Head of Digital Marketing Strategy

46201 Indianapolis, Indiana $130000 Annually WhatJobs

Posted 5 days ago

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full-time
Our client, a rapidly growing consumer goods company, is seeking an experienced and visionary Head of Digital Marketing Strategy to lead their online marketing efforts. This pivotal role is based in **Indianapolis, Indiana, US**, and will be responsible for developing and executing comprehensive digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. You will oversee all aspects of our digital presence, including SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising. Your core responsibility will be to create a cohesive and data-driven digital strategy that aligns with overall business objectives.

This position requires a deep understanding of the digital marketing landscape, including the latest trends, tools, and technologies. You will lead a team of talented digital marketers, providing guidance, mentorship, and performance feedback. The successful candidate will be adept at analyzing campaign performance, identifying key metrics, and translating insights into actionable strategies for optimization. Collaboration with cross-functional teams, including sales, product development, and creative services, will be essential to ensure a unified brand message and customer experience across all touchpoints. You will also be responsible for managing the digital marketing budget, allocating resources effectively to maximize ROI.

Responsibilities:
  • Develop and implement a comprehensive digital marketing strategy.
  • Manage and optimize all digital marketing channels, including SEO, SEM, social media, email, and content.
  • Lead and mentor the digital marketing team.
  • Analyze campaign performance and report on key metrics.
  • Manage the digital marketing budget and resource allocation.
  • Collaborate with cross-functional teams to ensure brand consistency.
  • Stay up-to-date with the latest digital marketing trends and technologies.
  • Identify new opportunities for growth and innovation in the digital space.
  • Oversee the creation of engaging and effective marketing content.
  • Drive customer acquisition and retention through targeted campaigns.

The ideal candidate possesses strong leadership skills, a proven track record of success in digital marketing, and a passion for innovation. A Bachelor's degree in Marketing, Business, or a related field is required; a Master's degree is a plus. We are committed to fostering an inclusive work environment and encourage applications from all qualified individuals.
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Digital Marketing Analyst

46202 Indianapolis, Indiana Zoom

Posted 3 days ago

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What you can expect
As a Digital Marketing Analyst, you'll advise marketing leadership, lead high-impact analysis, and connect marketing efforts to business outcomes. You'll influence strategy, improve Return on Investment, and drive measurable results across the organization.
About the Team
We're a data-driven B2B marketing team focused on accelerating growth, aligning closely with Sales and RevOps to drive pipeline and optimize performance. We value collaboration, accountability, and turning insights into action.
Responsibilities
+ Leading strategic analysis of marketing programs, channels, and campaigns across the customer journey to assess effectiveness
+ Delivering actionable insights to enhance lead quality, boost conversion rates, and improve acquisition and retention
+ Partnering with Growth Marketing, Sales Ops, RevOps, and Finance to build integrated measurement frameworks and guide strategic planning
+ Evaluating marketing's impact on revenue and pipeline to inform data-driven budget allocation and investment strategies
+ Translating complex data into clear narratives and recommendations for senior executives and key stakeholders
+ Championing marketing performance measurement, standardized reporting, and scalable systems to support accountability, transparency, and informed decision-making
What we're looking for
+ Hold a Bachelor's or MBA in business, analytics, or a quantitative field, with 10+ years in marketing, business analytics, or strategy
+ Have deep global B2B SaaS or enterprise tech, marketing expertise, including funnel dynamics, digital performance metrics, and demand generation strategies
+ Have proven track record of using data to influence senior stakeholders, shape strategy, and drive business outcomes
+ Have robust cross-functional collaboration aligning marketing with sales goals, revenue targets, and acquisition objectives
+ Be skilled in modern marketing/sales platforms (e.g., Salesforce, Pardot, web analytics) and leveraging data from these systems
+ Have excellent communication and storytelling abilities; ABM, PLG, and customer journey analysis knowledge is nice to have
Salary Range or On Target Earnings:
Minimum:
$126 500,00
Maximum:
$276 700,00
In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.
Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.
We also have a location based compensation structure; there may be a different range for candidates in this and other locations
At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!
Anticipated Position Close Date:
09/16/25
Ways of WorkingOur structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.
BenefitsAs part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn ( for more information.
About UsZoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.We're problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.
Our Commitment
At Zoom, we believe great work happens when people feel supported and empowered. We're committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know-we're here to support you at every step.
If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form ( and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.
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VP, Digital Marketing

46202 Indianapolis, Indiana Dodge Construction Network

Posted 11 days ago

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VP, Digital Marketing
Location: Remote, United States
**Description**
Dodge Construction Network (Dodge) is seekinga dynamicand performance-drivenVP, DigitalMarketing with deep expertise in generating high volumes of qualified SMB leads through data-driven organic, paid and social marketing strategies that reflect increasing end-market adoption of AI in the customer journey and purchase funnel. This hands-on role will alsoleadthe optimization and redevelopment of Dodge's marketing websites, ensuring they arehighperforming secure and aligned with customer needs. This role is ideal for a digital leader with strongMarTechacumen, a growth mindset, and a passion for leveraging AI and scalable digital tactics to convert interest into measurable revenue.
This is a full-time position and reports directly to the Chief Marketing Officer.
**_Preferred Location_**
This is a remote, home-office based role and candidates located in the continental United States will be considered.
**_Travel Requirements_**
Expected travel is 10% for this role.
**_Essential Functions_**
**Lead Generation (with strong focus on high-volume SMB)**
+ Develop and execute digital strategies and campaigns to drive large-scale SMB lead generation across paid media, SEO, social, affiliate, and retargetingchannels -achieving aggressive growth targets while optimizing CAC
+ Diversify campaign mix beyond paid search to other forms of B2B paid media (e.g., LinkedIn) and develop a strategy for enabling potential customers to become aware of and interested in Dodge in an increasingly AI-first user journey
+ Optimize ad targeting, ad copy, landing pages, offers, and conversion paths to improve engagement and lead quality; develop a deep understanding of our customer/prospect segments and the best approaches to target them
+ Track campaign, lead-generation, cost metrics and develop analytics insights that drive ongoing performance improvement
+ Coordinate with Social and Outbound Marketing colleagues to ensure messaging alignment and proper lead capture
+ In partnership with Head of Revenue Operations, ensure that all leads are integrated into sales systems (e.g., SFDC) and that lead qualification and opportunity conversion metrics are accurate and applied to improving campaign performance
**Website Strategy, Maintenance, Performance and Redevelopment**
+ Manage, and as needed, update or upgrade the existing Dodge marketing websites (construction.com, TBB, IMS, Sweets, Principia)
+ Track and analyze website traffic, user navigation, and organic lead generation. Identify insights that lead to 'no-regret' site improvements (e.g., projects.construction.com, form fill pages, home page text)
+ Ensure that Dodge content is published in a highly visible and easily accessible manner, including our project data (see projects.construction.com), data and insights from our team of economists, and insights from our research team and ensuring that all content assets are easily sharable across social channels
+ Maintain a high SEO score forthe websites
+ In partnership with CTO, ensure that websites are secure and well-defended from malicious actors
+ Lead the strategy, redesign, redevelopment and potential integration of the sites (starting with construction.com) in partnership withandinput from Marketing, Product and Sales leaders and stakeholders and with technical support from a technical front-end website developer
+ Strategic input provided from CMO on brand architecture, target customer segments, and segment-specific pain points. You should display an intense curiosity to understand and refine the messaging around our customer segments (i.e., pain points) to ensure that our website reflects and reinforces the engagements that our sales teams have with customers and prospects; you will develop a deep understanding of our segment-specific competitors to ensure that our differentiators are clearly articulated
+ Website content input from Product leadership on product/solution value propositions and competitive differentiation (including surfacing of insights related to project data and analytics)
+ Input from Research and Economist teams for distribution of proprietary content (e.g., subscriptions to economistnewsletter, research whitepapers,etc)
+ Partnership with Sales teams to obtain compelling customer testimonials
**Martech & Digital Infrastructure Leadership**
+ Oversee the design and performance of the marketing tech stack to support high-volume lead flow, segmentation, and campaign measurement; ensure seamless integration with sales andRevOpssystems
**_Education Requirement_**
Bachelor's degree in a related field or equivalent education and work experience
**_Required Experience, Knowledge and Skills_**
+ **10+ years in digital marketing** , with a strong track record of high-volume SMB lead generation and revenue-focused growth
+ **Expert** **in performance marketing** , including paid social, search,programmatic, SEO/SEM, content syndication, and email marketing
+ **Proven success in campaign strategy and execution** that drives pipeline, optimizes CAC, and improves ROI
+ **Strong analytical and data-driven mindset** , fluent in attribution modeling, funnel analysis, and ROAS optimization
+ **Advanced proficiency in** **MarTech** , including WordPress CMS, Salesforce Pardot, GA4, GTM,Unbounce,Ongage, Event Brite, ON24, Adobe Creative Cloud, and Hive
+ **Hands-on experience with website strategy and optimization** , including multi-site management, SEO, UX, and site performance improvement
+ **Strategic yet execution-oriented** , able to synthesize complex product/customer landscapes into clear, impactful marketing actions
+ **Strong cross-functional collaborator** , experienced in aligning Product, Sales, and Engineering on messaging, digital experience, and lead flow
+ **Customer- and outcome-focused** , with deep empathy for end-user needs and a passion for building scalable, AI-enhanced marketing systems
+ **Background in B2B SaaS, tech, or fast-paced digital environments** preferred
**_About Dodge Construction Network_**
Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.
Dodge isthe catalyst for modern construction.
**_Salary Disclosure_**
_Base Salary Range: $180,000-$220,000_
This represents the expected salary range for this job requisition. Final offers may vary from the amount listed based on factors including geography, candidate experience and expertise, and other job-related factors. Dodge Construction Network's compensation and rewards package for full time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncappedcommissionsplans or an annual discretionary performance bonus.
**_For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the_** **_ _** **_future require sponsorship for employment visa status._**
**_A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal state and local ordinances._**
**_Reasonable Accommodation_**
**_Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email_** **_ _** ** ** **_._**
**_Equal Employment Opportunity Statement_**
**_Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law._**
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Digital Marketing Specialist

46201 Indianapolis, Indiana $65000 Annually WhatJobs

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full-time
Our client is seeking a creative and data-driven Digital Marketing Specialist to join their innovative team in Indianapolis, Indiana, US . This role will be responsible for developing, implementing, and managing online marketing strategies to drive brand awareness, customer engagement, and sales growth. You will play a key role in leveraging various digital channels to reach target audiences and achieve marketing objectives. The ideal candidate is passionate about digital trends, possesses a strong analytical mindset, and thrives in a collaborative environment.

Responsibilities:
  • Develop and execute comprehensive digital marketing campaigns across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.
  • Manage and optimize social media profiles and content calendars to increase engagement and build community.
  • Create compelling and high-quality content (e.g., blog posts, website copy, social media updates, email newsletters) that aligns with brand voice and marketing goals.
  • Monitor, analyze, and report on the performance of digital marketing campaigns using tools such as Google Analytics, social media insights, and email marketing platforms.
  • Identify target audiences and devise strategies to reach them through appropriate channels.
  • Conduct keyword research and implement SEO best practices to improve organic search rankings.
  • Manage paid advertising campaigns (PPC) on platforms like Google Ads and social media, ensuring efficient budget allocation and ROI.
  • Collaborate with cross-functional teams, including design, sales, and product development, to ensure consistent brand messaging.
  • Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
  • Assist in the development of marketing automation workflows and lead nurturing programs.
  • Conduct A/B testing on various marketing elements to optimize campaign performance.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven working experience of 3+ years in digital marketing or a related role.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
  • Solid knowledge of website analytics tools (e.g., Google Analytics).
  • Experience with A/B and multivariate testing.
  • Working knowledge of ad serving tools.
  • Experience in content management systems (CMS) like WordPress.
  • Strong analytical skills and data-driven thinking.
  • Excellent written and verbal communication skills, with a keen eye for detail.
  • Ability to work independently and manage multiple projects simultaneously.
  • Familiarity with e-commerce platforms and strategies is a plus.
This is a fantastic opportunity for a digital marketing professional to make a significant impact. You will have the autonomy to experiment with new strategies and the support to execute them effectively. Our client values creativity, innovation, and a commitment to achieving measurable results. Join a team that is passionate about leveraging the digital landscape to connect with customers and drive business success.
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Digital Marketing Strategist

46204 Indianapolis, Indiana $80000 Annually WhatJobs

Posted 3 days ago

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full-time
Our client is searching for an innovative and results-oriented Digital Marketing Strategist to lead and execute comprehensive digital marketing campaigns in **Indianapolis, Indiana, US**. This role requires a deep understanding of the digital landscape, a proven ability to drive brand awareness, generate leads, and increase customer engagement through various online channels. The ideal candidate will be a strategic thinker with hands-on experience in SEO, SEM, social media marketing, content marketing, email marketing, and analytics.

As a Digital Marketing Strategist, you will be responsible for developing and implementing data-driven digital marketing strategies that align with business objectives. This includes planning, executing, and optimizing campaigns across multiple platforms to maximize ROI. You will conduct market research, analyze competitor strategies, and identify new opportunities for growth. Key responsibilities include managing digital advertising budgets, creating compelling content, overseeing social media presence, and improving website traffic and conversion rates. You will also be responsible for tracking, measuring, and reporting on the performance of all digital marketing campaigns using tools like Google Analytics and other relevant platforms.

We are looking for a creative and analytical individual with excellent communication and project management skills. The ability to stay up-to-date with the latest digital marketing trends and technologies is essential. You should be comfortable working both independently and collaboratively within a team environment. This position offers an exciting opportunity to make a significant impact on our client's online presence and growth. Join us in **Indianapolis, Indiana, US**, and help shape the future of digital engagement. This role offers flexibility, with options for remote or hybrid work arrangements to suit the candidate.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a focus on strategy development and campaign execution.
  • Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
  • Strong analytical skills with experience in Google Analytics and other marketing analytics tools.
  • Excellent knowledge of digital advertising platforms (e.g., Google Ads, Facebook Ads).
  • Proficiency in content creation and management.
  • Strong project management and organizational skills.
  • Excellent written and verbal communication skills.
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Senior Digital Marketing Strategist

46204 Indianapolis, Indiana $105000 Annually WhatJobs

Posted today

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full-time
Our client, a prominent consumer goods company, is looking for a results-driven Senior Digital Marketing Strategist to spearhead their online marketing initiatives in Indianapolis, Indiana, US . This role will involve developing and executing comprehensive digital marketing strategies to enhance brand awareness, drive customer acquisition, and increase online sales. The Senior Digital Marketing Strategist will manage a diverse portfolio of digital channels, including SEO, SEM, social media, content marketing, email campaigns, and programmatic advertising. Responsibilities include setting campaign objectives, managing budgets, analyzing performance metrics, and optimizing strategies for maximum ROI. You will collaborate closely with creative, content, and product teams to ensure cohesive brand messaging and effective campaign execution. The ideal candidate will possess a deep understanding of digital marketing principles, extensive experience with analytics platforms (e.g., Google Analytics, Adobe Analytics), and a proven ability to manage large-scale digital campaigns. Strong analytical, problem-solving, and communication skills are essential. This is an on-site position at our Indianapolis, Indiana, US headquarters. We are seeking a strategic thinker with a passion for data-driven marketing and a track record of success in driving digital growth. This is an excellent opportunity to make a significant impact on brand visibility and market share.
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Senior Digital Marketing Strategist

46201 Indianapolis, Indiana $75000 Annually WhatJobs

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full-time
Our client is seeking an innovative and results-oriented Senior Digital Marketing Strategist to lead their online marketing efforts from Indianapolis, Indiana, US . This role offers a fully remote work arrangement, providing significant flexibility. The Senior Digital Marketing Strategist will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various channels to drive brand awareness, customer acquisition, and revenue growth. You will leverage data analytics to inform strategy, optimize campaign performance, and identify new growth opportunities. This includes overseeing SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising initiatives. The ideal candidate will possess a deep understanding of the digital marketing landscape, strong analytical skills, and a proven track record of success in developing and executing effective digital strategies. Responsibilities include:
  • Developing and executing integrated digital marketing strategies to achieve business objectives.
  • Managing and optimizing SEO and SEM campaigns to improve search engine rankings and drive qualified traffic.
  • Overseeing social media strategy and content calendar development.
  • Developing and implementing email marketing campaigns to nurture leads and engage customers.
  • Managing paid advertising campaigns (PPC, display ads) to maximize ROI.
  • Analyzing website traffic and campaign performance data using tools like Google Analytics.
  • Identifying key performance indicators (KPIs) and reporting on campaign effectiveness.
  • Staying up-to-date with the latest digital marketing trends and technologies.
  • Collaborating with content creators, designers, and web developers to ensure cohesive campaign execution.
  • Providing strategic guidance and insights to the marketing team.

Candidates must have a Bachelor's degree in Marketing, Communications, or a related field. A Master's degree is a plus. A minimum of 5-7 years of progressive experience in digital marketing, with a strong emphasis on strategy development and execution, is required. Proven experience managing SEO, SEM, social media, content marketing, and email marketing campaigns is essential. Proficiency with digital marketing tools such as Google Analytics, Google Ads, SEMrush, HubSpot, and various social media management platforms is necessary. Excellent analytical, strategic thinking, and communication skills are required. The ability to work independently and manage multiple projects simultaneously is crucial. Experience in a B2B or B2C technology environment is highly desirable.
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Senior Digital Marketing Manager

46201 Indianapolis, Indiana $95000 Annually WhatJobs

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full-time
Our client is seeking a results-driven Senior Digital Marketing Manager to lead their marketing initiatives in Indianapolis, Indiana, US . This hybrid role offers the opportunity to shape and execute comprehensive digital marketing strategies, driving brand awareness, lead generation, and customer engagement. You will leverage your expertise across various digital channels to achieve ambitious marketing objectives.

Responsibilities:
  • Develop and implement integrated digital marketing campaigns across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.
  • Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
  • Oversee social media strategy and execution to build brand presence and engage target audiences.
  • Lead email marketing initiatives, including campaign creation, list segmentation, and performance analysis.
  • Develop and manage content marketing strategies to attract and retain customers.
  • Analyze website traffic and campaign performance metrics, providing actionable insights and recommendations for improvement.
  • Conduct market research and competitor analysis to identify opportunities and stay ahead of industry trends.
  • Collaborate with internal teams (sales, product, creative) to ensure brand consistency and campaign alignment.
  • Manage marketing budgets and track spending to ensure cost-effectiveness.
  • Stay updated with the latest digital marketing tools, techniques, and best practices.
Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a strong focus on campaign management and strategy development.
  • Proven track record of success in driving measurable results through digital marketing efforts.
  • In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing.
  • Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools, email marketing software).
  • Strong analytical skills and ability to interpret data to inform marketing decisions.
  • Excellent written and verbal communication skills.
  • Experience with marketing automation platforms is a plus.
  • Ability to thrive in a hybrid work environment, balancing remote and in-office responsibilities effectively.
  • Creative thinking and problem-solving abilities.
This is an excellent opportunity to make a significant impact on our client's growth and brand presence through strategic digital marketing. Our client offers a collaborative work environment with opportunities for professional development.
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Senior Digital Marketing Strategist

46204 Indianapolis, Indiana $120000 Annually WhatJobs

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full-time
Our client is seeking a highly creative and results-driven Senior Digital Marketing Strategist to join their dynamic team. This is a fully remote, long-term opportunity for a visionary individual passionate about crafting impactful online campaigns. You will be instrumental in developing and executing comprehensive digital marketing strategies that drive brand awareness, engagement, and conversions across various platforms. Your expertise will span SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. You will be responsible for setting strategic goals, identifying target audiences, and selecting the most effective channels to reach them. This role demands a deep understanding of analytics and the ability to translate data into actionable insights. You will continuously monitor campaign performance, conduct A/B testing, and optimize strategies to maximize ROI. Collaboration is key; you'll work closely with content creators, designers, and product teams to ensure cohesive brand messaging and a seamless customer journey. A strong understanding of marketing automation tools and CRM systems is essential. You will also stay abreast of the latest digital marketing trends, algorithm changes, and emerging technologies, bringing innovative ideas to the table. The ideal candidate will have a proven track record of success in developing and managing large-scale digital marketing initiatives, demonstrating a keen ability to think strategically and execute tactically. This role is based in **Indianapolis, Indiana, US**, but operates on a remote-first basis, offering flexibility and autonomy.

Responsibilities:
  • Develop and implement overarching digital marketing strategies aligned with business objectives.
  • Manage and optimize SEO, SEM, social media, content, email, and affiliate marketing campaigns.
  • Conduct market research and competitive analysis to identify new opportunities.
  • Define KPIs and track campaign performance using analytics tools.
  • Analyze data to provide insights and recommendations for improvement.
  • Manage marketing budgets and allocate resources effectively.
  • Collaborate with internal teams to create compelling marketing materials.
  • Stay up-to-date with industry trends and best practices.
  • Report on campaign results to stakeholders.
  • Lead brainstorming sessions and contribute creative ideas for marketing initiatives.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 5+ years of experience in digital marketing strategy and execution.
  • Proven success in driving measurable results through digital channels.
  • Expertise in SEO, SEM, social media, content, and email marketing.
  • Proficiency with Google Analytics, Google Ads, and other marketing analytics platforms.
  • Experience with marketing automation software (e.g., HubSpot, Marketo).
  • Strong analytical and problem-solving skills.
  • Excellent communication and interpersonal abilities.
  • Ability to manage multiple projects simultaneously in a fast-paced environment.
  • Demonstrated leadership potential.
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Senior Digital Marketing Strategist

46204 Indianapolis, Indiana $95000 Annually WhatJobs

Posted 1 day ago

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full-time
Our client is seeking a highly motivated and experienced Senior Digital Marketing Strategist to lead our comprehensive digital marketing initiatives from our office in Indianapolis, Indiana, US . This is a critical role where you will be responsible for developing, implementing, and managing innovative marketing campaigns across multiple digital channels to drive brand awareness, customer acquisition, and revenue growth. You will oversee all aspects of our digital presence, including SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising. The ideal candidate possesses a proven track record of success in crafting data-driven marketing strategies, analyzing campaign performance, and optimizing for maximum ROI. You will conduct market research to identify emerging trends, competitive landscapes, and target audience insights to inform campaign development. Collaboration is essential; you will work closely with the sales, product, and creative teams to ensure marketing efforts are aligned with overall business objectives. This role requires a deep understanding of various digital marketing platforms and analytics tools, such as Google Analytics, Google Ads, social media advertising platforms, and marketing automation software. You will be responsible for setting key performance indicators (KPIs), tracking progress, and reporting on campaign effectiveness to senior management. The ability to think strategically, combined with a hands-on approach to execution and optimization, is crucial. You will also manage the digital marketing budget, ensuring efficient allocation of resources to achieve strategic goals. This position offers the opportunity to significantly influence the company's growth trajectory and shape its online brand narrative. We are looking for a creative thinker with strong analytical skills and a passion for digital innovation.

Responsibilities:
  • Develop and execute comprehensive digital marketing strategies aligned with business objectives.
  • Manage and optimize SEO, SEM, social media, content marketing, email marketing, and paid advertising campaigns.
  • Conduct market research, competitor analysis, and audience segmentation.
  • Define KPIs, track campaign performance using analytics tools (e.g., Google Analytics), and generate regular reports.
  • Analyze campaign data to identify trends, insights, and areas for optimization.
  • Manage the digital marketing budget and ensure efficient resource allocation.
  • Collaborate with sales, product, and creative teams to ensure cohesive brand messaging and integrated campaigns.
  • Stay abreast of the latest digital marketing trends, tools, and best practices.
  • Manage external agencies and vendors as needed.
  • Mentor junior marketing team members.

Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Minimum of 6 years of experience in digital marketing strategy and execution.
  • Proven success in managing multiple digital marketing channels and campaigns.
  • Strong understanding of SEO, SEM, social media marketing, content strategy, and email marketing.
  • Proficiency in Google Analytics, Google Ads, and various social media advertising platforms.
  • Experience with marketing automation tools (e.g., HubSpot, Marketo).
  • Excellent analytical, problem-solving, and strategic thinking skills.
  • Strong project management and communication skills.
  • Ability to work collaboratively in a team environment.
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