Email Marketing Specialist

94029 Menlo Park, California eTeam

Posted 8 days ago

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Job Description

Job Title: Email Marketing Specialist
Location: Menlo Park, CA
Duration: 6 Months

We're seeking a skilled Senior Email Marketing Specialist to lead and optimize email operations across client's marketing initiatives. In this role, you'll develop and implement governance and structure for our email processes, collaborate closely with the Demand Generation team to execute effective campaigns and strategies, and create impactful emails to engage and expand our database.

As a key member of the team, you'll be instrumental in driving audience engagement, developing lead and lifecycle nurture programs, and continuously improving overall email campaign performance.

As a contract Senior Email Marketing Specialist, you will:
  • Manage the marketing email calendar to ensure timely and accurate campaign delivery to engage our database at critical touchpoints.
  • Establish a centralized Center of Excellence for email marketing at client, driving governance, scalability, and best practices.
  • Build and customize HTML emails in Marketo, adhering to brand guidelines and campaign objectives.
  • Leverage customer data to develop dynamic content, implement advanced segmentation strategies, and craft personalized messaging tailored to specific target audiences.
  • Design, execute, and analyze A/B tests to optimize subject lines, creative elements, and CTAs for maximum impact.
  • Continuously enhance and optimize our email processes, including QA, SLAs, campaign intake, exclusions, scheduling, and tracking.
  • Collaborate with marketing stakeholders and creative teams to build scalable, reusable email templates that meet diverse campaign needs.
  • Define and monitor KPIs like open rates, click-through rates, and conversions to measure campaign success. Analyze email performance, identify areas for improvement, and apply data-driven recommendations.
  • Create and deliver training and educational resources to support stakeholders on the email process and best practices.

Our Ideal Candidate will have:
  • 3+ years of experience in lifecycle marketing or email marketing roles, preferably in a high-growth tech environment.
  • Hands-on experience with Marketo or other enterprise-level marketing automation tools.
  • Proficient in HTML, dynamic content creation, and email nurture campaigns.
  • Excellent project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment.
  • Data-driven mindset, with a focus on optimizing campaign performance through KPIs.
  • A team player with a "can-do" attitude, ready to contribute to a collaborative work environment.
  • Creative thinker, capable of generating innovative ideas for campaign execution and process enhancements.
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Data Scientist, Email Marketing

95014 Monte Vista, California Apple

Posted 4 days ago

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Job Description

Data Scientist, Email Marketing

Cupertino, California, United States

Software and Services

Summary

Posted: Sep 04, 2025

Weekly Hours: 40

Role Number:

Apple is where individual imaginations gather together, committing to the values that lead to great work. Every new product we build, service we create, or Apple Store experience we deliver is the result of us making each other’s ideas stronger. That happens because every one of us shares a belief that we can make something wonderful and share it with the world, changing lives for the better. It’s the diversity of our people and their thinking that inspires the innovation that runs through everything we do. When we bring everybody in, we can do the best work of our lives. Here, you’ll do more than join something — you’ll add something. At Apple, extraordinary ideas have a way of becoming great products, services, and customer experiences very quickly.

Description

In today’s fast-paced, data-centric marketplace, we are seeking a dedicated, curious, passionate, and results-oriented individual who excels in critical thinking and brings deep expertise in analyzing marketing data to join our Marketing Data Sciences team. The Data Scientist will play a key role in enabling insights for marketing campaign performance. This individual will provide measurement and campaign optimization insights for Apple’s payment products, including Apple Card, Apple Cash, Apple Pay, and Apple Gift Cards, which will inform and shape marketing strategy and user experience. The successful candidate be a thought partner to the marketing team, will work closely with the collaborators to understand their goals and critical metrics, and then analyze data to provide actionable recommendations.

Our culture is about getting things done iteratively and rapidly, with open feedback and discussion. We believe analytics is a team sport, but we strive for independent decision-making and taking smart risks.

Responsibilities

  • Build data/model pipelines to automate recurring data pull and modeling processes.

  • Use ML techniques to build propensity models for email targeting

  • Collaborate with marketers to develop hypotheses and conduct experiments to optimize marketing communications.

  • Track and measure performance of email campaigns to quantify business impact

  • Communicate findings clearly to technical and non-technical audiences.

  • Leverage Tableau and Keynote to visualize insights and deliver results in business presentations and dashboards.

Minimum Qualifications

  • Hands on professional experience building propensity, uplift, and other machine learning models

  • Relevant background in Analytics and Data Science.

  • Outstanding verbal and written communication skills.

  • Strong technical skills in SQL and Python.

  • Experience with Tableau to deliver actionable insights.

Preferred Qualifications

  • Prior professional experience in financial products and services, marketing, advertising, or customer analytics

  • Experience with GenAI to scale analyses and shorter lead times

  • Fluency with SQL queries in large and complex fragmented datasets and relational databases.

  • Expertise in causal inference modeling and advanced statistical/ econometrics models, including regression and time series modeling.

  • Degree in Analytics, Data Science, Marketing or similar

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $147,400 and $272,100, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. (

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant ( .

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant ( .

Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.

Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program ( .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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Marketing Operations Email Specialist

95014 Monte Vista, California Apple

Posted 1 day ago

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Job Description

Marketing Operations Email Specialist

Cupertino, California, United States

Marketing

Summary

Posted: Aug 13, 2025

Role Number:

At Apple, we focus deeply on our customers’ experience. Apple Ads brings this same approach to advertising, helping people find exactly what they’re looking for and helping advertisers grow their businesses.

Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes—from small app developers to big, global brands. Because when advertising is done right, it benefits everyone

Description

We are looking for an experienced marketing specialist to lead the flawless execution of our global email and notification campaigns. This role will manage the end-to-end process, from intake and segmentation to build, QA, localization, setup, deployment and monitoring. You’ll also play a critical role in championing experimentation, fostering continuous improvement, and enabling the marketing organization to unlock AI enhanced communications across channels.

As the owner of the campaign operations lifecycle, you’ll collaborate with cross-functional partners to gather requirements, manage resources proactively, execute workflows with precision, and ensure timely, high-impact communications reach the right audiences. You’ll also produce campaign performance reports and share actionable insights to inform future optimizations.

In this role, you’ll advance operational excellence by evolving our workflows, maintaining best practices, and developing tools and resources that foster continuous improvement. You’ll partner with data and engineering to drive our personalization and automation capabilities efforts, and work closely with marketing teams to shape our experimentation roadmap.

Minimum Qualifications

  • 6+ years of experience managing localized email campaigns for a global brand

  • Knowledge of email marketing best practices, including technical and regulatory requirements

  • Experience with email marketing tools (e.g. Salesforce, Zeta Global, Braze)

  • Familiarity with HTML,CSS and Javascript for email customization

  • Proficiency in querying and analyzing data using SQL on cloud based data platforms such as Snowflake

  • Solid understanding of audience segmentation, data workflows and marketing automation

  • Demonstrated ability to design A/B tests, analyze campaign performance and deliver actionable recommendations

Preferred Qualifications

  • Ability to adapt to constant change and work effectively in a fast pace environment

  • Strong project management and organizational skills

  • Knowledge of Content Management Systems (e.g. Adobe Experience Manager)

  • Experience with Tableau reporting.

  • Fantastic time management skills with the ability to multi-task

  • Attention to detail with an analytical mind and outstanding problem-solving skills.

  • Effective communicator and collaborator

  • Excellent team player

  • BA/BS — preference for degree in Computer Science, IT, Communications, Marketing, or related field.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $117,400 and $221,200, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. (

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant ( .

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant ( .

Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.

Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program ( .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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Digital Marketing & Marketing Automation Specialist:

94039 Mountainview, California Akraya

Posted today

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Job Description

Primary Skills: Marketo (Expert), WordPress (Advanced), CRM Integration (Advanced), HTML/CSS/JavaScript (Intermediate), A/B Testing (Advanced)
Contract: W2
Duration:12 months
Location: San Diego/MTV, CA/New York (Hybrid)
Pay Range: $55 - $60 per Hour

JOB SUMMARY:
We are looking for a Senior Digital Marketing & Automation Specialist to lead our e-commerce initiatives and marketing automation transitions, notably from Eloqua to Marketo. The role demands enhancing digital customer journeys, boosting online conversions, and executing marketing strategies to transition sales from telesales to digital platforms efficiently. The position involves collaboration with cross-functional teams to optimize web content, manage CRM integrations, and deliver impactful digital marketing campaigns.

JOB REQUIREMENTS:

  • Develop and execute e-commerce strategies to maximize online sales.
  • Lead the migration and optimization of marketing automation platforms from Eloqua to Marketo.
  • Optimize web content and user experience, utilizing A/B testing and UX enhancements.
  • Integrate and maintain CRM systems, ensuring seamless operational flow with Marketo.
  • Analyze performance data to drive optimization strategies and content updates.
Must Have Skills:
  • Proficient in Adobe Marketo and other marketing automation tools.
  • Solid experience with WordPress CMS and web development languages (HTML, CSS, JavaScript).
  • Strong competency in CRM integration, preferably Salesforce.
Industry Experience Required:
  • Background in E-commerce and B2B SaaS industries is highly preferred, along with familiarity with digital marketing in these domains.

ABOUT AKRAYA
Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)!

Industry Leaders in IT Staffing
As staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires!

Join Akraya Today!
Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!
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Marketing Automation Specialist

95199 San Jose, California Supermicro

Posted today

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Job Description

This range is provided by Supermicro. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.

Base pay range

$100,000.00/yr - $20,000.00/yr

About Supermicro:

Supermicro is a Top Tier provider of advanced server, storage, and networking solutions for Data Center, Cloud Computing, Enterprise IT, Hadoop/ Big Data, Hyperscale, HPC and IoT/Embedded customers worldwide. We are the #5 fastest growing company among the Silicon Valley Top 50 technology firms. Our unprecedented global expansion has provided us with the opportunity to offer a large number of new positions to the technology community. We seek talented, passionate, and committed engineers, technologists, and business leaders to join us.

Job Summary:

Own and optimize the end to end lifecycle at one of the fastest growing server providers. In this high-impact role, you will be designing lead workflows, reducing leakage and directly influencing revenue outcomes

Essential Duties and Responsibilities:

Lead Nurture and Workflow Optimization

  • Design, build, and optimize lead nurture workflows that drive engagement and conversions
  • Experiment with sequencing, content, and triggers to improve nurture effectiveness
  • Identify bottlenecks and gaps in current lead handling and propose fixes

Sales Handoff and Follow-Up

  • Improve lead routing logic to enhance connection rates
  • Reduce Assigned but No Action leads through clearer processes and tracking
  • Implement SLAs and follow up protocols to improve lead response time

Workflow Experimentation and Data Integrity

  • Test and iterate on lead flow variations based on behavior, engagement, and segmentation
  • Monitor and maintain data hygiene across lead lists, workflows, and contact properties

Cross Functional Coordination

  • Partner with Sales and Operations to ensure feedback loops
  • Collaborate with Email Marketing to improve deliverability and targeting
  • Manage programs such as JumpStart from lead capture through nurture follow up

Reporting and Insights

  • Analyze nurture and follow up performance to inform campaign and workflow improvements
  • Track attribution from lead source to revenue influence

Qualifications:

  • 3 years of direct, hands on experience with HubSpot or
  • similar platform experience is welcome (Marketo, Pardot, Salesforce Marketing Cloud)
  • Experience in marketing operations, lead nurture, or demand generation
  • Strong analytical and troubleshooting skills, comfort building dashboards
  • Experience working cross functionally with Sales to improve handoff
  • Excellent organizational and project management skills
  • Can do attitude, curiosity to optimize and improve processes

Salary Range

100,000 - 120,000

The salary offered will depend on several factors, including your location, level, education, training, specific skills, years of experience, and comparison to other employees already in this role. In addition to a comprehensive benefits package, candidates may be eligible for other forms of compensation, such as participation in bonus and equity award programs.

EEO Statement

Supermicro is an Equal Opportunity Employer and embraces diversity in our employee population. It is the policy of Supermicro to provide equal opportunity to all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or special disabled veteran, marital status, pregnancy, genetic information, or any other legally protected status.

Seniority level
  • Seniority level Associate
Employment type
  • Employment type Full-time
Job function
  • Job function Marketing
  • Industries Marketing Services

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Marketing Automation Specialist

94029 Menlo Park, California Russell Tobin

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Job Description

4 days ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

This range is provided by Russell Tobin. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.

Base pay range

$50.00/hr - $8.00/hr

Senior Associate Recruiter at Russell Tobin

Job Title: Marketing Automation Specialist (Marketing Associate IV)

Location: Remote (PST preferred) or Onsite in Menlo Park, CA

Pay: 50 - 68 / hour

Duration: 12-month contract (possibility of extension or conversion)

About the Role

Were seeking a detail-oriented and technically skilled Marketing Automation Specialist to join a high-performing Automation & Delivery team. This role is ideal for someone with 57 years of hands-on experience in Salesforce Marketing Cloud (SFMC) and a deep understanding of audience segmentation, personalization, and dynamic content.

In this position, youll lead the technical execution of multi-channel campaignsincluding email, event pages, and messagingby building scalable, real-time experiences. The right candidate will be passionate about campaign automation, data integration, and operational excellence.

Key Responsibilities
  • Build and optimize multi-step automation journeys in SFMC using Journey Builder, Automation Studio, Email Studio, and Content Builder
  • Create dynamic content using Movable Ink, AMPscript, and SSJS
  • Segment audiences and build logic using SQL and Salesforce Data Cloud
  • Manage webinar/event registration pages and landing pages using Splash
  • Partner with Marketing Tech, Analytics, and Creative teams to ensure campaign success
  • Support campaign tagging, measurement, attribution, and reporting
  • Ensure campaign quality and data governance standards are met
  • Coordinate campaign assets using Highspot and similar tools
  • Continuously optimize performance across marketing automation workflows
Qualifications

Required:

  • 57 years of experience using SFMC with deep knowledge of:
  • Journey Builder
  • Automation Studio
  • Email Studio
  • Content Builder
  • Strong command of AMPscript, SSJS, and SQL for data integration and segmentation
  • Experience using Salesforce Data Cloud for audience targeting
  • Familiarity with campaign tools like Movable Ink, Splash, and Highspot
  • Strong organizational, time management, and QA skills
  • Experience working cross-functionally to manage complex campaign delivery
  • Self-starter with a proactive mindset and eye for continuous improvement

Nice to Have:

  • Experience integrating chat automation tools into marketing workflows
  • Understanding of tagging strategies and conversion funnel metrics
  • Strong communication skills and ability to deliver high-quality work on time
  • Experience with tools like Knack, Tableau, or similar

Pride Global offers eligible employees comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.

Seniority level

Associate

Employment type

Full-time

Job function

Marketing

Industries

Social Networking Platforms and Software Development

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Marketing Automation Specialist-North America

94087 Sunnyvale, California Fortinet

Posted 8 days ago

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Job Description

Job Description

Marketing Automation Specialist - NAMER

In this role, you will be responsible for producing Marketing Automation campaigns that drive engagement and help achieve revenue goals for the region. This will include engagement with regional field marketers and demand generation team. This candidate will become an expert in Marketing Automation campaign design, workflow and campaign configuration, including feeders, emails, landing pages, forms, and segmentations.

Primary Responsibilities:
  • Support regional Marketing Automation campaign requests from intake to activation - Manage a plan of record for campaign execution and delivery
  • Configure Marketing Automation campaigns including canvas, feeders, emails, landing pages, forms, and segmentations.
  • Collaborate with the field marketing teams to define, review and collect campaign requirements/deliverables for Marketing Automation campaign production.
  • Prepare offline marketing campaign data for system imports
  • Perform data manipulation; standardization, normalization and re-formatting data in an automated or manual capacity including MS Access, MS Excel, Notepad, etc.
  • Proactively suggest data stewardship process and technology improvements
  • Stay on top of industry knowledge, best practices and trends as it pertains to marketing automation
  • Complete other duties as required
Qualifications and Skills:
  • Attention to detail; ability to manage multiple priorities and tasks simultaneously, adjust to multiple demands and meet deadlines.
  • Thrive in ambiguous and/or fluid business conditions with a positive attitude
  • Ability to be concise and clearly communicate electronically and orally
  • Time management and project management are critical skills
  • Ability to work independently and collaboratively
  • Appreciation and comfortable with International cultures and settings
  • Experience with data manipulation in MS Excel; intermediate to advanced level
  • 1-2 years of experience with Marketing Automation systems, Pardot preferred
  • Bachelor's Degree (Business Management, Marketing or related field preferred) or equivalent work experience required.
  • Bonus: Front-End Web Development including HTML, CSS, JavaScript
  • Keywords: Eloqua, Hubspot, Marketo, Pardot
  • Location: Sunnyvale, CA, United States or Remote


Fortinet offers employees a variety of benefits, including medical, dental, vision, life and disability insurance, 401(k), 11 paid holidays, vacation time, and sick time as well as a comprehensive leave program.

Wage ranges are based on various factors including the labor market, job type, and job level. Earnings for this position are expected to be $80,500-$89,400 Exact salary offers will be determined by factors such as the candidate's subject knowledge, skill level, qualifications, experience, and geographic location.

All roles are eligible to participate in the Fortinet equity program, Bonus eligibility is reviewed at time of hire and annually at the Company's discretion

About Us

Fortinet (NASDAQ: FTNT) secures the largest enterprise, service provider, and government organizations around the world. Fortinet empowers its customers with intelligent, seamless protection across the expanding attack surface and the power to take on ever-increasing performance requirements of the borderless network - today and into the future. Only the Fortinet Security Fabric architecture can deliver security without compromise to address the most critical security challenges, whether in networked, application, cloud or mobile environments. Fortinet ranks number one in the most security appliances shipped worldwide and more than 500,000 customers trust Fortinet to protect their businesses.

We are committed to providing reasonable accommodations for all qualified individuals with disabilities. If you require assistance or accommodation due to a disability, please contact us at

Fortinet is an equal opportunity employer. We value diversity in our company, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, military/veteran status or any other applicable legally protected characteristics in the location in which the candidate is applying.
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Digital Marketing Specialist

94029 Menlo Park, California Exponent

Posted 1 day ago

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Job Description



Digital Marketing Specialist

ID



Location

US-CA-Oakland

Practice

Business Development

Position Type

Full-time

Posted Salary Range

USD $80,000.00 - USD $25,000.00 /Yr.

About Exponent

Exponent is the only premium engineering and scientific consulting firm with the depth and breadth of expertise to solve our clients' most profoundly unique, unprecedented, and urgent challenges.

We are committed to engaging multidisciplinary teams of science, engineering, and regulatory experts to empower our clients with solutions that create a safer, healthier, more sustainable world. For over five decades, we've connected the lessons of past failures with tomorrow's solutions to advise clients as they innovate technologically complex products and processes, ensure the safety and health of their users, and address the challenges of sustainability.

Join our team of experts with degrees from top programs at over 500 universities and extensive experience spanning a variety of industries. At Exponent, you'll contribute to the diverse pool of ideas, talents, backgrounds, and experiences that drives our collaborative teamwork and breakthrough insights. Plus, we help you grow your career through mentoring, sponsorship, and a culture of learning. Thanks for your interest in joining our team!

Key statistics:

    1,100+ Team members
  • 950+ Consultants
  • 640+ Ph.D.s
  • 90+ Disciplines
  • 30+ Offices globally
Our Opportunity

Exponent is looking for a Digital Marketing Specialist in Oakland, CA or Menlo Park, CA to orchestrate lead-generation campaign strategies in multiple marketing channels.

You will be responsible for
  • Learning Exponent's complex scientific and engineering consulting business
  • Understanding our client audiences and personas
  • Leveraging different types of creative content for campaigns and experimenting with different types of campaigns that will increase client conversion rates
  • Using marketing tech stack and optimizing tools, including HubSpot, SEMrush, Deltek VantagePoint
  • Managing events in HubSpot, including creating assets such as landing pages, emails, workflows
  • Managing lead nurture campaigns
  • Applying innovative lead generation tactics
  • Writing compelling content for web, email, and social campaigns
  • Creating internal and external corporate campaigns for topics related to Life at Exponent, recruiting, and brand messaging as well as business initiatives
  • Applying account-based marketing tactics and automation workflows for specific targets and industries
  • Owning campaigns in LinkedIn and other digital channels
  • Optimizing our LinkedIn company page and using LinkedIn features to increase brand eminence
  • Keeping Exponent current when it comes digital marketing trends and emerging technologies to drive innovation
  • Synthesizing and analyzing data from HubSpot, CRM, Google Analytics, SEMrush, LinkedIn, and other applications
  • Creating reports that evaluate the impact of marketing activities at both the strategy and campaign levels
  • Paid LinkedIn campaigns and Google Ads
  • Partner with IT department to integrate marketing technology tools and company's CRM
  • Optimizing Exponent's brand in LLMs and increasing search in LLMs
  • Coordinating with marketing tech account representatives and administering systems
  • Improving website search functionality using tools such as MeiliSearch or other semantic-based search to enhance user experience and content discoverability for clients on exponent.com
  • Implementing and optimizing SEO strategies to improve Exponent's visibility and ranking on Google
  • Implementing and optimizing search strategies for website and social channels and staying abreast of trends and changes in marketing landscape
You will have the following skills and qualifications

  • Bachelor's degree in marketing, business, communication, journalism, English or related field
  • Ability to write compelling content and use LLMs to optimize this content
  • Strong data analysis and data presentation skills
  • 6-8 years of marketing experience
  • Experience developing and implementing strategic marketing communications plans and B2B programs
  • Proficiency and experience with building Power BI dashboards
  • Ability to plan, carry out and provide support for projects with minimal supervision
  • Proficiency in MS Office and PowerPoint
  • Excellent reporting and Excel skills
  • Ability to use HubSpot or other marketing software to build landing pages, forms, email campaigns, nurture campaigns, workflows, and how to schedule social media; understanding of HubSpot properties for reporting purposes
  • Ability to create UTM codes for reporting purposes
  • Experience with paid campaigns in LinkedIn and Google
  • Expert in G4, Google Tag Manager, and Looker Studio
  • Proficiency in Drupal or WordPress
  • Proficiency in SEMRush
  • Experience using multiple LLMs to increase productivity and optimize strategy
  • Understanding of how LLMs work and ingest content
  • Experience with semantic based search
  • Knowledge of html is a plus


Life @ Exponent

To learn more about life at Exponent and our impact, please visit the following links:

We value and encourage diversity, equity and inclusion across all facets of our firm. Having a team built of people with different backgrounds, skills and perspectives allows us to provide better value to our clients and enjoy an enriched work environment.

Our firm is committed to offering a variety of programs and resources to support health and well-being. We believe that providing competitive benefits, as well as compensation and recognition programs, empowers our staff to do work that makes a difference.

Work Environment

At Exponent, we have found that in-person interactions deepen employee engagement and are crucial for development, for realizing the full potential of our talented and diverse teams, and for building a more inclusive workplace where all have a sense of belonging. In our offices, you can expect a supportive culture and a collaborative, dynamic, multi-disciplinary work environment.

Compensation

The pay rate for this position is dependent on experience and capabilities which will be assessed during the interview process.

Salary Range

USD 80,000.00 - USD 125,000.00 /Yr.

Benefits you will enjoy

Access benefits information on our Life @ Exponent page:

Exponent is a proud equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.

If you need assistance or accommodation due to a disability, you may email us at

Job Locations

US-CA-Oakland
US-CA-Menlo Park
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Digital Marketing Strategist

95110 San Jose, California $120000 Annually WhatJobs

Posted 2 days ago

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Job Description

full-time
Our client is seeking a creative and results-driven Digital Marketing Strategist to lead their online presence initiatives. This role is based in our San Jose, California, US office, with a flexible hybrid work arrangement. You will be responsible for developing and executing comprehensive digital marketing campaigns across multiple channels, including SEO, SEM, social media, email marketing, and content marketing. The ideal candidate will have a proven track record of driving traffic, generating leads, and increasing brand awareness through innovative digital strategies. You will conduct market research, analyze competitor activities, and identify new opportunities for growth. Your responsibilities include managing the digital marketing budget, optimizing campaign performance based on data analytics, and reporting on key performance indicators (KPIs) to senior management. Collaboration with the sales, product, and design teams is crucial to ensure cohesive brand messaging and integrated marketing efforts. You will stay ahead of industry trends, experiment with new technologies, and continuously refine our digital marketing approach. A deep understanding of analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms is required. Experience with A/B testing and conversion rate optimization (CRO) is essential. This role demands strong analytical, strategic, and creative thinking. A Bachelor's degree in Marketing, Communications, Business, or a related field is required; a Master's degree is a plus. A minimum of 7 years of experience in digital marketing, with a significant focus on strategy development and campaign execution, is necessary. Demonstrable success in managing paid and organic search campaigns, social media advertising, and content strategy is essential. Exceptional communication, presentation, and project management skills are a must. If you are passionate about leveraging digital channels to achieve business objectives and thrive in a collaborative, forward-thinking environment, we invite you to apply.
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Digital Marketing Manager

95113 San Jose, California $115000 Annually WhatJobs

Posted 3 days ago

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Job Description

full-time
Our client, a rapidly expanding tech company, is seeking a results-driven and innovative Digital Marketing Manager to spearhead our marketing efforts in San Jose, California, US . This hybrid role will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand awareness, drive lead generation, and increase customer acquisition. You will manage a diverse range of digital channels, including SEO/SEM, social media marketing, email marketing, content marketing, and paid advertising campaigns. The Digital Marketing Manager will oversee campaign performance, analyze data, and provide actionable insights to optimize ROI and achieve key marketing objectives. Key responsibilities include creating compelling marketing content, managing marketing budgets, collaborating with design and sales teams, and staying ahead of emerging digital marketing trends. We are looking for a candidate with a strong understanding of marketing analytics, A/B testing, and conversion rate optimization. Proven experience in developing and implementing successful digital marketing campaigns across multiple platforms is essential. Excellent leadership, communication, and project management skills are required to effectively guide marketing initiatives and work with cross-functional teams. This role requires a strategic thinker who can translate business goals into effective digital marketing actions.

Responsibilities:
  • Develop and execute integrated digital marketing strategies across various channels (SEO, SEM, social media, email, content, paid ads).
  • Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
  • Oversee SEO efforts to improve organic search rankings and drive website traffic.
  • Create and curate engaging content for social media platforms and blog posts.
  • Develop and manage email marketing campaigns to nurture leads and engage customers.
  • Analyze campaign performance data, generate reports, and provide actionable insights for optimization.
  • Collaborate with product, sales, and design teams to ensure brand consistency and campaign alignment.
  • Manage marketing budgets and allocate resources effectively.
  • Stay informed about the latest digital marketing trends, tools, and best practices.
  • Conduct market research and competitor analysis to identify new opportunities.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
  • 5+ years of experience in digital marketing, with a proven track record of success.
  • Demonstrated expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
  • Proficiency with marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo) is a plus.
  • Strong understanding of A/B testing and conversion rate optimization techniques.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Exceptional written and verbal communication skills.
  • Proven leadership and project management abilities.
  • Experience managing advertising budgets and optimizing spend.
This position is hybrid, requiring some on-site presence in our San Jose, California, US office.
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