47 Marketing Agencies jobs in Anaheim

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live "Off The Wall" embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday's "Off The Wall" moment is today's new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.

So, before we get to the job details, take a minute to learn a little more about us our values and our culture. If you can see yourself working side-by-side with a team of people who think and live "Off the Wall," Vans just may be the place for you.

A day in the life of a Director, Brand Management, Lifestyle at Vans looks a little like this.

Reporting directly into the Sr. Director, Brand Management, you will play a key leadership role in building upon our esteemed brand, enabling deep culturally connectivity and world class storytelling as you drive an integrated GTM process and build globally aligned brand stories and plans for the lifestyle consumer and category.

Let's break down that day-in-the-life a bit more.

• Reporting to the Senior Director Global Brand Categories, you will partner with our Regional marketing teams, our category brand marketing leaders and functional leaders to drive an integrated GTM process and build globally aligned brand stories and plans for the Lifestyle consumer and category.
• You will believe in the power of Skate and Action Sports, and you have the expertise to drive the Lifestyle business of these powerful categories.
• You are passionate about the fusion of streetwear, street fashion and youth culture.
• You will build seasonal integrated plans and consumer journeys for the Lifestyle category and create plans against the consumer moments that matter across the lifestyle journey. You will build seasonal integrated marketing plans in partnership with the cross functional teams globally and regionally.
• You underscore the importance of always-on marketing engagement and reactive marketing, and you excel in social and digital marketing to drive personalized conversations with our consumers.
• You have a deep knowledge of sneaker culture, launch culture, and segmented marketing approaches.
• Product obsessed, your expertise is in product marketing, product strategy and product concepting. The design and product teams will be a key partner for you and your teams.
• Collaborates with senior executives to develop growth plans for Lifestyle category
• Forecasts, drafts, implements, and oversees the departments operating budget.
• Performs other related duties as assigned.
• Maintain and elevate the cultural relevance of the Vans brand, staying true to the brand's origins while evolving with contemporary movements.
• Champion diversity and inclusion, ensuring our marketing operations reflect the diverse voices of our global community.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 10+ years of experience and professional achievements.

The foundation skills you will need in this position are:

• You LOVE to build processes; you are obsessed with planning, and you are obsessed with improving the way people work together and deliver against dates and gates.
• You love the science of marketing and like to blend it with the art. You underscore the need for insights and data to come together and are passionate about the merge of insights and data analytics.
• You are passionate about product, and love to blend your financial expertise with the passion for product and brand building. You believe in the power of brand elevation and product innovation.
• Experience within a marketing or product operations role, preferably within the fashion or streetwear industry with an agency or brand.
• A solid track record of consumer-centric, and data-informed brand strategies.

What do we offer you?

At Vans, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.

To learn more about Vans' benefits package, follow this link and click "Looking to Join VF".

To learn more about Vans' Diversity and Inclusion efforts, go to

Now WE have a question for YOU. Are you in?

Hiring Range: $179,712.00 USD - $224,640.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

Digital Marketing Manager

The Insurance Digital Marketing Manager will drive the strategy and optimization of paid media across all active paid marketing channels - SEM, Programmatic (Video / Audio / Display), Paid Social Media (META / Tik Tok / etc.), Direct Mail, etc. to attract, engage and acquire customers.

The ideal candidate will:

• Understand full funnel marketing and how different marketing channels & tactics work together to drive a prospect through to conversion.

• Have a thorough understanding of how to optimize different paid marketing channels.

• Be an effective communicator that can simplify marketing KPIs / Jargon and tie to business objectives.

• Have a creative eye and experience developing and executing campaigns.

• Be curious / go getter, continually looking for new opportunities to improve our marketing efforts.

• Have experience effectively managing a team of direct reports

Job Duties

• Develop, implement, and evaluate programmatic advertising, search engine marketing, paid social media advertising, broadcast TV and Direct Mail to increase brand awareness, generate leads, and sales.

• Oversee budget development and monitoring. Evaluate and recommend programs to increase the profitability of the online channel.

• Analyzes results of projects and campaigns, making recommendations to optimize and improve performance. Perform other duties and responsibilities as assigned or required.

• Works closely with internal departments-such as product management, sales, research, big data, IT, ebiz and outside advertising agencies and vendors to execute programs. Recommends marketing programs and provides creative and strategic direction to agencies. Participates in cross-functional project teams to drive projects.

• Investigates emerging interactive media and provides recommendations for potential projects. Identifies opportunities for new, innovative programs and interfaces with executive management and other key managers as needed to champion new ideas.

• Ensures design and content meet brand and legal standards, adhering to best practices in usability. Performs regular competitive analyses, reports relevant findings, and recommends digital marketing innovations to be tested.

• Supports the Head of Acquisition Marketing in planning and strategy development.

• Makes decisions daily that impact marketing strategies, priorities and budgets. The employee must make decisions that support the business strategy, reporting into the Group Manager of Acquisition Marketing.

Qualifications

• Bachelors Marketing Preferred

• 10+ years Digital marketing Required

• 3-5 years Management/Supervisory Preferred

• Analyze results of projects and make recommendations for next steps.

• Excellent communication, interpersonal and leadership skills.

• Must be proficient with Microsoft Office applications (Word, Excel, PowerPoint, etc.).

• Perform competitive analysis and develop strategic plans.

• Manage outside vendors and agencies relationships.

• Must be a self-starter and enjoy working in a fast-paced team environment.

• Time management and prioritization skills are key as this position will have multiple projects and campaigns at one time

• Strong knowledge of best practices in display advertising and search engine marketing is required.

#LI-LG1

The starting pay range for this position is:

Additionally, for full time positions, you will be eligible to participate in our incentive program based upon the achievement of organization, team and personal performance.

.

Remarkable benefits:
Health coverage for medical, dental, vision
401(K) saving plan with company match AND Pension
Tuition assistance
PTO for community volunteer programs
Wellness program
Employee discounts

Through dedicated employees we proudly deliver legendary service and beneficial products that provide members peace of mind and value.

AAA is an Equal Opportunity Employer

The Automobile Club of Southern California will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state, and local laws, including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO), the Unincorporated Los Angeles County (ULAC) regulation, and the California Fair Chance Act (CFCA).

DrBalcony is seeking a Digital Marketing Specialist to join our dynamic team. This role will focus on developing and executing comprehensive digital marketing strategies to drive traffic, engagement, and conversions. You will work closely with cross-functional teams to enhance our online presence and brand visibility, utilizing various digital channels to achieve our business objectives. The ideal candidate should have a strong analytical mindset, creative thinking skills, and a deep understanding of online marketing trends and techniques.

• Develop and implement multi-channel digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
• Conduct market research to identify trends, target audiences, and competitive positioning to inform marketing efforts.
• Create, design, and implement comprehensive marketing campaigns that align with the companys goals and target audience.
• Manage and optimize digital advertising campaigns across platforms such as Google Ads, Facebook Ads, and other media.
• Track, analyze, and report on campaign performance, utilizing data to make informed decisions and drive continuous improvement.
• Collaborate with content creators to produce engaging copy, visuals, and videos that align with brand messaging and marketing goals.
• Analyze and report on the performance of digital marketing campaigns using tools like Google Analytics, providing insights and recommendations for improvement
• Develop strategies to increase email marketing effectiveness, including segmentation, personalization, and A/B testing.
• Stay current on digital marketing trends, tools, technologies, and best practices, sharing insights with the team to drive innovation.
• Manage budgets for digital marketing initiatives and ensure campaigns are delivered within specified parameters.

• Bachelors degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in digital marketing, with a proven track record of successfully managing digital campaigns.
• Strong understanding of SEO, PPC, email marketing, social media strategy, and content marketing.
• Proficient in tools such as Google Analytics, SEMrush, HubSpot, or similar digital marketing platforms.
• Experience with marketing automation tools and CRM systems.
• Excellent written and verbal communication skills, with the ability to convey complex ideas effectively.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Demonstrated ability to manage multiple projects simultaneously under tight deadlines.
• Creative thinking and problem-solving skills, with the ability to innovate and adapt strategies as needed.
• Familiarity with graphic design tools such as Adobe Creative Suite is a plus.
• Experience with A/B testing and conversion rate optimization techniques.
• Hands-on experience with social media management and analytics tools.
• Understanding of marketing trends and emerging technologies in the digital landscape.

DescriptionCLASSIFICATION: ExemptSALARY RANGE: $65,000-$75,000 Annually based on experienceWHY HOMESTATE//HomeState's vision is to redefine casual dining by breaking down barriers of access to high quality food and caring hospitality at an affordable price point. To lead and inspire others to carve a new, healthier path of restaurant culture, by nurturing our communities within our four walls and in our surrounding community.We create an environment where everyone with respect and dignity.We value honest, intentional and transparent communication.We listen, learn and lead with compassion.WHO ARE WE//HomeState is a Texas Kitchen in California sharing breakfast tacos, queso, brisket, house-made flour tortillas and genuine hospitality. In 2013, Briana "Breezy" Valdez founded HomeState in Los Angeles with the dream of sharing her Texas identity through food and hospitality.THE FINE PRINT// All HomeState operational efforts are an extension of our core values and mission. We serve hospitality first, tacos second. Our goal is to redefine casual dining and break down barriers of access to high quality food and caring hospitality at an affordable price point. HomeState is a home away from home. A place where everyone feels welcome and valued. No matter where you're from.The Digital Marketing Manager will report to the Director of Marketing and embrace the vision above. They possess a strong understanding of digital marketing strategies, including campaign building, brand awareness, and social media management. This role requires proficiency in digital marketing tools, SEO & analytics, as well as a passion for creating brand-driven content for digital channels and physical print.STRATEGIC RESPONSIBILITIES & OVERSIGHT Participate in the planning and development of marketing activations, projects, and campaigns.Implement cohesive digital campaigns across multiple social media accounts, newsletters, print, and other HomeState marketing channels.Maintain and enforce HomeState's brand voice, tone, and aesthetic across all campaigns and platforms to ensure a cohesive and compelling brand experience.Work collaboratively and coordinate within the department and cross-functional teams.Produce, film, and edit short-form content for HomeState social platforms that balances creativity, trend, and business needs.Develop and manage social media content calendars, encompassing trend content, always-on activity and engagement, new product launches, and brand campaigns.Assist with photoshoots and capture content as needed to utilize for social content and marketing campaigns.Deliver regular (monthly, quarterly, campaign-specific) reports on marketing campaign performance and social media trends to internal teams and key stakeholders.Create visually appealing graphics and content using Adobe Creative Suite for various marketing campaigns.Utilize HomeState digital marketing and project tools such as Paytronix, Asana, Instagram, TikTok, X (formerly Twitter), Facebook, Yext (SEO Management Tool)Conduct market research to identify trends and opportunities within the digital landscape.CORE COMPETENCIESGuest Focus: Build guest relationships and deliver hospitality-centric solutions. Action Oriented: Embrace the unconventional and pursue new opportunities with creativity, urgency, and accountability. All HomeState team members are hospitable, outgoing, motivated and engaged. Resilient: Bounce back quickly from setbacks. Calmly identify and troubleshoot issues that occur to ensure efficient operations.Collaborative: Build partnerships and work collaboratively to meet shared objectives. Resourcefulness: Securing and deploying resources effectively and efficiently (such as people, time, equipment, materials, and support) with attention to detail. Influential: Inspire team members to gain their support and commitment. Empower and lead by example. Situationally Adaptable: Adapt approach and demeanor in real time to match the shifting demands of different situations. Instills Trust: Gaining the confidence and trust of others through honesty, integrity, and authenticity. Invites feedback and is self-aware. Takes ownership and admits mistakes. Honors commitments & practices professional discretion.Communicates Effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences. RequirementsPROFESSIONAL REQUIREMENTS1-2 years of commensurate experience, preferably in a high-volume, multi-unit, limited service, growing restaurant concept. Excellent communication, supervisory, and organizational skills required; must be strategic, self-motivated, agile and resilient in a fast paced business environment.Strong communication, organizational, problem solving and leadership skillsKind, personable, servant nature, and enthusiastic.Availability to work a minimum of five days per week. Extended hours and/or a sixth day may occasionally be required. Weekends, day shifts and evening shifts may be required.Must maintain regular, predictable attendance, which includes attendance at all scheduled shifts, training and meetings.Must maintain a clean driving record and valid driver's license. PHYSICAL REQUIREMENTSAbility to remain in a stationary position for long periods of time (6 or more hours per shift, excluding break times).Ability to lift, push, pull, or carry up to 40 pounds (examples include boxes of printed materials and taking out the trash).Ability to frequently bend and reach overhead (examples include stocking office supplies).May be required to occasionally work in outdoor weather conditions or fluctuating temperatures (such as in the patio dining areas).Ability to perform certain repetitive motion activities (e.g., typing.)Ability to work in a constant state of alertness and safe manner.Please note that this job description is not meant to cover or include all the tasks, duties, and responsibilities the employee may be required to perform, and any assigned tasks, duties, and responsibilities are subject to change at the company's discretion, with or without notice or contemporaneous update to this document. Reasonable accommodations may be made to enable qualified individuals with disabilities and sincerely-held religious beliefs to perform the essential functions of this position, to the extent required by and in accordance with applicable federal, state, and local law; contact Human Resources to request a reasonable accommodation. Nothing in this job description modifies the at-will nature of employment.HomeState embraces diversity and does not discriminate in employment on the basis of any classification protected by law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

Make a greater impact at Bonduelle Americas! Bonduelle Americas is a certified B Corp inviting people to embrace a flexitarian lifestyle with an expanding portfolio of plant-rich products available in and beyond the produce aisle. We operate four facilities and employ nearly 3,000 Associates in the US. Bonduelle Americas is a wholly-owned subsidiary of Groupe Bonduelle (BON.PA), an established global brand with more than 170 years of family heritage bringing the joy of plants to tables around the world. Our mission is to inspire the transition toward a plant-rich diet to contribute to people's well-being and planet health. Join us at Bonduelle Americas for an opportunity to advance your career in a culture that places people first. As a valued member of our company, you will work in a mission-driven environment aimed at preserving the planet’s resources while providing healthy plant-based products to millions of consumers around the world. Position Summary: The Digital Marketing Manager at Bonduelle Americas will lead the development and execution of digital marketing strategies to drive brand visibility, engage target audiences, and drive business growth. This role focuses on managing digital campaigns, SEO/SEM, email marketing, and data analytics to optimize performance. The ideal candidate is results-driven, innovative, and passionate about leveraging digital tools to accelerate performance. What will you do: Strategize and plan comprehensive digital marketing plans, including SEO/SEM and display advertising campaigns including on and off retail media platforms. Consistently measure and report performance of all digital marketing campaigns, analyzing metrics against defined goals (budgets, ROI, KPIs), and provide actionable insights to improve results. Identify emerging trends and analyze data to optimize marketing spend and campaign performance. Website Content Management: Manage and maintain all product menus, descriptions, and other relevant content on the company's website and digital platforms including corporate website for SEO. Develop and implement cutting-edge search engine optimization (SEO) strategies to enhance online visibility and traffic. Collaboration with media partners working closely with advertising and media experts to maximize the effectiveness of marketing efforts. Proficiency in marketing analytics tools like Google Analytics, CRM platforms, and advertising dashboards to monitor campaign success and forecast future performance. Collaborate with cross-functional teams (sales, shopper and creative teams) to align digital efforts with overall marketing campaigns. Stay up to date with industry trends, emerging technologies, and best practices in digital marketing. Manage digital marketing budget and report on ROI. Qualifications Bachelor’s degree in Marketing, Communications, Business, or a related field. 5+ years of experience in digital marketing, preferably in CPG, food & beverage. Proficiency in Google Analytics, SEO/SEM, social media management tools, and email marketing platforms. Strong analytical skills with the ability to interpret data and optimize marketing strategies. Excellent communication and project management skills. Experience with eCommerce, influencer marketing, or B2B marketing is a plus. Exceptional ability to analyze large data sets, recognize patterns, and calculate KPIs to inform marketing strategies. Strong understanding of digital marketing metrics, ROI calculations, and campaign performance optimization. #J-18808-Ljbffr

• Execute digital marketing campaigns across multiple channels, including social media, search engines, and email marketing - focusing on DTC E-Commerce.
• Develop and implement strategies to drive traffic, engagement, and conversion on the e-commerce site.
• Collaborate with the E-Commerce Manager to align marketing efforts with overall business goals.
• Manage and optimize paid advertising campaigns to maximize ROI.
• Adopt and curate engaging content for social media and email campaigns.
• Monitor and analyze campaign performance metrics, providing insights and recommendations for improvement.
• Utilize SEO best practices to enhance organic search visibility and rankings.
• Coordinate with external agencies and partners to ensure effective execution of digital marketing initiatives.
• Stay current with digital marketing trends, tools, and best practices to continuously improve campaign effectiveness.
• Assist in the development and management of the digital marketing budget.

• Medical/Dental/Vision Insurance
• Employee Assistance Program (EAP)
• Disability insurance (STD/LTD)
• 401 (k) with company match
• PTO
• Company defined holidays and two floating holidays for you to use as you choose
• Paid maternity/paternity leave
• Employee discounts on our incredible products
• Opportunities to make an impact

• A Bachelor's degree in a relevant field of study.
• Adobe Magento experience (preferred)
• Proven experience in digital marketing, including social media, search engine marketing (SEM), and email marketing.
• Strong understanding of digital marketing tools and platforms (e.g., Google Ads, Facebook Ads, etc).
• Experience with SEO and content marketing strategies.
• Strong analytical skills and the ability to interpret data to inform decision-making.
• Flexibility to adapt to a fast-paced and dynamic environment.

• A proactive and results-oriented mindset with a focus on driving traffic and customer acquisition.
• Strong collaboration skills, with the ability to work effectively within a team.
• A passion for digital marketing and staying updated on industry trends.
• Excellent organizational skills and attention to detail.
• Ability to analyze performance data and translate insights into actionable tactics.
• Creativity and innovation in developing engaging marketing campaigns.
• Commitment to continuous learning and improvement.

Tatari is on a mission to revolutionize TV advertising. We work with some of your favorite disruptor brands-like Calm, Fiverr, and Tecovas-to grow their business through linear and streaming TV. We combine a sophisticated ad platform with proprietary analytics to turn TV advertising into an automated, digital-like experience.Named one of the Hottest Ad Tech Companies by Business Insider, and Best Places to Work by Inc. Magazine, our team includes founders and leaders from successful start ups like Shazam and Truecar, and enterprise tech companies like Google, Microsoft, Amazon and Facebook. We are growing rapidly as we accelerate our mission to automate the complex landscape of managing and measuring television advertising. We have a long-term goal to make marketing on TV available to businesses of any size.Tatari is looking for a Digital Marketing Manager to join the Marketing team. As part of our demand generation team, this role expands our paid media strategy beyond common platforms (paid social, paid search, etc.) to include podcasts, niche newsletters, email marketing, and targeted placements in relevant marketing and advertising publications-digital marketing at Tatari is inclusive of all channels. In this role, you'll leverage your paid search and social expertise and apply your innovative video editing skills to enhance our presence across these diverse media channels. Collaborating with graphic and motion designers, video editors, and utilizing our rich video content, you'll craft compelling ads and narratives that capture our audience's attention across all paid media fronts.Responsibilities:Manage paid search agency, launch and optimize paid social campaigns, and explore opportunities in podcasts, niche newsletters, influencer marketing, industry publications, and TV.Leverage AI tools and agents to edit and repurpose video content for diverse paid media placements and formats, increasing the volume of our video output.Work closely with the internal design team and external vendors on creative concepts for both static and dynamic ad formats.Write ad copy that's clear, effective, and tailored to our audience - reflecting a strong understanding of our brand, core messaging, and goals across each channel.Analyze campaign performance across all platforms, seeking opportunities for optimization and growth.Design and run Account-based Marketing (ABM) campaigns to turn Marketing Qualified Leads into qualified hand-raisers ready to talk to the Sales team.Establish processes for scalable growth across the channels and ensure timely launches and communications.Develop and implement a robust tracking and measurement framework to accurately assess the performance of all paid media campaigns, including advanced analytics for podcasts, niche newsletters, and targeted placements.Regularly report insights and actionable recommendations to cross-functional teams and leadership to drive data-driven decisions.Qualifications:4+ years of experience in digital marketing within B2B SaaS, with a broad understanding of various paid media channels (search, social, podcast, newsletters, influencer, industry publications, TV).2+ years of experience writing ad copy that is clear, effective, and tailored to the audience.Strong creativity and experience repurposing content for paid ads across channels, including using AI tools for video editing and production.Ability to conceptualize and execute ad campaigns that resonate across different media formats and platforms.Proficiency in digital marketing tools and analytics, including campaign measurement, optimization, and reporting.Familiarity with CRM platforms (we use HubSpot) for landing pages, email campaigns, and inbound marketing tactics.Experience with website CMS platforms (we use Contentful)Demonstrated experience in developing, implementing, and optimizing Account-Based Marketing (ABM) strategies.Bonus: Experience in SEO for B2B, driving organic traffic aligned with business goals.Ability to establish scalable processes that ensure consistency, efficiency, and timely execution across campaigns.Excellent collaboration and communication skills, with a team-player mindset and a proactive, self-starter attitude.Experience working on small teams in fast-paced, dynamic environments.Benefits:Competitive salary ($85,000 - $20,000/annually)Equity compensationHealth insurance coverage for you and your dependentsUnlimited PTO and sick daysSnacks, drinks, and catered lunches at the officeTeam building events 1,000 annual continued education benefit 500 WFH reimbursementMonthly lifestyle spending reimbursementsFSA and commuter benefitsMonthly Company Wellness Day OffHybrid RTO of 2 days per week. THIS IS AN IN-OFFICE POSITIONAt Tatari, we believe in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated.#LI-HYBRID

ABOUT CITADEL OUTLETSCitadel Outlets is the leading outlet shopping destination in Los Angeles, housing more than 130 global brands and restaurants. Located just minutes south of downtown LA, LAX and Southern California attractions, the 700,000 sq. ft. center features an array of retail stores for shoppers to experience, including Coach, Michael Kors, Tory Burch, Marc Jacobs, Vuori, Tommy Hilfiger, Polo Ralph Lauren, Nike and more. Citadel Outlets is searching for a digitally driven marketing professional who thrives in a fast-paced, retail-focused environment. The Digital Marketing Manager will lead the center's digital marketing strategy, including paid advertising campaigns, SEO, website management, email marketing, and performance analytics. This role will also oversee the social media strategy and influencer marketing efforts, managed by the Digital Marketing & Social Media Coordinator.ESSENTIAL DUTIES AND RESPONSIBILITIES:The Digital Marketing Manager plays a critical role on the Citadel Outlets management team, leading the center's digital marketing strategy to increase awareness, engagement, traffic, and sales. This position is responsible for planning and executing performance-driven campaigns across Google, Meta, OTT/CTV, and email marketing, while managing website updates, overseeing SEO/SMO, and providing strategic oversight of social media and influencer initiatives.Plan and manage paid media campaigns across Meta, Google Ads, Youtube, and OTT/CTV platforms.Execute SEO & SEM strategies to drive organic traffic and improve digital discoverability.Manage website content, updates, layout optimization, and tenant/event listings.Develop and execute segmented email marketing campaigns.Track and report performance analytics (CTR, CPC, ROAS, VCR, engagement, etc.) using GA4, SproutSocial, Meta Insights and other reporting tools.Maintain and monitor UTM parameter and Google Tag Manager for accurate tracking and attribution.Respond to customer reviews across platforms such as Yelp, Google, and TripAdvisor to uphold brand reputation. Provide graphic design support through Adobe Suite (Photoshop, Illustrator, InDesign, etc.) and Canva for digital campaigns, email creative, signage, and event material. Capture photos and videos onsite for marketing use, supporting visual content needs.Oversee the strategic direction of social media to ensure alignment with digital marketing goals and brand messaging.Supervise and mentor the Digital Marketing & Social Media Coordinator, providing guidance on content strategy, analytics, and platform best practices.Provide strategic oversight on influencer marketing efforts in collaboration with the Social Media Coordinator.Collaborate with the Senior Marketing Manager to align digital strategy with center-wide marketing initiatives.Support onsite events and marketing activations, including some nights/weekends.Stay current on industry trends, emerging tools, and retail digital marketing practices.EDUCATION and EXPERIENCE:Bachelor's degree (BA/BS) from a four-year college or university in Marketing, Digital Marketing, Communications or a related field).A minimum of 3 years of hands-on digital marketing experience in retail, hospitality or consuming facing industries.Proficiency in Google Ads, Meta Business Manager, and GA4.Strong knowledge of performance marketing, paid social, SEO/SMO, email and analytics.Strong understanding of social media platforms, strategy and analytics.Proficient in graphic design (Adobe Creative Suite: Photoshop, Illustrator, InDesign and Canva) and content capture. Excellent analytical, project management, and communication Skills.A minimum of 2 years experience in Digital Marketing, Social Media Marketing and influencer marketing.Citadel Outlets is an Equal Employment Opportunity employer committed to fostering, cultivating and preserving a culture of diversity and inclusion. We embrace and encourage our employees' differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status and other characteristics that make our employees unique.