Digital Marketing Manager

07058 Pine Brook, New Jersey Solomon Page

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Direct message the job poster from Solomon Page

Executive Search, Experienced Recruiter, Talent Finder, Fashion, Beauty, Consumer Products

Our client is seeking a Digital Marketing Specialist who will promote the brand by engaging with customers and increasing sales through various digital marketing techniques. Will be responsible to maintain all Marketing Automation Software, run and track CRM management, and execute and analyze Search Engine Optimization, Digital Marketing, and Website Management. The annual salary range for this role is 90,000-110,000 based on experience.

Responsibilities:

  • Manage all aspects of digital marketing campaigns from strategy development to execution and optimization.
  • Ensure CRM data is accurate, up-to-date, and leveraged for effective marketing efforts.
  • Optimize website content and structure to improve organic search rankings and overall user experience.
  • Develop engaging email marketing campaigns incorporating A/B testing and automation strategies.
  • Track and analyze all digital marketing performance metrics, delivering actionable insights.
  • Collaborate with cross-functional teams to align digital marketing strategies with overall business objectives.
  • Maintain brand consistency across all digital platforms and marketing campaigns.
  • Oversee paid advertising budgets while monitoring and improving campaign effectiveness.
  • Stay current with industry trends and implement new digital marketing tools as appropriate.

Key metrics and deliverables:

  • Website Traffic Growth: Increase organic and paid traffic
  • Lead Generation: Improve lead conversion rates through optimized campaigns and automation.
  • Email Campaign Performance: Achieve higher open and click-through rates.
  • SEO Ranking Improvement: Advance search engine rankings for key company-related terms.
  • Ad Performance: Maintain a cost-effective advertising strategy with strong ROI.
  • CRM Engagement: Increase metrics such as email response rates and lead interactions.
  • Content Effectiveness: Measure and enhance user engagement and time spent on digital content.
  • Social Media Growth: Grow audience reach and engagement across all social media channels.
  • Revenue Contribution: Quantify how digital marketing efforts support overall sales growth.
  • Campaign ROI: Ensure digital campaigns meet or exceed budgetary and performance targets.

Qualifications:

  • Must have a bachelors degree in Marketing, Communications, or Business.
  • Should have 2-5 years of work experience + years of SEO and SEM experience.
  • 2+ years of Email Automation experience (Pardot, HubSpot, Marketo, etc.).
  • 2+ years of Website CMS experience (WordPress preferred).
  • Proficient in digital data analysis (Google Analytics, Search Console, CRM/Company Data Reporting).
  • Skilled in Microsoft Suite (Word, PowerPoint, Excel, Outlook).
  • Photoshop, Canva, or similar design tool knowledge.
  • Salesforce Admin experience preferred.
  • Working knowledge of Google Ads/AdWords and SEM practices.
  • Ability to work effectively in a high-transactional and fast-paced environment.
  • Strong oral and written communication skills.
  • Receptive to feedback and coaching for continuous improvement.
  • Uphold high ethical standards and adhere to the companys Code of Conduct.
  • Demonstrate initiative to improve business performance aligned with company goals.
  • Develop strong relationships with vendors and clients to cultivate deeper business ties.

If you meet the required qualifications and are interested in this role, please apply today.

The Solomon Page Distinction

Our teams, comprised of subject matter experts, develop an interest in your preferences and goals and we act as an advisor for your career advancement. Solomon Page has an extensive network of established clients which allows us to present opportunities that are well-suited to your respective goals and needs this specialized approach sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, and LinkedIn.

Opportunity Awaits.

Seniority level
  • Seniority level Not Applicable
Employment type
  • Employment type Full-time
Job function
  • Job function Marketing
  • Industries Retail Apparel and Fashion

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Digital Marketing Analyst

07054 Parsippany, New Jersey Intelliswift

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This is a remote position until 10/4, then will be required to be onsite in Parsippany.
The Marketing Analyst supports the delivery and maintenance of customer-focused value-add programs and tools developed under the Partner Programs Marketing team. The position will focus on supporting the development and execution of contractor incentive programs and tools aimed at increasing acquisition and retention of qualified roofing contractors. Working cross-functionally across business areas including Marketing, IT, Sales, Legal, and more to support program management. The role will also heavily interface with Digital Marketing, Integrated Marketing, Creative, and Business Insights to help create, support, and execute overall strategies.

Minimum Requirements:
Typically requires a bachelor's degree.
Works on projects/matters of limited complexity in a support role.
Work is closely managed.
Typically requires 1-3 years of related experience.

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Digital Marketing Manager

07026 Garfield, New Jersey Brimar

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1 week ago Be among the first 25 applicants

Direct message the job poster from Brimar Industries

Human Resources Leader | Strategic Business Partner

We are seeking a Digital Marketing Manager to join our team in Garfield, NJ. This position is responsible for developing and implementing digital marketing strategies to promote our companys products. This role will manage various digital channels like social media, email marketing, and online advertising, focusing on driving brand awareness, website traffic, and sales leads.

Responsibilities include but are not limited to:

  • Develop and execute digital marketing plans and campaigns, aligning with overall business objectives.
  • Manage various digital channels, including social media, email marketing, search engine optimization (SEO), search engine marketing (SEM), and online advertising.
  • Create and manage engaging content for various platforms, including website, social media, and email marketing.
  • Plan, implement, and optimize digital marketing campaigns to achieve specific goals.
  • Analyze campaign performance, track key metrics, and generate reports to measure the effectiveness of digital marketing efforts.
  • Manage and optimize digital marketing budgets, ensuring efficient allocation of resources.
  • Collaborate with other departments, such as sales and product development, to align digital marketing strategies with overall business objectives.
  • Keep abreast of the latest digital marketing trends and technologies.

Required Skills and Qualifications:

  • Bachelors degree in marketing, communications or a related field (MBA preferred).
  • 3+ years of experience in digital marketing.
  • Experience with SEO, SEM and social media marketing.
  • Familiarity with various digital marketing tools and platforms.
  • Ability to analyze data, draw insights, and use it to inform marketing strategies.
  • Ability to effectively communicate marketing messages to a variety of audiences.
  • Ability to manage multiple projects simultaneously, meeting deadlines and budgets.
  • High level of integrity and professionalism.
  • Adaptable and able to thrive in a fast-paced, dynamic environment.
Seniority level
  • Seniority level Mid-Senior level
Employment type
  • Employment type Full-time
Job function
  • Job function Marketing, Advertising, and Sales
  • Industries Manufacturing, Wholesale, and Online and Mail Order Retail

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Disability insurance

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Digital Marketing Specialist

08846 Middlesex, New Jersey Crane Worldwide Logistics

Posted 2 days ago

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LHR GBR London Units 8 X2 Hatton Cross Centre Middlesex, MD TW62GE, GBR LHR GBR London Units 8 X2 Hatton Cross Centre Middlesex, MD TW62GE, GBR Develop and refine high-quality digital content-web pages, blog articles, email campaigns, and social copy-that align with strategic marketing goals and brand tone. Partner with subject matter experts and team leads to craft messaging that supports thought leadership and demand generation. Maintain and evolve the structure and performance of our website through CMS management and UX improvements. Coordinate with developers and designers to implement enhancements that improve usability, speed, and SEO readiness. Lead keyword research and advanced SEO implementation to support search visibility, site health, and traffic growth. Use tools like SEMrush to monitor trends, troubleshoot issues, and report on KPIs. Establish and manage a dynamic content calendar to support campaigns, launches, and lead nurturing strategies across the funnel. Align content production with cross-channel marketing efforts, ensuring consistency and relevance throughout the customer journey. Design and deploy segmented CRM campaigns using Microsoft Dynamics 365 to engage and convert targeted audiences. Other duties as assigned. Other Skill & Abilities Strong digital writing and editing skills with a strategic mindset for audience engagement. Proficient in CMS platforms (Process Wire), with working knowledge of HTML/CSS and SEO schema best practices. Demonstrated ability to assess performance data and translate it into clear, actionable recommendations. Highly organized with a strong sense of initiative, able to take ownership of projects from concept to completion. Comfortable collaborating across departments and contributing to campaign strategy and creative planning. Experience working within a brand or demand generation team is a plus. Familiarity with UI/UX fundamentals and digital accessibility guidelines is beneficial Exposure to digital ad platforms (Google Ads, LinkedIn Ads) is an asset. Education & Experience Bachelor's degree in marketing, Communications, Digital Media, or a related field. 4-6 years of experience in digital marketing, with demonstrated success in SEO, CRM/email marketing, and content strategy. Experience with Microsoft Dynamics 365 is preferred but not required. Hands-on experience with analytics tools and platforms such as Google Analytics and SEMrush. Disclaimer : The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. Qualifications Skills Behaviors Required Detail Oriented Detail Oriented : Capable of carrying out a given task with all details necessary to get the task done well Innovative : Consistently introduces new ideas and demonstrates original thinking : Motivations Required Self-Starter : Inspired to perform without outside help Ability to Make an Impact Ability to Make an Impact : Inspired to perform well by the ability to contribute to the success of a project or the organization : Education Required Bachelors or better in Marketing or related field. Experience Required Hands-on experience with analytics tools and platforms such as Google Analytics and SEMrush. 4-6 years: 4-6 years: experience in digital marketing, with demonstrated success in SEO, CRM/email marketing, and content strategy. Bachelor's degree in Marketing, Communications, Digital Media, or a related field. #J-18808-Ljbffr

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Digital Marketing Assistant

11101 Long Island City, New York 24 Seven Talent

Posted 7 days ago

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Job Description

Client Overview:

Our client, a global luxury retailer, is seeking a Digital Marketing Assistant to join their team.

Role Overview : You will ensure that the company's digital marketing activities are completed to brand standards of excellence in accordance with established deadlines. You will grow a balanced understanding of the Digital Retailer Program and related guidelines across both website/technical and content/social marketing.

Digital Marketing Assistant Responsibilities :

• Tailor communication to audience's digital aptitude
• Maintain regular communication between headquarters, internal teams, third party vendors, and Official Jewelers
• Create reports and presentations to share updates with internal and external Teams
• Develop deep understanding of the Digital Retailer program guidelines and their application across Official Jeweler digital platforms
• Track Official Jeweler websites and social media platforms for compliance with provided materials including guidelines, assets, page templates, and tracking codes
• Conduct ad hoc audits across a wide variety of Digital Retailer Program projects including both technical website implementations and content marketing
• Assist with review and dissemination of guideline infractions to Jeweler contacts
• Assist Team members where needed across all Digital Retailer Program projects
• Support in building reports for both website and social media metrics
• Routinely research the latest digital technology and advancements and propose ways to integrate learnings within the Digital Retailer Program
• Apply strategic, creative, and critical thinking; maintain a solutions-oriented approach
• Independently manage projects and reports on status
• Collaborate with IT team to manage Jeweler access to Digital platforms
• Assist in maintaining Official Jeweler information internally and on the .com store locator
• Support Jewelers in troubleshooting technical issues

Digital Marketing Assistant Qualifications:

• 1 year or more of experience in digital marketing

• Strong interest in all areas of digital marketing including brand compliance, content marketing, and website development; desire to develop well-rounded knowledge of digital marketing initiatives and touchpoints
• Understanding of website design and SEO best practices and their technical implementation, familiar with Google Search Algorithm and its functions
• Familiar with website platforms such as Shopify and Magento
• Knowledge of major social media platforms and their evolving landscape i.e., Instagram, Facebook, Threads, LinkedIn, Pinterest, TikTok, etc.
• Familiarity with social media metrics and building reporting insights: reach, impressions, engagement rate, etc.
• Previous experience with photography/videography editing and production, is a plus
• Understanding basic HTML, CSS, and JavaScript a plus
• Previous experience with SEO tools such as SEM Rush or RavenTools is a plus
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Digital Marketing, Strategist

07390 Jersey City, New Jersey Verisk Analytics

Posted 9 days ago

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Job Description

We are seeking a highly motivated and results-driven Digital Strategist to lead our digital planning and execution efforts. The ideal candidate will have a strong background in B2B digital marketing, a passion for data-driven strategies and a knack for coordinating cross-functional team to deliver impactful campaigns. In this role, you will be responsible for creating and optimizing web content and experiences that engage our audience, enhance our brand presence, and drive conversion. You will work closely with cross-functional teams including content, design, marketing automation, and development to deliver exceptional digital experiences.

This role reports to the Manager, Digital Strategy. This role is hybrid with 2 days in either our headquarter office located in Jersey City, NJ, or our Boston, MA office.

Responsibilities

  • Digital Strategy Development: Plan and implement multi-channel digital marketing initiatives that align with overall business objectives and target audience needs, resulting in increased conversions and lead generation
  • Execution & Management: Oversee the execution of digital initiatives across various channels, including email, content marketing, PPC, and SEO, ensuring consistency in messaging and branding
  • Digital Content Creation and Optimization:
    • Design and enhance user journeys to improve website navigation and overall experience
    • Collaborate with content and design to ensure content is visually appealing and user-friendly
    • Build out campaign landing pages, with the assistance of templates, to drive engagement and conversions for digital campaigns
    • Test and iterate messaging, creative, and digital tactics based on user behavior and performance data
  • Data Analysis & Reporting: Utilize analytics tools to monitor campaign performance, gather insights, and provide actionable recommendations for optimization.
    • Occasionally prepare performance reports for stakeholders or work with the analytics team to derive insights and recommendations for digital campaigns
  • Collaboration: Work closely with integrated marketing, content, design, and product teams to ensure cohesive campaign execution and alignment with overall business goals.
  • Innovation: Stay up to date with industry trends, emerging technologies, and best practices in digital marketing, and incorporate new ideas into campaigns
Qualifications
  • Bachelor's degree in marketing or related areas or equivalent work experience
  • At least 5 years' experience in a Marketing role or similar position
  • Experience in B2B - experience in software, high-tech, or performance marketing a plus
  • Experience with working and publishing content in a CMS, preferably Optimizely
  • Familiarity with digital marketing tools and platforms such as Google Ad Words, Google Analytics, BrightEdge, SEMrush and SiteImprove
  • Proven track record of managing multi-channel campaigns and delivering measurable results
  • Ability to work efficiently, multi-task, and deliver commitments in a timely fashion
  • Strong attention to detail, organizational, analytical skills
  • Strong project management skills: prioritization, planning, and organizational skills
  • Ability to drive results, guide cross-functional teams, influence others and foster positive collaboration
  • Strong written and verbal communication skills; ability to effectively communicate with a diverse group of stakeholders; strong grammar and syntax skills; strong presentation skills; strong interpersonal skills
  • Ability to travel (up to 10%) for in-person marketing meetings or events
Skills
  • Innovative and creative thinker: pioneer who embraces bold ideas
  • Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
  • "Let's go" attitude: optimist, contagious enthusiast, sees the upside
  • Accountability matters: drives for results as coach and team player; bias to outcomes
  • Exhibits aptitude: always learning and growing; constantly attempts new experiences
  • Adaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
  • Grit: passionate, self-directed and motivated; demonstrates endurance


About Us

For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster.

At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed.

For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work® for outstanding workplace culture in the US, fourth consecutive year in the UK, Spain, and India, and second consecutive year in Poland. We value learning, caring and results and make inclusivity and diversity a top priority. In addition to our Great Place to Work® Certification, we've been recognized by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World's Best Employer and Best Employer for Women, testaments to the value we place on workplace culture.

We're 7,000 people strong. We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.

Verisk Businesses

Underwriting Solutions - provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision

Claims Solutions - supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences

Property Estimating Solutions - offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient

Extreme Event Solutions - provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events.

Specialty Business Solutions - provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance

Marketing Solutions - delivers data and insights to improve the reach, timing,relevance, and compliance of every consumer engagement

Life Insurance Solutions - offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group.

Verisk Maplecroft - provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger

Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability. Verisk's minimum hiring age is 18 except in countries with a higher age limit subject to applicable law.



Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Verisk Employee Privacy Notice
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Digital Marketing Specialist

07390 Jersey City, New Jersey The Encima Group Inc

Posted 9 days ago

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Job Description

The Encima Group is seeking a highly talented Digital Marketing Specialist . The team member will be responsible for managing multi/omni-channel marketing initiatives with our clients with a focus on digital. In this role, you will have the opportunity to work with a diverse client base and play an integral role in helping Encima deliver on its goal - to provide flawless execution, every time.

Who is The Encima Group?

We are focused exclusively on driving client success. Our team is comprised of savvy professionals with cross-industry expertise in marketing and sales analytics and operations. provides comprehensive independent services that accelerate our clients' initiatives including: strategic consulting; program and campaign analysis and reporting; marketing and sales operations management; custom and automated dashboards; campaign execution; data management.

Sound interesting? Here's more.

We are seeking a creative and persistent individual who will drive the execution of digital campaigns for our clients promoting and enabling marketing strategies from a multi/omni-channel perspective. The Digital Marketing Specialist will partner with internal and external stakeholders managing projects within standards and guidelines set by the clients. This role will also lead promotional materials through the review process. Projects that the Digital Marketing Specialist will work on include IVAs (interactive visual aids), websites, display ads, social media, and paid search.

Responsibilities:
  • Draft requirements documents to support the development of digital programs
  • Collaborate with the digital agency of record to ensure that digital creative is aligned with project goals
  • Provide digital program expertise to tactical development
  • Define project tasks and resource requirements and communicate needs to management
  • Manage and monitor the Legal/Medical/Regulatory review process
  • Partner internally with marketing operations and external vendors to define project scope, timelines, and deliverables
  • Oversee the workflow of project support teams
  • Manage project budgets within internal tracking systems in a timely manner
  • Provide direction and support to project teams and implement changes when needed in order to achieve project objectives
  • Foster communication between project support teams
Requirements:
  • 5-10 years of experience working in pharmaceutical space required
  • Bachelors' degree required; Masters' preferred in Marketing, Business Administration, Communications, or related discipline
  • Digital agency experience required
  • Must be literate in SEO/SEM
  • Understand how websites are constructed
  • Will be involved in market research and UX
  • Experience working cross-functionally within a matrixed-environment

The Encima Group is an Affirmative Action/Equal Opportunity employer and is proud to have a drug-free environment. All employment offers are contingent upon applicant successfully completing drug and background screenings.
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Digital Marketing Specialist

07961 Morristown, New Jersey Lonza

Posted 9 days ago

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Job Description

Today, Lonza is a global leader in life sciences operating across five continents. While we work in science, there's no magic formula for how we do it. Our greatest scientific solution is talented people working together, devising ideas that help businesses to help people. In exchange, we let our people own their careers. Their ideas, big and small, genuinely improve the world. And that's the kind of work we want to be part of.

As a Digital Marketing Specialist for Lonza's Capsule & Health Ingredients Division, you will be a vital part of our innovative marketing team! You will develop, implement, and optimize sub digital marketing strategies to boost brand awareness, customer engagement, and lead generation. This role is essential to our ongoing growth and success. Environment where your creativity and analytical skills will excel, and your contributions will have a substantial impact!

Key Responsibilities:

  • Part of your role in our Digital Marketing Center of Excellence, collaborate with teams to educate, train and support optimization of digital marketing campaigns - globally and regionally
  • Develop and implement strategic marketing campaigns across multiple channels including SEO, SEM, email, social media, trade media and display advertising to support lead generation and brand visibility.
  • Analyze and optimize campaign performance using tools like Google Analytics, Looker Studio, and social media insights to ensure critical metrics and return on investment goals are achieved.
  • Handle and update website content to align with marketing objectives, ensuring user experience is optimized for engagement and conversions.
  • Work directly with content stakeholders to review and support engaging digital content, including graphics, blog posts, videos, and infographics, tailored to target audiences and aligned with the company's brand guidelines.
  • Collaborate closely with internal teams, including Global product marketing, regional marketing, sales, product management, and communications, to ensure campaign alignment with business objectives.
  • Own the implementation of marketing automation tools and workflows to support personalized customer journeys and nurture marketing-qualified leads.
  • Supervise digital trends and competitor activity to identify new opportunities for innovation, engagement, and performance improvement.
  • Report regularly on digital marketing performance, generating insights and recommendations for strategic adjustments.
  • Coordinate with external agencies and vendors for campaign execution, paid media, SEO/SEM, and other specialized marketing functions.
  • Ensure compliance with data privacy regulations and company policies in all digital marketing activities.
  • Ability to work collaboratively with internal partners.
Key requirements:
  • Bachelor's degree or equivalent experience in Marketing, Communications, Digital Marketing or a related field.
  • 4-6 years of proven experience in digital marketing.
  • Expertise in advertising platforms such as Google Ads, Meta Ads Manager, and LinkedIn Ads.
  • Proficiency with analytics and reporting tools like Google Analytics (GA4), Data Studio, and Power BI.
  • Experience with social media management tools such as Sprout Social and Hootsuite.
  • Familiarity with email marketing and automation tools including Marketo and Salesforce Marketing Cloud.
  • Knowledge of SEO & SEM tools like Google Search Console, SEMrush, and Ahrefs.
  • Experience with content management systems such as WordPress and Adobe Experience Manager.
  • Basic solid understanding of design and creative tools like Canva and Adobe Creative Suite.
  • Strong analytical skills and the ability to interpret data to drive insights and recommendations.
  • Excellent communication and teamwork skills to work optimally with cross-functional teams.


The full-time base annual salary for this position is in the range of $88,000 and $120,840.

Compensation for the role will depend on a number of factors, including the location of the successful candidate, qualifications, skills, competencies, experience, and job-related knowledge. Full-time employees receive a comprehensive benefits package including performance-related bonus, medical and dental coverage, 401k plan, life insurance, short-term and long-term disability insurance, an employee assistance program, paid time off (PTO), and more.

Every day, Lonza's products and services have a positive impact on millions of people. For us, this is not only a great privilege, but also a great responsibility. How we achieve our business results is just as important as the achievements themselves. At Lonza, we respect and protect our people and our environment. Any success we achieve is no success at all if not achieved ethically.

People come to Lonza for the challenge and creativity of solving complex problems and developing new ideas in life sciences. In return, we offer the satisfaction that comes with improving lives all around the world. The satisfaction that comes with making a meaningful difference.

Lonza is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a qualified individual with disability, protected veteran status, or any other characteristic protected by law.
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Digital Marketing Instructor

New York, New York Opportunities for a Better Tomorrow, Inc.

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Job Description

Job Description

Position Summary

The Digital Marketing Instructor will provide career-focused instruction to young adults, ages 18–24, in OBT's Sunset Park Employment Hub. The instructor will deliver engaging, sector-informed curricula that support participants in developing key skills for entry-level careers in digital marketing, content creation, and related fields. 

The curriculum places a strong focus on AI tools for content creation, branding and visual storytelling, and brand consistency across platforms. The instructor will also support students in preparing for internships, secondary education, and employment after program completion. This includes helping students with internship tasks as needed and supervising any interns working onsite. 

Essential Job Functions and Responsibilities

Instruction & Curriculum Delivery  

  • Provide technical instruction and introduction to digital marketing to young adults with little or no previous experience 

  • Facilitate curricula that is sector-focused, labor-market informed, and builds relevant, job-ready skills 

  • Facilitate certification training and lead participants in obtaining relevant credentials 

  • Integrate the use of AI tools for content creation across marketing lessons and projects 

  • Emphasize branding, visual storytelling, and brand consistency across content types and platforms 

  • Deliver content in a way that is engaging, accessible, and relatable to youth learners from a range of backgrounds 

Student Support & Career Readiness 

  • Support students in exploring and preparing for both employment and secondary education pathways after program completion 

  • Assist students with internship-related tasks and supervise interns placed at onsite internship locations 

  • Monitor participant progress and implement individualized education plans 

  • Grade and provide timely feedback on weekly assessments, projects, and class participation 

Industry Knowledge & Professional Practice 

  • In partnership with the Employment Team, maintain up-to-date knowledge of digital marketing industry trends, tools, platforms, and certifications 

  • Engage in ongoing training around youth development strategies such as Motivational Interviewing (MI) 

  • Participate in internal professional development and instructional coaching 

Data, Tracking, & Evaluation 

  • Track and input data related to attendance, performance, and credential attainment using internal and external systems 

  • Contribute to data tracking, evaluation, and reporting to support program improvement 

Collaboration & Organizational Engagement 

  • Collaborate with inter-disciplinary program staff to ensure strong student outcomes and improved educational practices 

  • Coordinate with OBT’s Outreach & Communications team and other program teams to integrate student work into outreach and recruitment strategies 

Knowledge, Skills and Abilities

  • Ability to engage and support diverse learners, including those with barriers to employment or education 

  • Deep familiarity with current and emerging digital marketing tools, platforms, and trends, including AI tools used in marketing workflows 

  • Proficiency and ability train learners in Adobe Creative Suite, especially Illustrator, as well as Canva, Google Suite, and common social media tools 

  • Strong grasp of marketing analytics platforms such as Google Analytics and Meta Ads Manager 

  • Ability to interpret program data to inform instruction and improve outcomes 

  • Skilled at creating immersive, hands-on classroom experiences focused on real-world application 

  • Strong organizational, communication, and classroom management skills 

  • Comfort with giving and receiving feedback, and openness to continuous learning and growth 

  • Demonstrated ability to work effectively within a collaborative team setting 

  • Strong commitment to youth development and a student-centered approach 

Education and Experience/Training

  • Bachelor’s degree in marketing, communications, public relations, social media, or a related field 

  • At least 3 years of practical industry-based experience 

  • Experience providing instruction leading to industry-recognized credentials strongly preferred 

  • Experience tracking, managing, and reporting program or participant data in Salesforce o similar CRM systems 

  • Certifications in Adobe, Google Analytics, Meta Digital Marketing, or related platforms highly preferred 

Salary

$65,000

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Digital Marketing Strategist

New York, New York millermedia7

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Job Description

Job Description

Job Description

We are looking for an experienced Digital Marketing Strategist to join our team. We are m7, a UX, Digital transformation company compelled to help solve business problems for our clients. We are now adding growth to our list of services. You will be intricate in shaping this department, and will get to own this experience. We are committed to our people here, and helping to serve others is at our core.


Responsibilities


The ideal candidate will have at least 4 years of direct SEM, display, and paid social experience, either in-house or working for another agency. Mastery of the techniques used to excel on platforms such as Google Ads, Microsoft Ads, Facebook, and LinkedIn is essential.


You Will

• Develop and own paid media strategy that drives business results for our clients.

• Manage a team of digital paid media specialists, helping them to set and achieve career and work-related goals, continually grow and improve in their roles and solve problems related to their work.

• Help solve problems, wherever they arise. You don’t need to know the solution to every problem, but you need to be able to help the team find it.

• Collaborate with your team and leadership to continually improve our processes, including around developing keyword and campaign strategy, ad and landing page testing, and bid and budget management.

• Analyze and assess the performance of all clients campaigns, translating quantitative and qualitative data into actionable insights and recommendations for revising campaign strategy.

• Ensure that the paid media team is communicating regularly with clients on status, timeline, budget, deliverables, performance reporting, and competitive and landscape intelligence.

• Prepare weekly and monthly performance reports for both clients and internal team leads to assess performance.

• Collaborate with our SEO team to identify the best keyword phrases to target in multi-dimensional paid marketing campaigns.


Benefits

• A creative environment to do the best work of your career.

• An amazing team of developers, designers, marketers, project managers.

• Flexible hours.

• Paid vacation policy

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