Senior SEO Manager - Technical and Content Optimization
Posted 7 days ago
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Key Responsibilities:
- Develop and implement advanced SEO strategies to improve organic search rankings and traffic.
- Conduct comprehensive technical SEO audits to identify and resolve site issues (e.g., crawlability, indexability, site speed).
- Perform in-depth keyword research and competitive analysis.
- Develop and guide content strategy to align with SEO goals and user intent.
- Oversee link building initiatives and digital PR efforts.
- Monitor and analyze SEO performance using tools such as Google Analytics, Google Search Console, and SEO platforms.
- Collaborate with web development and content teams to implement SEO recommendations.
- Stay up-to-date with search engine algorithm updates and industry best practices.
- Provide regular reports on SEO performance, insights, and recommendations.
- Identify and leverage new SEO opportunities.
- Minimum of 6 years of experience in SEO, with a strong focus on technical SEO and content strategy.
- Proven track record of successfully increasing organic traffic and improving search rankings.
- Expertise in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
- Deep understanding of website architecture, crawlability, indexability, and site speed optimization.
- Experience with keyword research, competitive analysis, and link building strategies.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Ability to work independently and manage multiple projects in a remote setting.
- Bachelor's degree in Marketing, Communications, Computer Science, or a related field, or equivalent practical experience.
Digital Marketing Specialist - SEO/SEM
Posted 7 days ago
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Digital Marketing Specialist - SEO/SEM
Posted 7 days ago
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SEO Specialist, Sports Betting & iGaming

Posted 15 days ago
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**_Strengthening and empowering all of the communities we serve._**
**SEO Specialist, Sports Betting & iGaming**
Remote-based position
As an **SEO Specialist** with Advance Local focused on Sports Betting and iGaming content, you'll support core business goals by collaborating across key stakeholders to implement SEO initiatives that drive traffic and visibility. As part of your role, you'll provide analysis and guidance on optimization tactics and strategies as well as editorial and on-page practices that lead to traffic growth.
The base salary range is $52,500 - $67,500
**You will be responsible for:**
+ Owning the category reporting and analysis as you become a go-to expert on metrics and KPI's
+ Building multi-level reporting views and workflows that seek to deliver actionable data to team members
+ Industry competitive analysis, providing deep, actionable insights to team members
+ Conducting in-depth keyword research and intent analysis to identify high-value, high-intent keywords
+ Conducting competitive analysis to identify and recommend new techniques and strategies
+ Analyzing and developing optimization tactics that result in high-value conversion actions
+ Designing and developing analytical models that align organic search, Google Discover, and AI search platforms to deliver new insights
+ Creating on-page analysis and recommendations for workflows that aim to inform team members around best practices and optimization opportunities
+ Staying aware of industry landscape shifts and algorithm updates, helping to shape new best practices, and keeping team members informed of key findings
+ Developing and evolving SEO testing scenarios, helping to develop cutting-edge best practices
**Our ideal candidates will have the following:**
+ Bachelor's degree (preferred) or the equivalent combination of education and experience
+ Minimum two years' hands-on experience in Sports Betting and iGaming SEO implementation, ideally at enterprise-level organizations or with large media, affiliate, or operator sites; News SEO experience is a big plus
+ Expert knowledge of analytics platforms like Google Search Console, Google Analytics, and Bing Webmaster
+ Experience with advanced analytics features, tools, and methods: Google Looker Studio, Parsely, Marfeel, BigQuery, and others
+ Experience with 3 rd party SEO industry tools (i.e. SEMRush, Ahrefs, Screaming Frog, etc.)
+ Clear and effective written and verbal communication skills to help present, educate, and train team members
+ An analytical eye for identifying metrics-based opportunities for success and structure processes around them
+ Comfortable working in fast-paced environments across a multitude of properties, initiatives and business groups
+ Understanding of SEO methodologies behind E-E-A-T, crawl efficiency and budget, topic clustering, topical authority, and the interplay between Search, Discover, and News
+ The ability to keep organized multiple, on-going initiatives, effectively prioritizing tasks and deadlines
+ The ability to work autonomously and take ownership of business initiatives while working alongside other SEO team members to align plans and goals
+ Working knowledge and understanding of the AI search landscape and a deep desire to develop in-house practices and standards around AI-related audience opportunities and behaviors
+ Expert-level understanding of spreadsheets and their ability to deliver insights
+ The ability to work under newsroom-deadline pressure and the willingness to jump into action - including assistance in making content edits when assigned
+ Ideating, planning, testing, and analyzing SEO opportunities must be in your DNA
**Additional Information**
Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.
Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit .
Advance Local Media includes MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, PA Media Group, ZeroSum, Headline Group, Adpearance, Advance Aviation, Advance Healthcare, Advance Education, Advance National Solutions, Advance Recruitment, Advance Travel & Tourism, BookingsCloud, Cloud Theory, Fox Dealer, Hoot Interactive, Red Clay Media, Search Optics, Subtext.
_Advance Local Media is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law._
_If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information._
Advance Local Media does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.
Senior SEO & Content Marketing Specialist
Posted 4 days ago
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Senior Digital Marketing Strategist - SEO & SEM Expert
Posted 3 days ago
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Responsibilities:
- Develop and implement advanced SEO strategies to improve organic search rankings and drive qualified traffic.
- Plan, execute, and manage SEM campaigns across platforms like Google Ads and Bing Ads, focusing on performance metrics and budget adherence.
- Conduct thorough keyword research, competitor analysis, and audience segmentation to identify new opportunities.
- Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for optimization.
- Stay abreast of the latest digital marketing trends, algorithm updates, and emerging technologies.
- Collaborate with content teams to ensure content is optimized for search engines and target audiences.
- Manage and nurture online communities and social media presence to enhance brand engagement.
- Develop and manage A/B testing plans for landing pages and ad creatives.
- Provide guidance and mentorship to junior marketing team members.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of proven experience in digital marketing, with a strong focus on SEO and SEM.
- Demonstrated success in developing and executing profitable digital marketing campaigns.
- Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz) and web analytics platforms (e.g., Google Analytics).
- In-depth knowledge of Google Ads, Bing Ads, and other PPC platforms.
- Excellent analytical and problem-solving skills with a data-driven approach.
- Strong communication and collaboration skills, with the ability to articulate complex strategies clearly.
- Self-motivated and able to thrive in a fast-paced, remote work environment.
Digital Marketing Strategist
Posted 7 days ago
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Digital Marketing Strategist
Posted 7 days ago
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Responsibilities:
- Develop and implement data-driven digital marketing strategies aligned with business objectives.
- Manage and optimize search engine optimization (SEO) efforts to improve organic rankings and traffic.
- Plan and execute paid search (SEM) campaigns across platforms like Google Ads and Bing Ads.
- Develop and manage social media marketing strategies to engage target audiences and build brand communities.
- Create and oversee content marketing initiatives, including blog posts, articles, and website copy.
- Design and implement effective email marketing campaigns to nurture leads and retain customers.
- Analyze campaign performance using tools like Google Analytics, identifying trends and areas for improvement.
- Conduct market research and competitor analysis to identify opportunities and inform strategies.
- Collaborate with creative teams to develop compelling marketing assets and landing pages.
- Monitor and report on key performance indicators (KPIs) and ROI for all digital marketing activities.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
- Manage digital marketing budgets and ensure efficient allocation of resources.
- Optimize conversion rates across various digital touchpoints.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 6 years of progressive experience in digital marketing, with a focus on strategy development and execution.
- Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, SEMrush, HubSpot, and social media management platforms.
- Strong analytical skills and the ability to interpret data to drive actionable insights.
- Excellent written and verbal communication skills.
- Demonstrated ability to manage multiple projects and meet deadlines in a remote environment.
- Creative thinking and problem-solving abilities.
- Experience in A/B testing and conversion rate optimization (CRO).
- Certifications from Google Ads, HubSpot, or other relevant platforms are a plus.
Digital Marketing Strategist
Posted 7 days ago
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Key Responsibilities:
- Develop and implement integrated digital marketing strategies across multiple channels.
- Conduct market research, competitor analysis, and audience segmentation.
- Manage and optimize paid advertising campaigns (e.g., Google Ads, Social Media Ads).
- Develop and execute SEO strategies to improve organic search rankings.
- Create and manage content marketing initiatives and social media campaigns.
- Plan and execute email marketing campaigns to nurture leads and engage customers.
- Analyze campaign performance using Google Analytics and other tools, providing regular reports.
- Identify opportunities for campaign optimization and A/B testing.
- Collaborate with clients to understand their needs and report on progress.
- Stay updated on the latest digital marketing trends, tools, and best practices.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in digital marketing strategy and execution.
- Proven success in managing SEO, SEM, social media, content, and email marketing campaigns.
- Proficiency in digital analytics tools (e.g., Google Analytics, Adobe Analytics).
- Experience with marketing automation platforms and CRM systems.
- Excellent analytical, problem-solving, and strategic thinking skills.
- Strong written and verbal communication and presentation skills.
- Ability to work independently and manage multiple projects in a remote environment.
- Certifications in Google Ads, Google Analytics, or other digital marketing platforms are a plus.
Digital Marketing Strategist
Posted 7 days ago
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Job Description
Key Responsibilities:
- Develop and execute integrated digital marketing strategies across multiple channels (SEO, SEM, social media, email, content, etc.).
- Conduct thorough market research and competitive analysis to identify opportunities and inform strategy.
- Define target audiences and create compelling campaigns to reach and engage them.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
- Oversee SEO strategy, including keyword research, on-page optimization, and link building.
- Develop and manage content marketing initiatives, including blog posts, articles, and social media content.
- Monitor, analyze, and report on campaign performance using tools like Google Analytics, and provide data-driven insights for improvement.
- Collaborate with cross-functional teams (content, design, sales) to ensure cohesive marketing efforts.
- Manage digital marketing budgets and allocate resources effectively.
- Stay abreast of emerging digital marketing trends, technologies, and best practices.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing strategy and execution.
- Proven expertise in SEO, SEM, social media marketing, and content marketing.
- Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
- Experience managing paid advertising campaigns and optimizing for performance.
- Excellent written and verbal communication skills.
- Proficiency in marketing automation platforms and CRM systems is a plus.
- Ability to work independently and as part of a hybrid team.
- Creative thinking and problem-solving abilities.
- Portfolio of successful digital marketing campaigns is highly desirable.