location: Remote, United States
**Description**
Dodge Construction Network (Dodge) is seekinga dynamicand performance-drivenVP, DigitalMarketing with deep expertise in generating high volumes of qualified SMB leads through data-driven organic, paid and social marketing strategies that reflect increasing end-market adoption of AI in the customer journey and purchase funnel. This hands-on role will alsoleadthe optimization and redevelopment of Dodge's marketing websites, ensuring they arehighperforming secure and aligned with customer needs. This role is ideal for a digital leader with strongMarTechacumen, a growth mindset, and a passion for leveraging AI and scalable digital tactics to convert interest into measurable revenue.
This is a full-time position and reports directly to the Chief Marketing Officer.
**_Preferred Location_**
This is a remote, home-office based role and candidates located in the continental United States will be considered.
**_Travel Requirements_**
Expected travel is 10% for this role.
**_Essential Functions_**
**Lead Generation (with strong focus on high-volume SMB)**
+ Develop and execute digital strategies and campaigns to drive large-scale SMB lead generation across paid media, SEO, social, affiliate, and retargetingchannels -achieving aggressive growth targets while optimizing CAC
+ Diversify campaign mix beyond paid search to other forms of B2B paid media (e.g., LinkedIn) and develop a strategy for enabling potential customers to become aware of and interested in Dodge in an increasingly AI-first user journey
+ Optimize ad targeting, ad copy, landing pages, offers, and conversion paths to improve engagement and lead quality; develop a deep understanding of our customer/prospect segments and the best approaches to target them
+ Track campaign, lead-generation, cost metrics and develop analytics insights that drive ongoing performance improvement
+ Coordinate with Social and Outbound Marketing colleagues to ensure messaging alignment and proper lead capture
+ In partnership with Head of Revenue Operations, ensure that all leads are integrated into sales systems (e.g., SFDC) and that lead qualification and opportunity conversion metrics are accurate and applied to improving campaign performance
**Website Strategy, Maintenance, Performance and Redevelopment**
+ Manage, and as needed, update or upgrade the existing Dodge marketing websites (construction.com, TBB, IMS, Sweets, Principia)
+ Track and analyze website traffic, user navigation, and organic lead generation. Identify insights that lead to 'no-regret' site improvements (e.g., projects.construction.com, form fill pages, home page text)
+ Ensure that Dodge content is published in a highly visible and easily accessible manner, including our project data (see projects.construction.com), data and insights from our team of economists, and insights from our research team and ensuring that all content assets are easily sharable across social channels
+ Maintain a high SEO score forthe websites
+ In partnership with CTO, ensure that websites are secure and well-defended from malicious actors
+ Lead the strategy, redesign, redevelopment and potential integration of the sites (starting with construction.com) in partnership withandinput from Marketing, Product and Sales leaders and stakeholders and with technical support from a technical front-end website developer
+ Strategic input provided from CMO on brand architecture, target customer segments, and segment-specific pain points. You should display an intense curiosity to understand and refine the messaging around our customer segments (i.e., pain points) to ensure that our website reflects and reinforces the engagements that our sales teams have with customers and prospects; you will develop a deep understanding of our segment-specific competitors to ensure that our differentiators are clearly articulated
+ Website content input from Product leadership on product/solution value propositions and competitive differentiation (including surfacing of insights related to project data and analytics)
+ Input from Research and Economist teams for distribution of proprietary content (e.g., subscriptions to economistnewsletter, research whitepapers,etc)
+ Partnership with Sales teams to obtain compelling customer testimonials
**Martech & Digital Infrastructure Leadership**
+ Oversee the design and performance of the marketing tech stack to support high-volume lead flow, segmentation, and campaign measurement; ensure seamless integration with sales andRevOpssystems
**_Education Requirement_**
Bachelor's degree in a related field or equivalent education and work experience
**_Required Experience, Knowledge and Skills_**
+ **10+ years in digital marketing** , with a strong track record of high-volume SMB lead generation and revenue-focused growth
+ **Expert** **in performance marketing** , including paid social, search,programmatic, SEO/SEM, content syndication, and email marketing
+ **Proven success in campaign strategy and execution** that drives pipeline, optimizes CAC, and improves ROI
+ **Strong analytical and data-driven mindset** , fluent in attribution modeling, funnel analysis, and ROAS optimization
+ **Advanced proficiency in** **MarTech** , including WordPress CMS, Salesforce Pardot, GA4, GTM,Unbounce,Ongage, Event Brite, ON24, Adobe Creative Cloud, and Hive
+ **Hands-on experience with website strategy and optimization** , including multi-site management, SEO, UX, and site performance improvement
+ **Strategic yet execution-oriented** , able to synthesize complex product/customer landscapes into clear, impactful marketing actions
+ **Strong cross-functional collaborator** , experienced in aligning Product, Sales, and Engineering on messaging, digital experience, and lead flow
+ **Customer- and outcome-focused** , with deep empathy for end-user needs and a passion for building scalable, AI-enhanced marketing systems
+ **Background in B2B SaaS, tech, or fast-paced digital environments** preferred
**_About Dodge Construction Network_**
Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.
Dodge isthe catalyst for modern construction.
**_Salary Disclosure_**
_Base Salary Range: $180,000-$220,000_
This represents the expected salary range for this job requisition. Final offers may vary from the amount listed based on factors including geography, candidate experience and expertise, and other job-related factors. Dodge Construction Network's compensation and rewards package for full time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncappedcommissionsplans or an annual discretionary performance bonus.
**_For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the_** **_ _** **_future require sponsorship for employment visa status._**
**_A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal state and local ordinances._**
**_Reasonable Accommodation_**
**_Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email_** **_ _** ** ** **_._**
**_Equal Employment Opportunity Statement_**
**_Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law._**
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Our client is looking for an innovative and results-driven Digital Marketing Strategist to lead their marketing efforts from Boise, Idaho, US . This role demands a forward-thinking individual with a proven track record in developing and executing comprehensive digital marketing campaigns across multiple platforms. You will be responsible for defining, planning, and implementing digital marketing strategies to drive brand awareness, lead generation, and customer acquisition. Key responsibilities include managing SEO/SEM, email marketing, social media campaigns, content marketing, and paid advertising (PPC/social ads). You will conduct market research to identify trends and opportunities, analyze campaign performance using analytics tools, and provide actionable insights for optimization. The ideal candidate will possess strong analytical skills, a deep understanding of digital marketing best practices, and proficiency with marketing automation and CRM software. You will collaborate closely with cross-functional teams, including sales, product development, and design, to ensure marketing initiatives align with business objectives. Developing and managing the marketing budget, forecasting, and reporting on ROI are also crucial aspects of this position. A passion for all things digital, creativity, and a proactive approach to problem-solving are highly valued. This is an exciting opportunity to shape the digital presence of a growing organization and make a tangible impact on business success. A Bachelor's degree in Marketing, Business, Communications, or a related field is required. Significant experience in a similar digital marketing role is essential.

Our client is a rapidly growing company seeking a highly creative and data-driven Digital Marketing Strategist to lead our online presence. This is a fully remote position, empowering you to work from anywhere within the US while contributing to our innovative marketing campaigns. You will be responsible for developing, implementing, and managing comprehensive digital marketing strategies across multiple channels to drive brand awareness, customer acquisition, and engagement. Our remote-first culture emphasizes collaboration, creativity, and measurable results. You will analyze market trends, identify target audiences, and optimize campaigns for maximum ROI. This role requires a deep understanding of SEO, SEM, social media marketing, content marketing, email marketing, and marketing automation.

Key responsibilities include:

• Developing and executing integrated digital marketing strategies aligned with business objectives.
• Managing and optimizing paid advertising campaigns (Google Ads, social media ads) to drive qualified traffic and conversions.
• Implementing and overseeing SEO strategies to improve organic search rankings and visibility.
• Creating engaging and relevant content for various digital platforms, including social media, blogs, and email newsletters.
• Managing and growing the company's social media presence across relevant platforms.
• Developing and executing email marketing campaigns, including list segmentation and automation workflows.
• Analyzing website traffic, campaign performance, and user behavior using analytics tools (e.g., Google Analytics).
• Reporting on key digital marketing metrics and KPIs, providing actionable insights and recommendations for improvement.
• Staying current with digital marketing trends, best practices, and emerging technologies.
• Collaborating with internal teams (sales, product, design) to ensure cohesive brand messaging and campaign execution.
• Managing relationships with external vendors and agencies as needed.

The ideal candidate will have a Bachelor's degree in Marketing, Communications, or a related field. A Master's degree is a plus. A minimum of 5 years of experience in digital marketing, with a proven track record of successful campaign management and strategy development, is required. Expertise in SEO, SEM, social media marketing, content marketing, and email marketing is essential. Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and analytics tools (e.g., Google Analytics, SEMrush) is mandatory. Strong analytical and problem-solving skills, with the ability to translate data into strategic insights, are critical. Excellent written and verbal communication skills are necessary. The ability to thrive in a fully remote, collaborative environment is key. Join our innovative team and shape our digital future from Boise, Idaho, US .

Our client is seeking an innovative and data-driven Digital Marketing Strategist to join their vibrant team in **Boise, Idaho, US**. This role is pivotal in developing and executing comprehensive digital marketing campaigns that enhance brand visibility, drive website traffic, and generate qualified leads. You will be responsible for managing all aspects of our digital presence, including SEO, SEM, social media marketing, content marketing, and email marketing. The ideal candidate will possess a strong understanding of digital marketing principles, a proven track record of successful campaign execution, and a passion for staying ahead of industry trends.

Responsibilities:

• Develop and implement integrated digital marketing strategies aligned with business objectives.
• Manage and optimize search engine optimization (SEO) initiatives to improve organic search rankings.
• Plan and execute paid search (SEM) campaigns across platforms like Google Ads and Bing Ads.
• Oversee social media marketing efforts, including content creation, community management, and paid social advertising.
• Develop and manage content marketing strategies, including blog posts, articles, and website copy.
• Design and implement email marketing campaigns to nurture leads and engage customers.
• Analyze website traffic and user behavior using tools like Google Analytics.
• Track, measure, and report on the performance of all digital marketing campaigns.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with internal teams (e.g., sales, design) to ensure brand consistency and campaign alignment.

This position requires strong analytical skills, creativity, and excellent communication abilities. You will work closely with the marketing team to ensure cohesive brand messaging and effective campaign deployment. The role is based in our client's **Boise, Idaho, US** office. A Bachelor's degree in Marketing, Communications, or a related field is preferred, along with 3+ years of experience in digital marketing. If you are a strategic thinker with a passion for driving measurable results through digital channels, we encourage you to apply.

Our client is seeking a creative and data-driven Digital Marketing Specialist to join our expanding marketing department in Boise, Idaho, US . This role is perfect for an individual passionate about leveraging digital channels to drive brand awareness, engagement, and lead generation. You will be responsible for planning, executing, and optimizing various digital marketing campaigns across multiple platforms, including SEO, SEM, social media, email marketing, and content marketing. The ideal candidate will have a strong understanding of current digital marketing trends, analytics tools, and best practices. You will work closely with the marketing team to develop engaging content, analyze campaign performance, and implement strategies to improve conversion rates and ROI. This position offers a fantastic opportunity to grow your digital marketing expertise in a collaborative and forward-thinking environment. We value innovative thinking and a proactive approach to problem-solving. Responsibilities include:

• Developing and managing digital marketing campaigns across various channels.
• Conducting keyword research and optimizing website content for search engines (SEO).
• Managing paid search (SEM) campaigns and social media advertising.
• Creating and curating engaging content for digital platforms.
• Analyzing website traffic and campaign performance using tools like Google Analytics.
• Implementing email marketing strategies and A/B testing.
• Staying up-to-date with the latest digital marketing trends and technologies.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 2+ years of experience in digital marketing.
• Proficiency in SEO/SEM, social media marketing, and email marketing platforms.
• Experience with Google Analytics and other web analytics tools.
• Strong content creation and copywriting skills.
• Excellent analytical and problem-solving abilities.
• Ability to work effectively in a hybrid work setting.

Our client is looking for a seasoned Digital Marketing Manager to spearhead innovative campaigns and drive online growth. This role is based in Boise, Idaho, US , and offers a flexible hybrid work model. You will be responsible for developing and executing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing. Your primary goal will be to increase brand awareness, generate qualified leads, and optimize customer acquisition funnels. You will manage the marketing budget, track campaign performance, and provide regular reports on key metrics to senior management.

Key responsibilities include conducting market research to identify emerging trends and opportunities, managing the social media presence, and creating engaging content that resonates with our target audience. You will also oversee the website's performance, ensuring a seamless user experience and driving conversions. Collaboration with sales, product development, and creative teams will be crucial for aligning marketing efforts with business objectives. The ideal candidate possesses a Bachelor's degree in Marketing, Communications, or a related field, with at least 5 years of hands-on experience in digital marketing. Demonstrated success in managing paid advertising campaigns (Google Ads, social media ads) and a strong understanding of analytics tools (Google Analytics, SEMrush) are required. Excellent communication, leadership, and project management skills are essential for this role. Experience with marketing automation platforms and CRM systems is a plus. Join our team and help us achieve new heights in digital outreach.

Our client is seeking an innovative Digital Marketing Strategist to spearhead their online presence from our office in Boise, Idaho, US . This role is crucial for developing and executing comprehensive digital marketing campaigns that drive brand awareness, customer engagement, and lead generation. The strategist will be responsible for creating and managing multi-channel marketing efforts, including SEO, SEM, social media marketing, content marketing, email marketing, and display advertising. You will conduct market research and competitive analysis to identify opportunities and trends, and translate these insights into actionable strategies. Performance tracking and reporting are key components of this role; you will monitor campaign performance using analytics tools (e.g., Google Analytics), analyze data to assess ROI, and provide regular reports with recommendations for optimization. Collaboration with internal teams, including creative, sales, and product development, will be essential to ensure brand consistency and campaign alignment. Developing and managing the digital marketing budget, and ensuring optimal allocation of resources across various channels, will also fall under your purview. The ideal candidate will possess a deep understanding of current digital marketing best practices, emerging technologies, and platform algorithms. Strong analytical skills, creativity, and a results-oriented mindset are paramount. Experience with marketing automation platforms, CRM systems, and content management systems (CMS) is highly desirable. A Bachelor's degree in Marketing, Communications, Business, or a related field, coupled with at least 5 years of progressive experience in digital marketing, is required. Experience in a fast-paced, growth-oriented environment is a plus. You will be expected to stay ahead of the curve in the ever-evolving digital landscape, continuously testing new approaches and platforms to maximize reach and impact.

**Our vision is to transform how the world uses information to enrich life for** **_all_** **.**
Micron Technology is a world leader in innovating memory and storage solutions that accelerate the transformation of information into intelligence, inspiring the world to learn, communicate and advance faster than ever.
Micron Semiconductor Products, Inc.
Perform campaign analysis to track KPIs and support company goals. Lead continued development of marketing channel attribution analysis and run weekly reports using key tools. Create and maintain ROI model by merging data coming in from different sources. Implement and maintain newly developed attribution model acquired. Analyze campaign performance and provide insights by creating visualizations for channel managers and stakeholders. Track customer journey on website using Adobe Analytics. Track and report KPI to support goals and objectives. Monitor website traffic and customer reviews to gauge responses to recommend site enhancements and help increase the conversion rate on ecommerce website. Use of Analytics tool to analyze customer journey and feedback. Manage and create data structures coming in from 3rd party vendors. May telecommute part-time.
Employer will accept a Master's degree in Information Systems, Digital Marketing, Data Analytics or related field. Position also requires:
1. Tableau, Power BI, and Microsoft Excel for reporting, data manipulation, and analysis
2. SQL, Python, and Machine learning to combine, extract, and analyze data to identify trends and provide recommendations for improvement
3. Working with and analyzing large volumes of data, ensuring integrity is maintained in the transition between raw files and a database
4. Digital analytics tools including Adobe, Analytics, Google Analytics, and IBM
5. Ability to build, understand, and own attribution models calculating the true ROI of marketing activity across all stages of the customer journey
6. Cloud platforms like AWS and GCP which includes creation of EC2, VPC, and S3
7. Experience taking complex data sets and presenting them effectively to executive leadership
As a world leader in the semiconductor industry, Micron is dedicated to your personal wellbeing and professional growth. Micron benefits are designed to help you stay well, provide peace of mind and help you prepare for the future. We offer a choice of medical, dental and vision plans in all locations enabling team members to select the plans that best meet their family healthcare needs and budget. Micron also provides benefit programs that help protect your income if you are unable to work due to illness or injury, and paid family leave. Additionally, Micron benefits include a robust paid time-off program and paid holidays. For additional information regarding the Benefit programs available, please see the Benefits Guide posted on micron.com/careers/benefits .
Micron is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, citizenship status, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local laws.
To learn about your **right to work click here. ( learn more about Micron, please visit **micron.com/careers**
For US Sites Only: To request assistance with the application process and/or for reasonable accommodations, please contact Micron's People Organization at or (select option #3)
Micron Prohibits the use of child labor and complies with all applicable laws, rules, regulations, and other international and industry labor standards.
Micron does not charge candidates any recruitment fees or unlawfully collect any other payment from candidates as consideration for their employment with Micron.
AI alert **:** Candidates are encouraged to use AI tools to enhance their resume and/or application materials. However, all information provided must be accurate and reflect the candidate's true skills and experiences. Misuse of AI to fabricate or misrepresent qualifications will result in immediate disqualification.
Fraud alert: Micron advises job seekers to be cautious of unsolicited job offers and to verify the authenticity of any communication claiming to be from Micron by checking the official Micron careers website in the About Micron Technology, Inc.

Our client, a rapidly expanding e-commerce company, is seeking a strategic and results-oriented Senior Digital Marketing Strategist to join their team in Boise, Idaho, US . This role is essential for developing and executing comprehensive digital marketing campaigns that drive brand awareness, lead generation, and customer acquisition. You will be responsible for managing multiple channels, analyzing campaign performance, and optimizing strategies to achieve maximum ROI. The ideal candidate possesses a deep understanding of the digital marketing landscape, strong analytical skills, and a proven track record of success in implementing effective marketing initiatives. This is an on-site position, fostering close collaboration with the marketing and sales teams.

Responsibilities:

• Develop and implement integrated digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, content marketing, and affiliate marketing.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to ensure efficient spend and high conversion rates.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Develop and execute social media marketing strategies to increase engagement and brand visibility.
• Plan and execute email marketing campaigns, including list segmentation, content creation, and performance analysis.
• Collaborate with content creators to develop compelling marketing collateral and website copy.
• Analyze campaign performance data using tools like Google Analytics, and provide regular reports with actionable insights and recommendations.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage marketing budgets effectively, allocating resources to maximize ROI.
• Conduct market research and competitive analysis to identify new opportunities.
• Work closely with sales and product teams to align marketing efforts with business objectives.
• Oversee the execution of A/B tests and other experiments to optimize campaign performance.
• Provide guidance and mentorship to junior marketing team members.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of progressive experience in digital marketing, with a strong focus on strategy development and execution.
• Proven experience managing successful campaigns across multiple digital channels.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, SEMrush, Mailchimp, and social media management platforms.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent written and verbal communication skills.
• Experience managing marketing budgets and optimizing for ROI.
• Demonstrated ability to work effectively in a team environment and manage multiple projects simultaneously.
• Creative thinking and problem-solving abilities.
• Experience with e-commerce marketing is a strong plus.
• Familiarity with marketing automation platforms.

Join a growing company in a vibrant location and lead impactful digital marketing initiatives.