Director, Digital Marketing

90006 Los Angeles, California Warner Music Group

Posted 13 days ago

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Job Description:
At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:
● Curiosity: We do our best work when we're immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
● Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
● Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we're committed to keeping the faith, acting with integrity, and delivering on our promises.
WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.
Consider a career at WMG and get the best of both worlds - an innovative global music company that retains the creative spirit of a nimble independent.
Job Title: Director, Digital Marketing
A little bit about our team:
The mission of the Warner Records Marketing team is to drive fandom, music consumption, direct-to-consumer (D2C) purchases, and social conversation/engagement through innovative digital marketing strategies. The team is responsible for all aspects of an artist's overall marketing presence, including digital narrative development, digital advertising, social content ideation, influencer campaigns, CRM, social/digital partner activations, content seeding, websites, etc. We work directly with artists to translate the vision of their music into groundbreaking campaigns and provide in-depth creative consulting tailored to growing a highly engaged fan base.
Your role:
The Director of Digital Marketing will oversee high-level digital marketing campaigns for top-tier artists at Warner Records. The position will be responsible for developing campaigns that create cultural conversation, build artist social followings and engagement, and drive music consumption. You will be a digital expert in all things Rock and Pop, as well as familiar with the leading industry standards for digital marketing in the music industry.
Here you'll get to:
+ Develop and execute disruptive, digital-first campaigns for some of the world's most iconic artists. This role blends cultural intelligence, content innovation, and fan-first thinking to build campaigns that spark discovery, ignite fandom, and drive commercial impact across streaming and physical formats
+ Design holistic digital strategies-including short-form content and viral activations-that amplify each release and expand reach across core fans and new audiences
+ Activate superfans across fan-forward platforms like Discord, Reddit, and Twitter/X-fueling grassroots momentum and creating digital word-of-mouth at scale
+ Identify viral opportunities and lead quick-strike marketing initiatives to capitalize on real-time cultural moments
+ Monitor campaign performance in real-time and make agile, data-informed optimizations to maximize engagement and conversion
+ Conduct post-campaign deep dives to surface insights, learnings, and benchmarks that inform smarter, sharper future campaigns
+ Collaboration with CRM and Paid Media leads to craft omni-channel fan journeys that drive retention, growth, and first-party data capture
+ Partner with D2C and Commerce teams to launch high-converting physical product drops, integrating marketing strategy with merch, vinyl, and collector releases
+ Coordinate with artist management and internal stakeholders to shape and maintain a unified editorial calendar across all social platforms
+ Work hand-in-hand with Creative to ensure all content-from short-form video to interactive design-feels cohesive, intentional, and on-brand across the campaign ecosystem
About you:
+ Bachelor's degree or equivalent experience
+ Minimum of 7+ years professional experience in digital/social media marketing, direct-to-consumer marketing, and/or related fields, preferably at a Record Label or music management company
+ Outstanding organizational skills, verbal and written communication skills, and expertise in social media content strategy
+ Innate ability to lead and mentor
+ Passion for fan-focused digital strategies with a problem-solving attitude to see projects through completion
+ Ability to excel in a fast-paced, tight timeframe, and team-oriented environment
+ Knowledge on how to "move the needle" online, be it driving consumption, engagement, or growth
+ Proven leadership experience in team discussions and client meetings
+ Impeccable follow-up and follow-through
+ A deep professional understanding of interactive technologies and communication tools, including: TikTok, Facebook, Instagram, Threads, X, YouTube, Snapchat, Discord, Website strategy, Email/CRM strategy
+ A passion for rock and pop music
+ Experience with viral creator campaigns and relationships with agencies and creators
+ Experience with content seeding
We'd love it if you also had:
+ Photoshop, Illustrator, or other graphic design knowledge
+ Experience using project management software such as Monday and Basecamp
+ Understanding of social media analytics and posting tools such as Chartmetric
+ Record Label experience
+ People management skills
+ Catalog marketing experience
About us:
As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
Together, we are Warner Music Group: Independent Minds. Major Sound.
Love this job and want to apply?
Click the "Apply" link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
Don't be discouraged if you don't hear from us right away. We're taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
#LI-Onsite
This position requires a minimum of four days per week in the office. We value in-office collaboration and believe it's essential for talent development and fostering strong working relationships.
Salary Range
$100,000 to $120,000 Annually
Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.
Warner Music Group is an Equal Opportunity Employer.
Links to relevant documents:
2025 Benefits At A Glance final.pdf ( Participation Poster.pdf
Right To Work .pdf (
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Digital Marketing Strategist

90001 Los Angeles, California $95000 Annually WhatJobs

Posted 2 days ago

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full-time
Our client, a leading innovator in the entertainment industry, is searching for a creative and data-driven Digital Marketing Strategist to join their dynamic team in Los Angeles, California . This role is crucial for developing and executing comprehensive digital marketing campaigns that enhance brand visibility, drive engagement, and generate qualified leads. You will be at the forefront of defining our digital presence, leveraging a deep understanding of SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising. The ideal candidate will possess a proven track record of successfully managing and optimizing multi-channel digital campaigns, analyzing performance metrics, and translating insights into actionable strategies. You will work closely with the marketing, creative, and sales teams to ensure alignment with overall business objectives and brand messaging. This position demands a strategic thinker with a passion for staying ahead of digital marketing trends and emerging technologies. You will be responsible for setting campaign goals, defining target audiences, managing budgets, and reporting on ROI. The ability to conduct market research, competitor analysis, and identify new growth opportunities is essential. This is a fantastic chance to shape the digital future of a renowned company in one of the most vibrant cities in the world.

Key Responsibilities:
  • Develop, implement, and manage comprehensive digital marketing strategies across various channels including SEO, SEM, social media, email, and display advertising.
  • Plan and execute paid advertising campaigns (Google Ads, Social Media Ads), optimizing for performance and ROI.
  • Conduct keyword research and implement SEO best practices to improve organic search rankings.
  • Manage and grow the company's social media presence, developing engaging content and fostering community interaction.
  • Create and execute email marketing campaigns, segmenting audiences and analyzing campaign effectiveness.
  • Monitor, analyze, and report on key digital marketing metrics (website traffic, conversion rates, engagement, lead generation) using tools like Google Analytics.
  • Translate data insights into actionable recommendations for campaign optimization and strategic adjustments.
  • Collaborate with content creators, graphic designers, and web developers to ensure cohesive campaign execution.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Conduct competitive analysis and market research to identify new opportunities and threats.
  • Manage digital marketing budgets effectively to maximize return on investment.

Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Minimum of 5 years of experience in digital marketing strategy and execution.
  • Proven expertise in SEO, SEM, content marketing, social media marketing, and email marketing.
  • Hands-on experience with digital advertising platforms (Google Ads, Facebook Ads Manager, etc.).
  • Strong analytical skills with proficiency in Google Analytics and other web analytics tools.
  • Excellent understanding of content management systems (CMS) and CRM platforms.
  • Exceptional written and verbal communication skills.
  • Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
  • Creative thinker with a strategic mindset and a passion for innovation in digital marketing.
  • Experience in the entertainment or a related industry is a plus.
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Digital Marketing Director

90001 Los Angeles, California $150000 Annually WhatJobs

Posted 8 days ago

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full-time
Our client is seeking a visionary and results-driven Digital Marketing Director to spearhead their online marketing initiatives. This is a pivotal role responsible for developing and executing a comprehensive digital marketing strategy that drives brand awareness, customer acquisition, and revenue growth. You will lead a talented team of digital marketers, overseeing all aspects of performance marketing, SEO, SEM, social media marketing, content marketing, email marketing, and affiliate programs. The ideal candidate will possess a deep understanding of the digital marketing landscape, with a proven track record of success in managing large-scale digital campaigns and achieving measurable results. You will be responsible for setting clear KPIs, analyzing campaign performance, and optimizing strategies based on data-driven insights. Key responsibilities include developing innovative digital campaigns, managing substantial marketing budgets, staying abreast of emerging digital trends and technologies, and collaborating closely with the product, sales, and creative teams. Excellent leadership, strategic thinking, and communication skills are essential. You must be adept at presenting complex strategies and results to senior leadership. Experience in a competitive market like **Los Angeles, California, US**, is highly valued. This role requires a hands-on approach, with the ability to inspire and motivate a team while also diving into the details of campaign execution and optimization. You should be passionate about leveraging digital channels to build strong brands and drive business success. A strong understanding of analytics platforms and conversion rate optimization techniques is crucial. This is an exceptional opportunity to make a significant impact on a leading organization's digital presence.
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Digital Marketing Strategist

90001 Los Angeles, California $90000 Annually WhatJobs

Posted 9 days ago

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full-time
Our client is looking for a creative and data-driven Digital Marketing Strategist to lead their online marketing initiatives. This hybrid role offers the opportunity to work remotely part of the week and collaborate in person at our **Los Angeles, California, US** office. You will be responsible for developing and executing comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing, to drive brand awareness, generate leads, and increase customer engagement. The ideal candidate possesses a deep understanding of the digital marketing landscape, including the latest trends and best practices. You will analyze campaign performance, identify key insights, and optimize strategies to achieve measurable results. Responsibilities include defining target audiences, developing compelling campaign messaging, managing advertising budgets, and collaborating with creative teams to produce high-quality digital assets. Strong analytical skills, proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics), and experience with marketing automation platforms are essential. A Bachelor's degree in Marketing, Communications, or a related field, along with a proven track record of success in developing and implementing digital marketing strategies, is required. If you are a strategic thinker with a passion for digital innovation and a desire to make a significant impact on brand growth, we encourage you to apply.
Apply Now

Digital Marketing Strategist

90001 Los Angeles, California $80000 Annually WhatJobs

Posted 10 days ago

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full-time
Our client is seeking an innovative and results-driven Digital Marketing Strategist to be based in **Los Angeles, California, US**. This role is critical for developing, implementing, and managing comprehensive digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will have a deep understanding of the digital landscape, a proven track record of successful campaign execution across multiple channels, and a passion for leveraging data to optimize performance.

Key Responsibilities include:
  • Developing and executing overarching digital marketing strategies aligned with business goals.
  • Managing and optimizing paid advertising campaigns (SEM, social media ads, display).
  • Overseeing Search Engine Optimization (SEO) efforts to improve organic search rankings and traffic.
  • Crafting compelling content marketing strategies and overseeing content creation.
  • Managing email marketing campaigns, including segmentation, automation, and performance analysis.
  • Analyzing campaign performance using web analytics tools (e.g., Google Analytics) and providing actionable insights.
  • Identifying new digital marketing trends and opportunities for innovation.
  • Collaborating with cross-functional teams, including sales, product, and creative, to ensure cohesive brand messaging.
  • Managing the digital marketing budget and ensuring a high return on investment.
  • Staying up-to-date with the latest digital marketing tools, platforms, and best practices.
  • Reporting on key performance indicators (KPIs) to stakeholders regularly.
  • Developing and executing social media marketing strategies.
  • Conducting market research and competitive analysis to inform strategy.
  • A/B testing various campaign elements to maximize effectiveness.

Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 5+ years of experience in digital marketing, with a focus on strategy development and execution.
  • Proven success in managing and optimizing paid media campaigns (Google Ads, Facebook Ads, LinkedIn Ads).
  • Strong understanding of SEO principles and tools (e.g., SEMrush, Moz).
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
  • Proficiency in Google Analytics and other web analytics platforms.
  • Excellent analytical, problem-solving, and project management skills.
  • Exceptional written and verbal communication skills.
  • Creative thinking and the ability to translate complex data into clear strategies.
This is an exciting opportunity to shape the digital presence of a growing company, offering a competitive compensation package and a collaborative work environment. The hybrid model provides the flexibility to work from home and in the office.
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Sr. Digital Marketing Manager, Paid Digital, Blink Marketing

90251 Hawthorne, California Amazon

Posted 13 days ago

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Description
Blink is at the forefront of the consumer electronics home security market, and is the result of one of the most successful Kickstarter campaigns ever. We have been growing at an astounding rate since the first product introduction in 2016. To further our growth, Blink is looking for a data-driven, strategic, and execution-focused Senior Digital Marketing Manager to lead our Paid Search and YouTube programs across NA3 (U.S., Canada, Mexico). This role will take full ownership of paid search strategy and execution, manage our tool ecosystem, and help define the future of direct-response marketing across global markets. You'll partner across sales, product, analytics, and creative to create full-funnel programs that drive awareness, acquisition, and revenue growth. If you thrive at the intersection of data, storytelling, and innovation-this is your opportunity to lead.
As a senior leader in the digital marketing team, you'll balance hands-on execution with high-level strategic thinking. You'll champion experimentation, explore new technologies, and support business planning through leadership-facing documents and reporting. The ideal candidate is customer-obsessed, analytically sharp, and comfortable owning end-to-end paid search programs while influencing key marketing and business decisions.
Key job responsibilities
* Manage and optimize North America paid programs across Google and Microsoft Ads, including search and programmatic video.
* Lead campaign execution including keyword planning, targeting, bid strategy, copy development, and landing page alignment.
* Scope and launch A/B tests and pilot programs for emerging tactics, placements, and channels to drive innovation and impact.
* Monitor daily pacing, campaign health, and budget allocations to ensure efficiency and goal alignment.
* Execute detailed analyses of campaign effectiveness including segmentation, creative targeting, and cohort analysis.
* Scope, launch, and measure experimental media pilots.
* Collaborate closely with analytics, product, creative, and media teams to align on goals and messaging.
* Develop strategic business documentation and performance reviews for leadership.
* Stay current on media updates, trends, and best practices to inform our roadmap.
A day in the life
The Blink Media team is small, but mighty. We are the only Amazon Devices brand that manages their media in-house, with customer-obsessed, data-driven decision making at the heart of everything that we do. We are a passionate group, collaborative in nature, and firm believers in hard work and teamwork. On a typical day, you'll manage and optimize paid search campaigns across Google and Bing. You will monitor performance, adjust bids, refine targeting, and test creative to maximize ROI. You'll collaborate with analytics and cross-functional partners to identify new opportunities, ensure accurate tracking, and align campaigns with broader marketing goals. Simultaneously, you'll contribute to strategic planning by surfacing insights, preparing leadership documents, and evaluating new tools or pilots to scale our media efforts globally.
Basic Qualifications
- 6+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience communicating results to senior leadership
- 6+ years of in-platform experience across paid search for a B2C marketing team on a established global brand
Preferred Qualifications
- Experience with customer segmentation, profiling, and targeting
- Knowledge of analytics tools and web traffic reporting
- Experience in bid management platforms ie. SA360, Skai (formally Kenshoo), Marin, Adobe Advertising Cloud, etc.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit . This position will remain posted until filled. Applicants should apply via our internal or external career site.
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Digital Marketing Short-course

90079 Acton, California General Assembly

Posted today

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Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting.

Get the tech skills needed to advance your career in digital marketing, with a flexible work/study program, in as little as ten weeks, with live online instructors who are experts in their field.

Preferred candidates - Marketing, Business

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Digital Marketing Short-course

92602 Irvine, California General Assembly

Posted 1 day ago

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Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting.

Get the tech skills needed to advance your career in digital marketing, with a flexible work/study program, in as little as ten weeks, with live online instructors who are experts in their field.

Preferred candidates - Marketing, Business

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Digital Marketing Short-course

92701 Santa Ana, California General Assembly

Posted 1 day ago

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Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting.

Get the tech skills needed to advance your career in digital marketing, with a flexible work/study program, in as little as ten weeks, with live online instructors who are experts in their field.

Preferred candidates - Marketing, Business

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Digital Marketing Short-course

92801 Anaheim, California General Assembly

Posted 1 day ago

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Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting.

Get the tech skills needed to advance your career in digital marketing, with a flexible work/study program, in as little as ten weeks, with live online instructors who are experts in their field.

Preferred candidates - Marketing, Business

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