97 Marketing jobs in Ankeny

At Raising Cane's Chicken Fingers we serve only the best tasting and most craveable chicken finger meals. It's our ONE LOVE. Our Crew make it happen, our Culture makes it unique and the Community makes it all worthwhile.

Every talented Crewmember in our Restaurant Support Office (RSO) is important to our success and a value to our rapidly growing Company. We all work with a sense of purpose and focus on our chicken finger meals, Customers, Crew, Communities and Company Culture. We are constantly striving to Raise The Bar. The future for Raising Cane's is growth focused and we're on the path to being one of the top 10 restaurant companies in the United States.

The Area Leader of Marketing (ALM) is responsible for all local marketing efforts that support their restaurants within their areas. This includes leveraging their expert knowledge of the market, staying on top of changing market dynamics, using their market expertise to identify traffic drivers within each of their restaurant trade area, and creating and executing market and restaurant-level marketing plans. The ALM must remain nimble, constantly looking for ways to keep the brand top of mind. They are also responsible for leading the planning, negotiation, and execution of sponsorships that support their market. Additionally, this role directly supports each restaurant with day-to-day branding and marketing needs, always working in collaboration and alignment with their Business Unit (BU) team.

The physical work environment includes working in a fast-paced kitchen environment (which requires extended periods of physical exertion, such as walking, standing, lifting and bending) and interacting with customers. It also includes both inside and outside work in varied temperatures, working with and around food products, common allergens, industrial equipment, commercial cleaning products that require the use of personal protective equipment and physical activities necessary to complete the responsibilities of the job.

Acts as the market expert, staying informed about market demographics, traffic drivers, competition, and other market dynamics impacting sales, and applies this knowledge to restaurant and market-level marketing plans

Serves as a brand ambassador within the market by being primary contact for community partners and building strong relationships within the community

Spends the majority of time in the market and the restaurants, connecting with the community, building relationships with community partners, promoting Raising Cane's, and supporting restaurants in the designated area

Leads on- and off-site market-level activities that support the brand and local community

Oversees the planning and execution of active community involvement, including outreach to the local community and managing requests submitted through the community request system

Creates and executes market and restaurant-level marketing plans annually, with quarterly re-evaluations

Leads New Restaurant Opening (NRO) marketing planning and execution, including developing marketing plans, pre-canvassing activities, on-site support of pre-opening and opening days activities, and post-opening marketing support

Manages all aspects of the sponsorship process, including planning, negotiation, and partnership management, ensuring adherence to the approved sponsorship process and maximizing sponsorship benefits

Directly supports restaurants within the area with all marketing-related activities and questions

Enforces Raising Cane's brand standards and marketing philosophies within the restaurant and market

Supports activations and activities planned at the support office level as needed

Prepares weekly, monthly, and quarterly business reports detailing the impact of marketing activities

Provides feedback to the RSO on campaigns, programs, and tools

Requirements for Success:

3+ years of marketing experience

Field marketing experience in a multi-unit restaurant or retail environment

Knowledge and experience in planning and negotiating sponsorships, including establishing new relationships, negotiating contracts, managing relationships, implementing assets, and assessing impact

Detail-oriented, organized, and able to manage multiple priorities that may be constantly changing

Self-driven, flexible, and highly energetic with strong written and verbal communication skills

Able to work effectively and efficiently both independently and collaboratively

Microsoft proficient: Excel, PowerPoint and Word

Able to travel up to 80% within the designated area and required to live within the assigned area

Able to work nonstandard hours, including nights and weekends, to support events and activities that support that promote the brand and restaurants within the market

Bachelor's degree (Marketing & Communications degree preferred) or relevant experience in a field marketing role

• Act as the main liaison between internal teams, production managers, coordinators, and external print and translation vendors to ensure projects move smoothly and on time.
• Review and respond promptly to incoming project requests via email, clarifying needs such as graphics, pricing, logos, and approvals.
• Manage the project workflow from intake through production, maintaining clear, consistent communication about status, timelines, and deliverables.
• Coordinate translation services, gathering necessary internal approvals and ensuring accuracy and timeliness.
• Support production teams by answering questions, providing necessary assets, and monitoring quality control steps.
• Maintain detailed tracking and documentation for all assigned projects to ensure timely delivery and client satisfaction.

• 3-5 years of experience in project coordination, print production, marketing operations, or a related field.
• Strong organizational and time management skills with the ability to juggle multiple projects in a fast-paced environment.
• Proactive, collaborative mindset with a willingness to assist and learn new tools and processes.
• Excellent written and verbal communication skills for interacting with clients and vendors.
• Proficiency with Microsoft Office and Adobe Acrobat.
• Familiarity with Ryke (or similar project management tools) is a plus.

• Project Management Ability: comfortable planning, prioritizing, and tracking details.
• Time Management: can meet deadlines while handling multiple requests.
• Team Player: collaborative, supportive, and proactive.

• Work with a collaborative, experienced team (4 core members and 2 contractors) who value clear communication and delivering excellent service.
• Gain exposure to fast-moving marketing and production projects.
• Build relationships with internal clients and trusted vendors.
• Fully remote role with a consistent, predictable schedule.

We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our culture values inclusion, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see

What you'll do here:

• Lead the strategy and execution across all demand generation efforts including paid media, ABM, and events.

• Own the marketing performance dashboard using data analytics to optimize marketing and drive measurable growth.

• Champion marketing performance measurement through advanced analytics, attribution modeling, and reporting.

• Build and manage a high-performing team passionate about lead generation and performance optimization.

• Develop coordinated acquisition and retention programs across channels to grow pipeline and increase CLTV.

• Collaborate cross-functionally with sales, customer success, product development, and product marketing to optimize the buyer journey.

• Experiment, test, iterate—continuously improving programs with data at the core.

• Lead marketing operations teams to optimize lead quality, improve conversion rates, and accelerate pipeline through the funnel.

• Drive marketing-sourced and marketing-influenced pipeline through a combination of acquisition and acceleration programs.

• Partner with the digital experience team on execution of global paid media and digital experience delivery to generate and convert demand at scale.

• Continuously test, iterate, and improve lead generation and conversion strategies based on data and insights.

Skills you will need here:

• 10+ years of B2B marketing experience, with 3–5 years in a senior growth/demand leadership role.

• Expertise in paid acquisition, ABM strategy, and event marketing.

• Deep knowledge of performance analytics, attribution, and funnel optimization.

• Proven success scaling marketing programs that directly drive revenue.

• Strong leadership and collaboration skills—you know how to encourage teams and align cross-functional partners.

• Experience partnering with sales teams to build alignment and optimize the handoff and follow-up of leads.

• Strong analytical approach with hands-on experience using attribution, performance dashboards, and return on investment analysis to guide strategy.

• Excellent communication and collaboration skills; able to influence at all levels of the organization.

Infosec, a Cengage Group company, believes knowledge is power when fighting cybercrime. We help IT and security professionals advance their careers with skills development and certifications while empowering all employees with security awareness and privacy training to stay cyber safe at work and home. It’s our mission to equip all organizations and individuals with the know-how and confidence to outsmart cybercrime. We've been named to Madison's Top Workplaces and Chicago's Best Places to Work, and pride ourselves on our employee culture.

Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.

Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at or at +1 ( .

About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here ( to learn more about our Total Rewards Philosophy .

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.

$138,200.00 - $180,000.00 USD

Cengage Group , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.

We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Warning: Be aware, there has been an increase of targeted recruitment scams perpetrated by bad actors falsely providing job offers on behalf Cengage Group to candidates as a means of obtaining personal information. Note that Cengage will always interview candidates via live in-person meetings, phone calls and video calls before an offer would be extended. Also, be sure to check that communication is coming from an @cengage.com email address.

Seeking an experienced Business Development project manager to partner with internal stakeholders in the pursuit of winning new business for our high threshold Occupier clients. You will be responsible for leading proposals and presentations, providi Marketing Specialist, Marketing, Business Development, Specialist, Senior, Leadership, Property Management, Business Services

• We are hiring for aMarketing Intern position to start in August .
• Location : 2405 W 1st Street PO Box 680 Grimes, IA Note: online applications accepted only.
• Schedule : To be determined based on class schedule and business needs.
• Pay Rate: $18.00 per hour.

We Make Applying Easy! Want to apply to this job via text messaging? Text JOB to 75000 and search requisition ID number 1442854.

The advertised program is a conversational recruiting assistant that helps you apply to jobs with Compass Group. Message frequency varies. Message and data rates may apply. Text STOP to opt out or HELP for help. Terms and conditions:

Diversity of thought and inclusion for all is what drives our success - we invite you to start your journey with us today!

Chartwells K12's goal is to make sure students leave the cafeteria happier and healthier than they came in, by serving food kids love to eat and creating custom dining programs. With more than 16,000 associates in 4,300 schools, ranging from large public institutions to small charter and private schools, Chartwells K12 is built on decades of food, education and operational experience driven by top culinary, nutrition, wellness, and sustainability talent. For more information, visit

JOB SUMMARY

Working as aMarketing Intern , you'll collaborate with on-site operations, culinary and nutrition team members to execute student experience programs. Areas of responsibility include the cafeteria environment (decor, signage and merchandising), student engagement and nutrition education programs, hospitality, and promotions.

You'll partner with the school district's communication team to engage and inform key stakeholders - clients, school staff, parents and students.

Excellent communication skills are essential, along with solid strategic thinking and a service-oriented approach.

Key Responsibilities:

• Execute marketing programs in partnership with operators and regional support teams to ensure continued engagement from student, clients and communities
• Train and support operators in the implementation of student-facing and front-of-house programs, systems, and processes
• Customize marketing materials - e.g. social media posts, flyers, brochures and client presentations - and coordinate with district communications teams to execute
• Conduct focus groups to understand what students and parents are looking for in the school meal program and identify areas for improvement
• Assess the front-of-house operations for the student experience, operating standards, and signature programs being in place, and work with operators to monitor results and improve over time
• Collect data and report on return on investment and key performance metrics

Preferred Qualifications:

• 2nd or 3rd year marketing student
• Marketing experience preferred
• Ability to present to large groups
• Knowledge of merchandising and promotions
• Excellent writing skills

This position is paid, but not eligible for benefits such as medical, relocation, or housing.

About Compass Group: Achieving leadership in the foodservice industry

Compass Group is an equal opportunity employer. At Compass, we are committed to treating all Applicants and Associates fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law.

Qualified candidates must be able to perform the essential functions of this position satisfactorily with or without a reasonable accommodation.Disclaimer: this job post is not necessarily an exhaustive list of all essential responsibilities, skills, tasks, or requirements associated with this position. While this is intended to be an accurate reflection of the position posted, the Company reserves the right to modify or change the essential functions of the job based on business necessity.

Applications are accepted on an ongoing basis.

Chartwells K-12 maintains a drug-free workplace.

GlobalVetLink is a fast-growing B2B SaaS company that provides innovative software solutions to the veterinary industry. We’re on a mission to simplify the vet industry’s non-billable processes, driving efficiency, accuracy, and peace of mind for clinic staff. Job Summary GlobalVetLink is looking for a dynamic marketing leader with proven success in partnering closely with sales to grow existing channels and establish new markets to exceed revenue targets. This role is responsible for our business-to-business marketing strategy, including market solutions, brand, demand generation, and channel marketing initiatives that translate into increased revenue. This position reports to the CEO and is a key member of the company's leadership team. Key Responsibilities: Develop, support, and optimize our marketing team while collaborating across the organization to establish workflows and processes that scale. Lead the development and execution of our marketing strategy and go-to-market efforts. Scale and lead a high-performing, A-player team, guiding them with a cohesive growth plan, and using a data-informed mindset to drive results. Obsess over results and continuously iterate and innovate on GTM strategy & execution to drive business efficiency. Leverage and evaluate a mix of marketing channels—including social media, industry publications, PPC, and partners—to optimize demand generation and maximize reach. Lead content creation efforts, including thought leadership, case studies, customer testimonials, and other assets that highlight the value we deliver and address customer needs. Dive deeply into customer insights, identifying their pain points, jobs to be done, and desired outcomes, to create highly relevant and impactful messaging and campaigns. Marketing Strategy and Execution: Develop and refine our brand story, ensuring it resonates with our target audience, communicates our unique value proposition, and builds lasting trust and loyalty. Oversee and lead omni-channel marketing strategy, planning and execution. Enhance brand and product strategies across all customer touchpoints by creating meaningful, integrated, encompassing campaigns that deliver awareness, acquire new customers, and drive traffic and conversion. Own testing roadmaps and conduct and track in-depth A/B testing on marketing creative, landing pages, and conversion funnels to drive continuous improvement. Digital/web Marketing: Create tailored social media strategies to drive customer acquisition through Google, Instagram, TikTok, YouTube, and Facebook platforms. Lead a performance marketing strategy encompassing paid social, paid search, and affiliates, as well as new and emerging performance marketing channels. Develop and execute on a website and e-commerce experience roadmap that delivers best-in-class UX and purchasing experiences to funnel conversion. Reporting & Analysis: Implement systems and processes that produce industry-standard, full marketing funnel metric tracking used for real-time decision making and analysis (ie full, through-funnel tracking from impression/first click to customer sign up). Establish team KPIs, track performance, and report regularly to the CEO with insights and recommendations for improvement. Define, measure, and evaluate channel performance against goals, sharing insights with the team weekly, monthly, and quarterly. Analyze customer LTV and CAC by channel and track through the entire customer journey. Build and scale a high-performing team, ensuring a strong culture of collaboration, performance, and customer-centricity. Foster an environment of continuous improvement and learning, encouraging the marketing team to refine skills and strategies. Qualifications: 10+ years of experience in B2B marketing; 5+ years leading a team; 3+ years in SaaS. Experience in the veterinary industry is not required but is strongly preferred. Deep experience designing and implementing marketing strategies and demand-generation programs that have consistently contributed to meeting/exceeding revenue targets. Deep systems implementation and operational experience, particularly as it relates to digital platforms such as Google (search, display, youtube, etc), TikTok, Meta, etc. as well as back-end supporting software (corporate website/customer sign-up, Hubspot, Salesforce, etc). Experience with a mix of product-led growth/self-service models, sales, and channel strategies. 3+ years demonstrated strength using social media marketing to drive customer acquisition at scale. Proven success scaling a B2B marketing team in a SaaS growth environment. A proven track record of tying marketing efforts directly to revenue. Experience using a mix of channels to drive demand and continuously test and improve performance. Strong brand experience and storytelling abilities to engage target audiences. Proven ability to build positive relationships and influence within and outside areas of control. Customer-obsessed: You care deeply about building the best possible experience for our customers, and leverage data, testing, and market research to continuously improve customer value. Other Information: Location: Remote (bonus points for living in the Des Moines, IA or Denver, CO metro areas). Compensation: $150,000 - $170,000 base salary + bonus. Benefits: 401k matching, medical, dental and vision healthcare coverage, generous PTO policy, paid holidays, volunteer time off, paid parental leave, etc. GlobalVetLink has reviewed this job description to ensure that essential functions and basic duties have been included. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by the department supervisor as deemed appropriate. Apply for this job #J-18808-Ljbffr

GlobalVetLink is a fast-growing B2B SaaS company that provides innovative software solutions to the veterinary industry. We’re on a mission to simplify the vet industry’s non-billable processes, driving efficiency, accuracy, and peace of mind for clinic staff. Job Summary GlobalVetLink is looking for a dynamic marketing leader with proven success in partnering closely with sales to grow existing channels and establish new markets to exceed revenue targets. This role is responsible for our business-to-business marketing strategy, including market solutions, brand, demand generation, and channel marketing initiatives that translate into increased revenue. This position reports to the CEO and is a key member of the company's leadership team. Key Responsibilities : Develop, support, and optimize our marketing team while collaborating across the organization to establish workflows and processes that scale. Lead the development and execution of our marketing strategy and go-to-market efforts. Scale and lead a high-performing, A-player team, guiding them with a cohesive growth plan, and using a data-informed mindset to drive results. Obsess over results and continuously iterate and innovate on GTM strategy & execution to drive business efficiency. Leverage and evaluate a mix of marketing channels—including social media, industry publications, PPC, and partners—to optimize demand generation and maximize reach. Lead content creation efforts, including thought leadership, case studies, customer testimonials, and other assets that highlight the value we deliver and address customer needs. Dive deeply into customer insights, identifying their pain points, jobs to be done, and desired outcomes, to create highly relevant and impactful messaging and campaigns. Marketing Strategy and Execution : Develop and refine our brand story, ensuring it resonates with our target audience, communicates our unique value proposition, and builds lasting trust and loyalty. Oversee and lead omni-channel marketing strategy, planning and execution. Enhance brand and product strategies across all customer touchpoints by creating meaningful, integrated, encompassing campaigns that deliver awareness, acquire new customers, and drive traffic and conversion. Own testing roadmaps and conduct and track in-depth A / B testing on marketing creative, landing pages, and conversion funnels to drive continuous improvement. Digital / web Marketing : Create tailored social media strategies to drive customer acquisition through Google, Instagram, TikTok, YouTube, and Facebook platforms. Lead a performance marketing strategy encompassing paid social, paid search, and affiliates, as well as new and emerging performance marketing channels. Develop and execute on a website and e-commerce experience roadmap that delivers best-in-class UX and purchasing experiences to funnel conversion. Reporting & Analysis : Implement systems and processes that produce industry-standard, full marketing funnel metric tracking used for real-time decision making and analysis (ie full, through-funnel tracking from impression / first click to customer sign up). Establish team KPIs, track performance, and report regularly to the CEO with insights and recommendations for improvement. Define, measure, and evaluate channel performance against goals, sharing insights with the team weekly, monthly, and quarterly. Analyze customer LTV and CAC by channel and track through the entire customer journey. Build and scale a high-performing team, ensuring a strong culture of collaboration, performance, and customer-centricity. Foster an environment of continuous improvement and learning, encouraging the marketing team to refine skills and strategies. Qualifications : 10+ years of experience in B2B marketing; 5+ years leading a team; 3+ years in SaaS. Experience in the veterinary industry is not required but is strongly preferred. Deep experience designing and implementing marketing strategies and demand-generation programs that have consistently contributed to meeting / exceeding revenue targets. Deep systems implementation and operational experience, particularly as it relates to digital platforms such as Google (search, display, youtube, etc), TikTok, Meta, etc. as well as back-end supporting software (corporate website / customer sign-up, Hubspot, Salesforce, etc). Experience with a mix of product-led growth / self-service models, sales, and channel strategies. 3+ years demonstrated strength using social media marketing to drive customer acquisition at scale. Proven success scaling a B2B marketing team in a SaaS growth environment. A proven track record of tying marketing efforts directly to revenue. Experience using a mix of channels to drive demand and continuously test and improve performance. Strong brand experience and storytelling abilities to engage target audiences. Proven ability to build positive relationships and influence within and outside areas of control. Customer-obsessed : You care deeply about building the best possible experience for our customers, and leverage data, testing, and market research to continuously improve customer value. Other Information : Location : Remote (bonus points for living in the Des Moines, IA or Denver, CO metro areas) Compensation : 150,000 - $170,000 base salary + bonus. Benefits : 401k matching, medical, dental and vision healthcare coverage, generous PTO policy, paid holidays, volunteer time off, paid parental leave, etc. GlobalVetLink has reviewed this job description to ensure that essential functions and basic duties have been included. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by the department supervisor as deemed appropriate. J-18808-Ljbffr Create a job alert for this search #J-18808-Ljbffr

Company DescriptionWhy Wellmark: We are a mutual insurance company owned by our policy holders across Iowa and South Dakota, and we've built our reputation on over 80 years' worth of trust. We are not motivated by profits. We are motivated by the well-being of our friends, family, and neighbors-our members. If you're passionate about joining an organization working hard to put its members first, to provide best-in-class service, and one that is committed to sustainability and innovation, consider applying today! Learn more about our unique benefit offerings here. Want to know more? You can learn about life at Wellmark here.Job DescriptionAs a Marketing Operations Specialist, you'll play a critical role in enabling marketing and corporate communications capabilities across the organization. You will support the operational backbone of the Marketing function, bringing together processes, technology, and performance metrics to ensure efficiency, alignment, and continuous improvement. This role is highly collaborative, working across business and technology teams to identify capability gaps, inform business cases, and help guide implementation efforts that enable high-performing, insight-driven marketing. From process development and system enhancements to technical issue resolution and roadmap execution, you'll be instrumental in driving measurable value for our marketing and communications ecosystem. Ideal candidates are proactive, possess strong problem-solving and critical-thinking capabilities, and have a knack for turning complex details into understandable business cases. You are curious, agile-minded, and understand how to define and demonstrate business value. You bring structure to ambiguity, communicate clearly with diverse stakeholders, and are energized by collaboration. If you are someone who loves making things work more efficiently, believes in the power of marketing to drive impact, and enjoys being part of a team that continuously learns and improves, we would love to hear from you! QualificationsRequired:Bachelor's degree in related field or direct and equivalent experience.3+ years of experience in marketing and MarTech, systems administration, or related experience. Adobe Experience Cloud and Microsoft. Technical aptitude to learn new software quickly. Experience combining technical expertise with knowledge of operational business processes, system monitoring tools, troubleshooting, and performance governance.Experience in workflow management or process development of business applications or systems. Ability to apply an understanding of agile methodology and utilize agile principles to benefit the organization.Strong critical thinking and problem-solving skills. Ability to analyze information and evaluate complex workflows, data, and systems. Strong attention to detail. Ability to identify issues or inconsistencies; obtains relevant information, relates and compares data from different sources and identifies alternative solutions. Skilled in agile processes and principles, including documentation of features, user stories, and acceptance criteria. Familiar with principles of product development flow. Demonstrated ability to communicate how requirements and user stories align to business strategy. Familiarity with regulatory standards, accreditation standards, or guidelines including interpretation of technical specifications for data file and system upgradesExcellent verbal and written communication skills, to both technical and non-technical audiences; can translate concepts clearly and concisely to individuals and groups. Ability to collaborate with internal and external stakeholders/vendors, demonstrated through successful building of rapport, trust and established relationships.Ability to partner with different business and technical areas of the company.Proactive, self-starter with effective time management skills. Results oriented and successful at managing changing, conflicting/multiple priorities.Preferred:Experience working in a health insurance or healthcare-related marketing environment or other highly regulated industries.Experience working in an agile operating model, fostering an agile mindset, and contributing to product optimizations and outcomes.Additional Informationa. Identify marketing and corporate communications capability gaps and opportunities; coordinate and facilitate conversations with business and technology to align on opportunities and timeline.b. Gather, analyze, and define value metrics in support of business cases aligned with strategic objectives.c. Coordinate work scope definition with cross-functional teams by identifying and documenting a business case that includes collaborating with key stakeholders including the core system or process users, business partners, technology, architecture, data teams, legal and compliance.d. Consistently communicate and collaborate with product team members, technology, and other stakeholders for the purpose of aligning business requirements and solutions to meet customer expectations.e. Collaborate with cross-functional teams to execute the product roadmap, gather user feedback, and iterate quickly to ensure continuous delivery of valuable and relevant product enhancements.f. Collaborate with product team members and business stakeholders to confirm desk-level procedures and process/system documents are created/updated.g. Effectively and proactively identify marketing technology stack issues, root causes, estimated timeline for fixes and/or workarounds by being the liaison between Technology and Marketing and Corporate Communications.h. Utilize tracking tools to ensure requirements are documented accurately with dependencies identified and that those requirements are being implemented timely based on priority and deadlines.i. Serve as an active member in the team's scrum events including stand-ups, story refinement, backlog grooming, demos, PI Planning Events, and team retrospectives.j. Keep informed, support, and adhere to regulations and required system upgrades to ensure systems and processes are compliant and procedures are updated.k. Develop key communication updates to stakeholders to ensure continued alignmentm. Monitor production support metrics of system and/or application(s) being supported to quantify defect issue occurrences, trends, and patterns, to further identify opportunities for efficiencies or enhancements.n. Other duties as assigned.An Equal Opportunity EmployerThe policy of Wellmark Blue Cross Blue Shield is to recruit, hire, train and promote individuals in all job classifications without regard to race, color, religion, sex, national origin, age, veteran status, disability, sexual orientation, gender identity or any other characteristic protected by law.Applicants requiring a reasonable accommodation due to a disability at any stage of the employment application process should contact us at inform us if you meet the definition of a "Covered DoD official".

Associate Director, Established Brands Marketing

Position Summary

The Associate Director, Established Brands Marketing is responsible for driving marketing strategy and execution for late-lifecycle brands, ensuring continued performance and smooth strategy transitions as products approach loss of exclusivity (LOE). This role will focus on maximizing brand value, optimizing commercial investments, and managing brand evolution within Otsuka's CNS portfolio. The individual will work closely with market access, sales, medical affairs, and finance to implement commercial strategies that sustain product revenue and market positioning.

Key Responsibilities

• Brand Strategy & Lifecycle Management: Lead marketing for established brands like Nuedexta, ensuring strategic transitions, continued performance, and LOE preparedness.

• Commercial Execution: Develop and execute marketing plans that sustain brand revenue, optimize promotional spend, and drive post-LOE opportunities.

• Cross-Functional Collaboration: Work closely with, market access, Finance, Commercial operations, and medical teams to ensure seamless execution of brand strategies

• Market Insights & Competitive Intelligence: Monitor market dynamics, competitor activity, and reimbursement changes to refine marketing strategies and respond to evolving conditions.

• Performance Monitoring & Optimization: Track key performance indicators (KPIs), adjust marketing tactics based on data insights, and implement cost-effective promotional strategies.

• Vendor & Agency Management: Oversee agency relationships to ensure effective execution of brand initiatives while optimizing resource allocation.

• Portfolio Planning: As needed, support the team with relevant early commercialization work and planning within CNS

Qualifications & Key Competencies

• Bachelor's degree in Business, Marketing, or a related field; MBA preferred

• 6+ years of experience in pharmaceutical or biotech marketing, with experience in late-lifecycle brand management or LOE strategy preferred.

• Strong understanding of market access, reimbursement, and commercialization strategies

• Proven ability to develop and execute marketing plans for mature brands

• Strong cross-functional collaboration skills, with experience working with sales, market access, and medical teams

• Analytical mindset, with the ability to track performance metrics and optimize investments

• Experience in budget management and vendor oversight

• Ability to work in a matrixed environment and manage multiple priorities

• This role is critical in ensuring Otsuka's established brands continue to perform effectively while transitioning through late-lifecycle management.

Competencies

Accountability for Results - Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.

Strategic Thinking & Problem Solving - Make decisions considering the long-term impact to customers, patients, employees, and the business.

Patient & Customer Centricity - Maintain an ongoing focus on the needs of our customers and/or key stakeholders.

Impactful Communication - Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.

Respectful Collaboration - Seek and value others' perspectives and strive for diverse partnerships to enhance work toward common goals.

Empowered Development - Play an active role in professional development as a business imperative.

Minimum $164,530.00 - Maximum $245,985.00, plus incentive opportunity: The range shown represents a typical pay range or starting salary for candidates hired to perform the work. Other elements may be used to determine actual salary such as the candidate's job experience, specific skills, and comparison to internal incumbents currently in role. This information is provided to applicants in accordance with states and local laws.

Company benefits : Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.

Come discover more about Otsuka and our benefit offerings; .

Disclaimer:

This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.

Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request ( ) .

Statement Regarding Job Recruiting Fraud Scams

At Otsuka we take security and protection of your personal information very seriously. Please be aware individuals may approach you and falsely present themselves as our employees or representatives. They may use this false pretense to try to gain access to your personal information or acquire money from you by offering fictitious employment opportunities purportedly on our behalf.

Please understand, Otsuka will never ask for financial information of any kind or for payment of money during the job application process. We do not require any financial, credit card or bank account information and/or any payment of any kind to be considered for employment. We will also not offer you money to buy equipment, software, or for any other purpose during the job application process. If you are being asked to pay or offered money for equipment fees or some other application processing fee, even if claimed you will be reimbursed, this is not Otsuka. These claims are fraudulent and you are strongly advised to exercise caution when you receive such an offer of employment.

Otsuka will also never ask you to download a third-party application in order to communicate about a legitimate job opportunity. Scammers may also send offers or claims from a fake email address or from Yahoo, Gmail, Hotmail, etc, and not from an official Otsuka email address. Please take extra caution while examining such an email address, as the scammers may misspell an official Otsuka email address and use a slightly modified version duplicating letters.

To ensure that you are communicating about a legitimate job opportunity at Otsuka, please only deal directly with Otsuka through its official Otsuka Career website .

Otsuka will not be held liable or responsible for any claims, losses, damages or expenses resulting from job recruiting scams. If you suspect a position is fraudulent, please contact Otsuka's call center at: . If you believe you are the victim of fraud resulting from a job recruiting scam, please contact the FBI through the Internet Crime Complaint Center at: , or your local authorities.

Otsuka America Pharmaceutical Inc., Otsuka Pharmaceutical Development & Commercialization, Inc., and Otsuka Precision Health, Inc. ("Otsuka") does not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any Otsuka employee directly or through Otsuka's application portal without a valid written search agreement in place for the position will be considered Otsuka's sole property. No fee will be paid if a candidate is hired by Otsuka as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.