Associate Director, Media Buying (SEM)

10261 New York, New York VaynerMedia

Posted 4 days ago

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Job Description

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned agency was founded in 2009 and has offices in New York, Los Angeles, London, APAC and LATAM. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies. What You’d Do: Regularly meet with direct reports setting daily expectations, to ensure they’re tracking towards goals, providing strategic guidance, and running training sessions. Act as client lead maintaining client relationships, acting on executional or strategic needs, presenting media plans and campaign results etc. Ensure campaign performance is of the highest standard managing ongoing measurement against client KPI's, business objectives, and reporting on performance providing thought leadership on all media plans. Ensure strategy, approach and direction meets (or exceeds) client expectations for any given campaign or initiative striving to be proactive vs. reactive with your approach to their businesses Oversee finance processes monthly reviewing budget reports, media authorizations, and billing. Partner with the Director to deliver best-in-class media investment strategy and execution outputs, derived from industry insights and expertise. Communicate information internally and externally managing deliverables between client, account, and analysts. Continue to establish internal policies and POVs on agency partnerships, the general digital media landscape, and current client business cases. Collaborate across agency disciplines to craft best-in-class, holistic omnichannel media strategies rooted in driving tangible business outcomes for large brands Actively consider new opportunities for key client(s), proactively recommending new tactics, partners, etc. What you’ve Got: A minimum 5+ years of industry experience working within paid search Comfortable in Excel, experience with Tableau/Looker/Data Studio/other data visualization programs, fundamental understanding of economics & statistics a must Fluency with analytics, attribution and measurement systems Experience leading and managing growing teams with the ability to clearly communicate team priorities and unify the team members around a common goal. Strategic understanding of traditional, digital, and social-specific media planning & buying, along with the proper metrics of success and measurement opportunities. Clear attention-to-detail and organizational excellence to ensure flawless delivery of planned strategies. Act as a role model and embody a true leadership mentality:People-first mentality (We call this the “Honey Empire”), Inspire positivity and respect among employees, Ensure employees achieve attainable professional goals/hit demarcated growth. Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply! Exact compensation may vary based on skills, experience, and location. Base Salary $105,000- $25,000 Employer-sponsored 401k with match Medical, Dental, and vision coverage Unlimited PTO Caregiver (Parental) Leave Health and Wellness benefits Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply! Exact compensation may vary based on skills, experience, and location. Employer-sponsored 401k with match Medical, Dental, and vision coverage Unlimited PTO Caregiver (Parental) Leave Health and Wellness benefits Base Salary 105,000 — $1 5,000 USD #J-18808-Ljbffr

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Insights and Measurement Lead, Global Agencies and Advertisers, Amazon Advertising

10176 New York, New York Amazon

Posted 11 days ago

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Description
Amazon Advertising operates at the intersection of e-commerce and advertising, offering a rich array of advertising solutions. We partner with advertisers to reach Amazon customers on Amazon.com, across other owned and operated sites like Prime Video and IMDb, on other high-quality sites across the web, and on devices. The Analytics & Insights (A&I) organization develops actionable insights using Amazon's unique data to influence how advertisers promote their businesses. Our insights and measurement solutions enhance their marketing decision-making, and play a critical role in arming our global agency customers with the tools to develop and sell Amazon-focused ideas to their clients.
We're seeking an Insights and Measurement Lead to join our Global Customer Measurement & Insights team. This is a hands-on role, which combines technical expertise with strategic consulting to help agencies and
Key job responsibilities
- Analyze advertising effectiveness using Amazon's data infrastructure and third-party research tools
- Develop data-driven narratives and insights using descriptive/predictive analytics
- Conduct advanced data analysis using SQL/Python
- Lead agency education initiatives and produce thought leadership content
- Manage senior-level client relationships and drive strategic learning objectives
- Transform complex data analysis into actionable business recommendations
- Build expertise in Amazon's measurement frameworks
- Collaborate with global sales teams to enhance customer success
- Create technical documentation and business reviews
Basic Qualifications
- Bachelor's degree in an analytical field such as Marketing, Advertising, Business, Commerce, Economics, Finance, Mathematics, or Statistics 10+ years of data analysis and storytelling experience
- 10 + years relevant data analysis and storytelling experience at an advertiser, advertising agency, research provider or media publisher
- 5+ years of experience in a customer-facing consulting role in the digital media/AdTech space
- Expertise in digital advertising measurement methodologies, experimentation, marketing mix modeling (MMM), consumer insights research, and audience strategies
- Ability to leverage SQL/Python to effectively query and analyze data
- Ability to present insights and advocate for Amazon Ads with both technical and non-technical customers and stakeholders
Preferred Qualifications
- Advanced degree (MBA, Master's) in related field
- Experience in digital campaign management
- Experience successfully engaging senior stakeholders within media agencies OR advertisers
- Experience working in complex, global organizations
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $138,200/year in our lowest geographic market up to $239,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit . This position will remain posted until filled. Applicants should apply via our internal or external career site.
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