SEO Manager
97240 Portland, Oregon
Cengage Group
Posted 13 days ago
Job Viewed
Job Description
**We believe in the power and joy of learning**
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
**Our culture values inclusion, engagement, and discovery**
Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see part of Cengage Global Marketing Services, the Web Services team provides our go-to-market teams with Search Engine Optimization (SEO) expertise to promote the online presence of Marketing websites across Cengage and drive organic growth. We seek a highly skilled and expert **SEO Manager to lead our SEO strategy.**
**Responsibilities:**
+ Create and implement comprehensive SEO plans to improve organic search rankings and drive traffic for Cengage Marketing websites
+ Work closely with go-to-market partners to align SEO strategies with business goals and objectives
+ Act as the main liaison with SEO consultants/services to review and enhance SEO plans to improve search engine rankings and ensure alignment with business goals
+ Develop an overarching go-to-market SEO strategy plan for Cengage Group Marketing that considers all business unit marketing websites and regions
+ Work with social and paid media teams to ensure cohesive marketing efforts
+ Work with web production owners to implement technical and content SEO strategies
+ Guide content teams with targeted keyword strategies. Create keyword playbooks and train teams on how to implement
+ Identify and work with internal teams to resolve technical SEO issues to optimize website performance
+ Track SEO metrics such as traffic, rankings, and conversion rates, share of voice, competitor activities and adjust strategies accordingly
+ Regularly meet and provide actionable recommendations and clear, concise reports to stakeholders on the status of their SEO campaigns
+ Keep abreast of the SEO trends and algorithm updates to maintain competitive advantage
+ Be responsible for the work of the SEO Specialist
**Requirements:**
+ Bachelor's degree in Marketing, Communications, Business, Decision Science, Information Technology or related field.
+ 5+ years of experience as an SEO lead in a fast-paced environment
+ In-depth knowledge and demonstrated proficiency with standard SEO tools (e.g., BrightEdge, Moz, Google Search Console, GA4)
+ Proficiency with Excel
+ Understanding of HTML, CSS, and JavaScript
+ Demonstrated ability to analyze large sets of data and use it to guide SEO strategy and decision-making
+ Strong proficiency in data interpretation, reporting, and deriving actionable insights from analytics tools
+ Ability to present data in a clear, actionable way and make recommendations that align with stakeholder objectives
+ Knowledgeable with paid and social media marketing and its impact on SEO
+ Experience collaborating with external experts and vendors
+ Experience working with cross-functional teams and stakeholders across a large organization
+ Excellent verbal and written communication skills to explain complex SEO concepts to clients and internal teams
Preferred:
+ Relevant SEO certifications (such from Google, BrightEdge, etc.)
+ Knowledge of Google Ads
+ Agency experience
Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at or at .
**About Cengage** **Group**
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
**Compensation**
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here ( to learn more about our _Total Rewards Philosophy_ .
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
$67,000.00 - $84,000.00 USD
**Cengage Group** , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.
We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
**_Warning: Be aware, there has been an increase of targeted recruitment_** **_scams perpetrated by bad actors falsely providing job offers on behalf Cengage Group to candidates as a means of obtaining personal information. Note that Cengage will always interview candidates via live in-person meetings, phone calls and video calls before an offer would be extended. Also, be sure to check that communication is coming from an @cengage.com email address._**
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
**Our culture values inclusion, engagement, and discovery**
Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see part of Cengage Global Marketing Services, the Web Services team provides our go-to-market teams with Search Engine Optimization (SEO) expertise to promote the online presence of Marketing websites across Cengage and drive organic growth. We seek a highly skilled and expert **SEO Manager to lead our SEO strategy.**
**Responsibilities:**
+ Create and implement comprehensive SEO plans to improve organic search rankings and drive traffic for Cengage Marketing websites
+ Work closely with go-to-market partners to align SEO strategies with business goals and objectives
+ Act as the main liaison with SEO consultants/services to review and enhance SEO plans to improve search engine rankings and ensure alignment with business goals
+ Develop an overarching go-to-market SEO strategy plan for Cengage Group Marketing that considers all business unit marketing websites and regions
+ Work with social and paid media teams to ensure cohesive marketing efforts
+ Work with web production owners to implement technical and content SEO strategies
+ Guide content teams with targeted keyword strategies. Create keyword playbooks and train teams on how to implement
+ Identify and work with internal teams to resolve technical SEO issues to optimize website performance
+ Track SEO metrics such as traffic, rankings, and conversion rates, share of voice, competitor activities and adjust strategies accordingly
+ Regularly meet and provide actionable recommendations and clear, concise reports to stakeholders on the status of their SEO campaigns
+ Keep abreast of the SEO trends and algorithm updates to maintain competitive advantage
+ Be responsible for the work of the SEO Specialist
**Requirements:**
+ Bachelor's degree in Marketing, Communications, Business, Decision Science, Information Technology or related field.
+ 5+ years of experience as an SEO lead in a fast-paced environment
+ In-depth knowledge and demonstrated proficiency with standard SEO tools (e.g., BrightEdge, Moz, Google Search Console, GA4)
+ Proficiency with Excel
+ Understanding of HTML, CSS, and JavaScript
+ Demonstrated ability to analyze large sets of data and use it to guide SEO strategy and decision-making
+ Strong proficiency in data interpretation, reporting, and deriving actionable insights from analytics tools
+ Ability to present data in a clear, actionable way and make recommendations that align with stakeholder objectives
+ Knowledgeable with paid and social media marketing and its impact on SEO
+ Experience collaborating with external experts and vendors
+ Experience working with cross-functional teams and stakeholders across a large organization
+ Excellent verbal and written communication skills to explain complex SEO concepts to clients and internal teams
Preferred:
+ Relevant SEO certifications (such from Google, BrightEdge, etc.)
+ Knowledge of Google Ads
+ Agency experience
Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at or at .
**About Cengage** **Group**
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
**Compensation**
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here ( to learn more about our _Total Rewards Philosophy_ .
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
$67,000.00 - $84,000.00 USD
**Cengage Group** , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.
We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
**_Warning: Be aware, there has been an increase of targeted recruitment_** **_scams perpetrated by bad actors falsely providing job offers on behalf Cengage Group to candidates as a means of obtaining personal information. Note that Cengage will always interview candidates via live in-person meetings, phone calls and video calls before an offer would be extended. Also, be sure to check that communication is coming from an @cengage.com email address._**
View Now
0
SEO Specialist, Sports Betting & iGaming
97240 Portland, Oregon
Advance Local
Posted 15 days ago
Job Viewed
Job Description
**Job Description**
**_Strengthening and empowering all of the communities we serve._**
**SEO Specialist, Sports Betting & iGaming**
Remote-based position
As an **SEO Specialist** with Advance Local focused on Sports Betting and iGaming content, you'll support core business goals by collaborating across key stakeholders to implement SEO initiatives that drive traffic and visibility. As part of your role, you'll provide analysis and guidance on optimization tactics and strategies as well as editorial and on-page practices that lead to traffic growth.
The base salary range is $52,500 - $67,500
**You will be responsible for:**
+ Owning the category reporting and analysis as you become a go-to expert on metrics and KPI's
+ Building multi-level reporting views and workflows that seek to deliver actionable data to team members
+ Industry competitive analysis, providing deep, actionable insights to team members
+ Conducting in-depth keyword research and intent analysis to identify high-value, high-intent keywords
+ Conducting competitive analysis to identify and recommend new techniques and strategies
+ Analyzing and developing optimization tactics that result in high-value conversion actions
+ Designing and developing analytical models that align organic search, Google Discover, and AI search platforms to deliver new insights
+ Creating on-page analysis and recommendations for workflows that aim to inform team members around best practices and optimization opportunities
+ Staying aware of industry landscape shifts and algorithm updates, helping to shape new best practices, and keeping team members informed of key findings
+ Developing and evolving SEO testing scenarios, helping to develop cutting-edge best practices
**Our ideal candidates will have the following:**
+ Bachelor's degree (preferred) or the equivalent combination of education and experience
+ Minimum two years' hands-on experience in Sports Betting and iGaming SEO implementation, ideally at enterprise-level organizations or with large media, affiliate, or operator sites; News SEO experience is a big plus
+ Expert knowledge of analytics platforms like Google Search Console, Google Analytics, and Bing Webmaster
+ Experience with advanced analytics features, tools, and methods: Google Looker Studio, Parsely, Marfeel, BigQuery, and others
+ Experience with 3 rd party SEO industry tools (i.e. SEMRush, Ahrefs, Screaming Frog, etc.)
+ Clear and effective written and verbal communication skills to help present, educate, and train team members
+ An analytical eye for identifying metrics-based opportunities for success and structure processes around them
+ Comfortable working in fast-paced environments across a multitude of properties, initiatives and business groups
+ Understanding of SEO methodologies behind E-E-A-T, crawl efficiency and budget, topic clustering, topical authority, and the interplay between Search, Discover, and News
+ The ability to keep organized multiple, on-going initiatives, effectively prioritizing tasks and deadlines
+ The ability to work autonomously and take ownership of business initiatives while working alongside other SEO team members to align plans and goals
+ Working knowledge and understanding of the AI search landscape and a deep desire to develop in-house practices and standards around AI-related audience opportunities and behaviors
+ Expert-level understanding of spreadsheets and their ability to deliver insights
+ The ability to work under newsroom-deadline pressure and the willingness to jump into action - including assistance in making content edits when assigned
+ Ideating, planning, testing, and analyzing SEO opportunities must be in your DNA
**Additional Information**
Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.
Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit .
Advance Local Media includes MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, PA Media Group, ZeroSum, Headline Group, Adpearance, Advance Aviation, Advance Healthcare, Advance Education, Advance National Solutions, Advance Recruitment, Advance Travel & Tourism, Cloud Theory, Hoot Interactive, Red Clay Media, Search Optics, Subtext.
_Advance Local Media is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law._
_If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information._
Advance Local Media does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.
**_Strengthening and empowering all of the communities we serve._**
**SEO Specialist, Sports Betting & iGaming**
Remote-based position
As an **SEO Specialist** with Advance Local focused on Sports Betting and iGaming content, you'll support core business goals by collaborating across key stakeholders to implement SEO initiatives that drive traffic and visibility. As part of your role, you'll provide analysis and guidance on optimization tactics and strategies as well as editorial and on-page practices that lead to traffic growth.
The base salary range is $52,500 - $67,500
**You will be responsible for:**
+ Owning the category reporting and analysis as you become a go-to expert on metrics and KPI's
+ Building multi-level reporting views and workflows that seek to deliver actionable data to team members
+ Industry competitive analysis, providing deep, actionable insights to team members
+ Conducting in-depth keyword research and intent analysis to identify high-value, high-intent keywords
+ Conducting competitive analysis to identify and recommend new techniques and strategies
+ Analyzing and developing optimization tactics that result in high-value conversion actions
+ Designing and developing analytical models that align organic search, Google Discover, and AI search platforms to deliver new insights
+ Creating on-page analysis and recommendations for workflows that aim to inform team members around best practices and optimization opportunities
+ Staying aware of industry landscape shifts and algorithm updates, helping to shape new best practices, and keeping team members informed of key findings
+ Developing and evolving SEO testing scenarios, helping to develop cutting-edge best practices
**Our ideal candidates will have the following:**
+ Bachelor's degree (preferred) or the equivalent combination of education and experience
+ Minimum two years' hands-on experience in Sports Betting and iGaming SEO implementation, ideally at enterprise-level organizations or with large media, affiliate, or operator sites; News SEO experience is a big plus
+ Expert knowledge of analytics platforms like Google Search Console, Google Analytics, and Bing Webmaster
+ Experience with advanced analytics features, tools, and methods: Google Looker Studio, Parsely, Marfeel, BigQuery, and others
+ Experience with 3 rd party SEO industry tools (i.e. SEMRush, Ahrefs, Screaming Frog, etc.)
+ Clear and effective written and verbal communication skills to help present, educate, and train team members
+ An analytical eye for identifying metrics-based opportunities for success and structure processes around them
+ Comfortable working in fast-paced environments across a multitude of properties, initiatives and business groups
+ Understanding of SEO methodologies behind E-E-A-T, crawl efficiency and budget, topic clustering, topical authority, and the interplay between Search, Discover, and News
+ The ability to keep organized multiple, on-going initiatives, effectively prioritizing tasks and deadlines
+ The ability to work autonomously and take ownership of business initiatives while working alongside other SEO team members to align plans and goals
+ Working knowledge and understanding of the AI search landscape and a deep desire to develop in-house practices and standards around AI-related audience opportunities and behaviors
+ Expert-level understanding of spreadsheets and their ability to deliver insights
+ The ability to work under newsroom-deadline pressure and the willingness to jump into action - including assistance in making content edits when assigned
+ Ideating, planning, testing, and analyzing SEO opportunities must be in your DNA
**Additional Information**
Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.
Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit .
Advance Local Media includes MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, PA Media Group, ZeroSum, Headline Group, Adpearance, Advance Aviation, Advance Healthcare, Advance Education, Advance National Solutions, Advance Recruitment, Advance Travel & Tourism, Cloud Theory, Hoot Interactive, Red Clay Media, Search Optics, Subtext.
_Advance Local Media is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law._
_If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information._
Advance Local Media does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.
View Now
1
Digital Marketing Specialist
97201 Portland, Oregon
$75000 Annually
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client is seeking a creative and data-driven Digital Marketing Specialist to join their team in **Portland, Oregon, US**. This role is pivotal in developing and executing innovative digital marketing campaigns across various channels to enhance brand visibility and drive customer engagement. You will be responsible for managing social media platforms, optimizing website content for SEO, developing engaging email marketing campaigns, and analyzing campaign performance to identify areas for improvement. The ideal candidate will have a strong understanding of digital marketing trends, tools, and best practices, with a proven ability to generate measurable results. This position requires a blend of creative thinking and analytical prowess to achieve marketing objectives and contribute to the company's growth.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive digital marketing strategies.
- Manage and optimize social media presence across platforms like Facebook, Instagram, Twitter, and LinkedIn.
- Create and schedule engaging content for social media, blogs, and website.
- Execute and analyze SEO strategies to improve organic search rankings.
- Design, implement, and monitor email marketing campaigns.
- Track, analyze, and report on campaign performance using tools like Google Analytics.
- Collaborate with the marketing team to ensure brand consistency and message alignment.
- Stay updated with the latest digital marketing trends and technologies.
- Manage online advertising budgets and campaign performance for paid search and social.
- Bachelor's degree in Marketing, Communications, or a related field.
- 3+ years of experience in digital marketing.
- Proven experience with SEO, SEM, social media marketing, and email marketing.
- Proficiency with digital marketing tools (e.g., Google Analytics, Google Ads, HubSpot, SEMrush).
- Excellent written and verbal communication skills.
- Strong analytical skills with the ability to interpret data and derive insights.
- Creative thinking and a passion for innovative marketing approaches.
- Ability to manage multiple projects simultaneously and meet deadlines.
Apply Now
2
Digital Marketing Strategist
97204 Portland, Oregon
$90000 Annually
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client is a rapidly growing e-commerce company seeking a talented and results-driven Digital Marketing Strategist to join their fully remote team. This role is pivotal in developing and executing comprehensive digital marketing campaigns to drive brand awareness, customer acquisition, and revenue growth. You will be responsible for managing SEO, SEM, social media marketing, email marketing, content marketing, and affiliate programs. The ideal candidate possesses a deep understanding of the digital landscape, is adept at data analysis, and can translate insights into actionable strategies that deliver measurable results.
Responsibilities:
Responsibilities:
- Develop and implement data-driven digital marketing strategies across multiple channels including SEO, SEM, social media, email, and content marketing.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve KPIs.
- Oversee the company's social media presence, developing engaging content and community management strategies.
- Drive organic growth through effective SEO strategies, keyword research, and on-page/off-page optimization.
- Develop and execute email marketing campaigns, including list segmentation, automation, and performance analysis.
- Create compelling and informative content that aligns with brand voice and marketing objectives.
- Monitor, analyze, and report on campaign performance using tools such as Google Analytics, SEMrush, and social media analytics platforms.
- Identify new digital marketing opportunities and emerging trends to keep the company competitive.
- Collaborate with cross-functional teams, including sales, product, and design, to ensure cohesive marketing efforts.
- Manage the digital marketing budget, allocating resources effectively to achieve campaign goals.
- Stay current with industry best practices, tools, and technologies in digital marketing.
- Conduct A/B testing and multivariate testing to optimize website performance and campaign effectiveness.
- Develop and manage affiliate marketing programs to expand reach and drive sales.
- Contribute to the overall brand strategy and marketing plan.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 6 years of experience in digital marketing, with a proven track record of success in developing and executing online campaigns.
- In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing principles.
- Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, Mailchimp, HubSpot).
- Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions.
- Excellent written and verbal communication skills.
- Experience managing marketing budgets and reporting on performance metrics.
- Proven ability to work independently and manage multiple projects simultaneously in a remote setting.
- Creative thinking and problem-solving abilities.
- Experience with conversion rate optimization (CRO) is a plus.
Apply Now
3
Digital Marketing Strategist
97203 Portland, Oregon
$75000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client is seeking a highly motivated and results-oriented Digital Marketing Strategist to join their dynamic team in Portland, Oregon, US . This role is crucial in developing and executing comprehensive digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. You will be responsible for managing all aspects of our digital presence, including SEO, SEM, social media marketing, email marketing, content marketing, and display advertising. Key responsibilities include conducting market research to identify trends and opportunities, analyzing campaign performance data to optimize strategies, and managing the marketing budget effectively. The ideal candidate will have a proven track record of success in digital marketing, with a strong understanding of current digital marketing tools and platforms. You will collaborate closely with cross-functional teams, including sales, product development, and creative services, to ensure marketing efforts are aligned with overall business objectives. This position offers a blend of in-office collaboration and remote flexibility, allowing you to contribute from a central hub while maintaining a productive work-life balance. The successful candidate will possess excellent analytical skills, creativity, and a passion for digital innovation. A Bachelor's degree in Marketing, Communications, or a related field is required, along with at least 5 years of experience in a digital marketing role. Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce) is highly desirable. You should be proficient in Google Analytics, Google Ads, and various social media advertising platforms. We are looking for an individual who can think strategically, execute tactically, and adapt to the ever-changing digital landscape. Strong project management skills and the ability to manage multiple projects simultaneously are essential.
Key Responsibilities:
Key Responsibilities:
- Develop and implement data-driven digital marketing strategies.
- Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive qualified traffic.
- Oversee social media strategy and execution across various platforms.
- Create and manage email marketing campaigns to nurture leads and engage customers.
- Develop and execute content marketing plans to build brand authority and drive engagement.
- Analyze campaign performance using analytics tools and provide actionable insights.
- Manage and optimize digital advertising spend to maximize ROI.
- Collaborate with design and content teams to create compelling marketing assets.
- Stay updated with the latest digital marketing trends and best practices.
- Report on marketing performance and key metrics to stakeholders.
Apply Now
4
Digital Marketing Strategist
97203 Portland, Oregon
$85000 Annually
WhatJobs
Posted 5 days ago
Job Viewed
Job Description
We are seeking a highly motivated and experienced Digital Marketing Strategist to join our dynamic marketing team. This is a fully remote position, offering the flexibility to work from anywhere in the US. The ideal candidate will be responsible for developing, implementing, and managing innovative digital marketing campaigns to drive brand awareness, customer engagement, and revenue growth. You will be at the forefront of our online presence, shaping our digital narrative and ensuring consistent brand messaging across all platforms. Your responsibilities will include conducting market research to identify trends and opportunities, analyzing campaign performance data, and optimizing strategies for maximum ROI. You will also collaborate closely with content creators, graphic designers, and web developers to produce high-quality marketing materials. Key performance indicators will revolve around lead generation, website traffic, conversion rates, and social media engagement. We expect you to stay current with the latest digital marketing tools and best practices, including SEO, SEM, content marketing, social media marketing, email marketing, and marketing automation. A deep understanding of analytics platforms like Google Analytics is crucial. You should possess excellent communication and interpersonal skills, with the ability to present complex information clearly and concisely to stakeholders at all levels. The ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment is essential. This role offers a fantastic opportunity to make a significant impact on our company's growth and reach, working within a collaborative and supportive remote team. Your expertise in data-driven decision-making and creative problem-solving will be highly valued. Join us and help shape the future of digital marketing.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive digital marketing strategies across various channels.
- Manage and optimize paid search (PPC) and social media advertising campaigns.
- Oversee SEO efforts to improve organic search rankings and drive website traffic.
- Create and manage email marketing campaigns to nurture leads and retain customers.
- Analyze website traffic, campaign performance, and user behavior using analytics tools.
- Collaborate with cross-functional teams to ensure brand consistency and campaign integration.
- Identify new digital marketing opportunities and trends.
- Prepare regular reports on campaign performance and provide insights for improvement.
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience as a Digital Marketing Manager or similar role.
- Strong understanding of SEO, SEM, content marketing, social media, and email marketing.
- Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
- Excellent written and verbal communication skills.
- Ability to work independently and manage multiple projects effectively.
Apply Now
5
Digital Marketing Specialist
97204 Portland, Oregon
$60000 Annually
WhatJobs
Posted 8 days ago
Job Viewed
Job Description
Our client is looking for an innovative and results-driven Digital Marketing Specialist to join their vibrant team. This is a fully remote position, offering the flexibility to work from anywhere. The specialist will be instrumental in developing, executing, and optimizing digital marketing campaigns across various online channels to drive customer acquisition, engagement, and retention. Key responsibilities include managing social media platforms, creating engaging content, running paid advertising campaigns (PPC, social media ads), implementing SEO strategies, and analyzing campaign performance data to identify areas for improvement. You will also be responsible for email marketing campaigns, website content updates, and A/B testing to maximize conversion rates. The ideal candidate will possess a strong understanding of digital marketing tools and analytics platforms such as Google Analytics, SEMrush, and social media management tools. A Bachelor's degree in Marketing, Digital Media, Business, or a related field, coupled with 3-5 years of experience in digital marketing, is preferred. You should have a proven track record of success in managing online advertising budgets and achieving measurable results. Excellent analytical, problem-solving, and communication skills are essential. This role requires a proactive individual who stays up-to-date with the latest digital marketing trends and technologies. You will work closely with the marketing team to align digital strategies with overall business objectives. Join a forward-thinking company that values creativity and data-driven decision-making in a collaborative remote environment. Be part of shaping our client's online presence and driving significant business growth through innovative digital strategies.
Apply Now
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6
Digital Marketing Manager
97204 Portland, Oregon
$90000 Annually
WhatJobs
Posted 12 days ago
Job Viewed
Job Description
Our client, a rapidly growing e-commerce company specializing in sustainable lifestyle products, is seeking an innovative and results-oriented Digital Marketing Manager to lead their online marketing efforts from **Portland, Oregon, US**. This role is responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. You will manage all digital channels, including SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising. The ideal candidate will have a strong understanding of the e-commerce landscape, a data-driven approach to marketing, and a passion for sustainability.
Responsibilities:
Responsibilities:
- Develop and implement integrated digital marketing strategies across all relevant channels to meet business objectives.
- Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive qualified traffic.
- Oversee social media strategy, content creation, community engagement, and paid social advertising.
- Develop and execute email marketing campaigns, including segmentation, automation, and performance analysis.
- Create and manage content marketing initiatives, including blog posts, articles, and website copy, ensuring alignment with brand voice and SEO best practices.
- Plan and manage paid advertising campaigns (e.g., Google Ads, social media ads), monitoring performance and optimizing for ROI.
- Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics and adjust strategies accordingly.
- Collaborate with the creative and web development teams to ensure a seamless user experience across all digital touchpoints.
- Stay current with digital marketing trends, tools, and technologies, identifying new opportunities for growth.
- Manage the digital marketing budget effectively.
- Report on key marketing metrics and insights to senior management.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 5 years of experience in digital marketing, with a focus on e-commerce and consumer brands.
- Proven track record of developing and executing successful digital marketing campaigns that drive measurable results.
- Expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and marketing automation platforms.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent written and verbal communication skills.
- Experience in the sustainable products or lifestyle sector is a significant plus.
- Ability to manage multiple projects simultaneously in a fast-paced environment, working remotely from **Portland, Oregon, US**.
- Creative thinking and a passion for storytelling through digital channels.
Apply Now
7
Digital Marketing Manager
97201 Portland, Oregon
$80000 Annually
WhatJobs
Posted 12 days ago
Job Viewed
Job Description
Our client is seeking a strategic and results-driven Digital Marketing Manager to elevate their online presence and drive customer acquisition. This role is based in Portland, Oregon, US , and offers a hybrid work model, blending remote flexibility with in-office collaboration. You will be responsible for developing and executing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing. The ideal candidate will possess a strong understanding of digital analytics, campaign optimization, and brand storytelling. You will manage marketing budgets, analyze campaign performance, and provide actionable insights to improve ROI. This is an opportunity to make a significant impact on brand growth and customer engagement in a dynamic industry.
Key Responsibilities:
Key Responsibilities:
- Develop and implement data-driven digital marketing strategies to achieve business objectives.
- Manage and optimize SEO/SEM campaigns to increase website traffic and lead generation.
- Oversee social media strategy, content creation, and community engagement.
- Develop and execute email marketing campaigns, including automation and segmentation.
- Create and manage engaging content marketing initiatives to attract and retain customers.
- Analyze website traffic and user behavior using tools like Google Analytics.
- Monitor and report on campaign performance, providing insights and recommendations for improvement.
- Manage digital marketing budgets effectively to maximize ROI.
- Stay current with digital marketing trends, tools, and best practices.
- Collaborate with cross-functional teams, including sales, product, and creative.
- Bachelor's degree in Marketing, Communications, or a related field.
- 5+ years of experience in digital marketing, with a proven track record of success.
- Expertise in SEO, SEM, social media marketing, and email marketing.
- Proficiency in Google Analytics, Google Ads, and marketing automation platforms.
- Strong content creation and copywriting skills.
- Excellent analytical and problem-solving abilities.
- Experience managing marketing budgets and analyzing campaign performance.
- Strong project management and organizational skills.
- Creative thinker with a passion for digital innovation.
- Experience in the retail sector is a plus.
Apply Now
8
Digital Marketing Manager
97201 Portland, Oregon
$90000 Annually
WhatJobs
Posted 13 days ago
Job Viewed
Job Description
Our client is seeking a results-driven Digital Marketing Manager to lead their marketing efforts in Portland, Oregon, US . This is an on-site position where you will be instrumental in developing and executing comprehensive digital marketing strategies to enhance brand awareness, drive lead generation, and optimize customer acquisition. You will manage various online channels, including SEO, SEM, social media, email marketing, and content marketing. The ideal candidate has a proven track record of success in digital campaign management, a deep understanding of analytics, and the ability to translate data into actionable insights. You will work closely with sales and product teams to ensure alignment with business objectives. If you are a creative thinker with strong analytical skills and a passion for digital marketing, we encourage you to apply.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement integrated digital marketing strategies across multiple channels.
- Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns.
- Oversee social media strategy, content creation, and community engagement.
- Plan and execute email marketing campaigns to nurture leads and engage customers.
- Develop and manage content marketing initiatives, including blog posts, articles, and website copy.
- Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide regular reports.
- Identify key performance indicators (KPIs) and track progress towards marketing goals.
- Collaborate with the sales team to ensure lead quality and conversion rates.
- Stay abreast of the latest digital marketing trends, tools, and best practices.
- Manage the digital marketing budget and allocate resources effectively.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a focus on strategy and execution.
- Proven experience with SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency in marketing automation platforms and CRM systems.
- Strong analytical skills and experience with web analytics tools.
- Excellent written and verbal communication skills.
- Demonstrated ability to manage multiple projects and meet deadlines.
- Creative thinking and problem-solving abilities.
- Experience in the (Industry Specific to Client) sector is a plus.
Apply Now
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