2 Marketing Optimization jobs in New York
Data Driven Marketing Analyst 1 - Performance Optimization
10176 New York, New York
Deluxe
Posted 3 days ago
Job Viewed
Job Description
FMCG Direct is the full-service data, analytics and marketing services agency of Deluxe Corporation - with decades-long experience helping clients gain the competitive edge they need to grow market share. Deluxe Corporation is a $2B trusted, tech-enabled solutions provider serving nearly 5 million small businesses and over 4,600 financial institutions.
The Performance Optimization team is responsible for delivering reporting and analytics to communicate the results of our data-driven marketing campaigns. Analysts are responsible for building clear, engaging reporting collateral, identifying key insights, and driving program optimizations in collaboration with internal and external stakeholders.
As an Analyst you will use Python, Java, SQL, and other tools to ingest and sanitize large datasets for performance attribution. Execute performance attribution and measurement processes to identify marketing campaign responders. Develop quantitative and qualitative analyses using Excel, Power BI, Tableau, or similar tools to assess attribution processes and campaign results.
Job Functions:
+ Use Python, Java, SQL, and other languages and tools to ingest and sanitize large structured and semi-structured datasets to prepare for performance attribution
+ Use Python, Java, SQL and other languages and tools to execute performance attribution and measurement processes and identify marketing campaign responders
+ Develop quantitative and qualitative analyses using Excel, Power BI, Tableau, or other tools to assess attribution process and campaign results
Basic Qualifications:
Education and Experience: Bachelors Degree
+ Successfully completed coursework in statistics, math, economics, or related quantitative field
+ Experience with analytical and data visualization tools such as Tableau, Power BI, etc.
+ Experience in professional or course work using Microsoft Office product suite and advanced skills in Excel and PowerPoint
Preferred Qualifications:
Experience: 1 years of experience in use of analytical tools and programming languages such as SQL, Python, R, Java, AWS, etc
+ Highly motivated, results-oriented and proactive, with an ability to prioritize and manage several open projects at once
+ Exceptional attention to detail and accuracy
+ Excellent written and oral communication skills and the ability to present complex analytical concepts and methodology to non-technical audiences
+ Experience in professional or course work with analytical tools and programming languages such as SQL, Python, R, Java, AWS, etc.
Additional Basic Qualifications:
Must be 18 years of age or older
Compensation
The compensation range for this position is $8,900.00 - 88,900.00 annually. This position will be eligible for commission or an annual performance incentive plan The base pay actually offered will vary depending on job-related knowledge, skills, location, experience and take into account internal equity.
Benefits
In line with our commitment to employee wellbeing, our total rewards benefits package is designed to support the physical, financial, and emotional health of our employees, tailored to meet their unique and evolving needs. Our approach considers our employees' whole selves, ensuring they can thrive both in and outside of work. Here are some of the benefits we offer, which may vary based on role, location, or hours worked:
+ Healthcare (Medical, Dental, Vision)
+ Paid Time Off, Volunteer Time Off, and Holidays
+ Employer-Matched Retirement Plan
+ Employee Stock Purchase Plan
+ Short-Term and Long-Term Disability
+ Infertility Treatment, Adoption and Surrogacy Assistance
+ Tuition Reimbursement
These benefits are designed to enhance the health, protect the financial security, and provide peace of mind to our employees and their families.
Deluxe Corporation is an Equal Employment Opportunity employer: All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law.
Please view the electronic EEO is the Law Poster ( which serves to inform you of your equal employment opportunity protections as part of the application process.
Reasonable Accommodation for Job Seekers with a Disability: If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to .
The Performance Optimization team is responsible for delivering reporting and analytics to communicate the results of our data-driven marketing campaigns. Analysts are responsible for building clear, engaging reporting collateral, identifying key insights, and driving program optimizations in collaboration with internal and external stakeholders.
As an Analyst you will use Python, Java, SQL, and other tools to ingest and sanitize large datasets for performance attribution. Execute performance attribution and measurement processes to identify marketing campaign responders. Develop quantitative and qualitative analyses using Excel, Power BI, Tableau, or similar tools to assess attribution processes and campaign results.
Job Functions:
+ Use Python, Java, SQL, and other languages and tools to ingest and sanitize large structured and semi-structured datasets to prepare for performance attribution
+ Use Python, Java, SQL and other languages and tools to execute performance attribution and measurement processes and identify marketing campaign responders
+ Develop quantitative and qualitative analyses using Excel, Power BI, Tableau, or other tools to assess attribution process and campaign results
Basic Qualifications:
Education and Experience: Bachelors Degree
+ Successfully completed coursework in statistics, math, economics, or related quantitative field
+ Experience with analytical and data visualization tools such as Tableau, Power BI, etc.
+ Experience in professional or course work using Microsoft Office product suite and advanced skills in Excel and PowerPoint
Preferred Qualifications:
Experience: 1 years of experience in use of analytical tools and programming languages such as SQL, Python, R, Java, AWS, etc
+ Highly motivated, results-oriented and proactive, with an ability to prioritize and manage several open projects at once
+ Exceptional attention to detail and accuracy
+ Excellent written and oral communication skills and the ability to present complex analytical concepts and methodology to non-technical audiences
+ Experience in professional or course work with analytical tools and programming languages such as SQL, Python, R, Java, AWS, etc.
Additional Basic Qualifications:
Must be 18 years of age or older
Compensation
The compensation range for this position is $8,900.00 - 88,900.00 annually. This position will be eligible for commission or an annual performance incentive plan The base pay actually offered will vary depending on job-related knowledge, skills, location, experience and take into account internal equity.
Benefits
In line with our commitment to employee wellbeing, our total rewards benefits package is designed to support the physical, financial, and emotional health of our employees, tailored to meet their unique and evolving needs. Our approach considers our employees' whole selves, ensuring they can thrive both in and outside of work. Here are some of the benefits we offer, which may vary based on role, location, or hours worked:
+ Healthcare (Medical, Dental, Vision)
+ Paid Time Off, Volunteer Time Off, and Holidays
+ Employer-Matched Retirement Plan
+ Employee Stock Purchase Plan
+ Short-Term and Long-Term Disability
+ Infertility Treatment, Adoption and Surrogacy Assistance
+ Tuition Reimbursement
These benefits are designed to enhance the health, protect the financial security, and provide peace of mind to our employees and their families.
Deluxe Corporation is an Equal Employment Opportunity employer: All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law.
Please view the electronic EEO is the Law Poster ( which serves to inform you of your equal employment opportunity protections as part of the application process.
Reasonable Accommodation for Job Seekers with a Disability: If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to .
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0
Product Manager, Marketing Technology Strategy and Optimization
12260 Albany, New York
Cardinal Health
Posted 15 days ago
Job Viewed
Job Description
Edgepark is seeking a customer-obsessed Product Owner, Marketing Technologies to lead the strategy, execution, and optimization of digital tools that support acquisition, engagement, and nurturing across both DTC and B2B healthcare customer journeys. This individual will be responsible for owning the marketing technology stack- anchored in Salesforce Marketing Cloud- and ensuring it integrates seamlessly with other digital experiences.
**_Responsibilities_**
+ Own the digital marketing product vision and roadmap, aligning with customer needs, business objectives, and stakeholder priorities across DTC and B2B customer segments.
+ Lead requirements gathering efforts by collaborating with marketing, sales, and data teams to understand business goals and translate these into actionable product features, user stories, and acceptance criteria.
+ Drive the end-to-end marketing technology lifecycle, from initial discovery to post-launch analysis and iteration.
+ Define key data points, KPIs, and analytics solutions and implement technologies that support effective attribution, personalization, and optimization.
+ Build and maintain a robust data strategy for marketing, ensuring integration between marketing automation platforms (e.g., Salesforce Marketing Cloud), CRM systems, and other tools.
+ Champion the implementation of analytics frameworks, ensuring that performance tracking and reporting are embedded within marketing activities to enable data-driven decision making and continuous optimization.
+ Collaborate with IT and compliance teams to confirm marketing technologies are scalable, secure, and compliant with healthcare regulations (e.g., HIPAA, CAN-SPAM).
+ Be the subject matter expert of all marketing technologies to continually update and optimize in concert with technology enhancements and releases.
+ Prioritize backlogs, define sprint goals, and manage product execution through agile methodology and processes.
+ Identify and prioritize technical enablers to improve time-to-market and campaign flexibility.
**_Qualifications_**
+ 5+ years of product management experience in digital marketing technologies, with a proven track record of managing products through the full lifecycle preferred.
+ Deep expertise in data strategy for marketing, including experience with analytics tools (e.g., GA4, Adobe Analytics), intelligence tools (Marketing Cloud Intelligence), and data integration across platforms preferred.
+ Hands-on experience with Salesforce Marketing Cloud or comparable marketing automation platforms, CRM systems, and data tools preferred.
+ Proven ability to work cross-functionally with marketing, data science, IT, and compliance teams to develop, deploy, and optimize marketing technologies.
+ Strong understanding of analytics frameworks and performance measurement.
+ Demonstrated success in launching marketing automation, lead nurturing, or audience segmentation initiatives.
+ Deep understanding of healthcare compliance and privacy regulations (HIPAA, CAN-SPAM, etc) preferred.
+ Strong collaboration and communication skills, with the ability to translate technical details into business strategies and measurable outcomes.
+ Experience in healthcare or regulated industries preferred.
**_What is expected of you and others at this level_**
+ Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects
+ May contribute to the development of policies and procedures
+ Works on complex projects of large scope
+ Develops technical solutions to a wide range of difficult problems
+ Solutions are innovative and consistent with organization objectives
+ Completes work; independently receives general guidance on new projects
+ Work reviewed for purpose of meeting objectives
+ May act as a mentor to less experienced colleagues
**Anticipated salary range:** $79,700 - $113,800
**Bonus eligible:** No
**Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
+ Medical, dental and vision coverage
+ Paid time off plan
+ Health savings account (HSA)
+ 401k savings plan
+ Access to wages before pay day with myFlexPay
+ Flexible spending accounts (FSAs)
+ Short- and long-term disability coverage
+ Work-Life resources
+ Paid parental leave
+ Healthy lifestyle programs
**Application window anticipated to close:** 09/02/2025 *if interested in opportunity, please submit application as soon as possible.
The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
_Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._
_Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._
_To read and review this privacy notice click_ here (
**_Responsibilities_**
+ Own the digital marketing product vision and roadmap, aligning with customer needs, business objectives, and stakeholder priorities across DTC and B2B customer segments.
+ Lead requirements gathering efforts by collaborating with marketing, sales, and data teams to understand business goals and translate these into actionable product features, user stories, and acceptance criteria.
+ Drive the end-to-end marketing technology lifecycle, from initial discovery to post-launch analysis and iteration.
+ Define key data points, KPIs, and analytics solutions and implement technologies that support effective attribution, personalization, and optimization.
+ Build and maintain a robust data strategy for marketing, ensuring integration between marketing automation platforms (e.g., Salesforce Marketing Cloud), CRM systems, and other tools.
+ Champion the implementation of analytics frameworks, ensuring that performance tracking and reporting are embedded within marketing activities to enable data-driven decision making and continuous optimization.
+ Collaborate with IT and compliance teams to confirm marketing technologies are scalable, secure, and compliant with healthcare regulations (e.g., HIPAA, CAN-SPAM).
+ Be the subject matter expert of all marketing technologies to continually update and optimize in concert with technology enhancements and releases.
+ Prioritize backlogs, define sprint goals, and manage product execution through agile methodology and processes.
+ Identify and prioritize technical enablers to improve time-to-market and campaign flexibility.
**_Qualifications_**
+ 5+ years of product management experience in digital marketing technologies, with a proven track record of managing products through the full lifecycle preferred.
+ Deep expertise in data strategy for marketing, including experience with analytics tools (e.g., GA4, Adobe Analytics), intelligence tools (Marketing Cloud Intelligence), and data integration across platforms preferred.
+ Hands-on experience with Salesforce Marketing Cloud or comparable marketing automation platforms, CRM systems, and data tools preferred.
+ Proven ability to work cross-functionally with marketing, data science, IT, and compliance teams to develop, deploy, and optimize marketing technologies.
+ Strong understanding of analytics frameworks and performance measurement.
+ Demonstrated success in launching marketing automation, lead nurturing, or audience segmentation initiatives.
+ Deep understanding of healthcare compliance and privacy regulations (HIPAA, CAN-SPAM, etc) preferred.
+ Strong collaboration and communication skills, with the ability to translate technical details into business strategies and measurable outcomes.
+ Experience in healthcare or regulated industries preferred.
**_What is expected of you and others at this level_**
+ Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects
+ May contribute to the development of policies and procedures
+ Works on complex projects of large scope
+ Develops technical solutions to a wide range of difficult problems
+ Solutions are innovative and consistent with organization objectives
+ Completes work; independently receives general guidance on new projects
+ Work reviewed for purpose of meeting objectives
+ May act as a mentor to less experienced colleagues
**Anticipated salary range:** $79,700 - $113,800
**Bonus eligible:** No
**Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
+ Medical, dental and vision coverage
+ Paid time off plan
+ Health savings account (HSA)
+ 401k savings plan
+ Access to wages before pay day with myFlexPay
+ Flexible spending accounts (FSAs)
+ Short- and long-term disability coverage
+ Work-Life resources
+ Paid parental leave
+ Healthy lifestyle programs
**Application window anticipated to close:** 09/02/2025 *if interested in opportunity, please submit application as soon as possible.
The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
_Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._
_Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._
_To read and review this privacy notice click_ here (
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