Senior Digital Marketing Specialist - SEO/SEM
97204 Portland, Oregon
$70000 Annually
WhatJobs
Posted 9 days ago
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Job Description
Our client is looking for a highly analytical and results-driven Senior Digital Marketing Specialist with a strong focus on SEO and SEM to join their innovative marketing team in Portland, Oregon, US . This role is critical in driving online visibility, website traffic, and lead generation through strategic search engine optimization and paid advertising campaigns. The ideal candidate will possess a deep understanding of search engine algorithms, keyword research, on-page and off-page optimization techniques, and various paid search platforms. You will be responsible for developing and executing comprehensive SEO and SEM strategies, analyzing campaign performance, and identifying opportunities for continuous improvement. This hybrid role offers the flexibility to balance remote work with essential in-office collaboration. Key responsibilities include:
Required qualifications include a Bachelor's degree in Marketing, Communications, or a related field, with a minimum of 4 years of experience in digital marketing, specifically focusing on SEO and SEM. Proven success in managing and optimizing large-scale SEO and SEM campaigns is essential. Expertise in Google Analytics, Google Ads, Bing Ads, and SEO tools (e.g., SEMrush, Ahrefs, Moz) is required. Strong analytical skills and the ability to interpret data into actionable insights are crucial. Excellent written and verbal communication skills are also necessary. This is a fantastic opportunity for a seasoned digital marketer to drive significant online growth for our client.
- Developing and implementing effective SEO strategies to improve organic search rankings and website traffic.
- Conducting thorough keyword research and competitive analysis to identify growth opportunities.
- Optimizing website content, meta tags, and site architecture for search engines.
- Managing and executing paid search campaigns (Google Ads, Bing Ads), including ad creation, bid management, and budget optimization.
- Monitoring and analyzing campaign performance using tools like Google Analytics, SEMrush, and Ahrefs.
- Identifying trends and insights to optimize campaigns and achieve target KPIs (e.g., CTR, conversion rate, ROI).
- Developing and executing A/B tests for landing pages, ad copy, and targeting.
- Collaborating with content creators to ensure all content is optimized for search engines.
- Staying current with SEO and SEM best practices, algorithm updates, and emerging trends.
- Generating regular reports on SEO and SEM performance for stakeholders.
- Troubleshooting technical SEO issues and working with web development teams to implement solutions.
- Managing link-building initiatives and digital PR campaigns.
- Staying informed about competitor digital marketing strategies.
Required qualifications include a Bachelor's degree in Marketing, Communications, or a related field, with a minimum of 4 years of experience in digital marketing, specifically focusing on SEO and SEM. Proven success in managing and optimizing large-scale SEO and SEM campaigns is essential. Expertise in Google Analytics, Google Ads, Bing Ads, and SEO tools (e.g., SEMrush, Ahrefs, Moz) is required. Strong analytical skills and the ability to interpret data into actionable insights are crucial. Excellent written and verbal communication skills are also necessary. This is a fantastic opportunity for a seasoned digital marketer to drive significant online growth for our client.
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Senior SEO & Content Marketing Specialist
97201 Portland, Oregon
$90000 Annually
WhatJobs
Posted 17 days ago
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Job Description
Our client is seeking a highly skilled and strategic Senior SEO & Content Marketing Specialist to join their growing marketing team in **Portland, Oregon, US**. This position requires the candidate to work on-site to foster collaboration and ensure optimal campaign integration. You will be instrumental in developing and executing comprehensive search engine optimization (SEO) and content marketing strategies designed to significantly enhance organic search visibility, drive qualified website traffic, and support overall business objectives. Your responsibilities will encompass conducting in-depth keyword research, analyzing competitor strategies, performing technical SEO audits, and implementing on-page and off-page optimization tactics. You will also lead the creation and curation of high-quality, engaging content across various formats (blog posts, articles, white papers, website copy) that resonates with target audiences and aligns with SEO best practices. This role involves close collaboration with cross-functional teams, including marketing, product, and web development, to ensure seamless integration of SEO and content initiatives into broader marketing campaigns. The ideal candidate possesses a deep understanding of search engine algorithms, advanced SEO tools (e.g., SEMrush, Ahrefs, Google Analytics), and a proven ability to translate data insights into actionable strategies. Excellent written and verbal communication skills are paramount, as is a passion for staying ahead of the curve in the ever-evolving digital marketing landscape. Experience with content management systems (CMS) and a strong portfolio showcasing successful SEO and content marketing campaigns are highly desirable. You will be responsible for tracking, analyzing, and reporting on key SEO and content performance metrics, providing regular updates and recommendations to stakeholders. Your expertise will directly influence lead generation, brand authority, and customer acquisition efforts. This is an exceptional opportunity to make a tangible impact on our client's online presence and contribute to their continued success in a collaborative, office-based environment.
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Senior Digital Marketing Strategist - SEO & SEM Expert
97201 Portland, Oregon
$95000 Annually
WhatJobs
Posted 16 days ago
Job Viewed
Job Description
Our client is seeking a highly experienced and results-driven Senior Digital Marketing Strategist to join our dynamic, fully remote team. In this pivotal role, you will be instrumental in shaping and executing innovative digital marketing campaigns across various channels, with a strong emphasis on Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Your expertise will drive measurable growth in online visibility, lead generation, and customer acquisition. You will be responsible for developing comprehensive digital strategies, conducting in-depth keyword research, analyzing market trends, and optimizing campaigns for maximum ROI. This is a remote-first position, offering the flexibility to work from anywhere within the US, fostering a culture of trust, autonomy, and collaboration. You will work closely with cross-functional teams, including content creators, web developers, and product managers, to ensure cohesive brand messaging and campaign execution.
Responsibilities:
Responsibilities:
- Develop and implement advanced SEO strategies to improve organic search rankings and drive qualified traffic.
- Plan, execute, and manage SEM campaigns across platforms like Google Ads and Bing Ads, focusing on performance metrics and budget adherence.
- Conduct thorough keyword research, competitor analysis, and audience segmentation to identify new opportunities.
- Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for optimization.
- Stay abreast of the latest digital marketing trends, algorithm updates, and emerging technologies.
- Collaborate with content teams to ensure content is optimized for search engines and target audiences.
- Manage and nurture online communities and social media presence to enhance brand engagement.
- Develop and manage A/B testing plans for landing pages and ad creatives.
- Provide guidance and mentorship to junior marketing team members.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of proven experience in digital marketing, with a strong focus on SEO and SEM.
- Demonstrated success in developing and executing profitable digital marketing campaigns.
- Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz) and web analytics platforms (e.g., Google Analytics).
- In-depth knowledge of Google Ads, Bing Ads, and other PPC platforms.
- Excellent analytical and problem-solving skills with a data-driven approach.
- Strong communication and collaboration skills, with the ability to articulate complex strategies clearly.
- Self-motivated and able to thrive in a fast-paced, remote work environment.
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2
Senior SEO Manager - Technical and Content Optimization
97204 Portland, Oregon
$110000 Annually
WhatJobs
Posted 20 days ago
Job Viewed
Job Description
Our client is seeking a highly experienced and data-driven Senior SEO Manager to spearhead their search engine optimization efforts in a fully remote capacity. This role is critical for driving organic traffic, improving search engine rankings, and enhancing website visibility across all target markets. You will be responsible for developing and executing comprehensive SEO strategies, encompassing technical SEO, on-page optimization, content strategy, and link building. The ideal candidate will possess a deep understanding of search engine algorithms, crawling, indexing, and ranking factors. You will conduct in-depth keyword research, competitor analysis, and site audits to identify opportunities and challenges. This position requires a strong analytical mindset, with the ability to interpret complex data from tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs to inform strategy and measure success. You will collaborate closely with content creators, web developers, and marketing teams to ensure SEO best practices are integrated into all digital initiatives. We are looking for a proactive leader who can not only manage day-to-day SEO operations but also innovate and adapt strategies in response to the ever-changing search landscape. This is a unique opportunity to make a significant impact on our client's online presence and growth from the comfort of your home office. You will be expected to stay abreast of the latest SEO trends, algorithm updates, and emerging technologies. Excellent communication skills are essential for presenting findings and recommendations to stakeholders. If you are a passionate SEO expert with a proven track record of delivering tangible results and you thrive in a remote-first environment, we encourage you to apply.
Key Responsibilities:
Key Responsibilities:
- Develop and implement advanced SEO strategies to improve organic search rankings and traffic.
- Conduct comprehensive technical SEO audits to identify and resolve site issues (e.g., crawlability, indexability, site speed).
- Perform in-depth keyword research and competitive analysis.
- Develop and guide content strategy to align with SEO goals and user intent.
- Oversee link building initiatives and digital PR efforts.
- Monitor and analyze SEO performance using tools such as Google Analytics, Google Search Console, and SEO platforms.
- Collaborate with web development and content teams to implement SEO recommendations.
- Stay up-to-date with search engine algorithm updates and industry best practices.
- Provide regular reports on SEO performance, insights, and recommendations.
- Identify and leverage new SEO opportunities.
- Minimum of 6 years of experience in SEO, with a strong focus on technical SEO and content strategy.
- Proven track record of successfully increasing organic traffic and improving search rankings.
- Expertise in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
- Deep understanding of website architecture, crawlability, indexability, and site speed optimization.
- Experience with keyword research, competitive analysis, and link building strategies.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Ability to work independently and manage multiple projects in a remote setting.
- Bachelor's degree in Marketing, Communications, Computer Science, or a related field, or equivalent practical experience.
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3
Digital Marketing Specialist
97204 Portland, Oregon
$65000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client is looking for a creative and results-driven Digital Marketing Specialist to enhance their online presence and drive customer engagement. This role involves developing and executing comprehensive digital marketing strategies across various channels, including social media, email marketing, search engine optimization (SEO), and paid advertising (PPC). You will be responsible for managing campaigns from conception to completion, analyzing performance metrics, and optimizing strategies to achieve key business objectives. This is a Hybrid position, requiring a balance of in-office collaboration and remote flexibility, based in Portland, Oregon, US .
The ideal candidate will have a proven track record in digital marketing, with hands-on experience in managing social media platforms, creating compelling content, and running successful advertising campaigns. A strong understanding of SEO best practices, Google Analytics, and other marketing analytics tools is essential. You should be adept at A/B testing, conversion rate optimization (CRO), and staying abreast of the latest digital marketing trends and technologies. Excellent written and verbal communication skills are a must, as you will be responsible for crafting engaging marketing copy and reporting on campaign performance.
Key responsibilities include: managing social media calendars and content creation; developing and executing email marketing campaigns; optimizing website content for search engines; managing paid search and social media advertising budgets and performance; tracking and analyzing campaign ROI; collaborating with design and content teams to create high-quality marketing materials; and providing regular reports on marketing activities and outcomes. You will play a crucial role in driving brand awareness, lead generation, and customer acquisition through effective digital channels. We offer a collaborative work environment, opportunities for professional growth, and a chance to make a significant impact on our client's marketing initiatives.
The ideal candidate will have a proven track record in digital marketing, with hands-on experience in managing social media platforms, creating compelling content, and running successful advertising campaigns. A strong understanding of SEO best practices, Google Analytics, and other marketing analytics tools is essential. You should be adept at A/B testing, conversion rate optimization (CRO), and staying abreast of the latest digital marketing trends and technologies. Excellent written and verbal communication skills are a must, as you will be responsible for crafting engaging marketing copy and reporting on campaign performance.
Key responsibilities include: managing social media calendars and content creation; developing and executing email marketing campaigns; optimizing website content for search engines; managing paid search and social media advertising budgets and performance; tracking and analyzing campaign ROI; collaborating with design and content teams to create high-quality marketing materials; and providing regular reports on marketing activities and outcomes. You will play a crucial role in driving brand awareness, lead generation, and customer acquisition through effective digital channels. We offer a collaborative work environment, opportunities for professional growth, and a chance to make a significant impact on our client's marketing initiatives.
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4
Digital Marketing Strategist
97205 Portland, Oregon
$95000 Annually
WhatJobs
Posted 20 days ago
Job Viewed
Job Description
Our client, a forward-thinking marketing agency, is looking for a creative and data-driven Digital Marketing Strategist to join their fully remote team. This role is central to developing and executing innovative online marketing campaigns for a diverse range of clients across various industries. You will be responsible for crafting comprehensive digital strategies that encompass SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising. The ideal candidate will possess a deep understanding of the digital marketing landscape, current trends, and best practices, with a proven track record of delivering measurable results. Responsibilities include conducting market research, analyzing campaign performance data, identifying target audiences, and optimizing strategies to achieve client objectives such as lead generation, brand awareness, and customer acquisition. You will collaborate closely with content creators, graphic designers, and account managers to ensure cohesive and impactful campaign execution. Experience with analytics platforms (e.g., Google Analytics, Adobe Analytics), advertising platforms (e.g., Google Ads, Facebook Ads Manager), and marketing automation tools is essential. Strong analytical, communication, and project management skills are critical. You should be adept at translating complex data into actionable insights and presenting findings clearly to clients and internal stakeholders. This is an exciting opportunity to work on challenging projects, utilize cutting-edge tools, and contribute to client success within a flexible, remote work environment, supporting clients based in and around **Portland, Oregon, US**.
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5
Senior Digital Marketing Manager
97205 Portland, Oregon
$90000 Annually
WhatJobs
Posted today
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Job Description
Our client is seeking a strategic and results-driven Senior Digital Marketing Manager to lead their marketing efforts in Portland, Oregon, US . This hybrid role offers the opportunity to develop and execute comprehensive digital marketing strategies that drive brand awareness, lead generation, and customer acquisition. You will be responsible for managing various online marketing channels, including SEO, SEM, social media, email marketing, and content marketing. The ideal candidate will have a deep understanding of digital marketing analytics, a proven ability to optimize campaigns for maximum ROI, and strong leadership skills. You will collaborate closely with the marketing team, sales, and product development to ensure marketing initiatives are aligned with business objectives. This position requires a creative thinker with a data-driven approach. Responsibilities include:
- Developing and implementing integrated digital marketing strategies across multiple channels.
- Managing and optimizing SEO/SEM campaigns to improve search engine rankings and drive qualified traffic.
- Overseeing social media strategy and content creation to build community engagement and brand advocacy.
- Developing and executing email marketing campaigns for lead nurturing and customer retention.
- Managing content marketing initiatives, including blog posts, articles, and website copy.
- Analyzing marketing campaign performance using tools like Google Analytics and providing regular reports with actionable insights.
- Managing the digital marketing budget and ensuring efficient allocation of resources.
- Staying up-to-date with the latest digital marketing trends, technologies, and best practices.
- Collaborating with cross-functional teams to ensure brand consistency and messaging.
- Identifying opportunities for market expansion and testing new digital channels.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in digital marketing, with a proven track record of success.
- Strong expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
- Proficiency with digital marketing analytics tools (e.g., Google Analytics, Google Ads, social media analytics).
- Excellent analytical, strategic thinking, and problem-solving skills.
- Experience managing marketing budgets and optimizing campaign performance for ROI.
- Strong written and verbal communication skills.
- Ability to work collaboratively in a hybrid team environment.
- Experience with marketing automation platforms is a plus.
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6
Remote Digital Marketing Strategist
97201 Portland, Oregon
$88000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client is looking for a results-oriented and experienced Digital Marketing Strategist to join their fully remote team. In this role, you will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns to drive brand awareness, engagement, and conversions. You will leverage your deep understanding of SEO, SEM, content marketing, social media, email marketing, and analytics to create integrated strategies that align with business goals. As a remote-first employee, you will thrive in a collaborative virtual environment, contributing to our client's online success from your home office.
Responsibilities:
Responsibilities:
- Develop and execute strategic digital marketing plans across various channels.
- Manage and optimize SEO and SEM campaigns to improve organic and paid search rankings and performance.
- Create compelling content strategies and oversee content creation and distribution.
- Plan and execute social media marketing campaigns to increase brand visibility and community engagement.
- Design and manage email marketing campaigns, including segmentation, automation, and A/B testing.
- Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide regular reports with actionable insights.
- Identify target audiences and devise strategies to reach them effectively.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate with cross-functional teams, including sales, product, and creative, to ensure cohesive messaging and campaign alignment.
- Manage marketing budgets and allocate resources efficiently.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven track record of developing and executing successful digital marketing campaigns.
- In-depth knowledge of SEO, SEM, Google Ads, social media marketing, content marketing, and email marketing platforms.
- Proficiency with Google Analytics and other web analytics tools.
- Excellent analytical and problem-solving skills, with a data-driven approach to decision-making.
- Strong written and verbal communication skills.
- Ability to work independently and as part of a remote team, demonstrating excellent time management and organizational skills.
- Experience with marketing automation platforms is a plus.
- A creative mindset with a passion for driving measurable results.
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7
Senior Digital Marketing Strategist
97204 Portland, Oregon
$95000 Annually
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client is seeking a highly skilled and experienced Senior Digital Marketing Strategist to join their dynamic marketing team. This is a fully remote, critical role where you will be instrumental in developing, implementing, and managing comprehensive digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. You will leverage your deep understanding of the digital landscape to identify new opportunities, optimize existing strategies, and ensure maximum ROI. The ideal candidate is a proactive, data-driven individual with a proven track record of success in online marketing, SEO/SEM, content marketing, social media marketing, email marketing, and marketing automation. You will collaborate closely with cross-functional teams, including sales, product, and creative, to ensure marketing initiatives align with overall business objectives. Responsibilities include:
- Developing and executing integrated digital marketing strategies across various channels.
- Managing SEO/SEM campaigns, including keyword research, on-page optimization, and link-building strategies.
- Overseeing content marketing initiatives, including editorial calendar planning, content creation, and distribution.
- Managing social media marketing efforts, including strategy development, content creation, community engagement, and paid social advertising.
- Designing and implementing email marketing campaigns, A/B testing, and nurturing workflows.
- Utilizing marketing automation platforms for lead generation and management.
- Analyzing campaign performance using analytics tools (e.g., Google Analytics, Adobe Analytics) and providing actionable insights and recommendations.
- Staying abreast of the latest digital marketing trends, tools, and best practices.
- Collaborating with the creative team to develop compelling marketing assets.
- Managing the digital marketing budget and ensuring efficient allocation of resources.
- Reporting on campaign performance to stakeholders.
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8
Senior Digital Marketing Strategist
97201 Portland, Oregon
$105000 Annually
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client is seeking a highly experienced and creative Senior Digital Marketing Strategist to lead their online marketing initiatives. As a fully remote team member, you will conceptualize, develop, and execute comprehensive digital marketing campaigns designed to drive brand awareness, customer acquisition, and revenue growth. Your strategic vision and hands-on expertise in various digital channels will be crucial to our client's success in the competitive online landscape.
Responsibilities:
Qualifications:
This is a fully remote opportunity based in the Portland, Oregon, US area. Our client offers a competitive salary, comprehensive benefits, and the chance to shape the digital future of a growing company.
Responsibilities:
- Develop and implement data-driven digital marketing strategies across multiple channels, including SEO, SEM, social media, email marketing, content marketing, and display advertising.
- Manage and optimize paid search (PPC) campaigns to maximize ROI and achieve lead generation goals.
- Oversee SEO efforts, including keyword research, on-page optimization, link building, and technical SEO audits.
- Develop and execute social media marketing strategies to enhance brand presence and engagement.
- Create and manage email marketing campaigns, including list segmentation, content creation, and automation.
- Collaborate with content creators to develop engaging and relevant marketing collateral.
- Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide actionable insights and recommendations for improvement.
- Conduct A/B testing and other optimization techniques to improve conversion rates and user experience.
- Stay abreast of the latest digital marketing trends, technologies, and best practices.
- Manage digital marketing budgets effectively and report on key performance indicators (KPIs).
- Work closely with other marketing team members, sales, and product development to ensure alignment of strategies.
- Lead and mentor junior digital marketing specialists.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master's degree is a plus.
- Minimum of 6 years of progressive experience in digital marketing, with a strong focus on strategy development and execution.
- Proven track record of success in managing and optimizing various digital marketing channels.
- In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing principles.
- Proficiency with Google Analytics, Google Ads, social media advertising platforms, and marketing automation tools.
- Strong analytical and problem-solving skills, with the ability to interpret complex data and translate it into strategic recommendations.
- Excellent written and verbal communication skills, with the ability to present findings clearly and persuasively.
- Experience with A/B testing and conversion rate optimization (CRO).
- Ability to work independently and collaboratively in a remote, fast-paced environment.
- Demonstrated ability to manage multiple projects and meet deadlines.
This is a fully remote opportunity based in the Portland, Oregon, US area. Our client offers a competitive salary, comprehensive benefits, and the chance to shape the digital future of a growing company.
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