Digital Marketing Specialist - SEO/SEM
27701 Durham, North Carolina
$70000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly expanding digital marketing agency, is looking for a talented and data-driven Digital Marketing Specialist with a strong focus on SEO and SEM to join their fully remote team. You will be instrumental in developing and executing comprehensive online marketing strategies for a diverse portfolio of clients, driving organic traffic, improving search engine rankings, and optimizing paid advertising campaigns. This role is perfect for a creative thinker with a proven ability to analyze performance data and translate insights into actionable strategies.
Responsibilities:
Responsibilities:
- Develop, implement, and manage effective SEO strategies to improve organic search rankings and website visibility.
- Conduct keyword research, competitive analysis, and content optimization to enhance search engine performance.
- Manage and optimize SEM campaigns across platforms like Google Ads and Bing Ads, including budget management, bid optimization, and ad copywriting.
- Monitor, analyze, and report on website traffic, campaign performance, and key marketing metrics using tools such as Google Analytics, SEMrush, and Ahrefs.
- Identify trends and insights to guide campaign development and improve user experience.
- Collaborate with content creators, web developers, and designers to ensure alignment of marketing initiatives with website and content strategies.
- Stay up-to-date with the latest trends and best practices in SEO, SEM, and digital marketing.
- Assist in the development of comprehensive digital marketing strategies for clients.
- Provide regular performance reports and actionable recommendations to clients and internal teams.
- Proactively identify opportunities for A/B testing and conversion rate optimization (CRO).
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3-5 years of proven experience in SEO and SEM, with a strong understanding of search engine algorithms and digital advertising platforms.
- Proficiency in SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz) and SEM platforms (e.g., Google Ads, Bing Ads).
- Demonstrated success in improving organic search rankings and driving paid search ROI.
- Strong analytical skills with the ability to interpret complex data and generate actionable insights.
- Excellent written and verbal communication skills, with the ability to articulate strategies and results effectively.
- Ability to work independently and manage multiple projects simultaneously in a remote work environment.
- Creative and innovative thinking with a passion for digital marketing.
- Experience with content management systems (CMS) like WordPress is a plus.
- Certifications in Google Ads and Google Analytics are highly desirable.
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0
Senior Digital Marketing Manager, SEO & SEM
27701 Durham, North Carolina
$125000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client is seeking a highly analytical and creative Senior Digital Marketing Manager to lead their Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies. This role is critical for driving organic and paid traffic, increasing brand visibility, and generating high-quality leads. The position is based in Durham, North Carolina, US , and offers a hybrid work model, providing flexibility alongside opportunities for in-office collaboration. The ideal candidate will have a proven track record of developing and executing successful data-driven digital marketing campaigns.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive SEO strategies to improve organic search rankings and drive relevant traffic.
- Manage and optimize SEM campaigns across various platforms (e.g., Google Ads, Bing Ads) to maximize ROI.
- Conduct keyword research, competitor analysis, and market trend monitoring to identify opportunities.
- Oversee website content optimization, technical SEO audits, and link-building initiatives.
- Manage the creation and execution of paid search advertising campaigns, including ad copy creation, bidding strategies, and landing page optimization.
- Analyze campaign performance data using tools like Google Analytics, SEMrush, and Moz to generate insights and recommendations.
- Collaborate with content creators, web developers, and design teams to ensure cohesive digital marketing efforts.
- Track, report, and present key performance metrics (KPIs) to stakeholders, demonstrating campaign effectiveness and identifying areas for improvement.
- Stay up-to-date with the latest SEO and SEM best practices, algorithm updates, and industry trends.
- Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong specialization in SEO and SEM.
- Proven success in developing and implementing effective SEO and SEM strategies that have driven significant growth.
- Proficiency with SEO tools (e.g., Google Search Console, SEMrush, Ahrefs, Moz) and web analytics platforms (e.g., Google Analytics).
- Hands-on experience managing Google Ads and other PPC platforms.
- Strong understanding of search engine algorithms, ranking factors, and user intent.
- Excellent analytical, problem-solving, and data interpretation skills.
- Effective communication, presentation, and project management abilities.
- Ability to work independently and manage multiple projects simultaneously in a hybrid environment.
- Experience with content marketing and social media strategy is a plus.
Apply Now
1
Senior Digital Marketing Strategist - Content & SEO
27514 Durham, North Carolina
$90000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client is a dynamic and rapidly growing media and public relations firm seeking a highly analytical and creative Senior Digital Marketing Strategist with a strong focus on content and SEO. This is a fully remote position, offering the flexibility to work from your preferred location across the US. You will be responsible for developing and executing comprehensive digital marketing strategies that enhance brand visibility, drive organic traffic, and engage target audiences. This includes crafting data-driven SEO strategies, creating compelling content, and managing social media presence.
The ideal candidate will possess a deep understanding of current digital marketing trends, search engine algorithms, and content marketing best practices. You will leverage your expertise in SEO, content creation, social media management, and analytics to achieve measurable results. This role requires exceptional communication skills, a collaborative spirit, and the ability to translate complex data into actionable insights for clients. You will work closely with clients, content creators, and performance marketing teams to ensure integrated campaign success.
Key Responsibilities:
Qualifications:
The ideal candidate will possess a deep understanding of current digital marketing trends, search engine algorithms, and content marketing best practices. You will leverage your expertise in SEO, content creation, social media management, and analytics to achieve measurable results. This role requires exceptional communication skills, a collaborative spirit, and the ability to translate complex data into actionable insights for clients. You will work closely with clients, content creators, and performance marketing teams to ensure integrated campaign success.
Key Responsibilities:
- Develop and implement innovative SEO strategies to improve search engine rankings and organic traffic.
- Conduct keyword research, competitive analysis, and on-page/off-page optimization.
- Create and manage high-quality, engaging content across various digital channels (blog posts, articles, social media, website copy).
- Develop and execute content marketing plans aligned with client objectives.
- Manage and grow social media presence, including strategy, content creation, and community engagement.
- Analyze website traffic and campaign performance using tools like Google Analytics, SEMrush, and others.
- Prepare regular performance reports with actionable insights and recommendations.
- Collaborate with design and development teams to optimize user experience and website performance.
- Stay abreast of the latest trends and algorithm changes in SEO, content marketing, and social media.
- Work closely with PR and media relations teams to amplify content and brand messaging.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 5 years of experience in digital marketing, with a specialization in SEO and content strategy.
- Proven track record of developing and executing successful SEO and content marketing campaigns that drive organic growth.
- Expertise in keyword research, on-page and off-page SEO techniques, and technical SEO.
- Strong writing, editing, and content creation skills across multiple formats.
- Proficiency in using SEO tools (e.g., SEMrush, Ahrefs, Moz) and web analytics platforms (e.g., Google Analytics).
- Experience with social media management platforms and strategies.
- Excellent analytical and problem-solving skills.
- Strong communication and presentation skills, with the ability to articulate strategies and results.
- Ability to manage multiple projects simultaneously in a fast-paced, remote environment.
- Experience with email marketing and paid advertising is a plus.
Apply Now
2
Digital Marketing Director
27517 Durham, North Carolina
$110000 Annually
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client is looking for an innovative and strategic Digital Marketing Director to lead their marketing efforts in **Durham, North Carolina, US**. This role is instrumental in shaping and executing the company's digital marketing vision, driving brand awareness, lead generation, and customer acquisition. You will be responsible for developing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, content marketing, and paid advertising. This includes defining target audiences, setting campaign objectives, and allocating budgets effectively to maximize ROI. The Digital Marketing Director will manage a team of digital marketing specialists, providing guidance, mentorship, and performance oversight. You will be tasked with overseeing the creation and execution of engaging content, analyzing campaign performance data, and generating actionable insights to optimize strategies. Staying ahead of industry trends, emerging technologies, and best practices in digital marketing is crucial. You will collaborate closely with sales, product development, and other marketing teams to ensure cohesive brand messaging and achieve business goals. Experience in A/B testing, conversion rate optimization (CRO), and marketing automation platforms is essential. The ideal candidate will possess strong analytical and data interpretation skills, a creative mindset, and exceptional leadership and communication abilities. A bachelor's degree in marketing, communications, business, or a related field is required, along with a minimum of 7-10 years of progressive experience in digital marketing, with at least 3 years in a leadership or directorial role. This hybrid position offers a dynamic work environment, blending collaborative in-office sessions with remote flexibility to support a balanced and productive workflow. Join our client and lead their digital transformation.
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3
Digital Marketing Strategist
27701 Durham, North Carolina
$95000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client is looking for a results-driven Digital Marketing Strategist to lead their online marketing initiatives. This is a completely remote role, offering the flexibility to work from your preferred location. You will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various channels to drive brand awareness, customer acquisition, and revenue growth. Your duties will include overseeing SEO/SEM, email marketing, social media marketing, content marketing, and display advertising. You will conduct market research, identify target audiences, and develop strategies to engage them effectively. Analyzing campaign performance, generating reports, and providing actionable insights for optimization are key responsibilities. The ideal candidate will have a proven track record of success in digital marketing, deep expertise in analytics tools (e.g., Google Analytics), and a strong understanding of current digital marketing trends and best practices. Excellent analytical, communication, and project management skills are essential. You should be adept at managing budgets, optimizing campaigns for ROI, and collaborating with cross-functional teams to ensure integrated marketing efforts. This is a fantastic opportunity to shape the digital presence of a growing company and drive significant business impact through innovative marketing strategies, all within a remote work environment.
Apply Now
4
Digital Marketing Strategist
27705 Durham, North Carolina
$85000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client is seeking a creative and data-driven Digital Marketing Strategist to lead their online marketing initiatives from their office in **Durham, North Carolina, US**. This role is crucial in developing and executing innovative digital campaigns that drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will have a proven track record in managing multi-channel digital marketing efforts, leveraging analytics to optimize performance, and staying ahead of the latest digital trends.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive digital marketing strategies across various platforms including SEO, SEM, social media, email marketing, and content marketing.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to achieve target ROI.
- Oversee the creation of engaging and relevant digital content, including website copy, blog posts, social media updates, and email newsletters.
- Analyze website traffic, campaign performance, and customer engagement metrics using tools like Google Analytics.
- Identify new digital marketing opportunities and emerging trends.
- Collaborate with design and development teams to ensure optimal user experience and conversion rates on digital platforms.
- Develop and execute email marketing campaigns, including list segmentation, automation, and A/B testing.
- Manage social media presence and engagement strategies.
- Conduct market research and competitor analysis to inform strategy.
- Report on campaign performance and provide actionable insights to stakeholders.
- Stay up-to-date with the latest digital marketing tools, best practices, and algorithm changes.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on strategy development and execution.
- Proven success in managing SEO/SEM, email marketing, social media marketing, and content marketing.
- Expertise in Google Analytics, Google Ads, and other relevant digital marketing platforms.
- Excellent understanding of digital marketing KPIs and data analysis.
- Strong creative thinking and problem-solving skills.
- Exceptional written and verbal communication abilities.
- Ability to work collaboratively in a team environment and manage multiple projects.
- Experience with marketing automation tools is a plus.
Apply Now
5
Digital Marketing Strategist
27701 Durham, North Carolina
$78000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client is seeking a creative and data-driven Digital Marketing Strategist to join their vibrant team in Durham, North Carolina, US . This hybrid role requires a strategic thinker who can develop, implement, and manage cutting-edge digital marketing campaigns across various platforms to enhance brand awareness, drive website traffic, and generate leads. You will be responsible for the entire digital marketing lifecycle, from conception to execution and analysis. This includes managing social media strategy, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, content marketing, and affiliate marketing programs.
Key responsibilities involve conducting market research and competitor analysis to identify opportunities and trends. You will develop comprehensive digital marketing plans aligned with business objectives, setting clear KPIs and measuring campaign performance against these goals. This role requires a strong understanding of analytics tools (e.g., Google Analytics, Adobe Analytics) to track, report, and interpret data, providing actionable insights for campaign optimization. You will also manage the digital marketing budget, ensuring maximum ROI and efficient allocation of resources. Collaboration with the content creation team, web development team, and sales team is essential to ensure cohesive brand messaging and campaign integration.
The ideal candidate will have a proven track record in developing and executing successful digital marketing campaigns, with a strong emphasis on measurable results. Excellent analytical skills, creativity, and a passion for staying ahead of the latest digital marketing trends are essential. Proficiency in SEO best practices, SEM platforms (Google Ads, Bing Ads), social media management tools, and email marketing software is required. Experience with A/B testing and conversion rate optimization (CRO) is highly desirable. A bachelor's degree in Marketing, Communications, Business, or a related field is preferred, along with 3-5 years of experience in digital marketing. Strong communication and project management skills are critical for success in this hybrid work environment, balancing remote flexibility with in-office collaboration.
Key responsibilities involve conducting market research and competitor analysis to identify opportunities and trends. You will develop comprehensive digital marketing plans aligned with business objectives, setting clear KPIs and measuring campaign performance against these goals. This role requires a strong understanding of analytics tools (e.g., Google Analytics, Adobe Analytics) to track, report, and interpret data, providing actionable insights for campaign optimization. You will also manage the digital marketing budget, ensuring maximum ROI and efficient allocation of resources. Collaboration with the content creation team, web development team, and sales team is essential to ensure cohesive brand messaging and campaign integration.
The ideal candidate will have a proven track record in developing and executing successful digital marketing campaigns, with a strong emphasis on measurable results. Excellent analytical skills, creativity, and a passion for staying ahead of the latest digital marketing trends are essential. Proficiency in SEO best practices, SEM platforms (Google Ads, Bing Ads), social media management tools, and email marketing software is required. Experience with A/B testing and conversion rate optimization (CRO) is highly desirable. A bachelor's degree in Marketing, Communications, Business, or a related field is preferred, along with 3-5 years of experience in digital marketing. Strong communication and project management skills are critical for success in this hybrid work environment, balancing remote flexibility with in-office collaboration.
Apply Now
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6
Digital Marketing Strategist
83702 Durham, North Carolina
$80000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client is looking for a creative and data-driven Digital Marketing Strategist to develop and execute impactful online marketing campaigns. This hybrid role offers the flexibility of remote work combined with essential in-office collaboration, allowing you to shape our client's digital presence. You will be responsible for managing SEO, SEM, social media, email marketing, content marketing, and other digital channels to drive lead generation, brand awareness, and customer engagement. The ideal candidate is highly analytical, possesses a deep understanding of current digital marketing trends, and can translate strategic goals into measurable results.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies aligned with business objectives.
- Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns to improve search engine rankings and drive qualified traffic.
- Plan, execute, and analyze social media marketing campaigns across various platforms to increase brand visibility and engagement.
- Develop and manage email marketing campaigns, including list segmentation, content creation, and performance tracking.
- Create and oversee content marketing initiatives, including blog posts, articles, infographics, and videos.
- Monitor website analytics and campaign performance using tools like Google Analytics, identifying trends and areas for improvement.
- Conduct market research and competitive analysis to identify new opportunities and stay ahead of industry trends.
- Collaborate with design, content, and sales teams to ensure cohesive and effective marketing efforts.
- Manage digital advertising budgets and ensure optimal ROI.
- Stay up-to-date with the latest digital marketing technologies, tools, and best practices.
- Prepare regular performance reports and present findings and recommendations to stakeholders.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a proven track record of developing and executing successful online campaigns.
- Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, SEMrush, HubSpot, and social media management platforms.
- Excellent analytical and data interpretation skills.
- Strong written and verbal communication skills, with the ability to craft compelling marketing copy.
- Ability to work independently, manage multiple projects, and meet deadlines in a hybrid work environment.
- Creative thinking and problem-solving abilities.
- Experience working with cross-functional teams is essential.
- Must be comfortable with a hybrid work arrangement, balancing remote responsibilities with regular in-office collaboration in Boise, Idaho, US .
Apply Now
7
Digital Marketing Strategist
27701 Durham, North Carolina
$70000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client is seeking an innovative and data-driven Digital Marketing Strategist to develop and execute comprehensive online marketing campaigns from their Durham, North Carolina, US hub. This role is critical in driving brand awareness, lead generation, and customer engagement across multiple digital channels. You will be responsible for analyzing market trends, identifying target audiences, and crafting integrated strategies that align with business objectives.
Key responsibilities include planning and managing SEO/SEM campaigns, social media marketing, email marketing, content marketing, and paid advertising initiatives (PPC, social ads). You will conduct thorough keyword research, optimize website content for search engines, and monitor campaign performance using analytics tools like Google Analytics. Developing compelling marketing collateral, landing pages, and creative assets will also be part of your remit. This role requires a deep understanding of the digital marketing landscape, including emerging technologies and best practices.
The Digital Marketing Strategist will collaborate closely with sales, product development, and creative teams to ensure cohesive messaging and effective campaign execution. You will be responsible for tracking key performance indicators (KPIs), generating detailed reports, and providing actionable insights to optimize future campaigns. Experience in A/B testing, conversion rate optimization (CRO), and marketing automation platforms is essential. This hybrid position allows for a balance of remote work and in-office collaboration in our Durham, North Carolina, US location. We are looking for a creative thinker with strong analytical skills and a proven ability to deliver measurable results in the digital space.
Qualifications:
Key responsibilities include planning and managing SEO/SEM campaigns, social media marketing, email marketing, content marketing, and paid advertising initiatives (PPC, social ads). You will conduct thorough keyword research, optimize website content for search engines, and monitor campaign performance using analytics tools like Google Analytics. Developing compelling marketing collateral, landing pages, and creative assets will also be part of your remit. This role requires a deep understanding of the digital marketing landscape, including emerging technologies and best practices.
The Digital Marketing Strategist will collaborate closely with sales, product development, and creative teams to ensure cohesive messaging and effective campaign execution. You will be responsible for tracking key performance indicators (KPIs), generating detailed reports, and providing actionable insights to optimize future campaigns. Experience in A/B testing, conversion rate optimization (CRO), and marketing automation platforms is essential. This hybrid position allows for a balance of remote work and in-office collaboration in our Durham, North Carolina, US location. We are looking for a creative thinker with strong analytical skills and a proven ability to deliver measurable results in the digital space.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in digital marketing strategy and execution.
- Proven experience with SEO, SEM, PPC, social media marketing, and email marketing.
- Proficiency with Google Analytics, Google Ads, and other digital marketing tools.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo).
- Strong understanding of content marketing principles and social media engagement strategies.
- Excellent analytical, problem-solving, and project management skills.
- Creative thinking and ability to develop engaging marketing content.
- Strong communication and collaboration skills.
Apply Now
8
Digital Marketing Strategist
27701 Durham, North Carolina
$90000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client is seeking a visionary Digital Marketing Strategist to lead our online presence and drive growth. This is an on-site position at our offices in Durham, North Carolina, US . The ideal candidate will be responsible for developing and executing comprehensive digital marketing campaigns across multiple channels, including SEO, SEM, social media, email marketing, and content marketing. You will analyze campaign performance, identify opportunities for optimization, and stay ahead of digital marketing trends to ensure our brand remains competitive.
Key Responsibilities:
Qualifications:
This is a critical role for our marketing department, requiring a strategic and hands-on approach. Our client fosters a collaborative and innovative work culture.
Key Responsibilities:
- Develop and implement data-driven digital marketing strategies to increase brand awareness, engagement, and lead generation.
- Manage all paid advertising campaigns (Google Ads, social media ads), including budget allocation, targeting, and performance optimization.
- Oversee Search Engine Optimization (SEO) efforts to improve organic search rankings and website traffic.
- Develop and execute effective email marketing campaigns, segmenting audiences and nurturing leads.
- Create and manage social media content calendars, engaging with our online community and driving social media growth.
- Collaborate with the content team to produce high-quality, relevant content that resonates with our target audience.
- Analyze website traffic, campaign performance data, and KPIs using tools like Google Analytics, and provide actionable insights and recommendations.
- Conduct market research and competitor analysis to identify new opportunities and strategies.
- Manage relationships with external agencies and vendors as needed.
- Stay up-to-date with the latest digital marketing tools, technologies, and best practices.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 5+ years of experience in digital marketing, with a proven track record of successful campaign management.
- In-depth knowledge of SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
- Proficiency with Google Analytics, Google Ads, and various social media advertising platforms.
- Strong analytical skills and the ability to interpret data to drive strategic decisions.
- Excellent written and verbal communication skills.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo) is a plus.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Creative thinker with a passion for digital innovation.
This is a critical role for our marketing department, requiring a strategic and hands-on approach. Our client fosters a collaborative and innovative work culture.
Apply Now
9