156 Digital Marketing jobs in Sunnyvale

Exponent is the only premium engineering and scientific consulting firm with the depth and breadth of expertise to solve our clients' most profoundly unique, unprecedented, and urgent challenges.

We are committed to engaging multidisciplinary teams of science, engineering, and regulatory experts to empower our clients with solutions that create a safer, healthier, more sustainable world. For over five decades, we've connected the lessons of past failures with tomorrow's solutions to advise clients as they innovate technologically complex products and processes, ensure the safety and health of their users, and address the challenges of sustainability.

Join our team of experts with degrees from top programs at over 500 universities and extensive experience spanning a variety of industries. At Exponent, you'll contribute to the diverse pool of ideas, talents, backgrounds, and experiences that drives our collaborative teamwork and breakthrough insights. Plus, we help you grow your career through mentoring, sponsorship, and a culture of learning. Thanks for your interest in joining our team!

Key statistics:

1,100+ Team members
• 950+ Consultants
• 640+ Ph.D.s
• 90+ Disciplines
• 30+ Offices globally

Exponent is looking for a Digital Marketing Specialist in Oakland, CA or Menlo Park, CA to orchestrate lead-generation campaign strategies in multiple marketing channels.

• Learning Exponent's complex scientific and engineering consulting business
• Understanding our client audiences and personas
• Leveraging different types of creative content for campaigns and experimenting with different types of campaigns that will increase client conversion rates
• Using marketing tech stack and optimizing tools, including HubSpot, SEMrush, Deltek VantagePoint
• Managing events in HubSpot, including creating assets such as landing pages, emails, workflows
• Managing lead nurture campaigns
• Applying innovative lead generation tactics
• Writing compelling content for web, email, and social campaigns
• Creating internal and external corporate campaigns for topics related to Life at Exponent, recruiting, and brand messaging as well as business initiatives
• Applying account-based marketing tactics and automation workflows for specific targets and industries
• Owning campaigns in LinkedIn and other digital channels
• Optimizing our LinkedIn company page and using LinkedIn features to increase brand eminence
• Keeping Exponent current when it comes digital marketing trends and emerging technologies to drive innovation
• Synthesizing and analyzing data from HubSpot, CRM, Google Analytics, SEMrush, LinkedIn, and other applications
• Creating reports that evaluate the impact of marketing activities at both the strategy and campaign levels
• Paid LinkedIn campaigns and Google Ads
• Partner with IT department to integrate marketing technology tools and company's CRM
• Optimizing Exponent's brand in LLMs and increasing search in LLMs
• Coordinating with marketing tech account representatives and administering systems
• Improving website search functionality using tools such as MeiliSearch or other semantic-based search to enhance user experience and content discoverability for clients on exponent.com
• Implementing and optimizing SEO strategies to improve Exponent's visibility and ranking on Google
• Implementing and optimizing search strategies for website and social channels and staying abreast of trends and changes in marketing landscape

• Bachelor's degree in marketing, business, communication, journalism, English or related field
• Ability to write compelling content and use LLMs to optimize this content
• Strong data analysis and data presentation skills
• 6-8 years of marketing experience
• Experience developing and implementing strategic marketing communications plans and B2B programs
• Proficiency and experience with building Power BI dashboards
• Ability to plan, carry out and provide support for projects with minimal supervision
• Proficiency in MS Office and PowerPoint
• Excellent reporting and Excel skills
• Ability to use HubSpot or other marketing software to build landing pages, forms, email campaigns, nurture campaigns, workflows, and how to schedule social media; understanding of HubSpot properties for reporting purposes
• Ability to create UTM codes for reporting purposes
• Experience with paid campaigns in LinkedIn and Google
• Expert in G4, Google Tag Manager, and Looker Studio
• Proficiency in Drupal or WordPress
• Proficiency in SEMRush
• Experience using multiple LLMs to increase productivity and optimize strategy
• Understanding of how LLMs work and ingest content
• Experience with semantic based search
• Knowledge of html is a plus

To learn more about life at Exponent and our impact, please visit the following links:

We value and encourage diversity, equity and inclusion across all facets of our firm. Having a team built of people with different backgrounds, skills and perspectives allows us to provide better value to our clients and enjoy an enriched work environment.

Our firm is committed to offering a variety of programs and resources to support health and well-being. We believe that providing competitive benefits, as well as compensation and recognition programs, empowers our staff to do work that makes a difference.

At Exponent, we have found that in-person interactions deepen employee engagement and are crucial for development, for realizing the full potential of our talented and diverse teams, and for building a more inclusive workplace where all have a sense of belonging. In our offices, you can expect a supportive culture and a collaborative, dynamic, multi-disciplinary work environment.

The pay rate for this position is dependent on experience and capabilities which will be assessed during the interview process.

Access benefits information on our Life @ Exponent page:

Exponent is a proud equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.

If you need assistance or accommodation due to a disability, you may email us at

• Develop and execute integrated digital marketing strategies across multiple channels (SEO, SEM, social media, email, content marketing, etc.).
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Create and manage engaging content strategies, including blog posts, website copy, and social media updates.
• Develop and execute email marketing campaigns, including segmentation, automation, and A/B testing.
• Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide regular reports with actionable insights.
• Monitor market trends and competitor activities to identify new opportunities.
• Collaborate with design, product, and sales teams to ensure brand consistency and campaign alignment.
• Manage the digital marketing budget effectively.
• Stay up-to-date with the latest digital marketing technologies and best practices.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in digital marketing, with a focus on strategy development and campaign execution.
• Proven experience with SEO, SEM, content marketing, social media marketing, and email marketing.
• Proficiency in Google Analytics, Google Ads, and other relevant marketing analytics platforms.
• Experience with marketing automation tools (e.g., HubSpot, Marketo) is a plus.
• Strong analytical and problem-solving skills, with the ability to interpret data and draw meaningful conclusions.
• Excellent written and verbal communication skills.
• Ability to work effectively in a hybrid environment, collaborating with both in-office and remote team members.
• A creative mindset with a passion for digital innovation.
• Experience in the technology sector is highly desirable.

• Develop, implement, and manage comprehensive digital marketing campaigns across channels such as SEO, SEM, social media, email marketing, and content marketing.
• Create engaging and compelling content for social media platforms, blog posts, website copy, and email newsletters.
• Manage and optimize paid advertising campaigns (e.g., Google Ads, social media ads) to maximize ROI and reach target audiences.
• Monitor and analyze website traffic, campaign performance, and key marketing metrics using tools like Google Analytics.
• Identify trends and insights, and optimize campaigns based on performance data and market research.
• Collaborate with cross-functional teams, including design, product, and sales, to ensure brand consistency and campaign alignment.
• Develop and execute social media strategies to increase brand awareness, engagement, and community growth.
• Manage email marketing campaigns, including list segmentation, automation, and performance tracking.
• Stay abreast of the latest digital marketing trends, tools, and best practices, and apply them to enhance campaign effectiveness.
• Conduct A/B testing and other optimization strategies to improve conversion rates and user experience.
• Prepare regular reports on marketing campaign performance, providing insights and recommendations for improvement.
• Contribute to the overall content strategy and calendar development.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3-5 years of proven experience in digital marketing, with a strong understanding of SEO, SEM, social media marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software (e.g., Mailchimp, HubSpot).
• Excellent content creation and copywriting skills.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Experience with CMS platforms (e.g., WordPress) is a plus.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote setting.
• Strong communication and collaboration skills, with experience working in a remote team environment.
• Creative thinking and a passion for digital innovation.
• Certifications in Google Ads, Google Analytics, or social media marketing are a plus.

• Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree preferred.
• Minimum of 7 years of experience in digital marketing, with a strong focus on strategy development and campaign execution.
• Proven track record of success in managing SEO, SEM, social media, email marketing, and content marketing campaigns.
• Demonstrated experience in analyzing marketing data and using insights to optimize campaign performance.
• Proficiency in marketing automation platforms and CRM systems.
• Excellent written and verbal communication skills.
• Strong project management and organizational abilities.
• Experience in the technology sector is a plus.

• Develop and implement integrated digital marketing strategies across multiple channels.
• Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive organic traffic.
• Create and execute social media marketing strategies to increase engagement and brand visibility.
• Develop and manage content marketing initiatives, including blog posts, articles, and website copy.
• Design and execute email marketing campaigns to nurture leads and engage customers.
• Manage paid advertising campaigns (PPC, social media ads, display ads) within budget.
• Analyze campaign performance using web analytics tools (e.g., Google Analytics) and generate detailed reports.
• Identify target audiences and tailor marketing messages to resonate with them.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with design and content teams to ensure brand consistency across all digital platforms.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing strategy and execution.
• Proven experience with SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency in using digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, HubSpot).
• Strong understanding of digital marketing principles and best practices.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Exceptional written and verbal communication skills.
• Ability to work independently and manage multiple projects in a remote environment.
• Creative mindset with a passion for innovation in digital marketing.

• Develop, implement, and manage integrated digital marketing campaigns across various channels including SEO, SEM, social media, email, and content marketing.
• Define and track key performance indicators (KPIs) for all digital marketing efforts, reporting on campaign success and providing actionable insights.
• Manage and optimize paid advertising budgets across platforms like Google Ads and social media advertising networks to maximize ROI.
• Oversee SEO strategy, including keyword research, on-page optimization, link building, and technical SEO.
• Develop and execute social media marketing strategies to increase brand awareness, engagement, and lead generation.
• Manage email marketing campaigns, including list segmentation, automation, and A/B testing.
• Collaborate with content creators to develop engaging and relevant content that supports marketing objectives.
• Analyze website traffic and user behavior using tools like Google Analytics to identify areas for improvement and optimize conversion rates.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Work closely with product and sales teams to ensure marketing efforts are aligned with business goals and product launches.
• Conduct competitive analysis to identify market opportunities and threats.
• Manage relationships with external agencies and vendors as needed.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• A minimum of 6 years of progressive experience in digital marketing, with a proven track record of success in driving user acquisition and growth.
• Expertise in SEM (Google Ads), SEO, social media marketing, and email marketing automation.
• Proficiency with analytics tools such as Google Analytics, Google Tag Manager, and marketing automation platforms (e.g., HubSpot, Marketo).
• Strong understanding of content marketing principles and strategy.
• Excellent analytical and data interpretation skills, with the ability to translate data into actionable insights.
• Strong written and verbal communication skills, with excellent copywriting and editing abilities.
• Experience managing budgets and optimizing ad spend effectively.
• Highly organized, self-motivated, and adept at managing multiple projects in a remote, fast-paced environment.

• Develop and execute integrated digital marketing strategies to increase brand awareness and lead generation.
• Manage and optimize SEO/SEM campaigns to improve organic search rankings and drive qualified traffic.
• Oversee social media strategy and execution across relevant platforms.
• Plan and execute email marketing campaigns, including automation and segmentation.
• Develop and manage content marketing initiatives to attract and engage target audiences.
• Analyze campaign performance data, provide insights, and make data-driven recommendations for optimization.
• Manage the digital marketing budget effectively, ensuring maximum ROI.
• Collaborate with internal teams (content, design, sales) to ensure cohesive brand messaging.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Monitor and report on website traffic, lead generation, and other key performance indicators.

• Proven experience in digital marketing management.
• Strong understanding of SEO, SEM, social media, email marketing, and content marketing.
• Proficiency with analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong project management and organizational abilities.
• Experience in managing marketing budgets.
• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).