20 Email Marketing jobs in Maple Grove
Marketing Automation Manager
Posted 11 days ago
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Job Description
The Marketing Automation Manager develops and executes strategies to optimize marketing campaigns through automation, focusing on lead generation, customer engagement, and revenue growth while streamlining processes and improving efficiency. The Marketing Automation Manager should have a combination of technical, analytical skills in addition to a solid understanding of marketing concepts, strategies, and channels to optimize campaigns and workflows.
**Key Responsibilities:**
+ **Marketing Automation:** Implement and manage marketing automation processes, including lead scoring, nurturing campaigns, email marketing, and workflows.
+ **Segment and List Management:** Coordinate the creation and management of marketing segments and lists to target specific customer groups that support the company's marketing goals.
+ **Campaign Creation and Management:** Design, build, and execute marketing campaigns across various channels, including email, social media, and events.
+ **Customer Journey Management:** Develop and optimize customer journeys to guide prospects through the sales funnel.
+ **Coordinate Content Creation:** Work with our in-house creative team to develop engaging and relevant marketing content, including email templates, and landing pages.
+ **Promote Lead Management:** Work with internal teams to educate product/service teams to manage leads, contacts, and accounts within the Dynamics 365 platform.
+ **Event Management:** Work with business teams to coordinate, plan, and manage marketing events and webinars.
+ **System Configuration:** Work with the in-house Dynamics 365 team to configure and customize Dynamics 365 Marketing modules to meet specific business needs.
+ **Performance Analysis:** Track and analyze marketing performance, identify areas for improvement, and optimize campaigns for better results.
+ **CRM integration:** Ensure seamless integration between the marketing automation platform and Dynamics 365 CRM system to facilitate data synchronization and streamline lead management.
**Skills and Qualifications:**
+ **5+ Years Experience with Dynamics 365 Marketing:** Proven experience in using and administering Dynamics 365 Marketing (or similar marketing automation platforms).
+ **Power Platform Experience:** Proven experience in using Microsoft's Power Platform to automate repetitive tasks, analyze data, and create visualizations to demonstrate effectiveness.
+ **Marketing Knowledge:** Strong understanding of marketing principles, strategies, and best practices.
+ **Analytical Skills:** Ability to analyze data, identify trends, and make data-driven decisions.
+ **Communication Skills:** Excellent written and verbal communication skills.
+ **Problem-Solving Skills:** Ability to identify and resolve issues related to marketing campaigns and processes.
+ **Technical Skills:** Familiarity with CRM systems, email marketing platforms, and other marketing technologies.
+ **Certifications:** Microsoft Dynamics 365 Marketing certifications are a plus.
+ **Project Management:** Experience managing marketing projects and campaigns.
+ **Teamwork:** Ability to work effectively with cross-functional teams.
**Education:**
+ Bachelor's degree in marketing, Computer Science, Information Technology, or a related field.
**Experience:**
+ 3-5 years of Marketing experience
This position is a remote, work from home position. PCG is a remote-friendly organization and is committed to creating a culture where remote work remains a vital part of the company's success. To be successful in a remote work role at PCG, you must:
+ be available during your set working hours.
+ have a safe, private, and distraction-free environment in which to complete your work, and
+ be able to give your full attention to the completion of your PCG job duties.
Some travel to the office or elsewhere may be required for team meetings, client meetings, etc.
We are accepting applications on an ongoing basis until filled.
Compensation for roles at Public Consulting Group varies depending on a wide array of factors including, but not limited to, the specific office location, role, skill set, and level of experience?As required by applicable law, PCG provides the following reasonable range of compensation for this role: $120,000 to $130,000. In addition, PCG provides a range of benefits for this role.
**Compensation:**
Compensation for roles at Public Consulting Group varies depending on a wide array of factors including, but not limited to, the specific office location, role, skill set, and level of experience. As required by applicable law, PCG provides the following reasonable range of compensation for this role below. In addition, PCG provides a range of benefits for this role, including medical and dental care benefits, 401k, PTO, parental leave, bereavement leave.
**EEO Statement:**
Public Consulting Group is an Equal Opportunity Employer dedicated to celebrating diversity and intentionally creating a culture of inclusion. We believe that we work best when our employees feel empowered and accepted, and that starts by honoring each of our unique life experiences. At PCG, all aspects of employment regarding recruitment, hiring, training, promotion, compensation, benefits, transfers, layoffs, return from layoff, company-sponsored training, education, and social and recreational programs are based on merit, business needs, job requirements, and individual qualifications. We do not discriminate on the basis of race, color, religion or belief, national, social, or ethnic origin, sex, gender identity and/or expression, age, physical, mental, or sensory disability, sexual orientation, marital, civil union, or domestic partnership status, past or present military service, citizenship status, family medical history or genetic information, family or parental status, or any other status protected under federal, state, or local law. PCG will not tolerate discrimination or harassment based on any of these characteristics. PCG believes in health, equality, and prosperity for everyone so we can succeed in changing the ways the public sector, including health, education, technology and human services industries, work.
Public Consulting Group is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, protected veteran status, or status as a qualified individual with a disability. VEVRAA Federal Contractor.
Senior Marketing Automation Specialist
Posted today
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By joining Bio-Techne, you'll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.
Pay Range:
$69,800.00 - $114,800.00
The Sr. Marketing Automation Specialist will work with our campaign management and digital marketing teams to develop and deploy our email and nurture programs to increase customer engagement and drive revenue. This role facilitates the development of emails and landing pages using Marketo and provides strategic recommendations to improve performance based on the ROI/effectiveness of these programs. A successful Sr. Marketing Automation Specialist will stay abreast of new technologies and changes in the digital marketing environment to best serve the objectives of the organization. Continuously improve efficiency and effectiveness of marketing business processes.
Key Responsibilities:- Build and execute marketing campaigns across marketing automation and 3rd party platforms.
- Prepare Marketo emails, landing pages, forms, smart campaigns, and list loads as needed and within assigned timelines.
- Understand capabilities and functionality of Marketo Nurture Programs and build upon requests.
- Support QA and testing of all Marketo programs, individual assets, and integrations between platforms. Support initiatives to integrate new 3rd party tools.
- Support strategy sessions for assigned business units with campaign development, updates, and recommendations based on data and quarterly goals.
- Able to segment prospect database to target campaigns and improve message relevancy.
- Apply tracking and reporting to all Marketing Automation tactics.
- Assist with troubleshooting issues across all assigned business units.
- Assist with Marketo data hygiene, system maintenance and lead management.
- Bachelor's Degree required
- 2- 3 years of experience in marketing automation/email marketing such as Marketo, Marketing Cloud/ExactTarget, Eloqua, Pardot, or HubSpot. Marketo preferred
- Knowledge of Adobe Creative Suite
- Familiar with email marketing, CRM, database concepts, and related concepts
- Knowledge of HTML and CSS; JavaScript a plus
- Strong ability to learn quickly
- Attention to details and perform at a high level of accuracy
- Strong problem-solving skills
- Act independently on routine assignments or projects
- Able to communicate professionally, both oral and written
- Plan, organize and multi-task to complete assignments in an efficient manner
- Ability to work in cross-functional teams with a solution-focused mindset and positive attitude. Must be a team player.
- Excellent communication skills
- Capable of taking initiative and finding ways to grow own skillset
- We offer competitive insurance benefits starting on day one: medical, dental, vision, life, short-term disability, long-term disability, pet, and legal and ID shield.
- We invest in our employees' financial futures through 401k plans, an employee stock purchase plan (ESPP), Health Saving Account (HSA), Flexible Spending Account (FSA), and Dependent Care FSA.
- We empower our employees develop their careers through mentorship, promotional opportunities, training and development, tuition reimbursement, internship programs, and more.
- We offer employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and belonging.
- We offer an accrued leave policy with paid holidays, paid time off, and paid parental leave.
- We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.
Bio-Techne is an E-Verify Employer in the United States.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
To protect the interests of all, Bio-Techne will not accept unsolicited resumes from any source other than a candidate application. Any unsolicited resumes sent to Bio-Techne will be considered Bio-Techne property.
Senior Marketing Automation Specialist
Posted 8 days ago
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Job Description
Pay Range:
$69,800.00 - $114,800.00
The Sr. Marketing Automation Specialist will work with our campaign management and digital marketing teams to develop and deploy our email and nurture programs to increase customer engagement and drive revenue. This role facilitates the development of emails and landing pages using Marketo and provides strategic recommendations to improve performance based on the ROI/effectiveness of these programs. A successful Sr. Marketing Automation Specialist will stay abreast of new technologies and changes in the digital marketing environment to best serve the objectives of the organization. Continuously improve efficiency and effectiveness of marketing business processes.
**Key Responsibilities:**
+ Build and execute marketing campaigns across marketing automation and 3rd party platforms.
+ Prepare Marketo emails, landing pages, forms, smart campaigns, and list loads as needed and within assigned timelines.
+ Understand capabilities and functionality of Marketo Nurture Programs and build upon requests.
+ Support QA and testing of all Marketo programs, individual assets, and integrations between platforms. Support initiatives to integrate new 3rd party tools.
+ Support strategy sessions for assigned business units with campaign development, updates, and recommendations based on data and quarterly goals.
+ Able to segment prospect database to target campaigns and improve message relevancy.
+ Apply tracking and reporting to all Marketing Automation tactics
+ Assist with troubleshooting issues across all assigned business units.
+ Assist with Marketo data hygiene, system maintenance and lead management.
**Education and Experience:**
+ Bachelor's Degree required
+ 2- 3 years of experience in marketing automation/email marketing such as Marketo, Marketing Cloud/ExactTarget, Eloqua, Pardot, or HubSpot. Marketo preferred
+ Knowledge of Adobe Creative Suite
+ Familiar with email marketing, CRM, database concepts, and related concepts
+ Knowledge of HTML and CSS; JavaScript a plus
+ Strong ability to learn quickly
+ Attention to details and perform at a high level of accuracy
+ Strong problem-solving skills
+ Act independently on routine assignments or projects
+ Able to communicate professionally, both oral and written
+ Plan, organize and multi-task to complete assignments in an efficient manner
+ Ability to work in cross-functional teams with a solution-focused mindset and positive attitude. Must be a team player.
+ Excellent communication skills
+ Capable of taking initiative and finding ways to grow own skillset
**Why Join Bio-Techne:**
**We offer competitive insurance benefits starting on day one: medical, dental, vision, life, short-term disability, long-term disability, pet, and legal and ID shield.**
**We invest in our employees' financial futures through 401k plans, an employee stock purchase plan (ESPP), Health Saving Account (HSA), Flexible Spending Account (FSA), and Dependent Care FSA.**
**We empower our employees develop their careers through mentorship, promotional opportunities, training and development, tuition reimbursement, internship programs, and more.**
**We offer employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and belonging.**
**We offer an accrued leave policy with paid holidays, paid time off, and paid parental leave.**
**We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.**
**Bio-Techne is an E-Verify Employer in the United States.**
**All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.**
**To protect the interests of all, Bio-Techne will not accept unsolicited resumes from any source other than a candidate application. Any unsolicited resumes sent to Bio-Techne will be considered Bio-Techne property.**
Bio-Techne empowers researchers in Life Science and Clinical Diagnostics by providing high-quality reagents, instruments, custom manufacturing, and testing services. Our family of brands creates a unique portfolio of products and services.
Science is our passion; it drives us to collaborate, develop, and manufacture award-winning tools that help researchers achieve reproducible and consistent results.
Digital Marketing Manager
Posted today
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Job Description
Get AI-powered advice on this job and more exclusive features. This range is provided by Adecco. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $58.00/hr - $2.00/hr Adecco Creative and Marketing is seeking a Digital Marketing Specialist to manage and execute cross-channel marketing campaigns with a focus on paid media, email marketing, website management, and campaign analytics. This role collaborates with both local and regional teams to support strategic marketing efforts and drive growth. This role is hybrid in Minneapolis, MN. Please only local candidates apply. The rate for this role is between 58- 62hr. Key Responsibilities: Execute and support campaigns across platforms including Meta, LinkedIn, ZoomInfo, StackAdapt, YouTube, and Yahoo Collaborate with local market and regional marketing teams to ensure alignment and performance Develop and manage email campaigns via Marketo (e.g., newsletters, lead gen, nurture campaigns) Build responsive emails using Chamaileon for Marketo integration Build, publish, and manage campaign landing pages and blog content using Adobe Experience Manager and Edge Delivery Services Maintain core site pages tailored for key audiences (members, brokers, employers, and consumers) Generate and deliver campaign performance reports using tools such as Adobe Analytics and Domo Work closely with a small, agile B2B growth team and coordinate with internal media and creative partners Qualifications: 3+ years managing paid media campaigns 1+ year experience with Marketo Preferred Experience: 3+ year website content management experience Familiarity with Microsoft SharePoint and Office Suite 3+ year experience with Adobe Analytics and Adobe Data Loader Ideal Candidate Attributes: Self-motivated and able to work independently Comfortable in a dynamic, fast-paced environment Strong critical thinking and process improvement skills Familiar with large-scale paid media campaign operations Experience in the healthcare industry is a plus Seniority level Seniority level Mid-Senior level Employment type Employment type Contract Job function Job function Marketing Industries Hospitals and Health Care and Insurance Referrals increase your chances of interviewing at Adecco by 2x Get notified about new Digital Marketing Manager jobs in Minneapolis, MN . Eagan, MN 120,000.00- 130,000.00 3 weeks ago Director of Growth Marketing, Direct-to-Consumer Minneapolis, MN 194,000.00- 344,200.00 1 day ago Minneapolis, MN 115,000.00- 125,000.00 3 weeks ago Director / Senior Director of Corporate MarketingGrowth, Loyalty & Digital ServicesMinneapolis, MN Minneapolis, MN 105,000.00- 175,000.00 2 weeks ago Practice Director (Marketing & Creative) Minneapolis, MN 115,000.00- 135,000.00 1 day ago Eden Prairie, MN 220,000.00- 270,000.00 3 weeks ago St Paul, MN 169,400.00- 254,000.00 1 month ago Director / Senior Director of Corporate Marketing Minneapolis, MN 105,000.00- 175,000.00 2 weeks ago St Paul, MN 169,400.00- 254,000.00 2 weeks ago Minneapolis, MN 130,000.00- 165,000.00 1 week ago Minneapolis, MN 188,000.00- 283,000.00 13 hours ago Sr. Group Marketing Manager, Deep Venous and Embolization Eagan, MN 135,000.00- 145,000.00 3 weeks ago Sr. Manager, Marketing Analytics & Measurement Minneapolis, MN 111,000.00- 186,000.00 2 weeks ago Director of Communications and Marketing St Paul, MN 90,000.00- 100,000.00 1 week ago Legacy of Farmington - Marketing Director Farmington, MN 60,000.00- 65,000.00 1 month ago Procurement Senior Manager, Marketing AdTech/MarTech Director Experiential Marketing – Global Facilities St Paul, MN $1 1,900.00- 212,900.00 2 months ago Minneapolis, MN 70,000.00- 80,000.00 6 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
Digital Marketing Manager
Posted 3 days ago
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Job Description
Location : Bloomington, MN, hybrid 3 days on-site Job Type : Contract-to-hire Target pay : $55- $5 / hr About Us : Our cutting-edge CPG client is seeking a highly skilled and data-driven Digital Marketing Manager with deep B2C expertise to join our team. If you thrive in a fast-paced environment, have a passion for digital marketing, and excel in strategy and execution, we want to hear from you! This is an exciting opportunity to join the Digital Center of Excellence team and work on world-renowned CPG brands. Job Summary : As a Digital Marketing Manager , you will be responsible for developing, executing, and analyzing digital marketing campaigns across multiple channels, with a strong focus on B2C strategies. You will leverage your expertise in content marketing, paid media, SEO, email marketing, and analytics to drive brand awareness, customer engagement, and lead generation. Your role will involve both strategic planning and hands-on implementation to ensure marketing objectives align with business goals. Key Responsibilities : Develop and execute comprehensive B2C digital marketing strategies to drive traffic, engagement, and conversions. Manage and optimize multi-channel campaigns, including paid search (PPC), social media advertising, SEO, email marketing, and content marketing. Conduct market research and competitor analysis to identify opportunities for growth within the B2C landscape. Create and oversee content marketing strategies, including blog posts, social media content, and video marketing, tailored for consumer audiences. Utilize web analytics tools (Google Analytics, etc.) to track, measure, and report on campaign performance. Implement and monitor A / B testing initiatives to optimize conversion rates and enhance customer experiences. Work collaboratively with designers, developers, and other stakeholders to ensure cohesive digital strategies. Manage and optimize website performance, with a focus on B2C engagement. Stay up to date with industry trends, emerging technologies, and best practices to enhance digital marketing effectiveness. Required Skills & Qualifications : Bachelor’s degree in Marketing, Business, Communications, or a related field. 5+ years of experience in digital marketing strategy, execution, and analysis, with a strong emphasis on B2C marketing. Strong knowledge of Google Ads, Meta Suite, and other digital advertising platforms. Proficiency in SEO, keyword research, and on-page / off-page optimization techniques. Hands-on experience with email marketing platforms (HubSpot, Mailchimp, etc.). Strong analytical skills and ability to interpret data to drive decisions. Experience with CRM platforms and marketing automation tools is a plus. Excellent communication, project management, and organizational skills. Ability to work independently and collaboratively in a fast-paced environment. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing Industries Marketing Services and Wholesale Building Materials Referrals increase your chances of interviewing at 24 Seven Talent by 2x Inferred from the description for this job Medical insurance Vision insurance 401(k) Get notified about new Digital Marketing Manager jobs in Greater Minneapolis-St. Paul Area . Director, Brand & Marketing Communications Monticello, MN $1 0,000.00- 160,000.00 3 days ago Eagan, MN 120,000.00- 130,000.00 1 week ago Director of Growth Marketing, Direct-to-Consumer Minneapolis, MN 194,000.00- 344,200.00 1 week ago Minneapolis, MN 159,100.00- 218,790.00 1 week ago Director / Senior Director of Corporate MarketingGrowth, Loyalty & Digital ServicesMinneapolis, MN Minneapolis, MN 105,000.00- 175,000.00 1 day ago Sr. Director, Marketing - The Toro Company Minneapolis, MN 115,000.00- 125,000.00 1 week ago Director - Digital Marketing and Demand Generation Minneapolis, MN 120,000.00- 150,000.00 3 days ago Minneapolis, MN 150,000.00- 186,100.00 1 week ago Minneapolis, MN 130,000.00- 165,000.00 2 weeks ago St Paul, MN 169,400.00- 254,000.00 6 days ago Director of Communications and Marketing St Paul, MN 90,000.00- 110,000.00 1 month ago St Paul, MN 169,400.00- 254,000.00 3 weeks ago Practice Director (Marketing & Creative) Minneapolis, MN 133,365.00- 156,900.00 1 week ago Director / Senior Director of Corporate Marketing Minneapolis, MN 105,000.00- 175,000.00 14 hours ago Sr. Manager, Marketing Analytics & Measurement Minneapolis, MN 111,000.00- 186,000.00 1 day ago Minneapolis, MN 120,000.00- 170,000.00 1 week ago Eagan, MN 135,800.00- 290,550.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. J-18808-Ljbffr Create a job alert for this search #J-18808-Ljbffr
Digital Marketing Specialist
Posted today
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Responsibilities:
- Develop and manage digital marketing campaigns, including Google Ads, email marketing, and social media strategies.
- Create and update website content to ensure it aligns with organizational goals and engages the target audience.
- Design promotional materials and graphics for events, social media, and store signage.
- Plan and coordinate community events and conferences to foster engagement and organizational visibility.
- Monitor and analyze digital performance metrics using tools like Google Analytics to optimize marketing efforts.
- Collaborate with internal teams to ensure cohesive branding and messaging across all platforms.
- Manage social media content creation and scheduling to maintain a consistent online presence.
- Work independently to identify marketing opportunities and implement creative solutions.
- Build relationships within the community to strengthen partnerships and drive event participation.
- Maintain and enhance corporate website functionality and design to improve user experience. Requirements - Proven experience in digital marketing, including Google Ads, Google Analytics, and social media campaigns.
- Strong proficiency in graphic design tools and the ability to create visually appealing content.
- Demonstrated ability to manage website updates and maintain engaging online platforms.
- Excellent organizational skills with experience in planning events and promotional activities.
- Self-motivated and capable of working independently to drive marketing initiatives.
- Exceptional communication skills to collaborate with teams and engage community stakeholders.
- Knowledge of email campaign strategies and tools to effectively reach target audiences.
- A passion for community involvement and contributing to non-profit objectives. Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .
VP, Digital Marketing
Posted 11 days ago
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Location: Remote, United States, United States
**Description**
Dodge Construction Network (Dodge) is seekinga dynamicand performance-drivenVP, DigitalMarketing with deep expertise in generating high volumes of qualified SMB leads through data-driven organic, paid and social marketing strategies that reflect increasing end-market adoption of AI in the customer journey and purchase funnel. This hands-on role will alsoleadthe optimization and redevelopment of Dodge's marketing websites, ensuring they arehighperforming secure and aligned with customer needs. This role is ideal for a digital leader with strongMarTechacumen, a growth mindset, and a passion for leveraging AI and scalable digital tactics to convert interest into measurable revenue.
This is a full-time position and reports directly to the Chief Marketing Officer.
**_Preferred Location_**
This is a remote, home-office based role and candidates located in the continental United States will be considered.
**_Travel Requirements_**
Expected travel is 10% for this role.
**_Essential Functions_**
**Lead Generation (with strong focus on high-volume SMB)**
+ Develop and execute digital strategies and campaigns to drive large-scale SMB lead generation across paid media, SEO, social, affiliate, and retargetingchannels -achieving aggressive growth targets while optimizing CAC
+ Diversify campaign mix beyond paid search to other forms of B2B paid media (e.g., LinkedIn) and develop a strategy for enabling potential customers to become aware of and interested in Dodge in an increasingly AI-first user journey
+ Optimize ad targeting, ad copy, landing pages, offers, and conversion paths to improve engagement and lead quality; develop a deep understanding of our customer/prospect segments and the best approaches to target them
+ Track campaign, lead-generation, cost metrics and develop analytics insights that drive ongoing performance improvement
+ Coordinate with Social and Outbound Marketing colleagues to ensure messaging alignment and proper lead capture
+ In partnership with Head of Revenue Operations, ensure that all leads are integrated into sales systems (e.g., SFDC) and that lead qualification and opportunity conversion metrics are accurate and applied to improving campaign performance
**Website Strategy, Maintenance, Performance and Redevelopment**
+ Manage, and as needed, update or upgrade the existing Dodge marketing websites (construction.com, TBB, IMS, Sweets, Principia)
+ Track and analyze website traffic, user navigation, and organic lead generation. Identify insights that lead to 'no-regret' site improvements (e.g., projects.construction.com, form fill pages, home page text)
+ Ensure that Dodge content is published in a highly visible and easily accessible manner, including our project data (see projects.construction.com), data and insights from our team of economists, and insights from our research team and ensuring that all content assets are easily sharable across social channels
+ Maintain a high SEO score forthe websites
+ In partnership with CTO, ensure that websites are secure and well-defended from malicious actors
+ Lead the strategy, redesign, redevelopment and potential integration of the sites (starting with construction.com) in partnership withandinput from Marketing, Product and Sales leaders and stakeholders and with technical support from a technical front-end website developer
+ Strategic input provided from CMO on brand architecture, target customer segments, and segment-specific pain points. You should display an intense curiosity to understand and refine the messaging around our customer segments (i.e., pain points) to ensure that our website reflects and reinforces the engagements that our sales teams have with customers and prospects; you will develop a deep understanding of our segment-specific competitors to ensure that our differentiators are clearly articulated
+ Website content input from Product leadership on product/solution value propositions and competitive differentiation (including surfacing of insights related to project data and analytics)
+ Input from Research and Economist teams for distribution of proprietary content (e.g., subscriptions to economistnewsletter, research whitepapers,etc)
+ Partnership with Sales teams to obtain compelling customer testimonials
**Martech & Digital Infrastructure Leadership**
+ Oversee the design and performance of the marketing tech stack to support high-volume lead flow, segmentation, and campaign measurement; ensure seamless integration with sales andRevOpssystems
**_Education Requirement_**
Bachelor's degree in a related field or equivalent education and work experience
**_Required Experience, Knowledge and Skills_**
+ **10+ years in digital marketing** , with a strong track record of high-volume SMB lead generation and revenue-focused growth
+ **Expert** **in performance marketing** , including paid social, search,programmatic, SEO/SEM, content syndication, and email marketing
+ **Proven success in campaign strategy and execution** that drives pipeline, optimizes CAC, and improves ROI
+ **Strong analytical and data-driven mindset** , fluent in attribution modeling, funnel analysis, and ROAS optimization
+ **Advanced proficiency in** **MarTech** , including WordPress CMS, Salesforce Pardot, GA4, GTM,Unbounce,Ongage, Event Brite, ON24, Adobe Creative Cloud, and Hive
+ **Hands-on experience with website strategy and optimization** , including multi-site management, SEO, UX, and site performance improvement
+ **Strategic yet execution-oriented** , able to synthesize complex product/customer landscapes into clear, impactful marketing actions
+ **Strong cross-functional collaborator** , experienced in aligning Product, Sales, and Engineering on messaging, digital experience, and lead flow
+ **Customer- and outcome-focused** , with deep empathy for end-user needs and a passion for building scalable, AI-enhanced marketing systems
+ **Background in B2B SaaS, tech, or fast-paced digital environments** preferred
**_About Dodge Construction Network_**
Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.
Dodge isthe catalyst for modern construction.
**_Salary Disclosure_**
_Base Salary Range: $180,000-$220,000_
This represents the expected salary range for this job requisition. Final offers may vary from the amount listed based on factors including geography, candidate experience and expertise, and other job-related factors. Dodge Construction Network's compensation and rewards package for full time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncappedcommissionsplans or an annual discretionary performance bonus.
**_For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the_** **_?_** **_future require sponsorship for employment visa status._**
**_A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal state and local ordinances._**
**_Reasonable Accommodation_**
**_Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email_** **_?_** ** ** **_._**
**_Equal Employment Opportunity Statement_**
**_Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law._**
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Digital Marketing Tagging Manager
Posted today
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The Digital Web Analytics & Tagging team is a part of the Marketing Analytics and Technology organization at U.S. Bank and is responsible for managing digital data collection from beginning (goal of Application/Feature) to end (reporting of Application/Feature) to provide an accurate and trustworthy digital data foundation and data literacy. It is an enabling function supporting the Business Unit Marketing and Enterprise Analytics & Customer Experience teams (EACX) and thereby the Chief Product Officers/Line of Business, responsible for measuring, assessing and articulating the efficacy of our marketing strategies to help drive growth and/or efficiency opportunities across the bank.
U.S. Bank is looking for a Digital Marketing Tagging Manager to reside within the Digital Web Analytics & Tagging team. This person will be responsible for the implementation and testing of 1st and 3rd party tagging solutions for marketing campaigns, as well as data collection management and privacy governance across the marketing ecosystem.
Primary Responsibilities
- Work with internal partners and agency partners on the tagging strategy and implementation of various marketing analytics tags within our tag management system.
- Lead 3rd party marketing tagging requirements discussions between the agency(s) and the internal marketing teams plus testing and monitoring tag activity to ensure proper measurement and privacy compliance.
- Support and maintain updating all media tag documentation and tracking tools as well as supporting the governance of tags across sites.
- Work closely with Compliance and Risk Teams for tag approvals and auditing.
- Liaison with Marketing Agency(s) and Tagging implementation team to ensure correct information flow between teams.
Basic Qualifications
- Bachelor's degree in a related field, or equivalent work experience
- Five to seven years of statistical and/or data analytics experience
Preferred Skills/Experience
- Knowledge of tag management systems like Tealium, GTM, etc.
- Experience reading JavaScript and understanding how 3rd party marketing and analytics are implemented on websites.
- An understanding of media vendor tagging and procurement (3rd party tags).
- Experience using OneTrust to support digital opt-out and consent management.
- Experience with debugger tools (Preferred Chrome console, Alternatives: Charles, Chrome plugin debugger tools, etc.).
- Proficiency in MS Office Suite, specifically Excel and PowerPoint.
- Experience and understanding of Adobe Analytics & Workspace.
- General understanding of marketing channels and tactics.
- Experience with Microsoft Teams, Jira and/or Confluence.
- Experience with Google Campaign Manager, DV360 & SA360 as it relates to tag development & deployment.
- Tagging solution experience within an agency environment.
- Knowledge of setting up ObservePoint audits.
- Must have keen attention to detail and strong organizational skills.
- Must be an excellent, detailed communicator (verbal & written) who is able to disseminate information across a wide variety of expertise levels within external & internal groups.
- Should have a project manager mentality and enjoy that type of work.
- An inquisitive mind who likes to stay up-to-date on the latest trends as they relate to your industry and expertise.
- Someone who is always looking for efficiencies and better, easier ways to achieve goals.
Tag: INDMO
This role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants .
Benefits:
Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):
- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $105,400.00 - $124,000.00
U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Posting may be closed earlier due to high volume of applicants.
Manager Digital Marketing Analytics
Posted 1 day ago
Job Viewed
Job Description
Ameriprise Financial Services, LLC 14 hours ago Be among the first 25 applicants Join to apply for the role at Ameriprise Financial Services, LLC Get AI-powered advice on this job and more exclusive features. Ameriprise Financial has a great new opportunity for a Manager – Digital Marketing Analytics to join our team! You will play a key role within EDAI (Enterprise Data, Analytics, & Insights) to drive tangible business results by providing actionable insights and recommendations through the analysis of digital marketing initiatives. This role will support several business units. You will collaborate closely with your leader and product owner leaders on strategic initiatives, prioritization, and resourcing needs. Key Responsibilities Analytical Support : Provide end to end analytical support to an enterprise business line(s) utilizing EDAIs Core competencies – analytic capabilities, big data, measurement, and decision analysis. Business Partner Engagement : Build new or maintain existing business partner engagement : Understand business objectives / priorities and build data solutions and analytics capabilities to drive value / impact. Identify opportunities for deep-dive analyses that drive tangible business results independently. Present the data in a clear and compelling way to communicate insights, tell a story, and influence strategy. Business Requirements Management : Collaborate with external and / or internal business partners to finalize the business scope, create business requirements, translate business requirements into technical requirements, execute or facilitate execution against those requirements, perform all required quality control processes to ensure highest quality. May directly lead projects. Data Expert : Function as a data expert and steward for an assigned enterprise business line(s) to design and construct effective solutions to business problems. Analytics Tool Expert : Function as an expert and steward of one or more analytic tools. Be a subject matter expert for those tools and create a strategy for maximizing their benefits and effectiveness. Operational Excellence : Identify opportunities for operational excellence with cross-functional teams that are a part of our agile team. Some examples include analytics automation, implementation of agile methodologies, integration of Artificial Intelligence capabilities, standardization of data rules, enhancing QA process, identifying opportunities to improve speed to market, self-service enablement for the business, etc. Required Qualifications Strong project management skills demonstrated through driving results and managing people at various levels without direct reporting. Ability to collaborate and build new business partner relationships. Knowledge of measurement methodologies, experimental design, data / sampling problems, cost-benefit, modeling, forecasting, key business metrics. Strong analytical problem-solving skills. Competence in using analytic and reporting tools (e.g. SAS, R, Python, Enterprise Guide, MS Office, etc.). Proven flexibility and adaptability in a fast-paced and rapidly changing environment. Bachelor's degree or equivalent (4 years) 5+ years of experience in marketing or digital analytics Preferred Qualifications Expert in 2 or more analytics and reporting tools (e.g. Adobe Customer Journey Analytics, Alteryx / DataIku, PowerBI / Tableau, etc.). Experience with Adobe Analytics, Analysis Workspace, and DTM (Dynamic Tag Management) or similar tool such as Google Analytics and Google Tag Manager, Webtrends, or similar tool About Our Company We’re a diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of 2024. With our team of more than 20,000 people in 20 countries, we advise, manage and protect assets and income of more than 3.5 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses - Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world. The estimated base salary for this role is $8,100 - 132,400 / year. We have a pay-for-performance compensation philosophy. Your initial total compensation may vary based on job-related knowledge, skills, experience, and geographical work location. In addition, most of our roles are eligible for variable pay in the form of bonus, commissions, and / or long-term incentives depending on the role. We also have a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances. Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, genetic information, age, sexual orientation, citizenship, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law. Full-Time / Part-Time Full time Exempt / Non-Exempt Exempt Job Family Group Data Line of Business MARKT Marketing Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Sales Referrals increase your chances of interviewing at Ameriprise Financial Services, LLC by 2x Sign in to set job alerts for “Digital Marketing Manager” roles. 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Digital Marketing Senior Specialist
Posted 8 days ago
Job Viewed
Job Description
Taft is a modern law firm and the marketing and business development team is on the front lines of the firm's innovation. As a valued member of the team, you will get a hands-on experience, collaborating to enhance and maintain Taft's brand presence.
Key Duties & Responsibilities:
- Writing, editing, proofreading, and publishing social media posts (Taft's Chicago, Minneapolis, Florida, and Washington, D.C. markets) and website content to ensure error-free and accurate reflection of Taft's voice and brand.
- Compiling, formatting, and distributing e-communications, including newsletters (internal and external) and invitations; strategizing to enhance and build email marketing lists in the firm's CRM system.
- Tracking and analyzing social media metrics and contributing to strategy development.
- Leading content onboarding, curation, and copywriting for the employee advocacy social media program.
- Working with the firm's Marketing Specialist to create and implement SEO strategy for the firm's website.
- Providing video and audio editing for the firm's video content and podcasts.
Requirements:
- Experience in digital marketing, social media marketing, website content management, and e-communication.
- Impeccable verbal and written communication skills with an ability to effectively interact with attorneys and staff.
- Ability to manage multiple projects in a fast-paced environment.
- Problem solving ability and eagerness to pursue new challenges independently or collaborate with a team.
- Willingness to jump in on tasks where needed, such as on-site event support.
- Proficient knowledge of: Website content management systems, social media platforms, online survey tools (Survey Monkey or similar), outbound e-communication tools, video and audio editing tools, and Microsoft Office.
- Knowledge of AP Style, HTML, Customer Relationship Management (CRM) systems, and Adobe Creative Suite a plus.
- Five to seven years of marketing or communications experience.
- Full time role with periodic travel requirements.
- Occasional work outside standard business hours.
Taft offers competitive compensation and a comprehensive benefit package, including medical, dental, vision, life, long term disability, flexible spending, 401K, Paid Time Off, paid holidays, bonus and more. The salary range for this position is in the application link. The range displayed reflects the minimum and maximum salaries for the position. Within the range, individual pay is determined based on factors including job-related skills, experience, and relevant education or training.
Candidates interested in Chicago should apply here.
Candidates interested in Minneapolis should apply here.
Taft is an Equal Opportunity Employer. The information in this posting presents general duties, tasks, and responsibilities but is not intended to be an exhaustive listing. Taft Stettinius & Hollister LLP participates in E-VERIFY.