Director of Digital Marketing Strategy

32801 Orlando, Florida $140000 Annually WhatJobs

Posted 3 days ago

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Job Description

full-time
Our client, a renowned hospitality and entertainment group, is seeking a strategic and results-oriented Director of Digital Marketing Strategy to lead their online marketing initiatives in Orlando, Florida, US . This senior leadership position is responsible for developing and executing comprehensive digital marketing plans to drive brand awareness, customer engagement, and revenue growth across all digital channels. The ideal candidate will possess a deep understanding of the digital marketing landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and performance analytics. Responsibilities include defining the overall digital marketing vision, setting ambitious goals, and managing the digital marketing budget effectively. You will lead a team of digital marketing specialists, providing guidance and fostering a culture of innovation and data-driven decision-making. The Director will oversee the development and implementation of integrated digital campaigns, ensuring alignment with overall business objectives and brand messaging. Key performance indicators (KPIs) and ROI analysis will be critical to measuring the success of digital marketing efforts. This position requires a strong ability to stay abreast of the latest digital marketing trends, tools, and technologies, and to adapt strategies accordingly. Collaboration with other departments, including sales, product development, and creative services, is essential for a cohesive marketing approach. The successful candidate will possess exceptional leadership, strategic thinking, and analytical skills, with a proven ability to translate complex data into actionable insights. This is an exciting opportunity for a dynamic digital marketing leader to shape the future of online presence for a prominent brand.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field; MBA or advanced degree preferred.
  • 10+ years of progressive experience in digital marketing, with at least 5 years in a leadership or strategic role.
  • Proven track record of developing and executing successful, multi-channel digital marketing strategies that drive measurable results.
  • Expertise in SEO, SEM, social media marketing, content strategy, email marketing, and analytics platforms (e.g., Google Analytics).
  • Experience managing significant digital marketing budgets and demonstrating ROI.
  • Strong leadership and team management skills, with the ability to mentor and develop talent.
  • Excellent analytical, problem-solving, and strategic planning capabilities.
  • Proficiency in marketing automation tools and CRM systems.
  • Exceptional communication, presentation, and interpersonal skills.
  • Deep understanding of current digital marketing trends and best practices.
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Head of Digital Marketing Strategy

32801 Orlando, Florida $140000 Annually WhatJobs

Posted 5 days ago

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Job Description

full-time
Our client is looking for a visionary and results-oriented Head of Digital Marketing Strategy to spearhead our online presence and customer engagement initiatives. This is a fully remote position, offering the opportunity to shape and execute comprehensive digital marketing plans from anywhere. You will be responsible for developing and implementing innovative strategies across various digital channels, including SEO, SEM, social media marketing, content marketing, email marketing, and programmatic advertising, to drive brand awareness, lead generation, and customer acquisition. The ideal candidate will possess a deep understanding of the digital marketing landscape, including the latest trends, tools, and best practices. You will lead a team of talented digital marketers, providing strategic direction, setting performance benchmarks, and fostering a culture of continuous improvement and data-driven decision-making. Responsibilities include managing the digital marketing budget, analyzing campaign performance, and optimizing strategies for maximum ROI. You will also work closely with cross-functional teams, including product, sales, and creative, to ensure alignment of marketing efforts with overall business objectives. A proven track record of developing and executing successful digital marketing campaigns that have demonstrably driven business growth is essential. Expertise in A/B testing, conversion rate optimization, and marketing automation platforms is highly desirable. You should be adept at interpreting complex data and translating insights into actionable strategies. A Bachelor's degree in Marketing, Business, or a related field is required, with a Master's degree or relevant certifications (e.g., Google Ads, HubSpot) being a strong asset. This role is a key leadership position, based conceptually at our hub in Orlando, Florida, US , but operates entirely remotely.
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Director of Digital Marketing Strategy

32801 Orlando, Florida $160000 Annually WhatJobs

Posted 6 days ago

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full-time
Our client, a fast-growing consumer brand, is seeking a visionary Director of Digital Marketing Strategy to spearhead our online presence and drive customer acquisition and retention. This is a critical leadership role responsible for defining and executing a comprehensive digital marketing plan across all relevant channels. The ideal candidate will be a data-driven, innovative thinker with a proven ability to deliver measurable results in a dynamic market. This role is fully remote, allowing top talent to join us from anywhere.

Responsibilities:
  • Develop and implement a holistic digital marketing strategy aligned with business objectives, focusing on SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing.
  • Lead and mentor a team of digital marketing specialists, fostering a culture of innovation, continuous learning, and performance excellence.
  • Manage and optimize the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI across all campaigns.
  • Oversee the creation of engaging and compelling content tailored to various digital platforms and target audience segments.
  • Analyze campaign performance data, identify trends, and provide actionable insights to optimize strategies and improve key performance indicators (KPIs) such as CPA, LTV, and conversion rates.
  • Develop and execute A/B testing strategies to enhance website performance, user experience, and conversion rates.
  • Stay ahead of industry trends, emerging technologies, and competitive landscape to identify new opportunities for growth.
  • Collaborate with cross-functional teams, including product development, sales, and customer service, to ensure a consistent brand message and customer journey.
  • Manage relationships with external agencies and vendors, ensuring high-quality deliverables and cost-effectiveness.
  • Report on digital marketing performance to executive leadership, providing clear and concise summaries of key initiatives and outcomes.
Qualifications:
  • Master's degree in Marketing, Business Administration, or a related field.
  • A minimum of 10 years of progressive experience in digital marketing, with at least 5 years in a strategic leadership role.
  • Proven track record of developing and executing successful digital marketing campaigns that have driven significant business growth.
  • Deep expertise in SEO, SEM, social media advertising, content marketing, email automation, and analytics platforms (e.g., Google Analytics, Adobe Analytics).
  • Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
  • Excellent leadership, team management, and interpersonal skills.
  • Experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems.
  • Exceptional written and verbal communication skills.
  • Ability to thrive in a fully remote, fast-paced, and collaborative environment.
  • Demonstrated ability to manage large budgets and complex projects.
This position is ideal for a candidate looking for a fully remote opportunity, based in the general vicinity of Orlando, Florida, US for potential occasional team gatherings, but the day-to-day work is performed remotely. Join our team and shape the digital future of our brand.
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Director of Digital Marketing Strategy

32801 Orlando, Florida $130000 Annually WhatJobs

Posted 7 days ago

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Job Description

full-time
Our client, a prominent leader in the hospitality sector, is seeking a strategic and visionary Director of Digital Marketing Strategy to join their team in Orlando, Florida . This hybrid role offers a dynamic blend of in-office collaboration and remote flexibility, empowering you to drive innovative digital marketing campaigns. You will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive customer acquisition, and foster customer loyalty across all digital channels. This includes overseeing SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.

The ideal candidate will have a proven track record of success in developing and managing data-driven digital marketing strategies, with a deep understanding of current digital marketing trends and technologies. You will lead a team of digital marketing specialists, providing guidance, mentorship, and strategic direction. Key responsibilities include setting marketing objectives, defining key performance indicators (KPIs), managing marketing budgets, and analyzing campaign performance to optimize ROI. You will work closely with cross-functional teams, including sales, product development, and creative services, to ensure cohesive brand messaging and integrated campaign execution. A strong understanding of the hospitality industry is highly desirable.

Responsibilities:
  • Develop and implement comprehensive digital marketing strategies aligned with business goals.
  • Oversee all digital marketing channels, including SEO, SEM, social media, email, content, and affiliate marketing.
  • Set clear marketing objectives and define measurable KPIs for all campaigns.
  • Manage and optimize digital marketing budgets to maximize ROI.
  • Lead and mentor a team of digital marketing professionals.
  • Analyze campaign performance data and provide actionable insights for optimization.
  • Collaborate with internal teams to ensure consistent brand messaging and integrated campaigns.
  • Stay abreast of the latest digital marketing trends, tools, and best practices.
  • Conduct market research and competitor analysis to identify new opportunities.
  • Manage relationships with external agencies and vendors.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field; MBA preferred.
  • Minimum of 10 years of experience in digital marketing, with at least 5 years in a strategic leadership role.
  • Proven experience developing and executing successful digital marketing campaigns across multiple channels.
  • Strong understanding of SEO, SEM, social media marketing, email marketing, and content strategy.
  • Experience with marketing automation platforms and CRM systems.
  • Excellent analytical skills and proficiency in data analysis tools (e.g., Google Analytics).
  • Demonstrated leadership and team management capabilities.
  • Exceptional communication, presentation, and interpersonal skills.
  • Experience in the hospitality or travel industry is a significant advantage.
  • Ability to thrive in a fast-paced, hybrid work environment.

This is a fantastic opportunity for a results-oriented digital marketing leader to shape the online presence of a leading hospitality brand. Join our client and drive significant growth through cutting-edge digital strategies.
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Director of Digital Marketing & Brand Strategy

32801 Orlando, Florida $140000 Annually WhatJobs

Posted 7 days ago

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Job Description

full-time
Our client, a dynamic and rapidly growing company in the hospitality sector, is seeking a visionary Director of Digital Marketing & Brand Strategy to lead their comprehensive marketing efforts. This position, based in the vibrant city of **Orlando, Florida, US**, will be responsible for developing and executing integrated digital marketing campaigns to enhance brand awareness, drive customer engagement, and achieve revenue growth targets. You will oversee all aspects of our online presence, including website management, SEO/SEM, social media marketing, email marketing, and content strategy. Key responsibilities include crafting compelling brand narratives, managing the marketing budget, analyzing campaign performance, and identifying new opportunities for market penetration. You will also lead a talented marketing team, fostering a collaborative and innovative environment. The ideal candidate will possess a proven track record in developing and executing successful digital marketing strategies, a deep understanding of brand management principles, and expertise in various digital marketing channels. Strong analytical skills, proficiency with marketing automation tools, and experience with A/B testing and data analysis are essential. This hybrid role offers a blend of in-office strategic planning and remote flexibility. We are looking for a creative, results-driven leader with exceptional communication and interpersonal skills, capable of influencing stakeholders at all levels. This is an exciting opportunity to shape the future of our brand and make a significant impact on our business success. You will be instrumental in elevating our market position and connecting with our target audience through innovative digital experiences. We are committed to fostering a culture of excellence and provide a supportive environment for professional growth. Join us to lead our brand's digital transformation and drive impactful marketing initiatives.
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Senior Marketing Manager, Digital Strategy

32801 Orlando, Florida $90000 Annually WhatJobs

Posted 7 days ago

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Job Description

full-time
Our client is seeking a strategic and creative Senior Marketing Manager, Digital Strategy to lead their digital marketing efforts in Orlando, Florida, US . This role is critical in shaping and executing innovative online marketing campaigns to drive brand awareness, customer acquisition, and engagement. You will be responsible for developing and managing a comprehensive digital marketing plan across various channels, including SEO, SEM, social media, email marketing, and content marketing. The ideal candidate will possess a strong understanding of digital analytics, performance marketing, and emerging digital trends. Responsibilities include:

  • Develop and implement integrated digital marketing strategies aligned with business objectives.
  • Oversee the execution of paid search (PPC), social media advertising, and display advertising campaigns.
  • Manage and optimize SEO strategies to improve organic search rankings and drive website traffic.
  • Develop and manage email marketing campaigns, including list segmentation, content creation, and performance analysis.
  • Collaborate with the content team to create engaging and relevant marketing collateral for digital channels.
  • Analyze campaign performance using tools like Google Analytics, SEMrush, and social media analytics platforms, providing regular reports and insights.
  • Identify new digital marketing opportunities and emerging technologies to enhance reach and engagement.
  • Manage the digital marketing budget effectively, ensuring optimal ROI.
  • Work closely with cross-functional teams, including sales, product development, and design, to ensure cohesive marketing efforts.
  • Stay current with digital marketing best practices, industry trends, and competitor activities.

A Bachelor's degree in Marketing, Communications, Business, or a related field is required. A minimum of 6 years of experience in digital marketing, with a strong focus on strategy development and execution, is essential. Proven experience managing successful campaigns across multiple digital channels, with demonstrable results in driving traffic, leads, and conversions, is a must. Expertise in SEO, SEM, social media marketing, email marketing automation (e.g., HubSpot, Marketo), and web analytics (e.g., Google Analytics) is critical. Excellent analytical, strategic thinking, and communication skills are necessary. Experience in the entertainment or hospitality industry is a plus.
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Associate Director Access Marketing and Reimbursement Strategy

32806 Orlando, Florida Grifols Shared Services North America, Inc

Posted 1 day ago

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Job Description

Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions.
The Associate Director, Value Access Marketing & Reimbursement is responsible for developing and executing value messaging, pull-through tactics, and reimbursement strategies that support optimal patient and provider access across the Grifols Biopharma portfolio. This role supports the field, brand, HEOR, and Value Access teams to shape & execute key initiatives aligned with customer needs.
Primary Responsibilities
· Manage the execution of customer-facing and multichannel marketing promotional assets (message platforms, educational programs, conference materials, promotional campaigns, training materials, etc.) to support the overall biopharma and brand with value access customers
· Partner with stakeholders to identify brand-specific pull through opportunities and ensure a clear understanding of the competitive access environment Contribute to annual brand planning, forecasting, and budgeting process for market access customer segment
· Support reimbursement, coding, and coverage-related responsibilities for Medicare Part B, Centers for Medicare and Medicaid (CMS) Healthcare Common Procedure Coding System (HCPCS), and American Medical Association (AMA) Current Procedural Terminology (CPT)
· Support with brand teams to expand key initiatives and strategies to the managed markets customer base, which consists of payers, GPOs, integrated health systems, specialty pharmacies, physician groups and channel partners
· Develop and deploy value access propositions, reimbursement tools, and pull-through strategies
· Liaise with field teams and account leads to support execution in priority segments
· Partner with HEOR and clinical teams to integrate evidence into messaging
· Lead competitive access positioning analysis to inform strategy and messaging
· Support communication and training initiatives across internal stakeholders
Additional Responsibilities
- Knowledge and understanding of market access customers and the complex dynamics affecting the industry trends
- Understanding of US payer market dynamics and how managed care organizations make decisions across commercial and public channels
- Knowledge across multiple market access channels including payer, PBM, IDN, distribution, specialty pharmacy, GPOs
- Working knowledge of legal, financial, government, manufacturing, regulatory and commercial practices within the biopharmaceutical industry
- Excellent communication (written, verbal and presentation), interpersonal influencing and prioritization skills required with proven ability to influence across matrixed organizations including influencing without authority
Education
- Bachelors Degree
Experience
- Bachelor's Degree, 8+ or more years' experience in biopharmaceuticals or a combination of experience in related areas such as healthcare sales, market access, provider marketing, or patient access
Equivalency
- Directly related experience or a combination of directly related education and experience and/or competencies may be considered in place of the stated requirements.
The estimated pay scale for the role based in Research Triangle Park or remote is $165,000 to $215,000 per year. Additionally, the position is eligible to participate in the company bonus pool. We offer a wide variety of benefits including, but not limited to: Medical, Dental, Vision, PTO, up to 5% 401(K) match and tuition reimbursement. Final compensation packages will ultimately depend on education, experience, skillset, knowledge, where the role is performed, internal equity and market data. We are committed to offering our employees opportunities for professional growth and career progression. Grifols is a global healthcare organization with employees in 30 countries focused on patient health and providing impactful results. Since our humble beginnings in 1909, Grifols has been a family company that prides itself on its family-like culture. Our company has more than tripled over the last 10 years, and you can grow with us!
The Associate Director/Director Market Access and Reimbursement Strategy position is eligible to be hybrid or remote. Candidates residing within 40 miles of our corporate office in RTP, NC will be required to work on-site in a hybrid capacity, in accordance with company policies.
Up to 20 percent travel
#LI-TN1
Third Party Agency and Recruiter Notice:
Agencies that present a candidate to Grifols must have an active, nonexpired, Grifols Agency Master Services Agreement with the Grifols Talent Acquisition Department. Additionally, agencies may only submit candidates to positions that they have been engaged to work on by a Grifols Recruiter. All resumes must be sent to a Grifols Recruiter under these terms or they will be considered a Grifols candidate.
**Grifols provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability. We will consider for employment all qualified applicants in a manner consistent with the requirements of all applicable laws.**
Learn more about Grifols ( ID:**
**Type:** Regular Full-Time
**Job Category:** Sales/Sales Operations
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Associate Director Access Marketing and Reimbursement Strategy

32701 Altamonte Springs, Florida Grifols Shared Services North America, Inc

Posted 1 day ago

Job Viewed

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Job Description

Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions.
The Associate Director, Value Access Marketing & Reimbursement is responsible for developing and executing value messaging, pull-through tactics, and reimbursement strategies that support optimal patient and provider access across the Grifols Biopharma portfolio. This role supports the field, brand, HEOR, and Value Access teams to shape & execute key initiatives aligned with customer needs.
Primary Responsibilities
· Manage the execution of customer-facing and multichannel marketing promotional assets (message platforms, educational programs, conference materials, promotional campaigns, training materials, etc.) to support the overall biopharma and brand with value access customers
· Partner with stakeholders to identify brand-specific pull through opportunities and ensure a clear understanding of the competitive access environment Contribute to annual brand planning, forecasting, and budgeting process for market access customer segment
· Support reimbursement, coding, and coverage-related responsibilities for Medicare Part B, Centers for Medicare and Medicaid (CMS) Healthcare Common Procedure Coding System (HCPCS), and American Medical Association (AMA) Current Procedural Terminology (CPT)
· Support with brand teams to expand key initiatives and strategies to the managed markets customer base, which consists of payers, GPOs, integrated health systems, specialty pharmacies, physician groups and channel partners
· Develop and deploy value access propositions, reimbursement tools, and pull-through strategies
· Liaise with field teams and account leads to support execution in priority segments
· Partner with HEOR and clinical teams to integrate evidence into messaging
· Lead competitive access positioning analysis to inform strategy and messaging
· Support communication and training initiatives across internal stakeholders
Additional Responsibilities
- Knowledge and understanding of market access customers and the complex dynamics affecting the industry trends
- Understanding of US payer market dynamics and how managed care organizations make decisions across commercial and public channels
- Knowledge across multiple market access channels including payer, PBM, IDN, distribution, specialty pharmacy, GPOs
- Working knowledge of legal, financial, government, manufacturing, regulatory and commercial practices within the biopharmaceutical industry
- Excellent communication (written, verbal and presentation), interpersonal influencing and prioritization skills required with proven ability to influence across matrixed organizations including influencing without authority
Education
- Bachelors Degree
Experience
- Bachelor's Degree, 8+ or more years' experience in biopharmaceuticals or a combination of experience in related areas such as healthcare sales, market access, provider marketing, or patient access
Equivalency
- Directly related experience or a combination of directly related education and experience and/or competencies may be considered in place of the stated requirements.
The estimated pay scale for the role based in Research Triangle Park or remote is $165,000 to $215,000 per year. Additionally, the position is eligible to participate in the company bonus pool. We offer a wide variety of benefits including, but not limited to: Medical, Dental, Vision, PTO, up to 5% 401(K) match and tuition reimbursement. Final compensation packages will ultimately depend on education, experience, skillset, knowledge, where the role is performed, internal equity and market data. We are committed to offering our employees opportunities for professional growth and career progression. Grifols is a global healthcare organization with employees in 30 countries focused on patient health and providing impactful results. Since our humble beginnings in 1909, Grifols has been a family company that prides itself on its family-like culture. Our company has more than tripled over the last 10 years, and you can grow with us!
The Associate Director/Director Market Access and Reimbursement Strategy position is eligible to be hybrid or remote. Candidates residing within 40 miles of our corporate office in RTP, NC will be required to work on-site in a hybrid capacity, in accordance with company policies.
Up to 20 percent travel
#LI-TN1
Third Party Agency and Recruiter Notice:
Agencies that present a candidate to Grifols must have an active, nonexpired, Grifols Agency Master Services Agreement with the Grifols Talent Acquisition Department. Additionally, agencies may only submit candidates to positions that they have been engaged to work on by a Grifols Recruiter. All resumes must be sent to a Grifols Recruiter under these terms or they will be considered a Grifols candidate.
**Grifols provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability. We will consider for employment all qualified applicants in a manner consistent with the requirements of all applicable laws.**
Learn more about Grifols ( ID:**
**Type:** Regular Full-Time
**Job Category:** Sales/Sales Operations
View Now

Digital Marketing Specialist

32806 Orlando, Florida TEKsystems

Posted 1 day ago

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Job Description

Overview:
The CRM Marketing Representative is responsible for developing and executing direct marketing strategies that drive customer engagement and revenue. This role focuses on managing email, direct mail, mobile, and digital marketing campaigns across the customer lifecycle-from lead generation to loyalty. The ideal candidate will have experience in campaign execution, marketing automation, and performance analysis.
+ Execute CRM campaigns across email, mobile, and digital channels to support business goals.
+ Collaborate with internal and external partners to implement lifecycle marketing strategies including acquisition, retention, win-back, and upsell.
+ Manage the creative development process: write briefs, coordinate with designers, gather feedback, and ensure legal/compliance approvals.
+ Oversee campaign deployment, including QA testing, rendering validation, and troubleshooting.
+ Analyze campaign performance using dashboards and reporting tools; provide insights and optimization recommendations.
+ Monitor industry trends and competitor activity to inform strategy.
+ Attend internal meetings and represent the CRM team in cross-functional discussions.
+ Maintain campaign documentation, including creative mockups, segmentation forms, and testing plans.
Qualifications:
+ 5 years of experience in CRM or digital marketing, preferably in travel, hospitality, or entertainment.
+ Proven success in email marketing from concept to deployment (3+ years).
+ Strong understanding of marketing automation, segmentation, and targeting strategies.
Pay and Benefits
The pay range for this position is $32.00 - $35.00/hr.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:
- Medical, dental & vision - Critical Illness, Accident, and Hospital - 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available - Life Insurance (Voluntary Life & AD&D for the employee and dependents) - Short and long-term disability - Health Spending Account (HSA) - Transportation benefits - Employee Assistance Program - Time Off/Leave (PTO, Vacation or Sick Leave)
Workplace Type
This is a hybrid position in Orlando,FL.
Application Deadline
This position is anticipated to close on Oct 15, 2025.
h4>About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
About TEKsystems and TEKsystems Global Services
We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.
The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
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Digital Marketing Specialist

32801 Orlando, Florida $75000 Annually WhatJobs

Posted 4 days ago

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Job Description

full-time
Our client is seeking a creative and analytical Digital Marketing Specialist to enhance their online presence and drive customer acquisition. This role is responsible for planning, executing, and optimizing digital marketing campaigns across various channels. You will leverage your expertise in SEO, SEM, social media, email marketing, and content creation to achieve marketing objectives. The ideal candidate is passionate about digital trends, data-driven, and possesses a strong understanding of how to engage target audiences online. This is an excellent opportunity to contribute to a growing company and make a tangible impact on marketing success.

Responsibilities:
  • Develop and implement comprehensive digital marketing strategies to drive website traffic, leads, and conversions.
  • Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns.
  • Create, curate, and manage engaging content for social media platforms and other digital channels.
  • Plan and execute email marketing campaigns, including segmentation and A/B testing.
  • Monitor and analyze website performance using tools like Google Analytics.
  • Track, measure, and report on the performance of all digital marketing campaigns.
  • Identify trends and insights to optimize spend and performance based on the analytics.
  • Collaborate with graphic designers and content creators to produce compelling marketing materials.
  • Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
  • Manage the digital advertising budget effectively.
  • Contribute to the development of the company's online brand presence.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 3-5 years of experience in digital marketing roles.
  • Proven experience with SEO, SEM, social media marketing, and email marketing.
  • Proficiency with web analytics tools (e.g., Google Analytics).
  • Strong understanding of content management systems (CMS) and marketing automation platforms.
  • Excellent written and verbal communication skills.
  • Analytical and problem-solving abilities with a data-driven mindset.
  • Creative thinking and ability to generate innovative marketing ideas.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Familiarity with graphic design tools is a plus.
  • Experience with A/B testing and conversion rate optimization.
Join our innovative team and help shape our digital footprint from anywhere, supporting our initiatives in the **Orlando, Florida, US** market and beyond.
Apply Now
 

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