1833 Marketing jobs in Paramount

Interscope Geffen A&M Records (“IGA”) is home to some of the biggest artists in the world including: U2, Eminem, Kendrick Lamar, Lady Gaga, Olivia Rodrigo and many more. As a leader in the music industry, we are always looking for talented and driven individuals to join our family.

How we LEAD:  

We are seeking an Marketing Coordinator to provide support to the Urban Marketing Team and general day-to-day office work. This position is responsible for assisting the department in marketing activities surrounding our releases including budget management, processing marketing department-related invoices, and routing of key marketing information.  The position also provides other departmental support as needed (including booking travel, routing vendor contracts, and assisting with calendars and expenses).

How you’ll CREATE:

• Support of product managers in the execution of marketing plans and strategy 

• Submit and monitor art or video requests to completion for any marketing assets needed (invites, posters, pseudo videos, etc.) 

• Create and update all one-sheets, timelines, quote sheets, and any other project-related documents 

• Collect and organize all artist assets (photos, artwork, logos, music, bio, etc.)

• Shipping coordination 

• Coordinating marketing tools and assets for campaigns 

• Assist in scheduling meetings and providing agendas along with other support as required

• Actively participate in team meetings, discussions, and planning activities

• Other duties as assigned

Bring your VIBE:

• 1 - 3 years of experience in office administrative capacity (the music marketing industry preferred)

• Experience working with Microsoft Word - Excel, PowerPoint and Outlook.

• Proficiency in Adobe creative suite (Photoshop, Illustrator, After Effects, Premiere) preferred

• BS/BA (Business Administration or Marketing preferred)

• Ability to communicate with various roles within company

• Excellent verbal and written communication skills

• Strong analytical approach to problem-solving

• Must be self-directed and extremely well organized.

• Ability to work independently and as part of a team in a fast-paced environment. Must be able to work under time constraints.

• Ability to multi-task and juggle competing priorities.

• Ability to keep information confidential

How we LEAD: 

We are currently seeking an experienced Director, Marketing who will handle product and marketing campaign strategy for multiple artists and projects across the IGA roster. This person will work closely with the Department Head and all other departments within IGA: A&R, Revenue, Creative, Digital, PR, Radio to develop and execute fully integrated, progressive and innovative marketing strategies for a range of artists – from new signings to global superstars. This person should have a strong understanding of artist development; streaming, digital and traditional retail/revenue business; live touring, events and festivals; creative and content strategy; long-term budget and P+L management; artist relations and the ability to collaborate with artists and music executives daily in and out of the office.

How you’ll CREATE:

• Develop and execute marketing strategy for artists’ music and music-related products across the IGA roster. These include but are not limited to: single / EP /albums, music videos and video content, merchandise and direct-to-consumer business.
• Collaborate with key internal stakeholders across A&R, Retail + Revenue, Product Development, Digital, TV & Film Licensing, and Artist Management to support priority projects, artists, and brands.
• Help guide and execute artist branding, creative materials and original content specific to each campaign.
• Proactively communicate goals and project analysis with all departments inside the company, and to artist management and agents.
• Regularly interface with artists and management on all aspects of commercial release plan and marketing strategy to ensure the success of the project.
• Understand and analyze the constant flow of streaming, sales, radio and social data and adjust marketing strategies accordingly.
• Understand and implement innovative digital marketing

Bring your VIBE:

• 6+ Years’ Experience, Marketing Director / Product Manager
• Experience working with record companies, artist management, talent agencies
• Strong ability to successfully define and drive project management and execution
• Creative thinker with ability to generate innovative marketing ideas
• Strong understanding of DSP trends and emerging streaming business (Spotify, Apple, Soundcloud, YouTube)
• Social media savvy, with experience on platforms and understanding of associated data
• Strong skills in communication, presentation, writing, and able to work well cross-functionally
• Proficient with Word, Excel, PowerPoint, Nielson statistics analysis (Soundscan, Mediabase)
• Bachelor’s Degree

How we LEAD: 

UMG Global Audience Development is seeking a creative and collaborative Manager, Audience Development to ideate, build, and manage effective omni channel campaigns for Capitol Music Group’s Urban artists and their music fans. You will be highly organized, detail-oriented, and great at prioritizing what needs to get done now, while managing long term strategic initiatives. Focusing on connecting music fans with the right message, at the right time, you will turn insights into a strategic position that will achieve both artist and label business goals.

You are a data-driven CRM marketing expert with a passion for customer engagement and lifecycle marketing. You thrive in a fast-paced environment and have a strong understanding of email and SMS marketing best practices, user journeys, and performance optimization. You are highly analytical and strategic, yet creative in your approach to personalization and audience segmentation. With an eye for detail and a proactive mindset, you enjoy collaborating cross-functionally and leveraging insights to drive measurable results. 

How you’ll CREATE:

• Develop and execute a comprehensive email and SMS strategy, optimizing customer journeys, segmentation, and personalization to increase AOV, retention, and LTV. 

• Own the email and SMS marketing calendar, ensuring timely execution of campaigns that support business goals

• Continuously analyze performance data, implement testing strategies, and iterate on campaigns to maximize engagement and conversions. 

• Partner with cross-functional teams, including eCommerce, Label, Creative, Analytics and Product, to drive cohesive marketing strategies. 

• Drive learning and optimization through A/B testing, audience segmentation, and personalization tactics. 

• Stay ahead of industry trends and best practices in targeted marketing and CRM strategies to innovate and enhance retention efforts. 

• Provide regular reporting on email and SMS performance, delivering insights and recommendations to stakeholders and leadership. 

• Be an authority on copy and design, leveraging data to drive fan engagement, loyalty and lifetime value

• Contribute meaningful reports and analyses; translate analytical findings into clear, easily understandable, actionable insights that drive strong business strategy

 Bring your VIBE:

• 5+ years of experience in email marketing, with a deep appreciation and understanding of the urban music genre

• Expertise in email and SMS marketing best practices, including customer segmentation, journey mapping, compliance, deliverability, and performance optimization. 

• Strong analytical skills with the ability to interpret data and translate insights into action. 

• Experience with personalization, customer journey building, and retention-driving strategies. 

• Excellent organizational and project management skills, with the ability to manage multiple campaigns and deadlines. 

• Strong communication skills with experience presenting data-driven insights to stakeholders and leadership. 

• Must have a 'can do' attitude with an entrepreneurial mindset and be comfortable working in a dynamic, unstructured environment on complex projects

• Experience with ESPs and Attentive is a plus, as well as basic knowledge of HTML and CSS. 

• Experience in Adobe Suite (Photoshop, Illustrator, Dreamweaver, InDesign) required

How we LEAD: 

UMG Global Audience Development is seeking a creative and collaborative Senior Manager, Audience Development to lead the CRM strategy for Capitol Music Group. You will be highly organized, detail-oriented, and great at prioritizing what needs to get done now, while managing long term strategic initiatives. Focusing on connecting music fans with the right message, at the right time, you will turn insights into a strategic position that will achieve both artist and label business goals.

You are a data-driven CRM marketing expert with a passion for customer engagement and lifecycle marketing. You thrive in a fast-paced environment and have a strong understanding of email and SMS marketing best practices, user journeys, and performance optimization. You are highly analytical and strategic, yet creative in your approach to personalization and audience segmentation. With an eye for detail and a proactive mindset, you enjoy collaborating cross-functionally and leveraging insights to drive measurable results. 

How you’ll CREATE:

You will be responsible for leading and executing the email and SMS marketing strategy to drive retention, engagement, and revenue growth. This role will oversee a team of two and will drive customer journey mapping, segmentation strategies, and performance analysis to enhance the customer experience and maximize lifetime value. You will work cross-functionally with internal teams to align email and SMS initiatives with broader business objectives. 

Responsibilities include:

• Develop a Multi-Channel Communications Strategy: Craft and execute a data-led communications plan across email and SMS to drive engagement with targeted customer segment

• Oversee Day-to-Day Operations: Lead the end-to-end delivery of multi-channel campaigns, ensuring timely execution, high quality, and strong collaboration across teams

• Leverage Data-Driven Insights: Use customer and campaign insights to identify opportunities, guide strategic decisions, and continuously improve channel performance

• Implement Testing and Optimization: Champion a test-and-learn experimentation approach to refine messaging, targeting, and creative to optimise comms effectiveness

• Lead Cross-Functional Projects: Lead complex CRM projects, ensuring strategic alignment, managing risks, and driving outcomes that support wider business priorities

• Embrace Innovative Tools and Techniques: Stay ahead of CRM tech developments, adopting new tools and processes to improve efficiency and effectiveness

• Develop an In-Depth Knowledge of Our CRM Tools and Tech: Learn how our CRM technologies work to solve technical issues, identify efficiencies, and improve campaign delivery processes

• Proactively Support Business Goals: Understand broader Label business challenges and suggest CRM initiatives that help address them and drive commercial impact.

• Foster Strong Team and Stakeholder Relationships: Build solid relationships with cross-functional teams to enable the successful delivery of the Audience Strategy vision together

• Manage, Mentor, and Develop the Team: Provide clear leadership and direction to the CRM team, ensuring accountability, performance, and development. Act as a role model, fostering a high-performing, engaged, and inclusive team culture

 Bring your VIBE:

• 8+ years of experience in email marketing, with a deep appreciation and understanding of pop culture and the music industry

• Expertise in email and SMS marketing best practices, including customer segmentation, journey mapping, compliance, deliverability, and performance optimization. 

• Strong analytical skills with the ability to interpret data and translate insights into action. 

• Experience with personalization, customer journey building, and retention-driving strategies. 

• Excellent organizational and project management skills, with the ability to manage multiple campaigns and deadlines. 

• Strong communication skills with experience presenting data-driven insights to stakeholders and leadership. 

• Must have a 'can do' attitude with an entrepreneurial mindset and be comfortable working in a dynamic, unstructured environment on complex projects

• Experience with ESPs and Attentive is a plus, as well as basic knowledge of HTML and CSS. 

• Experience in Adobe Suite (Photoshop, Illustrator, Dreamweaver, InDesign) required

How we LEAD:  

Interscope Geffen A&M Records (“IGA”) is home to some of the biggest artists in the world including: U2, Eminem, Kendrick Lamar, J Cole, Lady Gaga, and many more. As a leader in the music industry, we are always looking for talented and driven individuals to join our family.

How you’ll CREATE

• Analyze airplay, streaming and other data and metrics.
• Prepare daily reports for the department.
• Compile assets to create artist event recaps.
• Prepare and execute artist radio station visits (interviews, performances, etc.).
• Compile liners and other artist content requests.
• Cover on-site touring initiatives (meet & greets, etc.)
• Cover radio events.
• Manage/distribute concert and event tickets/guestlists.

Bring your VIBE

• Experience: 2+ years administrative assistant experience at a record label, talent agency, management company or similar business.
• Communication and Interpersonal Skills: Ability to collaborate effectively across teams and with external partners.
• Skills: Strong understanding of Microsoft Office Suite and Google Workspace.
• Detail oriented mindset.
• Proactive and solution focused.
• Must be flexible, able to multi-task, and manage time effectively in a fast-paced work environment.
• Travel required.
• Spanish proficiency is a plus.

Interscope Geffen A&M Records ("IGA") is home to some of the biggest artists in the world including: U2, Eminem, Kendrick Lamar, J Cole, Lady Gaga, and many more. As a leader in the music industry, we are always looking for talented and driven individuals to join our family.

Your Next ROLE:

As the Associate Manager, Content, you’ll support the growth and editorial strategy of IGA’s artist and non-artist-specific digital brands. In this role, you’ll be responsible for content creation, building reports to highlight department progress, and contributing editorial ideas. You’ll collaborate closely with the Director and Sr. Director of Owned & Operated to ensure our strategy aligns with IGA’s broader digital marketing and brand initiatives.

How You’ll CREATE:

• Source and schedule engaging content to grow social media accounts.
• Pull and analyze performance data to create clear, visually compelling reports.
• Monitor social trends and conversations related to Hip-Hop and digital culture; share relevant insights with the team.
• Maintain a content calendar that reflects key marketing moments and campaigns, while contributing creative ideas to amplify them.

Bring Your VIBE:

• Proven experience managing social media pages, ideally in Hip-Hop or adjacent cultural spaces.
• Strong understanding of social algorithms, trends, and tactics for content-driven growth.
• Passion for digital culture and community engagement, especially with niche audiences.
• Excellent analytical skills, with a data-driven mindset for optimizing performance.
• Demonstrated ability to build visually compelling, insight-rich reports.
• Strong knowledge of Canva (or similar tools) for quick asset creation.
• Excellent attention to detail and strong writing skills.
• Ability to adapt to a fast-paced environment.
• Strong organizational skills and a proactive, solution-oriented mindset.

How we LEAD:

UMG Global Audience Development is seeking a creative and collaborative Manager, Audience Development to ideate, build, and manage effective omni channel campaigns for Capitol Music Group’s pop + rock artists and their music fans. You will be highly organized, detail-oriented, and great at prioritizing what needs to get done now, while managing long term strategic initiatives. Focusing on connecting music fans with the right message, at the right time, you will turn insights into a strategic position that will achieve both artist and label business goals.

You are a data-driven CRM marketing expert with a passion for customer engagement and lifecycle marketing. You thrive in a fast-paced environment and have a strong understanding of email and SMS marketing best practices, user journeys, and performance optimization. You are highly analytical and strategic, yet creative in your approach to personalization and audience segmentation. With an eye for detail and a proactive mindset, you enjoy collaborating cross-functionally and leveraging insights to drive measurable results. 

How you’ll CREATE:

• Develop and execute a comprehensive email and SMS strategy, optimizing customer journeys, segmentation, and personalization to increase AOV, retention, and LTV

• Own the email and SMS marketing calendar, ensuring timely execution of campaigns that support business goals

• Continuously analyze performance data, implement testing strategies, and iterate on campaigns to maximize engagement and conversions. 

• Partner with cross-functional teams, including eCommerce, Label, Creative, Analytics and Product, to drive cohesive marketing strategies. 

• Drive learning and optimization through A/B testing, audience segmentation, and personalization tactics. 

• Stay ahead of industry trends and best practices in targeted marketing and CRM strategies to innovate and enhance retention efforts. 

• Provide regular reporting on email and SMS performance, delivering insights and recommendations to stakeholders and leadership. 

• Be an authority on copy and design, leveraging data to drive fan engagement, loyalty and lifetime value

• Contribute meaningful reports and analyses; translate analytical findings into clear, easily understandable, actionable insights that drive strong business strategy

 Bring your VIBE:

• 5+ years of experience in email marketing, with a deep appreciation and understanding of pop culture and the pop/rock music genre

• Expertise in email and SMS marketing best practices, including customer segmentation, journey mapping, compliance, deliverability, and performance optimization. 

• Strong analytical skills with the ability to interpret data and translate insights into action. 

• Experience with personalization, customer journey building, and retention-driving strategies. 

• Excellent organizational and project management skills, with the ability to manage multiple campaigns and deadlines. 

• Strong communication skills with experience presenting data-driven insights to stakeholders and leadership. 

• Must have a 'can do' attitude with an entrepreneurial mindset and be comfortable working in a dynamic, unstructured environment on complex projects

• Experience with ESPs and Attentive is a plus, as well as basic knowledge of HTML and CSS. 

• Experience in Adobe Suite (Photoshop, Illustrator, Dreamweaver, InDesign) required