Coordinator, Media Strategy & Planning

10176 New York, New York NBC Universal

Posted 1 day ago

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Job Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
Job Purpose:
The Media Strategy & Planning team is seeking a highly motivated individual with a passion for Entertainment. The Coordinator, Media Strategy & Planning is responsible for supporting the Director, Media and Manager, Media in the planning and execution of all paid media plans supporting NBC Entertainment & Peacock.
Essential Responsibilities:
+ Support the team in the development and execution of media strategies and plans for all supported shows
+ Oversee the delivery of all creative materials between NBCU creative groups and all external partners/vendors.
+ Coordinate with media agency of record to file and maintain agency presentations, flowcharts, authorizations, traffic instructions, and billing.
+ Maintain billing trackers and quarterly budget documents
+ Set up new vendors and troubleshoot invoice processing, as needed, to ensure timely payment.
+ Attend, Set Up and Participate in media briefing sessions, status meetings, agencies/vendor meetings, internal show meetings.
+ Assist the larger media organization with any ad-hoc projects/requests across NBCU brands
+ Troubleshooting and problem solving, working with internal teams and external agency partners to investigate and resolve campaign execution questions and issues.
+ Collaborate cross functionally with various marketing departments on wholistic plans
Basic Qualifications:
+ 1+ years of experience in media planning and buying. Media agency experience required.
+ Computer proficiency, particularly with Word, Excel, and PowerPoint.
+ Resourceful, organized, and process and detail oriented.
+ Team player
Desired Characteristics:
+ Bachelor's Degree in Liberal Arts, Marketing, Communications/Advertising, or Media Studies.
+ Ability to juggle multiple tasks in a deadline driven, fast paced environment.
+ Ability to stay organized and manage time wisely.
+ Knowledge of marketing, advertising, and media planning principles.
+ A love of the Entertainment industry.
+ Must have team spirit and be a self-motivator with a proactive nature and collaborative attitude.
+ Solid writing and organization skills.
+ Self-starter with good judgment and ability to work independently.
+ Ability to think creatively, strategically and technically
+ Flexibility to adjust schedule based on workload.
Additional Requirements:
+ Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
+ This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page ( of the Careers website. Salary range: $53,000- $58,000.
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to
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Manager, Paid Media Strategy & Activation

10261 New York, New York White & Case

Posted 11 days ago

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Firm Summary

White & Case is an elite global law firm serving leading companies, financial institutions and governments worldwide. Our long history as an international firm means we are perfectly placed to help our clients resolve their most complex legal challenges wherever they may be.

With lawyers operating from more than 40 locations, working in virtually every country of the world, we have invested heavily in building a high-quality full-service practice competing at the top of the market. We are distinguished by our on-the-ground presence in the world's key financial markets and our strengths in handling complex cross-border work.

It is not just about our global network of offices and shared service centers; it's the global interconnectedness of the Firm that our people, and our clients, value most. We work well together across geographic and practice boundaries. It is one of the reasons we attract and retain cross-border work.

Our lawyers are globally minded, enterprising, collaborative and committed to excellence. Our people represent 90 nationalities and speak 80 languages.

Position Summary

We are seeking an experienced and data-driven Manager to build, lead, and scale Paid Media Strategy & Activation within our newly formed Integrated Marketing team. The Integrated Marketing team plays a central role in delivering a modern, brand-led marketing strategy aimed at raising the profile of the Firm and supporting its growth ambitions. Under the leadership of a new Chief Marketing Officer, the wider Marketing & BD function at White & Case values team members who bring a broad range of experience and expertise, both from within and outside the legal industry. The team's collective objectives are to support the Firm's business goals, promote its global brand, and create a cohesive and compelling narrative that resonates with clients, prospects, and employees alike.

This role will be responsible for developing and executing a high-impact paid media strategy that supports brand awareness, client engagement, and business growth across key markets. This is a pivotal opportunity to create a performance-driven media ecosystem from the ground up at one of the world's most respected law firms.

Duties and Accountabilities 1
  • Strategic Leadership : Develop a firmwide paid media strategy rooted in relevant audience segments and aligned with global business objectives, brand positioning, and practice/industry priorities
  • Channel Management : Oversee planning, execution, and optimization across all paid media channels, including LinkedIn, Google Ads, programmatic display, paid social and native advertising
  • Agency & Vendor Management : Select, negotiate with, and manage external media agencies, media companies and platform partners to maximize performance and ROI
  • Cross-Functional Collaboration : Partner with content, digital, analytics, and business development teams to ensure cohesive messaging and measurable outcomes
  • Measurement & Reporting : Define KPIs and establish performance dashboards to track media efficiency, attribution, and impact on pipeline and brand health
  • Innovation & Best Practices : Stay ahead of industry trends, platform updates, the evolving media landscape, and regulatory changes to keep our paid media program cutting-edge and compliant
  • Team Development : Build and lead a high-performing team as the paid media program scales over time
Qualifications
  • Bachelor's degree in marketing, communications, or related field; MA, JD, or MBA a plus
  • At least six (6) years of experience in digital and paid media, preferably within a professional service or B2B environment; agency-side experience or experience working with global teams is a plus
  • Fluency in institutional audiences of importance, ranging from clients, recruits, media and other stakeholders
  • Strong grasp of media planning, performance analytics, audience targeting, and A/B testing
  • Experience in ad platforms (Google Ads, LinkedIn Campaign Manager, DSPs, etc.) and analytics tools (GA4, Tableau, Looker, etc.)
  • Excellent stakeholder management, communication, and presentation skills
  • Experience growing and leading an advanced team of media professionals that support multiple campaigns/initiatives simultaneously
  • Strong project management skills and experience in managing agency relationships
  • High attention to detail and deadline oriented
Location & Reporting
  • This role is based in our New York office.
  • This role reports to the Director, Integrated Marketing.
Equal Opportunities

White & Case is an Equal Employment Opportunity (EEO) employer and is committed to creating a fair workplace. It is our Firm's policy to recruit, employ, train, compensate and promote without regard to race, color, religion, creed, national origin, age, gender, sexual orientation, marital status, military or veteran status, disability, genetic information, or any other category protected by applicable law.

Applicants who are interested in applying for a position and require an accommodation during the process should contact

Notice to Recruitment Agencies

Our internal Recruitment team are responsible for all end-to-end lateral recruitment processes. All agencies must sign White & Case terms of business, which are office specific. Candidates submitted by an agency without terms of business agreed with the appropriate office, and/or outside of our online application tracking system, will not be considered a formal introduction. Any applications and CVs sent directly to White & Case Partners and employees will not be accepted as formal introductions. If you have any questions, please contact the Americas Lateral Recruitment team.

Benefits at White & Case

White & Case LLP offers a comprehensive suite of benefit programs to all eligible employees, including medical, dental, and vision insurance, life and disability coverage, 401(k) retirement savings, vacation time, and leave programs (including parental leave). Exempt roles are also performance bonus eligible.

The Firm may modify and amend any job description at any time in its sole discretion. Nothing herein creates a contract of employment or otherwise modifies the at-will nature of employment.

1 The above is only a general description of the essential duties associated with this position and does not represent an exhaustive or comprehensive list of all duties.
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Vice President, Earned Media Strategy

10261 New York, New York Circa - IPG DXTRA

Posted 18 days ago

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Vice President, Earned Media Strategy

About the Opportunity:
The Weber Shandwick team is seeking a Vice President, Media Relations with deep consumer media expertise to lead earned media strategy and execution for top-tier CPG, Food & Beverage, and Consumer Lifestyle brands. This senior role offers the chance to shape large-scale, integrated campaigns across multiple consumer categories and work closely with influential clients and agency partners.

The ideal candidate thrives on the thrill of the pitch, excels at building and nurturing media relationships, and lives and breathes pop culture, trends, and sports. You'll be a key strategic leader driving brand narratives that break through and resonate culturally.

About You:
You're a media powerhouse with deep, trusted relationships across top-tier business, lifestyle, entertainment, news, and sports media - and a proven track record of leading earned media strategies for major consumer brands. You instinctively turn business goals into narratives that spark cultural relevance and deliver results, including elevating executive visibility through smart, high-impact storytelling.

Passionate about pop culture, entertainment, and sports - from racing and basketball to soccer, football, and golf - you know where brand and fan conversations intersect. You've successfully positioned brands around major cultural moments like the Super Bowl, Ryder Cup, and World Cup, bringing creativity and cultural resonance to the forefront.

Fluent in both traditional and emerging platforms like podcasts, Substack, and creator networks, you stay ahead of what's next. You understand how and where to place top-tier-worthy stories - from thought leadership to breakthrough brand campaigns.

A strategic thinker who thrives in high-pressure environments, you bring calm clarity to complex, integrated programs. As a collaborative leader and mentor, you grow talent, build client trust, and inspire teams to deliver standout earned work rooted in insight and cultural impact.

Responsibilities:
  • Lead the development and flawless execution of comprehensive earned and integrated media campaigns for large-scale consumer clients
  • Build and maintain strong relationships with top-tier media across national, regional, and digital outlets - spanning business, lifestyle, food & beverage, mainstream news, sports, entertainment, and commerce verticals
  • Craft compelling, culturally relevant narratives that tap into sports and pop culture trends - including racing, basketball, soccer, football, golf - and major events like the Super Bowl, World Cup, and more
  • Oversee earned media campaigns across various formats - from product launches and thought leadership to celebrity partnerships and high-profile brand initiatives
  • Monitor media trends and provide timely insights to clients and teams, identifying earned opportunities grounded in what's timely, buzzy, and impactful
  • Counsel senior clients, executives and spokespeople on media strategy, positioning, and media training
  • Confidently present strategic plans and campaign results in client meetings, inter-agency collaborations, and new business pitches
  • Partner with cross-functional teams to ensure earned strategies are aligned with broader marketing and brand goals
  • Manage resources, timelines, and deliverables with precision, ensuring top-tier execution and a client-first mindset
  • Mentor and lead junior team members, fostering growth, ownership, and earned media excellence
Competencies:
  • Business Acumen - Align earned media strategies with client business goals and marketing priorities
  • Client Service - Build trust and rapport with senior client stakeholders and agency teams
  • Proactivity - Continuously pursues innovative media opportunities and storytelling approaches
  • Collaboration - Foster strong relationships internally and externally to drive cohesive campaign execution
  • Critical Thinking - Analyze challenges, anticipate media and client needs, and deliver insightful solutions
  • Leadership - Effectively mentor and guide teams while managing complex projects and expectations
What We're Looking For:
  • 8+ years of public relations or communications experience, with increasing responsibility leading earned media for major consumer brands
  • Strong track record of top-tier media placements and well-established relationships across lifestyle, business, entertainment, sports, and pop culture media
  • Subject matter expertise in CPG, food & beverage, men's lifestyle, and entertainment; bonus points for experience in the beer industry, global media, and social impact
  • Demonstrated success managing earned campaigns featuring Tier A talent, including celebrities, musicians and athletes
  • Skilled in developing and executing thought leadership, product launches, brand campaigns, celebrity partnerships, and sports sponsorships and events
  • Experienced in media training and counseling senior clients and executives
  • Able to integrate earned strategy seamlessly with digital, social, and paid media efforts
  • Proven problem-solver with strong judgment under pressure and ability to make decisions with limited information
  • Excellent client service skills with confidence advising senior stakeholders and working within large, marketing-driven organizations
  • Effective communicator (written and verbal) with strong presentation skills and experience leading new business efforts
  • Collaborative team leader with a track record of mentoring talent and managing multiple fast-paced projects with clarity and control
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays - Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit


NYC Salary range: $25,000 - 165,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK1

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Associate Manager, Media Strategy, Paramount+

10176 New York, New York Paramount

Posted 2 days ago

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**#WeAreParamount on a mission to unleash the power of content you in?**
Weve got the brands, weve got the stars, and weve got thepowerto achieve our mission to entertain the planet now all were missing isYOU!Becoming a part of Paramount means joining a team that values authenticity and embraces inclusion for all. We are searching for individuals who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter both for our audiences and our employees. You fuel our culture of purpose, passion, and collaboration. Were in this together.
**Overview:**
Paramount+ is seeking an Associate Manager, Media Strategy to join its dynamic streaming media team! As the central hub for all paid media efforts, this team leads service-sell campaigns, annual media partnerships, first-to-market executions, and both on-device and performance media strategies. It also serves as a strategic connector between studio media teams handling paid campaigns for original series and films.
In this role, youll be a key member of the Performance Media pod, focused on driving subscriber acquisition and growth through paid digital channels. Youll support the planning and execution of campaigns crafted to attract new audiences to Paramount+, working across platforms like digital, social, and search.
This position reports to the Marketing Manager, Media Strategy. If you're passionate about performance marketing and ready to make an impact in the streaming space, wed love to hear from you. Apply now and join us!
**Responsibilities:**
+ Collaborate with cross-functional teams to strategize and execute paid media campaigns that drive Paramount+ subscriber acquisition and growth across direct-to-consumer online channels, including Digital, Social, and Search
+ Handle the creative delivery process for performance media, with a focus on maintaining accurate specifications within the Paramount+ internal database
+ Support the management of the relationship with an external partner for dynamic creative optimization
+ Traffic performance media assets to ensure timely and successful campaign execution and launch
+ Partner closely with project management and design teams to ensure creatives are optimized for performance and delivered on schedule
+ Share campaign performance reports and recaps with the broader team, highlighting key findings and actionable recommendations to drive growth
+ Assist in the monthly budget reconciliation process for performance media campaigns, ensuring accuracy and alignment with financial objectives
**Basic Qualifications:**
+ Bachelors Degree
+ 2+ years of experience managing paid media campaigns
+ Strong communication skills with the ability to build and maintain collaborative relationships
+ A data-driven approach to marketing, with experience analyzing performance results and turning insights into actionable strategies
+ Experience in project management tools like JIRA and Airtable
+ Experience in digital subscription services and/or e-commerce
**Additional Qualifications:**
+ Passion and enthusiasm for entertainment content
+ Prior experience at an ad agency
+ Proven ability to multitask and adapt in a fast-paced, dynamic environment
+ A curious mindset with a willingness to ask questions, explore new ideas, and contribute proactively
Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the worlds biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streamings other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.
ADDITIONAL INFORMATION
Hiring Salary Range: $48,000.00 - 80,000.00.
The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.
**What We Offer:**
+ Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: Generous paid time off.
+ An exciting and fulfilling opportunity to be part of one of Paramounts most dynamic teams.
+ Opportunities for both on-site and virtual engagement events.
+ Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
+ Explore life at Paramount: is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling or by sending an email to Only messages left for this purpose will be returned.
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Media Strategy & Planning Lead, US&C

10176 New York, New York Uber

Posted 1 day ago

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**About The Role**
The global media team at Uber acts as trusted partners and in-house subject matter experts to the broader organization. We guide Marketing in how Uber's media investment is spent by leveraging our expertise in planning, knowledge of the media landscape and thought-leadership in media innovation to provide insights and strategic recommendations to ensure maximum impact from our advertising dollars. This role will require ongoing stakeholder engagement, and will require influencing and collaborating with cross-functional teams across the organization.
**What You'll Do**
+ Develop data-backed strategies that offer a clear POV and strong rationale tied to achieving our briefed objectives
+ Partner closely with internal stakeholders and cross-functional partners, such as Marketing and Data Science, to design media strategies, identify testing opportunities, and uncover critical insights and learnings
+ Manage portfolio strategy in US&C, ensuring appropriate prioritization across the full Marketing roadmap
+ Critically analyze ongoing campaign data and insights to continually improve our strategic recommendations for budget allocation, campaign activation, and optimizations
**Basic Qualifications**
+ 10+ years of experience primarily in media strategy, planning and activation ideally in both agency and in house settings
+ Understanding of media and measurement trends, tools and approaches for full funnel campaigns, as well as media budgeting principles and approaches
+ Experience managing large scale budgets ($100M+), inclusive of multi-channel investment
+ Experience navigating cross-functional teams, stakeholders and leadership, representing a clear POV, and advocating for media objectives
+ Excellent communication skills, both written and verbal, particularly in clearly synthesizing complex concepts
**Preferred Qualifications**
+ 13+ years of experience in media strategy, planning and activation
+ Analytical mindset with the ability to interpret data and provide actionable insights
+ Attention to detail and a proactive approach to problem-solving
+ Team player with a positive attitude and a willingness to learn and adapt
+ Strong time management and prioritization skills and the ability to work under pressure in a fast-paced environment
+ Curious and critical thinker, with a genuine interest in media and marketing
For New York, NY-based roles: The base salary range for this role is USD$86,000 per year - USD 207,000 per year. You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form-
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Associate Director, Media Strategy (Insights & Connections)

10261 New York, New York Assembly

Posted 4 days ago

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About Us We are Assembly, a leading global omnichannel media agency that merges data, talent, and technology to catalyze growth for the world's most esteemed brands. Our holistic approach weaves together compelling brand narratives with a comprehensive suite of global media capabilities, driving performance and fostering significant business expansion. Our initiatives are powered by STAGE, our proprietary operating system, and executed by a dedicated global team of over 2,300 professionals across 35 offices worldwide. Committed to purposeful action, we lead the way in social and environmental impact within the agency realm. As a proud member of Stagwell, the challenger network designed to revolutionize marketing, Assembly continues to set new standards of excellence. ICYMI: Assembly was named Campaign US 2024 Media Agency of the Year and Campaign's 2025 Most Innovative Agency & Sustainability Standout. Our innovative work has also earned prestigious accolades, including The Webby Awards, Effies, and Cannes Lions. Follow us onLinkedInandInstagram! Overview Assembly is hiring an Associate Director for our North America Insights & Connections team. The Associate Director, Media Strategy (Insights & Connections)will drive the development and execution of data-driven media strategies for clients. This person will focus on 2 primary accounts and support a global client during key times of year. They will work closely with cross-functional teams to deliver insights, build compelling narratives, and ensure alignment between client goals and media experiences that help brands perform. This role is ideal for someone who thrives in a collaborative environment, is a natural leader and has a passion for creative problem-solving and strategic thinking. Responsibilities Strategic Media Development: Integrate consumer insights, cultural trends, and business objectives to drive impactful strategies. Analyze consumer mindsets, identify key triggers and barriers, and craft strategic statements (what we call a “Rally Cry” that guide cohesive communication experiences across all channels. Client & Cross-Functional Collaboration: Act as a key partner with account, activation, creative, and analytics teams to ensure the cohesive execution of integrated strategies, that align with the brand’s narrative and goals. Build intra-agency relationships to gain exposure to disciplines and learn how comms strategies come to life across different clients and categories Storytelling & Insights: Synthesize consumer insights and data into clear, compelling narratives that inspire creative thinking and shape media strategies.Develop and present engaging presentations that bring ideas and plans to life, leveraging PowerPoint, infographics, one-pagers, and other formats to clearly communicate strategic recommendations. Idea Creation &Thought Leadership: Support and lead brainstorming sessions to generate innovative ideas and drive creative idea-led solutions for client campaigns. Stay ahead of industry trends, emerging technologies and cultural shifts to inform and inspire team strategies and contribute to internal and external thought leadership initiatives Required Skills 5-7 years experience and excels at comms planning and strategy Knows fundamentals of media planning and mix development Confidence & Communication: You’re a strong communicator that can lead conversations and discussions with clients, partners and internal teams Curiosity & Eagerness to Learn: Always exploring new ideas and trends, you dig deep into interesting topics and bring fresh insights that inspire new strategies. Creative & Innovative Thinker: You approach challenges with a creative mindset, asking the right questions and generating inspiring, bold, and innovative ideas that stay ahead of culture and push boundaries. Storytelling & Narrative Building: You can take complex data and turn it into a clear, compelling story that aligns with strategy and resonates with audiences. Can create visually engaging dynamic presentations Research & Data Mastery: You are comfortable with analyzing data to distill strategic insights. Bonus: experience or familiarity in designing and analyzing custom research data or familiarity with syndicated data platforms e.g., MRI, YouGov, Helixa, etc.) Collaboration & Team Spirit: A natural team player, you thrive in collaborative environments and bring people together to spark new ideas. Adaptability & Growth Mindset: Open to feedback and change, you adapt quickly and continuously seek growth opportunities. Benefits Why Assembly? We care about your growth – we offer competitive salaries and annual compensation review We recognize and celebrate your success…all the time! Whether it’s through company meetups, employee recognition programs, or just a regular day, we make sure our people’s achievements are known and appreciated We’re truly a people-first organization. That’s why we offer a Flexible Time Off policy that puts you in control of your work-life balance, as well as market-leading primary and secondary caregiver and parental leave policies We have a hybrid in-office/remote working policy that focuses on bringing people together in-person when it’s needed most, i.e., team strategy brainstorms, learning & development opportunities, and company meetings We care about social and environmental Impact – we have dedicated Impact Champions who collaborate globally to make sure we’re leaving the world better than we found it We have an amazing group of Employee Resource Groups who form close knit communities and are committed to guiding the agency to become more inclusive, diverse, and representative of the world around us We’re part of Stagwell, the challenger network built to transform marketing. We’re nimble and digital-first, and we’re quickly growing to take on the biggest legacy hold cos In addition to medical, dental and vision coverage, we offer a generous PTO plan, 401k program, comprehensive family planning benefits (including paid parental leave), and pre-tax commuter benefits. Benefits/perks may vary depending on the nature of your employment with Assembly and the location where you work. Equal Opportunities At Assembly, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose. Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, gender identity, status as a protected veteran, among other things, or status as a qualified individual with disability. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. EEO Employer M/F/Vet/Disabled. Compensation (Text Only) In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $100,000 - $125,000USD. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location. #J-18808-Ljbffr

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Associate Director, Retail Media Strategy & Monetization

10261 New York, New York Dentsu

Posted 4 days ago

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Job Description:

This is a remote opportunity.

As an Associate Director, you will be responsible overseeing the strategy and delivery of work for the media planning, activation, and campaign management team of top-tier retail media networks. You will develop and maintain an intimate knowledge of client businesses and ensure all client media requirements are accomplished in a timely and accurate manner. You will align the right resources to meet the client needs and you will provide coaching and guidance to your direct reports and team. You will work cross functionally with all teams to support and deliver against media, client, and company objectives. You will report to the Group Director of Media Strategy & Monetization.

Responsibilities:
  • Maintain an understanding of client business goals and marketing objectives and translate them into digital objectives/strategies.
  • Remain up to date with the media marketplace and opportunities for our clients.
  • Build internal/external client and stakeholder relationships.
  • Develop client specific media best practices, SOPs, and ways of working.
  • Drive alignment across internal and client teams for establishing processes, ways of working, and cross-functional roles and responsibilities.
  • Identify challenges and process-related roadblocks, and problem solve internally and with the client.
  • Oversee team workload including distribution of work and staffing across pods, capacity planning, and communicating staffing needs to senior management.
  • Lead interviewing, hiring and training of new team members.
  • Provide ongoing support to your team through regular feedback and weekly one-on-ones.
  • Ensure that process documents are accurate and are kept current.
  • Be an escalation point on planning and activation best practices, process, and campaign troubleshooting.
  • Work on special projects as assigned.
Qualifications
  • 5+ years in digital media monetization strategy, planning, activation and/or campaign management
  • 2+ years of retail media experience, potentially specialty retail experience
  • 2+ years of hands-on experience in a digital planning/buying role, including platform experience across programmatic DSPs (DV360, TTD, YouTube), paid social platforms (Meta, Pinterest, TikTok) and/or SSP/Ad Servers (GAM, DCM, Criteo, CAD)
  • Experience working within OMS platforms (Placement.IO, Advendio) and workflow management systems (JIRA, Workfront, Monday)
  • Experience with management of planning/buying on digital OOH platforms
  • Comfortable working in a startup environment with changing workflows and priorities
  • Desire for knowledge and innovation, keen to make a difference in a growing business with existing clients
  • Experience managing a team
  • Proficiency in Word, Excel, and PowerPoint
The annual salary range for this position is $68,000 -$110,400. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:
  • Medical, vision, and dental insurance,
  • Life insurance,
  • Short-term and long-term disability insurance,
  • 401k,
  • Flexible paid time off,
  • At least 15 paid holidays per year,
  • Paid sick and safe leave, and
  • Paid parental leave.


Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

#LI-AD2

#LI-remote

This is a remote position.

Location:
New York - 150 E 42nd

Brand:
Iprospect

Time Type:
Full time

Contract Type:
Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
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VP, Director, Media Strategy (Horizon Next)

10261 New York, New York Horizon Media

Posted 11 days ago

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Job Description

Job Description

Who We Are

Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what's next: our next innovation, our next advancement in analytics, the market's next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today.

At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What You'll Do
Strategic Planning - 30%

  • Lead the team in translating client goals into strategic media solutions that grow our client's brands and ensure strategic consistency across all elements of plan development and implementation, heavily focusing on performance-based media & analytics driven approach to client success
  • Collaborate with Next senior leadership on strategic marketing approach, guiding translation of client goals to the Business Solutions team, activation teams, and media partners
  • Responsible for providing high level strategic insights from campaign reporting, executing across all channels
  • Apply and leverage attribution models functionalities and benefits to build media recommendations and optimize future campaigns
  • Develop & maintain strong understanding of all internal and external analytics tools, identify appropriate applications based on business needs
  • Oversee development of strategic framework for quarterly plans, lead strategic client recommendations
  • Lead the team's understanding of client's business and uncovering of motivations/needs; proactively learning about the business from a holistic perspective (e.g. quarterly earnings reports, overarching business trends)
  • Seek innovative media solutions to deliver on clients' goals and evaluate current health of client business via analysis of relevant business metrics (ROI, A/S)
  • Ensure strategic alignment across all channels and teams, to ensure a fully integrated approach
Account Management - 15%
  • Responsible for agency revenue and profitability
  • With support from senior leadership, oversee the day-to-day operations of the Business Solutions Team to ensure consistent and high-quality client deliverables
  • Have a thorough understanding of client contracts, support development & renegotiation of said contracts
  • Partner with SVP & EVP on staffing needs and plans
  • Work alongside other internal Horizon teams (e.g., channel & consumer research) to ensure tasks are within contract scope and are executed properly
  • Meeting orchestration, ensuring pre-reads are scheduled with senior management and all appropriate departments; ensure appropriate parties are at client meetings and presentations


Relationship Development & Management - 30%
  • Advance client relationship by maintaining positive rapport and championing trust through thorough understanding of their business and consistent delivery
  • Communicate and build relationships with senior level clients
  • Tap into Horizon Next resources/tools and collaborate with partner and creative agencies to offer clients holistic business solutions
  • Maintain trust & partnership across direct team and overall organization, ensuring positive collaboration
  • Ensure team is anticipating client requests, guide team in troubleshooting and problem solving with internal resources to proactively provide solutions
  • Manage client expectations around timelines and deliverables, adjusting and reprioritizing as needed
  • Understand when to elevate situations to senior management
  • Act as client's "go-to", serving as a trusted and consistent voice in meetings and providing POVs -
  • You have presence and can influence the clients more, able to own the room, (having autonomy here, vs VPD is more reliant on leadership setting the stage and having influence)
Team Management & Supervision - 20%
  • Foster an inclusive environment for team members to be their whole selves & do their best work
  • Provide ongoing, real-time, performance feedback to ensure continued team growth
  • Guide team in setting goals and professional development timelines, ensure team members have challenging, level-appropriate projects and opportunities to learn new skills
  • Ensure team members have training and support needed to achieve development goals
  • Provide guidance on junior team members' performance reviews, coaching to maximize success
  • Active role in conversations around staffing needs
  • Promote the work of both junior and senior team members, set a positive team environment
  • Participate in the interview process for junior team members


Training & Development - 5%
  • Proactively take part in continued learning opportunities internally and externally
  • Maintain active knowledge of industry trends, attending relevant industry conferences and events


Who You Are
  • A strong writer, presenter and communicator; who can communicate complex ideas with ease
  • A strong team leader with people management skills
  • A self-starter who can work both independently and collaboratively to bring ideas to completion
  • A calculated risk taker with the foresight to understand implications
  • Innately curious, with a hunger for proactive and creative problem solving
  • Comfortable providing and receiving constructive feedback and opportunities for growth
  • Confident in navigating conversations with senior leadership internally and externally
  • Nimble and flexible with ability to succeed in a fast-paced environment
  • Proficient with marketing principles, problem solving, data and analytics
  • Well versed in communicating with and presenting to clients regularly
  • Able to thrive under pressure, driving success in deadline driven environments
  • A supporter of and advocate for diversity, equity and inclusion


Preferred Skills & Experience
  • 10+ years of experience
  • Thorough understanding of advanced analytics and performance media
  • Strong leadership skills and experience developing media professionals, ability to manage a team
  • Experience in a client relationship management role
  • Effective verbal and written communication skills; able to confidently present and sell through ideas both internally and to clients
  • Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and media research/reporting resources


Certificates, Licenses and Registrations
N/A

Physical Activity and Work Environment
N/A

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish an employment contract and are subject to change at the discretion of the employer.

#HN

#LI-JC2

#LI-HYBRID

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range
$170,000.00 - $230,000.00

A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
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Group Director, Retail Media Strategy & Monetization

10261 New York, New York Dentsu

Posted 18 days ago

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Job Description

Job Description:

This is a remote opportunity, open to anyone in the US.

The Digital Media Group Director (Retail Media Monetization) will be the go-to expert for standing-up, optimizing, and scaling Retail Media Network (RMN) engagements at New Stream Media. Reporting to the SVP, you will collaborate with senior colleagues at dentsu and work directly with senior leaders at RMN clients to guide profitable innovation. You will lead monetization strategies, develop go-to-market plans, and contribute to New Stream Media's product and solution development. We're looking for someone with deep experience in Retail Media and expertise in leading both direct and matrixed teams.

New Stream Media is dentsu's specialty retail media practice that is purpose-built for retailers managing retail media network (RMN) businesses. We are a services-based business that provides our RMN clients with teams in media sales enablement, account management, media planning and activation, audience strategy and analytics, creative, and billing. We are flexible in our operating models with clients - staffing embedded teams and in strategic consultation. We are end-to-end experts from consulting through to activation and have been doing this work at scale longer than any other agency partner.

You Will:
  • Develop market strategies for eRetail channels, using B2B2C dynamics within retail media.
  • Create and manage monetization tools for RMN clients, including rate cards, margin tracking, and forecasting.
  • Create strategic roadmaps and test plans, ensuring a smooth execution across teams.
  • Translate client and leadership goals into relevant tactics for eRetail channels.
  • Produce client-facing materials (e.g., presentations, POVs, business cases, playbooks) that showcase eRetail expertise.
  • Collaborate with RMN client teams to assess needs, analyze performance, and guide long-term relationships.
  • Lead Managers/Analysts, overseeing task execution and performance feedback to support team growth.
  • Monitor industry trends in digital marketing and retail media, sharing important insights with our teams.
  • Support growth and sales efforts for New Stream Media, identifying new business opportunities.
  • Consult with our teams to implement best practices and brainstorm new strategies for client success.
  • Ensure excellence in Campaign Management, Planning & Optimization across client/media programs.
  • Deliver consultative messaging to senior leadership, both in writing and in presentations.
You Have:
  • 10+ years of experience in digital media, with a focus on Retail Media (preference for experience in Specialty Retail).
  • Experience with eRetail channels (i.e., retail, content, media, and platform dynamics) and retailer ad-serving platform experience (e.g., Criteo, Moloco, Kevel).
  • Experience with Paid Social platforms (e.g., Facebook/Instagram, Twitter, Pinterest, Snapchat), digital ad serving platforms (e.g., DCM, GAM), and DSPs (e.g., Google DV360, Verizon/Oath, TTD).
  • Experience with diverse media buying strategies, including self-service, managed buying, and partner negotiations.
  • Experience with data analysis, driving insights, and providing applicable recommendations.
  • Experience translating strategic goals into relevant plans and guiding team deliverables.
  • Client management and consultative selling skills, with experience engaging and presenting at the executive level.
  • People management experience, including hiring, resource management, and team development.
  • Collaborative mindset, focused on achieving team and client success while building partnerships.
  • Advanced proficiency in Excel (complex functions) and PowerPoint (presentation creation).
  • Contributions to policy and best practices within the field.
  • Bachelor's or advanced degree
The annual salary range for this position is $136,000 -$219,650. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:
  • Medical, vision, and dental insurance,
  • Life insurance,
  • Short-term and long-term disability insurance,
  • 401k,
  • Flexible paid time off,
  • At least 15 paid holidays per year,
  • Paid sick and safe leave, and
  • Paid parental leave.


Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

#LI-AD2

#LI-remote

This is a remote position.

Location:
New York

Brand:
Iprospect

Time Type:
Full time

Contract Type:
Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
View Now

Associate Manager, Partnerships Media Strategy, Paramount+

10176 New York, New York Paramount

Posted 9 days ago

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Job Description

**#WeAreParamount on a mission to unleash the power of content you in?**
Weve got the brands, weve got the stars, and weve got thepowerto achieve our mission to entertain the planet now all were missing isYOU!Becoming a part of Paramount means joining a team that values authenticity and embraces inclusion for all. We are searching for individuals who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter both for our audiences and our employees. You fuel our culture of purpose, passion, and collaboration. Were in this together.
**Overview:**
Are you ready to help craft the future of streaming media with bold campaigns and innovative partnerships? Paramount+ is seeking an Associate Marketing Manager to join its high-impact Streaming Media team! As the central hub for all paid media efforts, this team leads service-sell campaigns, annual media partnerships, first-to-market executions, and on-device and performance media strategies. It also acts as a strategic link between studio media teams handling paid campaigns for original series and films.
In this role, youll be a catalyst within the on-device paid media pod, focusing on Roku and connected TV platforms such as Samsung, LG, and Vizio. Youll help implement innovative campaigns across a variety of initiativesincluding service-sell efforts, original content, and live sportsdriving growth and engagement for Paramount+.
This position reports to the Senior Marketing Manager, Partnerships Media Strategy. If you're passionate about streaming, media innovation, and making an impact at scale, wed love to hear from you. Apply now and join us!
**Responsibilities:**
+ Collaborate with cross-functional teams to strategize and implement paid on-device media campaigns that drive Paramount+ subscriber acquisition and growth
+ Handle the creative delivery process for Roku and CTV platforms, with a focus on maintaining accurate specs within the Paramount+ internal database
+ Support the development and ongoing maintenance of on-device media plans across Roku and CTV partners
+ Coordinate reporting needs and performance tracking for campaigns running on Roku and CTV platforms
+ Assist with the monthly budget reconciliation process for on-device media campaigns, ensuring accuracy and alignment with financial goals
**Basic Qualifications:**
+ Bachelors Degree
+ 2+ years of experience handling on-device (OTT) platforms or paid media campaigns
+ Strong communication skills and the ability to foster relationships
+ A data-driven approach to marketing, with experience analyzing and reviewing results to make them more actionable
+ Experience in digital subscription services and/or e-commerce
+ Experience in project management tools like JIRA and Airtable
**Additional Qualifications:**
+ Ability to multitask and adapt to a fast-paced environment
+ Curiosity and willingness to ask questions and propose ideas
+ Passion and enthusiasm for entertainment content
+ Prior experience at an ad agency
+ Prior experience or familiarity with OTT Platform Planning
Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the worlds biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streamings other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.
ADDITIONAL INFORMATION
Hiring Salary Range: $48,800.00 - 80,000.00.
The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.
**What We Offer:**
+ Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: Generous paid time off.
+ An exciting and fulfilling opportunity to be part of one of Paramounts most dynamic teams.
+ Opportunities for both on-site and virtual engagement events.
+ Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
+ Explore life at Paramount: is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling or by sending an email to Only messages left for this purpose will be returned.
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