3,606 Head Of Email Marketing jobs in the United States

Assistant Producer, Email Projects & Campaigns

94199 San Francisco, California Horizontal Talent

Posted 1 day ago

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Job Description

We are seeking a detail-oriented Assistant Producer to join our dynamic team, focusing on email projects and campaigns. This role offers an exciting opportunity to contribute to a high-performing environment while managing a variety of tasks in a fast-paced setting.

Responsibilities
  • Assist in the execution of marketing email programs, ensuring timely and strategic delivery.
  • Perform light building, testing, and quality assurance for all email communications prior to deployment.
  • Support Producers in linking setup and approval processes for email campaigns.
  • Coordinate the delivery of assets to email vendors and track translation processes for bilingual content.
  • Manage tight deadlines and adapt to changing priorities effectively.
  • Collaborate with team members to enhance workflows and improve efficiency.
Skills
  • 1-2 years of production experience, preferably in e-commerce or agency settings.
  • Strong attention to detail and ability to manage multiple tasks simultaneously.
  • Excellent written and verbal communication skills, with a knack for interacting with diverse teams.
  • Proficiency in tools such as AirTable, Outlook, Google Docs, and Microsoft Office Suite.
Preferred Skills
  • Experience in traffic or project management is a plus.
  • A proactive approach with a high degree of initiative and resourcefulness.
  • A desire to learn and grow within the email marketing field.

We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals feel valued and empowered to contribute their unique perspectives.

Once you apply for this position, you may receive a phone call, SMS or email at the time of application from our Virtual AI Recruiter, Alex, to conduct an initial interview.


Horizontal facilitates valuable and productive conversations between you and potential employers. We can assist you in growing your career by partnering you with employers that offer challenging assignments. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $12 - $32 per hour. This is not a guarantee of compensation, as final offer amount may vary based on factors including but not limited to experience and geographic location.

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Digital Marketing & Automation Specialist

08830 Iselin, New Jersey Provident Bank

Posted 4 days ago

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Job Description

Digital Marketing & Automation Specialist

How would you like to join one of the most highly regarded financial institutions in New Jersey with deep roots in the community? Provident is a successful and highly regarded multi-billion-dollar bank that continues to grow with branches in New Jersey, Eastern Pennsylvania and New York. Our longevity is a testament to our commitment to placing our employees, customers, and the communities we serve at the center of all we do. At Provident Bank, we are committed to enhancing our customer and employees' experience.

Position Overview

The primary responsibilities of the Digital Marketing & Automation Specialist are to develop, implement, and optimize marketing automation workflows and digital marketing strategies and tactics that drive engagement, lead generation, and revenue growth. The incumbent will report to the Digital Marketing & Analytics Manager and assist with managing and optimizing digital content across various channels, as well as work with business line managers, in the development of marketing automation strategies.

Key Responsibilities

Marketing Automation:

  • Build and manage automated marketing workflows using Oracle Eloqua. Segment audiences and create personalized messaging to improve engagement and conversion rates. Conduct A/B testing for marketing automation workflows. Track workflow performance and generate insights to guide future strategy.

Digital Marketing & Analytics:

  • Assists Digital Marketing & Analytics Manager in planning and executing all web, SEO/SEM, email, and display advertising campaigns, and measurement and reporting performance of all digital marketing campaigns.

Content & Design:

  • Collaborates with content, design, and sales teams to create effective lead nurturing strategies. Reviews and optimize content to ensure relevant messaging and increase engagement.

Marketing Research:

  • Identifies digital marketing trends and insights. Assist Digital Marketing & Analytics Manager in optimizing digital marketing spend based on findings.

Customer Statements:

  • Manages the custom statements for personal and business customers. Schedule statement messages and custom digital onserts to targeted customers through their monthly statements.

Other Duties: Performs other duties as assigned or required.

Minimum Qualifications
  • Bachelor's Degree
  • 3 years of experience in marketing automation and digital marketing, preferred with a financial institution.
  • Expert in use of marketing automation tools such as Eloqua.
  • Experience creating marketing automation workflows.
  • Experience with a multitude of digital and online marketing tools and trends.
  • Knowledge of digital advertising, search engine optimization/marketing, and campaign performance analytics.
  • Analytical mindset with the ability to interpret data and make informed decisions and recommendations.
  • Experience with Content Management Systems (CMS).
  • Understanding of Bank Regulations and Compliance in relation to email and digital advertising rules.
  • Ability to generate succinct, effective written communications.
  • Demonstrates expertise in Microsoft applications.
  • Current knowledge of communication options and tools.
  • Proficient in Canva and Adobe Creative Suite.
Working Conditions
  • Prolonged sitting
  • Lifting from 5 to 10 lbs (printer paper, storage boxes)
  • Occasional bending or overhead lifting (storing files or boxes)

Work is performed in a normal office environment. Noise levels are usually moderate. May also involve travel to customers and property locations.

This job description may not be all-inclusive. Employees are expected to perform other duties as assigned and directed by management. Job descriptions and duties may be modified when deemed appropriate by management.

Provident Bank recognizes and supports the importance of creating a socially and culturally diverse employee base. We understand, value, and appreciate the unique perspectives that a diverse workforce can contribute to our organization. We put the employee and the customer at the center of strategy because culture is a critical differentiator for why people choose to work here.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to age 40 and over, color, disability, gender identity, genetic information, military or veteran status, national origin, race, religion, sex, sexual orientation or any other applicable status protected by state or local law.

Pay Details: $51,200 - $73,200 annually. Please note, the base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, education, geographic location, internal equity, and other applicable business and organizational needs. This role is incentive eligible based upon company, business, and/or individual goal achievement and performance. Team members accrue paid time-off (PTO), receive Holiday (PTO) and are eligible to participate in the bank's Health and Wellness benefits including Medical, Dental and Vision Plans, Flexible and Health Savings Accounts, and a 401(k) Retirement Plan. In addition, the company provides Disability Insurance, an Employee Assistance Program, and Basic Life Insurance. Company sponsored Tuition Disbursement and Loan Repayment programs are also available. Voluntary benefits include Supplemental Life Insurance, Accident, Critical Illness, Hospital Indemnity and Legal plans.

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Digital Marketing & Marketing Automation Specialist:

92189 San Diego Country Estates, California Akraya

Posted 16 days ago

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Job Description

Primary Skills: Marketo (Expert), WordPress (Advanced), CRM Integration (Advanced), HTML/CSS/JavaScript (Intermediate), A/B Testing (Advanced) Contract: W2 Duration:12 months Location: San Diego/MTV, CA/New York (Hybrid) Pay Range: $55 - $60 per Hour JOB SUMMARY: We are looking for a Senior Digital Marketing & Automation Specialist to lead our e-commerce initiatives and marketing automation transitions, notably from Eloqua to Marketo. The role demands enhancing digital customer journeys, boosting online conversions, and executing marketing strategies to transition sales from telesales to digital platforms efficiently. The position involves collaboration with cross-functional teams to optimize web content, manage CRM integrations, and deliver impactful digital marketing campaigns. JOB REQUIREMENTS: Develop and execute e-commerce strategies to maximize online sales. Lead the migration and optimization of marketing automation platforms from Eloqua to Marketo. Optimize web content and user experience, utilizing A/B testing and UX enhancements. Integrate and maintain CRM systems, ensuring seamless operational flow with Marketo. Analyze performance data to drive optimization strategies and content updates. Must Have Skills: Proficient in Adobe Marketo and other marketing automation tools. Solid experience with WordPress CMS and web development languages (HTML, CSS, JavaScript). Strong competency in CRM integration, preferably Salesforce. Industry Experience Required: Background in E-commerce and B2B SaaS industries is highly preferred, along with familiarity with digital marketing in these domains. ABOUT AKRAYA Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)! Industry Leaders in IT Staffing As staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires! Join Akraya Today! Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!

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Email Marketing & Automation Specialist

44101 Cleveland, Ohio Flexjet

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Job Description

Email Marketing & Automation Specialist

Join a global leader in private aviation, offering access to an ultramodern fleet of private aircraft through fractional ownership, leasing, and jet cards. Together, our employees in North America and Europe work to provide Flexjet aircraft owners with the finest experience in premium private jet travel.

Responsibilities
  • Email Strategy & Execution: Develop and manage a global email marketing calendar for the U.S. and EU markets. Plan and execute high-impact campaigns that drive engagement, leads, and customer retention.
  • Project Management: Own timelines and workback schedules for asset collection, coding, testing, QA, and deployment. Ensure all campaigns are delivered on time and aligned with brand standards.
  • Email Development & Testing: Build and code responsive emails using HTML within Pardot. QA and mobile test all emails to ensure optimal performance across devices and platforms.
  • Audience Segmentation & List Management: Collaborate with the digital team and sales to build and maintain automated segmented lists. Manage list hygiene, including opt-outs and bounce backs.
  • Performance Tracking & Optimization: Monitor KPIs to evaluate campaign effectiveness. Provide regular reporting and insights to inform strategy and improve performance through A/B testing and best practices.
  • Creative Collaboration: Work closely with the Studio, Flexjet's in-house design team, to concept and refine email layouts that align with brand guidelines and campaign goals.
  • Customer Lifecycle Engagement: Research customer behavior and lifecycle stages to identify the most effective email touchpoints. Develop strategies to nurture leads and increase retention.
  • Cross-Functional Support: Support internal and external communications across Flexjet and sister brands within the Directional Aviation portfolio. Collaborate with Business Development and other departments to align messaging and goals.
Qualifications & Skills
  • Preferred Bachelor's degree in Marketing or related field, or equivalent experience.
  • 3+ years of experience in email marketing, including drip and nurture campaigns.
  • 3+ years of experience in working with marketing automation platforms such as Marketing Cloud Account Engagement and Salesforce Marketing Cloud.
  • Proficient in HTML, CSS, and dynamic scripting.
  • Experience with Pardot, Salesforce, and email testing tools. (or equivalent)
  • Strong understanding of digital marketing strategies and customer lifecycle engagement.
  • Excellent analytical and problem-solving skills.
  • Strong communication skills, with the ability to present complex data insights to non-technical stakeholders.
  • Ability to work collaboratively in a fast-paced, cross-functional environment.

Flexjet is an equal-opportunity employer. We aim to choose individuals who have the highest integrity; those who personify genuine concern for customers and fellow employees alike. More than anything, we look for individuals who grasp the importance of trust in an employer/employee relationship.

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Email Marketing Automation Specialist

10261 New York, New York NCAA (National Collegiate Athletic Association)

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Job Description

About Fordham:

Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its nine colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United Kingdom.

The University offers a comprehensive benefits package that includes medical, dental, and vision insurance; flexible spending accounts; retirement plans; life insurance; short and long-term disability; employee assistance program ( EAP ); tuition remission; and generous time off.

Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education.

Department: Marketing and Communications

Position Summary:

The Email Marketing Automation Specialist plays a key role on the Online Engagement Team within University Marketing and Communications. This person develops, implements, and optimizes advanced email marketing campaigns to Support Fordham University's enrollment goals and to attract the next generation of Fordham students.

This role requires a strong grasp of marketing automation principles and expert technical skills with Slate CRM . As part of an integrated, cross-functional marketing team supporting enrollment, the specialist will use Slate's features, like personalized communication journeys and audience segmentation, to guide prospective students through Fordham's recruitment funnel and continuously improve strategies for maximum conversion

Essential Functions:

Strategy & Planning:

Collaborate with the AVP for Enrollment Marketing and University Admissions leadership to develop comprehensive email marketing strategies aligned with institutional recruitment goals.

Map out complex communication journeys within Slate, considering various prospect segments, stages of the enrollment funnel, and program interests. Stay current with email marketing best practices, industry trends, and Slate updates to ensure innovative and effective campaign execution.

Campaign Development & Execution:

Design, build, and deploy a high volume of automated and ad-hoc email campaigns, including drip campaigns, newsletters, event invitations, and personalized communications, primarily within Slate.

Develop and manage Slate Liquid Markup for dynamic content, personalization, and conditional logic within emails.

Create and manage custom Slate queries, rules, and events to segment audiences accurately and trigger appropriate communications.

Ensure all email communications adhere to brand guidelines, accessibility standards, and CAN - SPAM regulations.

Develop and implement A/B testing strategies for subject lines, content, calls-to-action, and send times to optimize performance.

Slate Expertise & Management:

Serve as a primary expert user of Slate for email marketing automation, including but not limited to: deliverability, deliver, campaigns, forms, queries, rules, and portals.

Manage and maintain email templates, ensuring consistency and effectiveness across all communications. Collaborate with Slate administrators and the Office of Information Technology to ensure data integrity and seamless integration with other systems. Troubleshoot and resolve technical issues related to email deployment and tracking within Slate.

Reporting & Optimization:

Monitor, analyze, and report on key email marketing metrics (e.g., open rates, click-through rates, conversion rates, deliverability) using Slate's reporting tools and other analytics platforms. Provide regular insights and recommendations to optimize campaign performance and improve ROI . Conduct audience segmentation analysis to identify opportunities for more targeted and personalized communications.

Collaboration & Communication:

Work closely with content creators, graphic designers, and other marketing team members to ensure the timely delivery of assets for campaigns.
Collaborate with admissions counselors and other stakeholders to understand communication needs and incorporate feedback. Communicate campaign performance and insights effectively to various stakeholders.

Required Qualifications:

Bachelor's degree in Marketing, Communications, Business, or a related field.

Minimum of 3 years of progressive experience in email marketing automation, with a strong focus on strategy, development, and optimization.

Demonstrated expert-level proficiency with Slate CRM for email marketing automation is mandatory. This includes hands-on experience with Slate Deliver,Campaigns, Queries, Rules, Liquid Markup, and Forms.

Proven experience in developing and executing complex email nurture campaigns and drip sequences.

Preferred Qualifications:

Experience working in a higher education enrollment, marketing, or admissions setting.

Familiarity with other marketing analytics tools (e.g., Google Analytics).

Experience with other marketing automation platforms such as Mailchimp or Salesforce Marketing Cloud.

Experience with A/B testing platforms and methodologies beyond basic email client functionality.

Understanding of SEO principles as they relate to email content.

Minimum Salary: $68,500

Maximum Salary: $78,500

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Email Marketing Automation Specialist

10261 New York, New York Lipscomb University

Posted 1 day ago

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Job Description

About Fordham:

Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its nine colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United Kingdom.

The University offers a comprehensive benefits package that includes medical, dental, and vision insurance; flexible spending accounts; retirement plans; life insurance; short and long-term disability; employee assistance program ( EAP ); tuition remission; and generous time off.

Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education.

Department: Marketing and Communications

Position Summary:

The Email Marketing Automation Specialist plays a key role on the Online Engagement Team within University Marketing and Communications. This person develops, implements, and optimizes advanced email marketing campaigns to Support Fordham University's enrollment goals and to attract the next generation of Fordham students.

This role requires a strong grasp of marketing automation principles and expert technical skills with Slate CRM . As part of an integrated, cross-functional marketing team supporting enrollment, the specialist will use Slate's features, like personalized communication journeys and audience segmentation, to guide prospective students through Fordham's recruitment funnel and continuously improve strategies for maximum conversion

Essential Functions:

Strategy & Planning:

Collaborate with the AVP for Enrollment Marketing and University Admissions leadership to develop comprehensive email marketing strategies aligned with institutional recruitment goals.

Map out complex communication journeys within Slate, considering various prospect segments, stages of the enrollment funnel, and program interests. Stay current with email marketing best practices, industry trends, and Slate updates to ensure innovative and effective campaign execution.

Campaign Development & Execution:

Design, build, and deploy a high volume of automated and ad-hoc email campaigns, including drip campaigns, newsletters, event invitations, and personalized communications, primarily within Slate.

Develop and manage Slate Liquid Markup for dynamic content, personalization, and conditional logic within emails.

Create and manage custom Slate queries, rules, and events to segment audiences accurately and trigger appropriate communications.

Ensure all email communications adhere to brand guidelines, accessibility standards, and CAN - SPAM regulations.

Develop and implement A/B testing strategies for subject lines, content, calls-to-action, and send times to optimize performance.

Slate Expertise & Management:

Serve as a primary expert user of Slate for email marketing automation, including but not limited to: deliverability, deliver, campaigns, forms, queries, rules, and portals.

Manage and maintain email templates, ensuring consistency and effectiveness across all communications. Collaborate with Slate administrators and the Office of Information Technology to ensure data integrity and seamless integration with other systems. Troubleshoot and resolve technical issues related to email deployment and tracking within Slate.

Reporting & Optimization:

Monitor, analyze, and report on key email marketing metrics (e.g., open rates, click-through rates, conversion rates, deliverability) using Slate's reporting tools and other analytics platforms. Provide regular insights and recommendations to optimize campaign performance and improve ROI . Conduct audience segmentation analysis to identify opportunities for more targeted and personalized communications.

Collaboration & Communication:

Work closely with content creators, graphic designers, and other marketing team members to ensure the timely delivery of assets for campaigns.
Collaborate with admissions counselors and other stakeholders to understand communication needs and incorporate feedback. Communicate campaign performance and insights effectively to various stakeholders.

Required Qualifications:

Bachelor's degree in Marketing, Communications, Business, or a related field.

Minimum of 3 years of progressive experience in email marketing automation, with a strong focus on strategy, development, and optimization.

Demonstrated expert-level proficiency with Slate CRM for email marketing automation is mandatory. This includes hands-on experience with Slate Deliver,Campaigns, Queries, Rules, Liquid Markup, and Forms.

Proven experience in developing and executing complex email nurture campaigns and drip sequences.

Preferred Qualifications:

Experience working in a higher education enrollment, marketing, or admissions setting.

Familiarity with other marketing analytics tools (e.g., Google Analytics).

Experience with other marketing automation platforms such as Mailchimp or Salesforce Marketing Cloud.

Experience with A/B testing platforms and methodologies beyond basic email client functionality.

Understanding of SEO principles as they relate to email content.

Minimum Salary: $68,500

Maximum Salary: $78,500

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Senior Email Marketing & Automation Specialist

28245 Charlotte, North Carolina RXO

Posted 6 days ago

Job Viewed

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Job Description

Accelerate your career at RXO.

RXO is a leading provider of transportation solutions. With cutting-edge technology at the center, we're revolutionizing the industry with our massive network and commitment to finding solutions for every challenge. We create more efficient ways for shippers and carriers to transport goods across North America.

As the Senior Email Marketing & Automation Specialist, you will be responsible for designing, executing, and optimizing targeted campaigns using Salesforce Marketing Cloud. This role leverages Journey Builder, Email Studio, Automation Studio, and related tools to deliver personalized, data-driven communications that drive engagement, nurture leads, and support overall marketing goals. On our team, you'll have the support to excel at work, and the resources to build a career you can be proud of.

What your day-to-day will look like:

  • Leads strategy and execution support for RXO's email marketing and marketing automation programs, ensuring alignment with broader business objectives
  • Business Owner for Salesforce Marketing Cloud platform; works cross-functionally with stakeholders on all requirements and execution to support all functionality and program needs
  • Manages and optimizes email marketing and automation channel activities to support stakeholder needs for all customer facing communications and campaigns
  • Designs, builds, and launches automated email campaigns, journeys, and other automated workflows to nurture leads and engage customers
  • Monitors key metrics, analyzes campaign performance, and identifies areas for improvement through A/B testing and other optimization techniques.
  • Supports website and CRM operations to ensure technical requirements and system integrations are leveraged to support all necessary marketing and customer communications functions and workflows
  • Works closely with cross-functional teams, including sales, product, and sales ops to ensure accurate data handoff and smooth lead flow
  • Provides User Experience/User Journey design for campaign planning across email, website, and conversion points


What you'll need to excel:

At a minimum, you'll need:
  • Bachelor's degree or equivalent related work or military experience
  • 2 years of Salesforce Marketing Cloud Engagement
  • 5 years of email marketing and marketing automation experience
It'd be great if you also have:
  • Strong proficiency in the following areas: email marketing best practices, data hygiene, workflow and automation design, audience segmentation, data analysis and reporting
  • Strong working knowledge of the following (or similar) platforms: WordPress, Salesforce Sales Cloud and Marketing Cloud.
  • Strong fluency user of Windows applications and Microsoft Office programs such as MS Project, Word, Excel, and PowerPoint.
In this role, you'll be supported by a passionate team motivated by fast-paced innovation and the desire to deliver for customers. We're a company where you can continually advance your career, no matter your background - the opportunities are endless and yours for the taking. If you're driven and looking for a place to grow, come join us.

Does this sound like you? Check out what else RXO has to offer.

Massive Benefits
  • Competitive pay
  • Health, dental and vision insurance
  • 401(k) with company match
  • Life insurance, disability
  • Employee Assistance Program (EAP)
  • Paid time off
  • Tuition reimbursement program


Our Culture

We do great things when we are inclusive and work together. To perform with excellence, we learn from one another, value diverse perspectives, operate safely, and build strong relationships. We welcome everyone regardless of background, identity or ability.

The Next Step

Ready to join our team? We'd love to hear from you. Fill out an application now and join our talent community to learn about future opportunities.

We are proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

All applicants who receive a conditional offer of employment may be required to take and pass a pre-employment drug test.

The above statements are not an exhaustive list of all required responsibilities, duties and skills for this job classification.

Review RXO's candidate privacy statement here and RXO's Privacy Notice to California Job Applicants here.
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About the latest Head of email marketing Jobs in United States !

Senior Email Marketing & Automation Specialist

28201 Charlotte, North Carolina RXO

Posted 27 days ago

Job Viewed

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Job Description

Permanent
Accelerate your career at RXO.

RXO is a leading provider of transportation solutions. With cutting-edge technology at the center, we’re revolutionizing the industry with our massive network and commitment to finding solutions for every challenge. We create more efficient ways for shippers and carriers to transport goods across North America.

As the Senior Email Marketing & Automation Specialist, you will be responsible for designing, executing, and optimizing targeted campaigns using Salesforce Marketing Cloud. This role leverages Journey Builder, Email Studio, Automation Studio, and related tools to deliver personalized, data-driven communications that drive engagement, nurture leads, and support overall marketing goals. On our team, you’ll have the support to excel at work, and the resources to build a career you can be proud of.

What your day-to-day will look like:

  • Leads strategy and execution support for RXO’s email marketing and marketing automation programs, ensuring alignment with broader business objectives

  • Business Owner for Salesforce Marketing Cloud platform; works cross-functionally with stakeholders on all requirements and execution to support all functionality and program needs

  • Manages and optimizes email marketing and automation channel activities to support stakeholder needs for all customer facing communications and campaigns

  • Designs, builds, and launches automated email campaigns, journeys, and other automated workflows to nurture leads and engage customers

  • Monitors key metrics, analyzes campaign performance, and identifies areas for improvement through A/B testing and other optimization techniques.

  • Supports website and CRM operations to ensure technical requirements and system integrations are leveraged to support all necessary marketing and customer communications functions and workflows

  • Works closely with cross-functional teams, including sales, product, and sales ops to ensure accurate data handoff and smooth lead flow

  • Provides User Experience/User Journey design for campaign planning across email, website, and conversion points

What you’ll need to excel:

At a minimum, you’ll need:

  • Bachelor's degree or equivalent related work or military experience

  • 2 years of Salesforce Marketing Cloud Engagement

  • 5 years of email marketing and marketing automation experience

It’d be great if you also have:

  • Strong proficiency in the following areas: email marketing best practices, data hygiene, workflow and automation design, audience segmentation, data analysis and reporting

  • Strong working knowledge of the following (or similar) platforms: WordPress, Salesforce Sales Cloud and Marketing Cloud.

  • Strong fluency user of Windows applications and Microsoft Office programs such as MS Project, Word, Excel, and PowerPoint.

In this role, you’ll be supported by a passionate team motivated by fast-paced innovation and the desire to deliver for customers. We’re a company where you can continually advance your career, no matter your background - the opportunities are endless and yours for the taking. If you’re driven and looking for a place to grow, come join us.

Does this sound like you? Check out what else RXO has to offer.

Massive Benefits

  • Competitive pay

  • Health, dental and vision insurance

  • 401(k) with company match

  • Life insurance, disability

  • Employee Assistance Program (EAP)

  • Paid time off

  • Tuition reimbursement program

Our Culture

We do great things when we are inclusive and work together. To perform with excellence, we learn from one another, value diverse perspectives, operate safely, and build strong relationships. We welcome everyone regardless of background, identity or ability.

The Next Step

Ready to join our team? We’d love to hear from you. Fill out an application now and join our talent community to learn about future opportunities.

We are proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

All applicants who receive a conditional offer of employment may be required to take and pass a pre-employment drug test.

The above statements are not an exhaustive list of all required responsibilities, duties and skills for this job classification.

Review RXO's candidate privacy statement here and RXO's Privacy Notice to California Job Applicants here .

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Digital Marketing & Marketing Automation Specialist: 25-03931

94043 Mountainview, California Akraya, Inc.

Posted 2 days ago

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Job Description

Primary Skills: Marketo (Expert), WordPress (Advanced), CRM Integration (Advanced), HTML/CSS/JavaScript (Intermediate), A/B Testing (Advanced)
Contract: W2
Duration:12 months
Location: San Diego/MTV, CA/New York (Hybrid)
Pay Range: $55 - $60 per Hour

JOB SUMMARY:
We are looking for a Senior Digital Marketing & Automation Specialist to lead our e-commerce initiatives and marketing automation transitions, notably from Eloqua to Marketo. The role demands enhancing digital customer journeys, boosting online conversions, and executing marketing strategies to transition sales from telesales to digital platforms efficiently. The position involves collaboration with cross-functional teams to optimize web content, manage CRM integrations, and deliver impactful digital marketing campaigns.

JOB REQUIREMENTS:

  • Develop and execute e-commerce strategies to maximize online sales.
  • Lead the migration and optimization of marketing automation platforms from Eloqua to Marketo.
  • Optimize web content and user experience, utilizing A/B testing and UX enhancements.
  • Integrate and maintain CRM systems, ensuring seamless operational flow with Marketo.
  • Analyze performance data to drive optimization strategies and content updates.

Must Have Skills:

  • Proficient in Adobe Marketo and other marketing automation tools.
  • Solid experience with WordPress CMS and web development languages (HTML, CSS, JavaScript).
  • Strong competency in CRM integration, preferably Salesforce.

Industry Experience Required:

  • Background in E-commerce and B2B SaaS industries is highly preferred, along with familiarity with digital marketing in these domains.

ABOUT AKRAYA
Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)!

Industry Leaders in IT Staffing
As staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space.  We don't just connect you with great jobs, we connect you with a workplace that inspires!

Join Akraya Today!
Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!

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Marketing Automation Manager

92606 Woodbridge, California Tri Pointe Homes

Posted today

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Job Description

Overview Tri Pointe Homes is about more than homes, we are about people. We are committed to changing the lives of our customers and employees. Our passion for creating communities does not end with our customers. If this sounds like a career for you, apply to be a part of our great team. Tri Pointe Homes is looking for an experienced, enthusiastic individual to join our talented group as a Marketing Automation Manager. Position Highlights: Assist in leading the email marketing and marketing automation platform. Provide technical and design assistance company-wide to division digital marketing teams within the marketing automation platform. Assist divisions in the implementation of design, testing, maintenance and reporting of automated online marketing campaigns utilizing company templates and platforms. Possesses a strong understanding of lead scoring and nurturing plans with the ability to execute workflows and triggers according to audience and stage in the marketing funnel. Collaborate with internal digital marketing teams to further develop their capabilities and act as a training resource and power user of the marketing automation system and marketing attribution and ROI reporting platform. Support the strategic execution and continual optimization of the enterprise Marketo platform, delivering expert guidance and direct support to division marketing teams. Champion scalable automation initiatives, drive platform innovation, and lead knowledge-sharing efforts that elevate digital campaign performance and measurement across the organization. Collaborate cross-functionally to ensure alignment between campaign operations and business goals, while maintaining a high standard of technical excellence, compliance, and user enablement. Position Responsibilities: Collaborate with management, home office marketing, division teams, and third-party vendors to develop and execute digital marketing initiatives, including email campaigns, landing pages, and digital content, with a focus on optimizing user experience and applying best practices. Communicate program and strategy changes across digital platforms to ensure alignment among digital marketing teams and external partners, keeping projects and enhancements on track. Mentor and coach division team members and stakeholders, developing future leaders and platform champions. Lead the development and implementation of a scalable, role-based onboarding and training program for new Marketo users, incorporating guided learning paths, interactive coursework, and hands-on assignments to standardize education across teams. Oversee the creation and optimization of email templates, landing pages, forms, and program templates, ensuring brand consistency and adherence to QA, CAN-SPAM, and compliance standards. Ensure that all campaign content complies with brand standards and regulatory requirements, securing necessary approvals prior to launch. Evaluate and implement personalization tactics and AI-driven enhancements within the marketing automation platform to improve engagement, efficiency, and campaign outcomes. Pilot and adopt new features of the Marketo email designer and AI capabilities to streamline campaign development and improve personalization opportunities. Lead the integration of the Digital Asset Management (DAM) platform with Marketo to ensure consistent use of brand assets and improve the efficiency of content creation processes. Perform regular audits of automation programs and templates, executing updates based on performance insights and evolving best practices. Support digital marketing teams in applying A/B testing, segmentation, triggers, and workflow strategies to align with Tri Pointe Homes' marketing automation standards. Troubleshoot technical issues related to campaign structure, program flows, design formatting, audience segmentation, and automation functionality within the Marketo platform. Maintain up-to-date documentation and user/video guides by tracking and applying program-level changes and enhancements. Assist in the collection and upload of monthly marketing cost data ensuring timely updates to the attribution and ROI reporting platform. Assist in the execution and configuration of Marketo Measure tracking elements, including campaign associations, UTM parameters, and channel mapping to support accurate marketing attribution. Collaborate with the marketing automation team to ensure proper setup and tagging of digital campaigns for tracking within Marketo Measure. Support the maintenance and accuracy of attribution reporting by validating data inputs and troubleshooting discrepancies across platforms. Assist in generating and distributing routine division-level performance reports using Marketo Measure data, providing visibility into campaign influence, pipeline contribution, and ROI. Position Qualifications: Bachelor's degree in Marketing or a related field, or equivalent business experience 6-8+ years of experience in marketing automation, with 4+ years using Marketo (or an equivalent platform) at an advanced level Marketo certification(s) preferred Position Skills: Proven leadership in managing enterprise-scale automation platforms. Advanced understanding of lead lifecycle, funnel strategy, and campaign orchestration. Strong understanding of marketing attribution models and pipeline contribution reporting. Proven ability to manage and execute marketing automation projects from concept to launch and analysis Demonstrated ability to develop and deliver onboarding and training programs for marketing automation users Demonstrated ability to coach and guide cross-functional teams at varying skill levels Strong interpersonal skills with ability to collaborate with internal departments and external vendors Self-starter who proactively identifies opportunities for improvements to platforms, user experience, and campaign performance. Ability to manage and prioritize multiple digital initiatives in a fast-paced environment Strong understanding of lead nurturing, scoring, segmentation, A/B testing, and workflow management Ability to design, execute, and optimize scalable campaigns aligned to the buyer journey and pipeline goals Knowledge of marketing funnel stages, campaign tagging, UTM parameters, and attribution reporting Strong understanding marketing attribution models, ROI reporting, and data-driven performance analysis Demonstrated proficiency in supporting top-of-funnel marketing operations through automation programs Proficient in rule logic and audience segmentation for personalized content delivery Technically fluent in HTML/CSS, A/B testing, and email rendering. Experience in layout, styling of digital assets, and web-based campaign components Functional knowledge of tools such as video platforms, call tracking, email testing, and website analytics Advanced skills in Microsoft Office Suite Proficiency in Adobe Creative Suite for graphics maintenance and creative asset support Strong troubleshooting capabilities related to automation flows, landing page/email issues, and data discrepancies Understanding of brand governance, CAN-SPAM compliance, and QA processes for marketing content Excellent written and verbal communication skills Grammatical and creative writing skills with the ability to proof and refine marketing copy Skilled in creating and maintaining documentation, user guides, and training materials (including video walkthroughs) Physical Requirements: 15% or less travel May be sedentary for extended periods, 4 or more hours per day Use of fine motor skills for tasks requiring precision such as typing and computer work Visual acuity for detailed computer work Hearing ability for frequent calls and meetings Compensation & Benefits: Base Salary: The expected base salary range for this position is between $100,000 - $135,000 per year, depending on experience and skillset. Base Salary is paid bi-weekly, every other Friday. Bonus: This position is eligible for an annual performance-based cash bonus. Bonuses are earned, calculated and paid in accordance with the terms and conditions of the Company's applicable incentive plan document. Benefits: In addition to competitive medical, dental and vision coverage, Tri Pointe Homes provides comprehensive benefits to eligible team members and their dependents, including: Health Savings Account (HSA), full and limited healthcare Flexible Spending Account (FSA), and dependent care FSA options; generous paid time off policies, like vacation, holidays, sick leave, jury duty, bereavement, and volunteer time; paid disability, parental and military leave; company-sponsored and voluntary term life, AD&D, and short- and long-term disability insurances; a 401(k) retirement plan with bi-weekly employer matching of 50% up to the first 6% of team member contributions; adoption, fitness, tuition and worldwide emergency travel assistance; EAP, grief counseling, and estate/will preparation services; and additional discounts and supplementary employee-paid benefit programs. Want to know what it's like working at Tri Pointe Homes? Click here to see what our employees have to say: Great Place to Work Certified Company Tri Pointe Homes is committed to building a diverse and talented team to help us achieve our goals. Please note that due to operational constraints, we are unable to consider applicants who require visa sponsorship (e.g., H1B, OPT) for this position. This policy applies uniformly to roles where sponsorship cannot be accommodated to ensure consistency and fairness in our hiring process. At Tri Pointe Homes, we are intentional about fostering an environment where you, and all individuals, are encouraged to be their authentic selves. We embrace individuality and strive to be consciously inclusive of different backgrounds, experiences, and perspectives in every aspect of our business. We believe our company's strength relies on the diversity of the team and the unique, innovative ideas everyone contributes. Pursuant to the California Consumer Privacy Act of 2018, if you are a California resident, you have the right to know the categories of personal information that we collect about job applicants, employees and their emergency contacts and beneficiaries, and independent contractors. Please click here for a description of our personal information collection practices We are an Equal Opportunity Employer, which means we make employment decisions based on merit and qualifications and are committed to providing equal opportunities for all applicants and employees without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, disability, sex, sexual orientation, gender identity or expression, veteran status, genetic information, or any other characteristic protected by applicable federal, state or local laws. We will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to apply for an open position or to participate in an interview, please let us know.
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