13 Digital Marketing jobs in Walled Lake

How many companies can say they've been in business for over 177 years!

Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles ever-changing environments in a fast-paced world, meeting it with cutting edge of technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team!

What's the role?

Are you a detail-oriented digital marketer with a passion for SEO, content, and campaign strategy? Join our high-energy, collaborative B2B marketing team that's driving growth through cutting-edge mar-tech tools and creative execution.

As a Digital Marketing Specialist, you'll play a hands-on, multi-functional role supporting strategic initiatives-from optimizing content in Adobe Experience Manager (AEM) and executing digital ad campaigns to writing blog content optimized for SEO and generative AI, and running webinars that engage and convert.

You'll work closely with the Digital Marketing Manager and cross-functional teams to manage multiple fast-paced projects, track performance, and evolve our digital strategy for maximum impact.

Sound Interesting?

Here's what you'll do:

• Collaborate on digital marketing strategy and execution
• Optimize website content in AEM to drive engagement and leads
• Run and refine SEO strategies to improve visibility
• Design digital ads and support multichannel campaigns (web, email, social)
• Write blog content optimized for SEO and generative AI
• Plan, coordinate, and execute webinars
• Analyze campaign data and make performance-driven recommendations
• Assist with various marketing projects, including print/digital collateral
• Ensure brand consistency across all digital content

Do you qualify?

• 3+ years of experience in digital marketing, with a strong focus on SEO, content development, and campaign execution
• Proficiency in social media advertising, including platforms like LinkedIn Ads and Meta Ads, with experience using audience targeting or intent data tools
• A track record of writing and optimizing content for SEO and generative AI-driven search visibility
• Strong knowledge of marketing performance analytics via Google Analytics, Mixpanel, or similar tools
• Familiarity with SEO platforms such as Ahrefs, SEMrush, or equivalent
• Experience using Adobe Creative Suite (Photoshop, Illustrator, InDesign), Adobe Express, or Canva for ad and content design
• Hands-on experience with Adobe Experience Manager (AEM) or other CMS platforms
• Excellent communication and cross-functional collaboration skills
• A positive, proactive mindset, sharp attention to detail, and the ability to thrive in a fast-paced, deadline-driven environment
• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce)
• Bachelor's degree in Marketing, Communications, or a related field (preferred)
• Certifications in Google Ads, Google Analytics (GA4), Meta Ads, or LinkedIn Marketing (preferred)

We have amazing benefits to support you as an employee at ZEISS!

• Medical
• Vision
• Dental
• 401k Matching
• Employee Assistance Programs
• Vacation and sick pay
• The list goes on!

Your ZEISS Recruiting Team:
Maria Khalil

Zeiss provides Equal Employment Opportunity without unlawful regard to an Applicants race, color, religion, creed, sex, gender, marital status, age, national origin or ancestry, physical or mental disability, medical condition, military or veteran status, citizen status, sexual orientation, pregnancy (includes childbirth, breastfeeding or related medical condition), genetic predisposition, carrier status, gender expression or identity, including transgender identity, or any other class or characteristic protected by federal, state, or local law of the employee (or the people with whom the employee associates, including relatives and friends).

Job Description

Company Description

Overall Digital Strategy Management – Alignment with Oversight of the Digital Team, External & Internal Digital Client Relations (ownerships, VG operations team, & VG support departments), Training & Mentorship, Budgeting & Financial Collaboration, Vendor Relations, Digital Performance Analysis, and Brainstorm New Products/Services for GREENWORKS Studio. Reports to SVP GWS, Direct Reports would be Digital Marketing Manager, Reputation Manager, Website Manager and any new hire growth position.

• Develop digital marketing analysis for individual properties, regional campaign initiatives, and recruiting efforts. (Financial Estimates, Repositioning Strategies, Lease-Up Strategies, Presentation Materials, and more).

· Develop digital marketing financial estimates related to digital marketing analysis provided and/or generated.

· Attend Transition and Disposition calls to maintain Transition and Disposition Boards as current in Project Management Software (Monday.com), for GWS team alignment and management.

· Maintain Media Plan Dashboard for GWS team alignment.

· Run Social Media Content Management Service.

· Run VG Corporate Social Media Strategy and Campaign

· Assist in naming proposals in collaboration with internal team members.

• Establish team KPIs and ensure digital channels meet or exceed all financial and engagement targets. Work with Digital and Business Analytics team to automate more of the digital reporting and continue to find new ways to deliver digital reporting to clients.

• Gain understanding into customer needs through collection of competitive landscape analysis, audits, A/B testing, usage/success analysis; making adjustments to strategy and execution as needed.

• Evaluate and implement new tools and programs to improve workflows for the GREENWORKS Studio team. Continue overseeing and provide support on Monday.com and PandaDoc which are the most recent tools that have been introduced to the team.

• Evaluate all current outside vendors utilized by the GREENWORKS Studio team to ensure we have the best partners in the digital space and make recommendations for change if needed to ensure we hit revenue goals and provide the most up-to-date marketing strategies to our clients. Negotiate advertising rates and contracts with vendors and third-party clients, annually.

• Achieve financial objectives by assisting in preparing an annual GWS budget as needed alongside SVP and Senior Director of Operations; analyzing variances; initiating corrective actions.

• Build (as needed) and manage the digital marketing team ensuring clear, integrated team goals with delineated roles and responsibilities to support client’s needs. Schedule weekly meetings with direct reports as a group and individual check-in calls to ensure project workload is manageable.

• Attend annual in-person meetings in Detroit to collaborate, brainstorm, and work together as a team. Meetings to be held a couple times a year or as needed.

• Interfaces with outside clients and/or RSMD’s to convey the services offered by GREENWORKS Studio and how those services match up with their asset. This can be for potential Village Green clients during the RFP process, current VG clients, and potential outside clients solely for GREENWORKS Studio.

• Main partner and bridge to IT/Digital Team & Operations Support. Work with them on analytics, dashboards, be the go between IT/BA/GWS on transitions, dispositions and stabilized sites.

· Schedule reoccurring monthly meetings (as needed) with the RSMD’s to understand on-site trends, digital marketing needs, additional support needed, etc.

· Participate and join calls with the IT/BA/Digital Team to keep line of communication open and provide any updates they need from the GREENWORKS Studio side of the house, as needed.

• Maintain professional and technical knowledge by attending educational workshops; reviewing; establishing personal networks; participating in professional societies.

• Responsible to track both vendor invoices and client invoices in conjunction with accounting team with related direct service responsibility.

• Ability to manage a backlog, establish priorities, multi-task, and work proactively and independently. With a strong ability to coordinate and manage several projects at once.

• Ability to partner with internal staff to maintain brand consistency and integrity.

• Collaborate and meet regularly with GWS SVP and Director of Operations to ensure consistency across GREENWORK Studio.

• Run Weekly GWS Team Meetings.

· Ability to create functional strategies and specific objectives for the sub-function and works to support the functional infrastructure of the department/company.

· Requires 2+ years  experience

· Ability to communicate effectively

· Previous experience with Microsoft O365 suite of products

· Collaborative and problem resolution

We are an equal opportunity employer with a commitment to diversity.  All individuals, regardless of personal characteristics, are encouraged to apply. Our locations are drug-free and pre-employment drug tests are required. Background checks are also required before employment begins.

Job Description

Come join our team! DENTAL ADVISOR has over 300 Clinical Advisors Nationwide, a State-of-the-art Biomaterials Research Center in Ann Arbor, MI, and has supported the dental profession as an independent, third-party research organization reporting evidence-based data relating to clinical and laboratory properties of dental products and equipment for over 40 years.

The Digital Marketing Strategist will oversee the planning, execution, and optimization of the company’s digital marketing initiatives across multiple channels. This role encompasses social media, paid advertising, SEO, email marketing, content strategy, and analytics. The Strategist will develop and implement data-driven campaigns to increase brand visibility, generate qualified leads, and support overall business growth. By combining creativity with analytical skills, the Digital Marketing Strategist will play a key role in connecting with target audiences, strengthening brand positioning, and achieving measurable business objectives.

ESSENTIAL DUTIES and RESPONSIBILITIES:

Strategy & Planning

• Develop, implement, and refine digital marketing strategies that align with business goals.
• Identify and segment target audiences, perform competitive analysis, and stay current with platform and industry trends.
• Collaborate with leadership to plan integrated campaigns that combine social media, SEO, paid ads, and email marketing.

Campaign & Channel Management

• Manage digital ad campaigns across platforms (Google Ads, Meta, LinkedIn, etc.), including budget allocation, A/B testing, and audience targeting.
• Oversee website updates, landing pages, and SEO initiatives to increase web traffic and conversion rates.
• Coordinate cross-channel campaigns to ensure brand consistency and maximize reach.

Content Creation & Calendar Management

• Develop and manage a comprehensive content calendar across digital channels.
• Create and publish engaging multimedia content (copy, graphics, and video) tailored to different platforms and target audiences.
• Ensure all content aligns with brand standards and marketing objectives.

Community Engagement

• Monitor and manage social media interactions, respond to inquiries, and build a strong online community presence.
• Collaborate with internal teams to highlight company achievements, culture, and services.

Analytics & Optimization

• Track and analyze campaign performance using digital analytics tools (Google Analytics, HubSpot, etc.).
• Report on KPIs, ROI, and campaign effectiveness with actionable recommendations for optimization.
• Leverage data to continuously improve strategies, content, and channel performance.

Innovation & Expertise

• Stay updated on emerging digital marketing trends, tools, and best practices.
• Recommend new platforms, strategies, and technologies to keep the company competitive.

QUALIFICATIONS and EXPERIENCE:

• Education : Bachelor’s degree in Marketing, Communications, Business, or related field; advanced certifications in digital marketing are a plus.
• Experience : 5+ years of proven success in digital marketing, including managing paid ads, SEO, social media, and content strategy.
• Campaign Management : Expertise in running and optimizing multi-channel digital campaigns with measurable ROI.
• Technical Skills : Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics, HubSpot (or similar CRM/automation tools), and SEO tools (SEMRush, Moz, etc.).
• Content Creation : Ability to craft compelling written, visual, and video content tailored to different audiences.
• Project management: Ability to manage multiple projects, track timelines, and adhere to budgets.
• Analytical Ability : Strong data analysis skills to evaluate campaign performance and inform decision-making.
• Communication : Excellent written and verbal communication skills; ability to collaborate across departments.
• Strategic Thinking : Strong problem-solving, adaptability, and ability to manage multiple projects in a fast-paced environment.

POSITION DETAILS

Type: Full-Time, On-Site

Schedule: Monday – Friday, standard business hours

Location: Ann Arbor, MI

Compensation: Competitive salary commensurate with experience, plus benefits

Job Description

Benefits:

• Opportunity for advancement

• Competitive Compensation
• Great Work Environment
• Career Advancement Opportunities

• Create content for social media across multiple platforms in a variety of formats
• Create and edit marketing and sales collateral for retail channels aligning with social calendar and
• Maintain a compliant social channel per cannabis industry standards by staying up to date on all relevant regulations
• Monitor social media interactions across all platforms
• Work closely with the rest of the social media team to stay on-brand and maintain an accurate voice across all platforms
• Monitor social media trends with an eye for implementing them within the current marketing campaign
• Manage and maintain a living social media calendar at least one month ahead at all times
• Work closely with other teams as needed to ensure brand consistency
• Create reports that show the progress and outcomes of social media campaigns
• Ability to coordinate lifestyle and product photoshoots with local artists
• Ability to source local artists to help create materials that they do not have the expertise to create themselves
• Design marketing assets including menus, posters, stickers, swag, promotional material, in-store collateral
• Affordably source marketing assets listed above and maintain strong relationships with sourcing vendors

• Strong familiarity with all major social media platforms, including understanding social media trends
• Familiarity with computer programs such as the Microsoft Office suite, photo editing software, and video editing software
• Strong written and verbal communication skills
• The ability to work well both independently and as part of a team
• Strong design skills and ability to edit quickly on the fly
• Ability to work well with other artists, designers, photographers, etc
• General knowledge of the cannabis industry and what is working, and not working, for various brands in the space
• Experience in the cannabis industry navigating the regulations of social media as it relates to cannabis and CBD
• A passion for cannabis and/or CBD. Everyone in the company loves the plant in one way or another, and we want our employees to share our ideals in that respect.

Job Description

AmeriCare Medical is seeking an energetic, dedicated and creative Marketing and Social Media Specialist with graphic design skills to grow our existing social media presence and marketing initiatives in the home healthcare space. The perfect candidate will have an upbeat personality, enjoy working in a collaborative environment, display a professional attitude and be able to work under pressure when faced with project deadlines. This is a Monday – Friday 8:30 – 5:00 in-office position based in Troy, Michigan.

Only candidates local to Troy, Michigan will be considered.

Benefits

Our full-time employees enjoy generous benefits, many beginning the first of the month following 60 days of employment:

• Medical/RX
• Dental
• Vision
• Life/AD&D Insurance(company-paid)
• Long Term Disability (company-paid)
• Voluntary Life/AD&D Insurance (employee and family, employee paid)
• Short-term Disability Insurance (employee paid)
• Profit-Sharing Retirement Plan (after meeting eligibility, company funded)
• Paid Time Off (after 90 days)
• Bonus
• Employee Discount
• Company cellphone

Essential Duties and Responsibilities

• Expand company presence by creating and managing social media platforms (YouTube, Facebook, Snapchat, X (Twitter), Instagram, Constant Contact, etc.) that align with marketing goals
• Maintain/establish relationships with referral sources to include Hospital Liaisons, Medical Case Managers. Etc.
• Maintain corporate websites with updates, press releases, news, and special interest items to ensure brand consistency
• Collaborate with Web Developer to improve design and make improvements to company websites to increase exposure
• Manage online reviews
• Analyze metrics and adjust strategies to improve marketing efforts and ad campaigns
• Work with CEO and sales team to promote company vision with marketing materials, promotional items, and online advertising
• Manage the logistics for corporate tradeshows, media events, programs, and company-sponsored events
• Oversee company merchandise orders, i.e., clothing, brochures, flyers, banners, posters, etc.

Qualifications

• Bachelor’s degree in Communications, Marketing, or like
• Proficiency with Word Press, Microsoft Office, Adobe InDesign, Photoshop, etc.
• In-depth knowledge of social media platforms
• Understanding of social media publishing, monitoring and analytical tools; ability to analyze and interpret metrics and translate into strategic decisions
• Strong written and creative skills
• Ability to excel independently; a true starter with a can-do attitude

Job Description

Description:

The Social Media Manager is responsible for creating, curating, and executing original, professional content for The Pulpo Group (TPG) restaurant brands. This role combines social strategy, photography, videography, and content management to grow brand visibility and engagement across all platforms (Instagram, Facebook, TikTok, etc.). In addition to their own content creation, the Social Media Manager will build and oversee a team of location-specific content creators, ensuring each brand’s story is authentically represented and consistently elevated.

The Social Media Manager will also develop and execute the organization’s social media strategy—creating engaging content, managing online communities, tracking performance, and aligning social efforts with broader marketing campaigns to increase brand awareness and engagement. The role requires managing each brand’s presence by producing dynamic content, responding to guests, engaging with local groups and influencers, and tailoring strategies unique to each TPG location, as well as leading food and beverage photoshoots, event coverage, and other marketing needs as directed by the Director of Marketing.

This is a full-time, in-person role. The Social Media Manager drives content creation and strategy for TPG’s restaurants, blending photography, videography, and community management to grow brand awareness and engagement. Being on-site and immersed in daily operations is essential to capture authentic, real-time content, while also executing campaigns, managing online communities, and covering photoshoots and events to bring each brand’s story to life.

STRATEGY & PLANNING

• Develop and implement tailored social media strategies for each TPG brand (Sava’s, Aventura, The Dixboro Project, and The Pulpo Group) to drive growth in following, engagement, and brand awareness.
• Build monthly content calendars and weekly posting schedules for review, including feed posts, reels, and stories.
• Analyze current social media efforts to identify weaknesses and recommend improvements.
• Set, monitor, and react to key performance indicators (KPIs) to measure success and adjust strategies accordingly.
• Stay ahead of industry and platform trends, algorithm updates, and best practices to proactively suggest new ideas, campaigns, and collaborations.

CONTENT CREATION

• Capture compelling photography and videography that showcases menu items, events, restaurant experiences, and behind-the-scenes stories.
• Edit and format content optimized for each platform (Instagram, TikTok, Facebook, etc).
• Organize and execute scheduled food, beverage, and event photoshoots.
• Ensure all content is on-brand and aligned with company values and goals.
• Leverage social media trends to create timely, engaging, and shareable content that amplifies reach and following.

COMMUNITY MANAGEMENT

• Monitor and respond to DMs, comments, mentions, and reviews across all accounts in a timely and professional manner to foster community engagement.
• Engage with local businesses, influencers, and community groups to build brand awareness and partnerships.
• Track competitor activity and industry trends to identify opportunities for engagement
• Manage online communities by creating a consistent, positive, and engaging brand presence.

EXECUTION & ANALYTICS

• Post consistently with a balanced mix of feed posts, reels, and stories.
• Manage and optimize paid Meta ad campaigns, including budgets, targeting, and tracking results.
• Monitor and analyze performance data using social media management tools for scheduling, listening, and analytics.
• Provide insights and recommendations for content optimization and campaign improvements.
• Ensure brand consistency across all accounts, including profile photos, biographies, links, hours, etc.

COLLABORATION

• Partner with the Director of Marketing, chefs, managers, and event coordinators to ensure timely promotion of specials, menu updates, and events.
• Build and oversee a team of location-specific content creators to ensure each brand’s story is authentically represented and consistently elevated.
• Collaborate with the Director of Marketing and Marketing Coordinator to develop cross-channel assets and campaigns, and support photography and content needs for other marketing initiatives such as event promotions, newsletters, and promotional materials.
• Contribute creative ideas that align with the goals, values, and unique voice of each brand.
• Use project management tools (Asana, Google Workspace) to stay aligned with the team.

Applications without a portfolio will not be considered. Please provide:

• Portfolio link demonstrating photography/videography skills.
• Examples of managed social media accounts or screenshots of published work with engagement metrics.
• Submit this by using the Cover Letter link in your application submission process.

JOB REQUIREMENTS

• Minimum 2-3 years of social media management and strategy experience is a must.
• Proven experience managing social media for multiple brands (portfolio required).
• Strong photography and videography skills, including editing proficiency (Adobe Suite, Lightroom, or similar; portfolio required).
• Expert knowledge of Instagram, TikTok, and Facebook, including best practices, algorithms, and analytics.
• Smartphone with high-resolution camera, plus DSLR/mirrorless gear, lighting, and microphone for professional content creation.
• Familiarity with paid social ads and audience targeting.
• Exceptional communication and organizational skills with the ability to juggle multiple projects.
• Self-motivated, reliable, and able to work independently.
• Strong attention to detail and creative eye for forward-thinking design.
• Flexible availability, including nights and weekends as needed for event coverage.

ADDITIONAL EXPECTATIONS

• Confidence and initiative in driving projects forward.
• Adaptability to changing and urgent needs in a fast-paced restaurant environment.
• Strong follow-through and accountability.
• Passion for hospitality, food, and storytelling through digital platforms.