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Careers At Highland Community College

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Coordinator, Digital Marketing and Communications

Highland Community College is seeking a skilled and motivated Coordinator, Digital Marketing and Communications to lead and optimize the Colleges digital marketing initiatives. This full-time position is integral to enhancing institutional efficiency and supporting strategic goals through innovative, data-driven digital campaigns, compelling content creation, and web and social media management.

Key Responsibilities:

Develops and executes targeted digital campaigns via email, social media, and web to support student recruitment and retention.
Tracks and analyzes digital campaign performance metrics to optimize engagement and assess effectiveness.
Creates and manages multimedia content, including graphics and videos, in alignment with brand messaging.
Manages and updates the College website, ensuring compliance with accessibility and legal standards.
Coordinates SEO-optimized content strategies, blog posts, and storytelling initiatives.
Oversees the Colleges social media strategy and daily activity across platforms.
Collaborates with digital vendors and internal departments to support marketing goals.
Stays abreast of emerging digital tools, trends, and technologies to inform strategy.
Assists with continuity of operations by supporting and serving as a backup for other team members.

What Were Looking For:

Education and Experience:

Bachelors degree in marketing, communication, journalism, graphic design, visual arts or related field.
Three to five years of related experience.

An equivalent combination of education and experience may be considered.

Skills and Knowledge:

Proficiency in content creation across video, design, and multimedia formats.
Strong understanding of digital marketing, SEO, accessibility, and brand strategy.
Familiarity with analytics tools, web content management systems, and design software.
Skilled in managing multiple projects and deadlines in a fast-paced environment.
Ability to synthesize data and trends to drive marketing decisions.
Effective communication skills and ability to work with a diverse campus community.

Why Join Highland Community College?

Work in a collaborative and student-centered academic environment.
Become a valued member of a campus community that is committed to shaping the future of our communities by providing quality education and learning opportunities.

Interested applicants should apply online at . Applications are not complete until the following materials are submitted:

For alternative application methods or questions, contact Human Resources at . Applications will be accepted until the position is filled.

Equal Opportunity Employer:
Highland Community College is an Equal Opportunity Employer. Applications from veterans, minorities, individuals with disabilities, and other diverse groups are strongly encouraged.

Apply now Job no: 498295 Work type: Staff Full-Time Location: Denver, CO Categories: Marketing / Communications / Media, Recreation / Kennedy Mountain Campus Division: Recreation and Wellness Advancing Student Success and Institutional Excellence The Student Affairs administration team drives student success and supports the university’s vision through strategic leadership in planning, project management, external relations, marketing and communications, and assessment. They shape long-term goals, oversee high-impact projects that enhance the student experience, and leverage data to foster continuous improvement. The administration team also leads development initiatives and cultivates strong relationships through clear, compelling communication and storytelling. Position Summary The Assistant Director of Student Affairs Digital Marketing & Communications reports to the Director of Student Affairs Marketing & Communications. This role is instrumental in enhancing the division’s digital presence by leveraging analytics, optimizing web platforms to drive engagement, external relations, and sales, and guiding the overall digital growth strategy. The Assistant Director of Student Affairs Digital Marketing & Communications is responsible for managing and enhancing the digital presence of key Student Affairs entities, including but not limited to: the Health and Counseling Center, 4D Experience, Housing & Residential Education, Daniel L. Ritchie Center for Sports & Wellness, and the James C. Kennedy Mountain Campus. This role oversees the creation, delivery, and performance of digital content across websites and social media platforms to drive engagement, visibility, and user experience. Key responsibilities include producing timely and compelling digital collateral—such as brochures, newsletters, annual reports, advertisements, and event materials—and developing visually engaging content for social media. The Assistant Director applies expertise in digital marketing, SEO, social media management, content strategy, and analytics to ensure cohesive and effective communication. This position collaborates closely with cross-functional teams within Student Affairs to deliver exceptional digital experiences and ensure that online interactions lead to meaningful engagement with programs, services, and events. This position summary is not designed to capture all activities, duties, or responsibilities required for this position. Responsibilities may change or new ones may be assigned at any time. Essential Functions User Experience Lead SEO and social media marketing (SMM) campaigns targeting key audiences to increase visibility and engagement. Leverage data and analytics to craft compelling, story-driven content that clearly communicates the value of Student Affairs experiences, events, programs, and services. Anticipate users needs, questions, and challenges proactively, and advocate for their goals within internal teams to ensure seamless and successful implementation. Marketing and Communications Campaign Execution Oversee the full campaign lifecycle—from onboarding key target markets to provisioning and performance evaluation. Collaborate with divisional staff to develop strategic content calendars aligned with defined performance objectives. Manage SEO and social media marketing (SMM) projects with efficiency and attention to detail. Maintain proactive, transparent communication with internal teams and external stakeholders to ensure seamless campaign execution. Continuously monitor campaign performance and recommend data-driven optimizations as needed. Navigate and integrate multiple divisional and university technology systems to support campaign success. Consult and collaborate with Student Affairs units for event promotion and communications planning Digital Strategy Development & Performance Management Design and implement comprehensive digital strategies aligned with Student Affairs and University branding and marketing objectives. Identify and segment target audiences to tailor digital initiatives that drive meaningful engagement and impact. Leverage analytics tools to monitor and evaluate the effectiveness of digital efforts across platforms. Produce regular reports on key performance indicators (KPIs)—including keyword trends, top-performing landing pages, and audience demographics—and use insights to continuously optimize strategy and execution. Search Engine Optimization Management Lead the development and oversight of diverse content formats—including blog posts, articles, videos, and infographics—to support SEO objectives. Analyze share of voice (SoV) within the key target markets and design strategic initiatives to boost visibility and engagement. Manage internal digital teams and external partners to implement and maintain effective SEO strategies. Collaborate with internal stakeholders to produce visually compelling and multimedia-rich content that enhances search performance. Monitor SEO performance, troubleshoot declines, and implement corrective actions to maintain and improve rankings. Oversee directory and listing management to ensure accuracy and consistency across platforms. Ensure all content is high-quality, relevant, and fully optimized for search engine visibility and user engagement. Social Media Management Partner with the University Relations digital team to manage social media platforms, including content creation, scheduling, monitoring, and audience engagement. Manage social media content calendar in line with larger Student Affairs branding efforts, University events, and original and user-generated content Develop and curate a compelling content strategy that reflects Student Affair’s voice, values, and strategic goals. Stay current on social media trends, user behavior, and industry developments to refine strategies and adopt best practices. Oversee media spend for paid media to maximize reach and engagement. Personnel Hire and coordinate a student and non-appointed hourly team to support digital content development for the Student Affairs division. Other duties as assigned Knowledge, Skills, and Abilities Digital Marketing Principles: Strong understanding of digital marketing strategies, including SEO, SEM, content marketing, and social media engagement. Higher Education Environment: Familiarity with the structure, goals, and culture of student affairs and university communications. Branding and Messaging: Knowledge of brand management and how to align digital content with institutional voice and values. Analytics and Performance Metrics: Proficiency in interpreting web and social media analytics to inform strategy and measure success. Content Management Systems (CMS): Experience with platforms such as WordPress, Drupal, or similar tools for managing web content. Accessibility and Compliance: Understanding of digital accessibility standards (e.g., WCAG) and compliance with university and legal guidelines. Graphic Design: Advanced knowledge in creating graphic design assets in accordance with brand standards using programs like the Adobe Suite and online platforms like Canva for print and digital use Content Creation: Strong writing, editing, and visual storytelling skills for digital platforms, including social media, websites, and email campaigns. Project Management: Skilled in managing multiple projects simultaneously, meeting deadlines, and coordinating with cross-functional teams. Technical Proficiency: Competency in using digital tools such as Google Analytics, SEO tools (e.g., SEMrush, Moz), social media schedulers (e.g., Hootsuite, Sprout Social), and Adobe Creative Suite. Collaboration and Communication: Excellent interpersonal skills to work effectively with internal teams, stakeholders, and external partners. Problem-Solving: Ability to troubleshoot digital performance issues and adapt strategies based on data insights. Think Analytically and Creatively: Combine data-driven decision-making with creative content development to enhance engagement. Adapt to Change: Comfortable working in a dynamic environment with shifting priorities, challenging deadlines, and emerging technologies. Engage Audiences: Tailor messaging and content to resonate with varied student populations and stakeholders. Maintain Attention to Detail: Ensure accuracy, consistency, and quality across all digital touchpoints. Drive Results: Demonstrate a results-oriented mindset with a focus on continuous improvement and measurable outcomes. Required Qualifications Bachelor’s Degree in Graphic Design, Marketing, Communications or a related field. Proven experience in website design and online content management. Strong understanding of digital marketing principles, including graphic design, social media, content marketing, and email marketing. One (1) year of management/supervisory experience. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or other design tools for creating print and digital assets. Preferred Qualifications Master’s degree in Graphic Design, Marketing, Communications, Digital Media, or a related field. Three (3) or more years of experience in website design, content management systems (CMS), and user experience (UX) optimization. Demonstrated success in developing and executing integrated digital marketing campaigns across multiple platforms, including social media, email, and web. Experience with analytics tools such as Google Analytics, SEMrush, or similar platforms to inform strategy and measure performance. Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or other design tools for creating print and digital assets. Two (2) or more years of supervisory or team leadership experience in a digital marketing or communications environment. Familiarity with higher education marketing or student affairs communications. Standard office environment. Unexpected interruptions occur often and stress level is moderate to high. Noise level is quiet to moderate. Physical Activities Ability to work in front of a computer for extended periods of time. Occasionally required to move about the office/campus. Work Schedule Monday - Friday, 8:00 a.m. - 4:30 p.m. In accordance with the University’s flexible work policy, this position is eligible to be considered for partial remote work. Further details regarding this plan will be determined with the hiring manager and are dependent on the division and team specific needs. Application Deadline For consideration, please submit your application materials by 4:00 p.m. (MST) September 5, 2025. Special Instructions Candidates must apply online through jobs.du.edu to be considered. Only applications submitted online will be accepted. Salary Grade Number: The salary grade for the position is 10. Salary Range: The salary range for this position is $65,000-$75,000. The University of Denver has provided a compensation range that represents its good faith estimate of what the University may pay for the position at the time of posting. The University may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on factors such as the qualifications of the selected candidate, departmental budget availability, internal salary equity considerations, and available market information, but not based on a candidate’s sex or any other protected status. Benefits: The University of Denver offers excellent benefits , including medical, dental, retirement, paid time off, tuition benefit and ECO pass. The University of Denver is a private institution that empowers students who want to make a difference. Learn more about the University of Denver. Please include the following documents with your application: 1. Resume 2. Cover Letter The University of Denver is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including sex stereotypes, sex characteristics, sexual orientation, gender identity, and gender expression), marital, family, or parental status, pregnancy or related conditions, national origin, disability, or status as a protected veteran. The University of Denver does not discriminate and prohibits discrimination on the basis of race, color, national origin, ancestry, age, religion, creed, disability, sex (including sex stereotypes, sex characteristics, sexual orientation, gender identity, and gender expression), marital family, and parental status, pregnancy, genetic information, military enlistment, or veteran status, and any other class of individuals protected from discrimination under federal, state, or local law, regulation, or ordinance in any of the University’s educational programs and activities, and in the employment (including application for employment) and admissions (including application for admission) context, as required by Title IX of the Education Amendments of 1972; the Americans with Disabilities Act; Section 504 of the Rehabilitation Act of 1973; Title VI and VII of the Civil Rights Act of 1964; the Age Discrimination Act of 1975; the Age Discrimination in Employment Act of 1967; the Equal Pay Act; the Colorado Equal Pay for Equal Work Act; the Colorado Protecting Opportunities and Worker's Rights ("POWR") Act; and any other federal, state, and local laws, regulations, or ordinances that prohibit discrimination, harassment, and/or retaliation. For more information, please see the University of Denver's Non‑Discrimination‑Statement . All offers of employment are contingent upon satisfactory completion of a criminal history background check. Advertised: August 22, 2025 Applications close: September 05, 2025 We will email you new jobs that match this search. Ok, we will send you jobs like this. The email address was invalid, please check for errors. This role is instrumental in enhancing the division’s digital presence by leveraging analytics, optimizing web platforms to drive engagement, external relations, and sales, and guiding the overall digital growth strategy. This role is instrumental in enhancing the division’s digital presence by leveraging analytics, optimizing web platforms to drive engagement, external relations, and sales, and guiding the overall digital growth strategy. Browse our knowledge base for help with frequently asked questions or submit a ticket The University of Denver Annual Security and Fire Safety Report is available. This report includes statistics from the previous three years concerning reported crime that occurred on campus, in certain off-campus buildings or property owned or controlled by the University of Denver campus and statistics for fires in University housing. The report also includes institutional policies concerning campus security and other safety information along with fire safety policies and procedures. You may obtain a hard copy of this report by contacting the Department of Campus Safety or by accessing the following website: University of Denver is proud to be ranked among the top five Best Employers in Colorado #J-18808-Ljbffr

_***Company Overview _

Flora Couture is a luxury floral and design studio known for delivering sophisticated, artfully crafted floral experiences. Based in Las Vegas, we serve high-end clientele through everyday retail orders, weddings and events, corporate partnerships, and permanent installations. With a strong focus on creativity, service, and brand integrity, we are driven by both aesthetics and results.

We are in a phase of intentional growth and are seeking passionate professionals who want to help shape and scale a brand with a hands-on, roll-up-your-sleeves attitude.

Position Overview

We are seeking a Digital Marketing Strategist who can lead and implement our digital marketing initiatives across all major channels. This is a dynamic, multi-faceted role that requires both strategic thinking and tactical execution. You’ll be responsible for overseeing SEO, email marketing, social media management, website UX coordination, blogging, and ongoing digital content strategy.

This role is ideal for someone who understands digital trends, is passionate about aesthetics and storytelling, and thrives in an entrepreneurial environment where no two days are the same.

_ Key Responsibilities _

1. Website & User Experience (UX) Coordination

• Oversee the functionality and performance of the Flora Couture website
• Identify opportunities to improve the user journey and overall web experience
• Collaborate with developers and/or third-party partners to execute website updates
• Perform light back-end tasks (such as uploading blog content, optimizing images, updating product info)

2. SEO Strategy & Blogging

• Develop and implement SEO strategies to drive organic traffic and improve visibility
• Conduct keyword research and monitor analytics to assess and improve performance
• Plan and create blog content in alignment with seasonal trends, campaigns, and brand messaging
• Ensure all content is optimized for both search and user engagement

3. Email Marketing & CRM

• Plan and execute email campaigns, from list segmentation to design and copywriting
• Maintain and grow our email list with a focus on engagement and retention
• Track performance metrics and optimize campaigns accordingly
• Work within platforms like Mailchimp (or equivalent) to design mobile-optimized, branded email templates

4. Social Media Strategy, Management & Content Creation

• Develop monthly content calendars aligned with marketing campaigns, product launches, and seasonal themes
• Conceptualize and create on-brand social media content (video, photo, text, reels, carousels, etc.)
• Write compelling captions and schedule posts across platforms (Instagram, Facebook, Pinterest, TikTok)
• Engage with followers and monitor analytics to improve content performance

5. Strategy Development & Reporting

• Provide ongoing recommendations for improving digital marketing performance
• Translate data into actionable insights Work closely with leadership to align digital initiatives with broader company goals
• Stay ahead of digital marketing trends and competitor strategies

_ Qualifications _

Experience: 5+ years in digital marketing, ideally in the floral, events, design, or luxury lifestyle space

Technical Proficiency:

• Comfortable working with CMS platforms (e.g., WordPress, Shopify)
• Familiar with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)
• Experience with email marketing platforms (e.g., Mailchimp)
• Familiar with Meta Business Suite, Pinterest tools, and TikTok marketing

Communication: Excellent written and verbal communication skills

Design Sensibility: A strong eye for aesthetics and luxury branding

Interpersonal Skills: Must possess a vibrant personality and the ability to resonate with clients, collaborators, and vendors, reflecting the brand’s premium quality

Adaptability: Ability to juggle multiple projects and shift priorities based on seasonal business needs

Initiative: Self-starter mindset with the ability to work independently and follow through

_Required Technical & Creative Skills _

1. Graphic editing skills using Canva
2. Basic photo editing skills using Lightroom
3. Ability to shoot and edit photos and short-form video content for social

_Bonus Skills (Not Required ): _

• Experience with paid search or paid social ad campaigns
• Knowledge of floral and event industry terminology
• Experience in small-business or startup environments
• Familiarity with Photoshop

Additional Requirements

• Must be based in or willing to relocate to Las Vegas, NV
• Occasional travel for events may be required
• Reliable transportation is a must

Why Work With Us

At Flora Couture, you won’t be a cog in a machine. You’ll be part of a collaborative, creative, and passionate team where your voice and ideas matter. We move quickly, work with intention, and always strive to Make Life Bloom — both for our clients and our team.

• Develop marketing strategies that align with the organization's business goals. Manage and
• execute campaigns across various digital channels, including email, social media, search
  engines, and display advertising
• Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
• Conduct market research and analyze trends to identify new opportunities and improve
• campaign performance.
• Stay up-to-date with emerging digital marketing trends and technologies.

smartdept. is searching for a Digital Marketing Contractor for a global direct selling industry client located in Ada, MI. The ideal candidate will come with 5+ years of experience. This is a project-based, onsite, six-month contract opportunity with the possibility of an extension. Compensation for this position is expected to be competitive and will depend on experience level and fit.

The Digital Marketing Contractor will support global SEO operations and partner with market teams to enhance visibility, discoverability, and performance across digital properties. This role ensures continuity in SEO execution and performance monitoring, allowing the team to focus on broader strategic initiatives.

What You'll Do:

• Conduct keyword research to support market-level needs and content planning
• Perform technical SEO audits using tools like Ahrefs and Google Search Console
• Support content optimization, including metadata, on-page structure, and internal linking
• Compile and deliver monthly SEO performance reports using Ahrefs, Heap, and GSC
• Troubleshoot SEO issues and provide actionable solutions
• Leverage AI tools for content optimization, keyword discovery, link-building, and landing page refinement
• Integrate AI-enabled tools to automate SEO tasks and improve efficiency
• Assist with SEO onboarding sessions and office hours for market teams
• Maintain and update SEO playbooks and documentation on SharePoint
• Create or revise modular self-serve resources for market teams
• Support the creation and management of a centralized SharePoint hub for training
• Monitor organic search sentiment and reputation
• Extract insights from dashboards to identify trends and risks
• Assist in evaluating SEO impact for product launches and post-launch reviews
• Apply AI-powered tools to surface deeper insights from large-scale data
• Collaborate with content, analytics, and technical teams to integrate SEO best practices
• Participate in global team meetings to ensure SEO is included in planning
• Escalate technical SEO issues or strategic risks to the Global SEO Lead
• Assist with user access management, licensing, and onboarding for SEO tools
• Support evaluations of SEO tool usage and effectiveness
• Coordinate with vendors to troubleshoot issues or implement improvements

• 5+ years of experience in digital marketing and hands-on SEO in global or multi-market settings
• Proficiency with SEO tools like Heap, Ahrefs, Google Search Console, and Lumar (or equivalent)
• Strong analytical skills and the ability to turn performance data into actionable insights
• Excellent writing and editing skills with an understanding of search-optimized content
• Demonstrated experience creating or reviewing metadata, headers, and on-page copy for SEO
• Familiarity with CMS platforms and technical SEO concepts (indexing, crawling, Core Web Vitals)
• Strong understanding of how AI can be applied to SEO (prompt engineering, content summarization, automated content audits, keyword clustering)
• Experience working with cross-functional teams across content, marketing, and tech
• Ability to work independently, manage multiple priorities, and adapt in a fast-paced environment

• Experience with global or multi-market SEO operations
• Knowledge of SharePoint for documentation and training resources
• Familiarity with AI-powered SEO tools and automation