5,309 Head Of Email Marketing jobs in the United States

Primary Skills: Marketo (Expert), WordPress (Advanced), CRM Integration (Advanced), HTML/CSS/JavaScript (Intermediate), A/B Testing (Advanced) Contract: W2 Duration:12 months Location: San Diego/MTV, CA/New York (Hybrid) Pay Range: $55 - $60 per Hour JOB SUMMARY: We are looking for a Senior Digital Marketing & Automation Specialist to lead our e-commerce initiatives and marketing automation transitions, notably from Eloqua to Marketo. The role demands enhancing digital customer journeys, boosting online conversions, and executing marketing strategies to transition sales from telesales to digital platforms efficiently. The position involves collaboration with cross-functional teams to optimize web content, manage CRM integrations, and deliver impactful digital marketing campaigns. JOB REQUIREMENTS: Develop and execute e-commerce strategies to maximize online sales. Lead the migration and optimization of marketing automation platforms from Eloqua to Marketo. Optimize web content and user experience, utilizing A/B testing and UX enhancements. Integrate and maintain CRM systems, ensuring seamless operational flow with Marketo. Analyze performance data to drive optimization strategies and content updates. Must Have Skills: Proficient in Adobe Marketo and other marketing automation tools. Solid experience with WordPress CMS and web development languages (HTML, CSS, JavaScript). Strong competency in CRM integration, preferably Salesforce. Industry Experience Required: Background in E-commerce and B2B SaaS industries is highly preferred, along with familiarity with digital marketing in these domains. ABOUT AKRAYA Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)! Industry Leaders in IT Staffing As staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires! Join Akraya Today! Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of hands-on experience in digital marketing, with at least 3 years focused on marketing automation.
• Proven expertise in implementing and managing marketing automation platforms (HubSpot, Marketo, Pardot, etc.).
• Strong understanding of CRM systems (Salesforce, Dynamics 365) and data integration.
• Demonstrated experience in developing and executing complex marketing automation workflows, lead nurturing campaigns, and segmentation strategies.
• Proficiency in A/B testing, campaign analytics, and reporting.
• Excellent analytical, problem-solving, and critical-thinking skills.
• Strong project management and organizational abilities for managing multiple client initiatives.
• Exceptional written and verbal communication skills for effective remote collaboration.
• Marketing automation certifications (e.g., HubSpot, Marketo) are a significant plus.

The Amherst Group's companies are comprised of leading real estate investment and advisory firms with a mission to transform the way real estate is owned, financed and managed. Amherst leverages its proprietary data, analytics, technology, and decades of experience to seek solutions for a fragmented, slow-to-evolve real estate ecosystem and to materially improve the experience for residents, buyers, sellers, communities, and investors. Today Amherst has over 1000 employees and $14.1 billion in assets under management.

Over the past decade, Amherst has scaled its platform to become one of the largest operators of single-family assets and has acquired, renovated, and leased more than 46,000 homes across 32 markets in the U.S. The firm delivers customized, stabilized cash-flowing portfolios of assets to its investors, wrapped in all the ongoing services required to manage, own, and finance the asset including property management, portfolio management, and a full capital markets team. In addition to its single-family rental platform, Amherst’s debt business pursues two distinct credit strategies in mortgage-backed securities and commercial real estate lending. Over its 25-year history, Amherst has developed a deep bench of research and technology talent, and leverages data and analytics at every stage in the asset lifecycle to improve operations and preserve long-term value for our investors and the more than 188,000 residents the firm has served.

Amherst is seeking a Marketing Automation Lead to design, execute, and optimize automated marketing programs across email, mobile, and onsite channels via Marketing Cloud Engagement. This role will own the end-to-end management of marketing automation systems, ensuring that campaigns are personalized, data-driven, and scalable—nurturing prospects and residents from lead generation through renewal.

We’re looking for a hands-on leader with a growth mindset—curious, proactive, and results-oriented—who thrives at the intersection of technology, data, and customer experience.

Key Responsibilities

Marketing Automation Strategy

• Define and lead the strategy for automation programs that onboard, nurture, convert, and drive resident loyalty/advocacy.
• Partner with Growth Marketing and internal stakeholders to translate business requirements into actionable journeys and automations

Audience Management & Segmentation

• Oversee audience segmentation strategies using lifecycle stage, behavioral signals, and geographic insights.
• Partner with Brand Marketing to customize creative and messaging for segment-specific campaigns that drive measurable action.

Testing, Reporting & Technical Execution

• Manage A/B and multivariate testing to optimize engagement, conversion, and deliverability.
• Ensure rigorous QA for email rendering, deliverability, and automation workflows.
• Own reporting on campaign and journey performance, providing insights and recommendations for continuous improvement.
• Maintain compliance with CAN-SPAM, GDPR, and opt-in regulations; enforce list hygiene best practices.

Qualifications

• Strong understanding of lifecycle marketing, personalization, and customer journey orchestration.
• Strong proficiency in AMPSCRIPT and SQL
• Expert in email deliverability, segmentation, and testing methodologies.
• Strong analytical skills with experience in campaign reporting, dashboards, and KPIs.
• Ability to work cross-functionally and translate business goals into automation strategies.
• Knowledge of HTML/CSS for email and experience with CRM/data integrations preferred.
• Experience with MJML is a plus
• 5+ years of hands-on experience in Salesforce Marketing Cloud

• Manage and optimize our marketing automation platform, including setup, configuration, and maintenance.
• Develop and execute automated marketing campaigns across various channels, such as email, social media, and websites.
• Design, build, and implement marketing automation workflows, including lead nurturing, lead scoring, and segmentation.
• Monitor campaign performance and provide regular reports and analysis to evaluate the effectiveness of campaigns, identify areas for improvement, and make data-driven recommendations.
• Collaborate with the marketing team to develop and implement marketing strategies and tactics that align with business goals.
• Work closely with the communication and amplification teams to ensure seamless integration between marketing automation and CRM systems.
• Conduct A/B testing and optimize campaign elements to maximize engagement, conversion rates, and ROI.
• Stay up to date with the latest trends and best practices in marketing automation and digital marketing.
• Provide training and support to team members on marketing automation best practices and platform usage.
• Perform other duties as assigned.

• People : Our people make us special. You'll work with a diverse team of experts respected for their independence and transparency and build a network, because our approach is collaborative. We collaborate across disciplines, organizations, and geographies to build the global scientific response that today's global challenges require.
• Interesting work : Every day is different for us here. We see what's on the horizon and use our expertise to build the foundations of a safer future. You'll have the opportunity to push the boundaries of human understanding as part of a team working to advance the public good.
• Grow and achieve : We learn, work, and grow together through targeted development, reward, and recognition programs.
• Values . Four core values guide our work: collaboration, respect, integrity, and beneficence. By living our values, we inspire the trust essential to fulfilling our mission and foster the partnerships that enable us to pursue a beneficent future in which we all can thrive.
• Total Rewards : All employees at UL Research Institutes are eligible for bonus compensation. We offer comprehensive medical, dental, vision, and life insurance plans and a generous 401k matching structure of up to 5% of eligible pay. Moreover, we invest an additional 4% into your retirement saving fund after your first year of continuous employment. Depending on your role, you may be able to discuss flexible working arrangements with your manager. We also provide employees with paid time off, including vacation, holiday, sick, and volunteer days.

• In-depth knowledge of marketing automation platforms, such as Marketo, HubSpot, Pardot, or similar.
• Proficiency in CRM systems, such as Salesforce.
• Strong analytical skills and the ability to interpret data and derive actionable insights.
• Excellent project management and organizational skills, with the ability to manage multiple campaigns and prioritize tasks effectively.
• Strong understanding of digital marketing principles and best practices.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Strong analytical and strategic thinking skills.
• Excellent attention to detail and proactive time management.
• A self-starter who anticipates needs, proactive problem solver and ability to work independently.

• Bachelor's degree in marketing, Business, or a related field.
• Minimum 2 years of experience as a Marketing Automation Specialist or in a similar role.

Job Description

We have an exciting opportunity for a Marketing Automation Specialist at UL Research Institutes, based in our Evanston, Illinois office.

The Marketing Automation Specialist manages and optimizes marketing automation platforms and systems to streamline and enhance campaigns and processes. The Marketing Automation Specialist executes effective strategies that drive lead generation, stakeholder engagement, and growth through automated communication campaigns, and collaborates with cross-functional teams to drive results.

UL Research Institutes and UL Standards & Engagement

At UL Research Institutes (ULRI) and UL Standards & Engagement (ULSE), we expand the boundaries of safety science to create a more secure and sustainable world. For more than a century, we have studied the unintended consequences of innovation, designed solutions to mitigate risk, created new safety standards and shared our findings with academia, scientists, manufacturers, and policymakers across industries. We identify critical safety and sustainability issues, asking the tough questions because we believe a safer world begins with knowledge.

What you'll learn and achieve:

As the Marketing Automation Specialist, you will play a key role in the rapid growth of UL as you:

• Manage and optimize our marketing automation platform, including setup, configuration, and maintenance.

• Develop and execute automated marketing campaigns across various channels, such as email, social media, and websites.

• Design, build, and implement marketing automation workflows, including lead nurturing, lead scoring, and segmentation.

• Monitor campaign performance and provide regular reports and analysis to evaluate the effectiveness of campaigns, identify areas for improvement, and make data-driven recommendations.

• Collaborate with the marketing team to develop and implement marketing strategies and tactics that align with business goals.

• Work closely with the communication and amplification teams to ensure seamless integration between marketing automation and CRM systems.

• Conduct A/B testing and optimize campaign elements to maximize engagement, conversion rates, and ROI.

• Stay up to date with the latest trends and best practices in marketing automation and digital marketing.

• Provide training and support to team members on marketing automation best practices and platform usage.

• Perform other duties as assigned.

What you'll experience working at UL Research Institutes and UL Standards and Engagement: We have pursued our mission of working for a safer, more secure, and sustainable world for nearly 130 years, embedding conscientious stewardship into everything we do.

• People : Our people make us special. You'll work with a diverse team of experts respected for their independence and transparency and build a network, because our approach is collaborative. We collaborate across disciplines, organizations, and geographies to build the global scientific response that today's global challenges require.

• Interesting work : Every day is different for us here. We see what's on the horizon and use our expertise to build the foundations of a safer future. You'll have the opportunity to push the boundaries of human understanding as part of a team working to advance the public good.

• Grow and achieve : We learn, work, and grow together through targeted development, reward, and recognition programs.

• Values . Four core values guide our work: collaboration, respect, integrity, and beneficence. By living our values, we inspire the trust essential to fulfilling our mission and foster the partnerships that enable us to pursue a beneficent future in which we all can thrive.

• Total Rewards : All employees at UL Research Institutes are eligible for bonus compensation. We offer comprehensive medical, dental, vision, and life insurance plans and a generous 401k matching structure of up to 5% of eligible pay. Moreover, we invest an additional 4% into your retirement saving fund after your first year of continuous employment. Depending on your role, you may be able to discuss flexible working arrangements with your manager. We also provide employees with paid time off, including vacation, holiday, sick, and volunteer days.

What makes you a great fit:

While no one candidate will embody every quality, the successful candidate will bring many of the following professional competencies and personal attributes:

• In-depth knowledge of marketing automation platforms, such as Marketo, HubSpot, Pardot, or similar.

• Proficiency in CRM systems, such as Salesforce.

• Strong analytical skills and the ability to interpret data and derive actionable insights.

• Excellent project management and organizational skills, with the ability to manage multiple campaigns and prioritize tasks effectively.

• Strong understanding of digital marketing principles and best practices.

• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

• Strong analytical and strategic thinking skills.

• Excellent attention to detail and proactive time management.

• A self-starter who anticipates needs, proactive problem solver and ability to work independently.

Professional education and experience requirements for the role include:

• Bachelor's degree in marketing, Business, or a related field.

• Minimum 2 years of experience as a Marketing Automation Specialist or in a similar role.

About UL Research Institutes and UL Standards & Engagement

UL Research Institutes and UL Standards & Engagement are nonprofit organizations dedicated to advancing safety science research through the discovery and application of scientific knowledge. We conduct rigorous independent research and analyze safety data, convene experts worldwide to address risks, share knowledge through safety education and public outreach initiatives, and develop standards to guide safe commercialization of evolving technologies. We foster communities of safety, from grassroots initiatives for neighborhoods to summits of world leaders. Our organization employs collaborative and scientific approaches with partners and stakeholders to drive innovation and progress toward improving safety, security, and sustainability, ultimately enhancing societal well-being.

Our affiliate, UL Solutions, stands alongside us in working for a safer and more sustainable world. UL Solutions conducts testing, verification and certification, and provides training and advisory services, along with data-driven reporting and decision-making tools, for customers around the world.

Learn more about us and the offered benefits, visit our websites at UL.org and ULSE.org.

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