142 Marketing Optimization jobs in New York

FMCG Direct is the full-service data, analytics and marketing services agency of Deluxe Corporation - with decades-long experience helping clients gain the competitive edge they need to grow market share. Deluxe Corporation is a $2B trusted, tech-enabled solutions provider serving nearly 5 million small businesses and over 4,600 financial institutions.
The Performance Optimization team is responsible for delivering reporting and analytics to communicate the results of our data-driven marketing campaigns. Analysts are responsible for building clear, engaging reporting collateral, identifying key insights, and driving program optimizations in collaboration with internal and external stakeholders.
As an Analyst you will use Python, Java, SQL, and other tools to ingest and sanitize large datasets for performance attribution. Execute performance attribution and measurement processes to identify marketing campaign responders. Develop quantitative and qualitative analyses using Excel, Power BI, Tableau, or similar tools to assess attribution processes and campaign results.
Job Functions:
+ Use Python, Java, SQL, and other languages and tools to ingest and sanitize large structured and semi-structured datasets to prepare for performance attribution
+ Use Python, Java, SQL and other languages and tools to execute performance attribution and measurement processes and identify marketing campaign responders
+ Develop quantitative and qualitative analyses using Excel, Power BI, Tableau, or other tools to assess attribution process and campaign results
Basic Qualifications:
Education and Experience: Bachelors Degree
+ Successfully completed coursework in statistics, math, economics, or related quantitative field
+ Experience with analytical and data visualization tools such as Tableau, Power BI, etc.
+ Experience in professional or course work using Microsoft Office product suite and advanced skills in Excel and PowerPoint
Preferred Qualifications:
Experience: 1 years of experience in use of analytical tools and programming languages such as SQL, Python, R, Java, AWS, etc
+ Highly motivated, results-oriented and proactive, with an ability to prioritize and manage several open projects at once
+ Exceptional attention to detail and accuracy
+ Excellent written and oral communication skills and the ability to present complex analytical concepts and methodology to non-technical audiences
+ Experience in professional or course work with analytical tools and programming languages such as SQL, Python, R, Java, AWS, etc.
Additional Basic Qualifications:
Must be 18 years of age or older
Compensation
The compensation range for this position is $8,900.00 - 88,900.00 annually. This position will be eligible for commission or an annual performance incentive plan The base pay actually offered will vary depending on job-related knowledge, skills, location, experience and take into account internal equity.
Benefits
In line with our commitment to employee wellbeing, our total rewards benefits package is designed to support the physical, financial, and emotional health of our employees, tailored to meet their unique and evolving needs. Our approach considers our employees' whole selves, ensuring they can thrive both in and outside of work. Here are some of the benefits we offer, which may vary based on role, location, or hours worked:
+ Healthcare (Medical, Dental, Vision)
+ Paid Time Off, Volunteer Time Off, and Holidays
+ Employer-Matched Retirement Plan
+ Employee Stock Purchase Plan
+ Short-Term and Long-Term Disability
+ Infertility Treatment, Adoption and Surrogacy Assistance
+ Tuition Reimbursement
These benefits are designed to enhance the health, protect the financial security, and provide peace of mind to our employees and their families.
Deluxe Corporation is an Equal Employment Opportunity employer: All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law.
Please view the electronic EEO is the Law Poster ( which serves to inform you of your equal employment opportunity protections as part of the application process.
Reasonable Accommodation for Job Seekers with a Disability: If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to .

Edgepark is seeking a customer-obsessed Product Owner, Marketing Technologies to lead the strategy, execution, and optimization of digital tools that support acquisition, engagement, and nurturing across both DTC and B2B healthcare customer journeys. This individual will be responsible for owning the marketing technology stack- anchored in Salesforce Marketing Cloud- and ensuring it integrates seamlessly with other digital experiences.
**_Responsibilities_**
+ Own the digital marketing product vision and roadmap, aligning with customer needs, business objectives, and stakeholder priorities across DTC and B2B customer segments.
+ Lead requirements gathering efforts by collaborating with marketing, sales, and data teams to understand business goals and translate these into actionable product features, user stories, and acceptance criteria.
+ Drive the end-to-end marketing technology lifecycle, from initial discovery to post-launch analysis and iteration.
+ Define key data points, KPIs, and analytics solutions and implement technologies that support effective attribution, personalization, and optimization.
+ Build and maintain a robust data strategy for marketing, ensuring integration between marketing automation platforms (e.g., Salesforce Marketing Cloud), CRM systems, and other tools.
+ Champion the implementation of analytics frameworks, ensuring that performance tracking and reporting are embedded within marketing activities to enable data-driven decision making and continuous optimization.
+ Collaborate with IT and compliance teams to confirm marketing technologies are scalable, secure, and compliant with healthcare regulations (e.g., HIPAA, CAN-SPAM).
+ Be the subject matter expert of all marketing technologies to continually update and optimize in concert with technology enhancements and releases.
+ Prioritize backlogs, define sprint goals, and manage product execution through agile methodology and processes.
+ Identify and prioritize technical enablers to improve time-to-market and campaign flexibility.
**_Qualifications_**
+ 5+ years of product management experience in digital marketing technologies, with a proven track record of managing products through the full lifecycle preferred.
+ Deep expertise in data strategy for marketing, including experience with analytics tools (e.g., GA4, Adobe Analytics), intelligence tools (Marketing Cloud Intelligence), and data integration across platforms preferred.
+ Hands-on experience with Salesforce Marketing Cloud or comparable marketing automation platforms, CRM systems, and data tools preferred.
+ Proven ability to work cross-functionally with marketing, data science, IT, and compliance teams to develop, deploy, and optimize marketing technologies.
+ Strong understanding of analytics frameworks and performance measurement.
+ Demonstrated success in launching marketing automation, lead nurturing, or audience segmentation initiatives.
+ Deep understanding of healthcare compliance and privacy regulations (HIPAA, CAN-SPAM, etc) preferred.
+ Strong collaboration and communication skills, with the ability to translate technical details into business strategies and measurable outcomes.
+ Experience in healthcare or regulated industries preferred.
**_What is expected of you and others at this level_**
+ Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects
+ May contribute to the development of policies and procedures
+ Works on complex projects of large scope
+ Develops technical solutions to a wide range of difficult problems
+ Solutions are innovative and consistent with organization objectives
+ Completes work; independently receives general guidance on new projects
+ Work reviewed for purpose of meeting objectives
+ May act as a mentor to less experienced colleagues
**Anticipated salary range:** $79,700 - $113,800
**Bonus eligible:** No
**Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
+ Medical, dental and vision coverage
+ Paid time off plan
+ Health savings account (HSA)
+ 401k savings plan
+ Access to wages before pay day with myFlexPay
+ Flexible spending accounts (FSAs)
+ Short- and long-term disability coverage
+ Work-Life resources
+ Paid parental leave
+ Healthy lifestyle programs
**Application window anticipated to close:** 09/02/2025 *if interested in opportunity, please submit application as soon as possible.
The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
_Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._
_Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._
_To read and review this privacy notice click_ here (

Lead the Data Revolution in Healthcare Marketing: Associate Director, Digital Marketing Analytics Do you possess a passion for data-driven insights and a desire to make a real difference in the healthcare industry?CMI Media Group is seeking a strategic and results-orientedAssociate Director, Digital Marketing Analytics to lead our team in delivering innovative measurement solutions and driving impactful results for our clients. In this role, you will:

• Be the Architect of Measurement: Develop and execute cutting-edge measurement and analysis plans that align with client objectives and unlock valuable insights from online and offline marketing campaigns.
• Drive Optimization & Innovation: Analyze campaign performance, identify opportunities for optimization, and champion data-driven recommendations to elevate campaign effectiveness.
• Lead with Expertise: Serve as the go-to expert for internal teams and clients, providing thought leadership, guidance, and support on all things related to digital marketing analytics.
• Empower a Team of Analysts: Mentor, coach, and inspire a team of talented analysts, fostering a culture of collaboration, growth, and analytical excellence.
• Shape the Future of Measurement: Continuously explore and implement new technologies and methodologies, staying ahead of the curve and driving innovation within the department.

Do you have the right DNA?

• Analytical Powerhouse: 7+ years of experience in online marketing, web analytics, or research, with a proven ability to translate data into actionable insights.
• Leadership Acumen: 3-5 years of experience leading and mentoring teams, fostering a positive and collaborative environment.
• Client-Focused Mindset: Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
• Passion for Innovation: A relentless curiosity and drive to explore new technologies and methodologies, constantly seeking ways to push the boundaries of digital marketing analytics.
• Healthcare Industry Knowledge: Experience in the pharmaceutical or healthcare industry is a plus, but not required.

Why CMI Media Group? At CMI Media Group, we're not just analyzing data we're using it to improve healthcare outcomes for patients around the world. As a leading healthcare marketing agency, we offer:

• Purpose-Driven Work: Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns.
• Collaborative Environment: Join a team of passionate and talented individuals who are leaders in their field.
• Growth Opportunities: Benefit from ongoing professional development opportunities and a culture that values continuous learning.
• Supportive Culture: We believe in work-life balance and offer a comprehensive benefits package to support your well-being.

The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit for more details

#J-18808-Ljbffr

Director, Global Digital Marketing Analytics
Job ID
224420
Posted
12-Jun-2025
Service line
Corporate Segment
Role type
Full-time
Areas of Interest
Marketing
Location(s)
New York City - New York - United States of America
**About The Role:**
We are seeking a data-driven and strategic Director of Marketing Analytics to lead our analytics function and drive insights that power our B2B marketing and sales strategies, and customer experience. This role will be instrumental in crafting how we measure performance, optimize campaigns, and understand our customers.
In this role on CBRE's Global Digital Marketing team, you will lead the vision, strategy, and execution of marketing analytics across all digital channels. You will supervise a high-performing analytics team that delivers insights to guide marketing strategy and measure business impact. This role requires both critical thinking and hands-on analytics expertise, with a deep understanding of how data drives performance across the full marketing funnel.
You will collaborate closely with global and regional marketing leaders, product owners, data engineers, and technology teams to build scalable measurement frameworks and create a culture of data-driven decision making.
**What You'll Do:**
+ Define and lead the development and execution of global marketing analytics strategy, aligning with CBRE's business priorities and digital marketing objectives.
+ Lead and mentor a high-performing team of analysts and data specialists, ensuring high-quality output, professional growth, and collaboration across functions.
+ Develop sophisticated frameworks for marketing attribution, customer journey analysis, and value modeling across paid, owned, and earned media.
+ Partner with marketing and digital leadership to evaluate campaign performance, optimize channel mix, and improve conversion rates.
+ Advance Business Intelligence by promoting innovation, embracing continuous improvement, collecting feedback and running change across teams
+ Guide the implementation and governance of analytics tools and platforms (e.g., Google Analytics 4, Google Tag Manager, Salesforce Marketing Cloud, PowerBI)
+ Establish consistent important metric definitions and standardized reporting across geographies and campaigns.
+ Drive conversion rate optimization and experimentation through A/B testing and multivariate testing frameworks
+ Communicate insights and strategic recommendations to senior executives and collaborators through compelling storytelling and data visualization.
+ Collaborate with Marketing Technology, CRM, and Data Engineering teams to ensure data quality, accessibility, reliability, governance and compliance with privacy standards.
+ Stay ahead of industry trends in digital measurement, data privacy, AI-driven analytics, and marketing technologies.
**What You'll Need:**
To perform this job successfully, an individual will need to perform each crucial duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
+ Bachelor's Degree in Marketing, Data Science, Business, Finance, Economics, Mathematics, Computer Science, Statistics, Economics or a related field (Master's degree a plus)
+ 8-10+ years of experience in digital marketing analytics, performance measurement, or data strategy
+ Proven leadership experience, including building and leading high-performing analytics teams in a matrixed or global organization
+ Deep expertise in marketing analytics platforms (e.g., GA4, Adobe Analytics), data visualization tools (e.g., Tableau, Power BI), and SQL-based analysis
+ Strong understanding of digital marketing, CRM, lead generation strategies, multi-touch attribution, media mix modeling, testing frameworks, and customer segmentation
+ Proven record of translating sophisticated data into actionable business recommendations for C-level and senior partners
+ Experience working across global teams, with knowledge of regional differences in data privacy, marketing execution, and performance benchmarking
+ Excellent communication and presentation skills, with a focus on clarity, influence, and storytelling
**Why CBRE**
When you join CBRE, you become part of the global leader in commercial real estate services and investment that helps businesses and people thrive. We are dynamic problem solvers and forward-thinking professionals who create significant impact. Our collaborative culture is built on our shared values - respect, integrity, service and excellence - and we value the diverse perspectives, backgrounds and skillsets of our people. At CBRE, you have the opportunity to realize your full potential.
**Our Values in Hiring**
At CBRE, we are committed to fostering a culture where everyone feels they belong. We value diverse perspectives and experiences, and we welcome all applications.
**Disclaimers**
Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future.
CBRE carefully considers multiple factors to determine compensation, including a candidate's education, training, and experience. The minimum salary for the Director of Global Digital Marketing Analytics position is $165,000 annually and the maximum salary for the Director of Global Digital Marketing Analytics position is $175,000 annually. The compensation offered to a successful candidate will depend on their skills, qualifications, and experience. Successful candidates will also be eligible for a discretionary bonus based on CBRE's applicable benefit program. This role will provide the following benefits: 401(K), Dental insurance, Health insurance, Life insurance, and Vision insurance.
**Equal Employment Opportunity:** CBRE has a long-standing commitment to providing equal employment opportunity to all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, pregnancy, age, citizenship, marital status, disability, veteran status, political belief, or any other basis protected by applicable law.
**Candidate Accommodations:** CBRE values the differences of all current and prospective employees and recognizes how every employee contributes to our company's success. CBRE provides reasonable accommodations in job application procedures for individuals with disabilities. If you require assistance due to a disability in the application or recruitment process, please submit a request via email at or via telephone at +1 (U.S.) and +1 (Canada).
CBRE, Inc. is an Equal Opportunity and Affirmative Action Employer (Women/Minorities/Persons with Disabilities/US Veterans)

**Who Are We?**
Taking care of our customers, our communities and each other. That's the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 160 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it.
**Job Category**
Data Science, Marketing
**Compensation Overview**
The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards.
**Salary Range**
$106,300.00 - $175,400.00
**Target Openings**
1
**What Is the Opportunity?**
At Travelers, we believe that data-driven decisions are essential to driving business success. We are seeking a Manager of Decision Science with deep experience in marketing to evaluate the impact of organic website traffic and content marketing strategies. This role sits at the intersection of advanced analytics and digital marketing, helping to optimize content effectiveness, engagement, and demand generation through actionable intelligence.
Reporting to the AVP of Marketing Analytics and Decision Science, you will leverage statistical modeling, machine learning, and performance measurement tools to assess the impact of SEO-driven content strategies. Your analyses will help will shape digital marketing decisions by providing clear, actionable insights that drive audience engagement and business growth.
**What Will You Do?**
+ Leverage Google Analytics 4 and related tools to measure and test organic performance and identify potential audience segments while distinguishing results from the influence of paid amplification.
+ Partner with the Content Marketing and SEO teams to refine organic KPIs and align with broader integrated marketing goals; over time, add GEO (Generative Engine Optimization) KPIs and analytics to the mix.
+ Develop a deep understanding of the business to procure data for a specific analysis or prototypes for new data asset, while following coding best practices.
+ Develop a strong command of internal data sources, explore new and unstructured data sources to assess potential business value.
+ Determine and use appropriate techniques that may include diagnostic analysis, active monitoring and/or multivariate methods designed to answer business questions, test hypotheses, or assess impacts and results.
+ Explore and suggest new data and analytic tools, techniques and industry best practices to apply to business problems.
+ Apply appropriate visualization (charts, graphs, maps, etc.) to analytic insights so that they may be delivered to various audiences.
+ Interpret and communicate findings to key stakeholders. Recommend optimal business action based on balancing business constraints and analytical findings.
+ Leverage existing organizational partnerships across lines and functional teams to influence analytic outcomes.
+ Become a mentor or resource for less experienced analytic talent, onboard new employees and interns, and provide support for recruiting and talent assessment efforts."
+ Perform other duties as assigned.
**What Will Our Ideal Candidate Have?**
+ Bachelor's Degree in a STEM related field, or a Business School Master's Degree with a concentration in a technical or analytical field.
+ Four years of related data and analytic experience.
+ Experience using explanatory, diagnostic, and inferential techniques such as experimental design, hypothesis testing, clustering analysis, time series and other statistical modeling algorithms with the ability to decide the appropriate methodology for the purpose.
+ Experience working on large-scale multidimensional data using intermediate knowledge of open-source cloud-enabled analytical programming languages.
+ Manage multiple projects simultaneously and follow through to ensure timely completion.
+ Ability to foresee challenges and proactively look for ways to create more efficient processes for the business.
+ Excellent written and verbal communication skills with the ability to explain analyses and methodology with business partners.
+ Proactively build and own professional business relationships across the data & analytics community across the Enterprise.
**What is a Must Have?**
+ Bachelor's degree or three years of experience in data, analytics, engineering, science, technical analytical fields or relevant experience.
**What Is in It for You?**
+ **Health Insurance** : Employees and their eligible family members - including spouses, domestic partners, and children - are eligible for coverage from the first day of employment.
+ **Retirement:** Travelers matches your 401(k) contributions dollar-for-dollar up to your first 5% of eligible pay, subject to an annual maximum. If you have student loan debt, you can enroll in the Paying it Forward Savings Program. When you make a payment toward your student loan, Travelers will make an annual contribution into your 401(k) account. You are also eligible for a Pension Plan that is 100% funded by Travelers.
+ **Paid Time Off:** Start your career at Travelers with a minimum of 20 days Paid Time Off annually, plus nine paid company Holidays.
+ **Wellness Program:** The Travelers wellness program is comprised of tools, discounts and resources that empower you to achieve your wellness goals and caregiving needs. In addition, our mental health program provides access to free professional counseling services, health coaching and other resources to support your daily life needs.
+ **Volunteer Encouragement:** We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards program that enables you to give back to the charity of your choice.
**Employment Practices**
Travelers is an equal opportunity employer. We value the unique abilities and talents each individual brings to our organization and recognize that we benefit in numerous ways from our differences.
In accordance with local law, candidates seeking employment in Colorado are not required to disclose dates of attendance at or graduation from educational institutions.
If you are a candidate and have specific questions regarding the physical requirements of this role, please send us an email ( ) so we may assist you.
Travelers reserves the right to fill this position at a level above or below the level included in this posting.
To learn more about our comprehensive benefit programs please visit .

Job Description
Insight Global is looking for someone in Marketing Analytics to join the Marketing Operations team at one of our prestigious financial clients. Emerging digital channels (AI) and disruption to legacy channels (search) have created growing need to expand tracking and analytics across corporate brand touchpoints. This role will be responsible for organizing datasets and leading the development of dashboards. You will oversee analytics and reporting for new channels and campaigns, and you will closely partner with teams across Digital Marketing, Integrated Marketing and Paid Media. This role will require reporting across channels and campaign portfolios with an emphasis on search (paid and organic) and emerging channels (AI). You will partner with agencies and in-house stakeholders to develop cross-channel performance dashboards (e.g. paid campaigns, content, website, social). You will partner with digital marketing and paid media teams to maintain channel and campaign tagging and tracking taxonomy. The goal is to have all this data automated and/or augmented with AI by the end of 2026.
We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form ( . The EEOC "Know Your Rights" Poster is available here ( .
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: .
Skills and Requirements
-5+ years experience in marketing analytics, web analytics, or paid media analytics on agency or client-side
-Experience utilizing web analytics platforms, such as Adobe
-Experience working with data structures including dataset construction across marketing channels and/or paid campaigns
-Knowledge of paid media, SEO, owned social, and web analytics
-Experience working with Excel to organize datasets and use that data to create dashboards -Financial industry experience
-Experience with workflow optimization tools (e.g. Airtable, Monday.com)
-Experience utilizing marketing automation platforms (e.g. Pardot, Braze) and account-based marketing software (e.g. DemandBase, 6Sense)
-Basic understanding of MTA, Brand Lift Studies, Ad Effectiveness Research, Email Marketing
-Passion and curiosity of emerging digital channels (e.g. AI) null
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to

JOB DESCRIPTION

Chubb is seeking a Director of Digital Marketing Data & Analytics to spearhead our practice of data-driven marketing. This highly visible role offers the unique opportunity to own and shape the data integration, activation, and insights roadmap, driving Chubb's transformation into a best-in-class, data-driven organization. As a pivotal player in our digital marketing strategy, you will harness the power of data to optimize campaigns, fuel revenue growth, and elevate customer engagement across B2B, B2C, and B2B2C landscapes. Reporting directly to the Head of Digital Marketing for North America, you will be part of an agile team dedicated to building and maintaining a cutting-edge data-driven digital marketing practice. Your expertise will ensure our data up-to-date, well-governed, and also a catalyst for innovation and excellence in marketing and communication.

The ideal candidate for this role will sit in our New York, NY or Jersey City, NJ offices.

Key Responsibilities:

• Leadership & Collaboration:
  • Serve as the primary point of contact for data analysis and reporting needs across North America marketing and communication teams.
  • Collaborate with the broader Marketing organization, IT, engineering, product owners, businesses, and external partners to create a strategic marketing data roadmap.
  • Lead cross-functional teams to integrate data sources and ensure seamless data flow and governance.
  • Lead development and presentation of departmental monthly, quarterly, and yearly KPI reporting.
• Data Strategy & Execution:
  • Design success metrics and campaign KPIs, manage paid media spend, and oversee campaign and department reporting.
  • Develop and implement data-driven strategies to support prospecting efforts, marketing analytics, and sales growth.
  • Drive Data and Engineering teams and projects in order to ensure data is well structured and centralized to create best of class reporting, dashboards and visualization.
  • Build and maintain real-time performance dashboards using tools like Qlik, Power BI, and Google Looker Studio.
• Advanced Analytics & Insights:
  • Conduct advanced analytics, including predictive modeling and segmentation analysis, to identify high-value leads and inform marketing campaigns.
  • Utilize Google Analytics and other platforms for behavioral analytics to derive insights and tailor strategies.
  • Provide data-driven recommendations to optimize digital marketing spend, focusing on ROI and customer engagement.
• Project Management:
  • Manage data projects related to onboarding new agencies, webpage redesign, and automation efforts.
  • Establish automated workflows and optimize data pipelines for improved performance and reliability.
  • Ensure reporting tools can display results by various agency distribution segments.

QUALIFICATIONS

• 5

  ABOUT US

  Chubb is a world leader in insurance. With operations in 54 countries, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance, and life insurance to a diverse group of clients. The company is distinguished by its extensive product and service offerings, broad distribution capabilities, exceptional financial strength, underwriting excellence, superior claims handling expertise and local operations globally.

  At Chubb, we are committed to equal employment opportunity and compliance with all laws and regulations pertaining to it. Our policy is to provide employment, training, compensation, promotion, and other conditions or opportunities of employment, without regard to race, color, religious creed, sex, gender, gender identity, gender expression, sexual orientation, marital status, national origin, ancestry, mental and physical disability, medical condition, genetic information, military and veteran status, age, and pregnancy or any other characteristic protected by law. Performance and qualifications are the only basis upon which we hire, assign, promote, compensate, develop and retain employees. Chubb prohibits all unlawful discrimination, harassment and retaliation against any individual who reports discrimination or harassment.

Manager, Marketing Analytics & Forecasting

Join to apply for the Manager, Marketing Analytics & Forecasting role at Dow Jones

Manager, Marketing Analytics & Forecasting

1 week ago Be among the first 25 applicants

Join to apply for the Manager, Marketing Analytics & Forecasting role at Dow Jones

The Dow Jones Marketing team is looking for a strategic and analytically strong Manager, Marketing Analytics and Forecasting with deep expertise in forecasting and financial scenario planning. In this role, you will build scenario planning tools that predict how changes in marketing strategy and budget allocation impact key business outcomes- including order volume and revenue, both in the short and long term. You will work cross-functionally with Finance, Strategy, and Performance Marketing teams to deliver actionable insights and help shape our go-to-market strategy. This role reports to the Director of Marketing Analytics and is critical to supporting executive decision-making.

Responsibilities

• Develop and maintain tools to forecast order volume, revenue, and marketing-driven performance.
• Lead financial scenario planning efforts to quantify the impact of strategy shifts (e.g., channel mix, campaign timing, spend changes) on business outcomes.
• Partner with Finance, Strategy, and Marketing to align forecasting inputs with overall business planning cycles and goals.
• Create dynamic financial models that reflect different assumptions, time horizons, and business scenarios (e.g., best/worst case).
• Analyze historical performance to identify key drivers of revenue and conversion across channels and customer segments.
• Present insights and recommendations to senior leadership in a clear, data-driven narrative.
• Help design and implement frameworks for long-term revenue planning that integrate marketing and business strategy.
  
  

Qualifications

• Bachelor's or Master's degree in Economics, Finance, Data Science, Marketing Analytics, or a related quantitative field.
• 7+ years of experience in Marketing Analytics focused on the Media Industry, FP&A, or business analytics, with a strong focus on forecasting and financial modeling.
• Demonstrated experience building and managing scenario planning models tied to revenue and orders.
• Advanced proficiency in SQL, Excel, and statistical tools (e.g., Python, R).
• Deep understanding of marketing funnel metrics and how they tie into financial outcomes.
• Strong communication skills, including experience presenting to senior stakeholders
• Ability to work under tight deadlines
  
  

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area: Dow Jones - CMO - Marketing

Job Category: Data Analytics/Warehousing & Business Intelligence

Union Status

Non-Union role

Pay Range: $110,000 - $40,000

We recognize that attracting the best talent is key to our strategy and success as a company.As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.

Since 1882, Dow Jones has been finding new ways to bring information to the worlds top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barrons, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

Req ID: 46911

Seniority level

• Seniority level Not Applicable

Employment type

• Employment type Full-time

Job function

• Job function Marketing and Sales
• Industries Online Audio and Video Media

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Manager, Marketing Analytics & Forecasting - News Corp

Manager, Marketing Analytics & Forecasting

The Dow Jones Marketing Data Science team is looking for a strategic and analytically strong **Manager,** **Marketing Analytics and Forecasting** with deep expertise in **forecasting and financial scenario planning** .

Youll be the architect behind dynamic scenario planning tools that forecast how strategic shiftslike changes in budget or channel mixtranslate into customer growth and revenue. Your work will directly influence how we invest, grow, and plan for the future.

This role is highly visible and collaborative, working cross-functionally with Finance, Strategy, and Performance Marketing teams to deliver insights that power our go-to-market strategy. This role reports to the **Director of Marketing Analytics** and is critical to supporting executive decision-making.

Responsibilities:

+ Develop and maintain tools to forecast **order volume, revenue, and marketing-driven performance** .

+ Lead financial **scenario planning** efforts to quantify the impact of strategy shifts (e.g., channel mix, campaign timing, spend changes) on business outcomes.

+ Partner with Finance, Strategy, and Marketing to align forecasting inputs with overall business planning cycles and goals.

+ Create dynamic financial models that reflect different assumptions, time horizons, and business scenarios (e.g., best/worst case).

+ Analyze historical performance to identify key drivers of revenue and conversion across channels and customer segments.

+ Present insights and recommendations to senior leadership in a clear, data-driven narrative.

+ Help design and implement frameworks for **long-term revenue planning** that integrate marketing and business strategy.

Qualifications:

+ Bachelors or Masters degree in Economics, Finance, Data Science, Marketing Analytics, or a related quantitative field.

+ 35 years of experience in Marketing Analytics focused on the Media Industry, FP&A, or business analytics, with a strong focus on **forecasting and financial modeling** .

+ Demonstrated experience building and managing **scenario planning models** tied to revenue and orders.

+ Advanced proficiency in **SQL** , Excel, and statistical tools (e.g., Python, R).

+ Deep understanding of **marketing funnel metrics** and how they tie into financial outcomes.

+ Strong communication skills, including experience presenting to senior stakeholders

+ Ability to work under tight deadlines

+ Comprehensive Healthcare Plans

+ Paid Time Off

+ Retirement Plans

+ Lifestyle programs & Wellness Resources

+ Family Care Benefits & Caregiving Support

+ Commuter Transit Program

+ Subscription Discounts

+ Employee Referral Program

Learn more about all our US benefits

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Reasonable accommodation: Dow Jones, Making Careers Newsworthy We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at Please put Reasonable Accommodation in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area: Dow Jones CMO Marketing

Job Category: Data Analytics/Warehousing & Business Intelligence

Union Status:

Non-Union role

Pay Range: $110,000 $140,000

We recognize that attracting the best talent is key to our strategy and success as a company.As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidates experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including elective benefits employees may select to best fit the needs and personal situations of our diverse workforce.

Since 1882, Dow Jones has been finding new ways to bring information to the worlds top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barrons, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

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