1062 Marketing jobs in Paramount

We are currently seeking an experienced Director, Marketing who will handle product and marketing campaign strategy for multiple artists and projects across the IGA roster. This person will work closely with the Department Head and all other departments within IGA: A&R, Revenue, Creative, Digital, PR, Radio to develop and execute fully integrated, progressive and innovative marketing strategies for a range of artists – from new signings to global superstars. This person should have a strong understanding of artist development; streaming, digital and traditional retail/revenue business; live touring, events and festivals; creative and content strategy; long-term budget and P+L management; artist relations and the ability to collaborate with artists and music executives daily in and out of the office.

How you’ll CREATE:

• Develop and execute marketing strategy for artists’ music and music-related products across the IGA roster. These include but are not limited to: single / EP /albums, music videos and video content, merchandise and direct-to-consumer business.
• Collaborate with key internal stakeholders across A&R, Retail + Revenue, Product Development, Digital, TV & Film Licensing, and Artist Management to support priority projects, artists, and brands.
• Help guide and execute artist branding, creative materials and original content specific to each campaign.
• Proactively communicate goals and project analysis with all departments inside the company, and to artist management and agents.
• Regularly interface with artists and management on all aspects of commercial release plan and marketing strategy to ensure the success of the project.
• Understand and analyze the constant flow of streaming, sales, radio and social data and adjust marketing strategies accordingly.
• Understand and implement innovative digital marketing

Bring your VIBE:

• 6+ Years’ Experience, Marketing Director / Product Manager
• Experience working with record companies, artist management, talent agencies
• Strong ability to successfully define and drive project management and execution
• Creative thinker with ability to generate innovative marketing ideas
• Strong understanding of DSP trends and emerging streaming business (Spotify, Apple, Soundcloud, YouTube)
• Social media savvy, with experience on platforms and understanding of associated data
• Strong skills in communication, presentation, writing, and able to work well cross-functionally
• Proficient with Word, Excel, PowerPoint, Nielson statistics analysis (Soundscan, Mediabase)
• Bachelor’s Degree

Interscope Geffen A&M Records ("IGA") is home to some of the biggest artists in the world including: U2, Eminem, Kendrick Lamar, J Cole, Lady Gaga, and many more. As a leader in the music industry, we are always looking for talented and driven individuals to join our family.

Your Next ROLE:

As the Associate Manager, Content, you’ll support the growth and editorial strategy of IGA’s artist and non-artist-specific digital brands. In this role, you’ll be responsible for content creation, building reports to highlight department progress, and contributing editorial ideas. You’ll collaborate closely with the Director and Sr. Director of Owned & Operated to ensure our strategy aligns with IGA’s broader digital marketing and brand initiatives.

How You’ll CREATE:

• Source and schedule engaging content to grow social media accounts.
• Pull and analyze performance data to create clear, visually compelling reports.
• Monitor social trends and conversations related to Hip-Hop and digital culture; share relevant insights with the team.
• Maintain a content calendar that reflects key marketing moments and campaigns, while contributing creative ideas to amplify them.

Bring Your VIBE:

• Proven experience managing social media pages, ideally in Hip-Hop or adjacent cultural spaces.
• Strong understanding of social algorithms, trends, and tactics for content-driven growth.
• Passion for digital culture and community engagement, especially with niche audiences.
• Excellent analytical skills, with a data-driven mindset for optimizing performance.
• Demonstrated ability to build visually compelling, insight-rich reports.
• Strong knowledge of Canva (or similar tools) for quick asset creation.
• Excellent attention to detail and strong writing skills.
• Ability to adapt to a fast-paced environment.
• Strong organizational skills and a proactive, solution-oriented mindset.

Interscope Geffen A&M Records (“IGA”) is home to some of the biggest artists in the world including: U2, Eminem, Kendrick Lamar, Lady Gaga, Olivia Rodrigo and many more. As a leader in the music industry, we are always looking for talented and driven individuals to join our family.

How we LEAD:  

We are seeking an Marketing Coordinator to provide support to the Urban Marketing Team and general day-to-day office work. This position is responsible for assisting the department in marketing activities surrounding our releases including budget management, processing marketing department-related invoices, and routing of key marketing information.  The position also provides other departmental support as needed (including booking travel, routing vendor contracts, and assisting with calendars and expenses).

How you’ll CREATE:

• Support of product managers in the execution of marketing plans and strategy 

• Submit and monitor art or video requests to completion for any marketing assets needed (invites, posters, pseudo videos, etc.) 

• Create and update all one-sheets, timelines, quote sheets, and any other project-related documents 

• Collect and organize all artist assets (photos, artwork, logos, music, bio, etc.)

• Shipping coordination 

• Coordinating marketing tools and assets for campaigns 

• Assist in scheduling meetings and providing agendas along with other support as required

• Actively participate in team meetings, discussions, and planning activities

• Other duties as assigned

Bring your VIBE:

• 1 - 3 years of experience in office administrative capacity (the music marketing industry preferred)

• Experience working with Microsoft Word - Excel, PowerPoint and Outlook.

• Proficiency in Adobe creative suite (Photoshop, Illustrator, After Effects, Premiere) preferred

• BS/BA (Business Administration or Marketing preferred)

• Ability to communicate with various roles within company

• Excellent verbal and written communication skills

• Strong analytical approach to problem-solving

• Must be self-directed and extremely well organized.

• Ability to work independently and as part of a team in a fast-paced environment. Must be able to work under time constraints.

• Ability to multi-task and juggle competing priorities.

• Ability to keep information confidential

Capitol Music Group is seeking a digitally savvy, pop culture-obsessed, and highly organized Manager, Global Viral Marketing to join our Global Marketing team. This role is ideal for a creative and analytical thinker who thrives in a fast-paced, digital-first environment. The ideal candidate will have demonstrable experience in short-form content strategy, data analytics, audience acquisition, and fandom building across global markets. The primary focus of this position is to conceive and execute pervasive short-form and social media campaigns aimed at key ex-US markets – with key objectives of driving global narrative conversation, increasing artist awareness, and boosting consumption by identifying and leveraging local cultural touchpoints.  A passion for staying ahead of trends in social media, digital content, and pop culture is essential.

How You'll Create:

Campaign Development & Execution:

Develop and implement powerful, impactful short-form and social media campaigns that resonate on a global scale, particularly in key ex-US markets.

Collaborate with local market teams to identify and utilize cultural touchpoints for audience acquisition, engagement and other label objectives (maximizing eCommerce revenue, consumption, short-form volume and overall artist awareness).

Global & Local Strategy Integration:

Align global marketing strategies with local market insights to create cohesive and impactful campaigns.

Drive global narrative conversation while ensuring campaigns are tailored to local audiences to maximize relevance and impact.

Community Engagement:

Build and maintain a comprehensive database of key ex-US music communities, fan groups, creators, and cultural tastemakers.

Engage with and foster relationships within these communities to amplify campaign reach and effectiveness.

Data & Analytics:

Monitor and analyze campaign performance to optimize strategies and tactics.

Provide regular reports and insights to senior management on campaign success and areas for improvement.

Collaboration & Communication:

Work closely with global marketing leads and the Los Angeles-based viral marketing team to ensure alignment and synergy; specifically championing campaign execution and engagement ex-US.

Maintain open communication with the head of international and head of digital, providing updates and insights as needed.

Bring Your Vibe:

Bachelor’s degree in Marketing, Communications, or a related field. Minimum of 5 years of experience in social media marketing, with a focus on short-form content and viral campaigns. Proven track record of successful campaign development and execution in international markets. Strong understanding of global and local cultural trends and the ability to identify key touchpoints for audience engagement. Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and regions. Proficiency in social media analytics and reporting tools. Passion for music and a deep understanding of the music industry and fan communities.

Desired Skills:

Creative thinker with the ability to generate innovative campaign ideas. Strong project management skills and the ability to handle multiple campaigns simultaneously. Experience in building and maintaining databases of influencers and fan communities. Ability to work in a fast-paced environment and adapt to changing priorities.

How we LEAD: 

UMG Global Audience Development is seeking a creative and collaborative Manager, International Audience Development to cultivate strategic relationships with key partners in international markets across the business and work closely with US label international marketing teams to ensure consistent amplification of key artist priorities. You will assist in the creation of global CRM campaigns for implementation at a local market level.  You will be highly organized, detail-oriented, and great at prioritizing what needs to get done now, while managing long term strategic initiatives. 

You are a data-driven CRM marketing expert with a passion for collaboration and relationship building. You thrive in a fast-paced environment and have a strong understanding of email marketing, overall marketing strategy, best practices, user journeys, and performance optimization. You are highly analytical and strategic, yet creative in your approach to problem solve. With an eye for detail and a proactive mindset, you enjoy collaborating cross-functionally with many stakeholders.

How you’ll CREATE:

• Lead global CRM campaigns with end-to-end execution, including project planning, project management and evaluating campaign performance
• Regularly share best practices and industry trends across a broad network of international stakeholders
• Partner with cross-functional teams, including eCommerce, Label, Creative, Analytics and Product, to drive cohesive marketing strategies
• Lead CRM strategy calls with 38+ ex-US audience teams across multiple time zones 
• Identify new audience growth and ecommerce opportunities across priority artist roster 
• Continuously analyze performance data, implement testing strategies, and iterate on campaigns to maximize engagement and conversions
• Promote a culture of collaboration, innovation, and continuous advancement across an extensive group of international partners
• Provide regular reporting on campaign performance, delivering insights and recommendations to stakeholders and leadership

 Bring your VIBE:

• 5+ years of experience in email marketing, relationship management, and marketing strategy  – international experience is a plus
• Expertise in email and SMS marketing best practices, including customer segmentation, journey mapping, compliance, deliverability, and performance optimization
• Strong analytical skills with the ability to interpret data and translate insights into action
• Culturally sensitive and able to navigate various stakeholders diplomatically
• Excellent organizational and project management skills, with the ability to manage multiple time sensitive projects with competing deadlines
• Strong communication skills with experience presenting data-driven insights to stakeholders and leadership
• Must have a 'can do' attitude with an entrepreneurial mindset and be comfortable working in a dynamic, unstructured environment on complex projects
• Knowledge of data privacy regulations (GDPR, etc.) 
• Experience with ESPs, as well as basic knowledge of HTML and CSS
• Experience with Shopify is a plus

How we LEAD:

Virgin Music Group is currently seeking a Manager, Digital Marketing for our Beverly Hills, CA office. The Manager will lead digital, social media content and fan community management initiatives for a VMG roster of priorities in the market. They are responsible for constructing comprehensive digital media album campaigns including but not limited to: implementing tools and platforms to increase fan engagement, social media strategy, digital partner management, etc.

How You’ll CREATE:

• Strategize the digital narrative, short form video and content aspects of digital marketing campaigns for a roster of priority artists spanning the genres of Pop, Alternative, Rock, K-Pop, Electronic, Hip-Hop and more.
• Strategize creator and influencer campaign initiatives in support of artist releases - inclusive of working with agencies and developing 1:1 relationships with key content creators and channels.
• Manage cross-platform social media content calendars and digital fan engagement experiences.
• Build and manage an artist’s owned audience by increasing data capture via CRM strategy - including but not limited to Pre-Save, SMS and newsletter marketing.
• Monitor the wider social media and digital landscape for relevant trends, content opportunities and initiatives to best serve current campaigns.
• Contribute to and work with paid media department on digital advertising spends, budgets and viral/creator campaign strategy.
• Collaborate with internal departments (marketing, production, insights, promotion, commercial and program enterprises) to execute effective interactive strategies.
• Manage multiple campaigns in a fast-paced, entrepreneurial environment.
• Liaise with 3rd party vendors in the content creation, fan building and social community management marketplace.
• Maintain professional relationships with artists, label and management partners.
• Troubleshoot administrative and support queries across social media platforms.
• Utilize insights from a variety of analytics platforms to assess campaign performance, amplification opportunities and measure success.
• Author campaign decks and documents for presentation to internal Virgin Music Group teams, label and artist partners, digital marketing partners and DSPs.

Bring Your VIBE

• Proficiency in Adobe Creative Cloud program suite (with focus on After Effects, Photoshop, Premiere Pro, Illustrator, InDesign)
• Proficiency in Microsoft Office (Word, Excel, Powerpoint, etc) and/or Apple iWork (Numbers, Keynote, Pages, etc) program suites
• Proficiency in social media AR and Effect template creations (TikTok Effect House, CapCut, Spark AR, Snap Lens Studio, etc)

• Experience with audience and social media music analysis platforms: Chartmetric, Co:brand, MelodyIQ, Trendpop, YouTube Studio, Meta Business Suite, etc. 

• Interest in gaming, metaverse and innovation spaces

• Passion for social media and short form video marketing.
• Must thrive in a team environment but be able to take initiative and work independently.
• Strong analytical skills with ability to create case-studies and campaign reporting decks.
• Candidate must be extremely organized and detail motivated and possess a high degree of confidentiality
• Degree in relevant field, and/or equivalent career experience
• Music industry or artist relation experience

Team Overview:

The Partner Labels Team is seeking a Coordinator, Global Marketing to support both the internal team as well as partner labels. The team is responsible for maintaining and enhancing the relationships with our growing list of UMG distributed labels. The services provided to these labels include commercial relations, international marketing, physical coordination, and troubleshooting. Across our labels, we work a diverse roster of artists and maintain priority relationships for the company. 

Support department with administrative duties:

• Provide administrative support for department head
• Facilitate calls and meetings, including organizing conference rooms and taking notes 
• Maintain priority department documents and international distribution lists
• Handle expenses, reconciliation, and processing
• Coordinate team calendars and travel
• Update department playlists with latest releases
• Lead emergency response / Floor Warden for the department
• Welcome guests and executives to office visits
• Coordinate system access and training sessions for systems and support Tech Services with the needs of our label partners 

Support our partner labels with Marketing, Commercial Services, and Production support:

• Collect and organize all Artist assets and marketing tools (photos, artwork, logos, music, bio, etc.) and oversee collation and distribution of marketing assets and reports to international partners
• Coordinate information, update, draft, and circulate overall agendas for meetings with international teams/management 
• Liaise with domestic product marketing team on creation of internationally focused one-sheets, assets, etc.
• Assisting the Commercial departments in New Release physical set up, from pre-order to release, including D2C marketing and sales
• Invoicing and communicating directly with vendors/consultants for payment processing
• Brainstorm and contribute ideas for single/album launch and overall international development
• Maintaining budgets and project marketing plans
• Support of core catalogue initiatives
• Ability to work and sometimes be responsive across multiple time zones
• Generate and maintain album launch schedules (domestic and international)
• Book and execute album and single release advertising with appropriate staff
• Update and maintain weekly marketing briefs for internal distribution
• Update weekly timelines for Artists’ projects
• Take meeting notes and distribute to the team within the same day
• Organize guest lists and distribute tickets for Artists’ shows in major markets
• Book travel for Artists, their teams, and contest winners for special events
• Plan, organize and execute industry and Artist events, including award show campaigns and listening events
• Oversee promotional and informational mailings
• Communicate between departments on assigned projects
• Update and maintain label initiation sheets. 
• Manage Uniport requests
• Generate monthly reference guides for global label priorities
• Update global release schedules for priority labels
• Conduct brand, sports, and lifestyle research and outreach