122 Digital Marketing jobs in Columbus

Our client is seeking an experienced E-commerce Manager to drive online sales and enhance customer engagement through strategic digital marketing and social media initiatives. This hybrid role offers a dynamic work environment, combining in-office collaboration with remote flexibility. You will be responsible for managing and optimizing the company's e-commerce platform, developing and executing digital marketing campaigns, and leveraging social media channels to expand brand reach and drive traffic. Key responsibilities include overseeing website content, managing online advertising (PPC, social media ads), analyzing website performance and customer behavior, and implementing SEO strategies. You will also be involved in social media content creation, community management, and influencer collaborations. The ideal candidate will have a strong understanding of e-commerce best practices, digital marketing tools, and current social media trends. Proven ability to drive sales growth and improve customer acquisition costs is essential. Excellent analytical, communication, and project management skills are required. Join our client's team and play a crucial role in their online growth and success.
Key Responsibilities:

• Develop and execute comprehensive e-commerce strategies and digital marketing campaigns.
• Manage the day-to-day operations of the company's e-commerce website.
• Oversee SEO, SEM, PPC, email marketing, and social media advertising efforts.
• Analyze website traffic, sales data, and customer behavior to identify trends and opportunities.
• Develop and implement strategies to improve conversion rates and customer lifetime value.
• Create engaging content for social media platforms and manage online communities.
• Monitor and report on key e-commerce performance metrics.
• Collaborate with cross-functional teams (marketing, product, IT) to ensure a seamless customer experience.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in e-commerce management and digital marketing.
• Proven track record of driving online sales growth and managing digital marketing campaigns.
• Strong knowledge of e-commerce platforms (e.g., Shopify, Magento) and analytics tools (e.g., Google Analytics).
• Expertise in SEO, SEM, social media marketing, and email marketing.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong written and verbal communication skills.
• Experience with content creation and social media management tools.

VP, Digital Marketing
Location: Remote, United States
**Description**
Dodge Construction Network (Dodge) is seekinga dynamicand performance-drivenVP, DigitalMarketing with deep expertise in generating high volumes of qualified SMB leads through data-driven organic, paid and social marketing strategies that reflect increasing end-market adoption of AI in the customer journey and purchase funnel. This hands-on role will alsoleadthe optimization and redevelopment of Dodge's marketing websites, ensuring they arehighperforming secure and aligned with customer needs. This role is ideal for a digital leader with strongMarTechacumen, a growth mindset, and a passion for leveraging AI and scalable digital tactics to convert interest into measurable revenue.
This is a full-time position and reports directly to the Chief Marketing Officer.
**_Preferred Location_**
This is a remote, home-office based role and candidates located in the continental United States will be considered.
**_Travel Requirements_**
Expected travel is 10% for this role.
**_Essential Functions_**
**Lead Generation (with strong focus on high-volume SMB)**
+ Develop and execute digital strategies and campaigns to drive large-scale SMB lead generation across paid media, SEO, social, affiliate, and retargetingchannels -achieving aggressive growth targets while optimizing CAC
+ Diversify campaign mix beyond paid search to other forms of B2B paid media (e.g., LinkedIn) and develop a strategy for enabling potential customers to become aware of and interested in Dodge in an increasingly AI-first user journey
+ Optimize ad targeting, ad copy, landing pages, offers, and conversion paths to improve engagement and lead quality; develop a deep understanding of our customer/prospect segments and the best approaches to target them
+ Track campaign, lead-generation, cost metrics and develop analytics insights that drive ongoing performance improvement
+ Coordinate with Social and Outbound Marketing colleagues to ensure messaging alignment and proper lead capture
+ In partnership with Head of Revenue Operations, ensure that all leads are integrated into sales systems (e.g., SFDC) and that lead qualification and opportunity conversion metrics are accurate and applied to improving campaign performance
**Website Strategy, Maintenance, Performance and Redevelopment**
+ Manage, and as needed, update or upgrade the existing Dodge marketing websites (construction.com, TBB, IMS, Sweets, Principia)
+ Track and analyze website traffic, user navigation, and organic lead generation. Identify insights that lead to 'no-regret' site improvements (e.g., projects.construction.com, form fill pages, home page text)
+ Ensure that Dodge content is published in a highly visible and easily accessible manner, including our project data (see projects.construction.com), data and insights from our team of economists, and insights from our research team and ensuring that all content assets are easily sharable across social channels
+ Maintain a high SEO score forthe websites
+ In partnership with CTO, ensure that websites are secure and well-defended from malicious actors
+ Lead the strategy, redesign, redevelopment and potential integration of the sites (starting with construction.com) in partnership withandinput from Marketing, Product and Sales leaders and stakeholders and with technical support from a technical front-end website developer
+ Strategic input provided from CMO on brand architecture, target customer segments, and segment-specific pain points. You should display an intense curiosity to understand and refine the messaging around our customer segments (i.e., pain points) to ensure that our website reflects and reinforces the engagements that our sales teams have with customers and prospects; you will develop a deep understanding of our segment-specific competitors to ensure that our differentiators are clearly articulated
+ Website content input from Product leadership on product/solution value propositions and competitive differentiation (including surfacing of insights related to project data and analytics)
+ Input from Research and Economist teams for distribution of proprietary content (e.g., subscriptions to economistnewsletter, research whitepapers,etc)
+ Partnership with Sales teams to obtain compelling customer testimonials
**Martech & Digital Infrastructure Leadership**
+ Oversee the design and performance of the marketing tech stack to support high-volume lead flow, segmentation, and campaign measurement; ensure seamless integration with sales andRevOpssystems
**_Education Requirement_**
Bachelor's degree in a related field or equivalent education and work experience
**_Required Experience, Knowledge and Skills_**
+ **10+ years in digital marketing** , with a strong track record of high-volume SMB lead generation and revenue-focused growth
+ **Expert** **in performance marketing** , including paid social, search,programmatic, SEO/SEM, content syndication, and email marketing
+ **Proven success in campaign strategy and execution** that drives pipeline, optimizes CAC, and improves ROI
+ **Strong analytical and data-driven mindset** , fluent in attribution modeling, funnel analysis, and ROAS optimization
+ **Advanced proficiency in** **MarTech** , including WordPress CMS, Salesforce Pardot, GA4, GTM,Unbounce,Ongage, Event Brite, ON24, Adobe Creative Cloud, and Hive
+ **Hands-on experience with website strategy and optimization** , including multi-site management, SEO, UX, and site performance improvement
+ **Strategic yet execution-oriented** , able to synthesize complex product/customer landscapes into clear, impactful marketing actions
+ **Strong cross-functional collaborator** , experienced in aligning Product, Sales, and Engineering on messaging, digital experience, and lead flow
+ **Customer- and outcome-focused** , with deep empathy for end-user needs and a passion for building scalable, AI-enhanced marketing systems
+ **Background in B2B SaaS, tech, or fast-paced digital environments** preferred
**_About Dodge Construction Network_**
Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.
Dodge isthe catalyst for modern construction.
**_Salary Disclosure_**
_Base Salary Range: $180,000-$220,000_
This represents the expected salary range for this job requisition. Final offers may vary from the amount listed based on factors including geography, candidate experience and expertise, and other job-related factors. Dodge Construction Network's compensation and rewards package for full time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncappedcommissionsplans or an annual discretionary performance bonus.
**_For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the_** **_ _** **_future require sponsorship for employment visa status._**
**_A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal state and local ordinances._**
**_Reasonable Accommodation_**
**_Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email_** **_ _** ** ** **_._**
**_Equal Employment Opportunity Statement_**
**_Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law._**
#LI-Remote
#LI-CS1
#DE-Remote
#DE-

Our client is looking for a talented and results-driven Digital Marketing Specialist to join their growing team. This fully remote position is ideal for a creative marketer who can develop and execute comprehensive digital marketing campaigns to drive brand awareness and customer acquisition. You will be responsible for managing all digital marketing channels, including SEO, SEM, social media marketing, email marketing, and content marketing. Key duties include creating engaging content, optimizing website performance, analyzing campaign data, and identifying new marketing opportunities. The ideal candidate will have a Bachelor's degree in Marketing, Communications, or a related field, with at least 3 years of experience in digital marketing. Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software is essential. You should possess strong analytical skills, a creative mindset, and the ability to manage multiple projects simultaneously in a remote environment. We are seeking an individual who is passionate about digital trends and committed to delivering measurable results. Excellent written and verbal communication skills are crucial for creating compelling marketing copy and engaging with online communities. This role offers a fantastic opportunity to contribute to the company's growth and shape its digital presence from anywhere.

Responsibilities:

• Develop and execute digital marketing strategies across multiple channels.
• Manage and optimize SEO and SEM campaigns.
• Create engaging content for social media, websites, and email marketing.
• Analyze website traffic and campaign performance using Google Analytics.
• Manage paid advertising campaigns (Google Ads, social media ads).
• Conduct market research and identify target audiences.
• Monitor industry trends and competitor activities.
• Manage email marketing campaigns and automation workflows.
• Collaborate with design and content teams to create marketing assets.
• Report on campaign performance and provide insights for improvement.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing.
• Proven experience with SEO, SEM, social media marketing, and email marketing.
• Proficiency in Google Analytics, Google Ads, and social media management tools.
• Strong understanding of content marketing and website optimization.
• Excellent written and verbal communication skills.
• Creative and analytical thinking abilities.
• Ability to manage projects and meet deadlines in a remote setting.

Our client is actively recruiting a creative and analytical Digital Marketing Strategist to drive their online presence and customer engagement. This role is crucial for developing and executing integrated digital marketing campaigns across various channels. You will be responsible for managing SEO, SEM, social media marketing, email marketing, and content marketing initiatives. Key duties include conducting market research, analyzing campaign performance, optimizing strategies for better ROI, and managing the digital marketing budget. You will also collaborate with content creators, designers, and web developers to ensure cohesive and impactful messaging. A Bachelor's degree in Marketing, Communications, Business, or a related field is required, along with a proven track record of success in digital marketing roles. Expertise in analytics tools (e.g., Google Analytics), SEO best practices, and various digital marketing platforms is essential. The ideal candidate possesses strong strategic thinking, excellent communication and interpersonal skills, and a passion for staying ahead of digital trends. This position is based in our Columbus, Ohio office and offers a hybrid work arrangement, providing flexibility while fostering team collaboration. We are looking for a results-oriented individual who can translate marketing objectives into measurable outcomes and drive significant growth.

Our client, a dynamic marketing agency, is looking for a talented and results-driven Digital Marketing Strategist to join their team in Columbus, Ohio, US . This role is crucial in developing and executing comprehensive digital marketing campaigns to enhance brand visibility and drive business growth for our diverse clientele. You will be responsible for managing SEO/SEM strategies, social media marketing, content marketing, email marketing, and paid advertising campaigns. The ideal candidate will possess a strong understanding of digital marketing analytics and be proficient in using various marketing tools and platforms to track performance and optimize campaigns. Key responsibilities include conducting market research, identifying target audiences, developing campaign strategies, managing budgets, and analyzing campaign effectiveness to provide actionable insights and recommendations. You will also be expected to stay up-to-date with the latest digital marketing trends and technologies to ensure our strategies remain competitive and effective. Collaboration with creative teams, sales teams, and clients is essential for successful campaign execution. This role requires excellent analytical, creative, and communication skills, along with a proven ability to manage multiple projects in a fast-paced agency environment. A Bachelor's degree in Marketing, Communications, Business, or a related field, along with demonstrated experience in digital marketing, is required. This is an exciting opportunity to shape impactful digital campaigns and contribute to the success of our clients.

Responsibilities:

• Develop and implement integrated digital marketing strategies across various channels.
• Manage and optimize SEO/SEM, social media, email marketing, and paid advertising campaigns.
• Conduct market research and analyze competitor strategies.
• Identify target audiences and tailor campaign messaging.
• Create and manage content marketing initiatives.
• Monitor campaign performance using analytics tools (e.g., Google Analytics) and provide regular reports.
• Manage digital marketing budgets and allocate resources effectively.
• Collaborate with creative teams to develop engaging marketing assets.
• Stay current with digital marketing trends, tools, and best practices.
• Provide strategic recommendations for campaign improvements and new opportunities.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in digital marketing strategy and execution.
• Proven experience with SEO, SEM, social media marketing, and email marketing.
• Proficiency in Google Analytics and other digital marketing analytics platforms.
• Experience with marketing automation tools and CRM systems is a plus.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines.
• Creative thinking and a passion for digital marketing.

Our client is a dynamic digital agency seeking a creative and results-driven Digital Marketing Specialist to join their team in **Columbus, Ohio, US**. This role is pivotal in developing and executing innovative online marketing strategies for a diverse portfolio of clients. You will manage campaigns across various digital channels, analyze performance metrics, and optimize for maximum impact. This is a remote-first position, offering flexibility and the opportunity to work from anywhere.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
• Manage and execute paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Create engaging and compelling content for websites, social media, and email campaigns.
• Monitor, analyze, and report on campaign performance using tools such as Google Analytics.
• Optimize campaigns for conversion rates, ROI, and key performance indicators (KPIs).
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with design and content teams to create marketing assets.
• Manage client relationships and provide regular updates on campaign progress.
• Identify new opportunities for digital marketing growth and innovation.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience (3+ years) in digital marketing, with a strong portfolio of successful campaigns.
• In-depth knowledge of SEO, SEM, social media marketing, and email marketing principles.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Excellent understanding of content management systems (CMS) and website analytics.
• Strong analytical and data interpretation skills.
• Exceptional written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Experience working in a remote or hybrid environment is highly advantageous.

This remote role offers a fantastic opportunity to be at the cutting edge of digital marketing, working with a talented team and driving success for a variety of exciting clients.

Our client is seeking a creative and results-driven Digital Marketing Strategist to join their fully remote team. In this role, you will be responsible for developing and executing comprehensive digital marketing campaigns across various online channels to drive brand awareness, lead generation, and customer acquisition. Your expertise will be vital in managing social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and content marketing strategies. You will conduct market research, analyze campaign performance using data analytics tools, and provide actionable insights to optimize ongoing efforts. This position demands a deep understanding of the digital marketing landscape, including the latest trends and best practices. The ideal candidate is a strategic thinker with a proven ability to translate business goals into effective digital marketing plans. You should be adept at creating engaging content, managing advertising budgets, and measuring ROI. Strong analytical skills, creativity, and excellent communication are essential for success in this remote-first environment. You will collaborate with internal teams and external partners to ensure cohesive brand messaging and campaign execution. If you are passionate about leveraging digital channels to achieve business objectives and thrive in a flexible, remote work setting, this opportunity is for you. Our client is committed to fostering a collaborative and innovative remote culture.

Responsibilities:

• Develop and implement comprehensive digital marketing strategies.
• Manage and optimize SEO and SEM campaigns.
• Create and execute social media marketing plans.
• Develop engaging content for various digital platforms.
• Analyze campaign performance data and generate reports.
• Manage email marketing campaigns and automation.
• Collaborate with design and content teams.
• Stay updated on digital marketing trends and tools.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience in digital marketing strategy and execution.
• Proficiency in SEO, SEM, social media marketing, and email marketing platforms.
• Experience with Google Analytics and other data analysis tools.
• Strong content creation and copywriting skills.
• Excellent analytical and project management abilities.
• Ability to work independently and manage multiple projects remotely.

Our client is seeking an experienced and results-driven Digital Marketing Manager to lead their online marketing efforts. This position is fully remote, offering the opportunity to work from anywhere in the United States. You will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various channels to drive brand awareness, customer acquisition, and revenue growth. Your role will involve overseeing search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, email marketing, and affiliate marketing strategies. You will analyze market trends, identify target audiences, and create compelling campaigns tailored to specific demographics. Key responsibilities include managing the digital marketing budget, tracking campaign performance using analytics tools (e.g., Google Analytics, Adobe Analytics), and optimizing campaigns for maximum ROI. You will also be responsible for A/B testing, landing page optimization, and conversion rate optimization (CRO). Collaboration with cross-functional teams, including sales, product development, and creative, will be crucial to ensure cohesive brand messaging and campaign execution. The ideal candidate will have a proven track record of successfully growing online presence and driving measurable results. Experience with marketing automation platforms, CRM systems, and various social media management tools is essential. You will stay abreast of the latest digital marketing trends and technologies, continuously innovating and adapting strategies. Excellent analytical, strategic thinking, and communication skills are a must. This role is perfect for a creative marketer who thrives in a remote environment and is passionate about leveraging digital channels to achieve business objectives. Join us to shape the digital future of our client.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with at least 2 years in a management or leadership role.
• Proven experience in developing and executing successful SEO, SEM, social media, and content marketing strategies.
• Proficiency with digital marketing tools and platforms (Google Analytics, Google Ads, social media advertising platforms, email marketing software).
• Strong understanding of marketing automation and CRM systems.
• Excellent analytical skills and ability to interpret data to drive decisions.
• Exceptional written and verbal communication skills.
• Demonstrated ability to manage budgets and measure campaign ROI.
• Creative mindset and a passion for digital innovation.

This is an exciting opportunity to take the lead on digital initiatives for a growing organization from a remote location.

Our client, a dynamic marketing agency, is looking for a creative and results-driven Digital Marketing Strategist to lead campaigns for their diverse clientele in Columbus, Ohio, US . This role requires a comprehensive understanding of the digital marketing landscape, including SEO, SEM, social media, content marketing, email marketing, and analytics. You will be responsible for developing integrated digital strategies, managing campaign execution, analyzing performance data, and optimizing campaigns to achieve client objectives. The ideal candidate is a data-driven marketer with a proven ability to drive engagement, leads, and conversions. Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies tailored to client goals and target audiences.
• Manage and execute paid search (PPC) campaigns across platforms like Google Ads and Bing Ads.
• Oversee search engine optimization (SEO) initiatives to improve organic search rankings and traffic.
• Develop and manage social media marketing strategies, including content creation and community engagement.
• Plan and execute email marketing campaigns, including list segmentation and A/B testing.
• Create and manage content marketing strategies to drive brand awareness and lead generation.
• Utilize analytics tools (e.g., Google Analytics) to track campaign performance, measure ROI, and provide actionable insights.
• Optimize campaigns based on data analysis to maximize performance and achieve KPIs.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with creative teams and clients to ensure cohesive brand messaging.
• Prepare regular performance reports and present findings to clients.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on strategy development and campaign management.
• Proven experience with SEO, SEM, social media marketing, content marketing, and email marketing.
• In-depth knowledge of digital advertising platforms and analytics tools (e.g., Google Analytics, Google Ads, Facebook Ads Manager).
• Strong analytical and problem-solving skills with the ability to interpret data and drive insights.
• Excellent written and verbal communication skills.
• Experience managing multiple client accounts and projects simultaneously.
• Ability to work collaboratively in a team environment.
• Certifications from Google Ads, Facebook Blueprint, or similar platforms are a plus.

This is an excellent opportunity to contribute to the success of leading brands.