89 Digital Marketing jobs in Houston
Director of Digital Marketing Strategy
77001 Houston, Texas
$150000 Annually
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client is seeking a visionary and results-driven Director of Digital Marketing Strategy to lead their online presence and drive measurable growth. This is a fully remote, senior leadership position, offering the opportunity to shape marketing initiatives from anywhere. You will be responsible for developing and executing comprehensive digital marketing strategies across all channels, including SEO, SEM, social media, email marketing, content marketing, and affiliate marketing. The ideal candidate will possess a deep understanding of the digital marketing landscape, cutting-edge analytics tools, and emerging trends. Key responsibilities include setting strategic objectives, managing marketing budgets, analyzing campaign performance, and optimizing strategies for maximum ROI. You will lead a team of marketing professionals, fostering a culture of innovation, collaboration, and data-driven decision-making. This role requires a strong analytical mindset, exceptional leadership skills, and the ability to translate business goals into effective digital marketing plans. You will work closely with cross-functional teams, including sales, product development, and customer service, to ensure cohesive brand messaging and customer experience. Proven success in developing and executing high-impact digital marketing campaigns that have demonstrably increased brand awareness, lead generation, and customer acquisition is essential. This is an exciting opportunity to make a significant impact on the company's success in a dynamic, remote-first environment. We are committed to building a diverse and inclusive team. The role is based in Houston, Texas, US , but is conducted entirely remotely, providing great flexibility.
Responsibilities:
Responsibilities:
- Develop and implement a holistic digital marketing strategy aligned with business objectives.
- Oversee all digital marketing channels, including SEO, SEM, social media, email, and content marketing.
- Manage and optimize digital advertising campaigns to drive lead generation and customer acquisition.
- Analyze marketing performance data and provide actionable insights for continuous improvement.
- Manage the digital marketing budget and allocate resources effectively.
- Lead, mentor, and develop a high-performing digital marketing team.
- Collaborate with sales and product teams to ensure integrated marketing efforts.
- Stay ahead of industry trends and emerging technologies in digital marketing.
- Build and maintain strong relationships with marketing technology vendors and partners.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- 10+ years of progressive experience in digital marketing, with a strong focus on strategy development and execution.
- Proven track record of developing and managing successful multi-channel digital marketing campaigns.
- Expertise in SEO, SEM, social media marketing, content strategy, and email marketing automation.
- Proficiency with marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and CRM systems.
- Exceptional leadership, communication, and analytical skills.
- Demonstrated ability to manage budgets and drive ROI.
- Experience in a remote leadership role is a plus.
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0
Director of Digital Marketing Strategy
77002 Houston, Texas
$160000 Annually
WhatJobs
Posted 6 days ago
Job Viewed
Job Description
Our client, a recognized leader in the consumer goods sector, is seeking a visionary Director of Digital Marketing Strategy to spearhead their online presence and growth initiatives. This strategic role, based in **Houston, Texas, US**, will be responsible for developing and executing comprehensive digital marketing plans that drive brand awareness, customer acquisition, and revenue growth. You will oversee all facets of digital marketing, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing. The ideal candidate will possess a deep understanding of the digital landscape, a proven track record of success in developing and implementing data-driven marketing strategies, and the ability to lead and inspire a team. You will work closely with cross-functional teams, including product development, sales, and creative, to ensure alignment with overall business objectives.
Key responsibilities include:
The ideal candidate will hold a Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus. A minimum of 8-10 years of progressive experience in digital marketing, with at least 3-5 years in a leadership or management role, is required. Proven success in developing and executing successful digital marketing strategies that have demonstrably driven business growth is essential. Expertise in SEO, SEM, social media marketing, content marketing, email marketing, and analytics platforms (e.g., Google Analytics, Adobe Analytics) is mandatory. Strong analytical skills with the ability to interpret complex data and translate it into actionable insights are critical. Excellent leadership, communication, and project management skills are necessary to effectively manage a team and collaborate with stakeholders. This is an exceptional opportunity to shape the digital future of a leading brand.
Key responsibilities include:
- Developing and implementing a holistic digital marketing strategy aligned with business goals.
- Overseeing the execution of various digital marketing campaigns across multiple channels.
- Managing and optimizing paid search (SEM) and social media advertising budgets and performance.
- Developing and implementing effective SEO strategies to improve organic search rankings and traffic.
- Creating and managing engaging content marketing initiatives across various platforms.
- Leading email marketing campaigns to nurture leads and retain customers.
- Analyzing campaign performance data, generating insights, and reporting on key metrics (ROI, CPA, LTV).
- Identifying new digital marketing trends and technologies to maintain a competitive edge.
- Managing relationships with external agencies and vendors.
- Mentoring and developing a high-performing digital marketing team.
The ideal candidate will hold a Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus. A minimum of 8-10 years of progressive experience in digital marketing, with at least 3-5 years in a leadership or management role, is required. Proven success in developing and executing successful digital marketing strategies that have demonstrably driven business growth is essential. Expertise in SEO, SEM, social media marketing, content marketing, email marketing, and analytics platforms (e.g., Google Analytics, Adobe Analytics) is mandatory. Strong analytical skills with the ability to interpret complex data and translate it into actionable insights are critical. Excellent leadership, communication, and project management skills are necessary to effectively manage a team and collaborate with stakeholders. This is an exceptional opportunity to shape the digital future of a leading brand.
Apply Now
1
Head of E-commerce & Digital Marketing Strategy
77001 Houston, Texas
$120000 Annually
WhatJobs
Posted 17 days ago
Job Viewed
Job Description
Our client, a dynamic and innovative online retail company in Houston, Texas, US , is seeking a visionary and results-driven Head of E-commerce & Digital Marketing Strategy. This executive-level position is responsible for shaping and executing the company's overall e-commerce strategy, driving online sales growth, and enhancing brand presence across all digital channels. The ideal candidate will have a proven track record in developing and implementing successful digital marketing campaigns, optimizing online customer journeys, and leveraging data analytics to inform strategic decisions. You will lead a talented team of marketing professionals, manage the e-commerce platform, and collaborate closely with cross-functional departments to achieve ambitious business objectives. This role requires a deep understanding of the evolving digital landscape, consumer behavior, and cutting-edge marketing technologies.
Key Responsibilities:
Key Responsibilities:
- Develop and execute a comprehensive e-commerce strategy aligned with overall business goals, focusing on revenue growth, customer acquisition, and retention.
- Oversee all digital marketing initiatives, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
- Manage the e-commerce platform, ensuring a seamless and user-friendly online shopping experience from browsing to checkout.
- Analyze website performance, customer behavior, and campaign metrics using web analytics tools to identify trends, opportunities, and areas for optimization.
- Lead, mentor, and develop a high-performing digital marketing and e-commerce team.
- Develop and manage the digital marketing budget, ensuring optimal allocation of resources and strong ROI.
- Collaborate with product development, sales, and customer service teams to ensure a cohesive brand message and customer experience.
- Stay ahead of industry trends, emerging technologies, and best practices in e-commerce and digital marketing.
- Manage relationships with external agencies and technology vendors.
- Drive innovation in online customer engagement and conversion strategies.
- Bachelor's degree in Marketing, Business, Digital Media, or a related field; MBA or advanced degree preferred.
- 10+ years of progressive experience in e-commerce and digital marketing, with at least 5 years in a senior leadership role.
- Demonstrated success in driving significant online sales growth and managing large e-commerce platforms.
- Expertise in all facets of digital marketing, including SEO, SEM, PPC, social media, email marketing, and content strategy.
- Strong analytical skills with proficiency in Google Analytics, Adobe Analytics, or similar tools.
- Proven experience managing and leading teams.
- Excellent strategic thinking, problem-solving, and communication skills.
- Experience with A/B testing and conversion rate optimization (CRO).
- Familiarity with e-commerce platforms (e.g., Shopify Plus, Magento, BigCommerce) and marketing automation tools.
Apply Now
2
Digital Marketing Manager
77007 Houston, Texas
Robert Half
Posted 5 days ago
Job Viewed
Job Description
Description
ONSITE IN HOUSTON, TX
A leading provider of structural steel and manufacturing solutions is seeking a seasoned Digital Marketing Manager to lead and execute digital strategies that drive brand awareness, lead generation, and sales growth. This is a hands-on role ideal for a self-starter with deep experience in digital marketing and a passion for industrial and manufacturing sectors.
Key Responsibilities:
+ Strategy & Execution: Develop, implement, and optimize digital marketing campaigns across Google, Microsoft, email/CRM, and social media platforms.
+ Content Collaboration: Partner with internal content creators to produce high-quality digital assets including ads, blog posts, email campaigns, and social media content.
+ Social Media Management: Oversee engagement and growth across social platforms to build brand presence and community.
+ SEO/SEM: Manage paid advertising and collaborate with web teams to enhance organic search performance.
+ Email Marketing: Design and execute targeted email campaigns to nurture leads and drive conversions.
+ Analytics & Reporting: Monitor campaign performance, analyze metrics, and present monthly reports to leadership.
+ Trend Monitoring: Stay current with digital marketing trends and technologies to maintain a competitive edge.
Requirements
Qualifications:
+ Bachelor's degree in Marketing, Communications, or related field.
+ 6+ years of experience in digital marketing, preferably in B2C or B2B environments.
+ Proven expertise in SEO, SEM, email marketing, social media, and content strategy.
+ Experience in the steel industry or manufacturing is highly preferred.
+ Proficiency in tools such as Google Analytics, Google Ads, and major social media platforms.
+ Strong communication, analytical, and project management skills.
+ Ability to work independently and cross-functionally with sales and leadership teams.
Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .
ONSITE IN HOUSTON, TX
A leading provider of structural steel and manufacturing solutions is seeking a seasoned Digital Marketing Manager to lead and execute digital strategies that drive brand awareness, lead generation, and sales growth. This is a hands-on role ideal for a self-starter with deep experience in digital marketing and a passion for industrial and manufacturing sectors.
Key Responsibilities:
+ Strategy & Execution: Develop, implement, and optimize digital marketing campaigns across Google, Microsoft, email/CRM, and social media platforms.
+ Content Collaboration: Partner with internal content creators to produce high-quality digital assets including ads, blog posts, email campaigns, and social media content.
+ Social Media Management: Oversee engagement and growth across social platforms to build brand presence and community.
+ SEO/SEM: Manage paid advertising and collaborate with web teams to enhance organic search performance.
+ Email Marketing: Design and execute targeted email campaigns to nurture leads and drive conversions.
+ Analytics & Reporting: Monitor campaign performance, analyze metrics, and present monthly reports to leadership.
+ Trend Monitoring: Stay current with digital marketing trends and technologies to maintain a competitive edge.
Requirements
Qualifications:
+ Bachelor's degree in Marketing, Communications, or related field.
+ 6+ years of experience in digital marketing, preferably in B2C or B2B environments.
+ Proven expertise in SEO, SEM, email marketing, social media, and content strategy.
+ Experience in the steel industry or manufacturing is highly preferred.
+ Proficiency in tools such as Google Analytics, Google Ads, and major social media platforms.
+ Strong communication, analytical, and project management skills.
+ Ability to work independently and cross-functionally with sales and leadership teams.
Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .
View Now
3
Digital Marketing Manager
77001 Houston, Texas
$100000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client, a rapidly growing company in the tech industry, is seeking a talented and results-driven Digital Marketing Manager to lead their online presence. This hybrid role allows for a flexible work arrangement, combining office-based strategy sessions with remote execution. You will be responsible for developing and implementing comprehensive digital marketing strategies to enhance brand awareness, drive customer acquisition, and optimize lead generation.
Key responsibilities include managing and executing campaigns across various digital channels, including SEO, SEM, social media, email marketing, and content marketing. You will oversee the creation of engaging content, analyze campaign performance using analytics tools (e.g., Google Analytics), and continuously optimize strategies to improve ROI. This role involves managing the digital marketing budget, staying abreast of industry trends and best practices, and collaborating with cross-functional teams, including sales and product development. Experience with marketing automation platforms and CRM systems is highly desirable.
We are looking for a creative and analytical marketer with a proven track record of success in developing and executing effective digital marketing campaigns. Excellent communication, project management, and interpersonal skills are essential for coordinating efforts across teams and managing client expectations. The ideal candidate will possess a deep understanding of digital marketing principles, a passion for data-driven decision-making, and the ability to adapt to a fast-paced, evolving market. This is an excellent opportunity to shape the digital footprint of a dynamic company and drive significant business growth. A Bachelor's degree in Marketing, Communications, or a related field, along with at least 5 years of digital marketing experience, is required. This position is based in Houston, Texas, US .
Key responsibilities include managing and executing campaigns across various digital channels, including SEO, SEM, social media, email marketing, and content marketing. You will oversee the creation of engaging content, analyze campaign performance using analytics tools (e.g., Google Analytics), and continuously optimize strategies to improve ROI. This role involves managing the digital marketing budget, staying abreast of industry trends and best practices, and collaborating with cross-functional teams, including sales and product development. Experience with marketing automation platforms and CRM systems is highly desirable.
We are looking for a creative and analytical marketer with a proven track record of success in developing and executing effective digital marketing campaigns. Excellent communication, project management, and interpersonal skills are essential for coordinating efforts across teams and managing client expectations. The ideal candidate will possess a deep understanding of digital marketing principles, a passion for data-driven decision-making, and the ability to adapt to a fast-paced, evolving market. This is an excellent opportunity to shape the digital footprint of a dynamic company and drive significant business growth. A Bachelor's degree in Marketing, Communications, or a related field, along with at least 5 years of digital marketing experience, is required. This position is based in Houston, Texas, US .
Apply Now
4
Digital Marketing Strategist
77002 Houston, Texas
$80000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client is looking for a seasoned Digital Marketing Strategist to drive online growth and engagement from their office in Houston, Texas, US . This role requires a creative thinker with a data-driven approach to develop and execute comprehensive digital marketing campaigns. You will be responsible for optimizing our online presence across various channels, increasing brand awareness, and generating qualified leads. The ideal candidate will have a proven track record in managing successful SEO, SEM, social media, email marketing, and content marketing initiatives. You will work closely with cross-functional teams, including sales, product development, and content creation, to ensure alignment and maximize campaign effectiveness.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement innovative digital marketing strategies to achieve business objectives.
- Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive organic traffic.
- Oversee social media strategy, content calendar, and community engagement across various platforms.
- Plan and execute email marketing campaigns, including segmentation, automation, and performance analysis.
- Create and manage content marketing initiatives, including blog posts, articles, infographics, and videos.
- Analyze campaign performance using tools like Google Analytics, SEMrush, and social media analytics platforms.
- Prepare regular reports on marketing performance, providing insights and recommendations for improvement.
- Collaborate with the sales team to align marketing efforts with sales goals and generate qualified leads.
- Stay abreast of the latest digital marketing trends, tools, and best practices.
- Manage the digital marketing budget effectively to maximize ROI.
- Conduct market research and competitive analysis to identify opportunities and threats.
- Develop and execute A/B testing strategies for landing pages, ads, and emails to optimize conversion rates.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing.
- Proven expertise in SEO, SEM, content marketing, social media marketing, and email marketing.
- Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
- Strong analytical skills and experience with Google Analytics and other web analytics tools.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Experience in developing and executing successful B2B or B2C marketing campaigns.
- Creative mindset with a strong understanding of user behavior and engagement strategies.
- Certification in Google Ads or Google Analytics is a plus.
Apply Now
5
Digital Marketing Specialist
77001 Houston, Texas
$75000 Annually
WhatJobs
Posted 6 days ago
Job Viewed
Job Description
Our client is looking for a creative and results-driven Digital Marketing Specialist to enhance their online presence and drive engagement. This role is fully remote, offering the flexibility to work from anywhere. The specialist will be responsible for developing and executing comprehensive digital marketing strategies across various platforms, including social media, search engines, email, and display advertising. Key responsibilities include creating compelling content, managing social media campaigns, optimizing website SEO, analyzing campaign performance, and identifying new opportunities for growth. You will work closely with the marketing team to ensure brand consistency and achieve key performance indicators. A strong understanding of current digital marketing trends, tools, and best practices is essential. Proficiency in analytics platforms (e.g., Google Analytics) and marketing automation tools is required. The ideal candidate will have a proven track record of developing and executing successful digital marketing campaigns that deliver measurable results. Excellent written and verbal communication skills, creativity, and a data-driven approach are paramount. You should be adept at audience segmentation, A/B testing, and conversion rate optimization. This position requires a self-motivated individual who can manage their time effectively in a remote setting and collaborate seamlessly with a distributed team. We are seeking a passionate marketer who is eager to contribute to innovative campaigns and drive significant online growth for our client. This remote role provides an excellent opportunity to shape digital strategies from anywhere, contributing to our client's success globally.
Apply Now
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6
Digital Marketing Manager
77002 Houston, Texas
$90000 Annually
WhatJobs
Posted 8 days ago
Job Viewed
Job Description
Our client is looking for a results-driven and innovative Digital Marketing Manager to oversee their online marketing strategies. This hybrid role combines the flexibility of remote work with essential in-office collaboration, enabling you to drive impactful digital campaigns effectively. You will be responsible for developing, implementing, and managing marketing campaigns that promote our brand and drive customer engagement across various digital channels, including SEO, SEM, social media, email marketing, and content marketing. The ideal candidate possesses a deep understanding of the digital marketing landscape and a proven ability to achieve measurable results.
Your core responsibilities will include planning and executing all digital marketing efforts, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. You will measure and report the performance of all digital marketing campaigns against goals (ROI and KPIs). You will collaborate with internal teams and external agencies to optimize user experience and conversion rates across our digital properties. This role involves identifying emerging digital trends and insights, and using them to craft innovative strategies. You will also be responsible for managing the digital marketing budget effectively, ensuring optimal allocation of resources. Continuous testing and optimization of marketing campaigns to improve performance will be key.
The successful candidate will hold a Bachelor's degree in Marketing, Business, Communications, or a related field. A minimum of 5 years of experience in digital marketing, with a strong understanding of performance marketing, SEO, SEM, and social media platforms, is required. Proven experience in managing digital marketing budgets and achieving measurable outcomes is essential. Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, marketing automation software, social media management tools) is necessary. Excellent analytical skills, combined with strong creative and copywriting abilities, are highly valued. You must possess exceptional project management and communication skills, with the ability to work effectively in a hybrid team environment.
This is a hybrid position, offering a balanced approach to work. You will have the opportunity to work remotely for a portion of the week, allowing for focused work, while also engaging in crucial in-office collaboration and team building. This structure ensures both flexibility and strong team cohesion. Join our forward-thinking marketing department and play a pivotal role in shaping our digital presence and driving business growth. We offer a challenging and rewarding environment for digital marketing professionals. This is an excellent opportunity to leverage your expertise in a dynamic setting in Houston, Texas, US .
Your core responsibilities will include planning and executing all digital marketing efforts, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. You will measure and report the performance of all digital marketing campaigns against goals (ROI and KPIs). You will collaborate with internal teams and external agencies to optimize user experience and conversion rates across our digital properties. This role involves identifying emerging digital trends and insights, and using them to craft innovative strategies. You will also be responsible for managing the digital marketing budget effectively, ensuring optimal allocation of resources. Continuous testing and optimization of marketing campaigns to improve performance will be key.
The successful candidate will hold a Bachelor's degree in Marketing, Business, Communications, or a related field. A minimum of 5 years of experience in digital marketing, with a strong understanding of performance marketing, SEO, SEM, and social media platforms, is required. Proven experience in managing digital marketing budgets and achieving measurable outcomes is essential. Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, marketing automation software, social media management tools) is necessary. Excellent analytical skills, combined with strong creative and copywriting abilities, are highly valued. You must possess exceptional project management and communication skills, with the ability to work effectively in a hybrid team environment.
This is a hybrid position, offering a balanced approach to work. You will have the opportunity to work remotely for a portion of the week, allowing for focused work, while also engaging in crucial in-office collaboration and team building. This structure ensures both flexibility and strong team cohesion. Join our forward-thinking marketing department and play a pivotal role in shaping our digital presence and driving business growth. We offer a challenging and rewarding environment for digital marketing professionals. This is an excellent opportunity to leverage your expertise in a dynamic setting in Houston, Texas, US .
Apply Now
7
Digital Marketing Strategist
77002 Houston, Texas
$75000 Annually
WhatJobs
Posted 9 days ago
Job Viewed
Job Description
Our client is a rapidly expanding marketing agency seeking a highly analytical and creative Digital Marketing Strategist to join their remote team. Based in the vibrant market of **Houston, Texas, US**, this role is integral to developing and executing cutting-edge digital campaigns that drive measurable results for a diverse clientele. The ideal candidate possesses a comprehensive understanding of SEO, SEM, social media marketing, content strategy, and data analytics, coupled with a passion for staying ahead of digital trends. This is a fully remote position, allowing you to leverage your expertise from anywhere in the US.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive digital marketing strategies across multiple channels, including SEO, SEM, social media, email, and content marketing.
- Conduct keyword research, competitor analysis, and audience segmentation to inform campaign development.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
- Create and curate engaging content for various platforms, ensuring brand consistency and message clarity.
- Analyze campaign performance using tools like Google Analytics, SEMrush, and other data platforms.
- Generate regular reports on key metrics, providing insights and recommendations for improvement.
- Stay up-to-date with the latest digital marketing trends, algorithm updates, and emerging technologies.
- Collaborate with design, development, and sales teams to ensure cohesive campaign execution.
- Identify new opportunities for growth and innovation in the digital space.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a proven track record of successful campaign management.
- In-depth knowledge of SEO best practices, SEM strategies, and social media marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and SEO software.
- Strong analytical skills and the ability to translate data into actionable insights.
- Excellent written and verbal communication skills.
- Experience with content management systems (CMS) and email marketing platforms.
- Ability to manage multiple projects simultaneously in a remote work environment.
- Creative thinking and a passion for driving innovative marketing solutions.
Apply Now
8
Digital Marketing Manager
77001 Houston, Texas
$95000 Annually
WhatJobs
Posted 14 days ago
Job Viewed
Job Description
Our client is looking for a creative and data-driven Digital Marketing Manager to lead their online marketing efforts. This role, based in Houston, Texas, US , requires a strategic thinker with hands-on experience in developing and executing comprehensive digital marketing campaigns. You will be responsible for driving brand awareness, generating leads, and increasing customer engagement across various digital channels. The ideal candidate possesses a strong understanding of SEO, SEM, social media marketing, content marketing, email marketing, and marketing analytics.
Key Responsibilities:
Key Responsibilities:
- Develop and implement integrated digital marketing strategies to achieve business objectives.
- Manage and optimize SEO and SEM campaigns to improve organic search rankings and drive paid traffic.
- Oversee social media strategy, content creation, and community engagement across relevant platforms.
- Develop and execute email marketing campaigns, including list segmentation, automation, and performance tracking.
- Create and manage compelling content marketing initiatives, including blog posts, articles, whitepapers, and website copy.
- Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide actionable insights and recommendations.
- Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.
- Collaborate with internal teams (e.g., sales, product development, design) to ensure brand consistency and campaign alignment.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage relationships with external agencies and vendors as needed.
- Conduct A/B testing and other optimization techniques to improve campaign effectiveness.
- Report on key marketing metrics and performance to stakeholders.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in digital marketing, with a proven track record of success in managing multi-channel campaigns.
- In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
- Strong analytical skills and experience with web analytics tools (Google Analytics, Adobe Analytics).
- Excellent written and verbal communication skills.
- Experience with graphic design tools or video editing is a plus.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Strong understanding of consumer behavior and digital trends.
- Certification in Google Ads or Google Analytics is preferred.
Apply Now
9