Senior Specialist, Marketing Strategy

06132 Hartford, Connecticut Robert Half

Posted 1 day ago

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Job Description

Description
We are seeking an experienced Senior Specialist, Marketing Strategy with 7+ years of experience for a fully remote position with our client on the East Coast. Must have experience in the insurance or financial services industries. Must be able to work East Coast hours. Must have experience with Salesforce, CRM platforms, Excel, and Tableau. Salary is up to 95K with some flex depending on experience and qualifications.
The Senior Specialist, Marketing Strategy is responsible for developing and executing strategies that engage financial professionals and consumers, driving revenue growth and enhancing brand positioning. This cross-functional role involves collaboration across marketing, research, program development, and product innovation to create impactful initiatives tailored to target audiences.
Key Responsibilities:
+ Develop and implement integrated strategies, programs, and tools to engage financial professionals and consumers and drive measurable growth.
+ Utilize advisor and consumer research to inform segmentation strategies and create tailored experiences that enhance engagement.
+ Collaborate with teams to develop solutions for financial professionals, including business cases, impact measurement, and promotional strategies.
+ Design and execute national events targeting financial professionals in partnership with the Convening team.
+ Identify new business opportunities and partnerships aligned with organizational objectives.
+ Optimize content gating strategies for revenue generation and track performance metrics.
+ Support advisor and consumer sub-committees to ensure alignment with strategic goals and member needs.
Requirements
+ Bachelor's degree required; business-related degree preferred.
+ 8+ years of experience in strategy, marketing, consumer insights, or financial services.
+ Strong strategic, analytical, and problem-solving skills; ability to translate insights into actionable strategies.
+ Excellent written and verbal communication skills.
+ Proven success in collaborating with sales teams to drive awareness and sales.
+ Agile and adaptable to changing market or organizational needs.
+ Ability to manage multiple programs simultaneously with a focus on delivering results on time and within budget.
+ Expertise in B2B and B2C segmentation strategies.
+ Self-starter with strong organizational and teamwork skills.
Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .
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Business Development & Marketing Strategy Analyst

06129 Wethersfield, Connecticut C&S Wholesale Grocers Inc

Posted 4 days ago

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Job Description

Position Overview

Keep our communities fed.

Our focus is simple but meaningful, from our distribution centers to our offices - every employee of C&S and their family of companies works to help feed local families, neighbors, and communities.

As the Business Development & Marketing Strategy Analyst, you will serve as the Commercial data expert for the company's NOS business unit. This position will enable the organization to enhance sales strategies and achieve business objectives by providing actionable insights and, in collaboration with sales management, establishing key performance indicators (KPIs) for sales teams by customer group.

Job Description

  • Full Time Position

  • Location: Keene, NH or Wethersfield, CT

You will contribute by:

  • Data Collection & Analysis: Gather sales data from various sources like CRM systems, market research, and customer interactions to analyze sales performance, customer behavior, and market trends. Utilize statistical analysis and data mining techniques to uncover hidden patterns and insights from sales data. Analyze data to identify potential areas for sales growth, new market opportunities, and customer segments with high potential. Monitor competitor activity and market dynamics to assess potential threats and opportunities.

  • Forecasting & Strategy Development: Create customer sales forecasts based on historical data, market insights, and current trends to support strategic planning. Collaborate with sales teams to develop and implement data-driven sales strategies, including pricing strategies by retail customer segmentation.

  • Reporting & Communication: Develop comprehensive sales reports, dashboards, and presentations to communicate key findings and insights to internal stakeholders and customers for business reviews. Present insights, recommendations, and results to management teams and stakeholders to support decision-making.

  • Performance Tracking & Optimization: Build auditing, tracking, and reporting support tools to monitor sales KPIs and metrics, assess sales team performance, and identify areas for improvement.

  • Travel Required: No

Environment

  • Office: Office Temperature (65F to 75F)

We offer:

  • Weekly Pay

  • Benefits available from day one (medical, dental, vision)

  • Company matched 401k

  • PTO and Holiday Pay offered

  • Career Progression Opportunities

  • Tuition Reimbursement

  • Employee Health & Wellness program

  • Employee Discounts / Purchasing programs

  • Employee Assistance Program

We're searching for candidates with:

  • Knowledge of Microsoft Office, including Word, Outlook, Excel, and Power Point. Knowledge of procurement and merchandising aspects of the food retail business.

  • Strong analytical skills required.

  • Effective communication (verbal and written), interpersonal and team playing skills.

  • Able to be influential, negotiate, and establish positive working relationships across the organization and with all levels of management.

Years Of Experience

  • 5+ years relevant working experience, preferably in grocery wholesale, retail or CPG company.

  • Minimum of 2 years of experience in managing multiple projects and stakeholder requests, prioritizing tasks based on business needs.

Qualifications

Bachelor's Degree - Business Administration/Management

Shift

1st Shift (United States of America)

Company

C&S Wholesale Grocers, LLC

About Our Company

C&S Wholesale Grocers, LLC is an industry leader in supply chain solutions and wholesale grocery supply in the United States. Founded in 1918 as a supplier to independent grocery stores, C&S now services customers of all sizes, supplying more than 7,500 independent supermarkets, chain stores, military bases and institutions with over 100,000 different products. C&S also proudly operates and supports corporate grocery stores and services independent franchisees under a chain-style model throughout the Midwest, South and Northeast. We are an engaged corporate citizen, supporting causes that positively impact our communities.

Working Safely is a Condition of Employment at C&S Wholesale Grocers, LLC. C&S Wholesale Grocers is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any other applicable state or federal protected class. The Company provides affirmative action in employment for qualified Individuals with a Disability and Protected Veterans in compliance with Section 503 of the Rehabilitation Act and the Vietnam Era Veterans' Readjustment Assistance Act.

Salary Range

$59,140-$6,990

Company: C&S Wholesale Grocers, LLC

Job Area: Chain Sales - NE

Job Family: Sales

Job Type: Regular

Job Code: JC2307

Pay Range: 60,330 - 78,530

ReqID: R-

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Business Development & Marketing Strategy Analyst

06129 Wethersfield, Connecticut C&S Wholesale Grocers, Inc.

Posted 1 day ago

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Job Description

**Position Overview**
Keep our communities fed.
Our focus is simple but meaningful, from our distribution centers to our offices - every employee of C&S and their family of companies works to help feed local families, neighbors, and communities.
As the Business Development & Marketing Strategy Analyst, you will serve as the Commercial data expert for the company's NOS business unit. This position will enable the organization to enhance sales strategies and achieve business objectives by providing actionable insights and, in collaboration with sales management, establishing key performance indicators (KPIs) for sales teams by customer group.
**Job Description**
+ **Full Time Position**
+ **Location:** Keene, NH or Wethersfield, CT
**You will contribute by:**
+ Data Collection & Analysis: Gather sales data from various sources like CRM systems, market research, and customer interactions to analyze sales performance, customer behavior, and market trends. Utilize statistical analysis and data mining techniques to uncover hidden patterns and insights from sales data. Analyze data to identify potential areas for sales growth, new market opportunities, and customer segments with high potential. Monitor competitor activity and market dynamics to assess potential threats and opportunities.
+ Forecasting & Strategy Development: Create customer sales forecasts based on historical data, market insights, and current trends to support strategic planning. Collaborate with sales teams to develop and implement data-driven sales strategies, including pricing strategies by retail customer segmentation.
+ Reporting & Communication: Develop comprehensive sales reports, dashboards, and presentations to communicate key findings and insights to internal stakeholders and customers for business reviews. Present insights, recommendations, and results to management teams and stakeholders to support decision-making.
+ Performance Tracking & Optimization: Build auditing, tracking, and reporting support tools to monitor sales KPIs and metrics, assess sales team performance, and identify areas for improvement.
+ Travel Required: No
**Environment**
+ Office: Office Temperature (65F to 75F)
**We offer:**
+ Weekly Pay
+ Benefits available from day one (medical, dental, vision)
+ Company matched 401k
+ PTO and Holiday Pay offered
+ Career Progression Opportunities
+ Tuition Reimbursement
+ Employee Health & Wellness program
+ Employee Discounts / Purchasing programs
+ Employee Assistance Program
**We're searching for candidates with:**
+ Knowledge of Microsoft Office, including Word, Outlook, Excel, and Power Point. Knowledge of procurement and merchandising aspects of the food retail business.
+ Strong analytical skills required.
+ Effective communication (verbal and written), interpersonal and team playing skills.
+ Able to be influential, negotiate, and establish positive working relationships across the organization and with all levels of management.
**Years Of Experience**
+ 5+ years relevant working experience, preferably in grocery wholesale, retail or CPG company.
+ Minimum of 2 years of experience in managing multiple projects and stakeholder requests, prioritizing tasks based on business needs.
**Qualifications**
Bachelor's Degree - Business Administration/Management
**Shift**
1st Shift (United States of America)
**Company**
C&S Wholesale Grocers, LLC
**About Our Company**
C&S Wholesale Grocers, LLC is an industry leader in supply chain solutions and wholesale grocery supply in the United States. Founded in 1918 as a supplier to independent grocery stores, C&S now services customers of all sizes, supplying more than 7,500 independent supermarkets, chain stores, military bases and institutions with over 100,000 different products. C&S also proudly operates and supports corporate grocery stores and services independent franchisees under a chain-style model throughout the Midwest, South and Northeast. We are an engaged corporate citizen, supporting causes that positively impact our communities.
Working Safely is a Condition of Employment at C&S Wholesale Grocers, LLC. C&S Wholesale Grocers is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any other applicable state or federal protected class. The Company provides affirmative action in employment for qualified Individuals with a Disability and Protected Veterans in compliance with Section 503 of the Rehabilitation Act and the Vietnam Era Veterans' Readjustment Assistance Act.
**_Salary Range_**
$59,140-$6,990
Company: C&S Wholesale Grocers, LLC
Job Area: Chain Sales - NE
Job Family: Sales
Job Type: Regular
Job Code: JC2307
Pay Range: 60,330 - 78,530
ReqID: R-
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Digital Marketing Specialist

06132 Hartford, Connecticut System One

Posted 1 day ago

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Job Description

Digital Marketing Specialist
**Employment Type:** Full Time
**Date Posted:** 9/29/2025
**Location:** Remote (Based in the U.S.)
**Pay Range:** Negotiable
**Job Number:** JO-
**Primary Function**
We are seeking a skilled and experienced Digital Marketing Specialist to join our team. This role will be dedicated to the development, execution, and optimization of landing pages to improve user experience and drive improvement on our key performance indicators. The ideal candidate will have a strong understanding of landing page best practices, experience with A/B testing, and proficiency in analyzing performance using tools like Adobe Analytics. The role involves project management of updates and working with internal teams.
Payrate: $90-100k
**Duties & Responsibilities**
+ Manage and execute updates and revisions to existing landing pages.
+ Collaborate with internal teams to develop new landing pages optimized for specific campaigns and target audiences.
+ Conduct A/B tests to optimize landing page elements based on current performance to improve key performance indicators.
+ Monitor and analyze landing page performance using analytical tools like Adobe Analytics and Glassbox to identify areas for improvement and report on key metrics.
+ Implement data-driven strategies to improve landing page effectiveness and overall campaign performance.
+ Communicate test results, performance insights, and recommendations to stakeholders.
+ Ensure all activities are conducted in accordance with risk and compliance policies and procedures.
**Skills & Qualifications**
+ Solid understanding of landing page best practices and conversion rate optimization (CRO) principles.
+ Hands-on experience with A/B testing methodologies and tools.
+ Proficiency in web analytics tools (e.g., Adobe Analytics, Google Analytics).
+ Proficiency in Adobe Experience Manager
+ Strong analytical, problem-solving, and communication skills.
+ Ability to collaborate effectively with cross-functional teams.
+ Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
**Education & Experience**
+ Bachelor's degree or equivalent experience.
+ 6+ years of experience in a digital marketing role with a strong focus on landing page optimization.
+ Proven experience in developing, managing, and optimizing landing pages.
**To Apply**
Use the link at the bottom of this page to apply. Make sure you are using the latest version of your browser.
**Diversity Inclusion & Customer Service Statement**
TeamPeople, a division of System One, is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way. TeamPeople not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.
We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.
**Global HQ**
6402 Arlington Blvd, Suite 1020
Falls Church, VA 22042
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Digital Marketing Intern

06132 Hartford, Connecticut CAI

Posted 1 day ago

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Job Description

Digital Marketing Intern
**Req number:**
R6167
**Employment type:**
Full time
**Worksite flexibility:**
Remote
**Who we are**
CAI is a global technology services firm with over 8,500 associates worldwide and a yearly revenue of $1 billion+. We have over 40 years of excellence in uniting talent and technology to power the possible for our clients, colleagues, and communities. As a privately held company, we have the freedom and focus to do what is right-whatever it takes. Our tailor-made solutions create lasting results across the public and commercial sectors, and we are trailblazers in bringing neurodiversity to the enterprise.
**Job Summary**
As Digital Marketing Intern, you will assist in executing digital marketing strategies, conducting research, and supporting data analytics activities.
**Job Description**
We are seeking a dynamic and enthusiastic **Digital Marketing Intern** , with a special focus in Digital Marketing and Analytics, to join our team. This internship provides an excellent opportunity to gain hands-on experience in various aspects of digital marketing while working closely with a team of experienced professionals. You will assist in executing digital marketing strategies, conducting research, and supporting data analytics activities. **The internship dates are June 1,** **2026** **to July 31** **2026** **.**
**This internship is a full-time opportunity requiring a commitment of** **40 hours** **per week.** **Candidates must be available during core business hours (8:30 am EST to 5:00 pm EST) for the entire 9-week duration of the program.** **Please note that all work must be performed within the United States.** **This position does not offer work authorization sponsorship now or in the future. Candidates requiring sponsorship will not be considered.**
**What** **You'll** **Do**
+ Assist in the development and execution of marketing campaigns across digital platforms
+ Collaborate with our team to utilize analytics tools to identify opportunities for web optimizations and improvements
+ Apply the fundamentals of web best practices to enhance user experience and engagement
+ Assist in optimizing search terms for our website using SEO strategies, aiming to increase visibility and traffic
+ Support efforts to increase form fills on our website through strategic content placement and optimization
+ Conduct regular audits of web content and performance metrics to ensure alignment with business goals
+ Participate in brainstorming sessions to develop innovative strategies for digital growth
+ Research industry trends and innovations in the digital marketing field to inform strategy and identify new opportunities
+ Contribute insights on emerging technologies and techniques to keep our digital strategies ahead of the curve
+ Conduct market research and analyze trends to contribute to marketing strategies
+ Assist in managing and updating the company's social media profiles and website
+ Provide administrative support to the marketing team as needed
**What** **You'll** **Need**
Required
+ Current Junior in a Bachelor's program with a major in Marketing, Business, Analytics, or related field
+ Minimum GPA of 3.5 or higher
+ Excellent verbal and written communication skills and a collaborative mindset.
+ Strong organizational skills and attention to detail
+ Self-starter with the ability to work independently
+ Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
+ Familiarity with social media platforms and analytics tools like GA4
+ Creative thinking and problem-solving skills
Preferred
+ Previous internship or volunteer experience in marketing or related field is a plus
+ Familiarity with SEO and Google Analytics is a plus
**Physical Demands**  
+ Ability to safely and successfully perform the essential job functions consistent with the ADA and other federal, state, and local standards 
+ Sedentary work that involves sitting or remaining stationary most of the time with occasional need to move around the office to attend meetings, etc. 
+ Ability to conduct repetitive tasks on a computer, utilizing a mouse, keyboard, and monitor 
The pay for this position is $17 per hour (USD). Exact compensation may vary based on several factors, including location, experience, and education. Benefit packages for this role will include medical coverage as well as 401k retirement account access. Employees in this role may also be entitled to paid sick leave and/or other paid time off as provided by applicable law.
#DNP
**Reasonable accommodation statement**
If you require a reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employment selection process, please direct your inquiries to or (888) 824 - 8111.
The pay range for this position is listed above. Exact compensation may vary based on several factors, including location, experience, and education. Benefit packages for this role will include medical coverage as well as 401k retirement account access. Employees in this role may also be entitled to paid sick leave and/or other paid time off as provided by applicable law.
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Digital Marketing Email Specialist

06112 Hartford, Connecticut Virtus Investment Partners

Posted 3 days ago

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Job Description

Virtus is dedicated to the success of employees and helping everyone on our team achieve their goals.

We are a dynamic, fast-growing organization with the resources of a large firm and the innovative environment of an entrepreneurial company that promotes collaboration and employee engagement. Every member of our team is empowered to make a tangible impact in offering clients high-quality investment strategies to meet their financial needs and delivering value for our shareholders.

We are an organization where employees can thrive personally and professionally. Professional development opportunities help employees enhance their skills and grow in their careers. Meaningful financial rewards and a comprehensive package of benefits support employees at every stage of life and encourage work-life balance, and physical, emotional and mental well-being.

We believe in the value of a diverse, inclusive, and respectful work environment and are committed to making a positive impact in the communities where we live and work.

Job Description

The Digital Marketing Email Specialist will be responsible for supporting strategic and tactical email initiatives to deliver best-in-class customer experience and measurable results. This individual will work with our Marketing, Distribution Intelligence, IT and Sales teams, serving as a subject matter expert on email best practices and provide recommendations to improve campaign performance based on data segmentation, content, and deliverability.

Primary Job Responsibilities:

  • Maintain email marketing tool to ensure data integrity and organization of assets. Coordinate with the Distribution Intelligence team to ensure proper data integration between Email Marketing Tool (Eloqua) and the CRM system (Salesforce).
  • Design, create, test, and deploy best-in-class emails. Manage email deliverability to maintain favorable email reputation.
  • Develop targeted data-driven, email nurture campaigns, and user journeys across channels. Generate, analyze, and report on email marketing data and optimize future campaigns.
  • Support list-building, lead scoring, and other forms of CRM data processing to guide marketing efforts. Support digital marketing team as needed, including content management.
Ideal Qualifications:
  • Bachelor's degree with a minimum of 5 years of related experience or an equivalent combination of education and experience.
  • High degree of proficiency in HTML and Dreamweaver (or similar) required.
  • Deep knowledge of B2B email marketing concepts and best practices related to email creation, campaigns, and analytics.
  • Experience in implementing and maintaining GDPR/CAN-Spam compliance practices.
  • Ability to analyze email performance, identify trends, and develop actionable recommendations.
  • Experience with marketing email platform, Eloqua (preferred), Marketo, Pardot, Salesforce Marketing Cloud, or HubSpot.
  • Experience in deliverability, inbox placement and email reputation.
  • Ability to effectively manage multiple tasks in an environment of competing priorities and deadlines.
  • Strong principles of language and grammar required, along with strong proofreading skills.
  • Excellent attention to detail.


The salary range is $103,000 to $126,000.

The starting salary offer will vary based on the applicant's education, experience, skills, abilities, geographic location, internal equity, and alignment with market data. This position is also eligible to participate in the annual incentive plan.
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Bond & Specialty Insurance - AVP, Marketing Strategy Lead

06132 Hartford, Connecticut Travelers Insurance Company

Posted 1 day ago

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Job Description

**Who Are We?**
Taking care of our customers, our communities and each other. That's the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 160 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it.
**Job Category**
Marketing
**Compensation Overview**
The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards.
**Salary Range**
$142,500.00 - $235,100.00
**Target Openings**
1
**What Is the Opportunity?**
As the AVP, Marketing Strategy Lead, you will be the visionary architect of our marketing strategy, driving key actions and accountable for delivering impactful results that establish Travelers as the go-to carrier for business customers' insurance needs.
You will work to deliver positive outcomes in keeping with cross-business-unit objectives, including but not limited to, new and expanded business demand generation. As a collaborative thought leader, critical thinker, and trusted advisor, you will effectively translate the latest best practices in data-driven marketing and distribution channel engagement to concrete initiatives that business and field sales leaders will embrace and champion. The AVP will orchestrate and execute key actions for the strategy through efficient and effective partnership with both business experts and Enterprise Integrated Marketing teams.
**What Will You Do?**
+ Embed yourself within the business units to deeply understand their challenges and opportunities. Drive their success by crafting and executing marketing strategies that create robust pipelines for sales and underwriting, ensuring measurable business growth.
+ Craft innovative B2B marketing strategies that not only meet business objectives but redefine them, leveraging deep audience insights and cutting-edge marketing practices.
+ Build and maintain an in-depth understanding of business plans, sales approaches, organizational structure, financials, and go-to-market approaches by being an active participant in key business, service (e.g., Claim and Risk Control) and Field sales leadership meetings, working groups and industry activities.
+ Collaborate with research and customer experience teams to define and leverage outside-in research, enhance that with independent learning through industry conferences and trade shows to inform marketing strategies with customer, agent/broker, and competitor insights.
+ Create detailed marketing strategy briefs by initiative and ensure they are translated into efficient and effective cross-channel marketing plans that include approaches to content, digital and other channels and measurement approaches.
+ Create vision for live and virtual events to maximize the impact on preference and demand among prospects and agents/brokers.
+ Leverage a clear understanding of best-in-class marketing technology solutions to collaborate effectively with relevant leaders from marketing, operations, and data teams. Drive the adoption of new marketing technology and sales capabilities across people, process, technology and data.
+ Ensure marketing and sales capabilities are aligned and support distribution engagement between field sales teams and independent agents and brokers.
+ Effectively manage the marketing budget for assigned business units to maximize business impact.
+ Perform other duties as assigned.
**What Will Our Ideal Candidate Have?**
+ Bachelor's degree in marketing or a related field, or equivalent experience.
+ 10 or more years of B2B marketing strategy experience, some of which in insurance marketing or the insurance industry is a strong plus.
+ 4 or more years of people leadership experience.
+ Thorough understanding of B2B marketing concepts and the marketing technology landscape, with an ability to translate capabilities to actionable strategies. Seismic and Seismic Learning knowledge is a plus.
+ Advanced knowledge on how to research and target wants/needs of various audiences.
+ Demonstrated ability to influence and drive strategic initiatives at the highest levels within complex, matrixed organizations.
+ Highly collaborative work style and ability to demonstrate credibility to other functions when leading cross functional teams.
+ Advanced presentation (PowerPoint) skills with impeccable verbal and written communication.
+ An unwavering commitment to action and results, with the agility to navigate both strategic vision and operational execution seamlessly.
+ Strong time and project management skills.
+ Technically astute at working with marketing technology and data.
+ An analytical and creative thinker who comes up with solutions "outside the box" when presented with novel or complex challenges.
**What is a Must Have?**
+ 8 years of marketing experience.
+ Extensive experience translating customer and/or market research into actionable plans.
**What Is in It for You?**
+ **Health Insurance** : Employees and their eligible family members - including spouses, domestic partners, and children - are eligible for coverage from the first day of employment.
+ **Retirement:** Travelers matches your 401(k) contributions dollar-for-dollar up to your first 5% of eligible pay, subject to an annual maximum. If you have student loan debt, you can enroll in the Paying it Forward Savings Program. When you make a payment toward your student loan, Travelers will make an annual contribution into your 401(k) account. You are also eligible for a Pension Plan that is 100% funded by Travelers.
+ **Paid Time Off:** Start your career at Travelers with a minimum of 20 days Paid Time Off annually, plus nine paid company Holidays.
+ **Wellness Program:** The Travelers wellness program is comprised of tools, discounts and resources that empower you to achieve your wellness goals and caregiving needs. In addition, our mental health program provides access to free professional counseling services, health coaching and other resources to support your daily life needs.
+ **Volunteer Encouragement:** We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards program that enables you to give back to the charity of your choice.
**Employment Practices**
Travelers is an equal opportunity employer. We value the unique abilities and talents each individual brings to our organization and recognize that we benefit in numerous ways from our differences.
In accordance with local law, candidates seeking employment in Colorado are not required to disclose dates of attendance at or graduation from educational institutions.
If you are a candidate and have specific questions regarding the physical requirements of this role, please send us an email ( ) so we may assist you.
Travelers reserves the right to fill this position at a level above or below the level included in this posting.
To learn more about our comprehensive benefit programs please visit .
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Senior Marketing Specialist

06132 Hartford, Connecticut Robert Half

Posted 1 day ago

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Job Description

Description
We are seeking an experienced Senior Marketing Specialist with 7+ years of experience for a fully remote position with our client on the East Coast. Must have experience in the insurance or financial services industries. Must be able to work East Coast hours. Must have experience with Salesforce, CRM platforms, Excel, and Tableau. Salary is up to 95K with some flex depending on experience and qualifications.
The Senior Marketing Specialist develops member segmentation strategies, journey maps, and personalized experiences to drive engagement, growth, and retention. This role combines strategic thinking, creativity, data insights, and collaboration to deliver measurable marketing outcomes.
Key Responsibilities:
+ Create and execute marketing initiatives driven by business goals, segmentation strategies, and market trends.
+ Design personalized segmentation strategies, including account-based marketing, to enhance engagement and growth.
+ Collaborate with sales and member relations teams to align on priorities, goals, and execution.
+ Partner with digital, events, and content teams to ensure strategy alignment and maximize program effectiveness.
+ Track and analyze metrics to assess campaign effectiveness, optimize performance, and generate actionable insights.
+ Support sales teams with insights, campaign strategies, and marketing collateral.
+ Manage budgets and operational activities for segment-specific marketing programs.
+ Conduct market analysis to inform and refine marketing strategies.
Requirements
+ Bachelor's degree in marketing, business, or related field.
+ 8+ years of experience in B2B marketing or related areas.
+ Strong analytical and strategic skills, with the ability to act on data insights.
+ Proven experience partnering with sales teams to drive awareness and revenue.
+ Agile and adaptable, capable of pivoting strategies as needed.
+ Expertise in campaign planning, execution, and project management.
+ Experience with B2B/B2C segmentation and performance analysis.
+ Excellent communication, storytelling, and organizational skills.
+ Detail-oriented, self-starter with the ability to manage multiple programs.
+ Proficient in Microsoft Office tools (PowerPoint, Word, Excel).
+ Flexible and receptive to feedback in fast-paced environments
Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .
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Customer Advocacy & Marketing Specialist

06132 Hartford, Connecticut Trellix

Posted 1 day ago

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Job Description

**_Job Title:_**
Customer Advocacy & Marketing Specialist
**About Skyhigh Security:**
Skyhigh Security is a dynamic, fast-paced, cloud company that is a leader in the security industry. Our mission is to protect the world's data, and because of this, we live and breathe security. We value learning at our core, underpinned by openness and transparency.
Since 2011, organizations have trusted us to provide them with a complete, market-leading security platform built on a modern cloud stack. Our industry-leading suite of products radically simplifies data security through easy-to-use, cloud-based, Zero Trust solutions that are managed in a single dashboard, powered by hundreds of employees across the world. With offices in Santa Clara, Aylesbury, Paderborn, Bengaluru, Sydney, Tokyo and more, our employees are the heart and soul of our company.
Skyhigh Security Is more than a company; here, when you invest your career with us, we commit to investing in you. We embrace a hybrid work model, creating the flexibility and freedom you need from your work environment to reach your potential. From our employee recognition program, to our 'Blast Talks' learning series, and team celebrations (we love to have fun!), we strive to be an interactive and engaging place where you can be your authentic self.
We are on these too! Follow us on LinkedIn ( and ( .
**_Role Overview:_**
We're looking for a passionate and detail-oriented Customer Advocacy & Marketing Specialist to help bring our customers' success stories to life. This role is ideal for someone eager to grow in the cybersecurity space while contributing to a high-impact customer marketing function. You'll support and execute programs that showcase customer voices, strengthen brand trust, and enable our field teams to win and retain more business.
**About the Role**
We're looking for a passionate and detail-oriented Customer Advocacy & Marketing Specialist to help bring our customers' success stories to life. This role is ideal for someone eager to grow in the cybersecurity space while contributing to a high-impact customer marketing function. You'll support and execute programs that showcase customer voices, strengthen brand trust, and enable our field teams to win and retain more business.
This is a key supporting role on the Customer Advocacy team, reporting into the Customer Advocacy Leader, and partnering closely with product marketing, product management, comms, sales, and customer value teams.
**What You'll Do**
**Customer Advocacy Program Execution**
+ Support the rollout of customer advocacy initiatives aligned with strategic goals set by the Customer Advocacy Lead
+ Manage day-to-day operations of our customer reference platform (e.g., ReferenceEdge or similar) including reference tracking, matching, and reporting
+ Coordinate virtual Customer Advisory Boards (CABs), including invitations, logistics, content collection, and post-event follow-ups
+ Ensure strong relationships with internal teams to identify advocacy candidates and drive customer engagement opportunities
**Customer Content Development**
+ Source, coordinate, and publish case studies, testimonials, and customer quotes that align to sales plays and product priorities
+ Partner with Product Marketing and customer facing teams to identify customers for use cases across industry verticals and product lines
+ Collaborate with Creative and Comms to ensure stories are polished, on-brand, and approved by customers
**Customer Review Program Support**
+ Manage and execute review programs for Gartner Peer Insights, and other relevant review sites
+ Track, report, and optimize customer participation and feedback metrics
+ Collaborate with CSMs to identify and nurture promoters for review generation
**Field & Sales Collaboration**
+ Act as the go-to point for sales and field teams to request references, customer content, or program updates
+ Deliver sales-ready materials and support internal awareness of advocacy assets and activities
+ Maintain and regularly update the customer content library to ensure assets are easy to find and deploy
**What You Bring**
+ 3-5 years in customer marketing, advocacy, content marketing, or a related marketing function-experience in B2B tech or cybersecurity preferred
+ Strong project management skills and ability to coordinate multiple campaigns and stakeholders simultaneously
+ Exceptional written and verbal communication skills with attention to detail
+ Comfort working in fast-paced environments and collaborating across teams
+ Familiarity with customer reference platforms (e.g., ReferenceEdge) and review sites like GPI or G2 is a plus
+ A proactive, customer-first mindset and passion for amplifying customer voices
**Nice to Have**
+ Experience supporting Customer Advisory Boards or executive-level virtual events
+ Exposure to Salesforce, Gainsight, or advocacy tools like TechValidate, Influitive, or ReferenceEdge
+ Understanding of Security Service Edge (SSE), cybersecurity, or enterprise IT markets
+ Interest in growing into a customer storytelling or customer lifecycle marketing role
**_Company Benefits and Perks:_**
We believe that the best solutions are developed by teams who embrace each other's unique experiences, skills, and abilities. We work hard to create a dynamic workforce where we encourage everyone to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
+ Retirement Plans
+ Medical, Dental and Vision Coverage
+ Paid Time Off
+ Paid Parental Leave
+ Support for Community Involvement
We're serious about our commitment to a workplace where everyone can thrive and contribute to our industry-leading products and customer support, which is why we prohibit discrimination and harassment based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.
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Hospice Marketing Liaison

06033 Glastonbury, Connecticut Athena Health Care Systems

Posted 3 days ago

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Job Description

We are hiring a Marketing and Business Development Liaison to join our team with Athena Home Health & Hospice!

Salaried position with an incentive program. Weekly pay! This is an on-the-road position that requires the candidate to have an insured vehicle. The coverage area includes, but is not limited to, portions of Hartford, Tolland, and Windham Counties.

Working with our team and residents will give you purpose in your professional and personal life.

Here at Athena Health Care Systems, our employees are the heart of our organization, and we take immense pride in their dedication. We are not only committed to delivering high-quality care and customer service to our patients and their families, but we also aspire to be the employer of choice. We strive to create a workplace where your skills and talents are nurtured to allow you to grow within the company.

In this position, you establish and grow referral relationships with physicians, referral sources, the community, and other providers in the market to grow our hospice census.

Education & Experience:

  • Experience in sales and marketing preferred.

  • Experience in healthcare (hospice, long-term care, acute care, etc.) required.

  • Bachelor's degree preferred.

Duties & Responsibilities:

  • Act as a liaison between the referral accounts/the community and the agency to identify and develop new potential referral sources.

  • Develop and maintain a monthly and daily marketing plan based on needs.

  • Maximizes census through effective marketing, sales calls, and public relations.

  • Effectively develop and implement monthly marketing plans that are organized and strategic through geographic planning, completion of daily marketing/admission action plans, targeting account assignments, adherence to account assignments, sales call frequency, strategy for account development, and vertical account development.

  • Manage marketing/sales budgets.

  • Track and evaluate referrals.

  • Schedule and conduct meetings with prospective families and applicants.

About Athena Health Care Systems:

Since its establishment in 1984, Athena Health Care Systems has pioneered the delivery of exceptional healthcare services. Operating nursing homes and hospice agencies across Connecticut, Massachusetts, and Rhode Island, Athena stands out as a healthcare leader in Southern New England.

Athena’s Benefits:

  • Competitive and Weekly Pay

  • Holiday and Overtime Pay for Hourly Employees

  • 401(k) with Employer Match for All Team Members

  • Career Advancement Opportunities

  • Exclusive Employer Discount Program

Benefits Available for Eligible Team Members:

  • 401(k) with Employer Match

  • Vacation and Personal Time

  • Employer Paid Life Insurance

  • Health, Dental, and Vision Insurance

We are an equal opportunity employer that values diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. Athena Health Care Systems and its managed centers follow federal and state mandatory guidelines regarding staff vaccinations; our vaccination policy requires all newly hired staff, regardless of position or work location, to be fully vaccinated against COVID-19 unless they receive an approved exemption from Athena, except where prohibited by state law.

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