115 Digital Marketing jobs in Cloverleaf

Digital Marketing Consultant Job Duties: Cultivate and grow new business opportunities through professional networking and new customer interaction.

Understand and be able to properly educate potential clients about marketing and development packages available to them.

Work with executive team members to create, develop, and close sales opportunities.

Work remotely, but must be available for weekly sales and accountability meetings.

Cross and upsell products and services that are provided by the company.

Follow up with any clients to make sure that they are satisfied with the product or service.

Meets with customers in a remote environment to drive product sales and knowledge.

Works with the marketing department to develop new sales strategies.

Adheres to any and all company policies and procedures.

Are you interested in how the world generates energy? Do you thrive in a fast-paced, dynamic environment? Then our portfolio of energy integration companies is a great place for you to excel in your marketing career. As the Digital Marketing Specialist, you will play a key role in shaping the digital strategy of a growing enterprise by ensuring the consistent and measurable impact of our digital presence among three portfolio companies: Pneumatic and Hydraulic Company, LLC, Total Energy Solutions, LLC, and Power Temp Systems, Inc. You will coordinate the development, production and delivery of each company's website, social media channels, email platforms and search campaigns with data-driven decision making, while ensuring alignment with marketing goals. The ideal candidate for this role possesses a strong understanding of digital marketing trends and emerging technologies and is proficient in analytics.

Responsibilities

• Collaborate cross-functionally with marketing, sales, IT and management teams to develop and execute on digital deliverables that align with goals

• Lead the process for digital projects, including goal identification, KPIs, concepting, development, deployment, and measurement

• Monitor, analyze and report on leads generated from marketing channels

• Serve as liaison with agency partners to ensure strategic alignment in development, implementation and measurement of SEO, PPC and programmatic advertising, landing pages, website updates and performance analysis

• Leverage data from various touchpoints - including email and social media marketing (organic and paid), Google Ads and more - for performance measurement and future decision making

• Understand target audiences across each company and tailor strategies accordingly

• Monitor results of campaigns to measure performance and adjust as needed

• Review and analyze all digital materials to ensure proper branding and quality control

• Assist in maintaining standards for digital assets, including but not limited to: templates, storage, naming conventions

• Some assistance with planning and hosting virtual marketing events

• Conduct project, market research

Qualifications

• Bachelor's degree in marketing, analytics, or related field (advertising, digital media, communications, etc.)

• A minimum of 5 years in a full-time digital marketing position

• Strong proficiency in industry-standard digital platforms like HubSpot/Salesforce or other CRM; ConstantContact/MailChimp or other email platforms

• Proficient with WordPress CMS, including themes, plugins, and page builders.

• Familiarity with Google Analytics (GA4), Google Tag Manager, SEO tools (e.g., SEMrush, Moz, Yoast) and website performance testing tools

• Understanding of social media platforms and strategies

• High level of organization, creativity, attention to detail, strong problem-solving skills, and all-around team focus

• Agency or enterprise-setting experience is preferred

• Experience with basic HTML/CSS is preferred

• Experience working in Asana and Power BI is preferred

• Proven experience via a portfolio is preferred

Work Environment

The Digital Marketing Specialist will work in a dynamic corporate environment, collaborating regularly with the marketing and sales teams across all portfolio companies. Travel will be required to obtain project-related information, attend client meetings, industry conferences, or other business-related functions.

Title: Digital Marketing Specialist

Location: Houston, TX

Who we are:

Voted one of the Nation's Best and Brightest Companies to Work for, Kuraray America, Inc. (KAI) is a global leader in specialty chemical, fiber, and resin production. With top-of-the-line research and production facilities and a vast network of supplies from around the world, Kuraray leads the industry in specialty dental, fiber, resin, and elastomer products. Kuraray America is a wholly owned subsidiary of Kuraray Company, Ltd. Based in Tokyo, Japan. Kuraray has operations in 32 countries and employs more than 11,000 employees, including over 800 in the United States.

Why Kuraray:

Kuraray is building a better tomorrow, today. Our team members are dedicated to expanding our business with committed professionals who share essential values such as integrity, excellence, teamwork, and accountability.

As a part of Kuraray America, Inc., our team shares the advantages of working for the leader in specialty chemicals, resins, and fibers. Our international presence and resources allow us to be a world-leading innovator in the industries we service. Yet, despite our size, our people are more than just a number. As a new team member, you can expect to earn responsibility quickly. Our commitment to our people is visible in our comprehensive benefits package. As a Kuraray team member, you will have the opportunity to enjoy competitive salaries and benefits, incentive opportunities, and an excellent work environment.

Position Summary:

The Digital Marketing Specialist supports the execution of digital marketing initiatives to drive brand awareness, lead generation, and customer engagement. Working across web, social media, email, and paid channels, this role helps implement digital campaigns, maintain content, analyze performance data, and support digital transformation projects.

Responsibilities:

Digital Strategy Execution

• Develop and implement digital marketing activities, including social media, paid media, and email campaigns aligned with brand strategy and lead generation goals.
• Contribute to and execute digital marketing plans by providing analytical support for brand and top-of-funnel campaigns.
• Support the implementation of digital transformational projects and create dashboards to track KPIs and performance improvement areas.

Channel and Technology Management

• Analyze best practices and competitor benchmarks to guide channel performance.
• Utilize A/B testing, customer insights, and internal feedback to improve digital touchpoints.
• Manage and update websites and portals to ensure technical continuity and user engagement.

Content & Campaign Management

• Create, maintain, and optimize webpages, landing pages, email templates, and digital assets using content management and automation tools (e.g., WordPress, Salesforce suite (Pardot/Account Engagement).
• Coordinate external communications for digital efforts, ensuring alignment with brand standards.

Customer and Market Insights

• Conduct research and analyze customer segments, trends, and behavior to guide digital targeting and messaging strategies.
• Support marketing channel integration and customer journey improvements by applying research, data, and benchmarking techniques.

Analytics & Reporting

• Monitor campaign metrics, generate reports using tools like Google Analytics, Power BI, or similar, and share actionable insights with stakeholders.
• Explore and analyze data to identify new opportunities or refine strategies.
• Extract and visualize data (charts, dashboards, graphs) to support internal reporting and recommendations.

Brand & Internal Collaboration

• Uphold brand guidelines across all digital platforms and provide guidance to stakeholders.
• Build strong working relationships with cross-functional partners, including sales, product, and corporate communications.
• Contribute to content and strategy for product launches, digital events, and industry promotions.

Capability Building & Professional Development

• Continuously develop your digital skillset by attending industry events, training, and staying up to date on emerging tools and trends.
• Contribute to the team's digital marketing capabilities and share best practices with peers.

Minimum Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum of three years of hands-on digital marketing experience, preferably in the chemical or B2B industrial sector.
• Strong knowledge of digital tools and platforms: Google Ads, LinkedIn Campaign Manager, Google Analytics, SEMrush, YoastSEO, SE Ranking, SpyFu, email marketing systems, Salesforce, Salesforce Marketing Cloud, Pardot/Account Engagement.
• Experience with website content management systems: Adobe Experience Manager,
• Experience with Microsoft Suite and Asana
• Outstanding verbal and written communication, presentation, interpersonal, creative thinking, consulting, and analytical skills.
• Ability to prioritize work to manage multiple projects to meet deadlines.
• Excellent problem-solving/decision-making skills.
• Candidates must have a valid driver's license.

Competencies :

• Customer Focus
  • Building strong customer relationships and delivering customer-centric solutions.
• Ensures Accountability
  • Holding self and others accountable to meet commitments.
• Drives Results
  • Consistently achieving results, even under tough circumstance
• Business Insight
  • Applying knowledge of business and the marketplace to advance the organization's goals.
• Cultivates Innovation
  • Creating new and better ways for the organization to be successful.

• Action Oriented
  • Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
• Collaborates
  • Building partnerships and working collaboratively with others to meet shared objectives.
• Values Difference
  • Recognizing the value that different perspectives and cultures bring to an organization
• Communicates Effectively
  • Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
• Courage
  • Stepping up to address difficult issues, saying what needs to be said.
• Instills Trust
  • Gaining the confidence and trust of others through honesty, integrity, and authenticity.
• Situational Adaptability
  • Adapting approach and demeanor in real time to match the shifting demands of different situations.

We offer a competitive compensation package that includes base pay and an annual incentive. This program is designed to reward individual performance and align overall rewards with corporate and team performance.

Our employees benefit from a robust healthcare package that includes wellness reimbursements, along with generous perks such as three weeks of paid time off, ten company holidays, paid parental leave, education reimbursement, and a matching 401k plan, among other offerings.

Applicants must be authorized to work for ANY employer in the U.S.

Learn more at kuraray.us.com/careers/

Kuraray America, Inc. is an Equal Employment Opportunity/disability/protected veteran status

No third-party candidates accepted.

• Design and execute integrated digital marketing campaigns to assist commercial business in the digital space.
• Assist in the development of digital content for web, LinkedIn, email, and other digital channels to drive engagement.
• Follow promotional review and approval processes, as well as distribution guidelines, to ensure efficiency and compliance across digital marketing activities.
• Manage digital calendar and oversee execution of digital campaigns to ensure timely distribution aligned with key commercial milestones.
• Collect performance analytics using analytics tools to measure effectiveness and reports insights to key stakeholders to support data-driven future optimization strategies.
• Implement ongoing web optimization techniques to improve web performance.

Job Requirements

• Bachelor's degree required.
• 3+ years of digital marketing experience with a focus on digital campaign management, analytics, and optimization.
• Knowledge of web analytics, such as SEO/SEM, AEO, and GEO.
• Experience with digital platforms, such as Adobe Experience Manager, Adobe Analytics, Salesforce Applications, and Veeva.
• Proficient with Microsoft Office Suite of software.
• Ability to travel up to 15 percent for customer engagements, team engagements, and conferences, as well as willingness and ability to travel to Lake Zurich, IL to engage with cross-functional teams

We offer an excellent salary and benefits package including medical, dental and vision coverage, as well as life insurance, disability,401K with company contribution, andwellness program.

Fresenius Kabi is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship, immigration status, disabilities, or protected veteran status.

• Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch as part of our team
• Defining, measuring, evaluating, and reporting relevant KPIs.
• Working cross-departmentally to align campaign strategies and goals across the organization
• Providing ongoing actionable insights into campaign performance to relevant stakeholders
• Conducting keyword and website research, ad grouping, and audience targeting
• Maintaining knowledge of industry best practices and new technologies

• 2-5 years of search engine marketing (SEM) experience
• 2-5 years of experience with HubSpot and inbound marketing methodology
• Certifications in Google Ads, Google Analytics
• Strong knowledge of reporting tools and dashboards such as Databox or MS Power BI
• Effective writing, verbal communication and presentation skills
• Strong analytic skills and ability to relate results to client business objectives
• Proficient project management skills
• Able to multitask, organize, prioritize and structure workload

• Develop and implement integrated digital marketing campaigns across multiple channels (SEO, SEM, social media, email, content).
• Manage and optimize paid search campaigns (Google Ads, Bing Ads) to achieve target CPA and ROAS.
• Oversee social media strategy, content creation, community management, and paid social advertising.
• Drive email marketing strategy, including segmentation, automation, and performance analysis.
• Collaborate with the content team to develop engaging and SEO-friendly content.
• Monitor, analyze, and report on website traffic, campaign performance, and key marketing metrics using tools like Google Analytics.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Conduct market research and competitor analysis to identify new opportunities.
• Stay up-to-date with digital marketing trends and technologies.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in digital marketing, with a proven track record of success.
• Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools, email marketing platforms).
• Excellent analytical and problem-solving skills.
• Strong project management and organizational abilities.
• Exceptional written and verbal communication skills.