113 Digital Marketing jobs in Cary

Digital Marketing Strategy Lead

27701 Durham, North Carolina $120000 Annually WhatJobs

Posted 3 days ago

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Job Description

full-time
Our client, a fast-growing e-commerce innovator based in Durham, North Carolina (fully remote), is looking for a visionary Digital Marketing Strategy Lead. This role is crucial in defining and executing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth across all online channels. You will be responsible for overseeing SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising campaigns. The ideal candidate is a data-driven marketing professional with a deep understanding of digital trends, analytics, and campaign optimization.

Key responsibilities include developing innovative digital marketing plans aligned with business objectives, managing and optimizing marketing budgets, and analyzing campaign performance to identify key insights and areas for improvement. You will lead a team of digital marketing specialists, providing guidance, mentorship, and fostering a culture of continuous learning and experimentation. Staying ahead of the curve on emerging digital technologies and platforms, and identifying opportunities to leverage them for competitive advantage is paramount. Collaboration with cross-functional teams, including product development, sales, and creative, to ensure cohesive brand messaging and customer experience is essential.

A Bachelor's degree in Marketing, Business Administration, Communications, or a related field is required; an MBA or advanced marketing certification is a plus. A minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role, is mandatory. Proven success in developing and implementing integrated digital marketing campaigns that deliver measurable results is critical. Strong analytical skills, proficiency with marketing automation tools (e.g., HubSpot, Marketo), CRM systems, and analytics platforms (e.g., Google Analytics) are essential. Excellent communication, presentation, and interpersonal skills are required to effectively articulate strategies and collaborate with stakeholders at all levels. This is a unique opportunity to shape the digital presence of a leading company.
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Head of Digital Marketing Strategy

27701 Durham, North Carolina $130000 Annually WhatJobs

Posted 3 days ago

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Job Description

full-time
Our client is seeking an innovative and results-oriented Head of Digital Marketing Strategy to spearhead their online marketing initiatives. This role is fully remote, allowing top talent to contribute from any location within the US. The Head of Digital Marketing Strategy will be responsible for developing, implementing, and optimizing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will possess a deep understanding of the digital marketing landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and performance analytics. You will lead a team of digital marketing specialists, manage marketing budgets, and ensure the effective execution of campaigns across all digital channels. This position requires a strategic thinker with strong analytical skills, a creative mindset, and a proven ability to deliver measurable results in a fast-paced environment. You will stay at the forefront of digital trends and leverage data to inform decision-making and maximize ROI.

Key Responsibilities:
  • Develop and execute a holistic digital marketing strategy aligned with business objectives.
  • Oversee all digital marketing channels, including SEO, SEM, social media, email, content marketing, and affiliate marketing.
  • Manage and optimize digital advertising campaigns across various platforms (Google Ads, Social Media Ads, etc.).
  • Lead the creation and execution of content marketing strategies to engage target audiences.
  • Develop and implement email marketing campaigns to nurture leads and retain customers.
  • Analyze website traffic, user behavior, and campaign performance using analytics tools (e.g., Google Analytics).
  • Report on key digital marketing KPIs and provide actionable insights for continuous improvement.
  • Manage the digital marketing budget and ensure efficient allocation of resources.
  • Stay current with the latest digital marketing trends, technologies, and best practices.
  • Collaborate with cross-functional teams (e.g., product, sales, creative) to ensure consistent brand messaging and integrated campaigns.
  • Manage and mentor the digital marketing team, fostering a culture of innovation and performance.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • Minimum of 8 years of experience in digital marketing, with at least 4 years in a strategic leadership role.
  • Proven track record of developing and executing successful digital marketing campaigns that drive measurable results.
  • Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
  • Proficiency with digital analytics tools (Google Analytics, Adobe Analytics) and marketing automation platforms.
  • Strong understanding of A/B testing, conversion rate optimization, and performance marketing.
  • Excellent analytical, problem-solving, and strategic thinking skills.
  • Outstanding written and verbal communication and presentation skills.
  • Experience managing budgets and leading teams.
  • Ability to thrive in a fully remote work environment.
This is an exciting opportunity for a seasoned digital marketer to make a significant impact from a remote setting.
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Director of Digital Marketing Strategy

27701 Durham, North Carolina $120000 Annually WhatJobs

Posted 3 days ago

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Job Description

full-time
Our client is seeking a visionary and results-oriented Director of Digital Marketing Strategy to lead our comprehensive online marketing efforts. This is a fully remote position, offering the flexibility to work from anywhere in the US. You will be responsible for developing, implementing, and managing innovative digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. This role requires a deep understanding of the digital landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising. You will analyze market trends, identify new opportunities, and craft data-driven strategies to achieve our marketing objectives.

Key responsibilities include setting digital marketing goals, managing marketing budgets, overseeing the creation of compelling digital content, and continuously optimizing campaign performance. You will work closely with cross-functional teams, including sales, product development, and creative services, to ensure brand consistency and a cohesive customer experience. The ideal candidate is a strategic thinker with exceptional analytical skills, a proven ability to manage complex projects, and a passion for staying ahead of the curve in the ever-evolving digital marketing space. Experience in developing and executing successful multi-channel digital marketing strategies is essential. This role offers a unique opportunity to shape the future of our digital presence and drive significant business impact from a remote setting.

Qualifications:
  • Bachelor's or Master's degree in Marketing, Communications, Business, or a related field.
  • 10+ years of progressive experience in digital marketing, with at least 5 years in a leadership role.
  • Proven track record of developing and executing successful digital marketing strategies that deliver measurable results.
  • Expertise in SEO, SEM, social media marketing, content strategy, email marketing, and analytics platforms (e.g., Google Analytics).
  • Strong understanding of CRM systems and marketing automation tools.
  • Exceptional leadership, communication, and project management skills.
  • Ability to thrive in a remote, fast-paced, and collaborative environment.
  • Demonstrated experience in data analysis and performance reporting.
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Director of Digital Marketing Strategy

27701 Durham, North Carolina $120000 Annually WhatJobs

Posted 3 days ago

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Job Description

full-time
Our client is actively recruiting a dynamic and results-oriented Director of Digital Marketing Strategy to spearhead their online marketing efforts from their hub in Durham, North Carolina, US . This senior leadership position demands a strategic visionary capable of developing and executing comprehensive digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. The Director will be responsible for overseeing all aspects of digital marketing, including SEO/SEM, social media marketing, email marketing, content marketing, and paid advertising. You will analyze market trends, identify new opportunities, and optimize campaign performance based on data-driven insights. Key responsibilities include setting digital marketing goals, managing the digital marketing budget, leading a team of marketing professionals, and collaborating closely with sales, product development, and other departments to ensure integrated marketing efforts. The ideal candidate possesses extensive experience in digital marketing, a strong understanding of marketing automation tools and analytics platforms, and a proven ability to manage complex projects. Exceptional leadership, analytical, and communication skills are essential. You will be expected to stay abreast of the latest digital marketing technologies and best practices to maintain a competitive edge. This role offers a unique opportunity to shape the digital presence of a growing organization in the vibrant Durham, North Carolina, US market. A Master's degree in Marketing or a related field is preferred.
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Digital Marketing Director

27517 Durham, North Carolina $110000 Annually WhatJobs

Posted 1 day ago

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Job Description

full-time
Our client is looking for an innovative and strategic Digital Marketing Director to lead their marketing efforts in **Durham, North Carolina, US**. This role is instrumental in shaping and executing the company's digital marketing vision, driving brand awareness, lead generation, and customer acquisition. You will be responsible for developing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, content marketing, and paid advertising. This includes defining target audiences, setting campaign objectives, and allocating budgets effectively to maximize ROI. The Digital Marketing Director will manage a team of digital marketing specialists, providing guidance, mentorship, and performance oversight. You will be tasked with overseeing the creation and execution of engaging content, analyzing campaign performance data, and generating actionable insights to optimize strategies. Staying ahead of industry trends, emerging technologies, and best practices in digital marketing is crucial. You will collaborate closely with sales, product development, and other marketing teams to ensure cohesive brand messaging and achieve business goals. Experience in A/B testing, conversion rate optimization (CRO), and marketing automation platforms is essential. The ideal candidate will possess strong analytical and data interpretation skills, a creative mindset, and exceptional leadership and communication abilities. A bachelor's degree in marketing, communications, business, or a related field is required, along with a minimum of 7-10 years of progressive experience in digital marketing, with at least 3 years in a leadership or directorial role. This hybrid position offers a dynamic work environment, blending collaborative in-office sessions with remote flexibility to support a balanced and productive workflow. Join our client and lead their digital transformation.
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Digital Marketing Strategist

27701 Durham, North Carolina $95000 Annually WhatJobs

Posted 3 days ago

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Job Description

full-time
Our client is looking for a results-driven Digital Marketing Strategist to lead their online marketing initiatives. This is a completely remote role, offering the flexibility to work from your preferred location. You will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various channels to drive brand awareness, customer acquisition, and revenue growth. Your duties will include overseeing SEO/SEM, email marketing, social media marketing, content marketing, and display advertising. You will conduct market research, identify target audiences, and develop strategies to engage them effectively. Analyzing campaign performance, generating reports, and providing actionable insights for optimization are key responsibilities. The ideal candidate will have a proven track record of success in digital marketing, deep expertise in analytics tools (e.g., Google Analytics), and a strong understanding of current digital marketing trends and best practices. Excellent analytical, communication, and project management skills are essential. You should be adept at managing budgets, optimizing campaigns for ROI, and collaborating with cross-functional teams to ensure integrated marketing efforts. This is a fantastic opportunity to shape the digital presence of a growing company and drive significant business impact through innovative marketing strategies, all within a remote work environment.
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Digital Marketing Strategist

27705 Durham, North Carolina $85000 Annually WhatJobs

Posted 3 days ago

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Job Description

full-time
Our client is seeking a creative and data-driven Digital Marketing Strategist to lead their online marketing initiatives from their office in **Durham, North Carolina, US**. This role is crucial in developing and executing innovative digital campaigns that drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will have a proven track record in managing multi-channel digital marketing efforts, leveraging analytics to optimize performance, and staying ahead of the latest digital trends.

Responsibilities:
  • Develop and implement comprehensive digital marketing strategies across various platforms including SEO, SEM, social media, email marketing, and content marketing.
  • Manage and optimize paid advertising campaigns (Google Ads, social media ads) to achieve target ROI.
  • Oversee the creation of engaging and relevant digital content, including website copy, blog posts, social media updates, and email newsletters.
  • Analyze website traffic, campaign performance, and customer engagement metrics using tools like Google Analytics.
  • Identify new digital marketing opportunities and emerging trends.
  • Collaborate with design and development teams to ensure optimal user experience and conversion rates on digital platforms.
  • Develop and execute email marketing campaigns, including list segmentation, automation, and A/B testing.
  • Manage social media presence and engagement strategies.
  • Conduct market research and competitor analysis to inform strategy.
  • Report on campaign performance and provide actionable insights to stakeholders.
  • Stay up-to-date with the latest digital marketing tools, best practices, and algorithm changes.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a strong focus on strategy development and execution.
  • Proven success in managing SEO/SEM, email marketing, social media marketing, and content marketing.
  • Expertise in Google Analytics, Google Ads, and other relevant digital marketing platforms.
  • Excellent understanding of digital marketing KPIs and data analysis.
  • Strong creative thinking and problem-solving skills.
  • Exceptional written and verbal communication abilities.
  • Ability to work collaboratively in a team environment and manage multiple projects.
  • Experience with marketing automation tools is a plus.
Join a forward-thinking company and play a pivotal role in shaping its digital future in **Durham, North Carolina, US**.
Apply Now
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Digital Marketing Strategist

27701 Durham, North Carolina $78000 Annually WhatJobs

Posted 3 days ago

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Job Description

full-time
Our client is seeking a creative and data-driven Digital Marketing Strategist to join their vibrant team in Durham, North Carolina, US . This hybrid role requires a strategic thinker who can develop, implement, and manage cutting-edge digital marketing campaigns across various platforms to enhance brand awareness, drive website traffic, and generate leads. You will be responsible for the entire digital marketing lifecycle, from conception to execution and analysis. This includes managing social media strategy, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, content marketing, and affiliate marketing programs.

Key responsibilities involve conducting market research and competitor analysis to identify opportunities and trends. You will develop comprehensive digital marketing plans aligned with business objectives, setting clear KPIs and measuring campaign performance against these goals. This role requires a strong understanding of analytics tools (e.g., Google Analytics, Adobe Analytics) to track, report, and interpret data, providing actionable insights for campaign optimization. You will also manage the digital marketing budget, ensuring maximum ROI and efficient allocation of resources. Collaboration with the content creation team, web development team, and sales team is essential to ensure cohesive brand messaging and campaign integration.

The ideal candidate will have a proven track record in developing and executing successful digital marketing campaigns, with a strong emphasis on measurable results. Excellent analytical skills, creativity, and a passion for staying ahead of the latest digital marketing trends are essential. Proficiency in SEO best practices, SEM platforms (Google Ads, Bing Ads), social media management tools, and email marketing software is required. Experience with A/B testing and conversion rate optimization (CRO) is highly desirable. A bachelor's degree in Marketing, Communications, Business, or a related field is preferred, along with 3-5 years of experience in digital marketing. Strong communication and project management skills are critical for success in this hybrid work environment, balancing remote flexibility with in-office collaboration.
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Digital Marketing Strategist

83702 Durham, North Carolina $80000 Annually WhatJobs

Posted 3 days ago

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Job Description

full-time
Our client is looking for a creative and data-driven Digital Marketing Strategist to develop and execute impactful online marketing campaigns. This hybrid role offers the flexibility of remote work combined with essential in-office collaboration, allowing you to shape our client's digital presence. You will be responsible for managing SEO, SEM, social media, email marketing, content marketing, and other digital channels to drive lead generation, brand awareness, and customer engagement. The ideal candidate is highly analytical, possesses a deep understanding of current digital marketing trends, and can translate strategic goals into measurable results.

Key Responsibilities:
  • Develop and implement comprehensive digital marketing strategies aligned with business objectives.
  • Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns to improve search engine rankings and drive qualified traffic.
  • Plan, execute, and analyze social media marketing campaigns across various platforms to increase brand visibility and engagement.
  • Develop and manage email marketing campaigns, including list segmentation, content creation, and performance tracking.
  • Create and oversee content marketing initiatives, including blog posts, articles, infographics, and videos.
  • Monitor website analytics and campaign performance using tools like Google Analytics, identifying trends and areas for improvement.
  • Conduct market research and competitive analysis to identify new opportunities and stay ahead of industry trends.
  • Collaborate with design, content, and sales teams to ensure cohesive and effective marketing efforts.
  • Manage digital advertising budgets and ensure optimal ROI.
  • Stay up-to-date with the latest digital marketing technologies, tools, and best practices.
  • Prepare regular performance reports and present findings and recommendations to stakeholders.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a proven track record of developing and executing successful online campaigns.
  • Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing.
  • Proficiency with digital marketing tools such as Google Analytics, Google Ads, SEMrush, HubSpot, and social media management platforms.
  • Excellent analytical and data interpretation skills.
  • Strong written and verbal communication skills, with the ability to craft compelling marketing copy.
  • Ability to work independently, manage multiple projects, and meet deadlines in a hybrid work environment.
  • Creative thinking and problem-solving abilities.
  • Experience working with cross-functional teams is essential.
  • Must be comfortable with a hybrid work arrangement, balancing remote responsibilities with regular in-office collaboration in Boise, Idaho, US .
This role presents a fantastic opportunity to make a significant impact on our client's digital growth and reach, offering a dynamic and collaborative work setting.
Apply Now

Digital Marketing Strategist

27701 Durham, North Carolina $70000 Annually WhatJobs

Posted 3 days ago

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Job Description

full-time
Our client is seeking an innovative and data-driven Digital Marketing Strategist to develop and execute comprehensive online marketing campaigns from their Durham, North Carolina, US hub. This role is critical in driving brand awareness, lead generation, and customer engagement across multiple digital channels. You will be responsible for analyzing market trends, identifying target audiences, and crafting integrated strategies that align with business objectives.

Key responsibilities include planning and managing SEO/SEM campaigns, social media marketing, email marketing, content marketing, and paid advertising initiatives (PPC, social ads). You will conduct thorough keyword research, optimize website content for search engines, and monitor campaign performance using analytics tools like Google Analytics. Developing compelling marketing collateral, landing pages, and creative assets will also be part of your remit. This role requires a deep understanding of the digital marketing landscape, including emerging technologies and best practices.

The Digital Marketing Strategist will collaborate closely with sales, product development, and creative teams to ensure cohesive messaging and effective campaign execution. You will be responsible for tracking key performance indicators (KPIs), generating detailed reports, and providing actionable insights to optimize future campaigns. Experience in A/B testing, conversion rate optimization (CRO), and marketing automation platforms is essential. This hybrid position allows for a balance of remote work and in-office collaboration in our Durham, North Carolina, US location. We are looking for a creative thinker with strong analytical skills and a proven ability to deliver measurable results in the digital space.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 5+ years of experience in digital marketing strategy and execution.
  • Proven experience with SEO, SEM, PPC, social media marketing, and email marketing.
  • Proficiency with Google Analytics, Google Ads, and other digital marketing tools.
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo).
  • Strong understanding of content marketing principles and social media engagement strategies.
  • Excellent analytical, problem-solving, and project management skills.
  • Creative thinking and ability to develop engaging marketing content.
  • Strong communication and collaboration skills.
Apply Now
 

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