181 Marketing Specialist jobs in Austin

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Join to apply for the Digital Marketing Specialist role at A. O. Smith Corporation

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A. O. Smith is a global leader applying innovative technologies and energy-efficient solutions to products manufactured and marketed worldwide. The company is one of the worlds leading manufacturers of residential and commercial water heating equipment and boilers, as well as a manufacturer of water treatment products for residential and light commercial applications. A. O. Smith is headquartered in Milwaukee, Wisconsin, with approximately 12,000 employees at operations in the United States, Canada, China, India, Mexico, the Netherlands, and the United Kingdom.

At Aquasana (A subsidiary of A. O. Smith) we believe that that clean water and a healthy environment are the most important components to healthy living and overall well-being. Aquasana's sole focus is providing best-in-class water filtration products so every home can enjoy great-tasting, healthy water.

Job description:

Company / Location Information

A. O. Smith is a global leader applying innovative technologies and energy-efficient solutions to products manufactured and marketed worldwide. The company is one of the worlds leading manufacturers of residential and commercial water heating equipment and boilers, as well as a manufacturer of water treatment products for residential and light commercial applications. A. O. Smith is headquartered in Milwaukee, Wisconsin, with approximately 12,000 employees at operations in the United States, Canada, China, India, Mexico, the Netherlands, and the United Kingdom.

At Aquasana (A subsidiary of A. O. Smith) we believe that that clean water and a healthy environment are the most important components to healthy living and overall well-being. Aquasana's sole focus is providing best-in-class water filtration products so every home can enjoy great-tasting, healthy water.

The Digital Marketing Specialist Amazon Ads will develop, execute, and optimize advertising campaigns to drive product sales on Amazon. This role requires a deep understanding of Amazons advertising platform, a strategic mindset, and the ability to analyze data to improve performance. The ideal candidate will have experience managing Amazon PPC campaigns, DSP advertising, and other promotional strategies to maximize ROI.

Plan, implement, and optimize Amazon Ads campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.

Conduct keyword research, bid optimization, and audience targeting to improve ad performance.

Monitor and analyze campaign metrics, identifying trends and making data-driven adjustments.

Collaborate with marketing, sales, and product teams to align advertising strategies with business goals.

Develop A/B testing strategies to improve click-through rates (CTR), conversion rates (CVR), and return on ad spend (ROAS).

Stay updated with Amazon Ads best practices, new features, and industry trends.

Provide regular reporting on campaign performance and insights to stakeholders.

Manage ad budgets effectively to maximize ROI while controlling costs.

Identify opportunities for growth and expansion within Amazons advertising ecosystem.

Manage relationships with advertising agencies to ensure alignment with strategic goals and campaign effectiveness.

Optimize product listings for search ranking, ensuring they are fully optimized with relevant keywords, high-quality images, and compelling copy.

Launch new Retail Media Networks in DIY/Tools and Home Improvement category including Home Depot, Walmart, and Lowes.

3+ years of experience managing Amazon advertising campaigns.

Strong understanding of Amazon Seller Central and/or Amazon Vendor Central.

Experience with PPC management tools like Skai and analytics platforms.

Proficiency in data analysis and the ability to interpret performance metrics.

Excellent communication and collaboration skills.

Ability to multitask and manage multiple campaigns simultaneously.

Familiarity with tools such as Helium 10, Jungle Scout, or similar Amazon analytics platforms is a plus.

Preferred Qualifications:

Bachelors degree in marketing, business, or a related field preferred.

Competitive compensation package and comprehensive benefits plans which include medical and dental insurance, company-sponsored life insurance, retirement security savings plan, short- and long-term disability programs and tuition assistance.

In developing this job description care was taken to include all competencies needed to successfully perform in this position. However, for Americans with Disabilities Act (ADA) purposes, the essential functions of the job may or may not have been described for purposes of ADA reasonable accommodation. All reasonable accommodation requests will be reviewed and evaluated on a case-by-case basis.

We consider all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.

Competitive compensation package and comprehensive benefits plans which include medical and dental insurance, company-sponsored life insurance, retirement security savings plan, short- and long-term disability programs and tuition assistance.

• Seniority level Entry level

• Employment type Full-time

• Job function Marketing
• Industries Manufacturing and Consumer Services

Referrals increase your chances of interviewing at A. O. Smith Corporation by 2x

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Austin, TX 125,000.00- 160,000.00 3 weeks ago

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Job Description Supports multifamily capital markets groups based in Central Texas including investment sales conventional and land teams, debt and structured finance team, and national manufactured housing team Project management across multiple groups, including marketing, analysts, and brokers to ensure project deadlines are met Designs, prepares, and writes content for pitches, presentations, and property marketing collateral Follows Newmark branding guidelines to ensure consistency across all marketing materials Performs up-to-date market research for Central Texas region Contributes to the research, writing, and production of comprehensive multifamily market research reports for Austin and San Antonio Creates and manages listing websites, marketing campaigns, and sold announcements Stays in front of design and marketing trends to help generate brand awareness and ahead of competitors Coordinates with third-party vendors for photography, video/aerial footage, and virtual tours for listings Support the Brokerage team to schedule property tours with the onsite staff and clients Respond to inquiries from clients and provide information as needed Reports to Regional Director of Marketing Other administrative duties as neededCore Competencies Excellent communication, organizational, and time-management skills Superior grammatical and writing abilities Exceptional working knowledge of Adobe Creative Cloud Suite (InDesign, Illustrator, Photoshop, Premiere Pro) Intermediate working knowledge of Microsoft Office 365 (particularly Outlook and Excel) Ability to prioritize, multitask, and meet tight deadlinesResponsibilities Excellent communication, organizational, and time-management skills Superior grammatical and writing abilities Exceptional working knowledge of Adobe Creative Cloud Suite (InDesign, Illustrator, Photoshop, Premiere Pro) Intermediate working knowledge of Microsoft Office 365 (particularly Outlook and Excel) Ability to prioritize, multitask, and meet tight deadlinesPreferred Skills/Experience Knowledge of commercial real estate industry Troubleshooting and problem-solving skills Ability to work independently and collaboratively Experience with RCM or other database/real estate management programs Mac and PC

About Bitdeer:Bitdeer Technologies Group (Nasdaq: BTDR) is a world-leading technology company for Bitcoin mining. Bitdeer is committed to providing comprehensive computing solutions for its customers. The Company handles complex processes involved in computing such as equipment procurement, transport logistics, datacenter design and construction, equipment management, and daily operations. The Company also offers advanced cloud capabilities to customers with high demand for artificial intelligence. Headquartered in Singapore, Bitdeer has deployed datacenters in the United States, Norway, and Bhutan.What you will be responsible for:Develop and execute content plans for Bitdeer's social media, creating high-quality industry articles, images, and videos;Highlight product advantages and craft content that creatively communicates key features;Stay on top of industry trends and respond quickly to relevant social media topics;Deeply understand product logic and clearly convey advantages through content;Draft, review, and proofread content with the ability to offer clear, actionable feedback;Manage and maintain relationships with promotion/cooperation channels;Regularly report on performance, analyze data, and assess marketing channels;Independently handle project planning and execution. How you will stand out:Outgoing personality with a wide range of interests;Strong communication skills and a passion for collaboration;Ability to think creatively, learn quickly, and analyze logically;Excellent writing skills with a focus on high-quality product descriptions;Data-driven, with a knack for analyzing and interpreting key metrics;Team player, capable of driving projects across departments;Proficient in using statistical analysis tools;Photoshop and video editing skills are a plus;Proficient in English and Chinese;Basic understanding of the cryptocurrency industry;Willingness to travel for business (approx. 30%). What you will experience working with us:A culture that values authenticity and diversity of thoughts and backgrounds;An inclusive and respectable environment with open workspaces and exciting start-up spirit;Fast-growing company with the chance to network with industrial pioneers and enthusiasts;Ability to contribute directly and make an impact on the future of the digital asset industry;Involvement in new projects, developing processes/systems;Personal accountability, autonomy, fast growth, and learning opportunities;Attractive welfare benefits and developmental opportunities such as training and mentoring.Bitdeer is committed to providing equal employment opportunities in accordance with country, state, and local laws. Bitdeer does not discriminate against employees or applicants based on conditions such as race, colour, gender identity and/or expression, sexual orientation, marital and/or parental status, religion, political opinion, nationality, ethnic background or social origin, social status, disability, age, indigenous status, and union.

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Job Title

Sr. Digital Marketing Specialist

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You'll also have access to:

• Career development with an international company where you can grow the career you dream of.

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.

• An excellent retirement savings plan with high employer contribution

• Tuition reimbursement, the Freedom 2 Save ( student debt program and FreeU ( education benefit - an affordable and convenient path to getting a bachelor's degree.

• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

A healthy heart is essential to good health. That's why we're committed to advancing treatments for people with cardiovascular disease. As a global leader in Cardiac Rhythm Technologies, our breakthrough medical technologies help restore people's health so they can get back to living their best lives, faster. We focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias or irregular heartbeats.

Our team in Austin, TX is looking for a Sr. Digital Marketing Specialist. This is a fully Onsite role.

The Sr. Digital Marketing Specialist works with different marketing and business teams to turn their business strategies into executable digital strategies. Specifically, responsible for upfront strategic planning including web content strategy and execution to effectively translate business objectives into customer-focused solutions that demonstrate meaningful and tangible results. Uses analytics and insights to optimize digital channels, including web, applet, and email. Partners with others within the organization to execute these strategies and optimize digital experiences.

WHAT YOU'LL DO:

• Manages relationships with internal business partners including the web development team, IT and external vendors that manage the site authoring.

• Collaborates with the analytics team and business partners to translate business goals into digital KPIs.

• Owning the website and blog content while making sure the best practices are followed. The ability to use HTML coding on the website is a big plus

• Edits content for accuracy, voice, readability and comprehensiveness as well as consistency.

• Maintains a deep understanding of customer journeys and user needs to apply content and UX strategy according to business goals and objectives.

• Manages the progress of projects coordinating activities among stakeholders and tracking completion of tasks to full execution of each project.

• Use analytics, insights and best practices to optimize user experience, digital strategies, content and tactics across all digital channels including SEO and SEM.

• Adheres to Digital Marketing policies including Web Content Review and Approval, Removal, and Governance policies.

• Complies with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments.

• Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.

EDUCATION AND EXPERIENCE YOU'LL BRING:

Required

• Bachelor's degree.

• 7+ years of experience in a digital domain - with strong website management experience.

Preferred

• 3+ years creating and executing digital strategies/content dev for web and deploying emails within med device/healthcare.

• 3+ years of experience working with content management systems (Adobe Experience Manager preferred) and experience working with technical team members (i.e. business analysts, IT and developers) to execute web projects.

• 3+ years of experience executing analytics projects or working in close collaboration with an analytics team (knowledge of Google Analytics and Adobe Analytics preferred). Requires deep practical knowledge of these tools, concepts and methodologies within a regulated industry, preferably Medical Device or related healthcare sector.

• Experience with Marketo and AEM, preferred.

• Experience with marketing automation, preferred.

• Strong proofing and editing skills within a digitally focused environment.

• Ability to prioritize work and manage multiple projects at one time. Flawless attention to detail; highly organized.

• Experience with agile methodologies a plus

WHAT WE OFFER

At Abbott, you can have a good job that can grow into a great career. We offer:

• Training and career development , with onboarding programs for new employees and tuition assistance

• Financial security through competitive compensation, incentives and retirement plans

• Health care and well-being programs including medical, dental, vision, wellness and occupational health programs

• Paid time off

• 401(k) retirement savings with a generous company match

• The stability of a company with a record of strong financial performance and history of being actively involved in local communities

Please note that the salary range listed is our full grade range. We usually hire based on the mid-point.

Apply Now (

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: (

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at , on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.

The base pay for this position is $75,300.00 - $150,700.00. In specific locations, the pay range may vary from the range posted.

An Equal Opportunity Employer

Abbot welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities.

To request accommodation, please call or email

• Generous Paid Time Off (PTO)
• 401(k) with Company Matching
• Comprehensive Health, Dental, and Vision Insurance
• Health Savings Account (HSA) & Flexible Spending Account (FSA)
• Life Insurance & Parental Leave
• Employee Assistance Program (EAP)
• Relocation Assistance
• Professional Development & Advancement Opportunities
• Supportive, Fun, and Flexible Work Environment
• Access to an Unmatched Company Culture that values individuality and innovation

• Content Oversight: Review and provide feedback on social media content submitted by property teams.
• Online Reputation Management: Monitor and respond to online reviews; coordinate with General Managers for follow-up and escalation.
• Reputation Reporting: Create initial reputation reports for new properties to establish benchmarks and insights.
• Paid Social Media Advertising: Plan, create, and manage targeted social media advertising campaigns across various platforms.
• Social Media Management: Fully manage social media for select properties requiring additional support - ensuring brand consistency, engagement, and growth.
• Training & Onboarding: Conduct training for Social Media Coordinators (SMCs) and onboard new property teams on social media best practices.
• Analytics & Reporting: Generate bi-annual performance reports and provide actionable insights to stakeholders.
• Seasonal Campaigns: Plan and execute creative, property-specific seasonal marketing campaigns.
• Website Management: Ensure property websites are up-to-date, optimized, and aligned with brand standards.
• Internet Listing Services (ILS): Oversee ILS processes and performance; manage transition of this function from current team.
• Tool & Platform Ownership: Manage digital marketing tools and platforms, ensuring correct setup, usage, and performance tracking.
• Trend Monitoring: Stay current with industry trends and emerging technologies; recommend tools and practices to keep CLS marketing at the forefront.
• Occasional travel required.

• Bachelor's degree in Marketing, Communications, or related field.
• 2+ years of experience in digital marketing - preferably in a multi-property, multi-location, or property management environment.
• Expertise in social media content strategy and paid advertising (including TikTok Ads).
• Proficient in Meta Ads Manager and Meta Business Suite.
• Strong grasp of social media best practices, platforms, and trends.
• Excellent written and verbal communication skills.
• Proven ability to multitask, prioritize, and manage multiple projects simultaneously.
• Impeccable attention to detail.

• Experience with platforms such as Hootsuite, HubSpot, SoCi, Birdeye, or similar.
• Strong analytical mindset with experience in performance reporting.
• Previous experience in property management or real estate marketing a plus.

• Be a passionate mentor and team builder , invested in the growth and development of others.
• Act as an ambassador of the Campus Life & Style culture , bringing energy, pride, and leadership to the community.
• Have a personal drive to excel , grow within the company, and take ownership of their role.
• Possess an entrepreneurial spirit , always looking for innovative ways to enhance operations, resident satisfaction, and property performance.
• Demonstrate a solutions-first mindset , handling challenges with professionalism and integrity.

Join to apply for the Digital Marketing Specialist- CONTRACT role at CLS Living

Join to apply for the Digital Marketing Specialist- CONTRACT role at CLS Living

Overview

At

Overview

At Campus Life & Style , our mission is simple: to deliver unparalleled resident experience and foster an exceptional workplace environment . We are committed to building a world-class team of passionate individuals who thrive in a culture of positivity, creativity, and continuous growth.

Each day brings new opportunities to innovate, lead, and make a meaningful impact. We take pride in our vibrant, design-forward communities and in the devoted teams who manage them with care and integrity. Our success starts with our peopleand when our team thrives, our residents do too.

Company Benefits & Perks

We believe in rewarding our team with benefits that support both personal and professional well-being:

• Generous Paid Time Off (PTO)
• 401(k) with Company Matching
• Comprehensive Health, Dental, and Vision Insurance
• Health Savings Account (HSA) & Flexible Spending Account (FSA)
• Life Insurance & Parental Leave
• Employee Assistance Program (EAP)
• Relocation Assistance
• Professional Development & Advancement Opportunities
• Supportive, Fun, and Flexible Work Environment
• Access to an Unmatched Company Culture that values individuality and innovation
  
  

• Content Oversight: Review and provide feedback on social media content submitted by property teams.
• Online Reputation Management: Monitor and respond to online reviews; coordinate with General Managers for follow-up and escalation.
• Reputation Reporting: Create initial reputation reports for new properties to establish benchmarks and insights.
• Paid Social Media Advertising: Plan, create, and manage targeted social media advertising campaigns across various platforms.
• Social Media Management: Fully manage social media for select properties requiring additional support ensuring brand consistency, engagement, and growth.
• Training & Onboarding: Conduct training for Social Media Coordinators (SMCs) and onboard new property teams on social media best practices.
• Analytics & Reporting: Generate bi-annual performance reports and provide actionable insights to stakeholders.
• Seasonal Campaigns: Plan and execute creative, property-specific seasonal marketing campaigns.
• Website Management: Ensure property websites are up-to-date, optimized, and aligned with brand standards.
• Internet Listing Services (ILS): Oversee ILS processes and performance; manage transition of this function from current team.
• Tool & Platform Ownership: Manage digital marketing tools and platforms, ensuring correct setup, usage, and performance tracking.
• Trend Monitoring: Stay current with industry trends and emerging technologies; recommend tools and practices to keep CLS marketing at the forefront.
• Occasional travel required.
  
  

• Bachelors degree in Marketing, Communications, or related field.
• 2+ years of experience in digital marketing preferably in a multi-property, multi-location, or property management environment.
• Expertise in social media content strategy and paid advertising (including TikTok Ads).
• Proficient in Meta Ads Manager and Meta Business Suite.
• Strong grasp of social media best practices, platforms, and trends.
• Excellent written and verbal communication skills.
• Proven ability to multitask, prioritize, and manage multiple projects simultaneously.
• Impeccable attention to detail.
  
  

• Experience with platforms such as Hootsuite, HubSpot, SoCi, Birdeye, or similar.
• Strong analytical mindset with experience in performance reporting.
• Previous experience in property management or real estate marketing a plus.
  
  

• Be a passionate mentor and team builder, invested in the growth and development of others.
• Act as an ambassador of the Campus Life & Style culture, bringing energy, pride, and leadership to the community.
• Have a personal drive to excel, grow within the company, and take ownership of their role.
• Possess an entrepreneurial spirit, always looking for innovative ways to enhance operations, resident satisfaction, and property performance.
• Demonstrate a solutions-first mindset, handling challenges with professionalism and integrity.
  
  

• Seniority level Entry level

• Employment type Contract

• Job function Marketing and Sales

Referrals increase your chances of interviewing at CLS Living by 2x

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Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. JOB DESCRIPTION:Job TitleSr. Digital Marketing SpecialistWorking at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You'll also have access to:Career development with an international company where you can grow the career you dream of.Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.An excellent retirement savings plan with high employer contributionTuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.The OpportunityA healthy heart is essential to good health. That's why we're committed to advancing treatments for people with cardiovascular disease. As a global leader in Cardiac Rhythm Technologies, our breakthrough medical technologies help restore people's health so they can get back to living their best lives, faster. We focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias or irregular heartbeats. Our team in Austin, TX is looking for a Sr. Digital Marketing Specialist. This is a fully Onsite role.The Sr. Digital Marketing Specialist works with different marketing and business teams to turn their business strategies into executable digital strategies. Specifically, responsible for upfront strategic planning including web content strategy and execution to effectively translate business objectives into customer-focused solutions that demonstrate meaningful and tangible results. Uses analytics and insights to optimize digital channels, including web, applet, and email. Partners with others within the organization to execute these strategies and optimize digital experiences.WHAT YOU'LL DO:Manages relationships with internal business partners including the web development team, IT and external vendors that manage the site authoring.Collaborates with the analytics team and business partners to translate business goals into digital KPIs.Owning the website and blog content while making sure the best practices are followed. The ability to use HTML coding on the website is a big plusEdits content for accuracy, voice, readability and comprehensiveness as well as consistency.Maintains a deep understanding of customer journeys and user needs to apply content and UX strategy according to business goals and objectives.Manages the progress of projects coordinating activities among stakeholders and tracking completion of tasks to full execution of each project.Use analytics, insights and best practices to optimize user experience, digital strategies, content and tactics across all digital channels including SEO and SEM.Adheres to Digital Marketing policies including Web Content Review and Approval, Removal, and Governance policies.Complies with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments.Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.EDUCATION AND EXPERIENCE YOU'LL BRING:RequiredBachelor's degree. 7+ years of experience in a digital domain - with strong website management experience.Preferred3+ years creating and executing digital strategies/content dev for web and deploying emails within med device/healthcare.3+ years of experience working with content management systems (Adobe Experience Manager preferred) and experience working with technical team members (i.e. business analysts, IT and developers) to execute web projects.3+ years of experience executing analytics projects or working in close collaboration with an analytics team (knowledge of Google Analytics and Adobe Analytics preferred). Requires deep practical knowledge of these tools, concepts and methodologies within a regulated industry, preferably Medical Device or related healthcare sector.Experience with marketing automation preferred.Strong proofing and editing skills within a digitally focused environment.Ability to prioritize work and manage multiple projects at one time. Flawless attention to detail; highly organized.Experience with agile methodologies a plusWHAT WE OFFER At Abbott, you can have a good job that can grow into a great career. We offer: Training and career development, with onboarding programs for new employees and tuition assistance Financial security through competitive compensation, incentives and retirement plans Health care and well-being programs including medical, dental, vision, wellness and occupational health programs Paid time off 401(k) retirement savings with a generous company match The stability of a company with a record of strong financial performance and history of being actively involved in local communities Please note that the salary range listed is our full grade range. We usually hire based on the mid-point.Apply NowLearn more about our health and wellness benefits, which provide the security to help you and your family live full lives: your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.The base pay for this position is $75,300.00 - $150,700.00In specific locations, the pay range may vary from the range posted.JOB FAMILY:Marketing Support DIVISION:CRM Cardiac Rhythm Management LOCATION:United States > Austin : 8701 Bee Caves Rd ADDITIONAL LOCATIONS:WORK SHIFT:Standard TRAVEL:Yes, 10 % of the Time MEDICAL SURVEILLANCE:No SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day) Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans. EEO is the Law link - English: EEO is the Law link - Espanol:

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.Job TitleSr. Digital Marketing SpecialistWorking at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:Career development with an international company where you can grow the career you dream of.Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.An excellent retirement savings plan with high employer contributionTuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.The OpportunityA healthy heart is essential to good health. That's why we're committed to advancing treatments for people with cardiovascular disease. As a global leader in Cardiac Rhythm Technologies, our breakthrough medical technologies help restore people's health so they can get back to living their best lives, faster. We focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias or irregular heartbeats.Our team in Austin, TX is looking for a Sr. Digital Marketing Specialist. This is a fully Onsite role.The Sr. Digital Marketing Specialist works with different marketing and business teams to turn their business strategies into executable digital strategies. Specifically, responsible for upfront strategic planning including web content strategy and execution to effectively translate business objectives into customer-focused solutions that demonstrate meaningful and tangible results. Uses analytics and insights to optimize digital channels, including web, applet, and email. Partners with others within the organization to execute these strategies and optimize digital experiences.WHAT YOU’LL DO:Manages relationships with internal business partners including the web development team, IT and external vendors that manage the site authoring.Collaborates with the analytics team and business partners to translate business goals into digital KPIs.Owning the website and blog content while making sure the best practices are followed. The ability to use HTML coding on the website is a big plusEdits content for accuracy, voice, readability and comprehensiveness as well as consistency.Maintains a deep understanding of customer journeys and user needs to apply content and UX strategy according to business goals and objectives.Manages the progress of projects coordinating activities among stakeholders and tracking completion of tasks to full execution of each project.Use analytics, insights and best practices to optimize user experience, digital strategies, content and tactics across all digital channels including SEO and SEM.Adheres to Digital Marketing policies including Web Content Review and Approval, Removal, and Governance policies.Complies with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments.Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.EDUCATION AND EXPERIENCE YOU’LL BRING:RequiredBachelor's degree.7+ years of experience in a digital domain – with strong website management experience.Preferred3+ years creating and executing digital strategies/content dev for web and deploying emails within med device/healthcare.3+ years of experience working with content management systems (Adobe Experience Manager preferred) and experience working with technical team members (i.e. business analysts, IT and developers) to execute web projects.3+ years of experience executing analytics projects or working in close collaboration with an analytics team (knowledge of Google Analytics and Adobe Analytics preferred). Requires deep practical knowledge of these tools, concepts and methodologies within a regulated industry, preferably Medical Device or related healthcare sector.Experience with marketing automation preferred.Strong proofing and editing skills within a digitally focused environment.Ability to prioritize work and manage multiple projects at one time. Flawless attention to detail; highly organized.Experience with agile methodologies a plusWHAT WE OFFER At Abbott, you can have a good job that can grow into a great career. We offer:Training and career development, with onboarding programs for new employees and tuition assistanceFinancial security through competitive compensation, incentives and retirement plansHealth care and well-being programs including medical, dental, vision, wellness and occupational health programsPaid time off401(k) retirement savings with a generous company matchThe stability of a company with a record of strong financial performance and history of being actively involved in local communitiesPlease note that the salary range listed is our full grade range. We usually hire based on the mid-point.Apply NowLearn more about our health and wellness benefits, which provide the security to help you and your family live full lives: your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.The base pay for this position is $75,300.00 – $150,700.00. In specific locations, the pay range may vary from the range posted.