5,396 Search Engine Marketing Managers jobs in the United States

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WHY YOU SHOULD APPLY:

Coalition Technologies is devoted to delivering clients the highest quality work while providing our team a fun, thriving, and innovative environment. Along with the opportunity for tremendous career growth and rapid advancement, CT offers:

• The most competitive profit-sharing bonus plan in the industry, paying up to 50% of company profits to full-time employees each month!
• A highly competitive Paid Time Off plan, promoting quality work-life balance.
• Subsidized gym memberships to help team members feel their best.
• Medical, dental, vision, and life insurance packages for all US-based team members.
• International Health Insurance Reimbursement Program for all international team members, a benefit unique to Coalition.
• Device upgrade and learning reimbursement programs.
• Motivating career development plans with clearly defined goals and rewards.
• Additional job-specific incentives and bonuses.
• Plus, 100% of our team works remotely with the support of time tracking software. Our company culture specializes in supporting remote team members, and we've been doing so for more than a decade. CT welcomes your application, wherever in the world it's coming from!

YOU SHOULD HAVE:

• Experience with search engine optimization.
• Experience managing Google Ads accounts (preferably Google Ads certified).
• Project management experience (certifications preferred).
• A solid understanding of project management methodology including the ability to identify and resolve issues, manage risk, develop detailed work plans and specifications, perform resource allocations, and run team meetings.
• Knowledge of project management software such as Basecamp, MS Project, Visio, Sales Force, etc.
• An understanding of web development (ability to write HTML / CSS /PHP is preferred).
• Strong skills in interpersonal dynamics, analysis, problem-solving, negotiation, influence, facilitation, prioritization, decision-making, and conflict resolution.
• Great attention to detail and a highly organized work style.
• The availability to work 40 hours per week from 9:00 am to 6:00 pm PST.
• Reliable internet and power, and a reliable computer with webcam, microphone, and speakers.
• Demonstrated leadership capabilities with teams of 3 or more people (preferred).
• Experience with WordPress and/or Magento (preferred).

YOUR DUTIES AND TASKS:

• Developing and executing comprehensive marketing strategies and plans to achieve business goals and objectives.
• Monitoring and analyzing different campaign performance metrics with team leads, such as ROI, conversion rates, and customer engagement, and making data-driven recommendations when needed.
• Managing the workflow of our SEO team by assigning tasks, following up on tasks, and making sure client work is done well and is on time and within budget.
• Ensuring effective communication and collaboration between different marketing teams and other departments.
• Providing regular project status updates to senior management and participating in client meetings as needed.
• Staying informed about industry trends, emerging technologies, and best practices in marketing and SEO project management, and recommending innovative strategies and tools to enhance marketing efforts.
• Mentoring and coaching team members, providing guidance and support in their professional development.
• Identifying resources needed and assigning individual responsibilities.
• Creating training materials, improving our work processes, and identifying concerns and dealing with them appropriately.
• Reviewing deliverables prepared by the team before passing work on to Digital Producers.

We are looking for talented and diligent candidates who excel in our skills tests, and will consider these candidates even if past experience or educational background criteria aren't met.

California, New York, Washington, and Colorado: starting base pay for this position ranges between $17 - $35 per hour. Compensation may vary based on factors such as experience, qualifications, skills test performance, geographic location, and seniority of the position offered. Outside of California, New York, Washington, and Colorado compensation may fall outside the above ranges.

Our client is seeking a highly analytical and results-oriented Senior SEO Marketing Specialist to join their dynamic marketing department in Raleigh, North Carolina, US . This critical role focuses on developing and implementing cutting-edge Search Engine Optimization (SEO) strategies to enhance organic search visibility, drive targeted traffic, and increase online conversions. The ideal candidate will possess a comprehensive understanding of SEO principles, including keyword research, on-page optimization, technical SEO, link building, and content strategy. You will be responsible for conducting in-depth SEO audits, identifying opportunities for improvement, and executing strategies to boost search engine rankings for key organic search terms. Key responsibilities include performing keyword research and analysis, optimizing website content and structure, developing and implementing link-building campaigns, monitoring website performance using tools like Google Analytics and SEMrush, and staying current with search engine algorithm updates. You will also collaborate with content creators, web developers, and other marketing team members to ensure SEO best practices are integrated across all digital initiatives. A Bachelor's degree in Marketing, Communications, or a related field is required, along with a minimum of 6 years of dedicated experience in SEO, with a proven track record of driving significant improvements in organic search rankings and traffic. Demonstrated success in managing complex SEO projects and a deep understanding of both technical and content-based SEO is essential. Excellent analytical, problem-solving, and communication skills are mandatory. The ability to translate complex data into actionable insights and present findings clearly to stakeholders is also crucial. This is an exceptional opportunity to leverage your expertise in SEO to make a significant impact on the company's online presence and growth within the vibrant market of Raleigh, North Carolina, US . If you are a passionate SEO professional eager to lead impactful strategies, we encourage you to apply.

Marketing - Analytics, SEO & Web Marketing Manager

San Francisco South Bay Area, California · Volunteering/Non-Profit

About Us:

The CLASS Consulting Group is a boutique management consulting firm headquartered in SFO-Bay Area that provides consulting services to senior management and Board of Directors of nonprofit/philanthropic organizations. It also offers community leadership opportunities to professionals. CLASS collaborates with its clients - the Non-Profit Organizations to help them realize their mission and create tangible value. CLASS offers business consulting services in Marketing, Strategy, Human Resources/ Organization, Finance and IT.

We are looking for motivated and committed individuals to join our volunteer-driven teams.

Position Type: Volunteering (All volunteering positions at The Class Consulting Group are unpaid).

Location : Remote

Responsibilities:

• Analytics:
  • Assess CLASS’s site health metrics on a regular basis, identify and report out trends, provide recommendations for content, design, navigation enhancements.
  • Respond to adhoc analytics requests.
• SEO:
  • Collaborate with outside agencies and stakeholders to develop strategy, manage/lead/track implementation and measure effectiveness of SEO.
  • Monitor and respond to SEO issues.
  • Create SEO best practices documentation for publishers on CLASS website.
• Web Governance and Risk:
  • Manage web governance and risk related areas and coordinate between internal stakeholders.
  • Work with internal teams to stay informed of issues that introduce risk to CLASS’ web properties.
  • Work with internal stakeholders to maintain risk-related response guide, third party vendor list, domains.
  • Represent team on website risk-related processes and testing.
  • Manage and audit CMS user access/roles.
  • Assess technology and trends to enhance our public website.

Requirements:

Education Qualification & Experience

• Bachelor’s degree in a related field, including Marketing, Business, or Communications.
• At least 5 years of business experience and 3+ years within a Digital Marketing function or team.
• Proven success implementing SEO best practices, including technical tasks, on-platform and off-platform optimization.
• Experience working with SEO platforms and measurement tools.
• Experience working with a content management solution in a medium to large enterprise.
• Experience in Google Analytics and/or other analytics tools.
• Experience managing projects with broad scope and multiple cross-company stakeholders.

Skills/Abilities

• Highly analytical, organized and detail oriented.
• Ability to identify key data points and translate into actionable results and optimization recommendations.
• Solid understanding of key performance indicators, dashboard reporting and performance measurement.
• Effective communicator. Ability to articulate an issue or opportunity in both quantitative and qualitative terms, and deliver clear communications, both verbally and in written form, that resonates with a variety of audiences.
• Strong Project Management skills with the ability to manage multiple priorities with broad scope and cross-company stakeholders under tight deadlines.

Commitment

• Minimum 1+ year of commitment for the unpaid / pro-bono position.
• Attend Weekly Meetings: Virtual (MS Teams)
• Time: Minimum 5 hours per week (excluding meeting time).
• Continuous learning

Benefits:

• Leadership development opportunities.
• Networking opportunities.
• Group based learning.
• Satisfactory volunteering experience.

The CLASS Consulting Group believes in equal opportunity and considers applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status.

Human Resources Team

The Class Consulting Group

1250 Oakmead Pkwy, Suite 210

Sunnyvale, CA

Email :

Website:

Creating social DNA for a better world,

one community at a time.

Position Details

Position Information

Requisition Number

S4619P

Home Org Name

Advancement Marketing

Division Name

Senior VP, Advancement

Position Title

Digital Marketing & SEO Specialist

Job Class Code

OCO4

Appointment Status

Full-time

Part-time FTE

Limited Term

No

Limited Term Length

Job Summary

Auburn Advancement is excited to begin the search for a Digital Marketing andSEO Specialist to join our Operations and Strategy team! In this position, you'll manage and optimize digital content andSEO strategies to enhance the visibility, user experience, and effectiveness of Advancement websites, while collaborating across teams to support engagement and strategic goals.

What You'll Do:

• Lead with Vision Leads the execution ofSEO strategies by conducting keyword research, optimizing site structure and metadata, and collaborating with content teams to improve visibility and align digital efforts with long-term institutional goals.

• Engage and Inspire Independently manages and updates diverse content within the Content Management System (CMS ) such as campaign pages, event listings, and blogs. Ensuring quality, accessibility, and consistency to enhance audience engagement.

• Drive Impactful Fundraising Coordinates with Advancement stakeholders to align web experiences with strategic messaging and campaign priorities, supporting navigation, layout, and storytelling that drive donor interest and conversion.

• Champion Philanthropy Supports philanthropic initiatives through digital channels by providing backup on email marketing, content audits, and analytics reporting, enhancing the team's responsiveness and overall campaign impact.

• Advance Strategic Initiatives Monitors and analyzes website performance using tools like Google Analytics to generate actionable insights that inform content strategy, optimize user experience, and support Advancement's broader digital objectives.

Why You'll Love It Here:

• Impactful Work: Your efforts will directly contribute to the growth and success of Auburn University and its priorities.

• Collaborative Environment: Join a team of dedicated professionals who are committed to making a difference.

• Purpose Driven Work: Align your passion and fulfillment to your work, where you're trusted to reach your full potential and achieve your pinnacle career experience.

• Culture by Design: Thrive in a culture that champions respect, accountability, and professional development.

Now is the perfect time to join Auburn Advancement, a dynamic team encompassing Operations and Strategy, Culture and Talent, Engagement, Philanthropy, and Communications. Under the visionary leadership of Senior Vice President Rob Wellbaum - a seasoned and respected advancement professional - our organization is set to revolutionize the future of Advancement.

Essential Functions

Your Responsibilities as a Digital Marketing andSEO Specialist:

Purpose

• Enhance the visibility and effectiveness of Advancement websites through strategicSEO optimizations.

• Ensure content quality, consistency, and alignment with institutional goals to support audience engagement and conversion.

• Support Advancement's mission by creating digital experiences that inform, inspire, and drive strategic outcomes.

Collaboration

• Work cross-functionally with content teams, designers, and stakeholders to align digital efforts with user experience and institutional objectives.

• Coordinate with Advancement stakeholders to ensure digital content supports strategic messaging and engagement goals.

• Provide backup support to team members on initiatives such as email campaigns, analytics, and audits, contributing to team efficiency.

Innovation

• Conduct in-depth keyword research and applySEO best practices to optimize metadata, page structure, and content strategy.

• Leverage website analytics tools (e.g., Google Analytics and Search Console) to generate actionable insights and improve the user journey.

• Continuously evolve digital strategy by identifying trends and performance gaps to support decision-making.

Production

• Independently manage and update digital content in theCMS , including campaigns, events, and blogs, ensuring timely and accessible publication.

• ImplementSEO recommendations across web properties to improve search performance and organic reach.

• Execute tasks related to digital initiatives such as email marketing deployment, content audits, and reporting.

Why Work at Auburn?

• Life-Changing Impact : Our work changes lives through research, instruction, and outreach, making a lasting impact on our students, our communities, and the world.

• Culture of Excellence : We are committed to leveraging our strengths, resources, collaboration, and innovation as a top employer in higher education.

• We're Here for You : Auburn offers generous benefits, educational opportunities, and a culture of support and work/life balance.

• Sweet Home Alabama : The Auburn/Opelika area offers southern charm, vibrant downtown scenes, top-ranked schools, and easy access to Atlanta, Birmingham, and the Gulf of Mexico beaches.

• A Place for Everyone : Auburn is committed to fostering an environment where all faculty, staff, and students are welcomed, valued, respected, and engaged.

Ready to lead and shape the future of higher education? Apply today! War Eagle!

Minimum Qualifications

Minimum Qualifications

• Bachelor's degree

• 4 years of experience in marketing and communications services, and/or search engine optimization.

Minimum Skills, License, and Certifications

Minimum Skills and Abilities

Minimum Technology Skills

Minimum License and Certifications

Desired Qualifications

Desired Qualifications

Posting Detail Information

Salary Range

$52,560 - $84,100

Job Category

Communications/Public Relations/Marketing

Working Hours if Non-Traditional

City position is located in:

Auburn

State position is located:

Alabama

List any hazardous conditions or physical demands required by this position

Posting Date

07/28/2025

Closing Date

Equal Opportunity Compliance Statement

It is our policy to provide equal employment and education opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law. Please visit theirwebsite ( to learn more.

Special Instructions to Applicants

Quick Link for Internal Postings

Documents Needed to Apply

Required Documents

1. Resume

2. Cover Letter

Optional Documents

**Position Details**
Position Information
**Requisition Number**
S4619P
**Home Org Name**
Advancement Marketing
**Division Name**
Senior VP, Advancement
**Position Title**
Digital Marketing & SEO Specialist
**Job Class Code**
OCO4
**Appointment Status**
Full-time
**Part-time FTE**
**Limited Term**
No
**Limited Term Length**
**Job Summary**
**Auburn Advancement is excited to begin the search for a Digital Marketing andSEO Specialist to join our Operations and Strategy team!** In this position, you'll manage and optimize digital content andSEO strategies to enhance the visibility, user experience, and effectiveness of Advancement websites, while collaborating across teams to support engagement and strategic goals.
**What You'll Do:**
+ **Lead with Vision** Leads the execution ofSEO strategies by conducting keyword research, optimizing site structure and metadata, and collaborating with content teams to improve visibility and align digital efforts with long-term institutional goals.
+ **Engage and Inspire** Independently manages and updates diverse content within the Content Management System (CMS ) such as campaign pages, event listings, and blogs. Ensuring quality, accessibility, and consistency to enhance audience engagement.
+ **Drive Impactful Fundraising** Coordinates with Advancement stakeholders to align web experiences with strategic messaging and campaign priorities, supporting navigation, layout, and storytelling that drive donor interest and conversion.
+ **Champion Philanthropy** Supports philanthropic initiatives through digital channels by providing backup on email marketing, content audits, and analytics reporting, enhancing the team's responsiveness and overall campaign impact.
+ **Advance Strategic Initiatives** Monitors and analyzes website performance using tools like Google Analytics to generate actionable insights that inform content strategy, optimize user experience, and support Advancement's broader digital objectives.
**Why You'll Love It Here:**
+ **Impactful Work:** Your efforts will directly contribute to the growth and success of Auburn University and its priorities.
+ **Collaborative Environment:** Join a team of dedicated professionals who are committed to making a difference.
+ **Purpose Driven Work:** Align your passion and fulfillment to your work, where you're trusted to reach your full potential and achieve your pinnacle career experience.
+ **Culture by Design:** Thrive in a culture that champions respect, accountability, and professional development.
Now is the perfect time to join Auburn Advancement, a dynamic team encompassing Operations and Strategy, Culture and Talent, Engagement, Philanthropy, and Communications. Under the visionary leadership of Senior Vice President Rob Wellbaum - a seasoned and respected advancement professional - our organization is set to revolutionize the future of Advancement.
**Essential Functions**
**Your Responsibilities as a Digital Marketing andSEO Specialist:**
**Purpose**
+ Enhance the visibility and effectiveness of Advancement websites through strategicSEO optimizations.
+ Ensure content quality, consistency, and alignment with institutional goals to support audience engagement and conversion.
+ Support Advancement's mission by creating digital experiences that inform, inspire, and drive strategic outcomes.
**Collaboration**
+ Work cross-functionally with content teams, designers, and stakeholders to align digital efforts with user experience and institutional objectives.
+ Coordinate with Advancement stakeholders to ensure digital content supports strategic messaging and engagement goals.
+ Provide backup support to team members on initiatives such as email campaigns, analytics, and audits, contributing to team efficiency.
**Innovation**
+ Conduct in-depth keyword research and applySEO best practices to optimize metadata, page structure, and content strategy.
+ Leverage website analytics tools (e.g., Google Analytics and Search Console) to generate actionable insights and improve the user journey.
+ Continuously evolve digital strategy by identifying trends and performance gaps to support decision-making.
**Production**
+ Independently manage and update digital content in theCMS , including campaigns, events, and blogs, ensuring timely and accessible publication.
+ ImplementSEO recommendations across web properties to improve search performance and organic reach.
+ Execute tasks related to digital initiatives such as email marketing deployment, content audits, and reporting.
**Why Work at Auburn?**
+ **Life-Changing Impact** : Our work changes lives through research, instruction, and outreach, making a lasting impact on our students, our communities, and the world.
+ **Culture of Excellence** : We are committed to leveraging our strengths, resources, collaboration, and innovation as a top employer in higher education.
+ **We're Here for You** : Auburn offers generous benefits, educational opportunities, and a culture of support and work/life balance.
+ **Sweet Home Alabama** : The Auburn/Opelika area offers southern charm, vibrant downtown scenes, top-ranked schools, and easy access to Atlanta, Birmingham, and the Gulf of Mexico beaches.
+ **A Place for Everyone** : Auburn is committed to fostering an environment where all faculty, staff, and students are welcomed, valued, respected, and engaged.
Ready to lead and shape the future of higher education? Apply today! War Eagle!
Minimum Qualifications
**Minimum Qualifications**
+ Bachelor's degree
+ 4 years of experience in marketing and communications services, and/or search engine optimization.
Minimum Skills, License, and Certifications
**Minimum Skills and Abilities**
**Minimum Technology Skills**
**Minimum License and Certifications**
Desired Qualifications
**Desired Qualifications**
Posting Detail Information
**Salary Range**
$52,560 - $84,100
**Job Category**
Communications/Public Relations/Marketing
**Working Hours if Non-Traditional**
**City position is located in:**
Auburn
**State position is located:**
Alabama
**List any hazardous conditions or physical demands required by this position**
**Posting Date**
07/28/2025
**Closing Date**
**Equal Opportunity Compliance Statement**
It is our policy to provide equal employment and education opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law. Please visit theirwebsite ( to learn more.
**Special Instructions to Applicants**
**Quick Link for Internal Postings**
Needed to Apply**
**Required Documents**
1. Resume
2. Cover Letter
**Optional Documents**

Our client is searching for an experienced Senior SEO & Content Marketing Manager to lead our digital content strategy and search engine optimization efforts in Indianapolis, Indiana, US . This crucial role will involve developing and executing data-driven strategies to increase organic traffic, improve search engine rankings, and enhance online brand presence. The ideal candidate will have a deep understanding of SEO best practices, content creation, and analytics, with a proven ability to drive measurable results in a competitive digital landscape.

Responsibilities:

• Develop and implement comprehensive SEO strategies, including on-page, off-page, and technical SEO.
• Conduct keyword research, competitive analysis, and content gap analysis to identify opportunities.
• Create and manage a high-quality content calendar, overseeing the production of engaging and relevant content (blog posts, articles, white papers, website copy).
• Optimize website content for search engines and user experience.
• Build and maintain high-quality backlinks through various outreach strategies.
• Monitor and analyze website traffic and SEO performance using tools like Google Analytics, SEMrush, and Moz.
• Report on key SEO and content marketing metrics to stakeholders, providing actionable insights and recommendations.
• Collaborate with design, development, and marketing teams to ensure content alignment and effective campaign execution.
• Stay updated on the latest SEO trends, algorithm updates, and best practices.
• Manage the content marketing budget and vendor relationships.

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 6 years of experience in SEO and content marketing, with a strong portfolio of successful campaigns.
• Demonstrated expertise in technical SEO, keyword research, and content strategy development.
• Proficiency with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs) and CMS platforms (e.g., WordPress).
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Strong analytical and problem-solving abilities.
• Experience with social media marketing and email marketing is a plus.
• Ability to manage multiple projects simultaneously and meet deadlines.

This is an exciting opportunity to lead content and SEO initiatives for a growing organization and make a significant impact on our online visibility and customer engagement.

We're looking for an SEO Lead to help drive organic growth and ensure Gamma stays ahead of the curve as search evolves with AI. With 75+ million annual site visitors and 50+ million users generating hundreds of thousands of AI-powered documents daily, you'll have an incredible foundation to scale global SEO strategy.

You'll be responsible for Gamma's on- and off-page SEO, programmatic content strategy, and AI search monitoring and optimization (e.g. chatGPT, Claude, Perplexity, Google AI Mode). You'll build scalable SEO systems and advise on a site architecture that grows with our platform and help establish Gamma as a leader in search in an AI-first world.

This is a rare opportunity to shape SEO strategy at one of the fastest-growing AI startups, working alongside a team that ships constantly and isn't afraid to experiment and rewrite playbooks.

This position is an onsite role in San Francisco with a hybrid flexible work culture. You'll be expected to come in to our Potrero Hill office 2-3 days per week with a schedule that works best for you.

What you'll do:

• Own our technical SEO foundationoptimize site architecture, crawlability, indexation, Core Web Vitals, and structured data to ensure our site performs at its best

• Design and execute programmatic SEO strategies that target high-intent keywords with relevant landing pages and capture long-tail queries through user-generated content

• Pioneer AI search readiness by adapting our SEO approach for AI search experiences and track Gamma's presence across emerging search formats

• Partner closely with our marketing engineer to implement scalable SEO improvements that can handle our rapid growth

• Partner with our content lead and product growth lead on organic acquisition strategies that bring in qualified new users

Our ideal candidate has:

• 7+ years of proven experience owning SEO as an operator, ideally at a prosumer PLG company

• Deep expertise in technical SEO, structured data implementation, content management ,and programmatic page generation at scale

• Experience with a global site and localization

• Strong curiosity about how search is evolving, especially in the context of AI and emerging search experiences

• Highly collaborative mindset with experience working cross-functionally with product, marketing, content, and design teams

• Data-driven approach and track record of building scalable SEO foundations that support rapid growth and experimentation

Bonus points for:

• Experience with a company that spans consumer and B2B

• History of pioneering new SEO approaches or being early to emerging search trends

• Deep expertise with international SEO

• Experience using Contentful

Compensation & benefits:

The base annual salary range for this role is $150K - $200K

• Competitive compensation package including equity

• Comprehensive medical, vision, and dental insurance for you and your benefits

• Unlimited PTO and flexible hours we encourage everyone to take time off as needed!

Final offer amounts are determined by multiple factors, including but not limited to experience and expertise in the requirements listed above.

If you're interested about this role but you don't meet every requirement, we encourage you to apply anyway! We're always excited about meeting great people and we care about more than the bullet points on your resume.

#J-18808-Ljbffr

Our client is seeking a talented and data-driven Digital Marketing Specialist to enhance our online presence and drive customer acquisition. This role is fully remote, offering you the chance to work from anywhere within the US. You will be responsible for developing and executing comprehensive SEO and SEM strategies, managing paid advertising campaigns, analyzing website traffic, and optimizing content for search engines. Your expertise in digital marketing channels will be critical to increasing brand visibility and generating qualified leads.

Responsibilities:

• Develop, implement, and manage SEO strategies to improve organic search rankings and drive website traffic.
• Plan, execute, and optimize SEM campaigns across various platforms (e.g., Google Ads, Bing Ads) to maximize ROI.
• Conduct keyword research, competitor analysis, and market trend analysis to inform digital marketing strategies.
• Manage and optimize landing pages for conversion rate optimization (CRO).
• Create and curate engaging content for various digital channels, ensuring alignment with SEO best practices.
• Monitor, analyze, and report on website traffic, campaign performance, and key digital marketing metrics using tools like Google Analytics, SEMrush, etc.
• Collaborate with content creators, web developers, and designers to ensure seamless execution of digital marketing initiatives.
• Stay up-to-date with the latest trends and best practices in SEO, SEM, social media marketing, and digital advertising.
• Identify opportunities for digital marketing innovation and A/B testing to improve campaign effectiveness.
• Manage digital marketing budgets and allocate resources effectively to achieve campaign goals.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 4 years of proven experience in digital marketing, with a strong focus on SEO and SEM.
• Demonstrated success in developing and executing successful SEO and SEM strategies.
• Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz) and web analytics platforms (e.g., Google Analytics).
• Experience managing paid search campaigns with a track record of achieving positive ROI.
• Strong understanding of content marketing, social media marketing, and email marketing principles.
• Excellent analytical and problem-solving skills, with the ability to interpret data and generate actionable insights.
• Exceptional written and verbal communication skills.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• Google Ads and Google Analytics certifications are a plus.

If you are passionate about digital marketing and eager to make a significant impact, we encourage you to apply for this exciting remote opportunity.

Our client is seeking a skilled Digital Marketing Specialist with expertise in SEO and SEM to join their growing marketing team in Madison, Wisconsin, US . This role is integral to enhancing online visibility, driving qualified traffic, and maximizing return on investment for digital advertising campaigns. You will be responsible for developing and implementing data-driven strategies across various digital channels.

Key responsibilities include conducting keyword research, optimizing website content and structure for search engines (SEO), and managing pay-per-click (PPC) advertising campaigns on platforms like Google Ads and Bing Ads (SEM). You will also monitor campaign performance, analyze metrics, and generate reports to identify trends and opportunities for improvement. The ideal candidate will have a strong understanding of digital marketing tools, analytics platforms (e.g., Google Analytics), and best practices in content marketing and social media advertising. Collaboration with content creators, web developers, and sales teams is essential. This hybrid role requires some on-site presence in our Madison office for team collaboration and strategic planning, balanced with the flexibility of remote work.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in digital marketing, with a focus on SEO and SEM.
• Proven experience managing successful PPC campaigns and achieving target KPIs.
• Proficiency in SEO tools (e.g., SEMrush, Ahrefs, Moz) and Google Analytics.
• Strong understanding of keyword research, on-page and off-page optimization techniques.
• Experience with social media advertising platforms.
• Excellent analytical skills and ability to interpret data to drive insights.
• Strong written and verbal communication skills.
• Ability to work independently and as part of a collaborative team.
• Creative thinking and problem-solving abilities.