Digital Marketing Specialist

94029 Menlo Park, California Exponent

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Job Description



Digital Marketing Specialist

ID



Location

US-CA-Oakland

Practice

Business Development

Position Type

Full-time

Posted Salary Range

USD $80,000.00 - USD $25,000.00 /Yr.

About Exponent

Exponent is the only premium engineering and scientific consulting firm with the depth and breadth of expertise to solve our clients' most profoundly unique, unprecedented, and urgent challenges.

We are committed to engaging multidisciplinary teams of science, engineering, and regulatory experts to empower our clients with solutions that create a safer, healthier, more sustainable world. For over five decades, we've connected the lessons of past failures with tomorrow's solutions to advise clients as they innovate technologically complex products and processes, ensure the safety and health of their users, and address the challenges of sustainability.

Join our team of experts with degrees from top programs at over 500 universities and extensive experience spanning a variety of industries. At Exponent, you'll contribute to the diverse pool of ideas, talents, backgrounds, and experiences that drives our collaborative teamwork and breakthrough insights. Plus, we help you grow your career through mentoring, sponsorship, and a culture of learning. Thanks for your interest in joining our team!

Key statistics:

    1,100+ Team members
  • 950+ Consultants
  • 640+ Ph.D.s
  • 90+ Disciplines
  • 30+ Offices globally
Our Opportunity

Exponent is looking for a Digital Marketing Specialist in Oakland, CA or Menlo Park, CA to orchestrate lead-generation campaign strategies in multiple marketing channels.

You will be responsible for
  • Learning Exponent's complex scientific and engineering consulting business
  • Understanding our client audiences and personas
  • Leveraging different types of creative content for campaigns and experimenting with different types of campaigns that will increase client conversion rates
  • Using marketing tech stack and optimizing tools, including HubSpot, SEMrush, Deltek VantagePoint
  • Managing events in HubSpot, including creating assets such as landing pages, emails, workflows
  • Managing lead nurture campaigns
  • Applying innovative lead generation tactics
  • Writing compelling content for web, email, and social campaigns
  • Creating internal and external corporate campaigns for topics related to Life at Exponent, recruiting, and brand messaging as well as business initiatives
  • Applying account-based marketing tactics and automation workflows for specific targets and industries
  • Owning campaigns in LinkedIn and other digital channels
  • Optimizing our LinkedIn company page and using LinkedIn features to increase brand eminence
  • Keeping Exponent current when it comes digital marketing trends and emerging technologies to drive innovation
  • Synthesizing and analyzing data from HubSpot, CRM, Google Analytics, SEMrush, LinkedIn, and other applications
  • Creating reports that evaluate the impact of marketing activities at both the strategy and campaign levels
  • Paid LinkedIn campaigns and Google Ads
  • Partner with IT department to integrate marketing technology tools and company's CRM
  • Optimizing Exponent's brand in LLMs and increasing search in LLMs
  • Coordinating with marketing tech account representatives and administering systems
  • Improving website search functionality using tools such as MeiliSearch or other semantic-based search to enhance user experience and content discoverability for clients on exponent.com
  • Implementing and optimizing SEO strategies to improve Exponent's visibility and ranking on Google
  • Implementing and optimizing search strategies for website and social channels and staying abreast of trends and changes in marketing landscape
You will have the following skills and qualifications

  • Bachelor's degree in marketing, business, communication, journalism, English or related field
  • Ability to write compelling content and use LLMs to optimize this content
  • Strong data analysis and data presentation skills
  • 6-8 years of marketing experience
  • Experience developing and implementing strategic marketing communications plans and B2B programs
  • Proficiency and experience with building Power BI dashboards
  • Ability to plan, carry out and provide support for projects with minimal supervision
  • Proficiency in MS Office and PowerPoint
  • Excellent reporting and Excel skills
  • Ability to use HubSpot or other marketing software to build landing pages, forms, email campaigns, nurture campaigns, workflows, and how to schedule social media; understanding of HubSpot properties for reporting purposes
  • Ability to create UTM codes for reporting purposes
  • Experience with paid campaigns in LinkedIn and Google
  • Expert in G4, Google Tag Manager, and Looker Studio
  • Proficiency in Drupal or WordPress
  • Proficiency in SEMRush
  • Experience using multiple LLMs to increase productivity and optimize strategy
  • Understanding of how LLMs work and ingest content
  • Experience with semantic based search
  • Knowledge of html is a plus


Life @ Exponent

To learn more about life at Exponent and our impact, please visit the following links:

We value and encourage diversity, equity and inclusion across all facets of our firm. Having a team built of people with different backgrounds, skills and perspectives allows us to provide better value to our clients and enjoy an enriched work environment.

Our firm is committed to offering a variety of programs and resources to support health and well-being. We believe that providing competitive benefits, as well as compensation and recognition programs, empowers our staff to do work that makes a difference.

Work Environment

At Exponent, we have found that in-person interactions deepen employee engagement and are crucial for development, for realizing the full potential of our talented and diverse teams, and for building a more inclusive workplace where all have a sense of belonging. In our offices, you can expect a supportive culture and a collaborative, dynamic, multi-disciplinary work environment.

Compensation

The pay rate for this position is dependent on experience and capabilities which will be assessed during the interview process.

Salary Range

USD 80,000.00 - USD 125,000.00 /Yr.

Benefits you will enjoy

Access benefits information on our Life @ Exponent page:

Exponent is a proud equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.

If you need assistance or accommodation due to a disability, you may email us at

Job Locations

US-CA-Oakland
US-CA-Menlo Park
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Digital Marketing Strategist

95110 San Jose, California $120000 Annually WhatJobs

Posted 2 days ago

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Job Description

full-time
Our client is seeking a creative and results-driven Digital Marketing Strategist to lead their online presence initiatives. This role is based in our San Jose, California, US office, with a flexible hybrid work arrangement. You will be responsible for developing and executing comprehensive digital marketing campaigns across multiple channels, including SEO, SEM, social media, email marketing, and content marketing. The ideal candidate will have a proven track record of driving traffic, generating leads, and increasing brand awareness through innovative digital strategies. You will conduct market research, analyze competitor activities, and identify new opportunities for growth. Your responsibilities include managing the digital marketing budget, optimizing campaign performance based on data analytics, and reporting on key performance indicators (KPIs) to senior management. Collaboration with the sales, product, and design teams is crucial to ensure cohesive brand messaging and integrated marketing efforts. You will stay ahead of industry trends, experiment with new technologies, and continuously refine our digital marketing approach. A deep understanding of analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms is required. Experience with A/B testing and conversion rate optimization (CRO) is essential. This role demands strong analytical, strategic, and creative thinking. A Bachelor's degree in Marketing, Communications, Business, or a related field is required; a Master's degree is a plus. A minimum of 7 years of experience in digital marketing, with a significant focus on strategy development and campaign execution, is necessary. Demonstrable success in managing paid and organic search campaigns, social media advertising, and content strategy is essential. Exceptional communication, presentation, and project management skills are a must. If you are passionate about leveraging digital channels to achieve business objectives and thrive in a collaborative, forward-thinking environment, we invite you to apply.
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Digital Marketing Manager

95113 San Jose, California $115000 Annually WhatJobs

Posted 3 days ago

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Job Description

full-time
Our client, a rapidly expanding tech company, is seeking a results-driven and innovative Digital Marketing Manager to spearhead our marketing efforts in San Jose, California, US . This hybrid role will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand awareness, drive lead generation, and increase customer acquisition. You will manage a diverse range of digital channels, including SEO/SEM, social media marketing, email marketing, content marketing, and paid advertising campaigns. The Digital Marketing Manager will oversee campaign performance, analyze data, and provide actionable insights to optimize ROI and achieve key marketing objectives. Key responsibilities include creating compelling marketing content, managing marketing budgets, collaborating with design and sales teams, and staying ahead of emerging digital marketing trends. We are looking for a candidate with a strong understanding of marketing analytics, A/B testing, and conversion rate optimization. Proven experience in developing and implementing successful digital marketing campaigns across multiple platforms is essential. Excellent leadership, communication, and project management skills are required to effectively guide marketing initiatives and work with cross-functional teams. This role requires a strategic thinker who can translate business goals into effective digital marketing actions.

Responsibilities:
  • Develop and execute integrated digital marketing strategies across various channels (SEO, SEM, social media, email, content, paid ads).
  • Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
  • Oversee SEO efforts to improve organic search rankings and drive website traffic.
  • Create and curate engaging content for social media platforms and blog posts.
  • Develop and manage email marketing campaigns to nurture leads and engage customers.
  • Analyze campaign performance data, generate reports, and provide actionable insights for optimization.
  • Collaborate with product, sales, and design teams to ensure brand consistency and campaign alignment.
  • Manage marketing budgets and allocate resources effectively.
  • Stay informed about the latest digital marketing trends, tools, and best practices.
  • Conduct market research and competitor analysis to identify new opportunities.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
  • 5+ years of experience in digital marketing, with a proven track record of success.
  • Demonstrated expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
  • Proficiency with marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo) is a plus.
  • Strong understanding of A/B testing and conversion rate optimization techniques.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Exceptional written and verbal communication skills.
  • Proven leadership and project management abilities.
  • Experience managing advertising budgets and optimizing spend.
This position is hybrid, requiring some on-site presence in our San Jose, California, US office.
Apply Now

Senior Digital Marketing Strategist

95125 San Jose, California $95000 Annually WhatJobs

Posted 1 day ago

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Job Description

full-time
Our client is seeking a highly analytical and creative Senior Digital Marketing Strategist to join their dynamic team in San Jose, California, US . This role will be instrumental in developing, implementing, and managing comprehensive digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. You will be responsible for overseeing all digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing. Your strategic insights will guide the team in optimizing campaign performance, identifying new opportunities, and staying ahead of industry trends.

Responsibilities:
  • Develop and execute integrated digital marketing strategies aligned with business objectives.
  • Manage and optimize paid search (PPC) campaigns across Google Ads, Bing Ads, and other platforms.
  • Lead SEO initiatives, including keyword research, on-page optimization, technical SEO, and link building to improve organic search rankings.
  • Oversee social media marketing efforts, including content creation, community management, and paid social campaigns.
  • Design and implement email marketing campaigns, including segmentation, A/B testing, and automation.
  • Analyze campaign performance data, generate regular reports, and provide actionable insights to stakeholders.
  • Conduct market research and competitor analysis to identify new trends and opportunities.
  • Collaborate with cross-functional teams, including content creators, web developers, and sales, to ensure cohesive marketing efforts.
  • Manage the digital marketing budget effectively, ensuring maximum ROI.
  • Mentor and guide junior marketing team members.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 5+ years of proven experience in digital marketing, with a strong focus on strategy and execution.
  • Demonstrated success in managing and optimizing SEO, SEM, social media, and email marketing campaigns.
  • Proficiency with marketing analytics tools such as Google Analytics, SEMrush, Ahrefs, etc.
  • Strong understanding of content marketing principles and best practices.
  • Excellent analytical, problem-solving, and strategic thinking skills.
  • Exceptional written and verbal communication skills.
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo) is a plus.
  • Ability to work collaboratively in a team environment and manage multiple projects simultaneously.

This is an exciting opportunity to make a significant impact within a forward-thinking organization. Join us and shape the future of our digital presence.
Apply Now

Senior Digital Marketing Strategist

95123 San Jose, California $110000 Annually WhatJobs

Posted 1 day ago

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Job Description

full-time
Our client is seeking a highly motivated and experienced Senior Digital Marketing Strategist to join their dynamic team. This role is fully remote, offering a unique opportunity to shape innovative marketing campaigns from anywhere. You will be responsible for developing, implementing, and managing comprehensive digital marketing strategies that align with business goals and drive measurable results. This includes overseeing SEO/SEM, email marketing, social media marketing, content marketing, and other digital channels.

Key Responsibilities:
  • Develop and execute data-driven digital marketing strategies across all relevant platforms.
  • Conduct market research and competitive analysis to identify new opportunities and trends.
  • Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
  • Oversee the creation of engaging and SEO-optimized content for websites, blogs, and social media.
  • Develop and implement email marketing campaigns, including list segmentation and automation.
  • Analyze campaign performance data, generate reports, and provide actionable insights and recommendations for improvement.
  • Collaborate with cross-functional teams, including sales, product development, and creative, to ensure marketing initiatives are integrated and effective.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Manage and mentor junior marketing team members, fostering a collaborative and high-performing environment.
  • Contribute to the overall brand strategy and ensure consistent brand messaging across all digital touchpoints.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree a plus.
  • 5+ years of experience in digital marketing, with a proven track record of success in developing and executing strategies.
  • In-depth knowledge of SEO, SEM, content marketing, social media marketing, email marketing, and analytics tools (e.g., Google Analytics, SEMrush).
  • Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
  • Excellent written and verbal communication skills.
  • Proficiency in marketing automation platforms and CRM systems.
  • Demonstrated ability to manage multiple projects simultaneously in a fast-paced, remote environment.
  • Experience with A/B testing and conversion rate optimization.
  • Leadership experience and a passion for mentoring others.
This is a remote-first position, requiring excellent self-discipline, communication, and collaboration skills. You will be instrumental in driving our client's digital presence and achieving their ambitious growth objectives. The role is based in San Jose, California, US , but is open to candidates across the United States who are eligible to work remotely.
Apply Now

Senior Digital Marketing Strategist

95125 San Jose, California $95000 Annually WhatJobs

Posted 2 days ago

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Job Description

full-time
Our client is seeking a highly motivated and experienced Senior Digital Marketing Strategist to join their dynamic team in San Jose, California, US . This role is pivotal in developing and executing innovative digital marketing campaigns that drive brand awareness, customer engagement, and lead generation. The ideal candidate will possess a deep understanding of the digital landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and analytics.

Responsibilities:
  • Develop and implement comprehensive digital marketing strategies aligned with business objectives.
  • Manage and optimize paid advertising campaigns across various platforms (Google Ads, social media ads).
  • Conduct keyword research and implement SEO best practices to improve organic search rankings.
  • Create engaging and persuasive content for website, social media, and email campaigns.
  • Analyze campaign performance using tools like Google Analytics and provide actionable insights and reports to stakeholders.
  • Manage social media presence and community engagement initiatives.
  • Stay abreast of the latest digital marketing trends, tools, and best practices.
  • Collaborate with cross-functional teams, including sales, product, and creative, to ensure cohesive brand messaging.
  • Manage marketing automation platforms and CRM systems.
  • Contribute to A/B testing and conversion rate optimization efforts.
  • Oversee the digital marketing budget and ensure ROI targets are met.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree is a plus.
  • Minimum of 5 years of progressive experience in digital marketing, with a proven track record of success.
  • Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
  • Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and marketing automation software.
  • Strong analytical skills and ability to interpret data to drive strategic decisions.
  • Excellent written and verbal communication skills, with the ability to craft compelling marketing copy.
  • Experience with budget management and performance tracking.
  • Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
  • A strategic thinker with a creative mindset and a passion for digital innovation.
  • Familiarity with CRM systems like Salesforce is advantageous.
This is an exciting opportunity to make a significant impact in a fast-paced environment. Join us and help shape the future of our digital presence.
Apply Now

Senior Digital Marketing Strategist

94001 San Jose, California $170000 Annually WhatJobs

Posted 3 days ago

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Job Description

full-time
Our client, a fast-growing e-commerce enterprise, is looking for a visionary Senior Digital Marketing Strategist to lead their online presence. This fully remote position offers the unique chance to shape and execute innovative digital marketing campaigns from anywhere in the US, driving customer acquisition, engagement, and revenue growth for a dynamic online brand.

The ideal candidate will possess a comprehensive understanding of the digital marketing landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. You will be responsible for developing and implementing data-driven strategies, managing significant marketing budgets, and optimizing campaigns for maximum ROI. A strong analytical mindset, creativity, and excellent leadership skills are essential for success in this role.

Key Responsibilities:
  • Develop and execute comprehensive digital marketing strategies to achieve business objectives, including customer acquisition, lead generation, and brand awareness.
  • Oversee and manage all digital marketing channels, including SEO, SEM (PPC), social media advertising, email marketing, content marketing, and affiliate programs.
  • Conduct in-depth market research, competitor analysis, and customer segmentation to identify target audiences and opportunities.
  • Manage and optimize digital marketing budgets, ensuring efficient allocation of resources and maximum ROI.
  • Analyze campaign performance data, generate insightful reports, and make data-driven recommendations for continuous improvement.
  • Stay abreast of the latest digital marketing trends, tools, and best practices, and adapt strategies accordingly.
  • Collaborate with content creators, designers, and web developers to ensure cohesive and effective marketing collateral.
  • Lead and mentor a team of digital marketing specialists, fostering a culture of innovation and performance.
  • Develop and execute A/B testing strategies to optimize website conversions and campaign effectiveness.
  • Manage relationships with digital advertising platforms and third-party vendors.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master's degree or relevant certifications are a plus.
  • Minimum of 8 years of progressive experience in digital marketing, with a significant focus on strategy development and execution.
  • Proven track record of successfully planning and implementing multi-channel digital marketing campaigns that have driven measurable results.
  • Deep expertise in SEO, SEM (Google Ads, Bing Ads), social media marketing (Facebook Ads, LinkedIn Ads), email marketing platforms, and analytics tools (Google Analytics).
  • Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
  • Excellent leadership, communication, and project management skills.
  • Experience with marketing automation tools and CRM systems is highly desirable.
  • Ability to thrive in a fast-paced, remote work environment and manage multiple priorities effectively.
This is a premier opportunity for a results-oriented digital marketing leader to drive significant growth and make a lasting impact on a leading e-commerce brand, all while enjoying the flexibility of a remote role.
Apply Now
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Senior Digital Marketing Strategist

94043 San Jose, California $130000 Annually WhatJobs

Posted 3 days ago

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Job Description

full-time
Our client, a cutting-edge e-commerce platform revolutionizing online retail, is seeking an exceptionally creative and analytical Senior Digital Marketing Strategist to join their fully remote team. This role is integral to developing and executing innovative digital marketing campaigns that drive customer acquisition, engagement, and revenue growth. The ideal candidate will have a profound understanding of the digital marketing landscape, a data-driven approach, and a passion for staying ahead of industry trends.

Responsibilities:
  • Design, implement, and manage comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, content marketing, and affiliate marketing.
  • Develop and execute data-driven campaigns to optimize customer acquisition cost (CAC) and lifetime value (LTV).
  • Conduct in-depth keyword research and competitor analysis to identify opportunities for organic and paid search growth.
  • Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
  • Oversee the creation of compelling and engaging marketing content across all digital platforms.
  • Analyze campaign performance, generate detailed reports, and provide actionable insights to improve future strategies.
  • Collaborate with product, design, and engineering teams to ensure brand consistency and enhance user experience.
  • Stay abreast of the latest digital marketing trends, tools, and best practices, recommending innovative approaches.
  • Manage marketing budgets effectively, allocating resources to achieve maximum impact.
  • Lead and mentor junior marketing team members, fostering a collaborative and high-performing environment.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Master's degree is a plus.
  • Minimum of 7 years of progressive experience in digital marketing, with a proven track record of developing and executing successful online campaigns.
  • Expertise in SEO, SEM, PPC, social media marketing, email marketing, and content strategy.
  • Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and various marketing automation platforms.
  • Strong understanding of A/B testing methodologies and conversion rate optimization (CRO).
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Exceptional written and verbal communication skills, with the ability to craft persuasive marketing copy.
  • Experience managing significant marketing budgets and demonstrating clear ROI.
  • Ability to thrive in a fast-paced, fully remote, and collaborative work environment.
  • Demonstrated leadership capabilities and experience managing a team are highly preferred.
This is an unparalleled opportunity to shape the digital presence of a pioneering company from the comfort of your home office. Our client offers a competitive salary, generous benefits, and the chance to be part of a forward-thinking marketing team. If you are a strategic digital marketer ready to drive significant growth, apply today. The role requires a deep understanding of performance marketing and a creative flair for brand storytelling. You will be instrumental in connecting with customers and building brand loyalty in the competitive online space.
Apply Now

Senior Digital Marketing Strategist

95110 San Jose, California $95000 Annually WhatJobs

Posted 3 days ago

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Job Description

full-time
Our client is searching for a visionary Senior Digital Marketing Strategist to drive innovative online campaigns and enhance brand visibility for their diverse portfolio of clients in San Jose, California, US . This fully remote position requires a candidate with a deep understanding of the digital landscape, proven experience in developing and executing multi-channel marketing strategies, and a passion for data-driven decision-making. The ideal candidate will lead the creation and implementation of cutting-edge digital marketing initiatives across various platforms, including SEO, SEM, social media, email marketing, content marketing, and programmatic advertising. Responsibilities include conducting market research, identifying target audiences, developing campaign objectives, and managing campaign budgets. You will analyze campaign performance, provide actionable insights, and optimize strategies to maximize ROI. Collaboration with creative teams, web developers, and client account managers is essential. This role offers the opportunity to shape the digital presence of prominent brands and make a significant impact on their growth. Our client fosters a culture of innovation, continuous learning, and professional development, providing ample resources for staying ahead in the fast-evolving digital marketing world. You will be expected to stay current with the latest digital marketing trends, tools, and best practices. The ability to translate complex data into clear, concise reports and compelling presentations is critical. This fully remote role demands exceptional self-discipline, proactive communication, and strong time management skills. We are seeking a strategic thinker with a creative flair and a proven ability to achieve measurable results. Experience in managing large-scale digital marketing budgets and a strong understanding of analytics platforms (e.g., Google Analytics, Adobe Analytics) are required. The candidate should possess excellent client-facing skills and the ability to build trusted relationships. This is an exciting opportunity for a top-tier digital marketer to leverage their expertise in a flexible, remote environment.

Key Responsibilities:
  • Develop and execute comprehensive digital marketing strategies to achieve client objectives.
  • Manage and optimize SEO, SEM, social media, email, and content marketing campaigns.
  • Conduct market research and competitor analysis to identify opportunities.
  • Define target audiences and create compelling campaign messaging.
  • Analyze campaign performance data and provide insightful reports with actionable recommendations.
  • Manage digital marketing budgets and ensure efficient allocation of resources.
  • Collaborate with internal teams and external partners to ensure seamless campaign execution.
  • Stay abreast of emerging digital marketing trends, technologies, and best practices.

Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Minimum of 6 years of experience in digital marketing strategy and execution.
  • Proven success in developing and managing integrated digital marketing campaigns.
  • Expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
  • Strong analytical skills and proficiency with digital marketing analytics tools (e.g., Google Analytics, HubSpot).
  • Excellent communication, presentation, and interpersonal skills.
  • Experience managing large digital marketing budgets.
  • Ability to thrive in a remote, collaborative work environment.
Apply Now

Digital Marketing & Marketing Automation Specialist:

94039 Mountainview, California Akraya

Posted today

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Job Description

Primary Skills: Marketo (Expert), WordPress (Advanced), CRM Integration (Advanced), HTML/CSS/JavaScript (Intermediate), A/B Testing (Advanced)
Contract: W2
Duration:12 months
Location: San Diego/MTV, CA/New York (Hybrid)
Pay Range: $55 - $60 per Hour

JOB SUMMARY:
We are looking for a Senior Digital Marketing & Automation Specialist to lead our e-commerce initiatives and marketing automation transitions, notably from Eloqua to Marketo. The role demands enhancing digital customer journeys, boosting online conversions, and executing marketing strategies to transition sales from telesales to digital platforms efficiently. The position involves collaboration with cross-functional teams to optimize web content, manage CRM integrations, and deliver impactful digital marketing campaigns.

JOB REQUIREMENTS:

  • Develop and execute e-commerce strategies to maximize online sales.
  • Lead the migration and optimization of marketing automation platforms from Eloqua to Marketo.
  • Optimize web content and user experience, utilizing A/B testing and UX enhancements.
  • Integrate and maintain CRM systems, ensuring seamless operational flow with Marketo.
  • Analyze performance data to drive optimization strategies and content updates.
Must Have Skills:
  • Proficient in Adobe Marketo and other marketing automation tools.
  • Solid experience with WordPress CMS and web development languages (HTML, CSS, JavaScript).
  • Strong competency in CRM integration, preferably Salesforce.
Industry Experience Required:
  • Background in E-commerce and B2B SaaS industries is highly preferred, along with familiarity with digital marketing in these domains.

ABOUT AKRAYA
Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)!

Industry Leaders in IT Staffing
As staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires!

Join Akraya Today!
Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!
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