Digital Marketing Specialist - SEO/SEM
Posted 2 days ago
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Key Responsibilities:
- Develop and execute comprehensive SEO strategies to improve organic search rankings and website traffic.
- Conduct keyword research, on-page optimization, off-page optimization, and technical SEO audits.
- Manage and optimize SEM campaigns across platforms like Google Ads, Bing Ads, ensuring efficient budget allocation and high ROI.
- Monitor, analyze, and report on website performance using tools like Google Analytics, SEMrush, and other relevant platforms.
- Identify trends, insights, and opportunities for campaign improvement and growth.
- Create compelling ad copy and landing page content that aligns with SEO best practices and conversion goals.
- Collaborate with content creators and web developers to implement SEO recommendations and improve user experience.
- Stay current with the latest algorithm updates, SEO/SEM best practices, and digital marketing trends.
- Analyze competitor strategies and market trends to identify competitive advantages.
- Manage A/B testing for ad copy, landing pages, and other digital marketing elements.
- Contribute to the overall digital marketing strategy and collaborate with other marketing team members.
Qualifications:
- Proven experience (4+ years) as a Digital Marketing Specialist or similar role, with a strong emphasis on SEO and SEM.
- Demonstrable success in improving organic search rankings and managing paid search campaigns.
- Proficiency in SEO tools (e.g., Google Search Console, SEMrush, Ahrefs, Moz) and SEM platforms (Google Ads, Bing Ads).
- Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
- Excellent understanding of keyword research, on-page and off-page SEO techniques, and technical SEO.
- Experience with content marketing and conversion rate optimization (CRO).
- Familiarity with social media marketing and email marketing is a plus.
- Bachelor's degree in Marketing, Digital Media, Communications, or a related field, or equivalent practical experience.
- Excellent written and verbal communication skills.
- Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
Digital Marketing Strategist - SEO/SEM Specialist
Posted 12 days ago
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Key responsibilities include conducting keyword research, analyzing competitor strategies, and implementing on-page and off-page SEO tactics. You will manage and optimize Google Ads, Bing Ads, and other paid media campaigns, focusing on maximizing ROI and achieving campaign objectives. This role involves creating compelling ad copy, designing landing pages, and conducting A/B testing to enhance conversion rates. You will also monitor website analytics, generate performance reports, and provide strategic recommendations to clients and internal teams.
The ideal candidate will possess a deep understanding of search engine algorithms, digital advertising platforms, and web analytics tools (e.g., Google Analytics, SEMrush, Moz). Excellent analytical, communication, and project management skills are essential. You should be creative, data-driven, and possess a passion for achieving measurable marketing results. This is an exceptional opportunity to contribute to impactful marketing strategies in a collaborative, fully remote setting.
**Qualifications:**
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3-5 years of experience in digital marketing, with a strong focus on SEO and SEM.
- Proven experience managing successful paid search campaigns (Google Ads, Bing Ads).
- In-depth knowledge of SEO best practices, keyword research, and link-building strategies.
- Proficiency with web analytics tools (Google Analytics) and SEO tools (SEMrush, Ahrefs, Moz).
- Strong analytical skills and ability to interpret data to drive marketing decisions.
- Excellent written and verbal communication skills.
- Ability to work independently and manage multiple projects in a remote environment.
Digital Marketing Specialist
Posted 3 days ago
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Job Description
Compensation : Competitive Starting Salary + Commission Bonuses Every Pay Period
Benefits Offered: Dental, Life, Medical, Vision, 401k
Location: Remote
Job Title: Digital Marketing Specialist
Employment Type: Full-Time
Department: Client Services Department
Reports to: Client Services Manager
OMG National, a 35-year old marketing firm and five-year Inc. 5000 recipient, is seeking highly motivated individuals with relevant experience for our Digital Marketing Specialist (DMS) position! The DMS serves as the primary contact for our Small to Medium-Sized Business (SMB) clients who are using our various online marketing-based services. The position entails working with clients as well as our in-house designers/developers, SEO and Paid Ad Specialists, Social Media staff and other company stakeholders. This position places a heavy emphasis on client contact/management, requiring the capacity to intelligently discuss digital marketing and a variety of advertising mediums, while maintaining a high level of customer service.
Duties include:
- Act as the liaison and SME (Subject Matter Expert) between your clients and the internal teams. Maintain client relationships and develop their marketing product portfolio.
- Educate clients on additional programs and identify areas of opportunity to upsell and cross-sell our products.
- Establish realistic goals to effectively grow their business through the use of Local SEO, Paid Social and advanced SEM strategies.
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Collect assets and relevant information about a client's business and deliver this to internal teams to produce high-quality, original content.
- QA/QC internal marketing materials before sending to clients to ensure client accounts maintain a high level of brand consistency.
- Paid Search: Analyze and discuss client paid advertising campaigns on Google Ads, Facebook Ads, and their associated display networks.
- Website Project Management: Serve as the intermediary between clients and the web department.
Requirements:
- 2+ years of Customer Service/Hospitality skills and experience.
- 2+ years of Sales experience.
- 2+ years of Organic Marketing experience (via Google Business Pro, Organic Social Media work, or SEO experience).
- 2+ years of Paid Ads experience (via Google Ads, Local Services Ads, or Meta Ads experience).
- Organized and detail-oriented with effective time management skills.
- Strong Project or
Digital Marketing Analyst

Posted today
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A leading healthcare system in South Florida is seeking a Digital Marketing Analyst to join their team. This person will be working under the Marketing Department, helping handle the web traffic analytics, data visualization, marketing campaign reporting, and client side of the organizations marketing. The day to day will consist of collaborating with stakeholders and analyzing varied data sources, and then help provide insights to these stakeholders to enhance marketing effectiveness and strategic goals. They will be working within SQL, GA4, Salesforce, CDC, Marketing Cloud Intelligence, Looker Studio, and more. This person should also have experience or understanding with Snowflake and BigQuery.
The role can be remote or onsite, and hours are 8:30-5 PM EST.
We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form ( . The EEOC "Know Your Rights" Poster is available here ( .
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: .
Skills and Requirements
1. Google Analytics/GA4, Google Tag Manager experience/certifications
2. SQL queries and extracting experience
3. Working with PowerBi/Tableau/Datalake or Modeling
4. Has managed a marketing campaign reporting
5. Bachelors' Degree
6. CDC Customer Platform experience
7. Salesforce product experience null
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to
Digital Marketing Manager
Posted today
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Job Description
Key responsibilities include:
- Developing and implementing integrated digital marketing strategies to achieve business objectives.
- Managing and optimizing all paid advertising campaigns (Google Ads, social media ads) to drive qualified leads and conversions.
- Overseeing social media presence, creating engaging content, and fostering community interaction.
- Implementing and managing SEO strategies to improve organic search rankings and website traffic.
- Developing and executing content marketing strategies, including blog posts, articles, whitepapers, and case studies.
- Managing email marketing campaigns, including list segmentation, content creation, and automation.
- Analyzing website traffic and campaign performance using tools like Google Analytics; providing regular reports and insights.
- Collaborating with content creators, web developers, and graphic designers to produce high-quality marketing materials.
- Staying abreast of the latest digital marketing trends, tools, and best practices.
- Managing the digital marketing budget effectively to ensure optimal allocation of resources.
- Conducting A/B testing and other experiments to continuously improve campaign performance.
- Identifying new digital marketing opportunities and recommending innovative approaches.
Digital Marketing Strategist
Posted 2 days ago
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Job Description
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies aligned with business objectives.
- Manage and optimize SEO and SEM campaigns to improve website visibility and drive qualified traffic.
- Create and execute social media marketing strategies to build brand presence and engage with target audiences.
- Develop and manage content marketing initiatives, including blog posts, articles, and website copy.
- Plan and execute email marketing campaigns to nurture leads and promote products/services.
- Analyze campaign performance data using tools like Google Analytics and provide actionable insights and recommendations.
- Stay abreast of the latest digital marketing trends, technologies, and best practices.
- Collaborate with cross-functional teams, including design, sales, and product development.
- Manage the digital marketing budget effectively.
- Contribute to the development of the company's e-commerce strategy.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce and social media.
- Proven experience in SEO, SEM, content marketing, social media management, and email marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and marketing automation platforms.
- Excellent analytical skills and the ability to interpret data to drive strategy.
- Strong understanding of current digital marketing trends and best practices.
- Exceptional written and verbal communication skills.
- Ability to work independently and manage multiple projects in a remote, fast-paced environment.
- Experience with A/B testing and conversion rate optimization (CRO).
This is a remote-first position, offering the flexibility to work from anywhere in the US, with a preference for candidates within the Eastern Time Zone.
Digital Marketing Manager
Posted 3 days ago
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Job Description
Key Responsibilities:
- Develop and implement integrated digital marketing strategies aligned with business goals.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
- Oversee search engine optimization (SEO) efforts to improve organic search rankings and website traffic.
- Develop and execute content marketing strategies, including blog posts, articles, and website copy.
- Manage social media presence across various platforms, driving engagement and community building.
- Design and implement email marketing campaigns to nurture leads and retain customers.
- Analyze website traffic and user behavior using tools like Google Analytics, providing actionable insights.
- Collaborate with the sales and product teams to ensure marketing efforts are aligned with business objectives.
- Monitor industry trends and competitor activities to identify new opportunities and threats.
- Manage digital marketing budgets effectively, ensuring optimal allocation of resources.
- Track and report on key performance indicators (KPIs) for all digital marketing initiatives.
Qualifications:
- Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing, with a focus on performance marketing.
- Proven experience in managing paid search (PPC), social media advertising, and SEO.
- Proficiency with marketing automation tools and CRM systems.
- Strong understanding of website analytics tools (e.g., Google Analytics) and data interpretation.
- Excellent written and verbal communication skills, with strong copywriting abilities.
- Creative thinking and problem-solving skills.
- Ability to manage multiple projects simultaneously and meet tight deadlines.
- Experience with A/B testing and conversion rate optimization (CRO).
- Familiarity with content management systems (CMS) like WordPress.
This is an exciting opportunity to shape the digital presence of our client and drive significant growth in the vibrant market of Miami, Florida, US . If you are a results-driven digital marketer with a passion for innovation, we encourage you to apply.
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