88 Marketing Roles jobs in Tampa

Our client, a rapidly growing consumer goods company, is seeking a visionary Director of Digital Marketing Strategy to lead their online presence and customer acquisition efforts. Based in the vibrant city of Tampa, Florida, US , this role is essential for driving brand awareness, engagement, and revenue through innovative digital marketing campaigns. The ideal candidate will possess a comprehensive understanding of the digital marketing landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and performance analytics.

Key responsibilities include developing and executing a data-driven digital marketing strategy aligned with overarching business objectives. You will oversee the management of all digital marketing channels, optimizing campaigns to maximize ROI and achieve key performance indicators (KPIs). This involves leading a team of digital marketing specialists, providing mentorship, and fostering a culture of continuous improvement and experimentation. Budget management for all digital marketing activities will be a crucial aspect of this role.

The Director of Digital Marketing Strategy will conduct market research and competitive analysis to identify new opportunities and stay ahead of industry trends. You will analyze campaign performance data, generate insightful reports, and present findings and recommendations to senior leadership. Collaboration with product development, sales, and creative teams is essential to ensure cohesive brand messaging and integrated marketing efforts. Expertise in marketing automation tools, CRM systems, and advanced analytics platforms is required. This position offers a significant opportunity to shape the digital future of a prominent brand in the dynamic market of Tampa, Florida, US .

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field; MBA or Master's degree preferred.
• 10+ years of progressive experience in digital marketing, with at least 4 years in a strategic leadership role.
• Proven track record of developing and implementing successful digital marketing strategies across multiple channels.
• In-depth knowledge of SEO, SEM, social media marketing, content strategy, and email marketing.
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics).
• Strong analytical, quantitative, and problem-solving skills.
• Excellent leadership, team management, and communication skills.
• Experience managing significant marketing budgets and driving measurable results.
• Familiarity with the consumer goods industry is a plus.
• Based in or willing to relocate to the Tampa, Florida, US area.

Our client is seeking an innovative and results-driven Director of Digital Marketing Strategy to lead their marketing efforts in **Jacksonville, Florida, US**. This senior leadership role will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. The Director will oversee all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and performance marketing. You will be expected to conduct thorough market research, analyze campaign performance, and identify new opportunities for digital engagement. Key responsibilities include setting strategic objectives, managing the digital marketing budget, leading a team of marketing professionals, and collaborating with cross-functional teams to ensure alignment with overall business goals. The ideal candidate will possess a deep understanding of the digital marketing landscape, a proven ability to manage multiple complex projects simultaneously, and exceptional leadership and communication skills. Experience with marketing automation platforms, CRM systems, and advanced analytics tools is essential. This role requires a strategic thinker with a hands-on approach, capable of translating business objectives into actionable digital marketing plans. You will be tasked with optimizing digital campaigns for maximum ROI, staying abreast of emerging digital trends, and fostering a culture of continuous improvement and data-driven decision-making within the marketing department. The successful candidate will be instrumental in shaping the company's online presence and driving measurable business outcomes through cutting-edge digital strategies. This is a vital role for someone looking to make a significant impact on a growing organization's digital footprint and market penetration.

Our client is seeking a visionary and results-driven Director of Digital Marketing Strategy to lead their marketing initiatives in Tampa, Florida, US . This senior role is responsible for developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive customer engagement, and achieve measurable business objectives. The ideal candidate will possess a deep understanding of the digital marketing landscape, including SEO, SEM, content marketing, social media, email marketing, and performance analytics. You will lead a talented team, fostering a collaborative and innovative environment. Key responsibilities include setting strategic direction, managing the digital marketing budget, overseeing campaign execution across multiple channels, and analyzing performance data to optimize strategies and maximize ROI. The Director will work closely with cross-functional teams, including sales, product development, and creative services, to ensure brand consistency and alignment with overall business goals. We are looking for a data-driven leader with exceptional strategic thinking, strong analytical skills, and a proven ability to translate complex insights into actionable marketing plans. The ability to stay ahead of emerging digital trends and technologies is crucial. This role demands excellent leadership qualities, persuasive communication skills, and a passion for driving impactful marketing outcomes in a dynamic marketplace.

Key Responsibilities:

• Develop and implement innovative digital marketing strategies across all online channels.
• Lead and mentor the digital marketing team, fostering a high-performance culture.
• Oversee the planning, execution, and optimization of SEO, SEM, social media, content, and email marketing campaigns.
• Manage the digital marketing budget and allocate resources effectively to achieve KPIs.
• Analyze campaign performance, website traffic, and user behavior to identify insights and drive improvements.
• Ensure brand consistency and a cohesive customer experience across all digital touchpoints.
• Collaborate with sales and product teams to align marketing efforts with business objectives.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Report on key marketing metrics and performance to senior leadership.
• Drive innovation and experimentation within the digital marketing function.

**Essential Duties and Responsibilities:**
+ Working with Marketing senior leadership and the Data Insights team, identifies advisor experience metrics/KPIs and establishes overall advisor experience objectives and goals.
+ Develops plans to acquire external market research data as well as internal research data, interprets responses/results, and makes actionable business decisions based on insights.
+ Designs, proposes and implements marketing strategies, guidelines and procedures within broad principles and policies to meet short- and long-term business needs.
+ Manages all aspects of the Marketing Advisory Council(s), including member selection and ongoing communication, agenda/content and presenter coordination, council meeting moderation, and all meeting logistics.
+ Builds broad-based support for marketing ideas and projects. Develops concepts for marketing campaigns and leads cross-functional teams on creative and campaign execution. Creates, curates, and distributes content to achieve defined objectives and align with roadmap and goals.
+ Develops, tests, and executes CRM, email, and other direct marketing campaigns and tactics with a high level of accuracy and attention to detail. Measures outcomes against KPIs and adjusts future campaigns as a result.
+ Manages deadlines, expectations, and logistics coordination for meetings, conferences/events, and projects through regular communication. Leads conference/event participation and content coordination for Marketing, and tracks results of participation.
+ Prepares/manages cost estimates and budgets for key events and initiatives.
+ Develops actionable analysis on the effectiveness of various marketing strategies and campaigns and incorporates insights into marketing plans and future initiatives.
+ Builds relationships on all levels, both within and outside of the department, including associates in the firm's account management, product management, corporate communications, practice management, data/insights, IT, content coordination, and other departments. Develops/ensures connections leading to enhanced opportunities for visibility and advisor engagement.
+ Presents to audiences of various levels and sizes (financial advisors, branch professionals, prospective advisors, RJ management) on topics ranging from a general marketing overview to topics requiring a higher level of marketing subject matter expertise. Presents to management audiences to gain feedback and/or approval for roadmaps, campaigns/strategies, budgets and other plans. Represents department in booths at conferences, expos, technology centers, etc.
+ Manages all aspects of the Marketing Advisory Council(s), including member selection and ongoing communication, agenda/content and presenter coordination, council meeting moderation, and all meeting logistics.
+ Builds and maintains database of advisor success stories/case studies and manages ongoing relationships with advisors, branch/complex managers, branch professionals, etc.
+ Supports the Home Office Visit (HOV) program for prospective advisors meeting with marketing leaders.
+ Independently balances multiple conflicting resource and priority demands.
+ Performs other duties and responsibilities as assigned.
**Knowledge, Skills, and Abilities:**
**In-depth knowledge of:**
+ Marketing processes and overall business knowledge sufficient to develop marketing strategies within the organization on interdepartmental, corporate, business-to-business, and/or client levels.
+ Industry trends with the ability to determine and convey their potential impact upon various audiences.
+ Database marketing; ability to incorporate data-driven decision-making into all aspects of the business.
**Skill in:**
+ Organization, planning, and time management skills, as well as a "roll up the sleeves" mentality sufficient to independently oversee multiple projects from start to completion.
+ Excellent written and oral communication skills, as well as strong interpersonal skills.
+ Potential for strong negotiation, conflict resolution, and relationship management skills.
**Ability to:**
+ Interact with management at all levels as well as current and prospective financial advisors.
+ Lead work groups on a daily basis, utilizing management competencies and leadership skills.
+ Work with a wide range of constituencies in a decision-making framework.
+ Work in a client-focused and team-based environment.
+ Be a creative thinker and maintain an entrepreneurial mindset.
+ Work in a dynamic, growing environment.
+ Work primarily independently, with very limited oversight.

**Essential Duties and Responsibilities:**
+ Partners with Marketing Research team and external agencies to develop programs to inform marketing strategy, including the development of primary and secondary research projects, surveys, focus groups and data mining activities. Makes actionable recommendations based on insights.
+ Develops annual marketing plans, at national and local levels.
+ Accountable for forecasting and delivering the results of the marketing strategies implemented
+ Acts as the expert in understanding the Prospective Advisor target audience. Crafts the prospect journey throughout the sales funnel, from brand awareness through closing the sale.
+ Provides thought leadership and cross-department coordination for emerging disciplines related to direct marketing (online and offline), database marketing, content marketing and digital marketing
+ Profiles key segments/personas targeted by corporate clients, and identifies current and desired user journeys.
+ Works closely with in-house account management and Raymond James' creative agency to develop integrated plans to reach targeted audiences using digital and traditional tactics.
+ Works with brand management team to align media plans and messaging between corporate client campaigns and national consumer campaign to ensure a consistent messaging experience for each target audience - clients and financial advisors.
+ Prepares cost estimates and oversees budgets for campaigns, vendor products and internal projects.
+ Manages team and agency relationships to kick off, optimize and conclude offline and online campaigns.
+ Identifies marketing technology and infrastructure needs to improve user experience, campaign execution and reporting. Leads roll-out and implementation of new campaign tools.
+ Develops actionable analysis on the effectiveness of various marketing campaigns across the Marketing team, including the measurement of print, online, direct marketing, email, social media and CRM programs.
+ Establishes consistency in how Raymond James Marketing evaluates success of campaign initiatives, across clients.
+ Continues to strengthen relationship between Raymond James Marketing and agency partners.
+ Performs other duties and responsibilities as assigned.
**Knowledge, Skills, and Abilities:**
+ Marketing processes and overall business knowledge sufficient to develop marketing strategies within the organization on inter-departmental, corporate, business-to-business, and/or client levels.
+ Media planning discipline, including online and offline media, and campaign reporting.
+ Development and execution of direct marketing campaigns.
+ Use of search engine marketing and search engine optimization in the context of marketing plans to achieve targeted objectives.
+ Familiarity with inbound marketing processes and platforms, including onboarding marketing automation platforms and nurture marketing skill sets.
**Skill in:**
+ Organizational, planning and time management skills - as well as a "roll up the sleeves" mentality - sufficient to independently oversee multiple projects from start to completion.
+ Excellent written and oral communication skills, as well as strong interpersonal skills.
+ Proven strong negotiation, conflict resolution and relationship management skills.
+ Operating web analytics, CRM, and marketing automation software applications, such as Google Analytics and DoubleClick for Advertisers, Microsoft Dynamics CRM, Oracle Eloqua.
**Ability to:**
+ Interact with management at all levels.
+ Lead work groups on a daily basis, utilizing management competencies and leadership skills.
+ Work with a wide range of constituencies in a decision-making framework.
+ Work in a client-focused and team-based environment.
+ Be a creative thinker and have an entrepreneurial mindset.
+ Work in a dynamic, growing environment.
+ Work independently of day-to-day oversight.
+ Understand creative production processes.
+ Continuously adapt to introduction of new digital concepts.

Our client is seeking an experienced and strategic Senior Marketing Manager to lead brand strategy development and execution. This is a fully remote opportunity, allowing you to shape brand narratives and campaigns from anywhere within the US. The ideal candidate possesses a deep understanding of brand building, market positioning, and integrated marketing communications. You will be instrumental in defining and amplifying our brand's voice, ensuring consistency across all touchpoints, and driving market penetration. This role requires a creative thinker with a strong analytical foundation and a passion for building impactful brands.

Responsibilities:

• Develop and implement comprehensive brand strategies that align with company vision, mission, and business objectives.
• Conduct market research, competitor analysis, and customer segmentation to identify key brand opportunities and challenges.
• Define and articulate brand positioning, messaging, and value propositions for target audiences.
• Oversee the creation and execution of integrated marketing campaigns across multiple channels, including digital, social media, content, PR, and events.
• Ensure brand consistency and adherence to brand guidelines across all marketing materials and communications.
• Collaborate with product development, sales, and other internal teams to ensure brand alignment and support go-to-market strategies.
• Manage the brand marketing budget, ensuring effective allocation of resources to achieve campaign goals.
• Measure and report on the effectiveness of brand initiatives, tracking key metrics such as brand awareness, perception, and market share.
• Develop compelling narratives and storytelling frameworks to engage audiences and build brand loyalty.
• Identify and manage relationships with external agencies, partners, and vendors as needed.
• Stay informed about industry trends, consumer behavior, and competitive landscape to adapt brand strategies accordingly.
• Mentor and guide junior marketing team members, fostering a culture of innovation and collaboration.
• Lead initiatives to refresh brand identity and messaging as market dynamics evolve.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. MBA or advanced degree strongly preferred.
• 7+ years of progressive experience in brand management or marketing strategy, preferably in a B2C or B2B environment.
• Proven track record of developing and executing successful brand strategies that have driven measurable business results.
• Deep understanding of brand positioning, messaging, and integrated marketing communications.
• Expertise in market research, consumer insights, and competitive analysis.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Strong creative vision and storytelling abilities.
• Exceptional communication, presentation, and interpersonal skills.
• Experience managing budgets and working with external agencies.
• Proficiency with marketing analytics and reporting tools.
• Ability to work independently, manage complex projects, and thrive in a remote, fast-paced environment.
• Must be legally authorized to work in the US and reside within the US.

This remote role offers an exciting opportunity to significantly influence brand direction and market presence.

Our client is seeking a proactive and results-driven Digital Marketing Specialist to join their dynamic marketing team in Jacksonville, Florida, US . This role is essential for developing and executing comprehensive digital marketing campaigns to enhance brand visibility, drive website traffic, and generate qualified leads. You will be responsible for managing various online channels, including SEO, SEM, social media, email marketing, and content creation. The ideal candidate possesses a strong understanding of digital marketing principles, analytical skills to measure campaign performance, and creativity to develop engaging content. This is an excellent opportunity to contribute to impactful marketing strategies in a growing market.

Responsibilities:

• Develop and implement digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Create engaging and relevant content for blog posts, social media, website pages, and email newsletters.
• Manage and grow social media presence across key platforms.
• Develop and execute email marketing campaigns, including list management and automation.
• Analyze website traffic and campaign performance using tools like Google Analytics.
• Prepare regular reports on digital marketing performance, providing insights and recommendations for improvement.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with cross-functional teams, including sales and product development, to align marketing efforts.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience (3+ years) in digital marketing roles.
• Hands-on experience with SEO/SEM tools (e.g., Google Analytics, Google Search Console, SEMrush).
• Proficiency in managing paid advertising campaigns on Google Ads and social media platforms.
• Strong understanding of social media marketing and content creation.
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot).
• Excellent written and verbal communication skills.
• Analytical and data-driven mindset with the ability to interpret performance metrics.
• Creative thinking and problem-solving abilities.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Experience with CRM software is a plus.

This role offers a competitive salary, benefits, and the opportunity to grow within a supportive marketing department.

Our client, a dynamic and innovative arts organization, is seeking a creative and results-driven Remote Digital Marketing Specialist to enhance their online presence and engage a global audience. This position is fully remote, offering the flexibility to work from anywhere. As a Remote Digital Marketing Specialist, you will be responsible for developing and executing comprehensive digital marketing strategies to promote events, exhibitions, and artistic initiatives. Your duties will encompass managing social media platforms, creating compelling content, running targeted advertising campaigns (SEM/PPC), optimizing website SEO, and analyzing campaign performance. You will collaborate closely with the marketing and curatorial teams, utilizing virtual communication tools to align on strategies and content. The ideal candidate will have a strong understanding of digital marketing principles, a passion for the arts, and proven experience in driving audience engagement and brand awareness. Excellent writing, communication, and analytical skills are essential. You should be adept at using various marketing analytics tools to track KPIs and generate actionable insights. This is an exceptional opportunity for a motivated digital marketer to contribute to the vibrant arts and entertainment sector. Responsibilities will include:

• Developing and implementing digital marketing strategies across various channels.
• Managing and growing the organization's social media presence.
• Creating engaging and shareable content for social media, email newsletters, and website.
• Planning and executing paid advertising campaigns (e.g., Google Ads, social media ads).
• Optimizing website content for search engines (SEO).
• Analyzing marketing campaign performance and providing detailed reports.
• Collaborating with internal teams to ensure brand consistency and messaging.
• Staying current with digital marketing trends and best practices.
• Monitoring online engagement and responding to audience inquiries.

Qualifications:

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 3 years of experience in digital marketing, preferably within the arts or non-profit sector.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer).
• Experience with SEO best practices and tools (e.g., Google Analytics, SEMrush).
• Demonstrated success in running and optimizing paid advertising campaigns.
• Excellent copywriting, editing, and content creation skills.
• Strong analytical skills and ability to interpret data.
• Proficiency in digital communication and collaboration tools.

Job Description
**Senior Digital Marketing Specialist**
**Position Summary:**
The Digital Marketing Senior Specialist will play a key role in executing and optimizing Catalent's digital marketing initiatives to drive customer engagement and business growth. Reporting to the Associate Director, Omnichannel Marketing, this position collaborates closely with Omnichannel Marketing Managers and external digital marketing agencies to deliver impactful, data-driven campaigns. This role requires expertise in digital marketing strategies, meticulous attention to detail, and strong analytical capabilities to ensure campaigns deliver measurable results.
The ideal candidate will demonstrate hands-on proficiency with digital tools and platforms while effectively managing agency relationships to ensure timely, high-quality execution.
**The Role**
+ **Digital Campaign Management**
+ Co-develop and implement comprehensive digital marketing strategies that align with Catalent's business objectives across Pharma, Biologics, and Consumer Health segments.
+ **Agency Collaboration**
+ Provide detailed and clear briefs to digital marketing agencies to ensure alignment with campaign goals.
+ **Content and Asset Development**
+ Partner with internal teams and external agency to develop compelling digital assets, including landing pages, email templates, and promotional content.
+ **Performance Tracking and Analysis**
+ Collaborate with digital marketing agency and marketing to monitor key performance indicators (KPIs) such as traffic, engagement, leads, and conversion rates.
+ **Innovation and Best Practices**
+ Stay informed about industry trends, emerging technologies, and digital marketing best practices.
+ Other duties as assigned.
**The Candidate**
+ Bachelor's degree in Marketing, Digital Communications, Business, or a related field.
+ Minimum 5 years of experience, including oversight of digital marketing agencies and strategic campaign leadership.
**Pay:**
The annual pay range for this position in New Jersey is $83,610-127,700
The final salary offered to a successful candidate may vary, and will be dependent on several factors that may include but are not limited to: the type and length of experience within the job, type and length of experience within the industry, skillset, education, business needs, etc. Catalent is a multi-state employer, and this salary range may not reflect positions that work in other states.
**Why You Should Join Catalent**
+ Join a high growth and fast paced organization with a people focused culture
+ Global exposure, defined career path and annual performance review and feedback process
+ Competitive Medical, Dental, Vision and 401K
+ 19 days PTO & 8 paid holidays
**Catalent offers rewarding opportunities to further your career!** Join the global drug development and delivery leader and help us bring over 7,000 life-saving and life-enhancing products to patients around the world. Catalent is an exciting and growing international company where employees work directly with pharma, biopharma and consumer health companies of all sizes to advance new medicines from early development to clinical trials and to the market. Catalent produces more than 70 billion doses per year, and each one will be used by someone who is counting on us. Join us in making a difference.
personal initiative. dynamic pace. meaningful work.
Visit Catalent Careers ( to explore career opportunities.
Catalent is an Equal Opportunity Employer, including disability and veterans.
If you require reasonable accommodation for any part of the application or hiring process due to a disability, you may submit your request by sending an email, and confirming your request for an accommodation and include the job number, title and location to . This option is reserved for individuals who require accommodation due to a disability. Information received will be processed by a U.S. Catalent employee and then routed to a local recruiter who will provide assistance to ensure appropriate consideration in the application or hiring process.
Notice to Agency and Search Firm Representatives: Catalent Pharma Solutions (Catalent) is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Catalent employee by a third party agency and/or search firm without a valid written & signed search agreement, will become the sole property of Catalent. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.
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