What Jobs are available for Marketing Roles in Atlanta?

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns.
• Create and execute engaging content marketing initiatives across various digital channels.
• Develop and manage social media marketing strategies to increase brand visibility and engagement.
• Design and implement effective email marketing campaigns and nurture leads.
• Utilize marketing automation platforms to streamline workflows and personalize customer journeys.
• Analyze campaign performance using analytics tools (e.g., Google Analytics) and provide actionable insights for optimization.
• Conduct market research and competitive analysis to identify new opportunities.
• Collaborate with the creative team to develop compelling ad copy and visual assets.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage the digital marketing budget effectively and track ROI.
• Report on key marketing metrics and campaign performance to stakeholders.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a proven track record of success.
• Expertise in SEO, SEM, content marketing, social media, and email marketing.
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Creative thinking and problem-solving abilities.
• Experience with A/B testing and conversion rate optimization (CRO).
• Familiarity with paid social media advertising platforms.

• Develop and implement innovative digital marketing strategies across various channels, including SEO, SEM, social media, email, and content marketing.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to achieve target CPA and ROAS.
• Oversee the creation of engaging and high-quality content for the company website, blog, social media platforms, and email newsletters.
• Lead SEO efforts to improve organic search rankings and drive website traffic.
• Develop and execute email marketing campaigns, including segmentation, automation, and performance analysis.
• Manage the company's social media presence, fostering community engagement and brand advocacy.
• Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide regular reports with actionable insights.
• Collaborate with sales, product, and design teams to ensure marketing efforts are aligned with business objectives.
• Stay current with digital marketing trends, tools, and best practices, recommending and implementing new strategies.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Supervise and mentor junior marketing team members.
• Conduct market research and competitor analysis to identify opportunities and threats.
• Oversee website optimization efforts for user experience and conversion rates.
• Develop and manage A/B testing strategies for continuous campaign improvement.

• Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree preferred.
• Minimum of 6 years of experience in digital marketing, with at least 3 years in a management role.
• Proven track record of developing and executing successful digital marketing campaigns that drive measurable results.
• Expertise in SEO, SEM, social media marketing, content marketing, and email marketing platforms.
• Proficiency in Google Analytics, Google Ads, and various social media advertising platforms.
• Strong understanding of marketing automation tools and CRM systems.
• Excellent analytical and problem-solving skills, with the ability to interpret data and translate it into strategic actions.
• Outstanding communication, presentation, and interpersonal skills.
• Ability to lead and inspire a team in a fast-paced environment.
• Creative thinking and a passion for innovation in marketing.

• Developing and executing end-to-end digital marketing strategies across multiple channels, including SEO, SEM, content marketing, social media, and email marketing.
• Managing and optimizing paid search and social media advertising campaigns to maximize ROI and achieve lead generation targets.
• Conducting in-depth keyword research, competitor analysis, and market segmentation to inform strategy.
• Overseeing content creation and distribution, ensuring alignment with brand messaging and SEO best practices.
• Building and nurturing lead generation funnels through targeted campaigns and automation.
• Analyzing campaign performance metrics using tools like Google Analytics, HubSpot, and others, providing regular reports and actionable insights.
• Managing the digital marketing budget, allocating resources effectively across different channels.
• Collaborating with sales and product teams to ensure marketing efforts are aligned with business objectives.
• Staying abreast of the latest digital marketing trends, tools, and technologies.
• Leading and mentoring a team of digital marketing specialists.

• Develop and execute data-driven digital marketing strategies.
• Manage and optimize SEO, SEM, PPC, and social media campaigns.
• Oversee content creation and distribution across digital channels.
• Analyze campaign performance and provide detailed reports with actionable insights.
• Collaborate with creative and development teams to ensure brand consistency.
• Manage marketing automation platforms and CRM integrations.
• Identify and implement new digital marketing trends and technologies.
• Mentor and guide junior marketing staff.
• Present strategies and results to stakeholders.

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in digital marketing, with a focus on strategy and execution.
• Proven experience in SEO, SEM, content marketing, and social media advertising.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in marketing automation and CRM software.
• Demonstrated ability to manage budgets and drive ROI.

• Develop and implement data-driven e-commerce marketing strategies.
• Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads).
• Conduct keyword research and implement SEO best practices for product listings.
• Develop engaging content for social media, email marketing, and website promotions.
• Analyze website traffic, sales data, and campaign performance using analytics tools.
• Identify opportunities to improve customer experience and drive conversions.
• Collaborate with design and content teams to create compelling marketing materials.
• Stay up-to-date with the latest e-commerce trends and digital marketing technologies.

• 3-5 years of experience in e-commerce marketing or digital marketing.
• Proven track record of driving online sales and traffic growth.
• Strong understanding of SEO, SEM, PPC, and social media marketing.
• Proficiency with e-commerce platforms (Shopify, Magento, etc.) and analytics tools (Google Analytics).
• Experience with email marketing platforms and A/B testing.
• Excellent analytical, problem-solving, and project management skills.
• Strong communication and collaboration abilities.
• Bachelor's degree in Marketing, Business, or a related field.

Job Description

Salary:

Position Overview

We are seeking an enthusiastic and proactive Business Development Specialist to support the Director of Business Development in expanding our footprint within the public sector. This role is ideal for a motivated individual with foundational experience in business development who is eager to learn, contribute, and grow in a collaborative and fast-paced environment.

The position will be based in Atlanta, GA, where onboarding and training will take place. In the longer term, this role is expected to relocate to Florida as part of our growth strategy.

Youll play a key role in assisting with relationship building, opportunity tracking, and proposal coordination, all while gaining valuable exposure to the strategic aspects of public sector business development.

Key Responsibilities

Strategic Support & Planning

• Assist the Director of Business Development with the implementation of growth strategies aligned with company goals.
• Conduct preliminary research to identify new market opportunities and support pursuit planning efforts.
• Prepare briefing materials and follow-up documentation for internal and external meetings.

Client Relationship Support

• Support outreach efforts to key stakeholders, including government agencies, municipalities, and industry partners.
• Help manage and maintain client contact databases and relationship-tracking tools.
• Coordinate logistics for meetings, events, and client site visits.

Market Research & Proposal Coordination

• Monitor public sector trends, upcoming projects, and procurement opportunities.
• Support the development of RFQ/RFP responses by assisting with document preparation, team coordination, and compliance tracking.
• Help maintain a library of past proposals, resumes, and project profiles.

Business Development Operations

• Represent the company at selected conferences, trade shows, and networking events alongside the Director.
• Assist with lead generation, CRM updates, and follow-up communications.
• Maintain organized records of business development activities, pipeline updates, and performance metrics.

Internal Collaboration

• Collaborate across departments (technical, marketing, admin) to ensure timely and accurate delivery of proposals and presentations.
• Help coordinate internal BD meetings and track action items.

Qualifications

• Bachelors degree in Business, Marketing, Engineering, or a related field.
• 15 years of experience in a business development, marketing, or sales support rolepublic sector experience a plus.
• Excellent verbal and written communication skills.
• Strong organizational skills with an eye for detail and deadlines.
• Familiarity with procurement processes (RFQs, RFPs) is beneficial.
• Proficiency with CRM tools and Microsoft 365 (Word, Excel, PowerPoint, Outlook, Teams).
• Ability to work both independently and collaboratively.
• Willingness to travel up to 50% for conferences, meetings, and site visits.
• Willingness to relocate to Florida in the future as the role transitions.

Compensation & Training

• Compensation: Commensurate with experience, plus incentive plan.
• Training/Location: The position begins in Atlanta, GA with initial training and onboarding. A future relocation to Florida is planned in alignment with business needs.

Benefits

• Medical, vision, and dental insurance
• Life/AD&D, short-term, and long-term disability
• 401(k) and PTO package with flex days
• Drug-free certified workplace

Requirements

• Personal car and/or transit arrangements are required.
  

Why Join Willmer?

At Willmer Engineering, youll enjoy a fast-paced, collaborative environment where your contributions are valued. This role is ideal for individuals looking to take the next step in their career and grow with a firm that encourages input, innovation, and opportunities in expanding market areas.

Learn more about us at:

• EEO:Willmer Engineering is an Equal Opportunity Employer.

• Develop and execute comprehensive digital marketing strategies aligned with business objectives.
• Oversee all digital marketing channels, including SEO, SEM, social media, content, email, and paid advertising.
• Lead and mentor a team of digital marketing professionals.
• Define key performance indicators (KPIs) and track campaign performance against goals.
• Analyze marketing data to identify trends, insights, and opportunities for optimization.
• Manage digital marketing budgets and allocate resources effectively.
• Conduct market research and competitor analysis to inform strategy.
• Stay current with the latest digital marketing trends, tools, and best practices.
• Collaborate with cross-functional teams (e.g., product, sales, creative) to ensure cohesive brand messaging.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 8 years of experience in digital marketing, with at least 3 years in a strategic leadership role.
• Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Strong understanding of marketing analytics platforms and digital advertising tools.
• Demonstrated success in developing and executing data-driven marketing campaigns.
• Excellent leadership, communication, and project management skills.
• Experience managing marketing budgets and optimizing ROI.
• Ability to think strategically and translate complex concepts into actionable plans.