30 Digital Marketing jobs in Columbus

• Develop, execute, and optimize digital marketing campaigns across multiple channels (e.g., social media, search engines, email, display ads).
• Conduct keyword research and optimize website content and landing pages for SEO to improve organic search rankings.
• Manage and optimize paid advertising campaigns (PPC) on platforms like Google Ads and social media advertising.
• Create engaging and relevant content for various digital platforms, including blog posts, social media updates, and website copy.
• Manage and grow social media presence for clients, developing content calendars and engaging with online communities.
• Design and execute email marketing campaigns, including list segmentation, content creation, and performance analysis.
• Monitor and analyze digital marketing performance using tools like Google Analytics, providing regular reports and actionable insights.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with internal teams (e.g., PR, creative, account management) to ensure integrated campaign strategies.
• Assist in client presentations and communicate campaign results effectively.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of hands-on experience in digital marketing, preferably within an agency setting.
• Proven experience with SEO, SEM (PPC), social media marketing, email marketing, and content marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Meta Ads Manager, and SEO platforms (e.g., SEMrush, Ahrefs).
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent written and verbal communication skills, with strong attention to detail.
• Creativity and ability to develop compelling marketing messages.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

• Google Ads and Google Analytics certifications.
• Experience with marketing automation platforms.
• Basic graphic design or video editing skills.

• Competitive salary and performance bonuses.
• Comprehensive health, dental, and vision insurance.
• 401(k) retirement plan with company match.
• Generous paid time off and holidays.
• Opportunities for professional development and continuous learning in a rapidly evolving field.
• Creative, collaborative, and supportive agency culture.

• Develop, implement, and manage digital marketing campaigns across various channels (SEO, SEM, social media, email).
• Conduct keyword research and optimize website content for search engine ranking.
• Manage social media presence and create engaging content for various platforms.
• Analyze campaign performance using analytics tools and provide data-driven recommendations for optimization.
• Stay up-to-date with the latest digital marketing trends and technologies.

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience in digital marketing, with a strong portfolio of successful campaigns.
• Proficiency with Google Analytics, Google Ads, SEO tools (e.g., SEMrush, Ahrefs), and social media platforms.
• Strong understanding of content marketing, email marketing, and lead generation strategies.

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A collaborative and inclusive work environment.
• Access to cutting-edge technologies and innovative projects.
• Work-life balance initiatives.

• Develop, implement, and manage digital marketing campaigns across various channels (e.g., Google Ads, social media platforms, email, display advertising).
• Conduct keyword research and optimize website content for search engine optimization (SEO) to improve organic rankings.
• Manage paid advertising campaigns (PPC) on platforms like Google Ads and social media, including budget management, bid optimization, and ad copy creation.
• Create, segment, and execute email marketing campaigns, analyzing performance and optimizing for open rates, click-through rates, and conversions.
• Develop engaging content for various digital platforms, including website copy, blog posts, social media updates, and marketing collateral.
• Analyze campaign performance using tools like Google Analytics, providing regular reports and actionable insights.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with the creative team to develop compelling visual assets for digital campaigns.
• Conduct A/B testing on various digital elements to optimize campaign effectiveness.
• Manage and grow the brand's social media presence across relevant platforms.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3-5 years of hands-on experience in digital marketing, with a focus on SEO, SEM, and social media.
• Proven track record of successfully managing and optimizing digital advertising campaigns with measurable results.
• Strong understanding of Google Analytics, Google Ads, and social media advertising platforms.
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact).
• Excellent content creation and copywriting skills.
• Strong analytical skills and ability to interpret data to drive marketing decisions.
• Proficiency in marketing automation tools is a plus.
• Certifications in Google Ads or Google Analytics are highly desirable.
• Ability to work independently and collaboratively in a fast-paced environment.

• Develop, implement, and manage comprehensive digital marketing campaigns across various channels, including search engines, social media, email, and display networks.
• Conduct keyword research and optimize website content and landing pages for search engine optimization (SEO) to improve organic rankings.
• Manage and optimize pay-per-click (PPC) campaigns on platforms like Google Ads and Bing Ads, focusing on ROI and conversion rates.
• Create engaging and high-quality content for our website, blog, social media platforms, and email newsletters, aligning with brand voice and marketing objectives.
• Plan and execute social media strategies, including content calendars, community engagement, and performance analysis, across platforms like Instagram, Facebook, TikTok, and Pinterest.
• Analyze campaign performance using tools like Google Analytics, providing regular reports and actionable insights to optimize future efforts.
• Develop and execute email marketing campaigns, including list segmentation, A/B testing, and automation workflows.
• Monitor competitor activities and industry trends to identify new opportunities and maintain a competitive edge.
• Collaborate with the design team to create compelling visual assets for digital campaigns.
• Manage the brand's online reputation and engage with customers through digital channels.
• Stay up-to-date with the latest digital marketing technologies and best practices.
• Assist in managing the digital marketing budget effectively, ensuring optimal spend across channels.
• Conduct market research to understand consumer behavior and preferences.
• Support the development of comprehensive content strategies that align with brand objectives.

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5 years of experience in digital marketing, with a proven track record of successful campaign execution.
• Strong understanding of SEO/SEM best practices and experience with tools like Google Analytics, Google Ads, SEMrush, or Ahrefs.
• Proficiency in social media management tools and content creation platforms.
• Excellent written and verbal communication skills, with a keen eye for detail and creativity.
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo).
• Strong analytical skills and the ability to interpret data to make informed marketing decisions.
• Ability to work independently and as part of a collaborative team in a fast-paced environment.
• Familiarity with HTML, CSS, and content management systems (CMS) like Shopify or WordPress is a plus.
• Certifications in Google Ads or Google Analytics are highly desirable.
• Experience with influencer marketing and affiliate programs.
• Demonstrated ability to manage multiple projects and deadlines.

• Develop, implement, and manage digital marketing campaigns across various channels, including SEO, SEM (PPC), social media, email marketing, and display advertising.
• Conduct keyword research, competitive analysis, and audience segmentation to identify opportunities and optimize campaign performance.
• Manage PPC campaigns on platforms like Google Ads and Bing Ads, including keyword bidding, ad copy creation, and landing page optimization.
• Develop and execute social media strategies, manage content calendars, and engage with online communities to build brand presence and drive traffic.
• Implement SEO best practices (on-page, off-page, technical) to improve organic search rankings and website visibility.
• Create, send, and analyze email marketing campaigns, focusing on list growth, segmentation, and conversion optimization.
• Monitor and analyze website analytics (e.g., Google Analytics) to track performance, identify trends, and provide data-driven recommendations for improvement.
• Generate comprehensive performance reports for clients, highlighting key metrics, insights, and strategic next steps.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with content creators, designers, and other marketing team members to ensure cohesive and integrated campaigns.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3-5 years of hands-on experience in digital marketing, with a strong portfolio showcasing successful campaigns.
• Proven expertise in SEO, SEM/PPC, social media marketing, and email marketing.
• Proficiency with Google Analytics, Google Ads, social media advertising platforms (e.g., Facebook Ads Manager), and email marketing platforms.
• Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions.
• Excellent written and verbal communication skills, with an eye for detail and compelling copywriting.
• Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced agency environment.
• Certifications in Google Ads, Google Analytics, or HubSpot are highly desirable.
• Creative thinking and a proactive approach to problem-solving.

Job Summary: Our client, a fast-growing tech startup in the education sector, is seeking a dynamic Digital Marketing Manager to join their innovative team in Columbus, Ohio, US . This hybrid role is crucial for developing and executing comprehensive digital marketing strategies that drive user acquisition, engagement, and brand awareness. The Digital Marketing Manager will be responsible for overseeing SEO/SEM, email marketing, social media campaigns, content strategy, and performance analytics. This position offers an exciting opportunity to shape the digital footprint of a mission-driven company and directly contribute to its growth and impact in a rapidly evolving industry.

Key Responsibilities:

• Develop, implement, and manage comprehensive digital marketing campaigns across various channels (SEO, SEM, social media, email, display).
• Oversee SEO strategies, including keyword research, on-page optimization, technical SEO, and link building, to improve organic search rankings.
• Manage paid advertising campaigns (Google Ads, social media ads), optimizing bids, keywords, and ad copy for maximum ROI.
• Plan and execute email marketing campaigns, including segmentation, A/B testing, and automation workflows.
• Develop and manage content marketing strategies, including blog posts, website copy, and multimedia assets.
• Analyze digital marketing performance metrics using tools like Google Analytics, providing insights and recommendations for improvement.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Collaborate with the product, sales, and content teams to ensure consistent brand messaging and integrated campaigns.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Lead and mentor a small team of digital marketing specialists or interns as the team grows.

Qualifications:

• Education: Bachelor's degree in Marketing, Business, or a related field.
• Experience: 5-7 years of progressive experience in digital marketing, with a strong emphasis on SEO, SEM, and content strategy.
• Skills: Expertise in Google Analytics, Google Ads, social media advertising platforms, email marketing platforms (e.g., Mailchimp, HubSpot), strong analytical skills, excellent written and verbal communication.
• Attributes: Data-driven, creative, highly organized, proactive, strong leadership potential, ability to manage multiple projects simultaneously.

Why Join Our Client?
Our client offers a vibrant and inclusive work environment where innovation is encouraged and career growth is prioritized. You will have the opportunity to shape the digital presence of a mission-driven company and contribute to significant advancements within the education technology sector. They are committed to fostering a culture of excellence and providing their employees with the resources and support needed to thrive. This position provides a unique chance to make a substantial impact on user acquisition and brand recognition. They believe in empowering their team members and fostering a collaborative atmosphere where every voice is heard and valued. If you are passionate about digital marketing and eager to take on challenging responsibilities in a high-growth environment, we encourage you to apply.

• Develop, implement, and manage digital marketing campaigns across various channels, including SEO, SEM (PPC), social media, email marketing, and content marketing.
• Conduct keyword research, competitive analysis, and market trend analysis to identify opportunities for growth.
• Optimize website content, landing pages, and user funnels for improved conversion rates and search engine rankings.
• Manage PPC campaigns on platforms like Google Ads and Bing Ads, including keyword bidding, ad copy creation, and performance monitoring.
• Create engaging and relevant content for blogs, social media posts, email newsletters, and website copy, aligning with brand voice and marketing objectives.
• Plan and execute social media strategies, manage social media profiles, and engage with the online community to build brand loyalty.
• Design and implement email marketing campaigns, including list segmentation, A/B testing, and performance analysis.
• Monitor and analyze campaign performance using tools like Google Analytics, providing regular reports and actionable insights to improve ROI.
• Collaborate with the design team to create visually appealing and effective marketing collateral.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Assist in managing the digital marketing budget and allocating resources effectively across channels.
• Identify new digital marketing opportunities and technologies to expand reach and engagement.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3-5 years of proven experience in digital marketing, with hands-on experience in SEO, SEM, social media, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, SEMrush, HubSpot, Mailchimp, or similar platforms.
• Strong understanding of SEO best practices and algorithms.
• Excellent written and verbal communication skills, with a keen eye for detail and compelling copywriting.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinking and a passion for staying ahead of digital trends.
• Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously.
• Experience with content management systems (CMS) like WordPress is a plus.
• Basic knowledge of HTML/CSS is beneficial.

Boston, MA; Charlottesville, VA; Columbus, OH; Durham, NC Who We Are Welcome to TELUS Digital — where innovation drives impact at a global scale. As an award-winning digital product consultancy and the digital division of TELUS , one of Canada’s largest telecommunications providers, we design and deliver transformative customer experiences through cutting-edge technology, agile thinking, and a people-first culture. In January 2023, TELUS Digital acquired WillowTree, creating a combined firm with service offerings spanning Customer Experience and Digital Solutions. With a global team across North America, South America, Central America, Europe, and APAC, we offer end-to-end expertise across eight core service areas: Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA & Test Engineering. From mobile apps and websites to voice UI, chatbots, AI, customer service, and in-store solutions, TELUS Digital enables seamless, trusted, and digitally powered experiences that meet customers wherever they are — all backed by the secure infrastructure and scale of our multi-billion-dollar parent company. Location & Flexibility Our Manager, Delivery - Digital Marketing, is an integral part of our Marketing Services team at WillowTree. To help retain our deep culture of collaboration, this role will maintain an in-office presence in a hybrid capacity (Tuesdays, Wednesdays*, Thursdays). This role can be located in Boston, MA, Columbus, OH, Charlottesville, VA, or Durham, NC. *Wednesdays are not required for the Boston office location The Opportunity As a Manager, Delivery on the Digital Marketing team, you will lead cross-functional teams across engineering, design, strategy, and digital marketing (craft leaders) to deliver digital experiences that meet your client’s most critical business objectives. We are searching for an outcomes-driven, strong player/coach with a blend of technical acumen, strategic thinking, and exceptional leadership skills. Your ability to communicate effectively, manage risks proactively, and foster a collaborative team environment will be crucial in establishing and growing client partnerships. Responsibilities Lead complex digital projects integrating marketing strategy with technology, including enterprise web solutions, e-commerce platforms, and marketing automation systems. Apply and coach teams on iteration-based SDLC methodologies while effectively collaborating with client stakeholders to ensure project success. Proactively identify and mitigate delivery risks, leading remediation efforts to reduce dependencies and resolve blockers. Manage ambiguous scope effectively while maintaining alignment on scope and requirements with business and user needs. Create a collaborative, psychologically safe team environment that encourages equal participation and diverse perspectives. Track budget burn rates and forecast staffing needs while identifying growth opportunities through a deep understanding of client business needs. Drive account growth through strategic stakeholder relationship development and proactive identification of expansion opportunities. Participate in quarterly strategic account planning cadence, contributing insights to drive account growth and ensure client satisfaction. Contribute to broader discipline initiatives, such as mentorship, onboarding, interviewing, or process improvements. Qualifications 7+ years of software development and technology consulting experience, with proven success in project/program leadership roles Demonstrated experience leading large-scale digital programs from discovery through deployment with distributed teams Experience applying various project management frameworks (Agile, Scrum, SAFe, Kanban) and adapting to different delivery environments Skilled in facilitating working sessions with client stakeholders and internal teams, driving collaboration and innovation. Experience in proactive risk management, scope negotiation, and creating psychologically safe team environments Professional or personal experience in leveraging and coaching teams on AI-driven workflows, AI-assisted development tools, and AI-assisted task completion. Excellent communication skills with the ability to tailor messaging to diverse audiences and deliver compelling presentations Proven track record of building effective relationships and influencing client stakeholders through subject matter expertise, industry insights, and emerging trends Bonus Points Experience with enterprise content management system implementations (e.g., AEM, Drupal, Sitecore, Contentful, Contentstack, Optimizely). Familiarity with marketing automation and customer engagement platforms (e.g., Adobe Journey Optimizer, Adobe Campaign, Marketo, Braze, Salesforce Marketing Cloud, Segment, Amplitude). Strong understanding of digital marketing principles, strategies, and tactics (A/B testing, personalization, SEO, analytics, email marketing). Professional experience in leading the delivery of AI-based digital marketing solutions and articulating both technical and business value propositions to stakeholders while maintaining alignment with client objectives and goals. Equal Opportunity Employer At TELUS Digital, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All aspects of employment, including the decision to hire and promote, are based on applicants’ qualifications, merits, competence, and performance without regard to any characteristic related to diversity. #LI-hybrid What We'll Offer In addition to a great culture and interesting work with opportunities for growth and development, this position is eligible for the following benefits: Healthcare benefits - Medical, Vision, Dental (Including an option for 100% coverage of individual employee medical premiums) Life & Disability Insurance 401K matching Flexible paid time off & paid company holidays Employee Share Purchase Plan Employee Assistance Program (EAP) And more! *Individual compensation is based on various factors unique to each candidate, including skill set, experience, qualifications, and other job-related reasons determined during the interview process. Role ranges are periodically reviewed and updated based on market changes, internal needs, and industry trends. To drive ongoing pay equity for team members, WillowTree conducts regular compensation audits. USA Pay Range $100,000 - $160,000 USD Create a Job Alert Interested in building your career at WillowTree? Get future opportunities sent straight to your email. Apply for this job * indicates a required field First Name * Last Name * Email * Phone * Location (City) * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn URL (Please list N/A if you don't have one) * How did you hear about us? * Select. Where did you hear about us? * Select. Referring WillowTree/TELUS Digital teammate name (current or former) if applicable. Are you legally authorized to work in the U.S? * Select. Will you now, or in the future, require WillowTree to provide sponsorship or sponsor an immigration case in order to employ you? (For example, H-1B or other employment-based immigration case) * Select. Are you comfortable with the salary range provided? * Select. Please select the box of the location you are committed to working from for this position * Columbus, OH Are you currently located near one of our office locations or open to relocation to fulfill our hybrid model needs for this position? Please note that relocation is not provided by TELUS Digital. * Select. (USA) Voluntary Demographic Questions WillowTree knows incredible talent comes from all backgrounds. Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. We’re deeply committed to building teams that reflect the diversity of the populations we serve. To ensure we’re reaching talent from all backgrounds, we invite applicants to complete the following VOLUNTARY demographic questions. For each question, you have the option to select "I do not wish to answer." Your responses will be processed separately from your application and will not be used in the hiring process or decision. We use this data (aggregate only) to assess and improve our hiring outreach and processes to better include and support individuals of all backgrounds. WillowTree is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, color, religion, creed, age, national origin or ancestry, ethnicity, sex, sexual orientation, gender identity or expression, disability, military or veteran status, or any other category protected by federal, state, or local law. #J-18808-Ljbffr

• Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, email marketing, and display advertising.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve performance targets.
• Conduct thorough keyword research, competitive analysis, and market trends to identify new opportunities.
• Analyze website traffic, campaign performance, and user behavior using tools like Google Analytics, providing actionable insights and recommendations.
• Collaborate with the content team to create compelling and SEO-friendly content, including blog posts, landing pages, and ad copy.
• Oversee social media channels, ensuring brand consistency and engaging with the online community.
• Implement A/B testing and conversion rate optimization (CRO) strategies to improve campaign effectiveness.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Prepare regular reports on campaign performance, presenting findings and strategic recommendations to stakeholders.
• Mentor and guide junior marketing team members, sharing expertise and fostering a learning environment.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in digital marketing, with a proven track record of successful campaign management.
• Proficiency in SEO tools (e.g., SEMrush, Ahrefs), Google Analytics, Google Ads, and social media advertising platforms.
• Strong understanding of content marketing, email marketing platforms (e.g., Mailchimp, HubSpot), and CRM systems.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Exceptional written and verbal communication skills.
• Ability to work independently and as part of a collaborative team in a fast-paced environment.
• Certifications in Google Ads, Google Analytics, or HubSpot are a plus.