149 Digital Marketing jobs in San Rafael

Our client, a reputable mid-sized law firm, is seeking a Digital Marketing Technologist for a direct hire position based in their downtown San Francisco office. This hybrid role requires in-office presence three days per week. The salary range is $115,000 - 125,000.

RESPONSIBILITIES:

• Monitor and document business development and marketing initiatives, highlighting key outcomes and successes.
• Plan and execute digital content strategies that align with firm goals, incorporate competitor analysis, and enhance brand visibility.
• Manage and maintain website content to ensure accuracy, relevance, and consistency with branding and style guidelines.
• Regularly update attorney biographies, practice area pages, and other firmographic content in line with SEO best practices, including keyword optimization, metadata, and tagging.
• Enter new litigation matters into the firm's web-based database and create or update content for use in marketing materials and the firm website.
• Design visually engaging, branded graphics for digital advertising and email campaigns using tools such as Canva.
• Conduct keyword research and leverage AI tools to inform SEO strategy and content development.
• Utilize analytics platforms to track website performance metrics such as traffic, bounce rates, and user engagement; provide actionable insights to guide strategy.
• Recommend and implement website enhancements to improve user experience and overall site functionality.
• Publish media coverage, press releases, and thought leadership articles to the firm's website and disseminate through targeted email campaigns.
• Analyze the effectiveness of digital marketing campaigns and website activity to ensure continuous improvement and strategic alignment.
• Collaborate with attorneys and staff to maintain contact databases; assist with CRM system research and evaluation for potential future implementation.
• Provide support for additional marketing projects and initiatives as needed beyond core responsibilities.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3-5 years of experience in a marketing or technology-focused role within a law firm or comparable professional services environment.
• Strong technical proficiency in Microsoft Office applications.
• Willingness to learn and work with legal marketing tools such as Canva, InfoDash, WordPress, Constant Contact, Lex Machina, and iManage.
• Excellent written, verbal, and interpersonal communication skills.
• Proven ability to manage multiple projects simultaneously and meet tight deadlines while maintaining attention to detail.
• Team-oriented, collaborative, and outgoing mindset, with a proactive and adaptable approach to problem-solving.

• May be tasked with lifting, carrying, pushing or pulling up to 25 lbs., if able to do so.
• Must be able to sit for prolonged periods of time and walk/stand for moderate periods of time.
• Must be able to bend at the knees and waist frequently
• Must be able to repetitively use a telephone and a computer mouse and keyboard.

• Develop and implement integrated digital marketing strategies across various channels.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads).
• Oversee search engine optimization (SEO) efforts to improve organic search rankings.
• Create and manage engaging content marketing initiatives, including blog posts, articles, and website copy.
• Develop and execute social media marketing strategies to build brand awareness and community engagement.
• Plan and manage email marketing campaigns, including list segmentation and automation.
• Analyze website traffic and campaign performance using tools like Google Analytics.
• Track key performance indicators (KPIs) and provide regular reports on campaign effectiveness.
• Collaborate with design and development teams to ensure cohesive brand messaging and user experience.
• Stay up-to-date with the latest digital marketing trends and technologies.

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 4 years of experience in digital marketing, with a focus on strategy development and execution.
• Proven experience with SEO/SEM, content marketing, social media, and email marketing platforms.
• Proficiency in Google Analytics, Google Ads, and other relevant marketing analytics tools.
• Strong understanding of customer journey mapping and lead nurturing.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Creative thinking and problem-solving abilities.
• Experience in a startup or fast-paced tech environment is a plus.
• This role requires a mix of remote work and in-office presence in San Francisco, California, US , fostering collaboration within our client's vibrant team.

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 5+ years of experience in digital marketing, with a proven track record of success.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing.
• Experience with marketing automation platforms and CRM systems.
• Proficiency in analytics tools such as Google Analytics.
• Strong understanding of A/B testing and conversion rate optimization (CRO).
• Excellent written and verbal communication skills.
• Proven ability to manage budgets and measure campaign performance.
• Strong leadership and project management skills.

• Develop, implement, and manage innovative digital marketing strategies across various channels including SEO, SEM, social media, email marketing, content marketing, and display advertising.
• Conduct thorough market research and competitive analysis to identify new opportunities and stay ahead of industry trends.
• Define key performance indicators (KPIs) for all digital marketing campaigns and track performance against these metrics.
• Analyze campaign data to identify trends, insights, and areas for improvement, making data-backed recommendations for optimization.
• Manage and oversee the execution of integrated digital marketing campaigns from conception to completion.
• Collaborate closely with content creators, graphic designers, and web developers to ensure brand consistency and effective campaign delivery.
• Develop and manage the digital marketing budget, ensuring efficient allocation of resources and maximum ROI.
• Stay up-to-date with the latest digital marketing technologies, tools, and best practices, continuously seeking opportunities for innovation.
• Mentor and guide junior marketing team members, fostering a collaborative and high-performing team environment.
• Present campaign performance reports and strategic recommendations to senior leadership.

• Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree or relevant certifications are a plus.
• Minimum of 5-7 years of progressive experience in digital marketing, with a strong focus on strategy development and execution.
• Proven expertise in SEO, SEM (Google Ads, Bing Ads), social media marketing, email automation platforms (e.g., HubSpot, Mailchimp), and content management systems (CMS).
• Strong analytical skills with the ability to interpret complex data sets and translate them into actionable insights.
• Excellent written and verbal communication skills, with the ability to craft compelling marketing copy and present complex strategies clearly.
• Proficiency in marketing analytics tools such as Google Analytics, Adobe Analytics, etc.
• Experience with A/B testing and conversion rate optimization (CRO).
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced, remote environment.
• Strong leadership and team collaboration skills.
• Experience in B2B or B2C marketing environments.

• Develop comprehensive digital marketing strategies encompassing SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising.
• Conduct in-depth audience research, market analysis, and competitive intelligence to inform strategy development.
• Create data-driven campaign plans, setting clear objectives, KPIs, and measurement frameworks.
• Oversee the execution and optimization of digital marketing campaigns across multiple channels to maximize ROI.
• Analyze campaign performance using web analytics tools (e.g., Google Analytics, Adobe Analytics) and provide actionable insights and recommendations.
• Lead client communication, presenting strategies, campaign results, and proactive recommendations.
• Stay ahead of the curve on emerging digital marketing trends, technologies, and best practices, advising clients and internal teams accordingly.
• Collaborate with creative, content, and technical teams to ensure seamless campaign integration and execution.
• Manage client budgets and resource allocation effectively to achieve campaign goals.
• Mentor and guide junior marketing specialists, fostering professional growth within the team.
• Identify opportunities for client growth and upsell potential through strategic digital initiatives.

• Bachelor's degree in Marketing, Communications, Business, or a related field; MBA or advanced degree preferred.
• Minimum of 7 years of experience in digital marketing, with a significant portion in a strategic or leadership role.
• Proven track record of developing and executing successful, data-driven digital marketing campaigns for B2B and B2C clients.
• Deep expertise in SEO, SEM, paid social, programmatic advertising, email marketing, and marketing automation platforms.
• Strong analytical skills with proficiency in Google Analytics, Google Ads, and other relevant marketing analytics tools.
• Excellent understanding of marketing automation and CRM systems.
• Exceptional strategic thinking, problem-solving, and decision-making abilities.
• Outstanding written, verbal, and presentation communication skills.
• Ability to manage multiple client accounts and projects concurrently in a fast-paced, remote environment.
• Experience working with marketing agencies or in a client-facing role is highly desirable.