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Join to apply for the Associate Director, Media Planning role at Zeta Global 1 day ago Be among the first 25 applicants Join to apply for the Associate Director, Media Planning role at Zeta Global Get AI-powered advice on this job and more exclusive features. Direct message the job poster from Zeta Global Sr. Manager, Talent Acquisition at Zeta Global Who We Are Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to THE ROLE We’re looking for a hands-on Associate Director of Media Planning to lead a high-performing team and drive strategic planning excellence across internal stakeholders. Based in our NYC office, this role is responsible for overseeing media planning outputs, mentoring senior media planners, and owning key planning deliverables. This hybrid (T-W-TH in-office) role is highly collaborative, partnering day-to-day with teams across Sales, Marketing, Strategy, and Analytics to ensure planning outputs are aligned, strategic, and impactful. What You’ll Do Play a critical role in Zeta’s revenue engine by leading the development of strategic, high-impact media plans and RFP responses that help win new business, grow existing accounts, and drive measurable client outcomes Set the strategic direction for the Northeast planning team, ensuring all recommendations align to client goals, marketplace realities, and cross-channel media opportunities Oversee the accuracy, clarity, and quality of all media planning deliverables ensuring the team’s output meets the highest standards across RFP responses Serve as a key point of escalation for internal teams, proactively navigating challenges, providing solutions, and maintaining strong partnerships Communicate clearly, consistently, and cross-functionally aligning internal stakeholders across Client Partners, Marketing, Strategy, and Analytics to keep planning efforts on track and impactful Remain hands-on in planning work and RFP development, especially for high-priority or complex opportunities Manage, mentor, and motivate a team of media planners providing day-to-day guidance, support, and long-term career development Manage internal resources and team workload to deliver consistently high-quality work on tight timelines Who You Are You see media planning as a key growth driver and take pride in building strategies that help win business, grow accounts, and deliver measurable results You have deep experience in digital and integrated media planning and understand how to connect upper- and lower-funnel strategies to client goals You’re confident owning RFP responses and strategic recommendations balancing big-picture vision with execution You thrive in a collaborative, in-office environment and work well across departments like Sales, Marketing, Strategy, and Analytics You’re a trusted internal partner who communicates clearly and can calmly navigate high-pressure or challenging conversations You stay organized while managing shifting priorities, team workload, and tight timelines What You Need Eagerness to work in a dynamic distributed team in a rapidly growing business environment College Degree preferred and a 6+ years of experience in online advertising or digital media Experience with a variety of advertising categories and understanding of what data and inventory work for advertisers Understanding of online ad campaign metrics and analysis, online advertising industry trends, technologies, and pricing models (CPM, CPC, & CPA) Very strong skills in working with Excel and PowerPoint Ability to work independently in a creative and fast paced environment Bonus Agency Experience Benefits & Perks Unlimited PTO Excellent medical, dental, and vision coverage Employee Equity Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more! SALARY RANGE The salary range for this role is $105,000 - $25,000 , depending on location and experience. PEOPLE & CULTURE AT ZETA Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: ZETA IN THE NEWS! Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Business Development and Sales Industries Marketing Services Referrals increase your chances of interviewing at Zeta Global by 2x Sign in to set job alerts for “Associate Planning Director” roles. New York, NY $140,000 00- 150,000.00 1 week ago Assistant Manager, Events Marketing - Americas New York, NY 110,000.00- 170,000.00 1 week ago New York City Metropolitan Area 3 days ago Senior Associate/Director of Environmental Planning, New York New York City Metropolitan Area 3 days ago Financial Planning Engagement Desk – Associate Planning Director New York, NY $1 0,000.00- 190,000.00 3 days ago New York, NY 54,600.00- 90,960.00 2 days ago Senior Associate, HSS Strategy and Grant Management New York City Metropolitan Area 40,000.00- 50,000.00 1 month ago New York City Metropolitan Area 3 days ago Associate Director, Media Planning and Strategy New York City Metropolitan Area 60,000.00- 64,000.00 2 weeks ago Associate Director, Local Tactical Planning New York City Metropolitan Area 45,000.00- 52,000.00 1 week ago New York, NY 110,000.00- 125,000.00 2 weeks ago We’re unlocking community knowledge in a new way. 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We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world's largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities

We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

Overview

The Manager, Integrated Media Planning is accountable for the planning, implementation and tracking of media plans. They partner with the Associate Media Director or Director to set the strategic tone and direction for planning deliverables. The Manager also assists in the development of any important plans, projects, or presentations to the client. In addition, a strong working knowledge of the media space, including digital media and available media research. As a steppingstone to leadership, the Manager is responsible for managing a planning team, including skills development, evaluating performance, and supporting growth.

• Passion - approaches any situation with energy and interest. Displays passion for pop culture, trends, and motivations in consumer behavior.
• Critical Thinking - the ability to develop insights and use data to support strategic thinking.
• Hunger for Data - continually seeks to understand how data is leveraged for reporting and used to define strategies, to defend strategies, and to uncover new opportunities.
• Delegation - as a manager of the Strategist and Assistant levels, delegation skills are key to achieving deliverables and developing others.
• Relationship Building - whether internally or with clients, practices the ability to be personal, understanding and a desire to do what's best for the team and the client.

• 3-5 years of media planning experience, cross-channel experience preferred
• Graduate of a four-year college or university
• Experience in a client service structure, contributing to the development and management of media programs
• Experience in reach-based planning
• Leadership ability and experience managing a team of planners and assistants on day-to-day deliverables
• Strong knowledge of media fundamentals and an understanding of key research sources
• Ability to develop and articulate strategic insights
• Comfort with data, analytics, and measurement
• Knowledge of current trends and innovations in media
• Experience working on global beauty client.

Chicago IL; Boston MA; Newburyport MA; New York NY

We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world.

We are currently only hiring in specific location in the United States. Locations, office requirements, and salary bands are outlined below. Please note that we do not offer relocation at this time.

ABOUT YOU:

We believe that real media impact comes from having a holistic understanding of consumers, culture, channels, content and commerce. Deciphering present day trends and historical performance from these interconnected and interdependent fields begins to represent our journey towards lasting growth for our clients. You understand that there’s art & science to the craft, requiring creativity & rigor, all done with the goal of moving hearts & minds. You understand both sides and know how to flex into either or both sides of this spectrum depending on the situation.

As such, we are looking for a Group Director, Integrated Media Strategy & Planning who shares this mindset and wants to join a talented team of growth marketers. This leadership role is equal parts agency development as well as a strategic client partner. This person will join us as a key member of the Integrated Planning & Strategy team at a crucial time when its scope, size and influence are growing more immediately within the Creative & Media team, and gradually across the broader, global DEPT footprint.

In this role, you’ll have the opportunity to shape what best in class integrated media strategy, and planning looks like and be in the driver seat in terms of both refining product and process, driving implementation across a variety of verticals and brands (both B2C and B2B). You’ll work closely in tandem with the business development, client partner, creative, data science & analytics, data & tech and channel activation teams to retain clients and win new ones.

You have several years of experience across media planning/strategy and media buying/activation, ideally having worked on nationally and internationally known, iconic brands, dealing with junior and senior level clients as well as internal and external stakeholders. You get what it takes to plan and activate both digital and traditional channels and you can connect paid media efforts to owned, earned and shared media–that when looked at in concert, represent a well-thought out Integrated Marketing Communications plan. In that same vein, you have experience with Communications Planning or Connections Planning and are comfortable collaborating with other marketing disciplines beyond media like Creative, Content, PR, Brand, Product, Web, etc. bringing holistic consumer experiences to life.

You'll be responsible for:

Leadership

• Lead long term relationships with Senior stakeholders for key client(s). Understand their personal and professional drivers and thus help position DEPT as a key partner to help meet those goals.
• Take ownership for the overall success of client(s) within portfolio and wider business where necessary.
• Drive the business health of the portfolio of client(s). Empower and support client leads in maximizing revenue opportunities, maintaining profitability and ensuring accurate forecasting.
• Demonstrate an in-depth understanding of wider commercial context beyond profitability on projects (e.g wider business overheads, investment, 3rd party costs and client commercial issues that may affect DEPT relationship.)
• Oversee key contract and cost negotiations across clients, lead client commercial affairs.
• Oversee all revenue forecasting and ensure appropriate trackers are up to date across the teams, reflecting the current status of projects as accurately as possible.
• Candidates must possess the ability to identify business growth opportunities and develop strategic recommendations to support the growth of client relationships
• Mentor the team and act as a final escalation point with client.
• Partner and work closely with other department leads (ie: Creative, Tech, Media, Design) to align the best team configurations, strategies and processes in order to achieve the best quality of work, while maintaining revenue targets.

Planning

• Experience leading full funnel, connected media and data driven strategies
• Develop communication plans that connect Consumer, Commerce and Content insights into media strategy and activation opportunities
• Understand first-party data to elevate strategic opportunities
• Continually monitor current marketing trends, new technology solutions, and competitors
• Experience using insights from data to tell a story
• Steer the creation of holistic communication plans and corresponding media strategies; from setting objectives & KPIs, audience sizing, profiling, targeting, , determining media channel mix and potential tactics/partners, budget setting to measurement frameworks
• Closely partner and collaborate with interconnected internal teams such as Client Services, Creative Services, Activation and Decision Sciences when creating and executing holistic media campaigns
• Work along a range of cross-discipline teams both within the agency and client’s team alike, building a collaborative and trusting relationship along the way
• Participate in new business development and other growth opportunities.

You'll need to have:

• 10+ years of hands-on and leadership experience in omni-channel media strategy, planning & activation inclusive of all digital channels; knowledge and experience in traditional channels is preferred but not mandatory
• 4+ years of experience in Integrated Marketing Communications / Communications / Connections planning with a paid-owned-earned-shared perspective, while at an agency or client
• Experience working with nationally / globally recognized brands, ideally in an multi-agency and stakeholder environment (e.g. IAT), with direct experience in 360 sponsorship / tentpole campaign planning and activation
• A balanced mix of robust B2B and B2C experience
• Understanding of brand and performance media and the synergy across the two
• Natural, proven leadership instincts that your team will want to follow, and your clients will implicitly trust
• Able to clearly and concisely articulate a persuasive point of view, both written and verbal, presenting to project stakeholders
• Curious and creative, while rigorous and analytical.
• Able to understand clients visible and invisible needs
• Strong collaboration, client relationship, and leadership skills
• Experience navigating cross-functional teams and dynamics
• Deep experience with media industry research and planning tools (i.e. ComScore, MRI, GWI, Kantar, Pathmatics)
• Flexibility to travel for work meetings and events

WHAT DO WE OFFER?

We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our benefits package:

• Healthcare, Dental, and Vision coverage
• PTO
• Paid Company Holidays

The anticipated salary ranges for this position and subsequent locations are listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we're flexible.

WE SUPPORT YOU BEING YOU:

DEPT is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s lived experience, race, color, religion, sex, national origin, age, disability, and genetic information. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.

DEPT participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.

We are a B Corp-certified company passionate about purpose-driven work . Our hope is that you can feel good about the contributions DEPT is making to the world and we always have an open door for your ideas in making the world a better place.

DEPT is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture.

At DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you me

Position Summary.At Sam’s Club, we focus on delivering top-notch value to our members and partners through our Member Access Platform (MAP). Join our dynamic, high-visibility team within the world’s largest company and use our powerful first-party data to create impactful omnichannel experiences. Your digital expertise will increase growth, boosting both online and offline sales. With MAP, you'll help businesses shine by offering flexible pricing and buying models that enhance brand awareness and consumer engagement. Dive into a role where your contributions matter and measurable outcomes are the name of the game.What you'll do.Plan and Improve Campaigns: Manage both managed service and self-service campaigns, including onsite (display and search), offsite (display and video), social media, and in-store.Understand Campaign Tactics: Use upper funnel (brand messaging, call to action) and lower funnel (direct response, conversion) tactics.Strategic Planning: Develop and implement media plans that align with suppliers’ marketing adjectives and Sam’s Club’s overall goals.Measure Success: Define metrics and measure campaign success using internal analytics.Follow Best Practices: Follow MAP's best practices throughout the digital campaign life-cycle, from pre-sale to post-sale.Daily Maintenance: Lead daily campaign maintenance, track status, and answer internal questions.Traffic Campaign Tags: Implement campaign tags across all ad technology environments (onsite, offsite, social media, search).Client Service: Grow relationships with teams through exceptional client service.Campaign QA: Oversee the QA process to ensure accurate implementation, pacing, and performance.Coordinate with Account Manager: Manage the delivery of creative assets, insertion orders, and all relevant documentation for campaign launch.Analytics Partnership: Collaborate with the Analytics team for reporting and insights generation.Client Insights: Provide clients with regular performance updates, optimizations, and new opportunities.Media Partner Collaboration: Ensure accurate platform implementation with media partners.Troubleshooting: Address issues in pre-production and live campaigns.Reporting: Provide campaign wrap-up reports and monthly auditing reports, and manage bill/pay systems when applicable.What you'll bring.Education: Bachelor's Degree in Advertising, Marketing, or a related field.Experience: 3+ years in bid management, campaign management/optimization, or digital media operations (search, display media, network media buys, social media).Skills:Experience with inventory forecasting, digital specs/formats, and media math (CPM, CPV, CTR, CPC, ROAS).Familiarity with media concepts like viewability, IVT, and brand safety.Knowledge of 3rd party platforms such as DoubleVerify, IAS, MOAT, DCM, and Google Ads Manager.Technical Skills:Proficiency in Excel, including creating pivot tables and analyzing media performance data.Experience with media reporting and Doubleclick for Publishers.Media Planning: Understanding of traditional and interactive media planning elements.Tools: Experience with order management systems like Salesforce, Appian, and Tableau.Client Interaction: Ability to identify risks and manage issues with clients.At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet?- Health benefits include medical, vision and dental coverage?- Financial benefits include 401(k), stock purchase and company-paid life insurance?- Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable?For information about PTO, see Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more?Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart?Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms?For information about benefits and eligibility, see One.Walmart?Hoboken, New Jersey US-10279:The annual salary range for this position is $96,000.00-$86,000.00?San Bruno, California US-08848:The annual salary range for this position is 104,000.00- 202,000.00?Bentonville, Arkansas US-09930:The annual salary range for this position is 80,000.00- 155,000.00?Additional compensation includes annual or quarterly performance bonuses?Minimum Qualifications.Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Preferred Qualifications.Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Primary Location.221 River St, Hoboken, NJ 07030, United States of America

Position Summary.At Sam’s Club, we focus on delivering top-notch value to our members and partners through our Member Access Platform (MAP). Join our dynamic, high-visibility team within the world’s largest company and use our powerful first-party data to create impactful omnichannel experiences. Your digital expertise will increase growth, boosting both online and offline sales. With MAP, you'll help businesses shine by offering flexible pricing and buying models that enhance brand awareness and consumer engagement. Dive into a role where your contributions matter and measurable outcomes are the name of the game.What you'll do.Plan and Improve Campaigns: Manage both managed service and self-service campaigns, including onsite (display and search), offsite (display and video), social media, and in-store.Understand Campaign Tactics: Use upper funnel (brand messaging, call to action) and lower funnel (direct response, conversion) tactics.Strategic Planning: Develop and implement media plans that align with suppliers’ marketing adjectives and Sam’s Club’s overall goals.Measure Success: Define metrics and measure campaign success using internal analytics.Follow Best Practices: Follow MAP's best practices throughout the digital campaign life-cycle, from pre-sale to post-sale.Daily Maintenance: Lead daily campaign maintenance, track status, and answer internal questions.Traffic Campaign Tags: Implement campaign tags across all ad technology environments (onsite, offsite, social media, search).Client Service: Grow relationships with teams through exceptional client service.Campaign QA: Oversee the QA process to ensure accurate implementation, pacing, and performance.Coordinate with Account Manager: Manage the delivery of creative assets, insertion orders, and all relevant documentation for campaign launch.Analytics Partnership: Collaborate with the Analytics team for reporting and insights generation.Client Insights: Provide clients with regular performance updates, optimizations, and new opportunities.Media Partner Collaboration: Ensure accurate platform implementation with media partners.Troubleshooting: Address issues in pre-production and live campaigns.Reporting: Provide campaign wrap-up reports and monthly auditing reports, and manage bill/pay systems when applicable.What you'll bring.Education: Bachelor's Degree in Advertising, Marketing, or a related field.Experience: 3+ years in bid management, campaign management/optimization, or digital media operations (search, display media, network media buys, social media).Skills:Experience with inventory forecasting, digital specs/formats, and media math (CPM, CPV, CTR, CPC, ROAS).Familiarity with media concepts like viewability, IVT, and brand safety.Knowledge of 3rd party platforms such as DoubleVerify, IAS, MOAT, DCM, and Google Ads Manager.Technical Skills:Proficiency in Excel, including creating pivot tables and analyzing media performance data.Experience with media reporting and Doubleclick for Publishers.Media Planning: Understanding of traditional and interactive media planning elements.Tools: Experience with order management systems like Salesforce, Appian, and Tableau.Client Interaction: Ability to identify risks and manage issues with clients.At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet?- Health benefits include medical, vision and dental coverage?- Financial benefits include 401(k), stock purchase and company-paid life insurance?- Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable?For information about PTO, see Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more?Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart?Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms?For information about benefits and eligibility, see One.Walmart?Hoboken, New Jersey US-10279:The annual salary range for this position is $96,000.00-$86,000.00?San Bruno, California US-08848:The annual salary range for this position is 104,000.00- 202,000.00?Bentonville, Arkansas US-09930:The annual salary range for this position is 80,000.00- 155,000.00?Additional compensation includes annual or quarterly performance bonuses?Minimum Qualifications.Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Preferred Qualifications.Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Primary Location.221 River St, Hoboken, NJ 07030, United States of America

Position Summary.At Sam’s Club, we focus on delivering top-notch value to our members and partners through our Member Access Platform (MAP). Join our dynamic, high-visibility team within the world’s largest company and use our powerful first-party data to create impactful omnichannel experiences. Your digital expertise will increase growth, boosting both online and offline sales. With MAP, you'll help businesses shine by offering flexible pricing and buying models that enhance brand awareness and consumer engagement. Dive into a role where your contributions matter and measurable outcomes are the name of the game.What you'll do.Plan and Improve Campaigns: Manage both managed service and self-service campaigns, including onsite (display and search), offsite (display and video), social media, and in-store.Understand Campaign Tactics: Use upper funnel (brand messaging, call to action) and lower funnel (direct response, conversion) tactics.Strategic Planning: Develop and implement media plans that align with suppliers’ marketing adjectives and Sam’s Club’s overall goals.Measure Success: Define metrics and measure campaign success using internal analytics.Follow Best Practices: Follow MAP's best practices throughout the digital campaign life-cycle, from pre-sale to post-sale.Daily Maintenance: Lead daily campaign maintenance, track status, and answer internal questions.Traffic Campaign Tags: Implement campaign tags across all ad technology environments (onsite, offsite, social media, search).Client Service: Grow relationships with teams through exceptional client service.Campaign QA: Oversee the QA process to ensure accurate implementation, pacing, and performance.Coordinate with Account Manager: Manage the delivery of creative assets, insertion orders, and all relevant documentation for campaign launch.Analytics Partnership: Collaborate with the Analytics team for reporting and insights generation.Client Insights: Provide clients with regular performance updates, optimizations, and new opportunities.Media Partner Collaboration: Ensure accurate platform implementation with media partners.Troubleshooting: Address issues in pre-production and live campaigns.Reporting: Provide campaign wrap-up reports and monthly auditing reports, and manage bill/pay systems when applicable.What you'll bring.Education: Bachelor's Degree in Advertising, Marketing, or a related field.Experience: 3+ years in bid management, campaign management/optimization, or digital media operations (search, display media, network media buys, social media).Skills:Experience with inventory forecasting, digital specs/formats, and media math (CPM, CPV, CTR, CPC, ROAS).Familiarity with media concepts like viewability, IVT, and brand safety.Knowledge of 3rd party platforms such as DoubleVerify, IAS, MOAT, DCM, and Google Ads Manager.Technical Skills:Proficiency in Excel, including creating pivot tables and analyzing media performance data.Experience with media reporting and Doubleclick for Publishers.Media Planning: Understanding of traditional and interactive media planning elements.Tools: Experience with order management systems like Salesforce, Appian, and Tableau.Client Interaction: Ability to identify risks and manage issues with clients.At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet?- Health benefits include medical, vision and dental coverage?- Financial benefits include 401(k), stock purchase and company-paid life insurance?- Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable?For information about PTO, see Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more?Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart?Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms?For information about benefits and eligibility, see One.Walmart?Hoboken, New Jersey US-10279:The annual salary range for this position is $96,000.00-$86,000.00?San Bruno, California US-08848:The annual salary range for this position is 104,000.00- 202,000.00?Bentonville, Arkansas US-09930:The annual salary range for this position is 80,000.00- 155,000.00?Additional compensation includes annual or quarterly performance bonuses?Minimum Qualifications.Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Preferred Qualifications.Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Primary Location.221 River St, Hoboken, NJ 07030, United States of America

Position Summary.At Sam’s Club, we focus on delivering top-notch value to our members and partners through our Member Access Platform (MAP). Join our dynamic, high-visibility team within the world’s largest company and use our powerful first-party data to create impactful omnichannel experiences. Your digital expertise will increase growth, boosting both online and offline sales. With MAP, you'll help businesses shine by offering flexible pricing and buying models that enhance brand awareness and consumer engagement. Dive into a role where your contributions matter and measurable outcomes are the name of the game.What you'll do.Plan and Improve Campaigns: Manage both managed service and self-service campaigns, including onsite (display and search), offsite (display and video), social media, and in-store.Understand Campaign Tactics: Use upper funnel (brand messaging, call to action) and lower funnel (direct response, conversion) tactics.Strategic Planning: Develop and implement media plans that align with suppliers’ marketing adjectives and Sam’s Club’s overall goals.Measure Success: Define metrics and measure campaign success using internal analytics.Follow Best Practices: Follow MAP's best practices throughout the digital campaign life-cycle, from pre-sale to post-sale.Daily Maintenance: Lead daily campaign maintenance, track status, and answer internal questions.Traffic Campaign Tags: Implement campaign tags across all ad technology environments (onsite, offsite, social media, search).Client Service: Grow relationships with teams through exceptional client service.Campaign QA: Oversee the QA process to ensure accurate implementation, pacing, and performance.Coordinate with Account Manager: Manage the delivery of creative assets, insertion orders, and all relevant documentation for campaign launch.Analytics Partnership: Collaborate with the Analytics team for reporting and insights generation.Client Insights: Provide clients with regular performance updates, optimizations, and new opportunities.Media Partner Collaboration: Ensure accurate platform implementation with media partners.Troubleshooting: Address issues in pre-production and live campaigns.Reporting: Provide campaign wrap-up reports and monthly auditing reports, and manage bill/pay systems when applicable.What you'll bring.Education: Bachelor's Degree in Advertising, Marketing, or a related field.Experience: 3+ years in bid management, campaign management/optimization, or digital media operations (search, display media, network media buys, social media).Skills:Experience with inventory forecasting, digital specs/formats, and media math (CPM, CPV, CTR, CPC, ROAS).Familiarity with media concepts like viewability, IVT, and brand safety.Knowledge of 3rd party platforms such as DoubleVerify, IAS, MOAT, DCM, and Google Ads Manager.Technical Skills:Proficiency in Excel, including creating pivot tables and analyzing media performance data.Experience with media reporting and Doubleclick for Publishers.Media Planning: Understanding of traditional and interactive media planning elements.Tools: Experience with order management systems like Salesforce, Appian, and Tableau.Client Interaction: Ability to identify risks and manage issues with clients.At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet?- Health benefits include medical, vision and dental coverage?- Financial benefits include 401(k), stock purchase and company-paid life insurance?- Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable?For information about PTO, see Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more?Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart?Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms?For information about benefits and eligibility, see One.Walmart?Hoboken, New Jersey US-10279:The annual salary range for this position is $96,000.00-$86,000.00?San Bruno, California US-08848:The annual salary range for this position is 104,000.00- 202,000.00?Bentonville, Arkansas US-09930:The annual salary range for this position is 80,000.00- 155,000.00?Additional compensation includes annual or quarterly performance bonuses?Minimum Qualifications.Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Preferred Qualifications.Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Primary Location.221 River St, Hoboken, NJ 07030, United States of America